Content marketing goals

What Is Content Writing? Everything You Need To Know

What is Content Writing is a question on every beginner’s lips. Content writing is your digital frontline. It’s the act of drafting web content, typically for digital marketing purposes. But let’s cut through the jargon, and this is about crafting words that resonate, that hit home where Google searches and skim-readers live. It’s about finding the pain points in your audience’s lives and addressing them with words that act like a balm.

Table of Contents

Content writing for beginners can be like staring at a blank page, the cursor blinking back at you, and the mounting pressure of crafting something that might click with your audience. The path from rookie to writing whiz seems fraught with hurdles. You need content writing techniques that transform that blank page into a canvas of opportunity, giving you the tools to produce content and effective content writing that grips your readers.

Benefits Of Content Writing For Businesses

Do you know what it’s like to run a business without content writing? It’s not so different from trying to fill a bucket with a hole in it. Sure, you’re putting in effort, but it with keep leaking out. Here’s how content writing plugs the gap, addresses your pain points, and opens up a world of opportunity:

Improves Search Engine rankings

We all know the despair of being on the second page of Google—let’s face it, it’s a graveyard. Your content needs to claw its way to the front, where SEO and content writing come hand in hand. It’s not just about keywords; it’s about creating something valuable that search engines can’t help but notice.

Step-by-step action plan

  • Keyword research: Identify the terms your audience is searching for
  • Competitor analysis: See what the top-ranking pages are doing, then do it better.
  • Quality content: Write comprehensive, authoritative content that answers real questions.
  • On-page SEO: Optimize your titles, headers, and images.
  • Backlinks: Get reputable sites to link to your content.

Increases brand awareness

Think of the internet as a crowded party. You’re there in the corner, sipping your drink, unnoticed. Content writing is your voice in that room, helping you build conversations and relationships. It’s how you tell your brand’s story, draw people in, and make them remember you.

  • Understand your audience: Craft personas to speak directly to their needs.
  • Consistent brand messaging: Use a tone and style that reflects your brand across all content.
  • Storytelling: Share stories that connect on an emotional level.
  • Distribution: Get your content out there through social media, email, and partnerships.

Cost-effective marketing

Traditional marketing can feel like shouting into a void—expensive and exhausting with uncertain returns. Content writing is the savvy marketer’s secret weapon: it’s less about the hard sell and more about providing value, which draws in customers organically.

  • Plan your content: Align it with sales goals and customer pain points.
  • Create with Intent: Every content should have a purpose and a call to action.
  • Track your spending: Use analytics to see where your content brings value.
  • Repurpose: Turn successful content into infographics, videos, and more to get more bang.

Improves conversion rates

Traffic is good, but it’s like having a shop full of window shoppers. You want buyers. Content writing zeroes in on those visitors and gently guides them toward making a purchase. It’s about creating content that’s informative, persuasive, and reassuring.

  • Understand your conversion funnel: Tailor content for each stage of the buyer’s journey.
  • A/B testing: Try different calls to action and see what works best.
  • Benefit-focused content: Highlight how your service/product eases pain points.
  • Use testimonials: Let current customers do the talking with success stories.

Build customer relationships

No one likes to feel like a number. Personalized content writing makes your audience feel seen and heard, which is the foundation of any strong relationship. By addressing their specific concerns and interests, you build trust and loyalty.

  • Engage on Social Media: Use it as a two-way conversation tool.
  • Newsletter: Regular updates that provide real value deepen relationships.
  • Feedback loops: Use surveys and comments to learn and show you’re listening.
  • Community building: Create spaces for your audience to connect over shared interests.

Throughout each of these benefits, it’s essential to weave in the various types of content writing, from blog posts that tackle niche problems to social media content that sparks conversations.

Content Writing: Best Practices

Navigating the digital world without a compass, content creators often face the daunting task of consistently producing engaging, relevant, and impactful content. Let’s walk through some best practices that address these pain points and set a clear pathway to crafting content that resonates and performs.

Create a content outline

Here’s a step-by-step action plan to craft an outline that will be your blueprint to success:

  • Identify the core message or idea of your content.
  • Break down the topic into main points or sections.
  • List out sub-points under each section that further develop the idea.
  • Arrange the points in a logical, flowing order.
  • Include keywords, such as “what is content writing” and “content writing techniques,” to optimize SEO.

Creating a structured outline isn’t just about organization; it’s your strategy to combat the chaos and inject clarity into your content creation process.

Craft compelling headlines

Your headline is the gateway to your content. A compelling headline must promise a solution to the reader’s problem, ignite curiosity, or offer a compelling benefit. Consider these tips:

  • Use powerful, emotive words to grab attention.
  • Include numbers or data points for specificity.
  • Pose a problem that resonates with your audience’s pain points.
  • Promise a clear and desirable outcome.

Crafting a headline is an art form that combines psychology with linguistic precision. It’s not just about getting clicks—it’s about fulfilling a promise to your readers that what lies ahead is worth their time.

Add Strong CTAs

A strong Call to Action (CTA) bridges reader engagement and business goals. It’s the part where many content writers falter, failing to direct their readers towards a clear, actionable next step. Here’s how to craft a CTA that converts:

  • Use action-oriented language that propels the reader forward.
  • Create a sense of urgency with time-bound phrases.
  • Offer value that speaks directly to the reader’s needs or pain points.
  • Make it visually stand out from the rest of the content.

Your CTA should resonate with the reader’s intent and provide them with a clear, accessible path to the solution they seek.

Make your content easy to read

The digital space is plagued with as digestible content as a brick. Long paragraphs, complex jargon, and lack of visual breaks are the bane of readability. To make your content more accessible:

  • Use short paragraphs and sentences.
  • Incorporate bullet points or numbered lists.
  • Utilize subheadings to break up text and guide readers.
  • Employ images, videos, and infographics to complement text.

By enhancing readability, you not only make your content more accessible but also show empathy towards your reader’s time and cognitive load.

Types Of Content Writing

In the diverse ecosystem of content writing, one size only fits some. Each type of content writing serves a specific purpose and addresses different pain points of the audience.

Blog Content Writing

Blog writing involves weaving words into a tapestry of information, storytelling, and persuasion. It’s about creating a narrative that informs and connects with the reader on a human level. Its pain points are the thirst for knowledge and the desire for human connection in the digital space.

Email Writing

Email writing is about getting to the heart of communication, direct and personal. It addresses the pain point of impersonal, spammy inboxes by delivering value straight to the reader’s personal space.

Social Media Content Writing

Social media content writing is the frontline of engagement in the digital battlefield. It’s quick, it’s dynamic, and it’s personal. It solves the pain point of disconnection in a hyper-connected world by fostering community, conversation, and brand personality.

Continue reading Types of Content Writing .

Tips To Write Your Content That Converts

Creating content that doesn’t just occupy space on a webpage but pulls its weight in gold by converting readers into customers is an art. Here’s your no-fluff, actionable plan to make that happen. It’s about addressing the gnawing concerns of why your content isn’t performing and how to turn that around.

Always research on your topic first

Your audience is tired of the same regurgitated insights. They crave fresh meat. Don’t be the tenth person to serve them a reheated burger. Here’s how to find the prime cut:

  • Dive deep: Use tools like Google Scholar or industry-specific databases for the latest research.
  • Listen in: Join forums and social media groups where your audience hangs out. What are their pressing questions?
  • Survey says: Run surveys or polls to get direct input from your target market.

Understand the search intent and target audience

Picture this: You’ve got a vegan entering a BBQ joint because the sign wasn’t clear. That’s your website with mismatched search intent. Pain point? Wasted traffic. Solution:

  • Keywords are key: Use tools like SEMrush or Ahrefs to understand the keywords and their intent.
  • Persona crafting: Build detailed buyer personas. The more you know them, the better you can serve them what they want to feast on.

Write unique and original content

Plagiarism is the cardinal sin of content writing. It’s like stealing someone else’s painting and signing your name. To create your masterpiece: Start with Why: Begin each piece by outlining why it’s different.

  • Personal touch: Inject personal stories or case studies. No one else has those.
  • Opinion matters: Take a stance. Even if it’s controversial, it’s uniquely yours.

Include multimedia components in your content

Text-heavy content is dry and hard to swallow, like a lecture without visuals. Spice it up:

  • Visual aids: Break up text with relevant images or infographics.
  • Interactivity: Add polls, quizzes, or interactive slides to keep the engagement level high.
  • Video content: Can something be explained via video? Show, don’t tell.

Write content for all the stages of the marketing funnel

Not addressing each stage of the marketing funnel is like fishing with a net that has holes. To patch it up:

  • Awareness: Use informative blog posts and articles to solve initial problems.
  • Consideration: Create comparison guides, case studies, and how-to content for deeper engagement.
  • Decision: Use product reviews, testimonials, and strong CTAs to seal the deal.

Edit and optimize everything you write

Unedited content is like showing up to a job interview in pajamas. To dress your content for success:

  • Grammar tools: Use Grammarly or the Hemingway App for a quick clean-up.
  • Peer review: Have someone else read your content. Fresh eyes find fresh problems.
  • Read aloud: Hearing your content can highlight issues your eyes might miss.

SEO-optimize your content for Search Engine

Ignoring SEO is like winking at someone in the dark. You know what you’re doing, but no one else does. Light it up:

  • Keyword optimization: Don’t just sprinkle keywords; strategically place them where they’ll get noticed.
  • Meta matters: Craft your meta titles and descriptions as if they’re your only chance to sell the content.
  • Mobile-friendly: Ensure your content looks good on mobile. Google cares, so you should, too.

Let Stabilli write for you and increase your conversion rates with our effective writing tips. Hurry up, talk to us now!

Content Writing Examples

We’re diving into various formats and styles when discussing content writing. There are diverse content writing examples; for instance, consider a blog post that delves into the ‘Top 10 SEO Strategies for 2023’. It’s informative, rich with keywords, and leaves the reader with a clear understanding of current SEO best practices. Another example is a how-to guide titled ‘How to Create a Content Calendar.’ This piece would walk readers through the process, providing actionable steps and downloadable resources.

Content Writing vs Copywriting

While both are crucial tools in your marketing arsenal, content writing and copywriting serve distinct purposes. Content writing is about building relationships, providing value, and establishing trust. The blog posts, articles, and videos educate and engage your audience over time. Copywriting , on the other hand, is persuasion in print. It’s the art of creating compelling calls to action, whether in ads, product descriptions, or landing pages, designed to convert the reader, viewer, or listener into a customer.

Read more about copywriting vs content writing .

FAQs On Content Writing: Addressing Common Concerns

Explore our FAQs on content writing, where we address common concerns, starting with how to begin a content writing sample.

Starting a content writing sample

Starting a content writing sample involves understanding the topic and anticipating the reader’s questions and expectations. Begin by understanding the topic and your target audience. Plan the structure, research thoroughly, and then start writing with a captivating introduction, informative body, and memorable conclusion.

What makes an effective content writer?

Effective content writers can consistently navigate the challenges of the craft and deliver content that resonates with the audience and meets the client’s objectives. Effective content writers understand their audience, research well, adapt to different styles, master SEO, have strong editing skills, and excel in storytelling to engage readers.

The 3 C’s of content writing

Clarity, conciseness, and consistency are vital in content writing, yet achieving them in every piece of content is a challenge that requires practice and dedication. Here’s a tip on what each entails:

  • Clarity: Clarity in content writing means that your message is easily understood by your audience. It involves using straightforward language that avoids jargon or ambiguity. Effective content communicates the intended message clearly, leaving no room for misinterpretation.
  • Conciseness: Conciseness is about conveying your message efficiently. It involves using the fewest words necessary to communicate effectively. Concise content engages readers by delivering information succinctly, avoiding unnecessary verbosity, and keeping the reader’s attention focused.
  • Consistency: Consistency is vital for building trust with your audience. It pertains to maintaining uniformity in style, tone, and formatting throughout your content. Consistent content looks professional and well-organized, providing a cohesive reading experience.

The 4 basic writing styles

The four basic writing styles, expository, descriptive, persuasive, and narrative, each require a different approach, and writers must be skilled in all four to communicate with diverse audiences effectively.

Identifying high-quality content

High-quality content is content that achieves its purpose. It’s relevant, accurate, clear, engaging, error-free, and well-structured. Achieving this requires research, writing skills, and understanding the audience’s needs. However, the path to producing such content is fraught with challenges, from concept development to final editing.

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what is content writing business

  • August 3, 2023

How to Start a Content Writing Business That Succeeds (for Beginners)

Julia McCoy

Julia McCoy

Creator and Co-founder

start a content writing business

So, you want to learn how to start a content writing business?

I didn’t mean that as somber as it sounded.

But, let’s be real. Learning how to start a content writing business—any business, really—is tough .

Hopeful entrepreneurs start around 543,000 businesses every month. And according to the Small Business Association, barely half of those businesses will still be around in five years. The other half will be long gone, with the majority of them failing in two years or less.

Yikes! That’s why I wrote this guide on how to start your own content writing business.

If you want to start a content writing business, you’ve got your work cut out for you – but fear not! Every truly great accomplishment at first seems impossible. I’m not promising it’s easy, but it will be worth it.

Everyone knows my writing agency was my primary source of income for ten years before my exit in 2021 ( exit story here ). Here’s why I’m sharing this guide:

a.) I was personally asked by several readers for this guide, and I like to write about topics my audience cares about.

 b.) I believe there is room for everyone in today’s market. With nearly 5 billion people and 60% of the world’s population online, now is a better time than any to seek to build a brand in the digital space.

As the former 10-year CEO of a successful content writing business, today’s guide will walk you through the things you must consider when you’re embarking on your own journey in building a writing biz.

  • What skills and tools you’ll need to succeed
  • How to build your brand and reputation
  • The inside scoop on hiring and managing writers

By the time you’re through, you’ll have everything you need to lay the groundwork for your own content writing business.

Without further ado, here’s how to go from unpaid to paid and start a content writing business. 

Want to sit with me and learn? Join me for a free class on content strategy, skills and systems, customized to your level (solopreneur or established founder). Over 2,000 entrepreneurs have LOVED this class. → Watch now.

How to Start a Content Writing Business: Table of Contents

Part 1. how to start a content writing business: do your homework before you start that (content writing) business, part 2. identify your priorities & goals for your content writing business, part 3. transition from presence to process when starting your content writing business, part 4. get your team together for a content writing business, part 5. leverage the power of ai content writing tools (and aio writers), conclusion: start a content writing business in months, not years, watch me explain what goes into starting a content writing business.

Succeeding at planning is planning to succeed.

The single most important thing you can do when starting a content writing business (or any business) is laying your foundations. And how do you get started with that?

By doing your homework.

Transforming your freelancing efforts into a full-fledged content writing business takes a few specific steps. Here are the two specific things you need to do.

1. Identify Your Area of True Expertise

start a content writing business quote 1

Your research into the industry should give you insights into who and what is out there – and what isn’t. That’s good, because you’ll need to niche down into a specialty to succeed with your content writing business.

We’ll refer to this niche as your Area of True Expertise. It’s what you’re known for and what you strive to be the best at as you can.

When I was just getting started with Express Writers way back when, I wasn’t terribly picky about my clients. I picked up all manner of content, often starting my days at 4 a.m. just to send out dozens of emails to potential clients and agencies. It eventually worked, but that was because the industry at the time simply needed writers to stuff keywords into posts.

That will not work today.

In 2020, the content writing industry has matured and become more sophisticated. Your clients will expect you to be an expert in what you do. Therefore, it’s better to be a True Expert in one or two things than it is to be adept at several.

As you review the state of the industry, think about where you fit in (or where you don’t). This will give you a sense of what you need to do to begin scaling your operations. In particular, identify these things:

  • Who is your ideal client? Startups? SMBs? Fortune 2000 companies? SEO agencies? You’ve got a lot of options.
  • What do you do (and not do)? You may already have specific areas of expertise, such as executive ghostwriting or long-form content for tech startups. You may be still finding your feet but have nature aptitude at things like SEO or content marketing.
  • Is what you want to do sustainable? Identify what you do and figure out whether or not you can position yourself as a True Expert. Then, identify whether a market need exists – some 42 percent of businesses fail because there isn’t one. Finally, determine if you can turn your position into a unique selling proposition.
  • How can you turn your Area of True Expertise into a USP and a CDF? You want to differentiate, offering something your competitors can’t.

content differentiation factor

Your CDF is your “it factor” and you need it when starting a content writing business.

2. Analyze Your Business Competency

As a writer, you already know how to do a lot. However, starting a content writing business and scaling one both take skills that you may not have developed in your freelance writing career . Some things you should pick up if you haven’t already:

  • Marketing. If you don’t have a grasp on marketing, you’ll need to get it down ASAP. This includes everything from digital marketing to content strategy and marketing .
  • Project management. Ultimately, your goal will be to remove yourself from your agency’s processes so you’re no longer trading time for money. You’ll need to know how to manage projects to create project processes.
  • Accounting. You must know how to manage money. From paying your subcontractors to dealing with taxes, consider taking a basic course in accounting.
  • Leadership skills. As your team grows and your business takes on more ambitious projects, you’ll find yourself leading teams and people . Make sure you know how to handle them.
  • Communication skills. You’re probably already versed in dealing with clients . Now, you’ll need to learn to deal with managers, contractors, business partners, and more.

start a content writing business quote 2

3. Build a Business Website

You’re a content writer.

And all the content you create gets published on your clients’ sites.

But have you stopped to build your own online presence? 

If you haven’t yet, you need to put together a professional-looking website ASAP!

This will help you display your portfolio and expertise.

It will also help you leverage SEO to reach a wider audience and generate organic leads.

So, you know who you are, what you’re doing, and what you’re up against. Now, it’s time to establish where you want to go and how you’re going to get there. In the next phase, you’ll need to do three things: identify your priorities, establish your goals, and write your business plan.

What Do You Want Out of This?

People go into business for many different reasons . Sometimes it’s because we feel stifled by the corporate world. Sometimes it’s because we’re chasing a passion.

Before you sit down to actually build your business, spend some time identifying your priorities with your business. These are the things that are important to you and will impact your goals or strategies. Some examples of priorities include:

  • Profitability . Who doesn’t love making more money?
  • A superior customer experience . Are your clients waiting weeks for content?
  • Free time . Perhaps you need to delegate or automate aspects of your business. 

Here are a few things my students have said about what they’re trying to accomplish.

“I have been a freelance copywriter and editor for just over five years. I haven’t niched the work I do, but I’m fortunate to have some very loyal clients who have achieved impressive results with my content thus far. Although I have a company, that is merely a store-front for the solo work I do. I have become so busy that I am turning work away and some of my very patient clients are waiting 1-2 weeks for content. This is far from what I want for them, and for me .” – Elizabeth
“I have a natural love for writing as well as for fitness and motivating others. But I have been stuck in HR/recruitment jobs in the corporate world. I’m looking to break out, follow my passions and do what I love … trying to start my own business, my own website, but I also still have to work while doing all that.” – Heather

You can see that each of these two students has different priorities. Elizabeth needs to scale an existing operation to provide better service to her clients. Heather needs to develop a profitable, sustainable content writing business to pursue her passion.

Establish Your SMART Goals

SMART stands for Specific, Measurable, Actionable, Relevant, and Timely. It’s a formula for creating achievable goals with defined steps.

Some SMART goals when starting or scaling a content writing business might include:

  • Land three clients in a specific niche by the end of the year.
  • Build a five-page website showcasing my expertise within the next 30 days.
  • Produce ten pieces of thought leadership for the blog to support the content marketing efforts in the next 90 days.
  • Delegate five projects to five writers this week to free up 20 hours of my time for other activities.

start a content writing business quote 3

Build Your Writing Business With a Slow, Steady, Practitioner-First Approach

Do you know the top reason why startups fail ? According to CB Insights, 42 percent of failed startups indicated they found no market need.

In other words, they created a product that nobody wanted.

That’s one of the dangers when you simply get a team together and go into business.

Fortunately, you can sidestep that by becoming a practitioner in your field first. That means going out, getting clients of your own , and learning what it takes to create great content.

Once you go into business, you’ll find that things become so much easier. That’s because you’ll:

  • Know what the final deliverables should look like.
  • Have the ability to step in at any point in your business to help make things work.
  • Understand how to sell your service or products.
  • Be able to identify new hires who know what they’re doing.

How do you build your skills faster?

Mentors are an age-old recommendation to accelerate learning that’s well-regarded in business. Yet, it’s a tool that’s routinely under-utilized. In one study of 3,000 people , 76 percent of respondents agreed that mentors were important. Yet only 37 percent of people currently had one.

I highly recommend you find a mentor. Identify who’s a voice of authority in your industry and take them on as a role model. These are my three:

  • Jon Morrow at Smart Blogger .
  • Joe Pulizzi at Content Marketing Institute .
  • Kimanzi Constable at Results Global Impact .

And remember, an investment in your skills is not an expense; it’s an investment.

I may have written a book called Skip the Degree , but that doesn’t mean I don’t advocate paid training. (I’ve invested over $8,000 into my own in the past six months.)

In contrast, don’t be shy about investing in paid courses, seminars, workshops, or anything else from your mentors or other industry leaders. Small doses of the right training can accelerate your career much faster than any degree that takes years to complete.

Your professional development is not an expense. It’s an investment that pays dividends in the long run.

Of course, not all courses are created equal or of equal use to everyone. When considering whether or not to invest in a course, ask yourself:

  • Will it help me move forward? Is this a hard or soft skill I need to be successful at [x]?
  • Are they credible? Is the instructor someone who’s known and respected in my field?
  • Do they have proof? Does the instructor have their own business that proves their teachings work, or does their business seem to be simply teaching certain skills?

If the answer is yes to all three, figure out how to make it happen!

the art of writing for an online audience

Have you made it this far? Congratulations!

But if it seems like I frontloaded this guide, it’s because I did. Everything covered so far is the groundwork upon which you’ll build the next steps. The more thoroughly you’ve completed parts one and two, the stronger foundation you’ll have for starting your content writing business.

So, spend as much time as you need on the above. Once you know where you’re going and why, you can begin to build the engine that allows your brand, client base, and profits to scale.

I’m talking about your processes .

start a content writing business quote 4

Processes Keep You Focused, and Help You Scale

If you’re a solopreneur, you’ve been doing everything on your own this whole time. That might have worked for you. Or, like Elizabeth, you quickly discovered that you have more demands on your time than you can manage.

Now, you need more writers. Maybe even a project manager, a bookkeeper, and a social media marketer. You need a team.

But with more hands touching the business, there are more opportunities for it to get pulled in multiple directions. How do we solve that?

By creating processes. Having detailed, documented processes lets you:

  • Standardize the business and amplify the brand. Everyone will do everything the same way. Additionally, you can develop templates that keep branding and image consistent.
  • Accelerate new employee or subcontractor training. Imagine explaining the same thing over and over again to every new hire. Now imagine handing them a document that they can study before getting to work.
  • Lets you maintain your Area of True Expertise. Stick to your processes, the things you do. Say no to everything else, and you’ll never water down your brand.

How to Create Processes for a Content Writing Business

Creating processes for your content writing business doesn’t need to be difficult. However, you should be consistent with them. Do:

1. Identify things that you already do a lot. These business activities are the best candidates to be standardized and replicated across the board. Some examples of this might include:

  • Client onboarding and interviews
  • Writer interviews and onboarding or offboarding
  • Content creation
  • Content strategy or keyword research
  • Quality control
  • Editing and revisions
  • Client invoicing
  • Subcontractor payments

2. Document everything. Even if it’s simply in Google Docs, make sure that you’ve written down what to do. This gives you a paper trail for others to study and for you to improve upon.

3. Identify where you need technology and invest. This may include hardware or software, subscriptions, services, and the like. I highly recommend that you invest in:

  • Accounting software
  • Plagiarism detection
  • Cloud storage
  • Audio and video calling software

4. Create templates. Templates help standardize the formatting, language, and layout of your most critical documents. Such consistency helps you present a more professional image to your clients and saves your team time.

5. Disseminate the processes to your employees or subcontractors. Build into your processes a process for getting information into the hands of the people who need to know. Again, it can be as simple as a Google Drive that has everything your writers, managers, or clients need to know.

6. Check in with people about what’s working and what’s not. At the end of the day, it’s your people who will make the processes run. Check in with them to learn what’s working and what isn’t. Then, make changes to improve your processes.

Up until this point, you’ve been at it solo. But that means the business stops working when you stop working. That’s what we’re trying to escape.

At some point, you’ll realize you need people power to drive your content writing business to the next level. However, you don’t want just anyone touching the business you’ve built.

As you get your team together, let your mantra be: People create value. When chosen well, your people are your most valuable business asset.

In general, you’ll interact with three groups of people:

Writers & Editors

You’ll need writers (and if you invest in AI tools to speed up content production, you’ll specifically need AIO writers – more on that later) to delegate work to and editors to check the work.

It’s very easy to access writer pools, but your writers will make or break your reputation for quality.

Upwork is a great place to look for talented freelancers, but plenty of other places exist as well. Wherever you go, to succeed with hiring writers:

  • Require fluency in the language you work. In most cases, that’s English. It’s up to you whether you want to hire U.S.-based writers only, or if you’re willing to look globally. Just be aware that will have tax implications and potentially complicate quality.
  • Headhunt, don’t post jobs. Content writing is one of the easiest careers online to get into, which means everyone is doing it. Posting jobs is a great way to get flooded with randos. Instead, identify talented writers with expertise in your company’s niche, then approach them.
  • Don’t ask for lengthy, unique “samples. ” Instead, ask for a portfolio. If they don’t have one, consider giving them a writing test and requesting a unique paragraph or two. Asking for an entire article as part of the interview process (especially if you have no plans on paying for it) is something scammers do – and good writers know that.
  • Be upfront with what they can expect. Don’t promise $2,000/month in work if they’re not going to consistently make that.
  • Pay by the word. The industry standard for content writing is to pay your writers by the word. You may charge your clients a lump sum for the entire project, but your writers are expecting a per-word agreement.
  • Don’t go for the cheapest you can find. You get what you pay for. Avoid sites where you can hire writers for rock-bottom rates.
  • Set up an NDA and a contract ahead of time. Protect your processes and internal documentation by having everyone you hire sign a non-disclosure agreement.

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Support Staff

Support staff may or may not be necessary depending on where you are in scaling your operations. They can help a business run more smoothly, especially if you’ve got multiple processes that require the human touch. Bring on support staff as you need. They may include:

  • The web admin or IT support
  • Customer success agents
  • Writer support agents
  • Business and project managers
  • Specialists, such as content strategists or SEO experts

Business Partners

Business partners can breathe life, perspective, and capital into a growing enterprise. However, if you’re just starting a content writing business, it’s unlikely that you’ll need one. You may naturally have one, such as a spouse. That’s also fine!

Bringing on a business partner lies beyond the scope of this guide, but it’s worth mentioning because some people have asked me if they’re critical when you start a content writing business.

When you have a partner whose skills and competencies complement your own, that relationship will propel your business to profitability. However, don’t feel pressured to bring one on if you don’t feel like you need it.

A Few Other Tips for Working With Subcontractors

At the end of 2019, freelancers and independent contractors constituted some 36 percent of the U.S. workforce. It’s expected that they’ll be the majority by the late 2020s.

When you hire your writers and editors (and possibly others), you’ll likely hire them as independent contractors. However, you need to be aware of what that means for you as a business owner.

Here are a few tips:

  • Be wary of the IRS rules around employees and independent contractors. The IRS is very clear about what you can and cannot require from independent contractors. Familiarize yourself with these rules before hiring anyone.
  • Be careful with non-compete agreements. NCAs are extremely common , but come with some major caveats. In the U.S., enforceability varies by state (they’re often unenforceable with online work). However, they may scare off some potential hires.
  • Get your subcontractors’ availability and work around them. The easiest way to keep your staff happy is to work with them. Have everyone give you their availability, then task out work accordingly. This makes it easier to enforce accountability and deadlines, while making it more obvious when you need to hire more writers.

start a content writing business quote 6

Part 5: Leverage the Power of AI Content Writing Tools (And AIO Writers)

AI (artificial intelligence) is one of the best inventions of modern times, especially for writers. It has brought so many benefits to the content marketing industry that you, as a writer and business owner, can’t ignore.

AI comes with many benefits and opportunities that can significantly enhance your productivity, creativity, and overall success. Here are some compelling reasons why you should integrate AI into your writing business:

Why Should AI Be a Critical Part of Every Writer’s Business?

So why should you embrace AI as a critical tool in your business?

Sure, the camp is divided on whether using AI is good or not.

And others advocate for AI-generated content to be labeled .

However, at the end of the day, one thing is certain — AI is an excellent tool for boosting your writing business. 

The main reason for that is AI can help you run a writing business with tantalizing profit margins of over 70% !

Here’s why:

  • Scalability : AI helps you write faster without compromising on quality. Because of this, you can easily take on more clients and projects. You can scale your business and exponentially grow your income.
  • Speed and efficiency : AI-powered tools can automate various writing tasks, such as idea generation, grammar and spell-checking, proofreading, and content formatting. This allows writers to focus more on their creative process and spend less time on mundane editing tasks.
  • Content generation assistance : AI can assist in generating content ideas or even drafting portions of articles, blog posts, or other written content. While the final creative touch remains with you, the writer, AI can serve as a valuable co-writer, offering suggestions and inspiration.
  • Enhanced content research : AI can assist you in finding relevant and reliable sources quickly. Other more powerful ones, like Content at Scale , even add links to sources in their drafts. With the ability to process vast amounts of information, AI-powered content writing tools can streamline the content creation process and help you discover valuable insights and facts to add credibility to your content.
  • SEO : SEO is an integral part of content creation, and AI can help ensure your content is SEO-friendly. It can suggest relevant keywords and analyze search trends, ensuring that your content is primed to rank and drive traffic. 

However, it is essential to remember that while AI can be an incredible tool, it’s not a replacement for creativity or the human touch. You should only use AI as a complementary tool to enhance your skills and efficiency rather than relying solely on it for content creation. 

By combining the power of AI with your unique perspectives and creativity, your businesses can enjoy a significant advantage in today’s competitive digital landscape.

By the way, I used to be THE biggest AI critic. I was totally against using it in my content marketing for a long time — but then I came to my senses once the right tool came along that emphasized integrity in content. 😅 

Need help convincing or converting your team, business, bosses, or clients to the AIO way? Want me at your next event? I can teach your people how AI in content can be done ethically, with that aforementioned integrity. Get me to speak at your next event!   📣

Best AI Content Writing Tool

Now that you’ve seen the value AI adds to your writing business, let me show you the best AI content writing tool . 

It’s called Content at Scale .

Content at Scale AI has the ability to produce a high-quality 2,000+-word blog draft in mere minutes!

This is the first-ever content automation platform built to help writers and business owners scale content marketing without losing touch with quality, authenticity, and accuracy. This is a powerful tool built by long-form SEO content marketers for long-form SEO content writers who want to create impeccable content at scale.

Unlike most AI content generators out there, Content at Scale outputs content that is truly human-like, bypasses AI content detectors, and is optimized for search. 

As if that wasn’t good enough, Content at Scale also integrates with Copyscape, so you can rest assured your content is plagiarism free. It also has a WordPress plugin that enables you to sync your content directly to your blog right from the Content at Scale dashboard.

It also has my personal stamp of approval, which isn’t easy to earn. Plus, as an AI speaker , I’ve tested a lot of AI-powered tools and this one is by far the best one I’ve tried.

Check out my tutorial below to get a behind-the-scenes glimpse of how powerful this tool really is.

Find and Train AIO Writers

As your reputation grows, you’ll soon find yourself with a good problem — more clients than you can handle as a one-person team.

When this happens, you have two options — pass on the work to other businesses, or hire writers to help you with the workload.

I’d personally go with hiring and growing my business into an AIO writing agency .

But where do you find writers who can use AI tools proficiently and produce fantastic content? Plus, how do you vet, hire, and train them?

No need to fret – I’ve got you. 💪

I’ve created an in-depth guide to help you source and hire the best AIO (artificial intelligence optimization) writers. 

Check it out here .

However, here’s a simple 3-step process:

  • Craft a detailed job listing 
  • Use relevant and reliable hiring platforms
  • Train your new hires

Here’s a short video tutorial explaining the process 👇

Growing your team may be a daunting step if you’re a solo writer, but it’s a critical part of business and personal growth.

AI: Supercharging Your Content Creation

Leveraging AI in your writing business is a no-brainer.

It’s the missing piece in your content creation production line.

With your processes and team in place, AI gives you that extra boost you need to ensure content production is effective and runs like a well-oiled machine.

So, don’t be discouraged by the naysayers. AI is here — and it’s here to stay.

Those who embrace it early will have a huge advantage over the competition. 🥇

Part 6. 6 Common Mistakes to Avoid When Starting a Content Writing Business

Whether you’re starting a content business or scaling up a solopreneurship, there’s plenty of room for things to go wrong. I’ll round out the guide with a few lessons I’ve learned the hard way over the years.

Some common mistakes include…

1. Scaling Too Fast (or Too Slowly)

If you scale too fast, you end up with bloat that eat away at your profits. This may include things like hiring too many people or jumping into too many projects. At the other end of the spectrum, scaling too slowly may mean overworked people or lacking the infrastructure you need to take advantage of opportunities.

To fix this: Think long-term, identify your priorities and your goals, then focus on creating value with your people and your processes.

2. Not Doing Content Marketing for Your Business

I didn’t start content marketing with Express Writers until 2016. The moment I did, the brand took off and became the multi-million-dollar agency it is today.

Why? Content marketing is one of the most powerful ways for you to demonstrate your expertise and showcase your content differentiation factor . It’s how you prove you’re a True Expert at what you do without pushing yourself into people’s faces.

To fix this: Draw up a content strategy when you do your business plan. Your content and your business goals should align. That will also help you produce content without feeling burnt out .

3. Saying Yes to Projects Outside Your Scope

The most valuable weapon in your arsenal is also one of your smallest: It’s the word no.

Most freelancers aren’t trained in this weapon. As a business owner, you’ll need to be because you don’t want to take on projects that are outside your Area of True Expertise. There are several pragmatic reasons for this:

  • They’ll take longer because you don’t have the processes or people for it
  • They’ll water down your brand
  • They’ll force you to tweak the very processes you built to try to make them fit

To fix this: Go back to your Area of True Expertise. Develop processes for everything in which you’re a True Expert. Say no to any jobs or work for which you don’t have processes already.

4. Not Learning How to Handle Money

You need to learn how to manage money – and no, I don’t mean simply hiring a bookkeeper who will handle everything.

I learned this the hard way when I discovered the people that I had put in charge of money were stealing from me .

Even if something as severe as that never happens to you, not knowing how to manage money may mean unnecessary expenses, lost revenue, or inaccurate records that get you in trouble down the line.

To fix this: Take a course on accounting for business online or at your community college. Then, play an active role in the money of your company.

5. Being Scared of Delegating

I get it. Your business is your baby. You’ve worked hard to build a reputation and a client base. Handing that over to someone else can be terrifying.

But you’ll need to do it to grow. Getting in the way by trying to continue to do everything yourself will only hamstring the rest of your efforts.

To fix this: Make your processes extra well-thought-out to give you the peace of mind that everyone is doing things correctly. Then, hire the right people. Here’s a good video from my archives on what I learned from hitting $180k in one month in my agency.

6. Not Firing People When They Need to Go

It sucks to fire people, but sometimes it needs to happen. Having the wrong members on your team is just as bad as not having any people at all – in fact, it can be worse as your reputation will be on the line.

Don’t be afraid to put your foot down and make room for better professionals to join your team.

To fix this: Create a list of behaviors for which you have no tolerance, then refer to this list to determine if someone needs to be let go. Some examples may include consistently missing deadlines or going MIA when you need revisions from them.

Paulo Coelho quote

There you have it – close to everything you need to consider when you start a content writing business.

From thinking about your position in the industry to the details of dealing with independent contractors, you’re now equipped with the insights you need to get started.

Plus, with the power of AI to help you, there’s no reason why you should struggle to scale and grow your business!

Of course, the skills I’ve outlined here are just the tip of the iceberg of what you need to know. The content writing industry itself is constantly changing. In addition to running your business, you’ll need to keep pace with the state of content writing best practices and tools.

Knowledge is power, as they say.

And if you want to turn insights into action, with 1:1 guidance from me along the way, you need my Content Transformation System. 🚀  

This strategic coaching program teaches you the skills, systems, and strategies to turn your struggling business into a sustainable, cogs-turning, 6 and 7-figures-busting brand.

Apply today to start your journey to the next level.

Get a taste of my program for free right now in our training class.

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What is Content Writing? (Beginners Guide)

Content writing is an excellent career opportunity with plenty of opportunities to be creative, work with new people, and earn a good salary.

Alex Chris

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What Is Content Writing?

What does a content writer do, how to become a content writer, content writing tips, content writing examples, how much do content writers get paid, should you become a content writer.

Content writing is the process of planning, writing, and publishing web content to satisfy the needs of a specific audience. The aim is to share valuable information to earn customer trust, improve engagement, and establish credibility in your niche.

A content writer creates written material for websites, blogs, and other digital media. They engage and inform audiences through well-researched and compelling content.

The fundamental role of a content writer starts with understanding the target audience of the company they’re writing for. The best content writers know how to adjust their tone of voice and marketing efforts to suit the expectations of their target audience.

Some of the tasks a content writer may be responsible for include:

Keyword research: While some companies have separate SEO experts responsible for keyword research, good content writers should have the skills to perform keyword research and identify terms and phrases to use in the content.

Content strategy: Content writers can work solo or with content marketing specialists and assist in developing an end-to-end content strategy. This could involve determining what kind of content to create for each channel.

Content writing: Perhaps the most important role of a content writer is actually creating content. Content writers create everything from blog posts to web pages on behalf of a client.

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Proofreading and editing: Some content writers do all of their proofreading and editing themselves.

Publishing: Content writers will usually be able to upload their content to various platforms. This could mean adding posts to a WordPress site and scheduling them.

The key to successfully starting a job in content writing is developing your skills and gaining as much experience as possible. Here are some steps for beginners to start with content writing with no experience:

  • Enroll in a course
  • Practice your writing skills
  • Develop complementary skills
  • Find your niche
  • Build your experience

1. Enroll in a course

While you don’t need a specific content writing degree to get into this industry, a content marketing certification or a digital marketing certification can be useful.

Enrolling in an online course is an excellent way to develop some of the necessary skills you’ll need to impress and attract potential clients. You can even get a copywriting certificate to add to your resume.

When looking for suitable courses, focus on the aspects of content writing you’re most interested in. For instance, if you want to get involved with content writing from an SEO perspective, look at courses covering digital marketing , SEO Courses , and writing.

You may decide to take a selection of different courses to build out the appropriate skillset.

2. Practice your writing skills

Many people aspire to be writers, particularly when they have a creative mind and a talent for language. However, only a handful of hobbyists turn their skills into a profession.

The only way to actively pursue your career in content writing is to begin practicing. It takes many hours to become the kind of writer a professional team or business would want to hire.

Begin by writing blogs for your own website, where you can advertise your skill, collect testimonials, and build a portfolio over time.

You can also get involved with online writing forums and groups to gain inspiration. You could even volunteer your writing services to publications you like. This will help to build your skills while getting your name out there.

Our Content Marketing Course will teach you everything you need to know about content writing.

Get Started

3. Develop complementary skills

Writing is the most important talent you’ll need to become a professional content writer.

However, there are other skills that can come in handy and improve your chances of getting the attention of potential clients. For instance, you’ll need fantastic communication skills to interact with clients and companies you work with.

Learning how to convey your ideas effectively to a wide audience will be essential as a content writer.

You’ll also need good research skills. Ensure you know how to track down credible sources of information when developing your career as a content writer.

Other complementary skills may include:

  • SEO : Most companies want their content writers to have some basic search engine optimization .
  • Problem-solving : Problem-solving skills will help you to come up with unique ways of using content to address the needs of your clients.
  • Adaptability : The ability to adapt, constantly grow, and develop new skills is essential to a content writer. The tools you use to convert customers for your audience will likely change over time, so be ready to evolve frequently in your career.

4. Find your niche

While some content writers and copywriters will work on a broad range of topics across a wide variety of companies and industries, a general approach can make it difficult to stand out.

You may find you can reach a wider audience and spend more time on work you actually enjoy with a niche.

Focusing on a specific area of specialization could mean you work best for companies in the healthcare or technology industry. The more you focus on this space, the more you develop your reputation and attract potential future clients.

Alternatively, your niche could involve looking at a specific aspect of content writing. You might be particularly good at writing engaging blog posts, creating social media content, or producing whitepapers for technical companies.

5. Build your experience

Finally, the most important thing that matters to people planning on hiring a content writer is usually experience. Your future employers want to see evidence you have skills in your space.

The best way to begin building experience as a content writer is to create a portfolio of work you can share with your employers. These are basically examples of your content in the form of ad mock-ups, blog posts, and social media campaign ideas.

Once you have your portfolio and you’re posting regularly on your own website blog, look for opportunities to branch out and gain more experience.

Contributing to reputable sites, even if you don’t get paid for it, will help to demonstrate your writing skills. You can also consider offering clients a discount price in exchange for a review when you finish their project.

Follow these tips to become better a content writing.

1. Write content for all the stages of the marketing funnel

Content marketers use content to direct prospects through the different stages of the digital marketing sales funnel . Each stage of the customer journey requires a different approach to content.

Digital Marketing Funnel

For example, during the awareness stage ( top of the funnel ), your content would aim to inform and attract customers.

During the consideration stage, you highlight the benefits of your products or services against competitors.

At the bottom of the funnel, you write content to convince customers to purchase a product or perform a desired action.

2. Always do your research

Research is vital for content for a variety of reasons. First, you need to conduct research to determine who you’re writing for.

The best content writers cultivate a specific voice to speak to a certain audience. The more you understand your customer, the more you can connect with that person on an emotional level – generating conversions.

It’s also important to research any information you will be writing about. Factual, credible information is key in content production, even if your writing is primarily for entertainment purposes.

Studies show if a brand generates fake content about products or services, around 59% of customers will stop buying from this company immediately.

To make your content as compelling as possible, research:

  • Your subject matter: Learn as much as possible about the topic and use references to reputable sources to give your work credibility.
  • Customers: Know your audience. Building buyer personas and understanding how customers respond to different content at various stages in the consumer journey will improve conversions on a significant scale.
  • Competitors: Understanding what your competitors produce in terms of content will give you some valuable inspiration. It also helps when you’re trying to make your content unique from what’s already available on the market.

3. Master the critical components of content

Every piece of content is constructed with a series of different elements. For written content, specific components are more important to capturing and converting customers than others. For instance, you’ll need:

Head-turning headlines: Headlines determine whether your audience will bother reading the rest of the article, eBook, or any other content you produce.

If your headline isn’t engaging, readers will just hit the back button. Engaging headlines are thought-provoking and interesting.

How to Write Great Headlines

Try techniques like using numbers to demonstrate authority, such as “98% of marketers say…” or asking questions: “Do you know these email marketing tricks?”

A compelling hook: You only have a matter of seconds to keep readers engaged after they’ve read your headline. The first sentence or two is crucial in keeping your audience’s attention. Make sure you get this first section right.

Stay clear and focused: Don’t confuse your audience with a hundred different ideas in one piece of content. Focus on a specific topic and concentrate on giving your customers plenty of actionable advice to walk away with.

Remember, use a tone of voice specific to your target audience and the persona you’re writing for. This will help to make your content more compelling to the right people.

4. Edit and optimize everything you write

Finally, great content takes work. Most content writers don’t publish the first version of the piece they write. Taking the time to read through the content is crucial.

Remember, any grammatical error or unusual sentence can confuse your audience and send them running in the opposite direction.

Often, it’s helpful to have a separate proofreader on hand when creating content because they can examine your work objectively and spot things you’ve missed. Other ways to enhance your work include:

Checking for content SEO : Have you used keywords naturally and organically throughout the post? Are there internal links for page connections on your site and external links for credibility? Have you optimized your H1 tag , meta tags, headlines, and title tags?

Content SEO

Examining readability: Is your content divided into logical segments? Have you got subheadings to guide your reader, short paragraphs, and plenty of bullet points? Keep everything as clean as possible to improve readability.

Looking at relevancy: Is every part of your content as relevant as it should be? Can you remove anything that isn’t useful to your audience?

The most common forms of content a content writer may be asked to create are:

Blogging: Blogs are a central part of building a strong content strategy . They can convey ideas about products and your brand while highlighting your thought leadership. Blogs can also be useful for SEO purposes, building organic traffic , and raising brand awareness.

Email: Writing content for emails can help to convert customers, as well as generate better engagement for your business. Email marketing also helps to build loyalty and strengthen your opportunities for repeat purchases.

Social media: Social channels require content writers to communicate various ideas and campaigns as effectively as possible.

Product content: Selling products and services requires a unique set of writing skills. You’ll have to balance sales copy with storytelling and SEO strategies.

Brand journalism: PR news releases, customer and brand stories, and internal communications can all require the support and guidance of a content writer.

Whitepapers and eBooks: Content writers can help to produce highly technical and professional content that requires a focus on a specific subject. This helps to strengthen the authority of the brand.

Video scripts: If scripts are required to create videos or even podcasts for a company’s branding purposes, a content writer can assist with this.

Content Types

The average salary for a content writer (1-4 years of experience) is around $52,000 per year in the US. Experienced content writers (10-19 years of experience) may earn around $60,000 annually.

Content Writer Annual Salary says content writers earn around $20.76 per hour. Your exact earnings will depend on your area of specialization and the kind of companies you work with regularly.

Content writing can be a highly engaging and satisfying job role for many people. It’s an exciting career with plenty of opportunities to be creative, work with new people, and develop your skills. However, it also requires significant dedication and hard work.

If you have a way with words and you know how to produce content that speaks to people, a content writing position could be ideal for you.

Alex Chris

Alex Chris is a digital marketing consultant, author, and instructor. He has more than 18 years of practical experience with SEO and digital marketing. Alex holds an MSc Degree in eCommerce and has consulted with Fortune 500 companies in different industries. He blogs regularly about SEO and Digital marketing, and his work has been referenced by leading marketing websites. Connect with Alex on Twitter and LinkedIn .

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November 25, 2023 at 8:21 pm

I learned a lot more about Content writing in this short article than I have learned about it in the past four years after completing my Digital Marketing Certificate course in 2019. The article is rich, lucid, and engaging to the last sentence. Wonderful work and honest help to people who need to get started on content writing as a career.

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What is content writing? (An explainer with tips and examples)

  • Jenna Romano
  • Aug 23, 2022

content writing example with screenshot of ecommerce website homepage messaging

Content writing plays an integral role in a brand’s success. When you create a website , for instance, you choose your words for everything from the home page to the individual blog posts you publish.

Your copy can affect how well your website ranks on search engine results pages, as well as how valuable visitors find your site’s content. Without high-quality writing, your marketing efforts may flounder and, with them, your website.

In this post, we’ll define content writing, explore the benefits of good content writing and share tips for success as well as unique examples.

What is content writing?

Content writing refers to creating digital content for a brand’s marketing strategy . This includes content for:

Sales landing pages

Social media posts


White papers

Press releases

Content writing is just one content marketing tool in a brand’s arsenal. Pair it with robust research, diligent planning and high-quality visuals to optimize your strategy.

Your content marketing strategy will depend on your product, services and audience. For example, a restaurant’s clientele might not want to follow a blog, but they will likely want to see tantalizing food photos and reels on Instagram.

A recent Semrush survey of content marketers found certain content types are more effective and successful than others:

Video (37%)

Blog posts (36%)

Success stories (22%)

Case studies (16%)

Webinars (16%)

Every piece of content in your marketing strategy likely has a written component to it. Take marketing videos, for example. Someone needs to write the video script as well as the title, description and show notes to help with SEO and accessibility.

The benefits of good content writing

97% of the content marketers in the 2021 Semrush study said that content was a critical part of their overall marketing strategy. There’s a reason for that—well-written content provides brands with many benefits:

By creating content for different channels, a brand can attract a much larger audience.

You can tailor content to different segments of a brand’s audience, making it easier to connect.

Writing great content will help strengthen a brand. This will make it easier to recognize and more relatable.

Content offers value to customers and non-customers alike and asks for nothing in return—just their time and attention.

Google rewards websites that consistently create quality content with better rankings.

Content writing helps existing customers get more from their purchases, which can increase loyalty.

Get your ethos, pathos and logos right and you'll be well on your way to building a loyal customer base from your content.

5 examples of great content writing

Before we check out how you can optimize your content writing strategy, let’s first look at these content writing examples:

In early 2022, social media users saw posts and ads from a brand called Perpetual Pup . Users noticed the social media and video script writing before the branding. “It’s a good ad,” said Twitter user @GideonNeptune .“It made me look and find out about the show it’s promoting.”

The content campaign promoted “Bad Vegan,” a Netflix documentary . People discussed this content marketing strategy on many social media platforms, including on Reddit .

Perpetual Pup tweet in support of Netflix documentary

McCormick's YouTube channel is entirely devoted to cooking with the company’s spices. A lengthy description accompanies each video—like this one on how to marinate and grill pork chops —and includes:

A simple yet descriptive title

A quick summary of what the viewer will learn

A list of ingredients needed to reproduce the recipe

Information on prep and cooking time

A link to the recipe on the McCormick website

These YouTube descriptions give the viewer more context and value from the video, while also helping optimize the video for search.

YouTube description how to marinate and grill pork chops from McCormick

An email newsletter gives brands a regular chance to re-engage with website visitors and blog readers. The Wix Blog newsletter, for instance, goes out once a week and provides readers with short and easy-to-read summaries of recent posts. Subscribers can skim the newsletter’s concise, conversational writing and get just enough details for each post that they’re eager to read more.

Wix Blog newsletter example

Instacart ’s grocery delivery service provides a great value to its customers. However, the Ideas & Guides section of the brand’s website offers an opportunity to maximize the brand’s service. It covers DIY topics like cooking tips, holiday and event planning and recipes.

This content is useful to Instacart’s marketing strategy for several reasons. For one, it adds values for existing customers using the service. Instacart can use customers’ shopping histories to send them relevant guides. It also can bring in new leads as visitors discover timely and trending topics.

Customer testimonials work great for people to sign up for a service. The only problem with testimonials, though, is the short length and faceless nature. Therefore, success stories can be a more effective form of content marketing. You’ll see why on SCORE’s Success Story page. Real people share actual stories about their businesses and how SCORE’s mentors have helped them. The Success Story pages aren’t long—maybe only 400 to 600 words—and yet they pack enough of a punch to touch visitors’ emotions.

SCORE's success story page

Tips for content writing success

Here are 10 best practices to help you write high-quality content for your marketing campaigns:

01. Reference your content style guide

Just as you’d document your visual branding with a style guide, do the same for your content writing. It should include information related to:

Business objectives

Brand voice and personality

User personas

Guidelines on key company terms and industry jargon

Other preferences or rules relating to your brand’s written style

Not only will this help you consistently handle your writing, but you’ll get better quality results from contributors, too.

02. Create a content marketing strategy

According to Semrush’s survey, 78% of those who’ve been very successful in their content marketing had a documented strategy. You can create an effective strategy for copywriting by choosing 5 to 10 top-level topics you want your brand to be associated with. Then center all of your content around those major hubs, ensuring that you tackle each subtopic one by one.

03. Keep your eyes and ears open for inspiration

There are many places to find content ideas:

Subscribe to your competitors’ blogs and newsletters and follow them on social media

Follow the top publications in your industry

Listen to podcasts and subscribe to YouTube channels that tackle similar subjects

You never know when inspiration might strike with content writing. Staying tuned to what others talk about can help you avoid feeling uninspired or stuck.

04. Come up with an interesting angle

It’s common to take inspiration from other people’s content, but be careful about rewriting what others have already said on a topic. Tune into a variety of sources such as blogs, vlogs, newsletters, social media platforms, podcasts and even print journalism to help fuel your creativity.

05. Write as concisely as possible

You want to unpack the topic fully when you write a white paper or blog post. However, that doesn’t mean you need to hit some magical word count to make it a worthwhile read. Cover the topic fully, without being too wordy.

06. Focus on the user foremost

Although content writing is a marketing tactic, it usually takes a less product-forward tone than advertising.

Joe Stolte of The Tractionology Group suggests the following to Forbes :

“Make the content about the customer. Specifically, make it about what your customer wants and how they can get it. What works really well is to use your marketing to educate your target customer and help them solve real problems in advance of trying to sell to them. This naturally generates goodwill and trust in your marketplace and makes selling much easier.”

07. Format your content for readability

Content design is an important part of content writing. With consumers’ attention spans growing shorter with each passing year, ensure that the content you’ve written first gets noticed, then read. Hopefully, it’ll convert a good portion of users, too.

Even short social media posts can get more views with line breaks, attached images and strategic hashtags. Just make sure that the post’s design doesn’t distract from its overall readability.

08. Give readers a reason to engage

You can add certain assets to your content writing that encourage engagement:

More people will open a post if the headline has powerful words

Supportive imagery can help people understand the content

Actionable how-to steps can make the piece more useful

Statistics, quotes from thought leaders and real-world examples can make content more convincing

09. Proofread your work

A piece of content with an error is like a broken link on a website. While it might just seem like a minor inconvenience, frequent errors can reflect poorly on your brand. Tools like Grammarly can help you proofread your writing before publishing.

10. Use keywords organically

The point of writing website content is to create high-quality, valuable content for your audience. While you should optimize your website’s content with best practices for search engines like light keyword research, alt text for images and internal linking, you should prioritize comprehensively covering the topic.

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Copywriting 101: The ultimate guide to writing copy that sells

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What Is Content Writing? 8 Tips To Level Up Your Content

what is content writing business

Content writing is the path to stronger brand awareness, better credibility with customers, and more demand for your services.

As many as 83% of business-to-business (B2B) companies and 80% of business-to-consumer (B2C) companies reach these goals with high-quality content. Behind those achievements are skilled content writers — professionals who know how to research a topic and present it in a way that resonates with audiences. When used well, they help brands rise above the competition.

Types of Content Writing To Know

Content writing is the creation of text-based digital marketing materials. Marketers often hear the term and think of content writing for blogs — still one of the most popular types of content — but that's only the beginning. Here are five other formats to consider if you have your sights set on a hard-hitting content strategy.

Technical Writing

Technical writing is any written communication about technology. Many content marketers dismiss technical writing because they don't sell high-tech products or services, but that mistake could cost you an audience.

Most companies today use consumer-facing technology as part of their online presence. If you accept digital payments or allow users to create accounts on your site, you need technical writing.

Good technical writing makes your digital tools more accessible. Users who can easily log into your site, find their accounts, and submit orders will feel better about your company. Those positive associations strengthen brand loyalty .

Social Media Posts

In a 2021 survey, 35% of all buyers and 50% of Gen Z buyers (born between 1998 and 2006) said that social media influenced their purchasing decisions. Social media posts help you reach those users.

The social media landscape is also highly competitive. Approximately 92% of companies with more than 100 employees use social media for marketing. Companies need top-notch content to break through the noise and stand out.

Strong social media content:

  • Uses the right platform. Different social platforms attract different audiences . Facebook is the clear winner for users over 50, while users under 30 flock to TikTok, Snapchat, and Instagram.
  • Targets immediate user needs. To stop the scroll, you need dynamic content that offers a solution to the customer's problem.
  • Inspires action. Social media posts should spark a desire to hear more from your brand. Use active language and always include a call to action — perhaps an email list sign-up or request for more information.

Plan to include paid advertising and organic (free) posting in your social media strategy. Use each platform's built-in analytics tools to learn how each post performs.

Email Newsletters

You might already send promotional emails and important updates to customers, but what about regular newsletters? An email newsletter can keep you on customers' radars and maintain their interest in what you offer.

If you don't already publish an email newsletter, start with some strategizing. Determine what you want your newsletter to accomplish — more purchases, more referrals, or account upgrades, for example.

Plan out a few months of newsletters before releasing your first issue. Aim for 90% educational material and 10% promotional. All content should provide value for the reader and inspire them to click on your next newsletter.

Long-form Content

Blog posts are still a content creator's bread and butter, but shorter isn't always better. While 300 to 600 words were once the industry standard for blog posts, search engine optimization (SEO) has changed.

Today, search engine algorithms reward content that provides extensive reader value. Shorter posts are still valuable, especially for simple topics that call for quick answers. But longer posts let you go into more depth and detail.

Website builder Wix gives 2,500 words as the optimal length for most substantial posts, but don't be afraid to go bigger. Pillar pages and "ultimate guide" posts can be 4,000 words or longer. There's no magic number — it's about maximizing value and minimizing the dreaded "fluff."

Product Descriptions

Product descriptions are your make-or-break content. Buyers who reach your product pages are interested in details, and your product descriptions have to deliver.

Descriptions should touch on four aspects of your product:

  • What it does
  • What problems it solves
  • How it benefits the user
  • Its unique value

Be accurate, concise, and engaging. Target your audience's needs and preferences, conveying why your product is the best choice. Show your reader why they need to buy today.

8 Content Writing Tips To Improve Your Content

Although each type of content writing incorporates its own digital marketing strategies, there are universal best practices you can apply across your content. These eight content writing tips will help you take things to the next level.

1. Combine a Content Strategy With Content Marketing

One of the most common content mistakes is confusing strategy with marketing . They're closely related and complement each other, but they serve distinct purposes.

Content marketing is the creation and distribution of consumer-directed information — writing, images, video, infographics, webinars, and more. The distinguishing factor of content is that it builds audience relationships and brand awareness without directly selling (if you want more sales-oriented material, you're looking for copywriting ).

A content marketing team takes your content from idea to execution. Content strategy is where the bigger-picture planning happens. It defines what you want your content marketing to accomplish and lays out the overall plan. That includes:

  • Which audience subgroups you want to reach
  • Where you'll publish
  • What kind of content you'll use
  • Whether you'll outsource content creation or develop it in-house
  • How you'll measure success

Your answers to these questions will set the stage for content creation.

2. Answer Questions People Are Asking

Your many hours of content strategizing and marketing pay off in one key moment — when a potential customer sees your headline in a sea of organic search results and thinks, "That one! That's the answer I need."

You aren't chosen by accident. Striking that just-right chord requires an understanding of your target audience and a knowledge of their needs.

Start by analyzing what your existing customers have in common. What are their shared demographics, and what problems do your products or services solve for them? If you have additional data, like which advertisements perform best, that's even better.

Then, take those answers to a keyword search tool. There are dozens of paid and free tools that will help you identify what your audiences want to know.

Expand your results by using the People Also Ask tool. If you enter any keyword on Google and scroll down, you'll see several questions related to your original search. Your target audiences are probably also asking these questions.

For example, if you Google " how to become a content writer ," the People Also Ask questions include "How do I learn content writing?" and "What qualifications do you need to be a content writer?"

Add these questions to your keyword and topic lists, so your content comes up on more searches.

3. Write Unique and Original Content

No one gets attention rehashing something that's been said a million times. To catch your audience's eye, you need content that says something new, no matter how popular the topic is.

If you Google " content writing hacks ," Google pulls up 51 million results, and only 10 appear on the first page. To get there, you need to convince Google's algorithms that your piece of content isn't just the "same old, same old." In other words, you need an angle no one else has covered.

That's more true now than ever. In mid-2022, Google implemented a helpful content update and algorithm change "to ensure people see more original, helpful content."

Google created this update to encourage content writers to stop writing for algorithms and start writing for people. To rank well in this new environment, writers need to understand what else is out there and create content that offers a new angle.

4. Know Your Content Writing Process

Purposeful content writing produces better results. A slapdash, figure-it-out-as-you-go approach might get content published faster, but a set procedure helps you focus on your goals.

Everyone on the content team should know the overall process. In most cases, the bare bones of that process will look something like this:

  • Research content ideas and identify competing articles
  • Choose a topic and unique angle
  • Identify keywords and create a structural outline
  • Research and write the content
  • Edit for content, style, and grammar
  • Publish on the selected platform(s)
  • Analyze statistics on content performance

Every content team will have a slightly different process. Understand how your team approaches each step and why. If something isn't working, consider how you might do it differently.

5. Blend Multimedia Elements To Break Up Text

It's content marketing 101 — blocks of text dissuade online audiences. Keep your paragraphs short and break up longer articles with multimedia elements like images, video, and even audio content.

Multimedia elements catch the eye and engage different senses and parts of the brain than text alone. They reinforce a concept and can make an article more accessible , increasing the message's effectiveness.

Take videos, for example. In a recent WyzOwl survey, 82% of marketers said video has helped them increase the amount of time users spend with their content. An astounding 94% say video has helped increase consumers' understanding of their products or services.

You can embed videos and images in any article or blog post you write. Choose multimedia elements that reinforce and support your content, avoiding anything generic or irrelevant.

6. Excel With the Key Components of Content Writing

Content creation requires attention to multiple details, from an SEO perspective to grammar and spelling. Always prioritize the big picture — those rules that distinguish great content from a forgettable, run-of-the-mill blog post.

Those key content components include:

  • Providing consistent value. Even if your article or post doesn't get the most views or shares, it's a success if it helps one person seek out your brand in the future.
  • Offering expert insights. Audiences trust brands that know their stuff. Post content relevant to your products or services, and always try to include information the average layperson wouldn't know.
  • Writing about a range of topics. You need to cover multiple industry-related topics to reach as many searchers as possible. Stay relevant, but be diverse.

You get only one chance to make a first impression. Read over your content to make sure it's something you're proud to share.

7. Use Complementary SEO Writing Skills and Optimization

When you incorporate elements of SEO copywriting, your content reaches more readers. Stay up to date on current SEO best practices and make sure your content team abides by them. That includes SEO writing strategies and on-page optimization tips for your tech team.

On the writer's end, that means:

  • Research keywords thoroughly. Find keywords that are relevant to your audience and not too hard to rank for.
  • Add long-tail keywords. Keywords at least three words long are easier to rank for and help you reach audiences with specific needs.
  • Write for search intent. You won't have to shoehorn keywords if they're right for that topic.
  • Add internal links. Linking to other pages on your site can boost the SEO of those pages.

These writing-related tips are important, but they need on-page technical optimization to work well. Make sure your development team incorporates elements like title tags and quick page loads.

8. Consider Content Writing Services

What is content writing? It's a business, just like yours. You can take on the work of content writing, but you don't have to.

Developing and writing high-quality content takes a lot of time — often more than a business has available. By outsourcing to a content writing service, you reclaim that time and get access to expert-level content writers.

Content writing services know content like you know your business. They can match you with pre-vetted expert writers or, in the case of's Managed Service, take on as much content writing and development as you need.

Take Your Content Creation to the Next Level's Managed Service is your ticket to boutique content, delivered at scale and on your timeline. Say goodbye to stressing about blog updates and content calendars, and let handle the heavy lifting and advanced content writing skills. Reach out today and learn how we can transform your content .

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Content Writing 101

Brian Dean

Written by Brian Dean

What Is Content Writing?

Content writing is the process of planning, writing, and publishing written material, such as articles, blog posts, product descriptions, and marketing copy, that is intended for online consumption. The goal of content writing is to inform, educate, or persuade readers, and it can be used for a variety of purposes, including:

  • Building brand awareness
  • Increasing website traffic
  • Generating leads
  • Improving search engine rankings
  • Establishing credibility

Why Is Proper Content Writing Important?

When most people hear “content writing”, they think “writing articles”.

However, writing content isn’t just important for blog posts.

In fact, content writing is important for all types of different content formats, including:

  • Video scripts
  • Email newsletters
  • Keynote speeches
  • Social media posts
  • Podcast titles
  • White papers
  • Web page copy
  • Landing pages
  • YouTube video descriptions

Or put another way:

Writing is the foundation for pretty much any content that you publish.

Best Practices

Create an outline.

Creating an outline is a GREAT first step in the content writing process.

Outlines help your content come out better for two main reasons:

First , outlines force you to put all your thoughts down in an organized way (rather than writing everything off the top of your head). Which really speeds up the writing process.

Second , outlines usually lead to a much better structure for your content. That’s because an outline lets you see your content from a “high level” that’s impossible to see as you’re writing.

Plus, because you have an outline, your final content will hit all of the major points that you set out to before you started writing.

So: how do you actually go about creating an effective outline?

Here are three main strategies that work well:

Backlinko – Guides collage

So when we start working on a new guide, we use a lot of the structure from our existing guides as a base.

  • Use a template: Most professional content writers work off of proven templates. Here are 5 content templates you can use to create outlines .

For example, let’s say you’re about to write a guest post about the keto diet.

Well, you’d want to type “keto diet” into BuzzSumo to see what’s already done well.

BuzzSumo – "keto diet" search

Then, read some of the best posts to see exactly what you should cover in your article.

Delish low carb fruits post

Make It Easy to Consume and Share

Content that’s super easy to read and share is of the keys to great content .

You can have a post written by the world’s top copywriter. But if that post is hard for people to consume, no one will read it.

Here are a few tips to help make your content easier to consume, skim and share.

Keep it Snappy, Rich and Entertaining

Whether you’re writing about content creation or cars, your writing needs to grab (and keep) people’s attention .

Otherwise, they’ll click over to something else.

How you grab someone’s attention depends on the format you’re working with.

When I create videos, I use “Family Guy moments” throughout the video. These are little asides that add some humor to and spice to my video content.

what is content writing business

And when I write videos, I focus a lot on formatting and layout.

Specifically, I try to keep my paragraphs short:

Backlinko video script

I also sprinkle in visuals and screenshots to mix things up.

Visuals and screenshots in video

And if you’re about to sit down and record some audio, you want your lines to be short and snappy. You also want to avoid parenthetical statements. Content in parenthesis is easy to follow when you’re reading it. But you can easily “lose the thread” if you’re listening to your audio as a podcast.

In short: your final content needs to be super engaging to work. And no matter what format you’re working with, that starts with the content writing process.

Quotable On Social Media

According to a study that we conducted, very few blog posts get shared or linked to .

And to increase the odds that your content ranks in search engines and gets shared on social media, add shareable quotes.

For text-based content, this can be a statement that you highlight in your post.

Post with highlighted statement

And if you’re making a YouTube video, you can pull out a short snippet from that video to share on LinkedIn.

LinkedIn post with video snippet

The important thing here is to have these quotes ready before you publish the post. Then, highlight them in your content.

Choose Interesting Angles

With 2.3 million blog posts going live every day , you can’t just publish something generic and expect a wave of visitors.

Instead, to get traffic to your content, it needs a compelling angle.

An angle is simply the hook that makes your content stand out from all the others on that topic.

Your angle can be a personal story. A bit of controversy. Or something that simply looks better than what’s out there.

The angle you go with depends on your target audience.

For example, when we published our guide to becoming an SEO expert , our 8-bit design helped it stand out.

Backlinko – SEO Expert Guide

Make It Actionable

For most niches, your content can’t just be entertaining.

And it’s not even enough for it to simply be informative.

For your content marketing to work, your content needs to be super useful .

Here’s how:

Our SEO audit post is a great example of this.

Backlinko – SEO site audit

It’s not a collection of random tips. This content is a step-by-step action plan that anyone can follow.

SEO site audit post – Table of content

  • Keep it up-to-date: A single outdated step or example can derail an otherwise great piece. I recommend going back and updating your old content at least once a year.

Make it Trustworthy

For people to share and link to your content, they need to trust it first.

And while design factors in to how much people trust your content , your writing plays a big role too.

Here are a few tips to make your content more trustworthy.

  • Use proper grammar: If you want to improve your writing skills, a tool like Hemingway Editor or Grammarly can be a huge help.

For example, whenever we write a guide, we add lots of stats and references.

Post with stats and references

Here’s an example from our blog.

First hand experience example on Backlinko

Give it a Magnetic Headline and Introduction

Most visitors only spend 15 seconds reading an article before leaving.

With such a short window of time, your headline and introduction are incredibly important.

Here’s how to create headlines and intros that work:

Long headlines are correlated with increased social sharing

Note how these bullet points aren’t topics . They’re benefits that someone will get out of reading and implementing what’s in the guide.

How can I become a content writer?

If you’re looking to dive into the world of content writing, you’re in for an exciting journey. Let me walk you through the steps that have worked wonders for me and many others.

1. Learn SEO Fundamentals

First off, get cozy with SEO basics . It’s the backbone of content writing.

Start with keyword research – it’s like picking the right tools before you start building. Use tools like Google’s Keyword Planner or Semrush to find what your audience is searching for.

Then, dive into on-page SEO . Think of your titles and meta descriptions as your first handshake with your readers – make it count.

2. Niche Specialization

Now, pick a niche.

This isn’t just about what you love; it’s about where you can add real value.

Ask yourself, “What unique perspective or solutions can I bring to my readers?” This focus will make your content more engaging and valuable.

3. Develop a Unique Writing Style

It’s your signature. Keep it clear, engaging, and packed with actionable tips.

I always aim to write as if I’m talking to a friend – straightforward and helpful.

Use tools like Grammarly to keep your grammar in check and Hemingway Editor to make your content crisp and readable.

4. Create a Portfolio

It’s your playground for trying out new ideas and a portfolio to showcase your skills.

Make sure it’s SEO-friendly; after all, you want to walk the talk.

5. Learn from the Best

Learning never stops. Keep an eye on the top content writers and digital marketing resources.

What are they doing right? How are they engaging their audience? How are they using new AI tools in their workflows?

Don’t just consume content; dissect it.

6. Feedback and Improvement

Lastly, the power of feedback can’t be overstressed. Use it to refine your writing.

Remember, the best content writers are those who listen, learn, and adapt.

That’s my blueprint for becoming a content writer. I

t’s about blending SEO savvy with a unique voice, continually learning, and always striving to provide value to your readers.

Stay curious, stay committed, and you’ll find your path to success in content writing.

The Definitive Guide to Writing Blog Posts : I recommend sending this to any content writer that you work with.

The Complete Guide to SEO Content : How to write quality content that’s specifically engineered to rank in Google.

Evergreen Content : How to plan and write content that continues to bring in traffic for years after you publish it.

The Definitive Guide to Copywriting : Learn how to write SUPER compelling copy for blog posts, sales letters, videos and more based on tips from the world’s top copywriters.

  • Freelance Tips

What Is Content Writing?

What Is Content Writing?

  • By  Emily Numa
  • Aug 25, 2023
  • How To Become A Freelancer

Share this article:

These days, more content than ever is available on the internet, with over seven million new blog posts published daily. Just about every business with an online presence publishes some form of content – much of it written by content writers. But what is content writing, and how is it different from other forms of writing?

In this post, we’ll discuss content writing in its various forms and why it’s important to the success of countless businesses. We’ll cover:

  • What content writing is
  • What a content writer does
  • Why content writing matters
  • The difference between copywriting and content writing
  • How you can become a content writer

Keep reading to learn more about content writing and how Knowadays can help you launch your freelance writing career .

Content writing is creating written material for online platforms such as websites, blogs, and social media. The primary goal of content writing is to provide engaging, informative marketing content to a business’s target audience, to foster brand awareness and build a relationship with their customer base.

The type of content that writers produce spans a wide range, including articles, blog posts, product descriptions, social media posts, ebooks, and more. To produce effective and marketable content, content writers need to work closely with business clients to understand their specific marketing goals and how to appeal to their target audience.

What Does a Content Writer Do?

To run a successful freelance business , content writers must work closely with business clients to identify their specific marketing goals and how to appeal to their target audience. A successful content writer will:

  • Be familiar with basic SEO strategy and techniques, such as keyword usage
  • Adhere to the brand voice, tone, and style guidelines of a business
  • Know how to write for various digital platforms, including social media
  • Be willing to collaborate with other professionals, such as marketing or research teams, when necessary
  • Proofread and edit their writing

As you can see, content writers need to be proficient in a variety of areas; it takes more than just solid writing skills to be a good content writer!

Why Does Content Writing Matter?

Content writing plays a significant role in a company’s success and often serves as the “storefront” for an online business. High-quality content helps businesses:

  • Build trust and credibility with their audience
  • Improve website traffic
  • Build brand recognition
  • Increase sales

Content writers also help ensure that a business’s specific brand voice and desired tone is applied consistently throughout their content.

Copywriting vs. Content Writing

Many people use the terms copywriting and content writing interchangeably, but they are actually two distinct services. The main goal of copywriting is to persuade readers to take a specific action (a call to action ) that is beneficial for a business, such as making a purchase, clicking a link, or signing up for a mailing list. Content writing aims to inform, educate, and engage readers.

While copywriting often uses a persuasive or salesy tone, content writing is more informative and conversational. It focuses on delivering valuable information or solving a reader’s problem rather than placing a strong emphasis on selling.

Types of Content Writers

There’s no limit when it comes to topics or subjects that content writers can specialize in. Here are some of the most common areas content writers focus on:

  • Social media
  • Business reports
  • Press releases
  • Emails/newsletters
  • Technical writing
  • Content marketing/SEO
  • Website landing pages

While some content writers choose to specialize in a specific niche, others take a more generalized approach and write on a variety of topics.

How to Become a Content Writer

If you’re interested in pursuing a career as a content writer, start by evaluating your current skillset and filling in any gaps, such as taking a class or continuing professional development . Some of the top skills you’ll need are:

  • Organization
  • Time management
  • Excellent writing skills
  • Strong spelling and grammar
  • Basic computer skills
  • Research ability

Once you’ve taken the steps to develop these skills, start building a portfolio of writing samples to show potential clients. If you don’t have any professional work, create your own blog or contribute guest posts to the websites of nonprofits or other organizations to gain writing samples. Offering freelance writing services on online marketplaces like Fiverr and Upwork is another way to get experience and add to your body of work.

If you’re brand new to the field, you can network by joining writing communities, attending workshops, and engaging with other content writers (online and in person) to learn from experienced professionals. You may even find a freelance mentor through networking, which can be invaluable if you’re just starting out.

Knowadays Courses

If you’re interested in pursuing a career as a freelance content writer, check out our Becoming A Freelance Writer course. It will teach you everything you need to know to launch your freelance writing business, including how to find clients. Claim your free trial today to become a trained professional in a career you love!

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What is Content Writing? (& How to Do It Right)

Saphia Lanier

May 10, 2023

Build your content writing skills. Develop good content. Win the trust of your audience. Here’s how.

Here, you’ll find:

  • How content writing fits into the digital marketing world
  • The difference between content writing and copywriting
  • Benefits of content writing for businesses
  • How to define “good” content

Content is the currency of the web. If you can deliver exceptional content that resonates with your readers, they’re more likely to do business with you.

It’s a give-take relationship that requires companies to showcase their expertise and authority in exchange for their prospect’s trust and admiration. 

Once you have that, it’s easier to earn their business. 

But how do you create content that gives you these results? Hint: it requires similar steps to building any new product. 

So let’s explore what content writing is all about and how to create posts that win your target customers’ hearts (and their business).  

What is content writing?

Content writing is the process of creating written content to attract a specific audience and drive a particular action.

In other words, it’s writing with a business purpose (e.g., to earn leads and conversions). It can also be used to inform, build trust, and position yourself or your brand as a thought leader. 

Content writing vs. copywriting 

Just a few decades ago, most content you found was either on television or in print at a library or bookstore. Today, you can tap into a vast amount of online content from a device the size of your palm. 

But not all content is created equal. The written word is used in many ways, such as to entertain, engage, persuade, and sell.

“Content writing has a different focus than other forms of writing,” explains Josie Rojewski, content marketing writer at HawkSEM. “The goal of content writing is to provide relevant, helpful information and engage or entice readers to learn more about a topic.”

On the flip side, she adds the goal of copywriting is usually to try to get a person to take a certain action. Let’s take a closer look at the two writing styles.

Content writing

Content writing is often used for marketing purposes by businesses. For instance, it’s used to increase online visibility and engage an audience they wish to convert into customers.

This is a less sales-y approach to getting your audience’s attention and convincing them to buy from your business. 

Content writing can be done for various forms of content, including:

  • Infographics
  • Email newsletters
  • Video scripts
  • Press releases

Copywriting, on the other hand, is created with one focus in mind: to sell products and services.

The key difference between content writing and copywriting is that content writing is a less in-your-face way of selling a product or service. It focuses more on other tactics like brand awareness, credibility, and thought leadership. These are, of course, still important because they can effectively lead to sales just like copywriting. 

For instance, you can write a blog post explaining how to use a CRM to improve your sales process. Then at the end, include a call to action (CTA) promoting your CRM as the solution. 

The reader may or may not convert right away. 

This Semrush post explains the different tools companies can use for content creation. And guess what — it promotes several of its own throughout the post. 

Source: Semrush

It’s an educational piece that also positions its product as a must-buy. 

“Content writing has expanded to include more than blog articles and web page copy,” says Rojewski. “I’ve written video scripts, and storyboards for massive marketing campaigns, and even helped design entire brand overhauls to include more and better content for clients. I think we’ll continue to see that expansion, especially in the short-and-long-form video space.”


Copywriting is a direct way to promote a product or service. These typically come in different content types like:

  • Pay-per-click (PPC) ads
  • Promotional email marketing
  • Website content
  • Landing pages
  • Case studies
  • White papers
  • Product descriptions

Copywriting discusses the product or service and how it can help or benefit the target audience. It uses the art of persuasion to convince the reader they need to make a purchase right now. 

For example, B2C (business-to-consumer) companies that sell consumable goods can dangle a promotional offer in front of their audience to increase sales.

Take this example from BarkBox:

Source: BarkBox

However, a B2B (business-to-business) company that sells complex software solutions can’t use this approach. The reason: the sales cycle can take months and requires the approval of multiple people.

For this reason, a content writing approach makes sense. 

Now, this isn’t to say B2B companies don’t use copywriting. In fact, most use sales copy in ads, landing pages, and web page copy. But it also requires content marketing to nurture leads into customers. 

If you’re wondering whether you should use one over the other, experience tells us to leverage both for best results.

Benefits of content writing for businesses 

Content writing can making growing and scaling your business easier. Here’s an overview of how:

  • Improves search engine rankings: Creating quality content improves your website’s SEO, making it more visible to potential customers.
  • Increases brand awareness: Consistently publishing informative and engaging content can establish your brand as an authority in your industry and attract new customers.
  • Cost-effective marketing: Compared to traditional advertising methods, content writing is a cost-effective way to reach a wider audience and promote your business.
  • Builds customer relationships: By providing valuable information through your content, you can build trust with your audience and establish long-term customer relationships.
  • Measurable results: With analytics tools, you can track the performance of your content and make data-driven decisions to improve your marketing strategy.
  • Increases website traffic: Creating quality content that answers common questions and provides valuable information can attract more visitors to your website.
  • Establishes thought leadership: By sharing your expertise and insights through your content, you can establish yourself and your business as a thought leader in your industry.
  • Improves conversion rates: Well-crafted content can persuade potential customers to take action, such as purchasing a product or filling out a contact form. This allows you to use email campaigns to nurture them into loyal customers.

At the end of the day, content marketing can generate a return on investment. A HubSpot report shows marketers that blog are 13 times more likely to see positive ROI .

6 steps to effective content writing 

Content writing can make or break your business. Get it wrong and you could hurt your company’s reputation, diminishing trust and sales. 

But you can avoid this by getting your content marketing strategy right from the get go. Here’s how to do that. 

Understand your audience

Knowing who you’re addressing in your content sets the tone, topics, and style you should write in. It makes finding what to say (and how to say it) easier and ensures your content resonates with your target audience. 

Some companies think they know their audience and what they want, only to learn later they had it all wrong. So guessing who your prospective customers are is a time waste. Instead of putting together makeshift persona profiles, put in the work by talking to your customers to learn who they are. 

You can do this through customer interviews and customer surveys. There are also tools you can use to learn what your audience consumes online. For instance, Sparktoro is an audience listening platform that identifies influencers your audience follows, content they engage with, and keywords they include in their bios. 

Google Analytics is also useful for learning which topics get the most burn. And which lead to high bounce rates. 

Using a combination of first, second, and third-party data will give you a complete picture of your customers and how to reach them. 

Attract your audience with compelling headlines

Once you know who your audience is and the type of content they prefer, it’s time to create it. And it all begins with the headline. 

Your headline is the first thing your audience will see, making it one of the most important elements of your content. You need to make it click-worthy.

Here’s where your audience research will come in handy, along with the following tips to create compelling titles:

  • Keep it short and sweet: A good headline should be concise and to the point. Aim for no more than 10-12 words (or 55 characters). This way, it’s all visible in the search engine result pages (SERPs). For example, “5 Secrets to Perfecting Your Morning Routine.”
  • Use strong verbs: Verbs are the engines that drive headlines. Use active, powerful verbs to grab your reader’s attention. For example, “Revamp Your Wardrobe with These Simple Tips.”
  • Be specific: The more specific your headline, the better. Avoid vague or generic headlines that don’t tell the reader what to expect. For example, “How to Train for a Half-Marathon in 12 Weeks.”
  • Use numbers: Numbers add specificity and credibility to your headline. For example, “7 Ways to Boost Your Productivity at Work.”
  • Make it interesting: Your headline should make the reader want to click through and read more. Use humor, intrigue, or storytelling to pique their interest. For example, “Why You Should Quit Your Job and Travel the World.”
  • Keep it relevant: Your headline should accurately reflect the content of your article or blog post. Don’t mislead readers with headlines that don’t deliver. For example, “10 Easy Recipes for a Quick Weeknight Dinner.”
  • Ask a question: The more thought-provoking the question, the better. But ensure it’s relevant and not clickbait-like. For example, “Are You Making These Common Mistakes in Your Workout Routine?”
  • Test different options: Don’t be afraid to experiment with different headlines to see what works best. Try A/B testing different versions to see which one gets the most clicks.

At HawkSEM, we build online marketing strategies that will attract and convert your target customers. We do this using audience and competitive research to learn your market and the best way to position your brand. Then our experienced content writers develop content that generates results. 

Write introductions that grab the reader’s attention

You captured the reader’s attention with a compelling headline. Now, it’s time to follow through with an attention-grabbing introduction. The purpose of your intro is to connect with the reader (e.g., ambitions, worries, challenges) and lay out why they should continue reading the post. 

There are different formulas content writers use to write effective introductions. A popular one is the ‘Problem, Agitate, Solution’ formula. Here’s how it works:

  • Problem: Identify a problem or pain point that your reader is experiencing. Ex: You’re tired of feeling stressed and overwhelmed at work.
  • Agitate: Make the problem feel more urgent or pressing by highlighting its negative effects. Ex: Your workload seems never-ending, deadlines are looming, and you can’t seem to catch a break.
  • Solution: Introduce your solution to the problem and explain how it’ll help your reader. Ex: Our stress-management program teaches practical techniques for reducing stress and increasing productivity, so you can feel more in control of your workday.

Here’s an example from HubSpot:

Source: HubSpot

Other ways to catch the reader’s attention with your introduction include asking a question, stating a surprising stat, or using an anecdote.

“I’m a big fan of leading with a scenario or metaphor of some kind that gets to the heart of what the piece is going to be about right up front,” says Rojewski.

“Usually when we write a piece of content, we’re trying to answer a direct search query/some question that people are actively researching,” she adds. “There’s nothing more annoying than an article that was clearly written to hit a certain word count rather than answer a question.”

Ensure the rest of your content is just as engaging

After landing your introduction, make sure the rest of the post contains high-quality content. What does this mean?

Your content:

  • Is relevant to the reader and their needs
  • Provides value to the reader using facts, examples, and data to support claims
  • Shows not tells using eye-catching imagery
  • Gives in-depth detail to educate the reader so they walk away informed
  • Includes a mix of creative writing to tell intriguing, but relatable stories

Do this in every piece of content you create and you’ll have a winning strategy that generates traffic and new leads.

Structure your content for “skimmability”

Now that you’ve written your headline and introduction, it’s time to structure the rest of your content. This is important because it’ll determine whether a reader consumes the entire post (especially if it’s long-form content).

Here are some tips for structuring your content:

  • Break up the text: Break up long chunks of text with visuals like images, videos, and GIFs. These will make your content visually appealing and less boring.
  • Use subheadings: Use headings and subheadings to organize the different sections of your content. This makes it easier for readers to find what they’re looking for.
  • Include relevant examples: Give examples that illustrate your point. This will help readers better understand key concepts and make the content more engaging.
  • Make use of bullet and numbered lists: Lists are a great way to make your content easier to scan, as well as highlight key points. You can use ordered or unordered lists, depending on what works best for your post.
  • Add a conclusion: Your conclusion should summarize the main points of your post, as well as reiterate why it matters to your readers. This will drive home your message and ensure readers remember it. And it’s useful for those who like to skip to the end.
  • Use a CTA: Don’t forget to include a call to action in your conclusion to ensure readers take your desired next step (e.g., schedule a demo, subscribe to your newsletter, share the content on social media platforms, fill out a form).

You can also use other elements to break up your content and direct readers to helpful resources. Amazon does an excellent job of this with it’s “Did you know” and FAQ boxes:

Source: Amazon

Edit and proofread your content

Quality content comes from selecting the right topics, offering a ton of value, and conducting a thorough editing process to ensure it’s error-free.

Typos and formatting issues are distracting, which may cause readers to bounce prematurely. They also make your business look unprofessional.

The way around this: editing and proofreading your content before publishing . Yes, there’s a difference between the two.

  • Proofreading requires a keen eye to spot inconsistencies in spelling, grammar, and syntax. It ensures the content is clear and easy to read. 
  • Editing goes beyond typos and homes in on formatting, structure, and flow. It also involves fact-checking, ensuring links work, and eliminating fluff (unnecessary words, sentences, and sections). 

You can use tools like Grammarly, ProWritingAid , and Hemingway Editor to speed up both processes. Writer also makes it easier for your teams to follow brand guidelines by selecting what words to use and avoid, and other tedious writing rules. 

Optimize for SEO

Don’t hit publish just yet — not until you’ve optimized your content for search engines (aka search engine optimization).

You already made it engaging and polished for the human eye. Great! Now, you’ve got to ensure search engines can find and rank your content. 

Google and other search engines use algorithms to rate your posts and determine its relevance for specific search terms.

You can optimize your content by adding the right keywords in a way that flows naturally within the piece. Ideally, you’ll have a primary search term, which can be long-tail (e.g., how to create social media marketing strategy) or short-tail (e.g., social media posts).

Then, you’ll have secondary search terms relevant to the main keyword and topic that you sprinkle throughout. 

Your primary keywords should be mentioned:

  • in the title
  • within the first 100 words
  • in the meta description
  • in at least one subheading
  • elsewhere when or if it makes sense

Pro tip: While you want the keyword to be prominent, avoid overdoing it. This is called keyword stuffing, or it’ll hurt the readability and rank potential of your content. 

You can use tools like Google’s Keyword Planner , Semrush , Clearscope , and Surfer SEO to find keywords. The latter two also have content editors where you can see which keywords you’re missing so you can add them. Once your content reaches a high score or rating, it’s ready to go. 

The takeaway

Writing content for your business or personal brand is key to a healthy digital marketing strategy. But it’s not as easy as firing off a blog post and hitting “publish.”

A successful content writing plan requires consistency, which can be a struggle when you juggle multiple items on your plate. 

The good news: You don’t have to go it alone. You can work with an agency that provides content writing services such as content strategy, content calendar building, SEO content creation, and overall project management. 

At HawkSEM, we offer holistic digital marketing and writing services that encompasses it all: SEO writing, web content, keyword research, and even email marketing. Want to know more? Let’s talk.

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what is content writing business


what is content writing business

What is Content Writing: A Complete Beginner’s Guide 2022 Updated

  • Post author: Marketing Fundas
  • Post published: May 30, 2022
  • Post comments: 2 Comments

Today, content writing is an essential component of any successful business initiative.

62% of marketers are challenged to create content because of a lack of time. Furthermore, finding new talented people was 3X more difficult than working within a budget to hire them.

Now that businesses are moving to the digital medium, there is a surge in the demand for content writers.

Content writing nowadays includes both online and traditional methods. The most fascinating aspect is that the digital medium has emerged as the primary source of bulk content.

🏆  Companies use content writing to convert readers into customers, newsletter sign-ups, and new contacts. Quality content assists them in achieving this goal. 

In this article, we’ll go over what content writing is, its types, scope, what a content writer does, why businesses need content, how to become a professional content writer and much more.

Also, reach out to these top 7 Digital Marketing Agencies in Gurgaon who can help you get the best marketing services in an affordable range. 

👉  Without further ado, Let’s get started……….

Have a look at what this guide entails

What is Content?

what is content writing business

First and foremost, it’s pronounced con-tent, not cun-tent. Cun-tent is a word that also means satisfied and sounds very funny when written that way. So call it content. Let’s move on.

Any type of information that will educate, inform, entertain, motivate, inspire, convince, or persuade a specific group of people is referred to as content. 

👉 Also, if you are struggling with your site’s ranking then you must understand what is SEO in order to perform the SEO on-page and off-page activities correctly in order to boost your ranking on Google’s first page.

What Is Content Writing?

what is content writing business

The process of planning, writing, and editing web content, usually for digital marketing purposes, is known as content writing. It can include writing blog posts and articles, as well as scripts for videos and podcasts, as well as content tailored to specific platforms, such as Twitter tweetstorms or Reddit text posts.

In other words, content writing is all about resolving issues for a specific audience. You are actually adding value to this group of people by solving problems. And when you provide value to this group of people, you earn their trust, which is a crucial component of building a brand.

👉  Note : This is crucial to understand because aspiring writers either use content writing as a way to satisfy the search engine algorithms or get intimidated by the expectation that they must be creative.

Both approaches are incorrect, in my opinion, because simply stuffing keywords does not add value to your audience, and content writing is usually more about utility than creativity. 

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How businesses can benefit from content writing

  • Help your site rank fast on SERP
  • It boosts sales &  conversion rates
  • Engage the right audience on social networking websites
  • It represents the brand in the right way
  • It retains viewers for a long time
  • Get more subscribers to your email updates
  • Get Noticed Online with Local SEO Marketing 
  • You can recycle or repurpose content
  • It helps you reach new audiences
  • Provide Value Through Information, Emotion or Entertainment
  • Attract Traffic From Other Websites
  • Enhance Your Reputation
  • Help you boost traffic to your site
  • Increased User Engagement
  • Timely Messaging Retains Audience
  • Close Sales with a Persuasive Approach

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Content Writing Vs Other Writing

There are generally three basic categories of writing. These include:

  • Fiction writing — Fiction writing includes stories, screenplays, novels, poetry, short stories, and prose.
  • Non-fiction writing — Non-fiction writing includes essays, newspaper articles, opinion pieces, most business writing, biographies, press releases, and other factual pieces.
  • Content Writing — Content writing, which includes blogs, landing pages, social media posts, eCommerce descriptions, website content, reports, and other types of online copywriting, has the goal of conversion or getting the reader to do something.

The main distinction between content writing and other types of writing, such as creative writing, is that content usually drives a conversion.

👉   The term “digital marketing” encompasses a wide range of content types. Several factors are involved, including:

  • Writing content i.e blog posts, articles, social media posts
  • Understanding search engine optimization
  • Knowing how to write to a specific audience
  • Planning a content strategy
  • Applying SEO techniques to the writing & more

Scope of Content Writing in India

what is content writing business

Content writers are in charge of writing content for company blogs, websites, corporate communications, public relations publications, product reviews, and a variety of other uses. In India as well as abroad, the field of content writing has a lot of potential.

Content writers are hired as full-time writers and freelancers by MNCs, start-ups, institutions, and even individuals.

✅  The following are some of the career options available in India and abroad:

  • Content Creators/ Developers
  • Content Strategists
  • SEO Content Writers
  • Copywriters
  • Proofreaders
  • PR Industry
  • Brand Journalists
  • Social Media Specialists
  • Curriculum Designer
  • E-Commerce Content
  • Instructional Designers
  • Academic Writers or Researchers
  • Technical Writers
  • Subject Matter Experts
  • Video Content Creators
  • Media Industry
  • Medical Industry
  • IT Industry 

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what is content writing business

For many individuals, content writing is an extremely exciting job opportunity.

It has piqued the interest of people with backgrounds in literature, journalism, and mass communication. Content writing appeals to professionals in a variety of fields, including engineering, law, and business administration.

The first and most difficult challenge for any initiative is to master the courage to take that first step toward your goal. It is true that many of us write on a regular or irregular basis.

You write whether it’s in your diary or a journal of events. However, becoming a professional content writer is a completely different story.

In the industry, good content writers are always in demand. You can work as a freelance writer or a full-time content creator/blogger in addition to working for a company.

👉🏻  The following are some of the various types of content writing:

✅  Web content: 

Website content must be updated on a regular basis to remain fresh and relevant.

✅  Blog/articles content: 

Businesses that focus on long-form content can easily improve their site ranking.

🟡  Recommended:  Get to know what is blogging & how to start blogging from scratch if you want to earn money online with fewer efforts but with the right approach. 

✅  Ad copy content: 

Of course, who doesn’t want content that helps companies boost sales and conversions? It’s a requirement for any paid campaign.

✅  Marketing content (brochures, flyers, etc): 

These types of writing use catchy headlines and slugs to entice customers to buy a product. To capture the attention of consumers and persuade them, you must be a very creative writer.

✅  Public Relations writing: 

Most businesses now employ in-house writers to create newsletters, press releases, and bulletins.

✅  Technical writing: 

Technical writing mostly deals with literature like user manuals and do-it-yourself kits.

✅  Others: 

Some of the other fields of content writing include – health, lifestyle, travel, finance, hospitality, children’s writing, academic, copywriting, fashion and much more. 🟡  Recommended:  Also if you’re looking to create a website, blog, or online store, Bluehost can help you get started with a hosting plan tailored to your specific needs with 24/7 technical support.

Types of content writing

what is content writing business

Search engine optimization writing, or SEO writing, is a type of content writing that optimizes a website to increase traffic. This genre is not easy; you must stay on top of the keywords to ensure maximum searchability and improve a website’s visibility in search engine results.

Also, get to know the basic to the advanced practical concepts from what is lead generation to high-quality strategies to make your goal successful. 

👉  Techniques for Effective SEO Writing

  • Structure the content compatible with the website.
  • Keyword Selection is crucial for SEO.
  • Meta Description tag is the synopsis of the content in 150 to 160 characters. It  is essential  for users to locate the site
  • Insert multimedia and images, GIFs, and memes to make it interactive and engaging.

what is content writing business

Every industry has been influenced by digital marketing. As a result, there is a clear demand for writers who understand digital media and have experience in various industries.

Medical writing, travel writing, food blogs, instructional (curriculum) writing, academic writing, and other content writing services are frequently encountered by the writers. The payouts for such services are also large because they require expertise in a specific industry.

🏆 Bonus: Also, get to know the latest updates for the scope of digital marketing in 2022 so that you can build your digital career in the right direction.

what is content writing business

Copywriting is the process of writing copy for advertising or other forms of marketing. Persuasive writing is used to raise brand awareness and persuade people to take action on time. Billboards, brochures, advertisements, catalogues, and websites can all the use sales copy.

👉   A copywriter knocks out:

  • Product descriptions
  • Website copy
  • Advertising copy
  • Infographics
  • Sales collateral
  • Direct mail copy
  • Landing pages
  • Promo blurbs onsite
  • Traditional print media

👉  Techniques for Effective Copywriting

  • Determine your objective: Consider what your goal is. The things to keep in mind are: what you want to project, who your target audience is, and so on.
  • Identify the USP (unique selling proposition) of each product. The copy should interact with the USP.
  • Use colourful images and layouts to keep it simple but appealing.
  • Make use of divergent thinking to generate novel ideas.
  • Emphasize the brand’s trustworthiness.
  • Call to action: The copy should leave the reader with a positive impression and entice them to take action right away.

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what is content writing business

Web design alone does not make a website complete. It requires content in order to be described. About us, products/services, contact us, media coverage, and other web pages not only provide information about the products or company but also help to establish credibility with customers. Therefore, website content is crucial in brand development.

Also, get high-quality website designing services in Delhi at a very affordable cost, along with our best 24/7 customer support. Marketing Fundas will help you in providing your viewers with the top site experience and will ultimately boost your traffic and retention time.

what is content writing business

A blog is a regularly updated informational website that consists of informal writing. It’s a place where writers can share their opinions on a particular topic. The articles are in reverse chronological order.

When you want to educate your audience, raise brand awareness, highlight your company’s knowledge of current industry news, or establish a long-term track record of delivering helpful, valuable content, write a blog post.

There are plenty of options if you’re unsure of what kind of blog post to write.

👉   Here is a list of 21 different types of blog content.

  • How-to Blogs______
  • Quotes______
  • Stats______
  • Collaborations
  • Q&As______
  • Interviews______
  • Company News
  • Product News
  • News Release
  • Comparisons
  • Listicles______
  • Step-by-Step Guides
  • Why_________
  • New Strategy
  • Research______
  • Best Practices
  • Repurposing

👉  Techniques for Effective Blog Writing

  • First impressions are the best impressions, and the title of the blog is the first thing anyone notices, making it appealing.
  • Avoid repetition, keep paragraphs short, and make use of bullet points.
  • Include SEO keywords.
  • Make use of hyperlinks to aid comprehension.
  • Videos and other blogs should be included.

✅  Try This : Consider a keyword that is important to your company and enter it into a tool like BuzzSumo. What is the most widely distributed content? This will give you some insight into the types of blog content that your readers enjoy.

🟡  Recommended:  Get to know the deep concepts of what is off-page SEO so that you can heighten the growth of your SEO activities on a daily basis.

what is content writing business

Professional communication with internal and external audiences is referred to as business writing. It entails written communication via professional publications such as whitepapers, memorandums, research and proposals, report writing, and emails, among other things.

what is content writing business

A brand’s social media writer is arguably its loudest voice. Every day, a social media writer introduces new content into the social networking sites’ quagmire in the hopes of sparking debate and interaction. 

When it comes to social media content, it’s not all about zippy copy and clever hashtags. It’s also fast-paced and technical.

To ensure content success, social media writers must remain on top of social networks’ ever-changing capabilities and algorithms.

They speak each platform’s language effectively in order to engage followers with an appropriate message and interactive components such as polls and queries.

👉   A social media writer can help with:

  • Platform-specific content
  • Social media posts
  • Interactive content
  • PR outreach

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what is content writing business

An article is a piece of writing published in newspapers, magazines, or online platforms that provides knowledge or a viewpoint on a specific topic. Provide as many facts and figures as possible to benefit the readers.

what is content writing business

  • Use simple language; a competent writer avoids sophisticated jargon in favour of simplifying complex topics through his or her writing.
  • Avoid redundant words; make them concise.
  • Maintain a consistent flow by connecting the introduction, header, subheading, and conclusion.
  • To retain credibility, use reliable sources of information.
  • Always form your own hypothesis and attempt to provoke a reaction from the reader.
  • Plagiarism is against writing ethics and should never be done.

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9-  Email writing

The purpose of an email writer’s text is to drive action. They are well-versed in lead generation strategies and how content may help in such efforts. Psychology plays a significant role in their creative process.

They create headlines and call to action phrases by considering buyer stages and sales initiatives as they write and place each word. A good email writer is committed to A/B testing their copy. As an email writer, you will constantly analyse and improve your writing to achieve the best possible conversion rates.

👉  An email writer creates:

  • Newsletters
  • Sales nurture
  • Customer nurture
  • Drip campaigns
  • Transactional emails

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what is content writing business

A scriptwriter is an important part of any multimedia project. They bring storytelling expertise to the table while remaining committed to the messaging strategy.

Scriptwriters envision how words on a page will be transformed into richer formats such as videos, films, plays, television series, and podcasts. This is currently one of the most popular content writing services.

They combine fast-moving graphics with simple and direct one-liners about features and benefits in explainer videos.

You’ll know you’ve found the right scriptwriter when they immediately grasp the big picture of your content vision.

👉  A scriptwriter is a creative resource for:

  • Video scripts
  • Explainer video scripts
  • Podcast scripts
  • Radio/audio advertising
  • Motion graphics scripts

🏆  Tip:  If you are new to Facebook ads and facing problems in getting the right results then refer to this complete guide to Facebook ad mistakes 2022. It will help you understand what small mistakes you need to avoid.

what is content writing business

A resume is a brief summary of your work experience, skills, and education. It plays a vital role in the job market as companies review a candidate’s resume. It is like a pass for the interview so make sure that it is structured for the job you apply for. There are 3 types of resumes; Chronological, Functional, and Combination.

👉  Techniques for Effective Resume Writing

  • Choose a resume format: chronological, functional, or a combination of the two.
  • Write it in the style of the industry in which you intend to work.
  • Keep it short: no more than one page is recommended. Emphasize the keywords, skills, and accomplishments.
  • Include a brief bio, education and skills, and, most importantly, why they should hire you.
  • Do not include hobbies; only include things that are relevant to the job.

what is content writing business

White papers are useful for companies that want to demonstrate their industry expertise. White papers, like e-books, can be made available as a free digital download or published online as PDFs for better search engine optimization.

Use white papers to establish yourself as a subject matter expert (SME) or to provide a specific perspective that is best communicated in a long format.

Unlike blog posts or guest posts, white papers should be informative and supported by actual information and statistics.

👉   Consider this: Create a white paper based on one of your most popular blog posts. Then, as a content upgrade on those blog posts, offer the white paper.

Also, use Snapchat for business if you want to expand your social media marketing strategies to boost brand awareness and visibility.

what is content writing business

A Ghost Writer is hired by famous personalities like business tycoons, politicians, and celebrities to publish the work in their ( the person who hires) own name. The ghostwriter does not get any credit for the work published. Usually, they are hired by people who lack time but need quality work.

👉   A ghostwriter is perfect for:

  • White papers
  • Thought leadership
  • Off-page content

👉  Techniques for Effective Ghost Writing

  • Ghost Writer Agreement: Famous people, such as business tycoons, politicians, and celebrities, hire a ghostwriter to publish their work under their (the person who hires) own name.
  • The ghostwriter receives no credit for the work that is published. They are usually hired by people who are short on time but require high-quality work.
  • The writer should always consider the hirer’s point of view. Make sure to research the hirer’s background.
  • You should know the profession of the person to whom you are writing. Use terminology whenever possible.

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what is content writing business

According to 89% of marketers, case studies and testimonials are the most effective content types for influencing purchases, Case studies, like customer stories, demonstrate that your solutions work.

✅  Case studies are especially useful for improving conversion rates. Include case studies in your content marketing strategy that can help persuade customers to try your product/service while also aiding in long-term search engine optimization.

Use case studies to demonstrate value, highlight points of differentiation from competitors, or showcase your company’s sales history in your industry. A testimonial on your website’s front page is a teaser; a case study delivers the real results hidden behind a testimonial teaser.

👉   Try This: Make sure to demonstrate a customer’s problem and how your solution solves it.

what is content writing business

A press release is a written or recorded message from a public relations (PR) officer to members of the news media.

It answers questions like who, what, and whom, when, where, and how. Making a newsworthy announcement is the goal of a press release.

👉  Golden rules of writing press releases

  • Establish the objective
  • Disclose the Who, What, Where and Why Answers
  • Identify Audience
  • Keep it brief
  • Use attention-grabbing headlines
  • Include a release date
  • Convey the key facts in your first paragraph
  • Expand the story – but keep it lean
  • Include a boilerplate
  • Add a profile or backgrounder and contacts
  • Attach an accompanying image
  • Identify a newsworthy angle
  • Add a call to action
  • Express What Value the News Holds
  • Provide an Impressive Quote in the Press Release
  • Offer Enough Background Information Behind the News

Also, get to know what is influencer marketing completely if you want to boost your branding effectively or want to become a top famous influencer.

what is content writing business

Creative writing is the art of creating something new through words, it is solely based on imagination. The writer uses different tools of narratives, characters, settings, and literary devices to add to the beauty of the creation. The different types of creative writing are; short stories, novels, scriptwriting, and poems.

👉  Techniques for Effective Creative Writing

  • There are no set rules for creative writing, but that doesn’t mean you shouldn’t try. The story should be plotted out and the flow must be maintained.
  • Use flowery language, but don’t make it too complicated.
  • Make your work stand out, like R. K. Narayan’s use of the fictional town of Malgudi as the focal point of all his novels.
  • It is ornamented with figures of speech such as metaphor, simile, and transferred epithet.
  • Follow the Goldilocks approach: give the readers just enough description, not too much, not too little.

what is content writing business

All of these contribute to addressing the specific concerns of bottom-of-funnel leads. They will also include keyword phrases with low competition, which is beneficial to SEO.

On-site guides and demos demonstrate what you do, how you do it, and how your products can be used. Create a set of product guides that are free of jargon and salesmanship and post them on your website.

👉   Try This : Upload a product demonstration video to YouTube with a link to your website.

Also, if you want to build an effective email approach then this complete guide to what is email marketing will help you to heighten your email open and click rates. 

what is content writing business

Technical writing describes the features and functions of a device in simple language so that customers can understand it.

It could be a user manual, a journal article, or any other document that instructs the consumer on how to use technology.

👉   A technical writer creates the following:

  • Instructions
  • UX (User Experience) Messaging

👉  Techniques for Effective Technical Writing

  • Combine technical jargon with simple definitions.
  • With pictures, step-by-step instructions should be provided.
  • FAQs are required.
  • Include all the necessary information, such as the company’s phone number, updated address, and email address.
  • To improve readability, use non-technical language.

Also, get to know the LinkedIn marketing strategies to spread your relevant content to brands and professions to boost your brand community value and loyal audience base. 

what is content writing business

E-books are effective lead generation tools for businesses looking to expand their email marketing subscriber list or increase engagement opportunities for their sales teams.

E-books can be made available as a free download, as gated content for premium subscribers, or on marketplaces.

👉  Consider this: Make an ebook about a topic that your potential customers care about. Allow people to download the ebook in exchange for their name and email address. Target these people with marketing that promotes your products or services.

🔶 Recommended: Know what is Facebook ads to boost your brand easily through paid campaigns and reach out to your target audience where they actually spend their valuable time. And optimize your campaign in the best affordable way.

What are the qualifications necessary for becoming an expert content writer?

While no formal qualifications are required to work as a content writer, understanding how content works would be beneficial.

Content writing is both an art and a science. Content writing is frequently confused with creative writing. As previously stated, content writing is more concerned with utility than creativity.

✅  If you understand the science behind it, you can then wrap it in art (creativity). Understanding how to market the content is also very important when it comes to content writing.

With a fundamental understanding of SEO and social media networks, you can create content that not only works but also spreads.

🏆 Bonus:  For best digital marketing results, get to know what is content marketing deeply & the proven content marketing strategy which can assist you in the right direction without any confusion and will help you to spread your rich content effectively.

Content Writing Tips for Beginners

A formal degree is not mandatory to start a professional career in content writing. Your writing and research abilities can help you get started in this field. But doing a particular course in this field would be much better to get quick success.

Here are some proven tips to become an expert content writer.

1. Make the Habit of Reading Daily

If you’re wondering how to become a content writer, the first thing you should do is make a habit of reading books, blogs, magazines, and articles. It is commonly stated that it takes a hundred pages to write one page of quality content.

Reading is important because it helps you familiarise yourself with different writing styles, improves your vocabulary, provides peace of mind, and helps you develop your own writing style.

#️⃣👉 Also, know how to use Hashtags effectively if you want to boost your social media engagement. 

2. Work on Your Writing & Research Skills

Reading will undoubtedly help you improve your writing ability, but until you apply what you’ve learned, it will be difficult to get started. It is recommended that you write every day. To begin, read a blog or a passage from a book and try to rewrite it.

You can, later on, look for ways to make it more interesting and informative. Although practice will help you develop your own writing style, you can also experiment with different writing styles.

As a result, in order to be a successful content writer, you must be able to conduct research. The information should be comprehensive and comprehensively cover the details.

Furthermore, you must improve your research skills, which will improve as you work across different topics and put yourself to the test in terms of how good you are at researching things on the internet.

3. Take Up Different Assignments

You don’t have to work a full-time job to be a content writer. You can work as a freelancer and take on projects across various genres, from entertainment and education to technology and travel.

Taking on these varied projects will require you to constantly improve your writing and research skills, as well as build a strong resume for yourself.

✅  And if you are looking for the most reliable and high-quality PPC services in Delhi then you are in the right place. Reach out to Marketing Fundas who can provide you with top-notch Google ads services.

4. Create a Strong Portfolio

Another important tip for aspiring content writers is to work on improving their resumes or portfolios on a regular basis. 

Always keep an eye on where your content is being published, save blog or website links, maintain good professional contacts with previous employers, and establish a strong social media presence.

You can also create your own blog using free blog platforms such as WordPress or Medium, where you can write about topics that interest you and thus have a good portfolio link to include in your resume.

👉   We’ve got the perfect resource for you if you want to learn more about what is a digital marketing and how it works. Marketing Fundas offers advanced digital marketing courses to help you grasp the fundamental concepts and develop winning strategies.

5. Learn SEO and Digital Marketing

Content writing is a popular domain to explore in the digital era, but if you want to advance professionally in this field, you should learn more skills associated with it, particularly content marketing.

Many content writers pursue careers in social media, academic publishing, digital marketing, and other fields because it is better to master some other skills and conquer your chosen industry once you have extensive writing experience.

So, you can take online digital marketing courses as well as SEO courses to learn these skills on your own, as these two will not only help you broaden your career sphere but will also complement your content writing skills! 

✅   Also, reach out to these top 7 Digital Marketing Agencies in Noida who can help you get the best marketing services in an affordable range. 

Remember that content is only one component of the overall process of online promotion of a business brand’s product or service. It is a combination of all these factors that contribute to a brand’s success in the digital domain.

Becoming a content writer, like most things in life, will take time. You must go through the learning curve in order to improve.

The more you read, the better you will become. The more you learn, the more you will understand. The more you write, the better your flow will be.

Content is essential for any marketing campaign. A content writer must understand how the other elements of the online domain interact to produce a winning content write-up that yields results.

👉  Also, get to know the top 35 digital marketing tools which every marketer must use to make their online marketing efforts successful and effective.

The points listed above must be considered before beginning to write content. Once you’ve gotten the hang of it, you’ll need to grow and evolve into a skilled content writer who can write in a variety of formats.

The best time to start content writing was yesterday, and the second-best time to start it is today.

💬✍ Please leave your valuable comments below or you can also ask any queries here. We’d love to read them and assist you in solving your problems.

Happy Writing! 😃✌📑

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How to Start a Content Writing Business in 4 Simple Steps

Starting a content writing business is a great way to achieve financial freedom with very little investment. But that also means that it’s an increasingly competitive industry–one that’s hard to establish a new business in. 

That’s why understanding how to set up your business the right way, attract high-paying clients, and compete with established agencies is essential to finding success. Once you start your business, you’ll be able to choose your own income, decide your working hours, and cherry-pick your clients–all from the comfort of your own home.

4 Steps to Start a Content Writing Business

This guide will cover the steps you need to take to start a content writing business that’s profitable, how to find clients, and how to compete with other agencies. 

  • Make a plan
  • Organize the logistics
  • Find clients

The Difficult Parts of Starting a Content Writing Business 

One of the hardest parts of any business is marketing, and a content writing business is no exception.  

Content writing is a competitive industry, so finding a unique selling proposition (USP) can be difficult. You’ll have to find a way to stand out from established businesses and convince clients to choose you over cheaper writers. 

Another aspect of starting a content writing business that many people struggle with is managing client relationships.

If you’ve never owned a business before, navigating client requests and demands can be difficult. Good writing can be subjective, and you might find clients who don’t know what they want or clients who undervalue you.

You’ll need to learn to think like a business owner, negotiate, and justify your services. You’ll also need to learn how to deal with rejection and criticism, and you may even have to fire clients or employees. 

Step 1: Make a Plan 

Before you even think about launching your business, there are a few things you’ll need to plan out. This includes creating a business plan, deciding on a niche, and choosing your business model. 

Starting any business can be overwhelming, and this is especially true for content writing.

Content writing requires exceptional time management and organization skills, so you need to be crystal clear on all the details while still having time to get organized. 

Your ability to market your business also relies on your having a clear plan from the start. You need to know what niche you’ll write in, who your business helps, be able to articulate your value, how much you can afford to spend, and how you’ll run your business day to day.

We have a detailed guide if you want some guidance on what to include in your business plan . 

Choose a niche

People want to hire experts, and they’re willing to pay more for them. Niching down makes it easier for you to market yourself, find target clients, and charge higher rates.

When choosing a niche, you want to consider three things:

  • What do you have experience in (academically or professionally)?
  • What are you passionate about? 
  • Is it profitable?

Create a list for each of the above categories, and if you find a correlation for all three, that’s a great niche to focus on. 

To know whether or not something is profitable, research blogs in that niche. If lots of results come up, that means there’s a lot of interest in content writing in that industry, and it will be easier for you to find clients.

Another thing to do when looking at profitability is to look through various job boards for writers in that niche or industry. Are there a lot of postings? What rates are they offering?

If you’re going to hire writers, then prioritize profitability. If you are writing the content yourself, prioritize something you’re passionate about. 

Content writing is time-consuming and requires patience and long-term concentration, so if you’re writing about something you hate, you won’t be able to stick with the business long enough to make a good profit. 

Decide on a Type of Writing

Once you have an idea of which topics and industries you’ll write on, you can niche down into a TYPE of writing.

You might decide that your business will focus on writing blog posts, whitepapers, website copy, or email marketing copy. There are many different types of writing, and the one you choose will dictate how much you charge.

Whitepaper writing, for instance, is VERY profitable, with many writers earning $7000 per paper. But not all writers want to do that type of in-depth and specific writing.

Here are a few of the most profitable types of writing that you might want to niche into: 

  • Blog and Article Writing
  • Video Script Writing 
  • Whitepapers 
  • Technical Writing 

If you want to hire writers and expand your business quickly, you can cover all these writing styles in one industry and market yourself as the overall expert in your niche. Just be sure to hire writers who specialize in those types of writing because you want to build a reputation for creating high-quality work.

You must also pay those high-quality writers fair rates.

Set Your Budget and Goals 

Even though starting a content writing business requires very little upfront investment, you should still put together a budget and set financial goals. 

How much you’re willing (or able) to invest will dictate whether or not you hire writers and how many, for instance. Or whether you’re able to join a paid job board.

You’ll also need to set goals on how much you need, and want, to be making a month. This will determine how you run your business and which type of clients you’ll pursue. 

You’ll find when you start working with clients that not everyone pays in the same way. Some clients will offer to pay on a per-project basis, some pay hourly, and some on a monthly retainer.

Some clients pay on a net-30 basis (30 days from receipt of invoice), and others might be paying upfront or upon completion. Your contract with each client will decide when and how you get paid. 

Having clear goals in mind will help you decide what you need to quote in these situations to meet your income goals. 

Choose Your Business Name 

You’ll need to choose a business name so that you can set up your website and market yourself. 

You don’t need to choose a complicated name. You’ll want to choose one that is available as a domain and across different social media platforms for consistency. If you’re starting a business as a solopreneur, you may just want to choose your own name, such as Firstname Lastname Writes. If you are hiring writers and functioning like an agency, consider including a keyword related to your niche in your business name, like CopyHackers or BlogPoint. You can use Bluehost’s domain checking tool to see if your name is available and then cross-check it on social media accounts like Twitter and Facebook to see if it’s a good fit.

Bluehost domain checking tool example.

Decide On Your Business Model

Once you’ve decided on a niche and your budget, you’ll need to get clear on how you’ll run your content writing business. 

You might want to run your business as a solopreneur, where you do everything yourself, or you might want to work more like an agency and outsource the writing to other writers and focus on marketing your business instead.

Whether you want to work solo or hire writers will be based on whether you’re tight on time or tight on budget.

Hiring writers will save you time and allow you to expand your business faster and take on more clients. Doing the writing yourself will save you the cost of hiring writers (which can often cost more than $1000 per month per writer) but take more of your time.

It is important to note that being a solopreneur does not preclude you from later hiring writers and functioning more like an agency. If you’re tight on money right now and have the skills, start by writing the clients’ projects yourself, and as you make money, you can bring on outsourced writers.

This step also includes setting your prices. Research the market to see what other writers in your niche or industry charge. You don’t want to under or over-price yourself, as you may get taken advantage of or price yourself out of the market. 

When setting your rates, start by deciding what you need to be making per year and per month to hit your annual goal. Then you can break it down further to set an hourly rate.

Remember, you won’t be able to charge for every hour you work, as some of your work will not be for clients, such as marketing, bookkeeping, and other administrative tasks. You might choose to charge per hour, per project, or monthly. It is up to you and your client.

Step 2: Get Set Up 

The next thing you’ll need to do is set up the technical aspects of your business. 

This includes creating a website, a portfolio of work, and your social media platforms.

One of the biggest perks of starting a content writing business is that you can do it all virtually. There’s no need to invest in offices or equipment. 

But this does mean that your online presence is essential to success–it’s the only way clients will find you, and it’s the only chance you have to make an impression.

Here are some things you’ll need to set up before you launch your content writing business. 

Your Website

You need to have a professional website with your own domain if you want clients to take you seriously. 

Luckily, there are so many options for web hosting and site builders that it’s really easy and affordable to get set up. 

Bluehost is the most popular web hosting company, and you can be up and running within a day. It comes with WordPress included, a free domain, and plenty of website templates to choose from. It also offers a site builder if you want to be more hands-on and 24/7 support if anything goes wrong. Alongside hosting, Bluehost has also started offering marketing services, like helping you optimize your website for SEO. 

Bluehost is also known for being affordable, with plans starting at just $2.95 per month. 

Bluehost web hosting provider pricing plans.

Your Portfolio

Before you can start approaching clients, you’ll need some writing samples to show them. 

How you go about doing this will depend on whether you’re working as a solopreneur or hiring writers.

If you’re outsourcing, you can ask your writers to give you samples of their work or write test pieces, which you can then show clients.

If you are writing the content yourself, you’ll need three to five writing samples in your niche that you can show to clients to prove you know what you’re doing. 

This is where many new content writing businesses struggle–trying to create examples before they’ve actually worked with any clients.

This is when hiring writers can be a good option–they’ll already have portfolios of work, so potential clients know your team is experienced. The other option is simply to look at your niche and write a few samples yourself.

For example, if you choose to focus on blog writing in the healthcare industry, write three content pieces on three different healthcare topics. Samples don’t need to be longer than 500-750 words. 

If you want live links for your portfolio, consider adding a blog to your site, or guest posting for businesses in your target industry. 

Your Social Media 

The next thing you’ll need to do is set up your social media accounts so that potential clients can find you.

For most content writing businesses, the best platforms for finding clients are Twitter, Facebook, and LinkedIn. You can also use LinkedIn to find writers for your business. If possible, keep your social media handles consistent across all platforms.

When you set up your social media pages, keep them consistent. You can create a free logo on Canva for your profile picture and banner, and you should use keywords related to your niche in your bio.

ContentWriters search on Twitter example.

Step 3: Organize the Logistics 

Once you have a business plan and you’ve set up your website, you can get started on the logistical side of your business, including registering it, hiring writers, and setting up a tax account. Even if you’re running your business as a solopreneur, it’s worth registering the company to look professional. It will also help you come tax time and taking payment from clients, as some platforms like PayPal require you to keep personal and business accounts separate. Here are some of the logistical aspects of your business you should organize pre-launch. 

Register Your Business 

If you want to hire writers and pay taxes as a business, you’ll need to register your business with your state and get a business number and EIN. 

As your business is virtual and doesn’t use equipment, it’s unlikely you’ll need a license, but every state is different. Make sure to check your local requirements carefully, and if in doubt, contact a local attorney to find out what you have to do to keep your business legal. You can also choose to become an LLC, which provides personal asset protection.

Once you’ve registered your business, you can apply to have a business tax account. It’s always a good idea to keep your personal expenses separate from your business expenses, even as a sole proprietor. 

Draw Up Contracts 

You’ll need two types of contracts: one for your writers (if hiring) and one for your clients. 

For writers you’re hiring, your contracts should include the payment terms, the scope of work, whether there’s an NDA, and whether they’ll be credited. The contact for your clients will be similar, but make sure you include a clause that protects you against liabilities and theft. 

It’s worth working with an attorney or online legal service for this because contracts aren’t something you want to get wrong. For a list of the best online legal services, check out our guide . 

Some clients may have their own contracts and NDA’s for you to sign when you work with them. It should go without saying, but NEVER sign anything without reading it in detail first. 

Create an Onboarding Document 

Having an onboarding document makes sure your client’s first impression is a good one. 

It can also help give you structure during your discovery calls with clients and provide your team with consistent outlines. 

What you need to include in your onboarding document will vary based on your business model and niche, but some things you may want to have are: 

  • A brief step-by-step outline for how you’ll approach the project 
  • A timeline of how long it will take and deadlines/milestones moving forward 
  • The contract
  • Payment terms and invoicing schedule 
  • Details about their first point of contact 
  • Any restrictions or rules (e.g., whether or not your answer emails on weekends)

Step 4: Find Clients

Now that you’ve set up your site and registered your business, you can get down to finding your first client.

Because content writing is such a competitive industry, it can be challenging to feel confident enough to approach clients when you first start. It can also be difficult for clients to trust you while your business is new. 

Once you get clients, you’ll start to get referrals and new projects through word of mouth. Until then, you should try looking for clients in as many places as possible. Here are some of the best places to look for clients for your content writing business.  

Networking is a great way to find clients. You’ll make connections that enable you to send warm pitches to editors, business owners, and other writers, which have higher success rates than cold pitching.

You’ll also meet other writers in your industry and stay up to date with trends and startups. You can network in person, or you can join online networking groups to build connections.

Two places that are especially good for this are LinkedIn and Facebook groups.

LinkedIn content writing search results example.

Social media isn’t just a goldmine for marketing–it’s also the perfect place to find clients.

Aside from networking, you can also reach out to clients through direct messages, create posts that add value and show your expertise, and even pay for ads for your business. 

Social media also gives you another way to start connecting with clients before pitching them, which will help you build trust with them and improve your chances of success. 

Cold Emailing

Cold emailing is another great way to find clients, no matter how much you might hate it.

Although not as successful as warm leads or networking, some businesses reach up to 20% success rates with cold emails. If you are sending cold emails, make sure that your strategy and pitch are well-researched and well-planned. 

While you’re first starting, job boards can be a way to find clients that need content writing. 

Job boards tend to be split into two types; paid and free ones.

The paid job boards have better leads and higher quality clients, but you’ll also have a lot of competition from established content writing businesses.

The free ones will have less competition, but you’ll also have to look through a lot of VERY low-paid work to find decent clients. 

When searching job boards, try keywords like “freelance,” “remote,” and “anywhere.”

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What Is Content Writing? 15 Tips To Write Engaging Content

What is content writing

The term “content” is not restricted to any particular medium or genre; it can refer to anything from blogs to videos to website content to social media content.

According to   Demand Metric , “ Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.”

This indicates that the need for effective content writing is greater than ever. But what is content writing , and how to create effective and engaging content ?

What is Content Writing?

Professional marketing writing specifically designed for an internet audience is known as content writing. Marketers and business owners publish online content for a variety of purposes.

They might try to attract more visitors to their website or let their clients know about a new good or service.

Business people frequently employ content writers to provide high-quality messages for social postings, blogs , articles, and sales copy. To write effective copy that appeals to the target audience, the content writers must identify the audience.

Effective content writing techniques have the ability to turn readers into prospects, and those prospects into paying clients. Therefore, it’s undoubtedly crucial for your company’s bottom line that you have the capacity to regularly provide informative, interesting content.

What is freelance writing?

Freelance writing is a form of self-employment where a writer is not committed to a long-term employer but instead works on a project-by-project basis.

Freelance writers can work in a variety of fields, including journalism, content creation, copywriting, and technical writing. They may write articles, blog posts, web content, product descriptions, marketing materials, and other types of written content.

Freelance writers are responsible for finding their own clients, negotiating pay and deadlines, and completing projects on time.

They can work from anywhere and have the flexibility to set their own schedules, but also have to handle the uncertainty of finding new clients, and handle their own taxes.

What is content writing trends

The infographic shown above depicts the results of a survey featuring 1,600+ B2B and B2C marketers on the future of content marketing.

Importance of Quality Content Writing

1. builds brand awareness.

For people to like your products/services takes time and recognition. Pushing your business ideas requires time and effort. Get the public on your side and let them learn more and more about your products/services.

You may get a lot of assistance in the process by creating engaging content and then posting it on numerous platforms for your target market. Use your website, blog, newsletters, and social platform accounts to produce well-written, interesting, and valuable content related to your brand.

Your potential customers will see the content, which will give them a sense of your brand’s presence. You may quickly increase brand awareness by being consistent with your content writing and content publication.

2. Assistance in Search Engine Optimization

Without content, Search Engine Optimization of your marketing will be hampered. Consistently creating well-written content with smart (and popular) keywords is crucial to SEO and raising a brand’s Google rankings.

When the written content is included with a video, its ranking rises.

Using keywords in any written piece, including YouTube descriptions, will help SEO. Informative writing strengthens the overall SEO and promotes a brand across a variety of media, including banners, infographics, and emailers.

3. Content Writing is a Business Building Tool

The audience is positively impacted when you discuss your sector on a regular basis by sharing news, content marketing trends , and ideas.

This is one of the most important content writing tips I can present. You can convey your company ideas in a variety of formats and on a variety of platforms by generating content, which enables you to be active in your industry.

Regular content posting lets visitors know what your company does. It explains to them what you do and how you may assist them. People get more interested in your company as a result.

4. Attaining Links From Other Websites

Posting good and informative content on your website that is relevant to your product and industry never goes in vain.

Not only does it drive traffic of good readers and like-minded individuals to your website but over time, people will also start to mention and link this content when discussing your products or services. This can also bring fortune to your SERP rankings .

5. Good Content is Always Appreciated and Shared

People are always willing to share quality stuff. Simply make sure that the appropriate audiences are receiving your content.

This can be accomplished by utilizing high search volume keywords, creating an attention-grabbing headline, and crafting opening paragraphs that encourage the reader to read the rest of your article or blog.

A compelling blog post on social media will almost always be shared, making it stand out from the crowd of content. Accelerate Your Career or Business Growth! Learn & Leverage Digital Marketing Join Free Live Orientation Session Join Free Live Orientation Session

15 Key Tips To Create Engaging Content

1. research and planning.

To ensure that you are giving the audience factual, up-to-date, and validated information, research is crucial. By doing this, you can boost people’s faith in your company.

How can consumers believe that your goods and services would be practical if you give false information or fabricate facts in your content?

Planning and research work together to get your content ready for writing, editing, and publication.

You run the risk of missing opportunities to target the appropriate keywords , search intent, or audience interests without a plan. Your content creation is a time and money waste if it is not planned properly.

2. Setting Objectives and Goals

It’s critical to have a clear understanding of the objectives of a strategy from the outset. Do you wish to obtain additional high-quality leads ? Can this content re-engage past customers or clients? Having goals can help you figure out:

  • Type of Content
  • Style of Content
  • Tone of Content
  • Audience Understanding
  • Effects on Overall Marketing Plan

3. Building Customer Persona

A fictional persona known as a client, customer, or buyer serves as a representation of your content’s desired target audience.

You mold them using current or former client profiles, market and competition research, qualitative and quantitative data from prior campaigns, and so on.

Your research and content writing can be guided by using these resources. They aid in the refinement of the content kinds that are most effective for various audience segments and those that are most likely to generate conversions and brand loyalty.

4. Keyword Research

Over time, the idea of a keyword has evolved. Although some people are misinformed and believe they should concentrate on single words rather than whole sentences, SEO doesn’t refer to a single word.

You may reasonably assume that when you talk about keywords for SEO and content writing, you mean even whole sentences.

But why keyword research is important…

It reveals the language that people use when looking for your service or product, as well as when they are conversing with one another on various online forums and social platforms about it.

It’s crucial to structure your content writing around keywords, regardless of the type of content you produce.

These keywords serve as a theme for each piece of content and inform search engines what your material is about. Since selecting keywords is not an exact science, it might be challenging.

Search engine changes and SEO best practices are constantly changing. However, SEO tools can assist you in focusing on phrases with high search volume but low content volume, meaning that few results are returned when users search for that content.

5. Search Intent of Users

The purpose behind a search query is called search intent. For instance, someone looking for content marketing classes will have a different goal in mind than someone looking for a content marketing agency.

These queries are related to email marketing, but their purposes are very different.

Content marketing is something that the individual looking for courses in it wants to learn. In contrast, the individual looking for a content marketing agency wants to purchase marketing services.

People won’t think your content is relevant if it tries to target a specific term but doesn’t deliver information that matches the reader’s search intent.

Google’s fundamental objective is to get relevant material in front of users. For this, the most significant “ranking factor” is search intent. By recognizing search intent, you may satisfy users’ needs and get high Google rankings.

Learn what consumers search for online and why they do so in order to produce the most informative, compelling, and conversion-worthy content. There are four main categories of search intent, including the following:

  • Commercial : Before making a purchase, the searcher is weighing his or her options.
  • Informational : The searcher is attempting to learn more about a subject.
  • Navigational : The internet user is trying to find a specific spot.
  • Transactional : The searcher is prepared to buy and is aware of what or where they wish to make their purchase.

6. Prepare a Content Strategy

Having a content strategy can help you establish priorities and clarify your marketing goals.

It enables you to organize your work and make sure that every marketing initiative is guided by goals. You can make sure that every effort made by your team yields noticeable benefits by having a written content plan.

Your strategy aids in planning the progression of a piece from ideation through campaign evaluation.

Planning how to produce, manage, share, and monitor each item as it progresses through the creation process is made possible with this tool. When you’re managing several content campaigns at once, content strategies are very beneficial.

They can assist you in coordinating teams and resources for efficient creation and delivery.

Some of the areas to be included are:

  • Content formats
  • Publishing channels
  • Content management personnel
  • Content development plan
  • Performance tracking

7. Engaging Introduction and Visuals

Along with the title and meta description, the introduction is one of the three components that are absolutely essential to each piece of content.

The opening, whether it be one phrase or a full paragraph, aids readers in determining whether they want to read the rest of a post or perhaps continue to interact with your business.

Get right to the point in your introduction to make it effective. Avoid using flowery or filler sentences that don’t relate to the search goal of the audience. For business-to-business (B2B) enterprises, in particular, your audience is busy.

Give them what they require right away.

Content writing is more than just using words. Videos, charts, infographics, and images are examples of media and visuals that can enhance the written material.

By dividing up lengthy passages of text, they can also aid in making writing easier to read and skim. In order to support instances in the text or to demonstrate ideas, the content writer will frequently choose images and other media for a content piece.

As more people share visual content, it increases your exposure. When you develop content that is relatable it is a fantastic way to ensure that it is shareable because you never know what will resonate with people.

Check out design tools like Canva and Pablo if you want to utilize photos in your advertisements because they might make the process simpler.

8. Assist Your Content With Facts and Stats

Your content’s credibility with readers will be boosted if you back up the points you make in it with data from reliable web sources.

Even better would be “do follow” links for the sources you have cited in your text. These are the types of links that provide you the opportunity to share in the popularity and authority that these high-authority sites enjoy.

Utilizing Moz’s SEO Toolbar Chrome Extension is one method of deciding which websites to use for your supporting data. As you search on Google, this free toolbar displays the Domain Authority (DA) and Page Authority (PA) of each link.

The credibility of a link increases with its DA and PA.

9. SEO Optimize Your Content

Even if your article is flawless, if it is not SEO-optimized, nobody will ever read it.

It’s crucial that you learn about SEO when it comes to writing as a content writer.

Knowing how to write SEO-friendly material can help you make sure it ranks on all the platforms you use for publishing, including YouTube, Google, and social platforms like Instagram.

Additionally, you may utilize SEO to make sure that when you write about a particular topic, you cover the relevant subtopics and write about the most well-liked topics associated with your goods or services.

For instance, “search engine optimization tips” is a keyword phrase I discovered when conducting keyword research on the topic of “search engine optimization” as a whole.

Had I not done the research and known Digital Vidya readers are looking for that information, I might not have thought to cover it in the article for SEO.

Learning important SEO strategies can ultimately make you a better content writer who is more aware of the problems that your readers have and ensure that the material you produce more fully addresses those problems.

10. Edit and Preview

Take a break after finishing the first draft of a blog article, then come back to it later in the day. You’ll be able to edit for minor grammatical faults or correct structural problems with a new viewpoint.

It’s understandable that we will all continue to make mistakes in our writing; just make sure to go back and fix them later.

A reader’s trust in your brand as a whole can also be made or broken by minor linguistic faults.

They might conclude that your content isn’t as trustworthy and well-written as other stuff on the web and turn to other sources for further information if they see that you’ve left out periods or misspelled terms.

Preview your content if you can before releasing it on any platform.

When you preview your material, you can see how it will seem to website visitors after it goes live.

By performing one, you may determine whether your font and color choices are readable, how text and images show on the screen, and how the material alters depending on the resolution of the screen.

If necessary, test your material across a variety of web browsers and screen sizes to ensure that it is suitable for both desktop and mobile consumption.

11. Add Value to Every Sentence via Different Perspectives

Delete a sentence if it doesn’t add anything new to the reader’s understanding. To avoid losing your reader completely when writing material, you must rapidly move on to your next topic.

The majority of your readers are busy people who have access to a variety of diversions, such as social media posts and updates from competing companies, blogs, and YouTube videos. Make your case, then move on, to make it simple for them.

In order to keep readers interested and returning for more, good content authors routinely test out fresh, unexpected angles. Your chances of attracting new viewers increase with the degree of originality and surprise in your angles.

12. Utilize Old Content as Reference and Repurpose

Use your old, successful ones as a model when creating outlines for new content items. Check the sections for previous posts to see if any of them relates to your new subject. For instance, we frequently include the following components in each of our knowledge base articles:

  • Subject definition
  • Benefits of the subject
  • Tools and resources for the subject
  • How to complete an action based on the subject
  • Suggestions or frequently asked questions about the subject

Additionally, you may leverage content that has performed well from other sources—not just your own—as a guide to determine what is well-liked and what data connects to search intent.

Not every content needs to be created from scratch. To engage your audience in fresh ways, you might reuse existing material in new formats.

For instance, podcasts and video content are both common in modern marketing.

Take into account addressing an old blog article on a podcast. By employing past research and content planning, you may write more articles on subjects that are pertinent to your audience and more effectively disperse your resources.

13. Include CTA’s

While you are creating content to inform your audience and provide solutions to their problems, it’s with the ultimate goal of building brand trust and eventually converting your leads to paying customers.

Calls-to-action (CTAs) throughout your content are ways to both blatantly and subliminally put the idea in the audience’s head that they need your partnership, products, or services.

CTAs are short phrases, buttons, or visuals that encourage the reader or viewer to take some sort of action. For example, at CopyPress we use interstitial ads for some of our CTAs, such as encouraging readers to sign up for our email newsletter.

14. Utilize Content Creation Tools

Tools can assist in making the writing process easier and more efficient.

1. Portent’s Content Idea Generator

It’s enjoyable and simple to find catchy headlines and interesting content ideas using Portent’s content idea generator. Enter a word or phrase, and you’ll get an endless supply of suggestions.

The automatic technology is simple to use and provides headlines with fun and wit.

2. Copyscape

Never post stolen or plagiarised content online. Content must be entirely original; otherwise, you run the danger of losing viewers and damaging your brand. Before publishing, use Copyscape to check all of your work to ensure that it is always original and correctly cited.

3. Google Trends

In order to find out what is popular in your industry and what influencers are talking about, Google Trends is a valuable resource. Utilize their search engine frequently to keep up with social media trends.

4. Hemingway

This editor and software, like Hemingway himself, emphasize brief phrases and deep ideas. The app emphasizes areas that need improvements, such as excessive adverb use, difficult-to-read sentences, and run-on or repetitive language.

5. Grammarly

The best spelling and grammar checker available is definitely Grammarly.

It will assist you with text optimization and make your writing more understandable in addition to detecting faults that other grammar-checking programs are unable to.

Make it a practice to run your writing through Grammarly; it will improve your writing.

6. Hubspot’s Blog Topic Generator

Users can enter up to three words or nouns into HubSpot’s blog topic generator to generate many blog topic and title ideas that will help you start writing interesting content.

You can use what they have to offer, or you can incorporate some of their ideas into your own.

15. Keep it Short and End with Finesse

It’s crucial to keep your phrases and paragraphs brief, even while writing long-form content. Try to keep paragraphs at 100 words or less and phrases at 20 words or less.

This improves the scannability of your material, enabling readers to quickly skim what you’ve written and get the information they need. Additionally, it improves readability, opens up your information to a wider audience, and helps with SEO.

Do not squander your concluding remarks or conclusion. Use the text at the bottom of the page to summarise the main point. Make it distinctive and enticing so that visitors will stay on your page and read the entirety of your information.

How to Start Content Writing?

Basic writing skills are one of the most important aspects of starting content writing. With digital marketing, you need to have some skills in SEO as well.

The top two requirements to become a content writer are:

1. Writing Skills

You should be completely fluent in the language you are utilizing and should have no room for error.

Before beginning to write material, make sure that you are fluent in the fundamentals of grammar. If possible, aim to grow even better at it.

2. Niche (Selection)

Know your interests so you can write about them. Discover what interests you and what keeps you inquisitive. Find the problem that you can solve quickly and effectively.

For a better understanding of how to become a content writer you can read our specific post on “ How to Start Content Writing in 2023 | Step by Step Guide “.

Some of the things a content writer needs to create are:

  • Creative Writing
  • White Papers
  • Product Descriptions
  • Copywriting
  • Video Script
  • Screenwriting
  • Narrative Writing
  • Freelance content creator

Content Writing Examples To Use

Blogging offers a wide range of advantages for businesses, which is why it is so well-known and frequently employed in the sector. These include, among other things, growing your company and improving your website’s Google ranking. Ask your team for assistance if you’re unsure about what to write.

Plan brainstorming sessions to generate ideas for blog posts. If you’re a lone wolf, you can also connect with other authors on websites like LinkedIn. The blog topic generator on Hubspot is a useful tool for sparking your imagination.

2. Content For Website

Your website serves as your potential consumers’ first point of contact. Each page can be filled with informational and commercial content. The development of a customer resource center and a FAQ is a common strategy utilized by businesses and brands.

You must keep in mind, as a content writer, that clients are at different stages of the purchasing process. You must therefore create content that draws users in on all levels.

3. Infographic

Infographics combine both written and visual content. Consequently, are a piece of content in written form. But how can one employ these effectively? Consider interesting facts about your brand or business. Utilize them to create infographics that you can share on social media.

Additionally, you can make comparison charts between your business and its rivals. It will support the case for your good or service.

4. Social Posts

Social platform posts are a key example of content authoring that you should use. It is a productive technique to improve your content writing abilities.

This is so that you may experiment with various writing styles and see how the readership reacts. Social platform posts are naturally flexible and adaptable.

It is, therefore, simpler to modify your writing style when working with them.

Businesses frequently use ebooks to provide in-depth analyses of their services and goods.

Ebooks are an effective educational tool that can persuade prospective buyers to make a purchase.

Nevertheless, creating the content for these pieces sometimes requires a little bit more technical writing. Because of this, when it comes to Ebooks, you must reduce the specialized terminology and jargon to a minimum.

To engage your audience, you must also thoroughly explain everything.

6. Case Studies

Case studies are a useful tool for increasing conversion rates. That’s because they have the power to persuade customers of the value of your goods and services.

Using this content tool, you may demonstrate things like the value your organization offers and sales history.

Additionally, you can use case studies to draw comparisons between your company and those of your rivals. Writing about a customer’s problem and how your service or product resolved it is a methodical way to create a case study.

7. Video Content

For a video to be more successful, written content in the form of a script is required before recording.

Having the entire video scripted before you start filming helps guarantee that your video remains on topic and covers everything in detail. Therefore, the next time you want to make video content, think about drafting outlines.

Better still, have the entire script ready in advance. People in organizations may become camera-aware. Therefore, having a few loose talking points can assist to relax them and reduce their worry.

Final Thoughts

It is simpler to produce interesting, excellent content that your audience enjoys when you understand the discipline of content writing and its process.

Your organic traffic , the number of qualified leads you get, and your company’s revenue could all grow as a result.

Start by reading as much as you can and brushing up on your grammar and punctuation. The more you read, the more you’ll learn about how to express yourself clearly and accurately.

So why are you still waiting? Get writing right away!

You can enroll in a complete digital marketing course that will educate you on how to write quality content to learn and master the art of content creation. The course is even curated for content writing for beginners.

You will be able to comprehend how firms function online and how to produce material that will market their goods or content writing services with the aid of this course.

You will learn how to recognize your target audience in this course, as well as how to write for them. You’ll discover how to think of subjects that are pertinent to their interests and how to organize your information so that it is simple for them to read and comprehend.

Download Detailed Brochure and Get Complimentary access to Live Online Demo Class with Industry Expert.

1. What is Content Writing?

Writing, editing, and releasing material in a digital format is “what is content writing”.

The content may include blog posts, scripts for videos or podcasts, ebooks or whitepapers, descriptions of specific product categories, copy for landing pages or social platforms, and more.

2. What is Content Writing Jobs?

A content writer’s job is to create interesting and instructive pieces to support brands in showcasing their goods.

They create the finest written or visual information possible, from blog posts to press releases, and they write on a variety of topics.

3. What is Content Writing in Freelancing?

Freelance writers typically accomplish project-based work because they work for themselves. They have the ability to write for both print and digital businesses.

When they conduct research, produce, edit, and proofread content, freelance writers will continuously use their excellent written and spoken talents.

4. What is Content Writing in Digital Marketing?

For a range of digital platforms, such as websites, blogs, videos, e-mail marketing campaigns, advertising campaigns, social media postings, infographics, whitepapers, and more, a digital content writer creates, edits, and distributes material and copy.

5. What are Content Writing Examples?

Some of the examples are:

  • WhitePapers
  • Product Information

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12 thoughts on “What Is Content Writing? 15 Tips To Write Engaging Content”

Avatar of sanya wadhwa

I myself write content and these tips and suggestions are worth putting in my work. thankyou for the knowledge.

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Thank you for your kind words.

Avatar of abhishek pant

I’m into digital marketing for a while and handle social media pages of various brands. Thank You so much for this informative blog. I found it very helful.

Stay tuned with us for more informative content.

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thanks for sharing this!!?

You’re Welcome.

Avatar of priyanka dani

Anukrati, it is so well structured , I came to know many new things after reading this. Keep writing! Keep educating!

We are so grateful for your kind words

Avatar of rajlaxmi sahoo

WOW. Incredible, thoughtful, entertaining & inspiring! You hit all the points with this engaging post. THANK YOU.

We appreciate your wonderful review.

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Excellent, practical knowledge on content writing

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Benifits of content marketing

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What is content writing 10 best examples + 11 free tools.

Content writing is a crucial part of every digital marketing strategy . It educates the customers and helps them to make a buying decision.

Content marketing is one of the most successful techniques that professional marketers use to create brand awareness and reach a larger audience. Notably, content marketing can increase brand awareness by  at least 37% .

At least  60% of B2C  marketers have set a documented content strategy. Also, 86% of the most successful companies and organizations have employed a team or someone that is in charge of their content marketing strategy. The stats on digital marketing also show the significance of content writing in marketing campaigns.

What is Content Writing?

  • Types of Content Writing 
  • The Benefits Of Content Writing For Business 

1- Research And Research

2- find your writing style, 3- avoid mixing ideas.

  • 4- Creativity Is The Key 

1- Blog Post

  • 2- White Papers 
  • 3- Customer Success Stories 
  • 4- Case Studies 
  • 5- Product Descriptions And User Guides 

6- Frequently Asked Questions (FAQ)

  • 1- Ideaflip

2- Copywritely

  • 3- Wunderlist 
  • 4- Twitter Trending Topics
  • 6- Copyscape

8- Promo Meme Maker

  • 10- Calmly Writer 
  • 11- Grammarly
  • 12- Hemingway
  • Conclusion 

Content writing is the practice of preparing value-added content pieces that educate the readers, improves branding, solve the confusion, and pulls the prospective customers towards the end of the buying funnel.

The most common types of content include podcasts, video scripts, press releases, articles, blog posts, and web pages.

Different types of content have unique formats of writing, and content writers must always equip themselves with the techniques of writing to ensure they come up with outstanding content for digital marketing.

Content writing is a dream job for most people. Ideally, professional B2B and B2C marketers work closely with content marketers to come up with the best digital marketing strategy. 

For one to become a most-sought content writer, they must be ready to put in more effort into the work. Every content writer must have some research skills to ensure their content is original and high quality.

The essence of content writing is to provide reliable information to a target audience. Therefore, before writing anything, professional content writers must research widely to provide their audience with valid information. 

Since every form of content has a unique style of writing, a content writer must, therefore, equip themselves with the different styles to come up with opinionated content. Additionally, the content must be engaging enough to capture the audience’s attention.

Types of Content Writing 

If you are looking forward to choosing the right type of content writing that you can invest in for your marketing campaign, you don’t have to look anywhere. Below are some of the most common types of content writing that you can venture:

  • Ghostwriting : in this type of content writing, you hire someone to write you quality content, pay them, and retain the copyright over the content. In this type of writing, both the writer and the person hiring them benefits.
  • Press Release Writing : A press release is the most common type of content writing that most companies use to create brand awareness. If your company is launching a new product or you intend to announce some latest development in company management, you can come up with a press release and publish it in a magazine or newspaper to connect with your target audience. You can also publish a press release on different social media platforms to drive more traffic to your website.
  • Business Writing : This is a form of writing that professionals in a business or company use for internal communication. Examples of business writing include internal memos, official email, and reports.
  • Research Paper Writing : It is a special type of content writing that requires you to have a deep understanding of the subject you want to write. Before you can publish your research paper on a journal, it has to be evaluated by a Ph.D. holder.
  • SEO Copywriting : In this type of content writing, you are simply creating content that can help websites rank at the top of SERP and drive more traffic. You have to include some keywords and internal links on the content to make it SEO-friendly before you can publish it on the internet. If you feel like you have a lack of creativity, there is always an option of hiring writers, strategists and consultants specialized in  SEO content writing services  who work together to develop engaging articles that will inspire the customers and readers.
  • Social Media Writing : In this form of content writing, you come up with content that you can post on social media platforms to educate and inform your target audience. The objective of social media writing is to create content that can initiate a conversation so that the audience can engage with your brand by liking and commenting on the post.
  • Technical Writing : It’s about coming up with detail-oriented content like FAQ about products and instruction manuals. To create technical content, a writer must have in-depth knowledge of the subject.

The Benefits Of Content Writing For Business 

  • Content writing, especially blog writing offers several advantages  that give life to already existing content. A business can hire a content writer to add more content on its web pages, making them look entirely new.
  • It drives more traffic to a website. When you opt for SEO content writing, you are increasing the website ranking on search engines. Potential customers can easily notice your website on SERP and click on it.
  • It improves the conversion rate. Content writing includes a strong Call To Action (CTA) that can increase your conversion rate.
  • It gives your brand a voice. When you publish great content on your company website, prospects that visit your website can learn more about how it feels like to work with your company. This helps you to maintain a persona across channels and establishes your brand in the market.
  • It gives your company a marketing foundation. You can use content writing to market your products and services to a larger audience and position your brand before potential customers on different social media platforms.
  • Content writing makes your website look impressive to visitors. It creates the first impression to visitors and potential leads that your company is worth their attention. This way, you increase your conversions.
  • It offers your visitors a reason to come back. Content works as a lead generation tool because when you post regular and informative content on your website, you can easily retain your visitors. This way, you get customers to give you repeat business, which has a positive impact on your marketing ROI.

How To Start Content Writing 

If you are looking forward to becoming a paid content writer, you should be aware of some hacks that can make your journey a bit smoother. Here is your guide to starting content writing.

The first step to start content writing is to sharpen your research skills. For instance, if you intend to write a blog post for your company, you should first research on a catchy topic, then find out more about the topic. 

Content writing is all about creating informative and quality content for your audience. By reaching a lot, you can easily create highly informative content, and that is what helps you increase conversions.

Come up with a plan of how you are going to write the content. Arrange your ideas and have a formula for writing. Also, you should have a reference page where you can obtain the information you want to include in the content you come up with.

Related : 7 Types of Content Every Content Writer Must Avoid Writing

Different types of content writing require unique writing styles. For instance, the technique that you will use to write a press release is different from that of writing a blog post. Also, sometimes, your writing styles will depend on your personality; all you have to do is come up with your unique writing styles so that your audience can relate to your content.

If you have a topic to write about, it is vital that you stick to that. Of course, you can write something related to the topic, but you want to avoid unnecessary fluff that will only make your writing less informative.

Mixing ideas in a single content piece reduces the flow, making it a bit challenging for the reader to understand. For instance, if you are writing about social media marketing, you should not dive into traditional forms of marketing. However, you can mention the connection between the two forms of marketing just to make your point clear.

4- Creativity Is The Key 

Creativity comes first if you want to come up with informative, engaging, and highly converting content. The rule of thumb here is that you should only create content that has not been published anywhere. Create a unique topic and search for unique and original content.

Always give your content a new look if you are going to gather ideas from different sources. Be creative and ensure the content you come up with is not a copy of any content that is already published online.

10 Best Examples Of Content Writing 

Most companies are using blog posts to reach out to customers and showcase their brand to a broader audience. Since most people apply SEO writing when creating blog posts, it is possible to use blog posts to improve your website ranking and build networking opportunities.

If you intend to build a long-term track record or inform your audience about your products and services, a blog post gives you the platform to do that.

Additionally, you are not limited to the number of words you can use in a blog post as long as you make it informative and engaging. Your audience will always read to the last word if you keep your blog post highly interactive.

You can write different types of blog content like how-to blogs, best practices, tips, checklists, collaborations, company news, Q&A, interviews, and research. Whichever type of blog post you opt for, you must ensure it’s highly informative. Be sure to use an email marketing software like SendinBlue or similar ones to setup email collection for your blogs. Once your blog posts start getting traffic, you’d want these people to keep coming back to your blog. And if you collect their email addresses, you can inform them whenever you post a new article.

2- White Papers 

White papers are more effective if you want to solidify your brand reputation as a subject matter expert (SME). If you want to offer an expert opinion on a subject that requires you to write a long content piece, you must learn how to write a white paper. An example of a white paper is an e-book or an e-catalog.

An e-catalog gives a complete description of all the products and services your company is offering to give your customers all the information they may be looking for about your brand.

3- Customer Success Stories 

Writing and publishing customer success stories on your website is another efficient way of showcasing your company’s performance. Your website visitors are more likely to build trust with your brand if they get the chance to read your customer success stories.

If you want to publish customer success stories, you can ask your customers for feedback on your products and service. Ask them for a go-ahead to publish their feedback, and if possible, include their photos on the posts. 

4- Case Studies 

Case studies are not just useful for long-term search engine optimization , but also useful if you want to come up with content that influences customers to buy. 

Writing case studies and publishing them on your website helps you to prove to customers that the products and services you are offering actually give results.

Write case studies if you intend to showcase the hidden qualities of your brand and highlight the unique attributes of your products that make you different from your competitors. You can begin by having a customer testimonial at the front then backing it up with a valid case study on your best selling product.

5- Product Descriptions And User Guides 

Coming up with on-site product demos and guides is another unique way of showing your customers how they can use your products. You can include all the keyword phrases that you need on the user guides, thereby improving how your website ranks on search engines.

Another tip you can apply when you create product descriptions is uploading the video on social media platforms like YouTube and Facebook, then linking it back to your website.

Adding a FAQ page on your website can help you inform your customers more about the products you are offering and even increase their potential to buy. Try to answer all the common questions that customers can have about the products and services you are offering so that they get a clear picture of how it feels to buy your products. FAQ reduce the number of the routine question you get from customers.

When you create a FAQ section on your pages, you must ensure the questions cover all major attributes of your products and services. Keep updating the FAQ to make it more relevant to target customers.

Below is an example of how Microsoft is using FAQ to help customers access information faster without having to scroll through their website.

7- Awards 

The only way to remind your customers that your brand is a trusted one in the industry is by showcasing your awards and achievements on your website. Publish any proof of achievements on your website and display all trust badges that acknowledge your awards.

8- Video 

At least  54% of customers  want to see more video content from a brand they are loyal.

Video content can increase interactivity and customer retention significantly. You can come up with a how-to video explaining how customers can use your products. 

Also, having a testimonial video from a customer is a great way of showing customers that your products and services are legitimate. Always include a CTA at the end of the video to ask viewers to take the next step, which is to buy your products or subscribe to your services.

9- Images 

Images are some of the most used types of visual content. Just like videos, images help the customer to have a clear view of what your brand looks like to in the real world. 

An image is worth a thousand words, and that means you can use them to communicate a lot of details to the target audience in just seconds. You can create original images showing your products and services in action to persuade customers to buy your products. Pinterest, Pixels, Flickr, and Photobucket are some sources of images you can use on your content to create a visual impression to your audience.

Photo: How WooCommerce is mixing images and written content to showcase its products and persuade visitors to take action.

10- Memes 

Memes are some of the easiest content you can create and post on social media platforms. You can come up with something you believe will inspire or amuse your target audience and include it on a meme. In most cases, a meme will include an image with a brief text illustration.

They are mostly designed to create humor and spur a conversation on social media platforms like Facebook and Twitter.

Below is an example of how Coca-Cola, a soft drink company, is using memes on Twitter to engage customers and start a conversation with its target audience.

Best Tools for Content Writing

1-  ideaflip.

Coming up with an idea of what you should write in any content can take you a lot of time. Ideaflip makes it hassle-free for you to brainstorm and come up with ideas. 

It is one of the best tools you can lay your hand on if you want to manage and develop your unique content writing ideas. It has a simple and minimal user interface, which makes it the best choice for any beginner in content writing.

Copywritely is an all-in-one content optimization software that comes with several useful tools that help you optimize your content. You can do various tasks using Copywritely like:

  • Checking content for plagiarism.
  • Finding spelling and grammatical errors.
  • You can check your page for Flesch Kincaid test for readability score.
  • You can detect and fix keyword stuffing in your content.
  • Rewrite your content and find out words that can be replaced.
  • You can convert words to minutes and pages.

3-  Wunderlist  

Wunderlist is one of the best tools you can use to plan your blogging. Use it to organize your blogging and tackle different tasks more comfortably. 

This tool can provide you with multiple ideas of what content you should create for your audience. It also gives you some insights into how you can create the content. 

You can use Wunderlist to change your emails into a to-do-list and move the folders between different folders. It also makes it fast to share the lists across different platforms and print them on click of a button.

Related: Top Benefits Of Blogging

4-  Twitter Trending Topics

If you want to target organic traffic that comes when people discuss the trending topics, you should not hesitate to use Trending Topics. 

It is a section of your Twitter homepage that provides you the latest information about trending topics. 

You can read some of the most trending topics, and hashtags then come up with a topic you believe will improve readership and have many people commenting and liking your post.

5-  Reddit

Reddit is another useful tool that you can use to find topics that most people are discussing online. It gives you the option to discuss or join the conversation on any burning topics. You can also join Reddit if you are looking for expert advice on a topic you don’t have any clue.

As a content writer, you can use this tool to find out which topics get the most response from readers so that you create content that addresses such topics.

6-  Copyscape

When creating content to publish on your website, you must ensure it is original and grammatically correct.    Copyscape is one of those tools that you can use to test if your content is original to avoid being penalized by search engines. If you want to test if the content you are about to publish on your website is unique, then you should hesitate to use this tool.

7-  Ahrefs

Ahrefs is one of the most effective tools that you can use to create SEO friendly content for your website. It comes with a complete dashboard with all the essential tools you need to keep all your valuable topics on the radar. 

With this tool, you can track if the content you create is ranking well on SERPs or performs better in organic search.

Ahrefs makes it easier to spy on what topics your competitors are writing so that you come up with unique content to beat the competition.

Related: How to rank in Google (Ranking Factors)

Promo Meme Maker is another tool that you can count on if you want to create the best memes to post on your social media platforms. 

Promo  meme maker  is equipped with a user-friendly dashboard so you can create professional-looking memes quickly and easily.

The tool provides you hundreds of images that you can caption on humor text and create the most engaging memes for your target audience. 

If you are good at cracking jokes, then this is the best tool you can use to create some funny memes in a click of the button.

9-  Feedly  

Feedly is one of those tools that you can use to update yourself on the current trending topics to write. The tool gives you the platform to come up with your unique feeds by following authoritative websites, blog sites, and YouTube channels. 

You can use it to set a keyword alert to find out who is searching or talking about your brand on different social media platforms. 

10-  Calmly Writer  

Calmly Writer gives you the right environment to write your content without any distractions. It has a simple interface that makes it easy and more comfortable to use. 

The tool enables you to concentrate on nothing else but writing. This way, you save a lot of time that you would waste when using other tools like Ms. Word. 

You can use the tool to insert subheadings, links, and quotes on the content. It helps you get all your ideas on a single screen so that you focus more on creating the best pieces.

11-  Grammarly

Probably, Grammarly should be one of the best spelling and grammar checker tools that you can find around. This tool makes it easier for you to increase the readability score for your content. 

It identifies all typos in your content and suggests the right sentence formats that make your content readable. 

12-  Hemingway

Whether you are a near-native speaker or a major in English, you shouldn’t forget to use Hemingway to check the readability score of your blog posts and web pages. This tool is the best you can get around for testing clarity in content. 

It identifies all passive voices and helps you eliminate complex phrases and excess adverbs in the content. Also, you can use it to tweak the content and export the file in Html or markdown format.   


Content writing involves a lot. If you want to build a career in content writing or you just want to have some basic insights for creating quality content for your marketing campaign, you must learn the different techniques and styles in content writing.

In this article, I have shared the different types of content writing and tools that you can use to make your content writing a piece of cake.

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Joydeep Bhattacharya

Joydeep Bhattacharya is a digital marketing evangelist who has over 11 years of experience in online marketing. He helps businesses improve their revenue online. He is a regular contributor to SEMrush, Ahrefs, Search Engine Watch, Hubspot, Smart Insights, and several other publications.

What Is Content Writing? Plus 12 Tips to Take Your Content to the Next Level

Caroline Forsey

Published: January 05, 2024

Content writing can mean many things.

woman practices content writing for work

Crafting social media copy for a small business, drafting press materials for an insurance brand, and posting an essay on AI Ethics to Medium are all forms of writing that fall under the content writing umbrella.

So, what is the actual definition of content writing?

Content writing is creating and editing written content for the internet. That means blog posts, articles, social media posts, website copy, etc. What unifies all these types of writing is the purpose.

Content is intended to be consumed, and writers create written content that enriches the connection between a brand and its target audience.

Read on for a deep dive into content writing and some tips to bring your content writing to the next level.

→ Download Now: 6 Free Blog Post Templates

What is content writing?

Content writing is the process of writing, editing, and publishing content in a digital format to engage your target audience. That content can include blog posts, video or podcast scripts, ebooks or whitepapers, press releases, product category descriptions, landing page or social media copy ... and more.

what is content writing business

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Content creation is a critical component of most businesses' marketing strategies — as of 2020, 70% of marketers now actively invest in content marketing .

This means the role of a content writer is more in-demand than ever before. However, the role varies depending on both industry and business needs.

For instance, some businesses invest heavily in a social media strategy, while other companies prefer creating content in the format of blog posts or e-books.

Regardless of format, a content writer is critical for creating high-quality content that represents and strengthens a brand's voice while attracting, engaging, and delighting the right audience.

Simply put, content writers are the storytellers of their brand. They convey meaningful, helpful, and insightful messages to inspire and move an audience to take action — that action being a final sale.

When done right, content writing can convert readers into prospects and prospects into paying customers. So, you must consistently create helpful, engaging content for your business‘s bottom line. But that’s easier said than done.

To help take your content to the next level, let's dive into some of my favorite content writing tips.

12 Content Writing Tips

what is content writing business

It's not necessarily a sub-topic I would’ve considered covering in this blog post had I not done the research to recognize HubSpot readers are seeking out that information.

Learning key SEO tactics will help you become a writer more attuned to your readers' challenges and ensure you create content that more accurately answers those challenges.

4. Consider how you can attract an audience across a wide variety of platforms.

While SEO is critical for ensuring your content ranks on search engines like Google, it's not the only opportunity for distribution.

To reach a wider audience, learning how to write content that performs well on various platforms such as Instagram, LinkedIn, or email is helpful.

Plus, you might be a content writer whose sole job is to write newsletter content or social media copy , depending on your business needs.

To ensure your content reaches and inspires audiences regardless of their preferred platform, you must consistently consume content via email and social media to pick up writing tips specific to those sources.

5. Incorporate multimedia components to break up the text.

Try incorporating videos, images, graphs, or other multimedia content to break up the text and make it easier for your readers to consume — mainly if it's long-form content, like pillar pages or whitepapers.

Consider, for instance, the blog post I wrote: " How to Develop a Content Strategy: A Start-to-Finish Guide ."

That blog post is long, with over 3,000 words. To break it up, I embedded videos and other multimedia elements (like blockquotes) to keep the reader engaged throughout.

This is also an excellent opportunity to increase traffic to your company's marketing materials.

For instance, if you have a new company podcast, try embedding episodes in relevant blog posts to drive listeners to the podcast while providing additional value for your readers — a win-win.

6. Segue into appropriate and relevant calls-to-action.

As a content writer, your job isn't just to create good content (that‘s what novelists are for). It’s also to ultimately convert those readers, listeners, or viewers into prospects and customers.

As such, you must learn how to appropriately include relevant CTAs throughout your content, particularly if those CTAs can help your readers learn more about the topic at hand.

Consider, for instance, the relevant CTAs embedded in the body text of HubSpot's YouTube video, " How to Understand Facebook Video Insights (Guide) ":

what is content writing business

This was a tough pill to swallow. That meant I needed to delete some of my most moving sentences. But it‘s a fair point: In content creation, you must move quickly onto your next point, or you’ll lose your reader entirely.

Most of your readers are busy people with plenty of distractions, including other businesses' social posts, blog articles, or YouTube videos. Make it easy for them by making your point — and then moving on.

9. Play around with interesting angles.

Good content writers consistently test out new, surprising angles to keep readers engaged and coming back for more.

Consider, for instance, how often "consumer product" has been written about. If you‘ve ever researched the topic, I’m willing to bet that you've already seen various angles as different content writers try to make an old topic feel new again.

But, have you ever seen consumer products compared to water before?

Articles like " Be Like Water — A Guiding Principle for Consumer Product " do an excellent job of finding new angles to pull readers' in, even if those readers have seen plenty of consumer product-related content before.

The more unique and surprising your angles are, the more likely you are to capture new audiences.

10. Incorporate original quotes from thought leaders or colleagues to paint a well-rounded argument.

No matter how good my writing is, my readers still don't necessarily want to hear my advice on protecting your mental health while working from home .

That’s why I didn't try to tackle the topic myself — instead, I found a psychologist to provide well-researched, helpful tips to take my piece to the next level.

Even if you‘re an expert, consider how you might provide alternative opinions to create a more well-rounded argument.

If you’re writing a blog post like "Video vs. Podcast: Which Is Better For Your Business?" — see if you can get quotes from podcasters and video producers (or your internal colleagues who feel passionate about the subject).

Expert quotes or original insights will impress readers and show them that what they're finding on your website they won’t find elsewhere on the web. And that's powerful.

11. Tell the reader why what you're writing about matters to them and their daily lives.

Let's say you're creating an ebook: "A Comprehensive Guide to Excel."

Not exactly what excited you most when you majored in English, was it?

Imagine how your readers feel: Sure, they might download your ebook if they need the information to excel (ha, ha) in their jobs, but they won't necessarily be excited about it.

Consider, however, how critical Excel is for specific functions.

Excel can help a company's financial department analyze year-over-year performance to determine how much budgeting a marketing team will receive in the upcoming year.

That budget contributes to critical growth and the business's ability to reach and convert new customers. Without it, the marketing team won’t be able to increase brand awareness as effectively as they'd like — and the business will suffer.

When you recognize that Excel can be tied to a person‘s job security, it suddenly becomes much more fascinating, doesn’t it?

Content writing is about more than just creating pretty sentences.

It's also about telling readers why a topic should matter and how your content can help them improve in certain areas of their lives — work, family, health, or travel. Now, that's purposeful.

12. Ground your advice with examples.

As I‘ve covered these content writing tips, I’ve tried to include a few relevant examples (i.e., my Rel=nofollow blog post).

Examples can help ground your advice and drive a message home — and they can also help demonstrate how readers can apply your advice to their lives.

When writing about loftier, less tangible topics, you must show your readers what you mean rather than just telling them.

But what better way to demonstrate the importance of examples than to…show you some examples? (Great segue, huh?)

Let's dive into some examples of powerful content writing next.

Examples of Content Writing

1. " wikipedia’s value in the age of generative ai"  - selena deckelmann.

what is content writing business

what is content writing business

what is content writing business

what is content writing business

what is content writing business

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The Science of Strong Business Writing

  • Bill Birchard

what is content writing business

Lessons from neurobiology

Brain scans are showing us in new detail exactly what entices readers. Scientists can see a group of midbrain neurons—the “reward circuit”—light up as people respond to everything from a simple metaphor to an unexpected story twist. The big takeaway? Whether you’re crafting an email to a colleague or an important report for the board, you can write in a way that delights readers on a primal level, releasing pleasure chemicals in their brains.

Bill Birchard is an author and writing coach who’s worked with many successful businesspeople. He’s drawn on that experience and his review of the scientific literature to identify eight features of satisfying writing: simplicity, specificity, surprise, stirring language, seductiveness, smart ideas, social content, and storytelling. In this article, he shares tips for using those eight S’s to captivate readers and help your message stick.

Strong writing skills are essential for anyone in business. You need them to effectively communicate with colleagues, employees, and bosses and to sell any ideas, products, or services you’re offering.

what is content writing business

  • Bill Birchard is a business author and book-writing coach. His Writing for Impact: 8 Secrets from Science That Will Fire Up Your Reader’s Brain will be published by HarperCollins Leadership in April 2023. His previous books include Merchants of Virtue, Stairway to Earth, Nature’s Keepers, Counting What Counts, and others. For more writing tactics, see his website .  

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25 writing tips for business owners and content marketers: part 1.

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These easy-to-read tips will help you improve your marketing content, step by step, word by word, ... [+] bit by bit.

Imagine your most promising sales lead opens your latest email newsletter... and immediately deletes it. They might have been ready to schedule a call or request a demo, but your content didn't justify investing any more of their precious time.

How often do you find yourself doing the same—dismissing content because it fails to capture or hold your interest? If you're like most people, your interactions with marketing content is more necessity than choice. You dive in and accept content indignities when facing purchase decisions, sizing up competitors, seeking inspiration, and understanding your audience. Otherwise, you’re outta there!

But let's be honest: It's hard to create content that consistently stands out and captivates busy readers—which is why much of the content out there misses the mark. It's either as bland and uninspiring as a turkey sandwich without the fixings or so jargon-laden that it feels like a meal too dense to digest. Because of this, today's ocean of content has become a sea of sameness, where buzzwords and clichés often drown out originality and kill engagement.

Is your marketing content getting lost in the sea of sameness? Put these writing tips into effect to ... [+] start to make it to shore.

Yet, there's hope. The Content Marketing Institute reports that content marketing generates three times more leads than paid search advertising. But, paradoxically, only about 22% of marketers are truly satisfied with their conversion rates. This chasm between potential and satisfaction highlights a monumental opportunity for us to refine our content and elevate the quality of our engagements.

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What if the secret to bridging this gap lay in the minutiae—the seemingly small but mighty elements that determine the quality, resonance, and effectiveness of your marketing content? That’s exactly what we’re exploring in this five-part series on writing tips for marketers.

From the foundation of varied sentence lengths for rhythm and readability to the persuasive power of active voice, each tip is a step toward captivating content that draws readers and leaves a lasting, positive impression. Each tip comes with explanations and examples to help you quickly get the ah-has you need to improve your content—and your readers’ experiences.

Let’s dig in.

1. Vary sentence length for readability and rhythm

Vary your sentence lengths to improve readability.

While long, monotonous sentences lull readers to sleep, constant short bursts make them feel like they’re in choppy waters. Mix sentence lengths to create a reading experience that mirrors natural speech. This will subtly persuade readers to stay invested in your message.

In his book 100 Ways to Improve Your Writing : Proven Professional Techniques for Writing with Style and Power , Gary Provost shares two great examples of varied sentence length.

First, he writes in short, staccato bursts.

“ This sentence has five words. Here are five more words. Five-word sentences are fine. But several together become monotonous. Listen to what is happening. The writing is getting boring. The sound of it drones. It’s like a stuck record. The ear demands some variety. ”

Next, Provost varies the length of his sentences from short to medium to long.

“ Now listen. I vary the sentence length, and I create music. The writing sings. It has a pleasant rhythm, a lilt, a harmony. I use short sentences. And I use sentences of medium length. And sometimes, when I am certain the reader is rested, I will engage them with a sentence of considerable length, a sentence that burns with energy and builds with all the impetus of a crescendo, the roll of the drums, the crash of the cymbals—sounds that say listen to this, it is important. ”

Bottom line: Readers have short attention spans and a low tolerance for boredom. Constant short sentences? Snooze-fest. Relentlessly long blocks of text? Eyes glaze over. Mix it up to keep readers engaged. Your content (and your audience) will thank you.

2. Use active voice for authority and impact

Use active voice to add movement and momentum to your content.

You’ve heard of active voice? Active voice makes your writing more direct and lively, giving your words an authoritative ring. It’s your ally when you want to emphasize action and drive a point home.

  • Before : A complete list of features can be found on our website.
  • Question: Who can find the list? (Answer: You can.)
  • After : Explore the list of features on our website.

The first example focuses on the list rather than the reader's actions. It also raises the question: Who can find the list of features? The second example uses the active verb explore because the reader is doing the action — exploring. It implies a discovery, making the content more engaging.

Here’s another example:

  • The last few cookies were eaten last night.
  • Question: Who ate the cookies?!
  • Grandpa ate the last few cookies last night.

Watch for phrases with the following constructions, which often signal passive voice:

  • can be verbed
  • has been verbed
  • were verbed

Before weeding out passive voice became second nature, I’d use my writing app’s Find function to search for phrases like can be , was , and has been . Do the same, and you’ll quickly learn to spot passive voice like a pro.

Bottom line: Using active voice isn't just about grammar. It's about infusing your marketing content with action and ownership, so ditch those pesky passives and give your words power.

3. Use vivid verbs instead of weak adverbs for precision

Use vivid verbs instead of weak verbs plus adverbs to power up your writing. And avoid weak ... [+] modifiers, which you can (often!) eliminate.

Weak adverbs clutter sentences and dilute your message. Instead, choose powerful verbs that stand alone, carry emotion, and paint a clear picture, making your writing more memorable and persuasive.

  • Before : The CMO was very happy to see how the new content editor totally revamped her go-to-market content.
  • After : The CMO was elated to see how the new content editor overhauled her go-to-market content.

Other substitutions that might come in handy:

  • explained clearly -> clarified
  • understood completely -> grasped
  • increased rapidly -> surged
  • decreased significantly -> plummeted
  • worked together closely -> collaborated
  • investigated thoroughly -> scrutinized
  • improved greatly -> enhanced
  • changed completely -> transformed
  • planned carefully -> strategized

Also, beware of the following weak modifiers, which you can likely eliminate without hurting your content:

A final note on the adverb very : Mark Twain is thought to have said:

“ Substitute ‘damn’ every time you’re inclined to write ‘very;’ your editor will delete it, and the writing will be just as it should be .”

Damned good advice!

Bottom Line: Don't rely on adverbs to prop up weak verbs. Instead, choose powerful verbs that paint a clear picture, making your writing more concise, memorable, and engaging.

4. Use the rule of three to create memorable messages

Use the rule of three to make your content easier to remember.

Tap into the power of patterns to make your message stick. People tend to remember information better when presented in groups of three. This tip is particularly useful for creating marketing slogans and taglines. For example:

  • I’m Lovin’ It
  • Impossible Is Nothing

You can also use the rule of three to emphasize key points. Group your points in threes to make them more powerful and easier for readers to remember.

  • Our new skincare line is natural, nourishing, nurturing.
  • We’re committed to innovation, integrity, and impact.
  • Join us on a journey to a healthier, happier, and more fulfilling life.

Bottom line : The power of three is simple and undeniable when it comes to crafting sticky messages. Use it for slogans, taglines, and when highlighting key benefits to create marketing content that lingers in the minds of readers.

5. Be specific and avoid generalities to increase credibility

Have you heard the saying, "Specific sell; generalities repel"?

Have you heard the saying, Specifics sell; generalities repel ?

Writing in generalities opens the door for readers to object and ask questions. It may even drive readers away, towards Closed Lost .

Writing with specificity answers reader questions and overcomes objections—in advance.

Concrete details build trust and draw readers into your world, whereas vague statements undermine your message. Specific details paint vivid pictures, making your content authentic and persuasive.

  • Before : A lot of people like our product.
  • After : More than 5,000 customers rated our product five stars, praising its ease of use and transformative results.

Here, the switch from the vague, a lot, to the specific, 5,000+ reviews, opens the door to instant trust. The added detail about what's liked makes the text even more persuasive and implies that the reader will have a similar, positive experience.

Bottom line : Specificity builds trust and overcomes objections before they even arise. Swap out vague phrases for precise details and numbers to make your content infinitely more persuasive.

Try it yourself—and stay tuned for Part 2

Inspired to give these tips a try? Share a sentence you've revised using these tips in the comments below.

And for even more guidance in crafting captivating content, sign up to receive the rest of the tips in this series.

In the next article, I’ll share five more writing tips to help you improve readability and add clarity and authority. Stay tuned!

Renae Gregoire

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Mustafa Suleyman, DeepMind and Inflection Co-founder, joins Microsoft to lead Copilot

Mar 19, 2024 | Microsoft Corporate Blogs

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Satya Nadella, Chief Executive Officer, shared the below communication today with Microsoft employees.

I want to share an exciting and important organizational update today. We are in Year 2 of the AI platform shift and must ensure we have the capability and capacity to boldly innovate.

There is no franchise value in our industry and the work and product innovation we drive at this moment will define the next decade and beyond. Let us use this opportunity to build world-class AI products, like Copilot, that are loved by end-users! This is about science, engineering, product, and design coming together and embracing a learning mindset to push our innovation culture and product building process forward in fundamental ways.

In that context, I’m very excited to announce that Mustafa Suleyman and Karén Simonyan are joining Microsoft to form a new organization called Microsoft AI, focused on advancing Copilot and our other consumer AI products and research.

Mustafa will be EVP and CEO, Microsoft AI, and joins the senior leadership team (SLT), reporting to me. Karén is joining this group as Chief Scientist, reporting to Mustafa. I’ve known Mustafa for several years and have greatly admired him as a founder of both DeepMind and Inflection, and as a visionary, product maker, and builder of pioneering teams that go after bold missions.

Karén, a Co-founder and Chief Scientist of Inflection, is a renowned AI researcher and thought leader, who has led the development of some of the biggest AI breakthroughs over the past decade including AlphaZero.

Several members of the Inflection team have chosen to join Mustafa and Karén at Microsoft. They include some of the most accomplished AI engineers, researchers, and builders in the world. They have designed, led, launched, and co-authored many of the most important contributions in advancing AI over the last five years. I am excited for them to contribute their knowledge, talent, and expertise to our consumer AI research and product making.

At our core, we have always been a platform and partner-led company, and we’ll continue to bring that sensibility to all we do. Our AI innovation continues to build on our most strategic and important partnership with OpenAI. We will continue to build AI infrastructure inclusive of custom systems and silicon work in support of OpenAI’s foundation model roadmap, and also innovate and build products on top of their foundation models. And today’s announcement further reinforces our partnership construct and principles.

As part of this transition, Mikhail Parakhin and his entire team, including Copilot, Bing, and Edge; and Misha Bilenko and the GenAI team will move to report to Mustafa. These teams are at the vanguard of innovation at Microsoft, bringing a new entrant energy and ethos, to a changing consumer product landscape driven by the AI platform shift. These organizational changes will help us double down on this innovation.

Kevin Scott continues as CTO and EVP of AI, responsible for all-up AI strategy, including all system architecture decisions, partnerships, and cross-company orchestration. Kevin was the first person I leaned on to help us manage our transformation to an AI-first company and I’ll continue to lean on him to ensure that our AI strategy and initiatives are coherent across the breadth of Microsoft.

Rajesh Jha continues as EVP of Experiences & Devices and I’m grateful for his leadership as he continues to build out Copilot for Microsoft 365, partnering closely with Mustafa and team.

There are no other changes to the senior leadership team or other organizations.

We have been operating with speed and intensity and this infusion of new talent will enable us to accelerate our pace yet again.

We have a real shot to build technology that was once thought impossible and that lives up to our mission to ensure the benefits of AI reach every person and organization on the planet, safely and responsibly. I’m looking forward to doing so with you.

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Cash-strapped Trump is now selling $60 Bibles, U.S. Constitution included

Rachel Treisman

what is content writing business

Then-President Donald Trump holds up a Bible outside St. John's Episcopal Church in Washington, D.C., during a controversial 2020 photo-op. Brendan Smialowski/AFP via Getty Images hide caption

Then-President Donald Trump holds up a Bible outside St. John's Episcopal Church in Washington, D.C., during a controversial 2020 photo-op.

Former President Donald Trump is bringing together church and state in a gilded package for his latest venture, a $60 "God Bless The USA" Bible complete with copies of the nation's founding documents.

Trump announced the launch of the leather-bound, large-print, King James Bible in a post on Truth Social on Tuesday — a day after the social media company surged in its trading debut and two days after a New York appeals court extended his bond deadline to comply with a ruling in a civil fraud case and slashed the bond amount by 61%.

"Happy Holy Week! Let's Make America Pray Again," Trump wrote. "As we lead into Good Friday and Easter, I encourage you to get a copy of the God Bless The USA Bible."

Why Trump's Persecution Narrative Resonates With Christian Supporters

Consider This from NPR

Why trump's persecution narrative resonates with christian supporters.

The Bible is inspired by "God Bless the USA," the patriotic Lee Greenwood anthem that has been a fixture at many a Trump rally (and has a long political history dating back to Ronald Reagan). It is the only Bible endorsed by Trump as well as Greenwood, according to its promotional website .

The Bible is only available online and sells for $59.99 (considerably more expensive than the traditional Bibles sold at major retailers, or those available for free at many churches and hotels). It includes Greenwood's handwritten chorus of its titular song as well as copies of historical documents including the U.S. Constitution, Declaration of Independence and Pledge of Allegiance.

"Many of you have never read them and don't know the liberties and rights you have as Americans, and how you are being threatened to lose those rights," Trump said in a three-minute video advertisement.

"Religion and Christianity are the biggest things missing from this country, and I truly believe that we need to bring them back and we have to bring them back fast."

'You gotta be tough': White evangelicals remain enthusiastic about Donald Trump

'You gotta be tough': White evangelicals remain enthusiastic about Donald Trump

Trump critics on both sides of the aisle quickly criticized the product, characterizing it as self-serving and hypocritical.

Conservative political commentator Charlie Sykes slammed him for "commodifying the Bible during Holy Week," while Democratic Sen. Amy Klobuchar of Minnesota critiqued him for "literally taking a holy book and selling it, and putting it out there in order to make money for his campaign."

Trump says the money isn't going to his campaign, but more on that below.

Klobuchar added that Trump's public attacks on others are "not consistent with the teachings of the Bible," calling this "one more moment of hypocrisy." Tara Setmayer, a senior adviser for anti-Trump Republican PAC the Lincoln Project, called it "blasphemous ."

And former Rep. Liz Cheney, a Republican from Wyoming, trolled Trump with a social media post alluding to his alleged extramarital affairs.

"Happy Holy Week, Donald," she wrote. "Instead of selling Bibles, you should probably buy one. And read it, including Exodus 20:14 ."

Christianity is an increasingly prominent part of his campaign

Trump has made a point of cultivating Christian supporters since his 2016 presidential campaign and remains popular with white evangelicals despite his multiple divorces, insults toward marginalized groups and allegations of extramarital affairs and sexual assault.

And his narrative of being persecuted — including in the courts — appears to resonate with his many Christian supporters.

Trump has increasingly embraced Christian nationalist ideas in public. He promised a convention of religious broadcasters last month that he would use a second term to defend Christian values from the "radical left," swearing that "no one will be touching the cross of Christ under the Trump administration."

He made similar comments in the Bible promotional video, in which he warned that "Christians are under siege" and the country is "going haywire" because it lost religion.

What to know about the debut of Trump's $399 golden, high-top sneakers

What to know about the debut of Trump's $399 golden, high-top sneakers

"We must defend God in the public square and not allow the media or the left-wing groups to silence, censor or discriminate against us," he said. "We have to bring Christianity back into our lives and back into what will be again a great nation."

Trump himself is not known to be particularly religious or a regular churchgoer. He long identified as Presbyterian but announced in 2020 that he identified as nondenominational .

A Pew Research Center survey released earlier this month found that most people with positive views of Trump don't see him as especially religious, but think he stands up for people with religious beliefs like their own.

Trump said in the promotional video that he has many Bibles at home.

"It's my favorite book," he said, echoing a comment he's made in previous years. "It's a lot of people's favorite book."

The Impact Of Christian Nationalism On American Democracy

Trump's relationship to the Bible has been a point of discussion and sometimes controversy over the years.

In 2020, amid protests over George Floyd's murder, he posed with a Bible outside a Washington, D.C., church, for which he was widely criticized. U.S. Park Police and National Guard troops had tear-gassed peaceful protesters in the area beforehand, seemingly to make way for the photo-op, though a watchdog report the following year determined otherwise .

That same year, a clip of a 2015 Bloomberg interview, in which Trump declines to name his favorite — or any — Bible verse resurfaced on social media and went viral.

Bible sales are unlikely to solve Trump's financial problems

An FAQ section on the Bible website says no profits will go to Trump's reelection campaign.

" is not political and has nothing to do with any political campaign," it says.

However, the site adds that it uses Trump's name, likeness and image "under paid license from CIC Ventures LLC."

Trump is listed as the manager, president, secretary and treasurer of CIC Ventures LLC in a financial disclosure from last year.

Here's what happens if Trump can't pay his $454 million bond

Here's what happens if Trump can't pay his $454 million bond

Trump's sales pitch focuses on bringing religion back to America.

"I want to have a lot of people have it," he said at one point in the video. "You have to have it for your heart and for your soul."

But many are wondering whether Trump has something else to gain from Bible sales while facing under mounting financial pressure.

There's his presidential reelection campaign, which has raised only about half of what Biden's has so far this cycle. Trump acknowledged Monday that he "might" spend his own money on his campaign, something he hasn't done since 2016.

There's also his mounting legal expenses, as he faces four criminal indictments and numerous civil cases. Trump posted bond to support a $83.3 million jury award granted to writer E. Jean Carroll in a defamation case earlier this month, and was due to put up another $454 million in a civil fraud case this past Monday.

Trump is on the verge of a windfall of billions of dollars. Here are 3 things to know

Trump is on the verge of a windfall of billions of dollars. Here are 3 things to know

His lawyers had said last week that they had approached 30 companies for help making bond, but doing so was a "practical impossibility" — prompting New York's attorney general to confirm that if Trump did not pay, she would move to seize his assets . On Monday, the appeals court reduced the bond amount to $175 million and gave Trump another 10 days to post it.

Trump has evidently been trying to raise money in other ways.

The day after the civil fraud judgment was announced, he debuted a line of $399 golden, high-top sneakers , which sold out in hours . The company behind his social media app, Truth Social, started trading on the Nasdaq exchange on Tuesday, which could deliver him a windfall of more than $3 billion — though he can't sell his shares for another six months.

  • Donald J. Trump
  • sales pitch
  • Christianity

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ChatGPT Prompt Engineering Basics: Writing effective prompts

what is content writing business

Here is a formula for writing effective ChatGPT prompts that works very well for giving you the desired results that you want.

ChatGPT prompt setup

Part 1: Information you provide for your prompt

In order to use ChatGPT most effectively, you have to treat it as a tool that turns one format of information into another format of information. To that end, you must give it information to work from and tell it to use your information whenever possible.

Here’s an example. Let’s say I want ChatGPT to make me a workout plan. I will give it this article from the Australian government, which is an open source given the agreement between the US and AUS for data sharing .

ChatGPT data prompt

My instruction here is “I would like to make a workout plan using this data” and then I put in the data. I put the data in a wrapper <data> </data> so that ChatGPT knows where the data begins and ends.

Prompt Engineering Notes:

  • Label your data: keep this simple. In my example I just said “I would like to make a workout plan using this data”
  • Markup your data: I used <data> and a closing bracket at the end </data> this tells ChatGPT or any other LLM that I want to use what’s contained in that markup.
  • Keep instructions simple: The more you tell ChatGPT about this data the less accurate it will be in using the data effectively.

Part 2: Action you want ChatGPT to take

Tell ChatGPT what you want it to do with the information you provided. Here’s my example where I ask it to give me a workout plan.

ChatGPT prompt action

Prompt engineering notes:

  • Include a number of repetitions if your prompt requires multiple iterations. ChatGPT can be lazy like a human and won’t complete the whole task unless your prompt includes the number of times you want it to do something.
  • Be detailed in how complex you want your output to be. Are you looking for an overview or a full detailed output? Tell ChatGPT how much it should be detailed and how much it should glaze over details.

Part 3: Output format for ChatGPT to use

This is the most detailed part of your whole prompt. You have to tell ChatGPT exactly how you want your output to look.

Here’s my super simple workout example. I tell it what format I want my workout plan to be in.

ChatGPT output prompt example

  • Break down the format to every single step, don’t assume ChatGPT will know what you mean if you say “I want a 7 day plan” you have to break down how you want that to actually look.
  • Include length in your prompt. If you want the output to be 200 words, say that explicitly. Without a guardrail on the length of output it will decide on its own and not always match what you want.

Prompt Output

Here’s my output, a perfectly formatted 7-day workout plan that pulls from the Australian government site so I can be sure it’s valid and it gives me a full plan I can follow.

This prompt engineering framework works for any use case. If you follow the three steps you’ll end up with a perfect output every time and need minimal editing on the backend.

prompt output chatgpt

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Cocoa beans are in short supply: what this means for farmers, businesses and chocolate lovers

what is content writing business

Research associate, UCL

Disclosure statement

Michael E Odijie does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

University College London provides funding as a founding partner of The Conversation UK.

View all partners

Chocolate powder and chocolate slab on a table

A shortage of cocoa beans has led to a near shutdown of processing plants in Côte d'Ivoire and Ghana, the two countries responsible for 60% of global production . With chocolate makers around the world reliant on west Africa for cocoa, there is significant concern about the impact on the prices of chocolate and the livelihood of farmers. Cocoa researcher Michael Odijie explains the reasons for the shortage.

Why has cocoa production declined sharply in west Africa?

Three factors are at play: environmental, economic cycle related and human.

One environmental factor is the impact of the El Niño weather phenomenon, which has caused drier weather in west Africa. It has contributed to problems on farms, such as the swollen shoot virus disease. As a result, Ghana has lost harvests from nearly 500,000 hectares of land in recent years.

The economic cycle of cocoa production refers to the inherent patterns of expansion and contraction in cocoa farming. For example, as cocoa trees age, they become susceptible to diseases, requiring high maintenance costs. Historically, farmers have tended to abandon old farms and start anew in fresh forests. Unfortunately, finding new forests is now increasingly difficult. Perhaps the most severe issue of all is the lack of fair compensation for sustainable cocoa production

The human factor includes challenges such as illegal mining, which has overtaken numerous farms in Ghana. Sometimes, farmers lease their land to illegal miners in exchange for payment. These mining activities degrade the quality of the land, making it unsuitable for cocoa cultivation.

The global market for chocolate and chocolate products is on the rise . It is projected to grow faster than 4% annually over the next few years. This growing demand for cocoa underscores the urgency in addressing the intertwined issues that relate to the industry’s sustainability.

Have west African governments intervened to help cocoa farmers?

In February 2024, the Ghana Cocoa Board (Cocobod), regulator of the country’s cocoa sector, secured a World Bank loan of US$200 million to rehabilitate plantations affected by the cocoa swollen shoot virus. The board will take over the disease-ridden farms, remove and replace the afflicted cocoa trees, and nurture the new plantings to the fruiting stage before returning them to the farmers.

This practice of Cocobod taking out loans to assist farmers is a longstanding one in Ghana. For instance, in 2018, Cocobod used part of a $600 million loan from the African Development Bank to rehabilitate aging plantations and those hit by diseases. And at the start of the current harvest season in October, the producer price was raised : farmers are paid more, a move made inevitable by the surge in global prices. Also, Ghana Cocobod has established a task force to shield cocoa farms from the harmful impacts of mining. It has cooperated with police to stem the smuggling of cocoa to neighbouring countries, particularly those that offer a stronger currency.

In Côte d'Ivoire, relatively little action has been taken. It appears the government is still assessing the situation. But there have been measures to curb smuggling of cocoa, prompted by the fact that the shortage is driving up prices in neighbouring countries. Côte d'Ivoire does benefit from numerous sustainability programmes initiated by multinational corporations. The current shortage has accelerated these initiatives. Regrettably, some of the programmes do not disclose their data, making it difficult for academics to access and analyse their information.

African governments have yet to address significant structural issues in their interventions.

How have cocoa farmers and cocoa-producing countries’ economies been affected?

At the farm level, although the rise in prices may initially appear beneficial to farmers, the reality is not straightforward. A decrease in output leads to fewer harvests on average, which means that, overall, farmers are not earning more. This issue is compounded by recent economic challenges in west Africa , such as high inflation and currency devaluation, particularly in Ghana. These factors have resulted in farmers becoming poorer.

Another impact of the output decline is a reduction in local processing. Major African processing facilities in Côte d'Ivoire and Ghana have either ceased operations or reduced their processing capacity because they cannot afford to purchase beans. This likely means that chocolate prices worldwide will surge. This, in turn, adversely affects the local production units that have been emerging in recent years.

However, the bargaining power of west African cocoa-producing countries seems to have increased. Now is an opportune moment for these nations to unite and negotiate more favourable terms for their cocoa farmers.

Will chocolate makers eventually turn to cocoa alternatives?

It’s inevitable because continuing to cultivate cocoa under current conditions is unsustainable. I don’t perceive this negatively; I hope it occurs sooner rather than later. In fact, it is already underway with the rise of cocoa butter equivalents, cocoa extenders and artificial flavours (synthetic or nature-identical flavours that mimic the taste of chocolate without the need for cocoa).

The German company Planet A Foods is a leader in this area. It produces cocoa-free chocolate, using technology to transform ingredients such as oats and sunflower seeds into substitutes for cocoa mass and butter.

Overall, this is beneficial for everyone. The demand for cocoa has resulted in mass deforestation and significant carbon emissions, issues that are likely to worsen due to climate change. Moreover, the push for cultivation has led to various forms of labour abuses. Exploring cocoa alternatives is certainly part of the solution.

  • Agriculture
  • Climate change
  • Côte d'Ivoire
  • Illegal Mining
  • Sustainable farming
  • Cocoa beans

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