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Home / Online Master’s Degree Programs / Master’s in Strategic Communication and Leadership / Communication Degree Jobs: Six Rewarding Careers / Unique Communication Careers: How to Become a Creative Director

Unique Communication Careers: How to Become a Creative Director Unique Communication Careers: How to Become a Creative Director Unique Communication Careers: How to Become a Creative Director

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When professionals have the right set of tools, skills, experience, and passion, their creativity can be the driving force to pursue a rewarding career. Becoming a creative director requires the expertise that comes from years of real-world experience as a designer, copywriter, or advertising manager, combined with the interpersonal skills to move a team toward a common goal. Creative directors represent the pinnacle of creativity and leadership within an enterprise, and their direction influences a brand’s entire ecosystem, from advertising and marketing to public relations (PR) and sales.

A creative director is not just the mastermind behind big ideas but also the strategist who brings together the right team members to turn abstract concepts into reality through channels such as social media campaigns, TV commercials, and email marketing. Individuals wondering how to become a creative director can choose from several potential paths.

creative director university courses

What Does a Creative Director Do?

To understand how to become a creative director, it’s important to consider the role’s responsibilities. As The Balance Careers highlights, what a creative director does is define the vision and style of a brand through color choices, graphic design, and messaging. Creative directors communicate with their teams to execute a vision. For example, Southwest’s tricolor scheme and heart-centered branding differentiate it from other airlines and create a sense of cohesion and warmth across channels.

Not only do creative directors manage a brand’s overall vision, but they also oversee day-to-day operations and work with other departments, such as sales or PR, to ensure the brand’s consistency. Brand consistency plays a key role in marketing because it makes a brand easily recognizable and builds awareness, and over time, inspires consumer trust and loyalty.

The job of creative directors, as noted by Creative Bloq, is not to execute the ideas themselves but to use the visionary thinking they’ve honed during their years of experience working with clients, presenting ideas, and designing to lead and inspire a team of junior creatives. The projects a creative director might lead can vary greatly, depending on the industry or work environment. In essence, creative directors fall into two categories: in-house and agency. An in-house creative director is employed by a specific company, while an agency creative director works in an advertising or marketing agency and likely supports several different client accounts.

A creative director’s responsibilities depend on the scope of the role. The U.S. Bureau of Labor Statistics (BLS) reports that some lead the design and content of websites, while others serve as art directors for publications or media outlets. Creative directors may also oversee copywriting, which could include scripts for TV commercials or radio spots. Those who work in advertising may be involved in casting commercials or approving location, props, styling, etc.

How to Become a Creative Director

Most creative directors have a bachelor’s degree in journalism, advertising, or communications, according to the BLS. Additionally, courses in business, management, finance, computer science, and graphic design can equip creative directors with skills in technology, design, and more. Some creative directors may also pursue a  master’s in strategic communication and leadership  to improve their leadership skills, practical and theoretical graphic design knowledge, technical competency, and communication skills.

A master’s degree program typically includes immersive projects and coursework with real-world applications. The advanced curriculum prepares students to pursue a career as a creative director or in a similar role in PR, social media, marketing, community relations, or a related field. Both undergraduate and graduate students can participate in an internship during their course of study or attain certification in areas such as digital marketing and Google Ads.

Many creative directors begin their careers as copywriters or graphic designers, working on a creative team to develop their skills. As professionals gain experience, they can qualify to advance to senior copywriter, senior designer, or senior art director.

To advance to a creative director role, professionals must hone not only their creative skills but also their technical and industry knowledge, as well as their management abilities. Many creative directors are multitalented, possessing a combination of skills in writing, graphic design, search engine optimization (SEO), and photography. Depending on the brand they support, they also have strong industry expertise, such as in music, food and beverage, retail, or technology, from years of experience executing creative campaigns.

What Is a Creative Director Salary?

Several factors contribute to a creative director’s salary, including location, industry, education level, and years of experience. While pay can vary, creative directors are generally well compensated for their advanced skills and ability to lead teams of creative professionals. Glassdoor reports the median annual salary of creative directors is around $133,000.

Creative Director Job Outlook

Advertising, promotional, and marketing campaigns are essential to a brand or organization’s success, as they help drive market share, increase sales, and introduce new products to the market. The BLS projects the employment of advertising, promotions, and marketing managers will grow 10% between 2016 and 2026, faster than the average for all occupations (7%). Employment growth will vary by occupation. For example, the rapid growth of digital media has resulted in expanding opportunities for talented professionals with expertise in social media and SEO.

Learn More About How to Become a Creative Director

The way consumers connect, communicate, and collaborate with marketing and advertising constantly changes. Creative directors use creativity, storytelling, technical knowledge, and leadership skills to influence the future of advertising and marketing.  Maryville University’s online master’s in strategic communication and leadership  includes immersive projects that can prepare you for a role as a creative director, bringing to life principles learned in the course of your studies. Maryville can help you develop the expertise to build better communication plans, make stronger connections with your audience, and rise as a leader in this dynamic field.

The Balance Careers, “How To Become a Creative Director” 

Creative Bloq, “Creative Director: Pro Advice for Snagging the Top Spot”

Glassdoor, Creative Director Salaries

Maryville University, Master’s in Strategic Communication and Leadership

U.S. Bureau of Labor Statistics, Advertising, Promotions, and Marketing Managers

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MA Creative Direction for Fashion

Si Wai Fung, MA Creative Direction for Fashion, UCA Rochester

Creative Direction for Fashion at UCA

Creative Directors are visionaries who navigate within disciplines of fashion image making, publication, advertising and editorial, brand visualisation, fashion event, fashion film and experiential activations. With our MA Creative Direction for Fashion course, you will gain all the knowledge and tools you need to take your place in the industry. 

Taught at UCA Epsom, this is an industry-led course, which will expand your existing knowledge in fashion image making, enhancing your skillset (brand identity, team working, leadership, visual language, client pitching).  You will combine your creative thinking and leadership skills to develop contemporary currency in directing ambitious and innovative projects.

You will work closely with brand, trend and creative directors to gain vital insight, and explore current issues within the fashion industry, proposing solutions through innovative concepts that push the boundaries.

You'll combine your creative thinking and image-making skills to build a portfolio that is contemporary, diverse and inclusive. 

Course entry options

Select from the options below to find out more about the different study options available for this course:

A one-year course of advanced study for furthering your research skills and specialising within your discipline.

Honours degree (or equivalent qualification) in the subject/related discipline and/or Relevant work experience

This course includes a year-long preparatory course of study to ready you for your Master’s in the UK, developing your English speaking and writing together with your specialist knowledge, research skills and confidence in working alone.

A recognised bachelor degree or 3 year diploma with a strong portfolio in a relevant subject

What you'll study

The content of the course may be subject to change. Curriculum content is provided as a guide.

For our students coming from a non-UK educational background, UCA has launched an Integrated International Pre-Masters year. 

On this course you’ll prepare for postgraduate study with a mix of online and face-to-face learning that will give you the study skills required to complete a Master’s, and you’ll also improve your English for academic study.

Launch Launch week is a cross-school event bringing together postgraduate students across all disciplines within the School of Fashion and Textiles to get to know each other and form an international, cross-functional, dynamic postgraduate community.

Exploring Creative Practice You will experiment with a range of approaches to making and constructing work, beginning to define the processes you want to investigate. The work you produce in this unit should comprise of tests and experiments (failure and reflection is encouraged) to be presented at the end of the unit in a visual summary communicating what you have learned, about both yourself as a creative and your primary medium(s).

Critical thinking for Creative Practice Within this unit you will be introduced to historical and contemporary debates that underpin your creative practice. You will be given the opportunity to expand your historical and contextual knowledge, examine ethical frameworks, and be introduced to social and cultural approaches to fashion and textiles.

Opportunity Week Opportunity Week is cross-school event bringing together all postgraduate students across all disciplines within fashion and textiles to formally present their work in progress and major project proposal to their postgraduate community. Students will be encouraged to give formative feedback and identify shared interest and potential collaboration opportunities.

Refining Creative Practice You’ll reflect further upon work made in Exploring Creative Practice to highlight a route forward. It will culminate in an interim exhibition of your work, working with fellow students to plan, fund, curate and promote it at specified venues.

Collaborative Professional Practice Within this unit you will be introduced to markets, industry connections, contexts and future facing professional development within your discipline, in order to complete a two-stage collaborative professional project. This can be either within your course remit or working with students from the Business School for the Creative Industries for a creative start-up.

Major Project The culmination of your studies, your major project is the chance to showcase your research and creative exploratory practice. This will require you to produce a significant body of work, which encapsulates the creative ideas, research methodologies, new insights, technical expertise and professional contexts.

Course specifications

  • Course information 2024 entry
  • Course information annex for Integrated International Pre-Masters (15 weeks) 2023 entry
  • Course information annex for Integrated International Pre-Masters (30 weeks) 2023 entry
  • Student regulations

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change in line with our  Student Terms and Conditions for example, as required by external professional bodies or to improve the quality of the course.

Fees & financial support

Tuition fees.

  • 2024/25 entry: £10,500
  • 2024/25 entry: £10,500  (see fee discount  information)
  • 2024/25 entry (MA): £18,000  (£17,500 for May 2024 start date)
  • 2024/25 entry (Integrated International Pre-Masters course - 30 weeks): £17,500
  • 2024/25 entry (Integrated International Pre-Masters course - 15 weeks): £8,750

Please note: the fees listed here are correct for the stated academic year only. For more detailed information about our course fees please see our fees and finance pages . 

UCA scholarships and fee discounts

At UCA we have a number of financial support information available to assist you with the cost of your studies.

Current UCA students and alumni may be eligible for a tuition fee discount.

Financial support

There are lots of ways you can access additional financial support to help you fund your studies - both from UCA and from external sources. Discover what support you might qualify for please see our scholarships and fee discounts .

Additional course costs

In addition to the tuition fees there may be other costs for your course. The things that you are likely to need to budget for to get the most out of a creative arts education will include books, printing costs, occasional or optional study trips and/or project materials.

These costs will vary according to the nature of your project work and the individual choices that you make.

Students at UCA Epsom have access to campus printmaking workshops with dedicated technical support, campus photographic studios with lighting rigs, green screen lighting set up and digital media suites equipped with Macs and PCs, programmed with specialist design software. There is an extensive library on campus with publiactions, magazines and journals for your studies.

Photography students in UCA Epsom studio

Photograhy studios, UCA Epsom

Mac suite at UCA Epsom

Digital Media suites, UCA Epsom

Print Studios, UCA Epsom

Print studios, UCA Epsom

Student in UCA Epsom library

Library, UCA Epsom

Career opportunities

Graduates of this course can expect to leave their studies with the option to work in a variety of roles, including:

  • Fashion art director
  • Fashion designer
  • Creative director
  • Design director
  • Brand director
  • Marketing & PR director
  • Social Media account director

You may want to undertake further study or a research degree  to specialise even more.

Entry & portfolio requirements

MA course

  • A good honours degree or equivalent qualification in the subject or a related discipline
  • Relevant work experience, demonstrating your ability to study at postgraduate level.

Consideration will also be given to applicants who can make a strong case for admission in relation to a particular project and can demonstrate their potential to satisfactorily complete the course.

Portfolio requirements

For this course we will need to see your portfolio for review. You can either submit a digital portfolio or request an in-person portfolio review with the course team. Further information will be provided once you have applied.

More portfolio advice

The entry requirements for this course will depend on the country your qualifications are from, please check the equivalent qualifications for your country:

  • Non-UK equivalent qualifications

Any additional entry requirements listed in the UK requirements section, e.g., subject requirements, work experience or professional qualifications, also apply to international applicants applying with equivalent qualifications.

Portfolio requirements

You will be required to submit a portfolio for review. Further information on specific portfolio requirements and how to submit your portfolio will be sent to you after we have reviewed your application.

MA course with  Integrated International Pre-Masters course

  • A recognised bachelor degree or 3 year diploma with a strong portfolio in a relevant subject.
  • English language requirements

To study at UCA, you'll need to have a certain level of English language skill. And so, to make sure you meet the requirements of your course, we ask for evidence of your English language ability, please check the level of English language required:

Don't meet the international entry requirements or English language requirements?

You may be able to enter the course through the following entry pathways:

  • Pre-sessional English courses
  • UCA International Foundation courses
  • The UCA International College

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Home » Degrees » Fashion Art Direction

Fashion Art Direction

Graduates from MA Fashion Art Direction program acquire the creative and technical skills to become photo or video producer, art director for fashion magazines and brands, creative director, fashion editor, fashion stylist, creator of visual content for social media, and visual merchandiser.

What We Teach

Art Direction Fashion art directors are the multi-disciplinary creatives behind the visual aesthetics and content creation of a fashion brand or magazine. Students will conceptualize the visual communication of targeted projects, for which they will art direct, produce, and style fashion photo shoots and videos, and craft custom typography and layouts.

Photo and Video Production In a fashion industry dominated by images, the producer of images holds significant power to bring to life and control the creative vision of a project. You will learn through hands-on projects the logistics and protocols of production from concept, styling, and execution of a photo shoot with model and a fashion video

Fashion Styling and Visual Merchandising You will learn the ropes of styling outfits on- and off-figure, and crafting fashion installations and store displays.

Graphic Design With an eye on the digital revolution in fashion, the program will train students to create innovative typography, layouts, websites, and connect the dots by translating their concepts to create visual communications for a multitude of platforms.

Fashion Art Direction Degree

The Fashion Art Direction program at Academy of Art University expands the teaching of fashion art direction to go beyond just the fashion magazine. As a student, you will gain the skills to work as art directors for fashion brands, photo studios, or creative agencies with larger commercial applications.

Careers in Fashion Art Direction

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Your dream is within reach. Follow your heart and get started on the career of your dreams.

Student Work

Chaw Chaw Su San Fashion

Elaina Haviland Fashion

Erica Timmons Fashion

Megan Vo Fashion

Nakia Pleasant Fashion

Sho Tatsuishi Fashion

Yen Nguyen Fashion

Yohamy Cisneros Fashion

creative director university courses


Liberal Arts

The Liberal Arts Program provides students with a holistic education covering the arts, humanities, and sciences. Courses highlight connections between the subject of study and the major fields of art and design, providing context to the larger world of art and design.


The Foundations curriculum heightens perception and understanding of visual structure through the study of drawing, modeling of form, value structure, perspective principles, color, and design theory.

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How to become a creative director

Create award winning advertising and marketing initiatives., what is a creative director.

Creative directors lead teams of creative professionals in the design and delivery of large-scale marketing campaigns, spanning media such as websites, TV and radio a, social media and email.

They have end-to-end responsibility for entire projects – not just the aesthetic elements. This may include developing brand guidelines, creative philosophies and marketing plans, as well as recruiting and managing teams and handling large budgets.

What qualifications do you need to be a creative director?

Although there are no hard and fast rules, creative directors usually come from marketing backgrounds where they’ll have a proven track record (typically 5-10 years) in one or more or the key elements of marketing campaigns e.g. brand development, art design, copywriting, app design or digital media.

There are no prescribed minimum qualifications but a bachelor’s or master’s degree in relevant subjects is considered desirable.

  • Undergraduate degrees – bachelor’s degrees in subjects such as art, graphic design, marketing, communications, journalism, app design or project management might all be seen as relevant/valuable in such a wide-ranging role.
  • Postgraduate studies – a master’s degree in marketing, media management, media design or business might be expected for the most senior creative director roles.

What does a creative director do?

Creative directors require leadership, creative, commercial, communication and organisational skills of the highest calibre.

As a creative director, you’ll manage the entire creative design and delivery process from initial concept/brief to completion, including monitoring the campaign’s feedback and success criteria. You’ll have significant autonomy in your role and will be held accountable for the success of the campaigns that you deliver.

Your team will include graphic designers, copywriters, artists, app and web designers, IT professionals, brand managers and art directors. On smaller projects you might take on the combined role of art director and creative director yourself.

Alongside your creative skills, you’ll need to be a motivational leader, a great communicator, an accomplished project manager and commercially astute. You’ll need knowledge of best practice in the technical elements of graphic design, copywriting, web development and the use of key software applications.

The role of creative director is wide ranging so there’s no single role description, but typical activities would include:

  • Developing concepts for campaigns and presenting to clients
  • Delivering and managing end-to-end marketing plans and taking accountability
  • Managing the commercial aspects of campaign development and delivery
  • Reviewing content, providing feedback and monitoring revisions
  • Managing, motivating and developing team members
  • Evaluating marketing trends and keeping up to date with emerging tools and techniques

Becoming a creative director could be for you if…

Creativity is your middle name

Obviously creativity is key to any great marketing campaign, so you’ll need to be able to generate innovative new ideas.

You’re a born leader

You’ll need to be able to lead, motivate and manage a large team with many disparate roles across multiple locations.

You get stuff done

As a creative director, you’ll require organisational and project management skills to ensure that your campaigns deliver on time to the right quality and on budget.

You’re business minded

You’ll need to be able to understand and articulate the commercial requirements within a campaign, including delivery budgets, advertising costs and expected return on investment.

You’re a natural communicator

Communication is key in any leadership role, so you’ll need to be able to produce and deliver communications across multiple media/formats to audiences at all levels.

What are the typical working hours for a creative director?

In theory, most creative director roles are based on typical office hours, but high pressure, time-critical projects will require significant commitment in time and effort – so expect long and unsociable hours, when necessary.

  • Creative directors, who manage small teams, might expect to earn between £40,000 and £60,000.
  • Experienced creative directors can earn higher salaries of £80,000+, depending on the size of the agency.

Now you know how to become a creative director, why not explore our courses?

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creative director university courses

Creative Director

  • Certifications
  • Related Topics

creative director university courses

What Is a Creative Director? How to Become One, Salary, Skills.

Creative directors develop and oversee the concept and vision for creative projects, such as advertising campaigns, marketing initiatives and video content productions. They articulate their ideas to creative departments, ensuring team members follow branding and style guidelines. Here’s what to know about a creative director’s salary, needed skills and how to become one.

What Is a Creative Director?

A creative director oversees creative projects from concept to final product, generating the artistic vision that creative team members follow. As leaders in creative departments, creative directors can picture the end result and get creatives to execute their ideas through design and branding instructions. Whether it’s for a TV commercial or a brand activation, creative directors ensure the stylistic details of each project are consistent and representative of their company’s brand.

What Do Creative Directors Do?

Creative directors guide the direction of creative projects by developing a big-picture vision and brand guidelines. They oversee every stage of the creative process, approving artwork, strategy and other project elements.

Creative Director Responsibilities

  • Develop and oversee the vision and concept behind creative projects. 
  • Align creative departments and stakeholders with their ideas. 
  • Understand business objectives and client needs, adjusting projects accordingly.  
  • Create and enforce design and branding guidelines. 
  • Manage budgets and project resources.

Day-to-Day Responsibilities of a Creative Director

  • Meet with creative teams to brainstorm and share ideas. 
  • Approve artwork, strategies and other project decisions. 
  • Meet with clients to discuss project scope and direction.  
  • Check in with teams to evaluate progress and provide additional materials.

Creative Directors Within a Company

Creative directors are often the top role within a creative department. Even though they collaborate with creative team members and other creative leaders like the art director , the creative director makes the final call on project decisions. Company hierarchies can vary based on industry, but creative directors typically report to higher positions like a VP of marketing, chief marketing officer or a chief creative officer .

Importance of Creative Directors

Creative directors are the main leaders of creative departments, developing concepts and ideas for projects. Without their leadership, teams wouldn’t be able to complete initiatives that follow a coherent vision and adhere to consistent branding guidelines. As a result, creative directors are crucial contributors to the brand image and financial success of a business.

What Skills Are Needed to Be a Creative Director?

Qualifications to be a creative director.

  • In-depth knowledge of art, design and branding principles. 
  • Ability to create and maintain a creative vision through project stages. 
  • Experience leading creative teams and enforcing guidelines. 
  • Familiar with the latest art and design trends and best practices.

Creative Director Prerequisites

  • Bachelor’s degree in fine arts, marketing, graphic design , fashion design or a related field. 
  • Six to 10 years of professional experience in relevant positions. 
  • Master of fine arts (not required, but helpful for standing out in talent pool).

Creative Director Hard Skills

  • Extensive knowledge in artistic and visual design. 
  • Proven success in crafting and executing brand strategies . 
  • Prior experience serving in a leadership role for larger projects.
  • Understanding of design thinking and UX design principles. 
  • Knowledge of coding languages and online marketing tools. 
  • Experience in copywriting , photography, graphic design and other creative areas. 
  • Financial and business savvy.

Creative Director Soft Skills

  • Creative and conceptual thinking. 
  • Big-picture vision for aligning creative projects with company and brand mission.
  • Project and time management skills .
  • Strong leadership abilities . 
  • Written and verbal communication skills. 
  • Collaborative and people-oriented mentality. 
  • Analytical and critical thinking.

Tools and Programs Creative Directors Use

  • Graphic design software like Adobe Illustrator , Photoshop and Canva. 
  • Online meeting platforms like Zoom, Microsoft Teams and Google Hangouts.
  • Project management platforms like Airtable, and ClickUp.

How to Become a Creative Director

Creative director education and experience.

Creative director positions often require candidates to complete at least a bachelor’s degree in art, marketing, fashion, English or a related creative field. Some students go on to complete a master of fine arts as well. Upon graduation, professionals should expect to work six to 10 years before becoming creative directors. It helps to start in entry-level roles like copywriter, graphic designer and photographer. Top performers can earn a promotion to a leadership role like art director or senior copywriter, gaining the management experience necessary for a creative director position.

Creative Director Certificates and Courses 

  • UX design and UI design courses to improve design knowledge. 
  • Design thinking courses to increase understanding of design principles. 
  • Leadership training programs to enhance leadership qualities. 
  • Courses in content marketing and other marketing areas. 
  • Creative certifications to boost credentials. 
  • Graphic design certifications like this Coursera specialization .

Creative Director Career Path

Most creative directors begin their careers as copywriters, graphic designers, photographers, UX designers and other entry-level roles. Aspiring creative directors will want to secure a promotion for a role like art director or senior designer, so they can gain the managing and leadership experience needed for creative director positions. Although creative directors land at the top of the creative department hierarchy, they can move up to roles like executive creative director or chief creative officer. However, this trajectory depends on the company and industry.

Creative Director Salary and Job Outlook

According to the Bureau of Labor Statistics, the number of advertising, promotions and marketing managers will increase by 10 percent between 2021 and 2031. Falling under the marketing and advertising manager umbrella, creative directors should benefit from the demand for managers in related creative fields. 

The full compensation package for a creative director depends on a variety of factors, including but not limited to the candidate’s experience and geographic location. See below for detailed information on the average creative director salary.

Careers Related to Creative Director

Latest ux and design jobs, companies hiring creative directors, most common skills for creative director, related design careers.

  • Creative Direction and Curation for Fashion

Creative Direction and Curation for Fashion BA (Hons)

  • Level(s) of Study: Undergraduate
  • Typical Offer: 104 - 112 UCAS tariff points
  • UCAS Code(s): W233
  • Start Date(s): September 2024
  • Duration: 3 / 4 year(s)
  • Study Mode(s): Full-time / Sandwich
  • Campus: City Campus


Creative direction is championing the intersection where art direction and aesthetic design meet strategy. As such, the role of Creative Director and Curator is becoming increasingly important across the full fashion and lifestyle sector. This course responds with a focus on visual literacy and aesthetic agility based on contextual understanding, critical thinking and conceptual innovation.

By investigating and innovating cultural and social aspirational narratives, you will develop aesthetic solutions across a range of multi-modal promotional platforms and communication spaces – 2D and 3D, print and digital, photographic and film – meeting the needs of the ever-shifting fashion industry.

Through an interrogation of aesthetics and visual outcomes, you will have a unique opportunity to develop real authority on the creative and conceptual possibilities of the role of Art Director and Creative Curator, grounded by a rigorous understanding of the evolution and provenance of image-based innovation and storytelling.

What you’ll study

Develop your unique creative voice through the creation and interpretation of image, covering a broad visual base that will meet the needs of the changing fashion landscape and provide brands with compelling distinctive identities. By investigating and innovating cultural and social aspirational narratives, you’ll develop aesthetic solutions, across a range of multi-modal promotional platforms and communication spaces including 2D and 3D, print and digital, photographic and film – meeting the needs of the ever-shifting commercial context. You’ll harness your innovative instincts to provide provocative yet viable recommendations that truly impact brand futures, expand consumer experiences, and contribute to the broader societal and cultural impact of fashion and retail.

Experiment and Investigate: Introduction to Creative Direction and Curation 

(40 credit points)

This module will introduce students to the concept of curation and direction through the development of wider knowledge of the global market place.

Students will be encouraged to develop skills around ideation through research and active participation in the learning environment.

Research and Evaluate: Fashion Environments, Cultures and Trends

(20 credit points)

This module will embed a cultural curiosity in students through the development of a habitual and focussed research process.

Students will develop their understanding of a curatorial approach through the consistent growth of knowledge through research practice and will develop their broader research skills by investigating their personal perspective as practitioners.

Ideate and Curate

Students will be able to curate research to generate ideas to form a series of creative propositions.

This will involve:

  • Introduction of a curatorial approach to generate ideas.
  • Developing an understanding of why the processes gleaned from 'Research & Evaluate' can come before or after the Idea alongside the development of dexterity in moving between ideation and research.
  • Introduction of critique and opinion as part of the creative process.
  • Development of confidence in idea generation without consequence of feasibility

The Industry and You

This module is focussed on allowing students the ability to begin their investigation into the possibilities the workplace has to offer in the world of fashion curation and direction.

Students will be encouraged to reflect on their own personal skills and passions and use this knowledge as part of their active investigation.

Curate and Create for Fashion 

This module allows students to develop their knowledge and skill base within the world of curation in the broadest sense within the fashion industry.

Focussing on the importance of curation as the basis for the creative output both as a curated or directed solution, the module continues to encourage the students to focus on the research process as the underpinning a curatorial approach which is applied in the telling of compelling and innovative narratives in fashion.

Optional Module

You will also choose one optional 20-credit module from:

  • 3D Materials and Exploration
  • Storyboarding
  • Publishing: Experimental Formats
  • Telling Stories
  • Ethical Design (online and in person)
  • Responding to the Visual World
  • Creative Live Event Production
  • Web3 & Creative Autonomy

Direct and Product for Fashion

This module allows students to take their curatorial knowledge and apply their learning to a fashion direction environment.

Encouraging the students to work collaboratively to develop their co-creation skills but also fostering a practical and proactive approach to creative problem solving and innovation as a way to generate relevant and timely creative solutions.

Co Lab: Research, Exploration and Risk-taking

Through active participation with team-based problem solving, you will work together in mixed teams on a project where you will use your creative ideas to generate solutions to the challenge or brief. Your project will allow you to explore how creativity can make an impact in society, as you choose a theme of sustainability, social justice, enterprise and innovation or community. This collaborative learning experience will expose you to a range of new processes and approaches that will develop your creative thinking.

Learn more about Co Lab

Optional Placement Year (Sandwich)*

We have an option for all of our students to undertake a placement year (Sandwich) and allow you to decide whether this is right for you once you have completed years 1 and 2 of your course. This time spent working in industry provides our students with crucial work experience, which is highly prized and much sought after by employers upon graduation. If you are successful in securing a placement you will have the chance to gain an additional Certificate or Diploma in Professional Practice, dependent on duration.

* If you choose to take the sandwich route option, you will still need to apply for this course with the full-time UCAS code: W233

Develop, Propose and Create: Negotiated Project

(60 credit points)

Students will develop a proposal for a final creative negotiated project at this stage.

Students are encouraged to develop proposals which foster their own creative passions with a focus on their own goals within the workplace. Negotiated with their tutor the students are then allowed to explore their creativity within the final projects produced.

Personal and Professional Direction 

This module will allow students to draw on their understanding of the industry and their own personal aspirations to develop a portfolio which is focussed and work ready.

Real World Project

The professional practice module allows students to negotiate a real-world project or series of projects to enable them to achieve confidence and professional skills within their chosen sphere of work. Negotiated in advance the student can choose to work with one client or a number of clients over the intended period of study.

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Creative Direction and Curation for Fashion at NTU

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