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University for the Creative Arts

About university for the creative arts.

The University College for the Creative Arts is a specialised public university for arts and design located in the United Kingdom.

It was initially established in 2004 and attained university status in 2008.

It offers undergraduate, graduate and postgraduate courses in a wide range of subjects ranging from fine art, animation, business, music and photography. It offers these courses through its seven academic schools namely: the Canterbury School of Architecture; crafts and design; fashion; film, media and performing arts; fine art, photography and visual communication, further education and the Business School for the Creative Industries.

The university has a number of centres such as the Animation Research Centre, Centre for Digital Scholarship, Crafts Study Centre and several other research clusters to further its academic research.

The university also has a wide range of academic collaborations with institutions across the world such as the London School of Marketing and Design and the MIT School of Design among others.

Students and staff have the opportunity to study and work abroad. It has partnerships with leading industry experts and corporations too.

The University College of Creative Arts is the second largest provider of creative arts education in the UK and has four campuses in Canterbury, Epsom, Farnham, and Rochester.

The university organises several events every year through its student union and has a wide range of facilities such as animation suites, virtual reality labs and 3D printing facilities.

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Study creative arts in the UK

Inspirational creative careers.

The UK is an exciting, inspiring place with a long history of cultural and creative achievements. This has allowed us to develop some of the world’s best industries for creative professionals, from art and theatre to advertising and television – each one fed by university degrees that know exactly how to foster emerging talent.

There are more than 1,500 art and design degrees in the UK, and four of the best performing arts universities in the world. With so much departmental collaboration, our graduates are exposed to all kinds of cross-pollinating ideas and approaches. And with countless museums, galleries, gigs, festivals and other cultural experiences to enjoy in your spare time, the UK really is the best possible place to spark your imagination and career in creative arts.

Passionate about creativity

We’re passionate about creativity in the UK, and everywhere you go you’ll find examples of artistic expression – from iconic personalities to local artistic events. Nowhere is this more true than our university campuses, which are thriving with all kinds of performances, live music and creative groups. But whatever your passion – Shakespearian theatre, underground music festivals, or epic installations – it’s easy to connect with likeminded individuals and cutting-edge creatives in action. Everything you need to be inspired and grow the skills you’ll need to succeed anywhere.

What to expect

Wide range of courses.

From universities and colleges to specialist conservatoires, you can find career-focused creative arts courses in the key specialisms that interest you.

  • Film and animation
  • Photography
  • 3D design and textiles
  • Creative writing / screen writing
  • Graphic design

We have some of the best performing arts schools in the world, so whether you have a passion for acting, dancing or singing – or all three – you’ll find everything you need to rise to the top. You’ll develop a rich understanding of the history and theory of your creative field, before refining your talents for the ultimate self-expression. So you graduate ready to make an impression on the world.

You can study a wide range of musical genres in the UK, with a blend of theory and practice that will ensure your knowledge is as well-developed as your skills. As you proceed you can tailor your modules to whatever gets you most excited, from performance and composition to recording.

If you have a way with words – whether it’s poetry, screenwriting or fiction – you’ll find talented teachers ready and waiting to help you push your talent to the next level. A range of flexible degrees will help you understand everything you need, from structure and craft to how to tailor your writing to a specific audience and get your foot in the door with publishers and agents.

Students of film, photography and animation will find world-class expertise on-hand in the UK, showing them how to master everything from narrative structure to lighting, image composition and editing. Not only that, you’ll get the chance to refine all these skills on state-of-the-art equipment, such as powerful HD cameras and motion capture technology.

Artists and designers of all kinds are able to express themselves and refine their skills on a range of excellent degrees, where you’re encouraged to think differently and rewrite the rules. From ceramics to comic art, we’ve got thousands of courses to choose from, each one led by fantastic teaching staff with industry connections in your chosen field.

Create the career you want

Whatever you choose to study in the UK, you’ll find courses designed with your graduate journey in mind. Through our progressive approach to learning, we’re experts at balancing the academic with the expressive, and the practical challenges of getting your big professional break.

With modular courses, a clear focus on professional career paths – and total immersion in the English language throughout your studies – you’ll be set to succeed anywhere in the world.

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In CA

Creative Arts

Creative arts undergraduate degrees, creative arts postgraduate degrees, creative arts research degrees, employability and opportunities.

Our vibrant School of Creative Arts offers an inspiring and supportive environment in which to start your journey towards a creative career. Our film, media, design, visual arts, music and art therapy courses are all led by talented artists, experienced lecturers and industry experts.

We also offer innovative cultural journeys that will help you view the world in a whole new way, giving you exceptional opportunities to learn and develop. Alongside traditional subjects such as English Literature, English Language and Linguistics, Politics and International Relations, History and Philosophy, we offer applied courses including Mass Communications, Journalism, Media and Creative Writing.

With a wide variety of modules to choose from in a range of subjects, you’ll be able to shape your degree around your personal interests and ambitions. Many offer opportunities to study abroad, immersing you in another culture.

Rookie Awards

Our Creative School is ranked 3rd in the UK (The Rookies Top Global Creative Schools, 2023). We'll help you develop your creative curiosity by putting the latest technology at your fingertips, including 3D printers, a motion capture studio, a construction and carving workshop, jewellery benches, sound control rooms, darkrooms and post-production suites.

Nick Lovegrove

Programme Leader for Graphic Design and Illustration

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Contact information

School of Creative Arts University of Hertfordshire Hatfield Hertfordshire AL10 9AB UK

+44 (0)1707 285300

[email protected]

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SUBJECT AREAS

TESTIMONIALS

LEADING ALUMNI

-- Discover more about the no. 1 creative specialist university in the UK --

Each of UCA campuses is a thriving hub of collaborative  creativity. They are vibrant communities of artists, designers and  creative arts professionals, all of whom will provide a huge amount of  support and enable you to create extraordinary, innovative work that  opens the door to your future career. You’ll also be supported by our  talented technicians, who are integral to the development of your  practical skills.

Creative employment is growing in the economy. As a result, a vast range of opportunities have opened up for those of you looking to step into the creative business sector. 

At UCA, the courses combine creative education with business approaches. This allows you to develop an innovative and distinguished professional understanding. An understanding that’s essential to excel at specialized leadership challenges and opportunities within the creative industries. 

Your learning at UCA will be:

              Problem-based and commercial

              Combining theory and research with practical skills

We cultivate leadership, entrepreneurial and strategic planning skills in you to help you stand out from the crowd.

One of the largest specialist creative arts universities in Europe, offering a truly global perspective in creative education!

UCA Campuses

Take a virtual tour of our Epsom campus and view 360 images of some of our creative studio spaces and workshops:

UCA Canterbury

UCA Farnham

UCA Rochester

At UCA, you can choose from hundreds of courses, covering every kind of  creative specialism. Follow the links below to find out more about the  subject areas which interest you the most.

Subject areas

#WeAreTheCreators

Leading the field of technology and user design, these subjects help you create the world of your imagination.

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With over 60 years’ experience in delivering architecture education, we offer highly-regarded architecture and interior design courses.

We offer exceptional craft and design workshop facilities and equipment for you to progress onto a successful career.

As our music student, you’ll be stretched creatively to explore the theoretical context behind your practice and be encouraged to put your ideas into innovative projects.

Our fashion and textiles courses focus on creativity, skills, innovation and professionalism.

These courses coupled with valuable opportunities of work experience and networking alongside top film and TV professionals enables you to learn and enhance your skills.

Our Fine Art courses equip you with the practical skills and entrepreneurial knowledge to succeed in the arts sector.

Our courses place an emphasis on building skills and confidence in you through cross-course collaboration, preparing you to excel in this competitive sector.

These courses will teach you high-level technical knowledge - perfect for finding your voice as a designer.

These courses at UCA offer you the chance to develop skills in branding, PR, promotion, forecasting, trends and merchandising.

Our media and journalism degrees teach you to become a creative thinker and effective writer plus how to engage audiences across various media platforms.

Our photography courses will have you experiment, take risks and use your distinctive flair to become an expert in creating original visual work.

Testimonials

#Successful

Doing my masters from UCA really helped me to get a wider perspective of the design world. What I value the most was the freedom; the flexibility and the responsibility of manoeuvring one’s own education based one’s own inquiries. Even though I did the Fashion course, there was enough room to do things out of the domain of fashion. We had common lectures with other Masters students from all backgrounds and courses. This was great to ensure a cross-cultural and interdisciplinary learning. Tutors gave customized, constructive and individual feedback and that is something one expects out of a Master’s programme. 

ABHISHEK ANUPAM - PHOTOGRAPHER

MRIDU SAHAI - THE DESIGN VILLAGE, FOUNDING MEMBER

creative arts university in uk

Leading Alumni

I had an amazing time studying photography/art at UCA. My only regret was that the course was only a year long, I would’ve loved to stay at the university for a few more years if I could have. The course taught me a lot, but above all else, it taught me to respect my vision, helped me understand my motivations towards creating photographs, and made me a better thinker in the process.

UCA is the No. 1 Specialist Arts University according to the 3 major league tables, Times & Sunday Times 2019, Complete University Guide 2020, and Guardian University League Table 2020.

Students can choose their ideal course from a staggering list of 120 creative courses at UCA.

UCA has been awarded Gold in the Teaching Excellence & Student Outcomes Framework (TEF) 2020.

96.9% Of UCA students are employed or pursue further studies within 6 months of graduating, the DLHE Survey 2018 confirms.

UCA is the 2nd  largest  provider of creative education in Europe.

Placed 13th in the Guardian Main League Table (2020).

UK’s No.1 Specialist Creative University for employment of graduates , according to the DLHE survey 2018.

UCA is placed among the top 10 universities in the UK for teaching quality , confirmed by the National Student Survey 2018. 

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The coach will also provide you with all the relevant information relating the university that would assist you to understand weather the university will help fulfil your professional aspirations.    

PJ Liguori best known for his YouTube channel KickThePj is an alumnus of UCA.

UCA is one of the Top 10 research communities in art and design. (Confirmed by REF 2014)

Dame Zandra Rhodes, one of the world's high-profile fashion designers is a UCA alumna.

The Oscar-winning film-maker & graphic designer Arnold Schwartzman is a UCA alumnus.

UCA is the UK's No. 1 creative university from a job perspective.

The director of film like Godzilla (2014) and Rogue One (2016) Gareth Edwards is an alumnus of UCA.

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Creative Arts courses

The Open University now offers a broad range of qualifications and courses in the creative arts. These online courses are available through our college dedicated to the creative arts, The Open College of the Arts.

Choose from part-time distance learning courses in graphic design, photography, painting, drawing, illustration, interior design, and textiles.

creative arts university in uk

From August 2023, all Open College of the Arts honours and masters degrees will be accredited by The Open University.

To learn more about our creative arts courses through The Open College of the Arts, and how to apply, visit the The Open College of the Arts website or click on a course link below.

Undergraduate Creative Arts courses

Choose from our subject-specific art degrees if you have a particular discipline you’re passionate about. Alternatively, The Open College of the Arts BA (Hons) Creative Arts degree provides an exciting opportunity if you’re looking to explore two or more creative arts practices.

Illustration of graphic design

BA (Hons) Graphic Design

Explore the creative world around you with our graphic design degree, and develop your unique graphic design practice.

Photographic illustration

BA (Hons) Photography

Our highly popular online photography degree will help you advance in (or even begin!) your photographic journey.

An example of a ba hons painting student's work

BA (Hons) Painting

Our online painting degree helps you develop your core skills, methods and approaches in the many practices of painting.

Illustration of drawing

BA (Hons) Drawing

Question your ideas of what drawing can be on our online drawing degree, and discover your creative potential.

Example of work created by a ba hons illustration student

BA (Hons) Illustration

Explore book, editorial, commercial and graphic novel illustration – and beyond! – on our broad-ranging illustration degree.

Artwork scribed on a beach

BA (Hons) Creative Arts

Explore our multidisciplinary creative arts degree for an exciting journey through diverse artistic forms.

Illustration of ceramic art

BA (Hons) Fine Art

An online fine art degree sees you acknowledge and learn from tradition while pushing forward in contemporary practice.

An example of a ba hons textiles student's ribbon work

BA (Hons) Textiles

This online textiles degree offers a rich exploration of surface, pattern, texture and materials in many forms.

Example or work produced by a ba hons visual communications student

BA (Hons) Visual Communications

This online degree will give you the skills and tools to communicate with any given audience.

An example of an interior design student's work

BA (Hons) Interior Design

Explore how you can discover the full potential of different spaces with this online interior design degree.

Postgraduate Creative Arts courses

Find your creative voice with one of The Open College of the Arts two-year online postgraduate courses.

Floor standing fine art exhibition

MA Fine Art

This online fine arts programme focuses on studio practice and developing your skills in your medium of choice.

Illustration of bird, flowers and leaves

MA in Graphic Design

Working on your chosen medium, this masters degree is available as a two-year part-time course.

Arts foundation courses

If degree study is new to you or you are uncertain where to start, we recommend you consider getting started with one of The Open College of the Arts Art Foundation courses. These courses will provide the building blocks you will need to start on a degree pathway, help to build your confidence, and familiarise you with the study skills you need to study from home.

  • Foundation Creative Writing
  • Foundation Drawing
  • Foundation Drawing for Textile Art, Design and Fashion
  • Foundation Drawing from the Past
  • Foundation Interior Design
  • Foundation Material and Making
  • Foundation Music
  • Foundation Painting
  • Foundation Photography
  • Foundation Textiles

Personal Development Courses

Whether you’re studying for a different qualification and want to try something new, are working on your continuing professional development (CPD), or are looking to enhance your knowledge and practice, you can do that with the Open College of the Arts through our personal development courses.

  • Mixed Media for Textiles
  • Textiles Vocabulary
  • Illustration Sketchbooks
  • Key Steps in Illustration
  • Expressing Your Vision
  • Scriptwriting
  • Starting Your Novel
  • Writing Skills

Short Courses

Focusing on a single topic, these short courses run for 8–10 weeks. Designed and led by The Open College of the Arts expert tutors, you will go deep into a topic and develop expertise in topical issues.

  • Photography as Language
  • Investigating Place with Psychogeography

Contact The Open College of the Arts

If you have any questions about creative arts courses with The Open College of the Arts, please get in touch with our enquiries team:

Telephone: +44 (0)1226 978330 Email: [email protected]

Or via The Open College of the Arts contact page .

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Study Creative Arts, why & how to study

If you’re considering a career in a variety of artistic fields like music, theatre, film, fine art, or graphic design a creative arts degree could give you the chance to develop your creative practice..

Author image

What’s Creative Arts?

What creative arts degrees can you study, what do you need to get onto a creative arts degree, what topics does a creative arts degree cover, how will you be assessed, why study creative arts, are scholarships and bursaries available to students studying a creative arts degree, what do creative arts graduates earn, what jobs can you get as a creative arts graduate, what are the postgraduate opportunities, similar subjects to creative arts, have any questions.

Creative arts encompasses a wide range of artistic disciplines including visual arts, performing arts, music, design, and media. The subject explores things like paintings, sculptures, photographs, installations, music compositions, dance performances, theatrical productions, films, animations, graphic designs, and digital media projects.  

A degree in Creative Arts will provide you with opportunities to produce works of art that develop your creativity and imagination so you can communicate your ideas as well as explore new ways of thinking and seeing the world. You’ll also be encouraged to interpret and analyse various existing art forms thinking about the historical and cultural context. 

Undergraduate Creative Arts degrees on offer in the UK include: 

Creative Arts and Humanities BA  

Creative Arts and Industries MA  

Creative Arts Practice BA  

Creative Arts for Health and Wellbeing CertHE  

Creative Arts with Acting Performance Foundation Degree   

Options may include an integrated foundation year, professional placement year or year abroad. 

  • Find an undergraduate Creative Arts degree
  • Types of undergraduate degrees

What do you need to get onto a Creative Arts degree?  

Must have .

Entry requirements for a Creative Arts degree at a university typically range from 56–168 UCAS points. This could include: 

A Levels: A*A*A*–DC 

BTECs: DDD–MM 

Scottish Highers: AAAAA– BCD (Advanced Highers: AAA–DD) 

International Baccalaureate: 45-31 

Most universities will ask to see a portfolio of your work  

Good to have  

Evidence of how your creative and artistic skills and knowledge are developing through independent research, courses or online learning  

Finding out about careers through the websites of professional bodies like the Crafts Council, Artquest or the Artist's Information Company (a-n) 

Entering exhibitions or taking part in competitions 

Volunteering or work experience/shadowing related employers or freelance artists in a range of settings like a gallery, design agency, print workshop or supporting art clubs for children or families 

If eligible, attending an art summer school run by the Sutton Trust 

  • Entry requirements
  • About UCAS points
  • Alternatives to A Levels

What topics does a Creative Arts degree cover?

Typical modules for courses in this subject include: 

2D and 3D practice  

Graphic design practice  

Mixed media textiles practice  

Live art practice  

Printmaking  

Ceramics  

Creative writing  

Photography  

Music  

Creativity and culture  

Key concepts in cultural theory  

Global arts  

Business and marketing skills for creatives  

Depending on your modules, you could be assessed through: 

Coursework 

Essays 

Exams 

Group work  

Practical projects 

Portfolios 

Presentations 

A dissertation is usually a final year option 

Career-specific skills: 

Practical skills in your areas of interest, whether in the use of materials and methods or software and techniques 

Knowledge of historic, contemporary and cultural theory and practice that influences creative direction 

Transferable skills: 

Creative and critical thinking  

Communication  

Entrepreneurial and business skills  

Research  

Time management  

Collaboration  

Presentations  

Professional accreditations: 

Some universities may have links with professional organisations in the arts rather than accredited degrees 

Are scholarships and bursaries available to students studying a Creative Arts degree?

Some universities offer Creative Arts students specific scholarships, bursaries, or grants so it’s worth checking if you are eligible, how to apply and what it covers such as materials, tuition fees and/or living costs.  

What do Creative Arts graduates earn?

Creative Arts graduates will have a diverse range of skills and may go into a wide range of careers. Earning potential will depend on your specialism, location and size of company you work for. For example, a graduate graphic designer might earn between £18,000 and £23,000, a junior arts administration, around £20,000–£25,000 and an art therapist with the NHS approx., £33,000.

Many graduates decide to become self-employed, so your salary would vary depending on your networking skills, your capacity to take on clients consistently and how much you charge.  

Read more on what graduates do and earn here.

What jobs can you get as a Creative Arts graduate?

A Creative Arts degree will give you a range of possible career opportunities to choose from. Depending on your interests and specialism, you might become:

Animator  

Art administrator or co-ordinator  

Art therapist  

Content creator  

Creative writer  

Film and video editor  

Illustrator  

Graphic designer  

Multimedia artist  

Photographer  

Printmaker  

Teacher or lecturer  

Examples of postgraduate courses available at universities in the UK: 

MA Creative Arts in Education  

Creative Arts and Mental Health MSc 

Masters by Research Creative Arts 

Doctorate of Creative Arts DCA 

  • Find postgraduate courses for Creative Arts
  • Types of postgraduate degrees

Similar subjects to Creative Arts

Other subject areas that might appeal to you include: 

Art and Design

Communication and Media Studies

Creative Writing

Drama, Dance and Cinematics

Film Making

History of Art, Architecture and Design

Get in touch with our experts by emailing  [email protected] .

We’ll be happy to hear from you! 

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Open College of the Arts

To find out more details about the transfer to The Open University see A New Chapter for OCA .

Ba (hons) creative arts, part-time, online, study a creative arts degree with oca.

Do you have a love of all things creative? Are you inspired by multiple art practices? Or would you love to experiment with a variety of medias?

Our Creative Arts BA (Hons) degree is truly interdisciplinary and is specially designed for you to enjoy the freedom to explore artistic practices and express your unique voice as a creative. Your journey on this course includes the opportunity to create original and exciting ways to communicate complex ideas and concepts.

Studying a creative arts degree online gives you the flexibility to study in your own space, at your own pace, while being supported by OCA’s tutors and student community.

You’ll explore all areas of the creative arts, providing the finest opportunity to explore your artistic skills and creative identity. You can develop your artistic and design skills in a range of disciplines from Writing, Drawing, Graphic Design, Illustration, Moving Image, Music, Painting, Printmaking, Photography, Sculpture and Textiles. The course will support your ambitions for making in your chosen areas to form the perfect degree for you.

What is a BA Creative Arts course?

Creative Arts is a dynamic degree where you will learn what it means to become an interdisciplinary creative artist. You will encounter central themes like time, place and identity to broaden your engagement with a wider world. In addition, you will access a suite of skills content to apply to your ideas and grow your distinct creative language. The degree balances practical and academic input, so you will have the right skills to develop as a creative arts practitioner.

The course offers students a choice of relevant subjects and through regular tutor support builds these into the learning structure, with a view towards broader engagement with the arts. The course is interdisciplinary in the way it engages students with ideas in the wider world and applies this to a creative practice made up of two or more disciplines. This interdisciplinary course is structured to deliver a broad array of content and provide opportunities for both personal and professional development in students’ choice of disciplines.

Students’ individual practices will develop out of the connections they form between the subjects covered and their practical work from their distinct chosen disciplines. The three stages of study provide a framework for pacing the content, affording regular points of contact with their tutor to guide their learning and assist in their choices.

Our online creative arts degree is designed for students who wish to fulfil their ambitions for a diverse practical and critical engagement with the arts and understand how their unique creative voice situates itself within contemporary practice and the broader cultural world.

We regularly review our curriculum; therefore, the programme of study described on this page – including its availability, its structure, and available units – may change over time. If we make changes to this programme, we’ll update this page as soon as possible. Once you’ve registered or are studying this programme, where practicable, we’ll inform you in good time of any upcoming changes. If you’d like to know more about the circumstances in which OCA might make changes to the curriculum please contact [email protected].

Course Structure

As of September 2021, the BA Hons Creative Arts course will deliver 3x 40 credit units in each Level of the course.* You can watch a conversation with programme leader (Doug Burton) and unit developer (Rachel Smith) about the first core unit of the degree, Experience Creative Arts here .

Students encounter the term interdisciplinarity to understand what it means and how they will apply it to their studies. Subjects explored include time, place, global and cross-cultural perspectives, and how to use research from within and outside of the arts to apply to their practical work. Students also test and experiment with skills from a range of disciplines before choosing their distinct creative path. Stage 1 students have the opportunity to show their work online as part of an end of level peer-reviewed presentation that forms a bridge to their studies at Stage 2.

Students develop their understanding through interdisciplinary thinking. We encourage an emphasis on finding your distinct creative voice through developing your practical work across disciplines. A furthering of research of your perspective on the world and how you form relations to subjects that interest you is crucial to your development. Students test their interdisciplinary creative language and are encouraged to take risks in preparation for Stage 3.

Stage 3 units provide students with a breadth of intellectual, practical and transferable skills required for a range of roles in the creative arts. The level requires students to answer key questions defining the nature of their interdisciplinary practice, articulating their ideas, researching the theory and applying it to their creative work. Students are encouraged to progress their studies, and the course provides them with the opportunity to collaborate online, present their work as they establish external projects for further application of their interdisciplinary studies in either a professional or personal context.

*For current students enrolled to a Level of this degree prior to September 2021, existing units across all levels will remain available as ‘teach out’ units to ensure no students are disadvantaged due to the changes. Once enrolled to a new level, students will follow the new degree pathway. 

We regularly review our curriculum; therefore, the qualification described on this page – including its availability, its structure, and available units – may change over time. If we make changes to this qualification, we’ll update this page as soon as possible. Once you’ve registered or are studying this qualification, where practicable, we’ll inform you in good time of any upcoming changes. If you’d like to know more about the circumstances in which OCA might make changes to the curriculum, see our Academic Regulations or contact us . This description was last updated on 14 December 2022.

Programme Specification 2023/24 New Curriculum

This Programme Specification is for all units on the new curriculum

Programme Specification 2023/24 Running Out Curriculum

This Programme Specification details the units and learning outcomes that are being taught out.

Creative Arts Accessibility Guides

Accessibility guides give an indication of the type and format of content, teaching, and learning activities on the course, and how these are ordinarily delivered.

Foundations

Level 1 (he4).

For the level

Level 2 (HE5)

Level 3 (he6), breakdown of costs..., more information.

With the OCA, you can study a BA (Hons) degree in our flexible online learning model at approximately one third the cost of a degree at a traditional physical university.

Students study and pay for the course on a unit-by-unit basis, so you only pay for the course as you enrol to each unit.

This course is eligible for a part-time tuition fee loan from Student Finance England, Wales and Northern Ireland, or you can self-fund the course and break down costs even further through the deposit and instalment option.  Find out more about your funding options here .

You will require regular use of a computer or laptop and internet access. Most essential reading materials can be accessed through the digital library services and eBooks.

Students are responsible for sourcing and, where necessary, purchasing any additional software and resources specified. These can be around £400 at Level 1, £500 at Level 2, and £550 at Level 3. Where possible, open or freeware equivalents will be discussed alongside industry standard options.

On this course, resources will vary depending on which creative disciplines you study. You will be introduced to various disciplines within your first two units, after which you can make an informed decision about where you take your creative practice.

You may be eligible for any student discounts on computer equipment and software by using your student email, and you can find out more information about student discounts here .

Our courses are designed with open access in mind, meaning you don’t need specific subject qualifications to enrol. You can review the study requirements here so you’re prepared for online study at higher education.

If you plan to study Music on this degree course, you will need to have prior knowledge of music theory, specifically Grade 5 of the Associated Board of the Royal Schools of Music or equivalent.

We accept enrolment for our BA (HONS) courses in monthly intakes throughout the year.

Review the key enrolment deadlines on the link below.

How to Apply

Our part-time degree courses are completed on average between 6 and 9 years. The degree is structured into three levels (instead of three years) so you’re able to manage study around other commitments.

Once enrolled, you’ll have a maximum of 12 years to complete your degree course. There are unit and level timeframes within the overall degree time frame, and you’ll need a minimum of 10 study per week to keep on track. To find out more about course duration and managing your time, click here .

Your course materials are accessible online through the virtual learning environment, OCA Learn, where you’ll also have access to student forums, a subject space, the student handbook and the online library. You’ll work primarily from a set text of course materials and resources, but can also sign up to webinars, workshops and study groups in addition to your core learning.

Once you’ve completed the required assignments within a course unit and received tutor feedback, you’ll submit a portfolio of work to an assessment event. This gives you the opportunity to develop your work before you have it formally assessed to achieve credits towards your degree.

Upon completing our BA (Hons) Creative Arts degree, you’ll be set with skills to achieve great things. You could use your practice as a Creative Director, Designers and Illustrator, Photographer, Printmaker, Web developer, to Stylists or Glass Blowers, the options are endless. Prospects can help you with a variety of options of where your degree could take you.

In May 2022 the Department for Culture, Media, & Sport estimated there were some 2.3 million jobs in the UK creative industries, and post pandemic the Creative Industries are growing faster than the UK economy as a whole.

The Academic Regulatory Framework (ARF) regulations are applicable to all taught courses offered by the Open College of the Arts (OCA). As of January 2024, this will lead to an undergraduate award of The Open University (OU).

You can review the ARF through the link below:

Academic Regulatory Framework

Get started with our BA (Hons) Creative Arts degree here!

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About You: Student Details

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About You: Entry Requirements (1/3)

OCA offers open access courses, meaning you can start studying something you may have been interested in for years but haven't been able to pursue. What we are interested in is your aptitude and enthusiasm for your chosen subject.

You don’t need specific subject related qualifications to study with us, however there are minimum entry requirements you need to meet to ensure you have the right tools to get started.

English Language

As your legal nationality features on the majority English speaking countries list or you are a continuing student, you do not need to provide evidence of English Language proficiency. You will still need to confirm that you have a good standard of English to study this course.

You have indicated a legal nationality that is not featured on the majority English speaking countries list as provided by the CEFR. You must provide evidence of your English language proficiency equating to B2 of the CEFR.

You can evidence you meet this requirement through one of the following documents:

- A Secure English Language Test (SELT) from an approved provider, taken two years or less before the date of enrolment to the course. IELTS for UKVI or IELTS Academic may be accepted as meeting these requirements, provided the student has achieved a minimum score of 5.5 in each of the four elements of language learning. - Have successfully completed an academic course (not professional or vocational) at Bachelors degree level or above from an educational institution in the UK or in a majority English speaking country as listed below. - A passport provided as evidence of nationality of a majority English speaking country as listed above. - TOEFL (Test of English as a Foreign Language) iBT taken two years or less before the date of enrolment to the course, with minimum scores in each of the four elements of language learning as follows: reading 18, listening 17, speaking 20 and writing 17. - Cambridge English B2 First qualification with scale range 160-179 taken in the last two years as of the date of enrolment to the course. - An online Duolingo test. You would need an overall score of 90 or above to meet Level B2 of the CEFR, and a minimum score of 85 in each category (providing your overall score is still above 90).

  • I confirm I have a good standard of English
  • Upload English Language Evidence Here (Required) We recommend uploading a PDF or image file. Max. file size: 100 MB.

About You: Entry Requirements (2/3)

As our courses are hosted on the virtual learning platform, OCA Learn, it is essential that you have access to a laptop or computer, and can easily manage a range of basic functions through ICT. This includes being able to;

It is important you feel comfortable using ICT as OCA are unable to provide support for personal technical issues, but we have a dedicated team to assist with the use of OCA Learn. You can review the Student Computing Policy here.

  • I have a good level of IT literacy and am confident with using web-based technologies.
  • I have regular access to a computer/laptop with internet access.

About You: Entry Requirements (3/3)

Distance learning is great for anyone who wants to be creative, expand their skills and/or gain a qualification on your own terms. A lot of our ­­­students study alongside other commitments such as work, childcare and health issues, adding distance learning to their existing lifestyle.

Self-motivation is key to a successful distance learning student. You will be able to set aside several study hours per week and be comfortable working independently. As a higher education student, you are responsible for your studies and managing your time effectively, and will need a minimum of 10 study hours per week complete within the maximum time frames available.

  • I confirm I have at least 10 study hours a week available
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  • You do not have enough study hours per week available. You need at least a minimum of 10 study hours to complete a degree within the available time frames.
  • Your dedicated study hours per week suggests that you will complete your degree course in 9 years.
  • Your dedicated study hours per week suggests that you will complete your degree course in 8 years.
  • Your dedicated study hours per week suggests that you will complete your degree course in 7 years.
  • Your dedicated study hours per week suggests that you will complete your degree course in 6 years.

About You: Issues that may affect your learning

  • 95 No known impairment, health condition or learning difference
  • 51 Learning difference such as dyslexia, dyspraxia or AD(H)D
  • 53 Social/communication conditions such as a speech and language impairment or an autistic spectrum condition
  • 54 Long-term illness or health condition such as cancer, HIV, diabetes, chronic heart disease, or epilepsy
  • 55 Mental health condition, challenge or disorder, such as depression, schizophrenia or anxiety
  • 56 Physical impairment (a condition that substantially limits one or more basic physical activities such as walking, climbing stairs, lifting or carrying)
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  • 58 Blind or have a visual impairment uncorrected by glasses
  • 59 Development condition that you have had since childhood which affects motor, cognitive, social and emotional skills, and speech and language
  • 96 An impairment, health condition or learning difference not listed above
  • 98 Prefer not to say

Learning Difficulty

If you think you may have a SpLD but do not have a formal diagnosis, please take a look at the Adult Checklist on the British Dyslexia Association website: https://www.bdadyslexia.org.uk/screening

This does not confirm a diagnosis itself but may give an indication as to whether you should consider looking into a formal diagnosis.

A full diagnostic test is required for UK students to access support via the Disabled Students Allowance process. For OCA students who need help to pay for a diagnostic test, you may be able to apply for part-funding towards a diagnostic assessment via OCA’s Learner Support Scheme.

If you already have a full (post-16) diagnostic assessment, we would encourage you to apply for additional support via the Disabled Students Allowance process. You will need to get reassessed if you had this done when you were under 16 years old.

Disabled Students Allowance (DSA)

If you are eligible for Student Finance, you may wish to consider applying for Disabled Students Allowance (Student Finance). This has been invaluable to many of our students. Students may be awarded a mentor which provides regular face-to-face interaction to support you with your planning and motivation, or software and equipment may be awarded to help you study the course depending on your needs. It's all individual - they will look at what the requirements of the course are, where your areas of difficulty may be due to your symptoms and let you know what options there are that could help.

We advise students applying for DSA to enrol to the course when DSA is in place, however you can start before this - the decision is yours. DSA applications can take 14 weeks to process, so please consider this when selecting your start date later on.

You can still apply for DSA even if you are a part through your studies.

  • I have reviewed how DSA might be able to support me and do not wish to apply for DSA support.
  • Only when DSA is approved
  • On a set date regardless if DSA is in place or not
  • I have a medical condition or disability meaning I require physical course materials.
  • I do not have a medical condition or disability meaning I require physical course materials.
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Course Information

Students must achieve 360 credits to complete their BA Hons course, which is structured into three 120 credit levels. Students begin at Level 1, and enrol on a unit by unit basis. Each level is made up of three 40 credit units.

The first number of the unit name indicates the level of study, and the second number of the unit indicates what order they unit should be studied at that level e.g. unit 1.1 is the first unit at Level 1.

  • Select which course unit of the degree you are enrolling to (Required) Please select... Creative Arts 1.1: Experience Creative Arts (new students select this) Creative Arts 1.2: Creative Arts Skills Creative Arts 1.3: Creative Arts Dimensions Creative Arts 2.1: Creative Arts Relations Creative Arts 2.2: Creative Arts Perspectives Creative Arts 2.3: Creative Arts Language Creative Arts 3.1: Practice and Research Creative Arts 3.2: External Projects Creative Arts 3.3: Major Project Writing 1: Writing skills (Teach Out Unit) Writing 1: Art of poetry (Teach Out Unit) Writing 1: Scriptwriting (Teach Out Unit) Music 1: Composing music (Teach Out Unit) Photography 1: Expressing Your Vision (Teach Out Unit) Moving Image 1: Setting the Scene (Teach Out Unit) Drawing 1: Drawing Skills (Teach Out Unit) Painting 1: Practice of Painting (Teach Out Unit) Printmaking 1: Introduction to Printmaking (Teach Out Unit) Sculpture 1: Starting out in 3D (Teach Out Unit) Textiles 1: A Textiles Vocabulary (Teach Out Unit) Illustration 1: Key Steps in illustration (Teach Out Unit) Graphic Design 1: Core Concepts (Teach Out Unit) Writing 2: Writing for children (Teach Out Unit) Writing 2: Writing short fiction (Teach Out Unit) Writing 2: Life writing (Teach Out Unit) Writing 2: Poetry Form & Experience (Teach Out Unit) Writing 2: Moving on with Scriptwriting (Teach Out Unit) Music 2: Moving on with composition (Teach Out Unit) Photography 2: Landscape, place & environment (Teach Out Unit) Photography 2: Documentary - Fact & Fiction (Teach Out Unit) Photography 2: Self and the Other (Teach Out Unit) Photography 2: Digital Image & Culture (Teach Out Unit) Moving Image 2: Methodologies (Teach Out Unit) Drawing 2: Investigating Drawing (Teach Out Unit) Painting 2: Studio Practice (Teach Out Unit) Printmaking 2: Developing your Style (Teach Out Unit) Sculpture 2: Studio Practice (Teach Out Unit) Textiles 2: Contemporary Practice (Teach Out Unit) Illustration 2: Responding to a brief (Teach Out Unit) Graphic Design 2: Working with a client (Teach Out Unit) Creative Arts 3: Body of Work (Teach Out Unit) Creative Arts 3: Research (Teach Out Unit) Creative Arts 3: Sustaining your practice (Teach Out Unit)
  • Enrol before progression discussion complete
  • Enrol after progression discussion complete

OCA has intake points throughout the academic year between August 2023 and July 2024.

If you are funding through Student Finance, the tuition fee loan application process can take between 4 – 6 weeks. To help keep your study plans on track, we recommend applying for Student Finance at least six weeks before your preferred intake month, but don’t worry if your funding application isn’t approved in time. We’ll keep your enrolment pending until you receive your outcome and then get you to the next available intake.

  • Which intake point would you like to join? (Required) 7th May 2024 (deadline to 13 March 2024) 3rd June 2024 (deadline to 15 May 2024) 1st July 2024 (deadline to 12 June 2024) Please select an intake point to join. Please note that the cut off to join an intake is two works before the stated start date of the course. If you select a start date after the deadline has already passed, you will automatically be deferred to the following intake.
  • I understand that the fee for this unit is £1,650, or a deposit of £495 followed by 6 monthly instalments of £192.50.
  • I understand that the fee for this unit is £2,475, or a deposit of £550 followed by 10 monthly instalments of £192.50.
  • I understand that the fee for this unit is £3,330, or a deposit of £990 followed by 6 monthly instalments of £385.
  • I understand that the fee for this unit is £1,890, or a deposit of £567 followed by 6 monthly instalments of £220.50.
  • I understand that the fee for this unit is £2,835, or a deposit of £630 followed by 10 monthly instalments of £220.50
  • I understand that the fee for this unit is £3,780, or a deposit of £1,135 followed by 6 monthly instalments of £441.
  • Product Name

Funding and Payment

  • Student Finance (England, Wales and Northern Ireland only)
  • Self-funding
  • SAAS Part-time Fee Grant (Scottish students only)
  • What is your Student Finance Customer Reference Number? (Required) You'll be given a customer reference number (CRN) when an application to the Student Loans Company for financial support is made. You'll receive this CRN in a letter or email.
  • I understand that if applying for funding from SAAS, funding is confirmed after the start date of the course, and if unsuccessful for funding from SAAS I will remain liable for the fees of the course once outside the cancellation period, and that SAAS does not cover the full cost of the tuition fees .
  • I understand that I will be confirmed as studying 40 credits in my first year when I start my course
  • I am applying for a maintenance loan or already receive one (check your eligibility with Student Finance)
  • I am not applying or in receipt of a maintenance loan
  • Deposit and Instalment
  • If paying for the course by instalments, I undertake to pay the full sum once outside of the 14 day cancellation period per the course fees structure , and if relevant, I give my permission for OCA to discuss my progress with a third party funder (e.g. employer, ELCAS).
  • Please upload your ELCAS CAN form (Required) Max. file size: 100 MB.

HESA Data Collection

  • Have you previously studied at Higher Education Level in the UK before? (Required) A Has had prior HE experience in UK lasting 6 months or more B Has not had prior HE experience in UK lasting 6 months or more C Not known if has had prior HE exp in UK of 6 months or more
  • What is your Highest Existing Qualification? (Required) DUK UK doctorate degree DZZ Non-UK doctorate degree D80 Other qualification at level D MUK UK masters degree MZZ Non-UK masters degree M2X Integrated undergraduate/postgraduate taught masters degree on the enhanced/extended pattern M41 Diploma at level M M44 Certificate at level M M71 Postgraduate Certificate in Education or Professional Graduate Diploma in Education M80 Other taught qualification at level M M90 Taught work at level M for provider credit HUK UK first degree with honours HZZ Non-UK first degree H11 First degree with honours leading to Qualified Teacher Status (QTS)/registration with a General Teaching Council (GTC) H71 Professional Graduate Certificate in Education H80 Other qualification at level H JUK UK ordinary (non-honours) first degree J10 Foundation degree J20 Diploma of Higher Education (DipHE) J30 Higher National Diploma (HND) J49 Foundation course at level J J48 Certificate in Education (CertEd) or Diploma in Education (DipEd) (i.e. non-graduate initial teacher training qualification) J80 Other qualification at level J C20 Certificate of Higher Education (CertHE) C30 Higher National Certificate (HNC) C44 Higher Apprenticeship (level 4) C80 Other qualification at level C C90 Undergraduate credits P41 Diploma at level 3 P42 Certificate at level 3 P46 Award at level 3 P47 AQA Baccalaureate (Bacc) P50 A/AS level P51 14-19 Advanced Diploma (level 3) P53 Scottish Baccalaureate P54 Scottish Highers/Advanced Highers P62 International Baccalaureate (IB) Diploma P63 International Baccalaureate (IB) Certificate P64 Cambridge Pre-U Diploma P65 Cambridge Pre-U Certificate P68 Welsh Baccalaureate Advanced Diploma (level 3) P80 Other qualification at level 3 P92 Level 3 qualifications of which none are subject to UCAS Tariff P93 Level 3 qualifications of which all are subject to UCAS Tariff P94 Level 3 qualifications of which some are subject to UCAS Tariff Q51 14-19 Higher Diploma (level 2) Q52 Welsh Baccalaureate Intermediate Diploma (level 2) Q80 Other qualification at level 2 R51 14-19 Foundation Diploma (level 1) R52 Welsh Baccalaureate Foundation Diploma (level 1) R80 Other qualification at level 1 X00 Higher education (HE) access course, Quality Assurance Agency (QAA) recognised X01 Higher education (HE) access course, not Quality Assurance Agency (QAA) recognised X02 Mature student admitted on basis of previous experience and/or admissions test X04 Other qualification level not known X05 Student has no formal qualification X06 Not known
  • Please indicate the grading of that qualification (Required)
  • Please confirm the subject of your qualification (Required) Musical theatre Creative writing Textile design Ergonomics Fashion Fashion design Animation Film studies Fine art Graphic arts Graphic design Illustration Photography Music Performing arts Clothing production Footwear production Landscape architecture and design Housing Planning Textiles technology Music technology Audio technology Music production Film production Forestry and arboriculture Architectural design Drawing Landscape studies Painting Garden design Sculpture Fine art conservation Musicianship and performance studies Instrumental or vocal performance Music education and teaching Music and arts management Music marketing Jazz performance Popular music performance History of music Musicology Ethnomusicology and world music Music composition History of photography Cinematography Visual and audio effects Scriptwriting Poetry writing Professional writing Popular music Film music and screen music Jazz Sacred music Community music Sonic arts Electronic music Jazz composition Moving image techniques Film directing Film and sound recording Television studies Radio studies Publishing Electronic publishing Online publishing Research skills Cinematics Music therapy Interior design and architecture Folk music Opera Music theory and analysis Applied music and musicianship Popular music composition Other
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  • Last provider attended (Required) Fi4901 UK state school 4911 UK independent school 4921 UK FE college 4931 Any non-UK provider 4941 UK HEP 9999 Unknown
  • Which of the following best describes your sexual orientation? (Required) 10 Bisexual 11 Gay or lesbian 12 Heterosexual or straight 19 Other sexual orientation 98 Prefer not to say
  • What is your legal marital or registered civil partnership status? (Required) 10 Never married and never registered in a civil partnership 11 Married or in a registered civil partnership 12 Separated (but still legally married or in a civil partnership) 13 Divorced or formerly in a civil partnership which is now legally dissolved 14 Widowed or a surviving partner from a registered civil partnership 15 Co-habiting, with or without a legal contract 98 Prefer not to say
  • What do you consider to be your national identity? (Required) B British E English I Irish O Other R Information refused S Scottish U Unknown W Welsh
  • What is your ethnicity or ethnic group? (Required) 100 Asian - Bangladeshi or Bangladeshi British 101 Asian - Chinese or Chinese British 102 Asian - Filipino 103 Asian - Indian or Indian British 104 Asian - Pakistani or Pakistani British 119 Any other Asian background 120 Black - African or African British 121 Black - Caribbean or Caribbean British 139 Any other Black background 140 Mixed or multiple ethnic groups - White or White British and Asian or Asian British 141 Mixed or multiple ethnic groups - White or White British and Black African or Black African British 142 Mixed or multiple ethnic groups - White or White British and Black Caribbean or Black Caribbean British 159 Any other Mixed or Multiple ethnic background 160 White - English, Scottish, Welsh, Northern Irish or British 161 White - English, Welsh, Northern Irish or British 162 White - British, Irish, Northern Irish, English, Scottish or Welsh 163 White - Gypsy or Irish Traveller 164 White - Gypsy or Traveller 165 White - Irish Traveller 166 White - Irish 167 White - Polish 168 White - Roma 169 White - Scottish 170 White - Showman / Showwoman 179 Any other White background 180 Arab 899 Any other ethnic background 997 Not known 998 Prefer not to say
  • Which religious background were you brought up in? (Required) 20 No religion 21 Buddhist 24 Christian - Roman Catholic 25 Christian - Presbyterian Church in Ireland 26 Christian - Church of Ireland 27 Christian - Methodist Church in Ireland 28 Christian - Other denomination 29 Hindu 30 Jewish 31 Muslim 33 Sikh 80 Any other religion or belief 98 Prefer not to say
  • Please indicate your religious belief (Required) 20 No religion 21 Buddhist 22 Christian 23 Christian - Church of Scotland 24 Christian - Roman Catholic 25 Christian - Presbyterian Church in Ireland 26 Christian - Church of Ireland 27 Christian - Methodist Church in Ireland 28 Christian - Other denomination 29 Hindu 30 Jewish 31 Muslim 32 Pagan 33 Sikh 80 Any other religion or belief 98 Prefer not to say
  • Is your gender identity the same as the gender you were originally assigned at birth? (Required) Yes No Information refused Not available
  • Do you care for someone who, due to illness, disability, a mental health problem or an addiction cannot cope without your support? (Required) 1 Not a carer 2 Carer 98 Prefer not to say
  • Please confirm if you are a care leaver (Required) 1 Care leaver (16+) 2 Looked after in Scotland 3 In care in the rest of the UK 4 UCAS defined care leaver 5 Not a care leaver 98 Information refused 99 Not available
  • Please indicate your current or last job occupation (Required) Not stated Information refused Retired Unemployed Not known Chief executives and senior officials Elected officers and representatives Production managers and directors in manufacturing Production managers and directors in construction Production managers and directors in mining and energy Financial managers and directors Marketing and sales directors Purchasing managers and directors Advertising and public relations directors Human resource managers and directors Information technology and telecommunications directors Functional managers and directors n.e.c. 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NCOs and other ranks Police officers (sergeant and below) Fire service officers (watch manager and below) Prison service officers (below principal officer) Police community support officers Protective service associate professionals n.e.c. Artists Authors, writers and translators Actors, entertainers and presenters Dancers and choreographers Musicians Arts officers, producers and directors Photographers, audio-visual and broadcasting equipment operators Graphic designers Product, clothing and related designers Sports players Sports coaches, instructors and officials Fitness instructors Air traffic controllers Aircraft pilots and flight engineers Ship and hovercraft officers Legal associate professionals Estimators, valuers and assessors Brokers Insurance underwriters Finance and investment analysts and advisers Taxation experts Importers and exporters Financial and accounting technicians Financial accounts managers Business and related associate professionals n.e.c. 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Nursery nurses and assistants Childminders and related occupations Playworkers Teaching assistants Educational support assistants Veterinary nurses Pest control officers Animal care services occupations n.e.c. Nursing auxiliaries and assistants Ambulance staff (excluding paramedics) Dental nurses Houseparents and residential wardens Care workers and home carers Senior care workers Care escorts Undertakers, mortuary and crematorium assistants Sports and leisure assistants Travel agents Air travel assistants Rail travel assistants Leisure and travel service occupations n.e.c. 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Large goods vehicle drivers Van drivers Bus and coach drivers Taxi and cab drivers and chauffeurs Driving instructors Crane drivers Fork-lift truck drivers Agricultural machinery drivers Mobile machine drivers and operatives n.e.c. Train and tram drivers Marine and waterways transport operatives Air transport operatives Rail transport operatives Other drivers and transport operatives n.e.c. Farm workers Forestry workers Fishing and other elementary agriculture occupations n.e.c. Elementary construction occupations Industrial cleaning process occupations Packers, bottlers, canners and fillers Elementary process plant occupations n.e.c. Postal workers, mail sorters, messengers and couriers Elementary administration occupations n.e.c. Window cleaners Street cleaners Cleaners and domestics Launderers, dry cleaners and pressers Refuse and salvage occupations Vehicle valeters and cleaners Elementary cleaning occupations n.e.c. 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  • Please indicate your occupation type (Required) 01 Modern professional occupations 02 Clerical and intermediate occupations 03 Senior managers or administrators 04 Technical and craft occupations 05 Semi-routine manual and service occupations 06 Routine manual and service operations 07 Middle or junior managers 08 Traditional professional occupations 09 Never been in paid work 90 Not known 98 Information refused
  • Please indicate the current or last area of work (Required) 1 Higher managerial & professional occupations 2 Lower managerial & professional occupations 3 Intermediate occupation 4 Small employers & own account workers 5 Lower supervisory & technical occupations 6 Semi-routine occupations 7 Routine occupations 8 Never worked & long-term unemployed 9 Not classified
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  • Have you previously undertaken a Welsh Baccalaureate Advanced Diploma Course? (Required) 3 Did not undertake Welsh Baccalaureate Advncd Diploma course 1 Undertook Welsh Bacc Advncd Dip - awarded qualification 2 Undertook Welsh Bacc Advncd Dip - not awarded qualification
  • Would you consider yourself estranged from your family (i.e. not supported by your family)? (Required) 1 Yes 2 No 98 Prefer not to say An estranged person is someone who no longer has the support of their family due to a breakdown in their relationship which has led to ceased contact. This might mean your biological, step or adoptive parents or wider family members who have been responsible for supporting you in the past. Tick Yes if you feel this description applies to you.
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School for the Creative and Cultural Industries

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Creative Careers: Digital marketing in tomorrow’s art world

9 February 2024

We invited entrepreneur and arts marketing expert Ginny Wan to share her experiences and deliver a masterclass on strategies for digital marketing in an ever-evolving arts landscape.

Ginny Wan smiling and standing next to a brightly-coloured screen reading 'Digital Marketing Planning and Practice for arts organisations'

Ginny Wan met with students from the School for the Creative and Cultural Industries (SCCI) to discuss her career path as an arts marketing professional and how she has adapted her strategies in an increasingly ‘phygital’ world - that is a world where digital and physical art spaces are becoming interconnected.

After studying for a BA in Philosophy from UCL and a Masters in Management from London Business School, Ginny had several volunteer and sales roles in galleries and auction houses, including prestigious auction house Christie’s. She then ventured into entrepreneurship, creating her own art and tech apps, but she felt the commercial art sector was not being innovative enough and took a career detour into tech and digital marketing. From there, Ginny embarked on a renewed mission: to bring digital innovation and education to the arts world.   In the first part of the masterclass, students were taken through what a “psychological deep dive’ might look like -  identifying the motivations, interests and concerns of their key audiences, the best channels and methods to reach them, and the importance of building a high-converting, trusted brand that keeps people coming back again and again. As Ginny says, "Above all, marketing is about effective and heartfelt communications. We need to build emotional resonance with the perceiver”.

The second part of the session focused on Web 3  - which describes a newly emerging phygital (online and offline) space, a decentralised platform where users have greater ownership and control over the content. Central to the Web 3 experience are non-fungible tokens (NFTs), blockchain-based tokens that each represent a unique asset like a piece of art, digital content, or media. Ginny describes NFTs as a “membership card but recorded on the blockchain and stored in a digital wallet”. NFTs have the potential to transform our experiences of art. For example, it can create living works of art through digital twins and augmented reality (AR ), open galleries to global audiences in the metaverse, and enable the co-creation of art collectibles that can be saved in our digital wallets!  

Technology has a way to go, but technological advances are opening up new possibilities and access to multisensory, community-driven experiences of the arts. As Ginny points out, at the core of effective marketing is knowing that “people don’t buy things, they buy feelings.” Connecting with people should always be at the centre of any marketing strategy and the art world is no exception.  

Ginny's top tips for a digital marketing career in the arts

  • Know Yourself, Be You . Take an Myers Briggs Type Indicator (MBTI) personality quiz - are you a party-loving extrovert or a cozy introvert? Do you thrive in team settings or prefer solo missions? It's all about finding your groove!  
  • Get Real About Your Passion . Dive deep into what makes you tick in the arts world. Is it your love for creativity or a rebellious streak against societal norms? Figure out why you're drawn to certain things and what makes your heart sing.  
  • Try Before You Buy - Career Edition . Do a little career window shopping! Hit up LinkedIn or your school's alumni network to chat with pros in your dream field. Ask them if they'd hit replay on their career or if they've got any hot tips for other paths to explore. But remember, it's all about giving as much as you get.  
  • Stay Curious, Stay Sharp . After graduation, the real learning begins! Dive into the endless sea of knowledge on YouTube and Google. Become the captain of your own learning ship and sail towards digital marketing mastery.  
  • Embrace 'Wuwei' . In Daoism, 'Wuwei' means letting things flow naturally. So, in your digital marketing journey, don't stress! Stay open to new adventures, trust your gut, and watch the magic happen.  

Ginny Wan is the Founder of Surreal Digital , an agency offering digital marketing consultancy and education for artists, art galleries and start-ups, and Metasurreal , an incubator supporting artists to turn art into NFTs.

This masterclass is part of our Creative Careers series with UCL Careers , which aims to highlight different career pathways and employment options through talks and learning from inspiring speakers and leaders in the creative and cultural industries. 

Dr Emilene Zitkus gives evidence to Women and Equalities Committee Inquiry

Emilene Zitkus giving evidence

A Loughborough University academic was invited to give evidence to a UK Parliament Select Committee.

On 7 February,  Dr Emilene Zitkus , Senior Lecturer in Inclusive Design at Loughborough University’s  School of Design and Creative Arts  gave oral evidence to the UK Parliament’s  Women and Equalities Committee’s  Inquiry on  The rights of older people . Dr Zitkus had previously made a written submission to the Inquiry, which interested the Committee so they invited her to appear before them in person to answer their questions in more detail. 

The Inquiry is considering key issues facing older people in their full participation in society and examining whether the current policies in place are effective in addressing these challenges. This session looked specifically at how older people are at risk of being digitally excluded in society.

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Postgraduate courses at UCA

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For some students, the learning journey doesn’t end with an undergraduate degree – it might be that they need to qualify in a specific field or it could be a need to delve deeper into their craft.

Postgraduate study at UCA is all about inspiring and challenging you to fulfil your creative potential. Here, you’ll be able to really push boundaries within your chosen field. Our teaching staff are experts in their fields; practising artists and industry professionals, all dedicated to helping you explore and develop your creative skillset. We offer a range of Masters level qualifications with MA, MFA and MSc courses available, all of which lend themselves to careers in Creative Arts, Business and Technology.

Applications for postgraduate courses are accepted all year, however we recommend applying before the 31 March to make sure you have enough time to prepare for your studies. 

Explore our courses to discover where you can take your studies to the next level.

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Join us on Wednesday 20 March 2024 for an engaging online webinar that provides you with the latest insights, expert knowledge, and a unique opportunity to interact directly with our panel of experts!

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New model to embed arts and creativity in health services

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A new £2.1m research project aims to develop an innovative model to make arts, culture and creativity a core part of health and care services across the UK.

Press contact: Jo Beattie | [email protected]

Man holding  paintbrush and painting on a piece of paper

The three-year project, led by experts at Sheffield Hallam University, will establish "Creative Health Boards" - collaborative forums where voluntary and community organisations like charities, museums, and theatres will work with the NHS, local councils, and private sector to better integrate creative activities into health services.

Creative Health Boards will focus on making arts and cultural programs more accessible to communities at high risk of poor health. The project will pilot new approaches to funding, delivering, and measuring the health impacts of these creative activities.

The project is funded by the Arts and Humanities Research Council, part of UK Research and Innovation, as part of their Mobilising Community Assets to Tackle Health Inequalities programme.

Making arts and cultural programs more accessible

The research team brings together experts from Sheffield Hallam with community organisations, health service representatives and the private sector. Together they will establish six Creative Health Boards across the UK and develop tools including a Creative Health Handbook so the model can be widely replicated.

Chris Dayson, Professor of Voluntary Action, Health and Wellbeing at Sheffield Hallam and Principal Investigator of the project, said: “ There is strong evidence that participating in creative activities like art and culture improves health and prevents disease, but we need to develop models that show how to successfully embed these activities into our health system. Our project aims to address that gap.

"Our goal is for arts, culture and creativity to be easily accessed by everyone, leading to better health and wellbeing. Creative health boards will help build stronger partnerships between community assets and health services to make that vision a reality."

The project builds on pioneering work in Doncaster, where an ‘Arts and Health Board’ was established in 2018 by key local organisations including darts (Doncaster's participatory arts charity), Cast (Doncaster’s theatre and creative hub), and City of Doncaster Council.

The project expects to benefit at-risk individuals and communities by expanding their access to funded creative programming. It will also equip community organisations with new skills in research, evidence use, and digital technology to improve their services.

Lucy Robertshaw, Director (Arts and Health), darts said: “We believe that everyone should be able to access participatory creative activities, in order to feel happier, healthier and more resilient.  The challenge faced nationally is how to develop sustainable funding and commissioning models of creative health so that people can access activity wherever they live and whatever their circumstance. 

“By working collaboratively with researchers, our participants, social prescribing, Cast Theatre and Heritage Doncaster, we will generate transferable learning about the value and impact of Creative Health and how it can be embedded within health and care systems to address health inequalities.”

Researchers emphasize that the model could be impactful beyond just creative health, helping embed community assets in health and social care systems more broadly.

Dr Susan Hampshaw, Director of the NIHR-funded Health Determinants Research Collaboration Doncaster, said: “ Our health is impacted by the environment we live in, the economy and our social relationships. These are what we call wider determinants of health.

“Access to creative activities can help people to feel happier and healthier and research is key to discovering how we can improve community health and reduce health inequality. We are delighted to be a partner in this project which will generate learning in this area.”

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