application letter for sales associate job

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Sales Associate Cover Letter Samples & Examples That Worked in 2023

Earn your ideal job with this sales associate cover letter guide

Sales associates are critically important team members for any business selling products or services to consumers. From finding leads to executing sales, a sales associate has many essential responsibilities. To earn a job as a sales associate, you need a well-written cover letter that showcases your professional value and dedication.

In this guide, we will teach you the 5 key elements of a strong sales associate cover letter. Keep reading to learn all about:

• Crafting a well-formatted cover letter header & headline
• Creating a personalized greeting for your cover letter
• Writing a compelling sales associate cover letter introduction
• Highlighting your accomplishments as a sales associate
• Concluding your cover letter with an actionable closing statement

Still looking for a job? These 100+ resources will tell you everything you need to get hired fast.

1. Craft a well-formatted sales associate cover letter header & headline

Any time you write a cover letter as a sales associate, the first key step to take is to create a well-formatted header and headline .

A cover letter header refers to the small block of text – usually found within the top-left corner of the document – that includes all the identifying information about the applicant and the company they are applying to.

Following the header is your cover letter headline , a concise, one-line title that previews the most important information found in the letter and helps to hook an employer’s attention.

Below, we have provided more in-depth explanations and examples for both of these elements:

Formatting the header

Your cover letter header does not have one singular format or style it must follow. However, a good header will always contain between 3 to 4 lines of text that include:

• The name of the company you are applying to (& the department, when applicable)
• Your name and professional title
• Your professional contact information (phone number, email address, LinkedIn, etc.)

Here is an example of a well-formatted header on a sales associate cover letter

To: Solar Power Supplies, Sales Department From: Mary Jones , Sales Associate (123) 456-7890 | [email protected] | linkedin.com/in/mary-jones

Writing the headline

When writing the headline for your cover letter, you should always use a keyword related to the position, an eye-catching number or trigger word, a powerful adjective or verb, and a promise.

Here is an example of an effective sales associate headline, followed by a quick breakdown of its key components

My Successful 3-Step Approach to Landing Sales & How It Can Benefit Your Business

Trigger Word/Number : 3-Step Approach Keyword: Landing Sales Adjective/Verb: Successful, Benefit Promise: Your Business – the addition of this detail at the end of the headline indicates to the employer that you are making a promise to relate your skills and approach directly to the needs of their business.

2. Create a personalized greeting for your sales associate cover letter

The greeting of your cover letter works together with your headline to help initially attract the attention of an employer. As such, you should opt for a personalized greeting rather than a generalized one (“To Whom It May Concern”, etc.).

A personalized greeting will address a specific person or department by name. In doing so, this shows employers you have thoroughly researched their company and have excellent attention to detail.

If you cannot uncover an exact person or department who will review your cover letter, try out one of the following alternatives:

To the [Company Name] Team

To the [Company Name] Hiring Manager

Find out your resume score!

3. Write a compelling sales associate cover letter introduction

While your greeting and headline work together to hook the employer’s attention, it is the responsibility of your introduction to solidify that interest and keep them reading.

A compelling cover letter introduction generally includes:

• A brief overview of your professional history and goals
• A statement on why you are enthusiastic about applying to this company
• A mutual acquaintance (when possible)

Here is an example to help demonstrate how to write a sales associate cover letter introduction

To the [Company Name] Hiring Manager,

I am a Sales Associate with 3+ years of experience working in retail. Recently, I completed a Sales Seminar hosted by your company’s Assistant Sales Manager, John Doe. After asking Mr. Doe to review my resume, he was impressed by my experience and accomplishments and recommended I apply for this role.

4. Highlight your accomplishments as a sales associate

After you have finished writing your introduction, it is time to write the largest portion of your cover letter: the body paragraphs.

A good cover letter will typically contain between 2 to 4 body paragraphs that offer in-depth answers to the following questions:

• What excites you about working at this company?
• What do you hope to learn from working at this company?
• What accomplishments or qualifications make you stand out as an applicant?
• What key skills do you possess that are relevant to the position?

Emphasizing your relevant accomplishments is key, as they help to not only show an employer what you are capable of but also highlight the professional value you can bring to their business.

Here is an example of how to describe an accomplishment in a sales associate cover letter

As a Sales Associate for [Former Employer], I implemented a new product staging strategy that led to a 35% increase in showroom sales. Additionally, I interacted with more than 100 customers daily, achieving a 98% customer satisfaction rating for my efficient and helpful service.

5. Conclude your sales associate cover letter with an actionable closing statement

The final component of any strong cover letter is an actionable closing statement that includes:

• An enthusiastic sentence saying you are looking forward to hearing from them
• An additional sentence stating you will follow up, including how you will contact them or how they can contact you
• A formal sign-off

Here is an example of a well-written closing statement from a sales associate cover letter

With my proven track record at increasing storewide sales, I am confident that I will be the ideal addition to your sales team. I am eager to meet with you directly to further discuss how I will apply my skills successfully if given this wonderful opportunity. The best way to reach me to schedule a meeting is at (123) 456-7890, any weekday between 8 a.m. to 4 p.m.

Kind Regards,

[Applicant Name]

  Follow this cover letter outline for maximum success. 

Martin Poduška

Martin is a resume expert and career advice writer at Kickresume. In his five years at Kickresume, he has written hundreds of in-depth, painstakingly researched resume advice articles and, as chief editor, he has also edited and revised every single article on this website. Tens of thousands of job seekers read Martin’s resume advice every month. He holds a degree in English from the University of St Andrews and a degree in Comparative Literature from the University of Amsterdam .

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Sales Associate Cover Letter Example

Cover Letter Examples

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You should start your Sales Associate cover letter by addressing the hiring manager directly, if possible. Then, introduce yourself and briefly mention the position you're applying for. You can also include where you found the job posting. After that, write a compelling opening paragraph that highlights your enthusiasm for the role and the company, as well as your relevant skills and experiences. For example, "As a results-driven sales professional with a proven track record in retail sales, I was excited to see your job posting for a Sales Associate on your website. I am confident that my strong communication skills and passion for customer service make me an ideal candidate for this position." This approach will grab the reader's attention and show that you're a serious candidate.

The best way for Sales Associates to end a cover letter is by summarizing their qualifications, reiterating their interest in the role, and expressing eagerness for a follow-up conversation. They should also thank the reader for their time and consideration. For example, "In closing, I am confident that my sales experience and customer service skills make me a strong candidate for this position. I am very interested in this opportunity and look forward to discussing how I can contribute to your team. Thank you for considering my application." This ending is assertive yet polite, showing enthusiasm for the role and a readiness to move forward in the hiring process. It also leaves a positive final impression.

Sales Associates should include the following elements in their cover letter: 1. Contact Information: Start with your name, address, phone number, and email address. The same information for the hiring manager should be included if it's available. 2. Professional Greeting: Address the hiring manager directly, if possible. If you don't know their name, use a professional greeting like "Dear Hiring Manager". 3. Introduction: Briefly introduce yourself, the position you're applying for, and where you found the job listing. 4. Relevant Skills and Experience: Highlight your sales experience, focusing on achievements and skills that are relevant to the job description. For example, if you have experience in customer service, upselling products, or meeting sales targets, be sure to mention these. 5. Examples of Achievements: Use specific examples to demonstrate your skills. For instance, you might mention a time when you exceeded a sales goal or implemented a strategy that increased store revenue. 6. Knowledge about the Company: Show that you've done your research and understand the company's products, mission, and values. Explain why you're interested in working for them and how you can contribute to their goals. 7. Closing Paragraph: Reiterate your interest in the position and express your desire for an interview. Thank the hiring manager for considering your application. 8. Professional Closing: End with a professional closing like "Sincerely" or "Best regards", followed by your full name. 9. Postscript: A postscript (P.S.) is optional, but it can be a powerful way to include an additional selling point. For example, you might mention a major sales achievement or an award you've won. Remember, your cover letter should complement your resume, not duplicate it. It's your chance to tell a story about your experience and skills, and to show your enthusiasm for the job and the company.

Related Cover Letters for Sales Associate

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Resume Worded

Entry-level sales associate cover letters.

Approved by real hiring managers, these Entry-Level Sales Associate cover letters have been proven to get people hired in 2023. A hiring manager explains why.

Table of contents

• Entry-Level Sales Associate
• Alternative introductions for your cover letter
• Entry-Level Sales Associate resume examples

Entry-Level Sales Associate Cover Letter Example

Why this cover letter works in 2023, quantifiable achievements.

Using specific numbers to showcase past accomplishments demonstrates the value you can bring to the company. Be sure to include quantifiable achievements that are relevant to the role you're applying for.

Highlight Adaptability

Emphasizing your adaptability and ability to work well with diverse teams showcases your collaborative skills and willingness to learn. This is especially important for entry-level roles where growth and development are key.

Show Your Knowledge of the Company

Your cover letter is a great place to demonstrate your understanding of the company’s values. If, like this candidate, you're a frequent customer or user of the company's products, don't shy away from saying it. It shows you understand their brand and customer service from a consumer's perspective, which can be a powerful selling point.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

Cover Letters For Jobs Similar To Entry-Level Sales Associate Roles

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Other Sales Cover Letters

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• Real Estate Agent Cover Letter Guide
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• Sales Engineer Cover Letter Guide
• Sales Executive Cover Letter Guide
• Sales Leader Cover Letter Guide
• Sales Manager Cover Letter Guide

3 Retail Sales Associate Cover Letter Examples for 2023

• Retail Sales Associate Cover Letter
• Retail Sales Associate No Experience Cover Letter
• Cell Phone Retail Sales Associate Cover Letter
• Write Your Retail Sales Associate Cover Letter

You’re passionate about creating a great shopping experience. Whether it’s helping customers find the right product for their needs or operating POS systems, you know you have the right skills for the job.

Are your cover letter and retail sales associate resume presenting a compelling display of your retail sales skills?

With every retail store looking for slightly different qualifications, knowing what you should write in a cover letter can feel confusing. That’s why we’ve created these retail sales associate cover letter examples to show you how to tailor each one you submit to every company’s needs.

Retail Sales Associate  Cover Letter Example

USE THIS TEMPLATE

Microsoft Word

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Block Format

Why this cover letter works

• Let’s say you’re seeking a sales associate role at Walmart. Emphasizing your love for helping customers find precisely what they need and your ability to thrive in energetic, big-box retail environments will undoubtedly strike a chord with the recruiter.

Retail Sales Associate No Experience Cover Letter Example

• See how Amelia details how helping in her family grocery store helped sharpen her cash handling and financial recording proficiencies. It’s a matter of unmasking a non-professional experience and cleverly framing it to match the job requirements.

Cell Phone Retail Sales Associate Cover Letter Example

• Do they want someone knowledgeable in app installation? Highlight your proficiency in installing and troubleshooting everyday applications. If mobile repair expertise ranks high in the required skillset, take Nina’s lead in detailing your technical competence in fixing mobile phone hardware and software.

Related cover letter examples

• Retail sales associate resume
• Sales associate
• Sales representative

How to Write a Retail Sales Associate Cover Letter That Displays the Right Skills

Writing your cover letter is like tailoring your sales pitch to a store’s target audience. If you’re wondering how to identify company needs, the job description will provide the necessary information.  

While analyzing each job description , look for job skills the company emphasizes, like customer service or product presentations. Then, customize what you write in your cover letter accordingly, such as explaining how you use product presentations to boost sales by 38%.

How to bolster your retail sales associate cover letter’s greeting and intro for success

Just like learning a customer’s name is helpful while learning about their needs in the sales process, it’s also a good way to connect with the hiring manager reviewing your cover letter. You can often find a contact person in the job description or on the company’s website, so always greet a specific person when possible.

Connecting your top retail sales skills to the company’s mission is also essential. For example, you could write about how you’re eager to use your merchandising skills to create effective displays that enhance the shopping experience.

The intro below doesn’t make the right impact since the applicant doesn’t get into enough detail about how they’ll impact the retail sales environment or greet a hiring manager by name.

We’re lacking important details here!

I’m eager to be applying to your retail sales associate job opening. This looks like a fulfilling company to work for, and I think I’ll be a great addition to your team.

The opener below does a better job showcasing specific skills like troubleshooting and app installation that will make the applicant a great sales associate while aligning with Verizon’s mission to make a global impact.

A great intro connecting with company needs!

Dear Ms. Wright,

Embracing Verizon’s motto, “Built Right,” and understanding the power of communication, I’m thrilled to apply for the cell phone retail sales associate position at Verizon Wireless. My diverse skill set in network understanding, app installation and troubleshooting, and mobile device repairs aligns perfectly with this role. I’m excited about the opportunity to advance Verizon’s global impact.

Enhance the body of your retail sales associate cover letter

While performing product presentations, you know it’s essential to present specific details about how it’ll enhance the customer’s life to make the sale. The body of your cover letter works similarly.

Ideally, you’ll want to present some previous work achievements in this section that show your impact on the job. For example, how you use a consultative selling approach to identify customer needs and provide 54% more effective product recommendations.

Using relevant sales metrics is a great idea in this section, such as revenue generated or customer retention.

A top-notch body paragraph with relevant retail sales skills!

I profoundly enriched my skills in upselling and cross-selling at Dollar General. Aided by a keen understanding of our product range and customer preferences, I stimulated sales growth by an estimated 18%. I also utilized point-of-sale (POS) systems to facilitate seamless transactions and log customer buying habits for future reference.

Make the right impact while closing your retail sales associate cover letter

You’re probably pretty familiar with closing sales on the job. Many of those same principles can be applied to your cover letter, such as using a call to action and thanking the hiring manager for their time.

Rephrasing your connection to the store’s mission and how your job skills fit in is also essential. For example, you could write about how you’re eager to work for a customer-focused company and are ready to use your solution-selling skills to achieve company sales goals.

The example below is too bland since it doesn’t capture the applicant’s specific retail sales skills or how they connect to the company’s mission.

A bit too bland!

Thank you for considering me for your retail sales associate position. I’m eager to use my sales skills to facilitate success as a part of your team. I look forward to discussing this position with you further.

Aaron Arnette

The closer below does a better job of showcasing the sales and people skills that will help the applicant succeed as a retail sales associate at Walmart.

A great closer connected to company needs!

My experiences have nurtured my versatility, adaptability, and people skills, which are vital for a vibrant retailer like Walmart. I’m excited about fostering engaging shopping experiences and bolstering sales growth as a retail sales associate. I can’t wait to discuss how my skills and experience can contribute to the Walmart Jacksonville team. Thank you.

Retail sales associates need many skills, from customer service to cross-selling, so listing all your skills would make it too long. Instead, try to focus on three to five that are highly relevant to company needs, such as product presentations and tech troubleshooting for a cell phone retailer.

Many previous work experiences can translate to show you’ll make a great retail sales associate. For example, you could write about how you generated donations at local events while volunteering with a nonprofit for disabled veterans. Or explain how you’ve studied diligently and planned your schedule to maintain a 3.94 GPA in school.

Even if some retail sales associate job posts have the cover letter listed as optional, you should still submit one with your application. It’ll help you stand out by showing your connection to the company’s mission and how your knowledge of loyalty programs and upselling will help you succeed.

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Sales Associate (Trauma) – Albany, NY – DePuy Synthes

• Job Title Sales Associate (Trauma) – Albany, NY – DePuy Synthes
• Function Sales
• Sub Function Selling MD&D
• Location Albany, New York, United States; Pittsfield, Massachusetts, United States
• Date Posted Nov 27 2023
• Requisition Number 2306154737W

Description

DePuy Synthes Companies of Johnson & Johnson is the largest, most innovative and comprehensive orthopedic and neurological business in the world is recruiting for a Sales Associate covering Albany, NY and Pittsfield, MA territory.

DePuy Synthes, part of the Johnson & Johnson Medical Devices Companies, provides one of the most comprehensive orthopedics portfolios in the world. DePuy Synthes solutions, in specialties including joint reconstruction, trauma, craniomaxillofacial, spinal surgery and sports medicine, are designed to advance patient care while delivering clinical and economic value to health care systems worldwide. For more information, visit www.depuysynthes.com .  

Trauma: DePuy Synthes Trauma offers a comprehensive portfolio of trauma care solutions for the treatment of the most simple to the most complex trauma injuries using traditional and minimally invasive techniques.  

The overall responsibilities of the Sales Associate position include providing clinical and customer support in hospitals and procedures, while ensuring customer service, sales logistics, technical expertise, and product knowledge of the highest order/level. Sales Associates also support sales objectives, cover cases, and maintain/handle surgeon and account relationships within a geographic territory – and may offer/sell the breadth of portfolio, services, and solutions for assigned accounts. 

Key Responsibilities: 

Assist DePuy Synthes sales organization in retaining and supporting further penetration with existing customers, while supporting product conversions with new customers. Assist in the attainment of established sales goals including market share objectives in prescribed territory. Apply knowledge of sales process, product portfolio and customer knowledge to improve sales outcomes. 

Guide and assist surgeons in the operating room through their clinical and product knowledge. Use product knowledge to present, demonstrate, and ensure accurate utilization of DePuy Synthes products 

Support customers by attending surgeries, assuring that the proper equipment is available and performing, including ways to optimize trays; Provide Operating Room and Sterile Processing Department consultation 

Troubleshoot and provide other technical assistance; handle customer requests, effectively lead hospital billing, build/close purchase orders 

Share key customer, procedural and marketplace insights with other sales, clinical, marketing and strategic account teams to improve on solutions/service levels. Prepare sales reports and documents as the need arises 

Maintenance, tracking and effective deployment of equipment, and assets throughout assigned area ensuring product availability. Ensure all promotional materials are maintained in a presentable manner. Ensure DePuy Synthes Services and offering meet the highest quality standards. 

Focus on customer satisfaction and retention; and improving the customers’ insights into DePuy Synthes tangible and non-tangible value proposition and solutions. Differentiate DPS’s products versus competition by providing the customer unique insights. 

Position is 100% commission/incentive compensation and is eligible for a bi-weekly draw. 

Employees may be eligible to participate in Company employee benefit programs such as health insurance, savings plan, pension plan, disability plan, vacation pay, sick time, holiday pay, and work, personal and family time off in accordance with the terms of the applicable plans.  For additional general information on Company benefits, please go to: -  https://www.careers.jnj.com/employee-benefits  

Qualifications

Education & Experience: 

Bachelor’s Degree or 

Associate Degree or Medical Certification (CST, PT, etc.) + minimum of 2 years of professional and/or related experience or 

Minimum of 4 years of professional and/or related experience or 

Recently transitioned from Active Military Duty 

Other: 

The ability to work in a lab/operating room environment.  

A valid driver's license issued in the United States  

Ability to travel which may include weekend and/or overnight travel.  

Residence in or ability to relocate to the posted territory.  

Strong interpersonal communication, influencing, critical thinking and problem solving skills required.  

A qualified candidate will be efficient, organized, self-motivated, positive and pro-active  

Strong technical product knowledge of surgical instruments, procedures, protocols and solutions preferred  

Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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We invite you to join our Global Talent Hub, where we keep in touch with people around the world who share our passions for bold innovations and are inspired by our mission of changing the trajectory of human health.

应聘者知情同意函 Job Applicant Consent Letter

鉴于强生全球集团业务的全球化经营性质，当您向强生中国 [1] 应聘职位时，强生中国会按照《应聘者隐私政策》所述情形，向境外接收方及其经授权的第三方提供您的个人信息，包括但不限于：

Due to the global nature of the operation of Johnson & Johnson Family of Companies, in the course of processing your application with J&J China, J&J China may provide your personal information to the overseas recipient and authorized third parties in accordance with J&J’s Careers Privacy Policy, including but not limited to:

• 基本信息：姓名、生日、民族、性别、国籍、照片； Basic Information: Name, Birthday, Ethnicity, Gender, Nationality, Headshot;
• 联系信息：住址、电话号码、电子邮件地址； Contact Information: Address, Phone Number, Email;
• 教育工作信息：职业、职位、工作单位、工作经验、教育背景、学历、学位、培训记录。 Academic & Professional Information: Occupation, Position, Employer, Work Experience, Educational Background, Degree, Training Records.

除强生中国或法律特别要求外，请您避免在您的申请中提交可能会被视为敏感个人信息的信息，即生物识别、宗教信仰、特定身份、医疗健康、金融账户、行踪轨迹，以及不满十四周岁未成年人的信息等一旦遭遇泄露或非法使用，容易导致人格尊严受到侵害或者人身、财产安全受到危害的个人信息。

Except as specifically requested by J&J China or legally required, please avoid submitting information in your application which may be deemed as sensitive personal information, which includes biometrics, religious belief, specific identity, medical health, financial accounts, whereabouts, as well as information of minors under the age of fourteen (14), and other information that the breach or illegal use of which may easily lead to the infringement of an individual’s personal dignity or harm to personal or property safety.

前述境外接收方为：美国强生公司（Johnson & Johnson Services, Inc.），其联系方式为：美国新泽西州新不伦瑞克市强生广场一号。

The overseas recipient is Johnson & Johnson Services, Inc., which can be contacted at One Johnson & Johnson Plaza, New Brunswick, New Jersey 08933, U.S.

境外接收方将按照如下目的和方式处理您的个人信息。

The overseas recipient will process your personal information in accordance with the following purpose and method:

• 处理目的：根据强生全球集团“统一人力资源（One HR）”原则，对人才招募进行全球统一管理，具体请参见《应聘者隐私政策》中“我们收集此类个人信息的原因”部分。

Processing Purpose: Conduct talent acquisition management globally following the One HR principle of the Johnson & Johnson Family of Companies, as described in the “Reasons We Collect This Information” section of J&J’s Careers Privacy Policy.

• 处理方式：通过统一流程和全球互联应用实现对人才招募的统一管理，涉及存储、使用、加工、传输、删除已出境个人信息。境外接收方将采取适当的管理和技术措施保障出境个人信息的机密性、完整性和可用性，并将在完成上述目的最小必要范围内保存出境个人信息。

Processing Method: Conduct talent acquisition management through the unified process and globally connected applications, including storage, use, handling, transmission, and deletion of provided personal information. Overseas recipients will apply appropriate managerial and technical measures to ensure the confidentiality, integrity, and availability of the provided personal information and shall store such personal information to the minimum extent necessary to complete the above purposes.

您可以通过[email protected]联系强生中国公司的个人信息保护官以向境外接收方行使您享有的相关权利，包括要求访问、更正、复制或删除您的个人信息。

You may contact the Personal Information Protection Officer of the J&J China at [email protected] to exercise your relevant rights to the overseas recipient, including access, correct, copy, or delete your personal information.

鉴于强生全球集团业务的全球化经营性质，当您向强生中国 应聘职位时，强生中国会向境外接收方及其经授权的第三方提供您的个人信息。具体而言：

除强生中国或法律特别要求外，请您避免在您的申请中提交可能会被视为敏感个人信息的信息，即物识别、宗教信仰、特定身份、医疗健康、金融账户、行踪轨迹，以及不满十四周岁未成年人的信息等一旦遭遇泄露或非法使用，容易导致人格尊严受到侵害或者人身、财产安全受到危害的个人信息。

Due to the global nature of the operation of the Johnson & Johnson Family of Companies, in the course of processing your application with J&J China, J&J China may provide your personal information to the overseas recipient and authorized third parties. Specifically:

[1] 在本个人信息出境同意函中，“强生中国”是指与您申请的职位所属的强生全球集团内具体公司。强生全球集团指美国强生公司（Johnson & Johnson Services, Inc.）以及其在世界范围内的关联公司，包括强生中国。

In this Employee Consent Letter, “J&J China” means the company in the Johnson & Johnson Family of Companies which you applied for, and “Johnson & Johnson Family of Companies” means Johnson & Johnson Services, Inc. and its worldwide affiliates, including J&J China.

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