How to Write a Cover Letter in 2024 + Examples

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After weeks of heavy job search, you’re almost there!

You’ve perfected your resume. 

You’ve short-listed the coolest jobs you want to apply for.

You’ve even had a friend train you for every single interview question out there.

But then, before you can send your application and call it a day, you remember that the job ad requires a cover letter.

Now you’re stuck wondering how to write a cover letter ...

Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think. 

In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.

  • What’s a cover letter & why it’s important for your job search
  • How to write a convincing cover letter that gets you the job (step-by-step!)
  • How to perfect your cover letter with the Novoresume free checklist
  • What excellent cover letter examples look like

New to cover letter writing? Give our resumes 101 video a watch before diving into the article!

So, let’s get started with the basics!

What is a Cover Letter? (and Why It’s Important)

A cover letter is a one-page document that you submit as part of your job application (alongside your CV or Resume). 

Its purpose is to introduce you and briefly summarize your professional background. On average, your cover letter should be from 250 to 400 words long .

A good cover letter can spark the HR manager’s interest and get them to read your resume. 

A bad cover letter, on the other hand, might mean that your application is going directly to the paper shredder. So, to make sure this doesn’t happen, it’s essential to know how to write a convincing cover letter.

How does a good cover letter look, you might ask. Well, here’s an example:

how to write cover letter

Keep in mind, though, that a cover letter is a supplement to your resume, not a replacement. Meaning, you don’t just repeat whatever is mentioned in your resume.

If you’re writing a cover letter for the first time, writing all this might seem pretty tough. After all, you’re probably not a professional writer.

The thing is, though, you don’t need to be creative, or even any good at writing. All you have to do is follow a tried-and-tested format:

  • Header - Input contact information
  • Greeting the hiring manager
  • Opening paragraph - Grab the reader’s attention with 2-3 of your top achievements
  • Second paragraph - Explain why you’re the perfect candidate for the job
  • Third paragraph - Explain why you’re a good match for the company
  • Formal closing

Or, here’s what this looks like in practice:

structure of a cover letter

How to Write the Perfect Cover Letter (And Get Hired!)

Now that we’ve got the basics out of the way, we’re going to guide you through the process of writing a cover letter step by step. 

Step #1 - Pick the Right Cover Letter Template

A good cover letter is all about leaving the right first impression.

So, what’s a better way to leave a good impression than a well-formatted, visual template?

cover letter templates

You can simply pick one of our hand-picked cover letter templates , and you’ll be all set in a jiffy!

As a bonus, our AI will even give you suggestions on how to improve your cover letter on the go.

Step #2 - Start the Cover Letter with a Header

As with a resume, it’s important to start your cover letter with a Contact Information section:

contact information on a cover letter

Here, you want to include all essential information, including:

  • Phone Number
  • Name of the hiring manager / their professional title
  • Name of the company you’re applying to

In certain cases, you might also consider adding:

  • Social Media Profiles - Any type of profile that’s relevant to your field. Social Profiles on websites like LinkedIn, GitHub (for developers), Medium (for writers), etc.
  • Personal Website - If you have a personal website that somehow adds value to your application, you can mention it. Let’s say you’re a professional writer. In that case, you’d want to link to your blog.

And here’s what you shouldn’t mention in your header:

  • Your Full Address 
  • Unprofessional Email - Make sure your email is presentable. It’s pretty hard for a hiring manager to take you seriously if your email address is “[email protected].” Whenever applying for jobs, stick to the “[first name] + [last name] @ email provider.com” format.

matching resume and cover letter

Step #3 - Greet the Hiring Manager

Once you’ve properly listed your contact information, you need to start writing the cover letter contents.

The first thing to do here is to address the cover letter to the hiring manager .

That’s right, the hiring manager! Not the overly popular “Dear Sir or Madam.” You want to show your future boss that you did your research and are really passionate about working with their team.

No one wants to hire a job seeker who just spams 20+ companies and hopes to get hired in any of them.

So, how do you find out who’s the hiring manager? There are several ways to do this. 

The simplest option is to look up the head of the relevant department on LinkedIn. Let’s say you’re applying for the position of a Communication Specialist at Novoresume. The hiring manager is probably Head of Communications or Chief Communications Office.

So, you do a quick lookup on LinkedIn:

linkedin search cco

And voila! You have your hiring manager.

Or let’s say you’re applying for the position of a server. In that case, you’d be looking for the “restaurant manager.”

If this doesn’t work, you can also check out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

Here are several other greetings you could use:

  • Dear [Department] Hiring Manager
  • Dear Hiring Manager
  • To whom it may concern
  • Dear [Department] Team

Step #4 - Write an Attention-Grabbing Introduction

First impressions matter, especially when it comes to your job search.

Recruiters get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph .

The #1 problem we see with most cover letter opening paragraphs is that they’re usually extremely generic. Most of them look something like this..

  • Hey, my name is Jonathan and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a sales manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

See the issue here? This opening paragraph doesn’t say pretty much anything except the fact that you’ve worked the job before.

Do you know who else has similar work experience? All the other applicants you’re competing with.

Instead, you want to start off with 2-3 of your top achievements to really grab the reader’s attention. Preferably, the achievements should be as relevant as possible to the position.

So now, let’s make our previous example shine:

My name’s Michael and I’d like to help XYZ Inc. hit and exceed their sales goals as a Sales Manager. I’ve worked with Company X, a fin-tech company, for 3+ years. As a Sales Representative, I generated an average of $30,000+ in sales per month (beating the KPIs by around 40%). I believe that my previous industry experience, as well as excellence in sales, makes me the right candidate for the job.

See the difference between the two examples? If you were the hiring manager, which sales manager would you hire, Jonathan or Michael?

Now that we’ve covered the introduction, let’s talk about the body of your cover letter. This part is split into two paragraphs: the first is for explaining why you’re the perfect person for the job, and the latter is for proving that you’re a good fit for the company.

So, let’s get started...

Step #5 - Explain why you’re the perfect person for the job

This is where you show off your professional skills and convince the HR manager that you’re a better fit for the job than all the other applicants.

But first things first - before you even write anything, you need to learn what the most important requirements for the role are. So, open up the job ad and identify which of the responsibilities are the most critical.

For the sake of the example, let’s say you’re applying for the position of a Facebook Advertiser. You scan the job ad and see that the top requirements are:

  • Experience managing a Facebook ad budget of $10,000+ / month
  • Some skills in advertising on other platforms (Google Search + Twitter)
  • Excellent copywriting skills

Now, in this section, you need to discuss how you fulfill these requirements. So, here’s how that would look for our example:

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $20,000+ . As the sole digital marketer at the company, I managed the ad creation & management process end-to-end. Meaning, I created the ad copy , images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

  • Google Search

Are you a student applying for your first internship? You probably don’t have a lot of work experience to show off in this section. Learn how to write an internship cover letter here.

Step #6 - Explain why you’re a good fit for the company

Once you’ve written the last paragraph, you might be thinking - I’m a shoo-in for the job! What else do I need to write? I’ll just wrap up the cover letter and hit that sweet SEND button.

Well, no. You’re not quite there yet.

The HR manager doesn’t only look at whether you’ll be good at the job or not. They’re looking for someone that’s also a good fit for the company culture.

After all, employees that don’t fit in are bound to quit, sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary . 

Meaning, you also need to convince the HR manager that you’re really passionate about working with them.

How do you do this? Well, as a start, you want to do some research about the company. You want to know things like:

  • What’s the company’s business model?
  • What’s the company product or service? Have you used it?
  • What’s the culture like? Will someone micro-manage your work, or will you have autonomy on how you get things done?

So, get to Googling. Chances are, you’ll find all the information you need either on the company website or somewhere around the web.

Then, you need to figure out what you like about the company and turn that into text.

Let’s say, for example, you’re passionate about their product and you like the culture of innovation / independent work in the organization.

You’d write something like:

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features such as Made-Up-Feature #1 and Made-Up-Feature #2 were real game changers for the device. 

I really admire how Company XYZ thrives for excellence for all its product lines, creating market-leading tech. As someone that thrives in a self-driven environment, I truly believe that I and Company XYZ will be a great match.

What you don’t want to do here is be super generic for the sake of having something to write. Most job seekers tend to mess this one up. Let’s take a look at a very common example we tend to see (way too often):

I’d love to work for Company XYZ because of its culture of innovation. I believe that since I’m super creative, I’d be a good fit for the company. The company values of integrity and transparency really vibe with me.

See what’s wrong here? The example doesn’t really say anything about the company. “Culture of Innovation” is something most companies claim to have. 

The same goes for “values of integrity and transparency” - the writer just googled what the values for the organization are, and said that they like them.

Any hiring manager that reads this will see through the fluff.

So, make sure to do a lot of research and come up with good reasons why you're applying.

Step #7 - Wrap up with a call to action

Finally, it’s time to finish up your cover letter and write the conclusion.

In the final paragraph, you want to:

  • Wrap up any points you couldn't in the previous paragraphs. Do you have anything left to say? Any other information that could help the hiring manager make their decision? Mention it here.
  • Thank the hiring manager for their time. It never hurts to be courteous, as long as you don’t come off as too needy.
  • Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. You should ask the hiring manager to take some sort of action.

And now, let’s turn this into a practical example:

So to wrap it all up, thanks for looking into my application. I hope I can help Company X make the most out of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your facebook marketing goals.

Step #8 - Use the right formal closing

Once you’re done with the final paragraph, all you have to do is write down a formal “goodbye” and you’re good to go.

Feel free to use one of the most popular conclusions to a cover letter:

  • Best Regards,
  • Kind Regards,

And we’re finally done! Before sending off the cover letter, make sure to proofread it with software like Grammarly, or maybe even get a friend to review it for you.

Does your cover letter heading include all essential information?

  • Professional email
  • Relevant Social Media Profiles

Do you address the right person? I.e. hiring manager in the company / your future direct supervisor

Does your introductory paragraph grab the reader's attention?

  • Did you mention 2-3 of your top achievements?
  • Did you use numbers and facts to back up your experience?

Do you successfully convey that you’re the right pro for the job?

  • Did you identify the core requirements?
  • Did you successfully convey how your experiences help you fit the requirements perfectly?

Do you convince the hiring manager that you’re passionate about the company you’re applying to?

  • Did you identify the top 3 things that you like about the company?
  • Did you avoid generic reasons for explaining your interest in the company?

Did you finalize the conclusion with a call to action?

Did you use the right formal closure for the cover letter?

5+ Cover Letter Examples

Need some inspiration? Read on to learn about some of the best cover letter examples we’ve seen (for different fields).

College Student Cover Letter Example

college or student cover letter example

Middle Management Cover Letter Example

Middle Management Cover Letter

Career Change Cover Letter Example

Career Change Cover Letter

Management Cover Letter Example

Management Cover Letter Example

Senior Executive Cover Letter Example

Senior Executive Cover Letter Example

Want to discover more examples AND learn what makes them stand out? Check out our guide to cover letter examples .

Next Steps in Your Job Search - Creating a Killer Resume

Your cover letter is only as good as your resume. If either one is weak, your entire application is for naught. 

After all, a cover letter is just an introduction. Imagine going through all this effort to leave an amazing first impression, but flopping at the end because of a mediocre resume.

...But don’t you worry, we’ve got you covered on that end, too.

If you want to learn more about Resumes & CVs, we have a dedicated FREE guide for that. Check out our complete guide on how to make a resume , as well as how to write a CV - our experts will teach you everything you need to know in order to land your dream job.

Or, if you’re already an expert, just pick one of our resume templates and get started.

resume examples for cover letter

Key Takeaways

Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:

  • A cover letter is a 250 - 400 word document that convinces the hiring manager of your competence
  • A cover letter goes in your job application alongside your resume
  • Your introduction to the cover letter should grab the hiring manager’s attention and keep it all the way until the conclusion
  • There are 2 main topics you need to include in your cover letter: why you’re the perfect candidate for the job & why you’re passionate about working in the company you’re applying to
  • Most of the content of your cover letter should be factual , without any fluff or generalizations

At Novorésumé, we’re committed to helping you get the job you deserve, every step of the way! Follow our blog to stay up to date with the industry-leading advice. Or, check out some of our top guides…

  • How to Write a Motivational Letter
  • How to Write a Resume with No Work Experience
  • Most Common Interview Questions and Answers

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How to Write an Effective Cover Letter in 2023 | Beginner’s Guide

how to do a cover letter? or how to begin a cover letter? this is a query. Many people look for it Job hunting sucks. Perusing through online job listings, refining your…

Cover Letter Help - How to Write an Effective Cover Letter in 2023 | Beginner’s Guide

  • Cover Letter Help

how to do a cover letter? or how to begin a cover letter? this is a query. Many people look for it Job hunting sucks. Perusing through online job listings, refining your resume, as well as preparing for grueling interviews—none of it is fun. For many, the most daunting part of the process is crafting…

how to write a cover letter in 2021 beginner's guide

Sarah Reynolds

Content specialist.

How to Write an Effective Cover Letter in 2023 | Beginner’s Guide

how to do a cover le t ter? or how to begin a cover letter? this is a query. Many people look for it

Job hunting sucks. Perusing through online job listings, refining your resume , as well as preparing for grueling interviews—none of it is fun. For many, the most daunting part of the process is crafting a cover letter. There’s so much conflicting advice out there; it’s difficult to know where to start.

Don’t fret, though. We’ve got your back. Writing a cover letter is not as hard as it sounds.

In this blog, we’re going to teach you how to write a cover letter that will land you the job of your dreams .

But first, the basics…

What Exactly is a Cover Letter? (and Why is it Important?)

A cover letter, or a covering letter as some might call it, is a one-page document that you send as part of your job application (alongside your CV or Resume).

Its core purpose is to expound on the information highlighted in your resume while infusing your personality. On average, your cover letter should be no more than 400 words .

A cover letter takes the reader on a guided journey of some of your greatest career and life achievements. But it doesn’t stop there. It also explains why you’d be a good fit for the company.

A well-written cover letter ignites the interest of the HR manager and gets them to read your resume.

On the other hand, a poorly crafted cover letter leaves the potential employer shaking their head in irk, cursing out loud for wasting their time, and eventually binning the resume that you poured your heart out to write.

You don’t want that happening, or do you? That’s why it’s important to learn how to write a cover letter—a convincing one.

If it’s your first time writing a covering letter, the whole thing can seem even more daunting. No need to freak out, though. Writing a good cover letter is as easy as spelling out A, B, C.

All you have to do is adopt the following proven format:

  • Header – Provide contact details.
  • Greetings – Exchange pleasantries with the hiring manager.
  • Introduction – Pique the interest of the reader straight away with 2-3 of your top achievements.
  • Middle paragraphs/Body – Explain why you’re the ideal candidate and the perfect fit.
  • Concluding paragraph – Recap everything. Restate why you feel you deserve a shot at the company.
  • Final formal salutations – End with a formal sign-off.

We’ll explain these in detail below (along with some cover letter examples). So keep reading.

how to write a cover letter

How to Write a Convincing Cover Letter that Gets You the Job: A Step-by-Step Guide

Now that the basics are out of the way, we’re going to guide you through the process of writing the perfect cover letter, step by step.

There’re some cover letter examples in there too, so read on.

Step 1: Do Your Research First

Before you begin writing, find out more about the organization and the specific job you want.

Of course, you should carefully read the job description, but also scour through the firm’s website, employee LinkedIn profiles, as well as its executives’ Twitter feeds.

Why is this research important? You ask. Well, it helps you customize your cover letter since sending a generic one is a no-no.

The research will also help you decide on the tone. If it’s a conservative organization, like an insurance company, you might want to keep your covering letter’s tone formal. But if it’s a creative agency, like an art studio, you might take more risks.

Step 2: Begin Your Cover Letter with a Header

Once you’re done with the research, go ahead and craft your covering letter.

As with the resume, start by writing out your contact information. Ideally, this section should be left-aligned or centered.

how to write a cover letter in 2021 beginner's guide

Here, you want to include all the important personal information, including:

  • Your full name
  • Phone number
  • Email address
  • LinkedIn profile link (optional)
  • Portfolio or website (optional)

Below your contact information and left-aligned, include the date as well as the company contact details, such as:

  • Name of the hiring manager
  • Company address
  • Company phone number
  • Hiring manager’s email address

how to write a cover letter in 2021 beginner's guide

And here’s what you shouldn’t include in this section:

  • Your city of residence/ address: These details should appear in your resume, not the covering letter.
  • Unpresentable email: Ensure your email is professional enough. An email address that reads something like “[email protected]” will get your cover letter (and resume) dumped straight away. To avoid such a scenario, stick to the “[first name] + [last name] @email provider.com format.”

Step 3: Greet the Recruiter/ HR Manager (By their Name)

Remember the research you did in Step 1? It’ll come in handy here.

It’s 2021. Greetings like “Dear Sir or Madam” and “To Whom It May Concern” no longer apply. Besides, you want to show your future boss that you did your research and are really looking forward to joining the company.

So, use greetings like Dear (Name of the Hiring Manager) .

If you can’t figure out who the hiring manager is, take a guess—a good guess. For instance, if you’re applying for a sales position, address the head of the sales department by name instead.

If you’ve scoured all over the internet and can’t find anyone’s name, address your cover letter to the department. For example, “Dear Sales Department” would be fine.

Here are more specific examples of Opening Salutations:

  • Dear John Wick
  • Dear Mr. Wick
  • Dear Sales Department
  • Dear [Department] Hiring Manager

Step 4: Open With an Eye-Catching Introduction

Job seekers typically write themselves into the covering letter with “I am applying for job Y that I saw in Z place.” That’s not the way to go.

Instead, start with an attention-grabbing introduction. Open with a punchline—why this job is exciting to you as well as what you bring to the table.

Chances are, the recruiter or hiring manager is reading hundreds, perhaps thousands of applications. So, you want to capture their attention from the word go.

That said, don’t try to be funny. Humor can often fall flat. Stay away from clichés, too. Once you state your name, say something direct as well as dynamic. Then complement it with 2-3 of your top achievements.

Here’s how a good introduction should look like:

“My name is John and I’d like to help Company Z hit and supersede their digital marketing goals. I’ve worked for Company X, a soft drinks company, for over 5 years. As the lead digital marketing specialist, I generated a 200% uplift in organic traffic to the website (beating the projections by 150%). I believe the combination of my experience, skillset, as well as industrious personality, make me the ideal candidate for the job.”

See the difference between this example and all the generic introductions you’ve written in the past?

good introduction for cover letter

Now that you know what to include in the introductory paragraph, let’s dive into the body. This part is divided into two sections: the first is for explaining why you’re the ideal candidate for the job, and the next is for proving that you’ve got what it takes to work for the company.

So, let’s do this thing…

Step 5: Prove That You’re the Right Person for the Job

Do you know who else has similar skills and work experience? All the other applicants you’re competing with. That’s why you need to set yourself apart.

Setting yourself (and your cover letter) apart doesn’t necessarily mean showing off more of your top achievements. Rather, it means explaining how you’ll fulfill the exact responsibilities posted in the job ad.

So, open up the ad as well as identify which of the requirements are the most important.

Assuming that you skim through the job ad and see that the top requirements for the digital marketing specialist position are:

  • Experience in boosting conversion rates for social media ad campaigns
  • Some skills in redesigning landing pages
  • Excellent lead generation skills

Now, in this section, you need to discuss how you fulfill these requirements. So, here’s how that would look for our previous example:

“In my previous role as a lead digital marketing specialist at Company X, I created an effective paid Facebook advertising campaign which generated 2,000 website visits. In addition, I increased e-commerce sales by 20% in 3 months by redesigning all landing pages.

Other than social media advertising, I’ve also seen tremendous success in other aspects of digital marketing:

  • Customer experience
  • Lead generation
  • Online spending
  • Web traffic

Step 6: Explain Why You’re the Perfect Piece for the Company’s Jigsaw

Once you’re done with Step 5, you might be thinking—I’m the hot favorite for the job. I don’t really need to write anything else since I’ve already shown that I’m competent , skilled, as well as experienced. Now all that’s remaining is to wrap it all up and hit that SEND button.

Hold your horses, buddy. You’re not quite there yet.

The recruiter needs more than just job experience to draft you in. They’re also looking for an applicant who blends well with their corporate culture .

After all, someone who’s unhappy at their job is bound to quit sooner or later. This ends up costing the firm big time, especially in terms of recruitment as well as training. Some studies also estimate the average replacement cost of a salaried employee to be six to nine months’ salary . It’s a bullet most employers would want to avoid at all costs.

So, in short, convey enthusiasm. Enthusiasm brings out personality. Convince the hiring manager that you’re really passionate about working for them, and you can’t wait to get started.

How do you achieve this? Again, the research you did in Step 1 comes in handy. If you did your job well, this section should be a walk in the park.

But if you didn’t, here’s what you’d want to include:

  • What’s the company vision and mission?
  • What’s the business model?
  • What do they sell? Have you bought it?
  • What’s the corporate culture like?

Ultimately, you also need to find out what it is about the company that sets your heart on fire . Then put it down in words.

The end result should read something like:

“I’d love to work for your company. Who wouldn’t? You’re the industry leader, setting standards that others only follow. As a visionary, self-driven, industrious individual who likes to lead from the front, I truly believe I and Company Z will be a perfect match.”

One more thing…

Avoid sounding too generic. Do away with the fluff, as it’ll be a huge turn-off for the hiring manager.

Step 7: Wrap it All Up With a Short, Punchy Closing Paragraph

When crafting your cover letter closing, be courteous, confident, as well as continue to vouch for yourself.

It’s also important to finish up your cover letter in a strategic and thoughtful fashion, so be sure to:

  • Thank the hiring manager for their time.
  • Summarize why you’d be a good hire
  • Reiterate your excitement about the job opportunity
  • Finish with a CTA (call-to-action)

Here’s an excellent cover letter closing example:

“Thank you for spending time reviewing my application. I strongly believe that my skills, qualifications, as well as sheer zeal, make me an ideal candidate for the position of digital marketing specialist at Company Z. I’m extremely excited to join your vibrant team and look forward to discussing how I can help you achieve your digital marketing goals.”

Step 8: Sign-Off Formally

Once you’re done with the call to action, all you have to do is write down a formal “goodbye,’ and you’re all set.

You can use one of the many known formal salutations:

  • Best regards,
  • Respectfully,
  • Kind regards,

You’ve done it! Against all odds, you’ve learned how to make a cover letter for a resume—so, congrats. But before hitting that SEND button, proofread with a tool like Grammarly just in case some errors slipped your eyes. Better yet, get a friend to read the letter out loud as you listen keenly for any blips, errors, as well as awkward phrases.

Job application documents on a table, showing a cover letter and resume

Principles to Remember: The Do’s and Don’ts When Writing a Cover Letter

Here’s a quick recap of things to remember when writing a cover letter.

  • Be succinct – A hiring manager should be able to read your covering letter at a glance.
  • Have a strong introduction that piques the reader’s attention straight away.
  • Only share accomplishments that relate to the job ad. Anything else is fluff.

Don’t:

  • Go overboard with the tone – Be mature and professional
  • Try to be funny – too often, it comes back to bite you in the face
  • Send a generic cover letter – make sure each section is customized to the core

1- how to address cover letter without name

For many hiring professionals, using the salutation “Dear Hiring Manager” is the best option when a name is not available. It is preferable to use this generic greeting rather than none at all, as it demonstrates adherence to cultural customs and professionalism.

2- should you introduce yourself in a cover letter

Yes, you should include a cover letter with your introduction. Declare your name, the position you’re looking for, and how you found out about it. For instance: In order to be considered for the open Account Manager position posted on LinkedIn, my name is Henry Applicant.

3- difference between cover letter and resume

The facts—who, what, when, and how—are stated in a resume. In contrast, a cover letter gives you the chance to discuss your qualifications for the position. To convince employers that you’re a good fit for the job at hand, this paper offers some color and personality.

So, What’s Next in Your Job Hunt? (Hint: It’s time to Craft a Killer Resume!)

Woman writing a cover letter and filling a job application form at home

You might know how to write a cover letter, but if your resume is whack, you might as well forget about ever landing a job—let alone your dream job.

Don’t let a mediocre resume shutter your dreams. Create a killer resume to accompany that excellent cover letter. If that sounds like a hard thing to do, we can help.

At StylingCV, we’re committed to helping you land the job of your dreams. Our cutting-edge resume builder works as smart as you do. What are you waiting for? Create your free resume now!

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Resume and Cover Letter Writing Guide

how to write a cover letter in 2021 beginner's guide

  • What's the Difference?

Getting Started

How to build your resume, review resume writing techniques, review resume samples.

  • More Resume Examples

How to Write a Cover Letter

Review cover letter writing techniques, review cover letter examples, more cover letter examples, the end game.

Resumes and cover letters alone won't get you a job; rather, they'll help you win an interview. Here is comprehensive information that will guide you through the process of writing a targeted resume and cover letter.

What's the Difference?

What should you communicate on a resume versus a cover letter? Before you begin, review the  key differences between the two  and information on what each should focus on.

Keep in mind that the more specifically you can tailor your resume and cover letter to address the requirements of the position, the better your chances of earning an interview.

Below, you'll find step-by-step information on how to create your resume, along with formatting tips and insight into which words to use, and which words to avoid. The guide also features techniques for writing cover letters that showcase your accomplishments and form a clear connection between your experience and the position you are applying for. If you follow these steps, you'll increase your chances of securing job interviews.

Before delving into writing a resume, ask yourself some basic questions that will shape your direction.

  • Are you seeking an entry-level job?
  • Changing careers?
  • Are you re-entering the workforce after a lengthy time off?
  • Do you need to refresh and update your current resume?

The first step to writing an eye-catching resume is determining what you're trying to accomplish. While you might not include an "Objective" section on your resume, write one just for yourself to serve as a guiding principle for your overall resume.

Build your own professional resume quickly and easily with this step-by-step guide . It will help you through every step of the resume writing process.

A resume includes information on your education, work history, and skills . Get started writing your resume by creating a list of your accomplishments in each job that you have held.

From there, you can decide which details are most important to highlight and work on phrasing information in a way that will get the attention of both hiring managers and searchable databases. These resume writing techniques will help you write an interview-winning resume .

There are power words you can use to enhance your resume , and there are others that won't make a good impression . Write your resume so it focuses on the attributes that best qualify you for the job.

You may simply read the resume sample below or download the Word template by clicking on the link. Also see below for more examples.

Resume Example (Text Version)

Bethany Booker 3242 Magnolia Avenue • Memphis, TN 38108 • (123) 456-7890 • bbooker@email.com  www.linked.com/in/bethanybooker

SCHOOL LIBRARIAN

Dedicated to supporting the literacy and growth of children grades K-8

Highly organized and engaging School Librarian and Information Specialist experienced in instructing and mentoring students in the use of library resources including instructional media and educational technology.   

Partner well with teachers and staff to plan cooperative lessons and class activities, identify curricular needs, and order new library materials. Fluent in written and spoken English and Spanish.

PROFESSIONAL EXPERIENCE

MEMPHIS PUBLIC SCHOOLS, Memphis, TN

SCHOOL LIBRARIAN (September 2008 – Present) Optimize library programs for multiple public elementary schools. Plan and implement library media programs, supporting students in the use of print and digital materials. Ensure available library resources comply with school district’s curriculum standards.

Selected Contributions:

  • Developed highly successful visiting children’s author program and after-school book groups.
  • Coordinated Scholastic book fairs and other fundraising events that raised over $10K earmarked for new book and media purchases.

KNOXVILLE PUBLIC LIBRARY, Knoxville, TN LIBRARY AIDE (September 2006 – June 2008) Concurrent with graduate education, supported children and adult patrons of public library. Helped with book location and selection, shelved materials, and assisted in issuing library cards and collecting overdue fines.

  • Selected to lead well-attended semi-weekly story times in children’s library.
  • Willingly worked overtime and on weekends to ensure adequate library staffing.

EDUCATION & CREDENTIALS

UNIVERSITY OF TENNESSEE , Knoxville, TN

Master’s Degree in Library Science EAST TENNESSEE STATE UNIVERSITY , Johnson City, TN

Bachelor of Arts in Liberal Arts (Major: U.S. History) Valid Tennessee State Teacher certificate with library science endorsement

More Resume Examples 

Get inspiration for your own resume by  reviewing these sample resumes , including  chronological ,  functional , and mini, as well as templates for resume writing.

A cover letter typically accompanies each resume you send out. Your cover letter may make the difference between obtaining a job interview and having your resume ignored. Where a resume focuses on your work experience and accomplishments, a strong cover letter will make a connection between what the company needs and what you can offer .

There are several different types of cover letters , including  application letters ,  inquiry letters ,  referral cover letters , and prospecting letters . Here's where you'll be able to see examples of different kinds of cover letters used to apply for jobs or inquire about open positions.

The body of your letter tells the employer what position you're applying for, why the company should select you for an interview, and how you will follow up.

Grab the reader in your first paragraph with some specific information about the job you're seeking and a few core strengths that demonstrate your suitability for the position.

Then delve into what you have to offer the employer by highlighting examples of the work performed and achieved results. Detail your knowledge of the company based on your research and the ways in which you can contribute to their goals. Finally, close the letter by suggesting a meeting or next steps.

It makes sense to devote the necessary time and effort to write an effective, targeted cover letter. Your letter should convey how your skills and accomplishments will benefit the company. These tips will help you craft a cover letter that's a strong match for the job for which you're applying.

You may review the cover letter sample below or download the Word template by clicking on the link. Also see below for more examples.

Cover Letter Example (Text Version)

Bethany Booker 3242 Magnolia Avenue • Memphis, TN 38108  (123) 456-7890 • bbooker@email.com  www.linked.com/in/bethanybooker

March 11, 2019

Ms. Harriet Williams, Principal Liberty Bell Middle School 718 Morningside Drive Johnson City, TN 37604

Dear Ms. Williams:

Please accept the accompanying resume as a sign of my sincere interest in the School Librarian / Media Specialist position that has opened at Liberty Bell Middle School. As a school librarian with eleven years’ experience optimizing elementary and middle school library programs in Memphis, Tennessee, I can offer you strong capabilities in lesson and activity coordination, materials sourcing and acquisition, and student advocacy.

My qualifications for this position include:

  • Proven effectiveness guiding students in the use of library resources, instructional media, and educational technology.
  • A proactive stance in developing supplemental after-school literacy programs for students and their parents.
  • Annual success in planning book fairs and other major fund-raising activities that have raised thousands of dollars for library programs.
  • A Master’s Degree in Library Science from the University of Tennessee, Knoxville and a valid Tennessee State Teacher certificate.

Supporting the growth and welfare of young people through reading and literacy has been my life-long passion. Eager to return to my hometown of Johnson City, I would welcome the opportunity to meet with you to discuss my candidacy for this role in greater detail. Thank you for your time, consideration, and forthcoming response.

Bethany Booker

With about 100 sample cover letters and templates to choose from , you will get plenty of guidelines on how to write the perfect cover letter for your situation, regardless of your occupation and employment situation.

When you've finished perusing the step-by-step guide, you'll have a resume and cover letter(s), which will be polished, professional, and ready to send to prospective employers.

how to write a cover letter in 2021 beginner's guide

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convincing cover letter

How to Write a Convincing Cover Letter in 2021 | Beginner’s Guide

The  cover letter  is the entry point for your application. Convince the HR manager why you are the best candidate. While hard facts count in the resume, you can score points in the cover letter with individuality and personality.

With the  cover letter , you apply for a job in written form. While the Resume Template is only about you and your experience, the cover letter is a kind of bridge between you and the potential employer. The difficulty for many applicants is that they have to comply with the official formal requirements and at the same time give the letter a personal, perhaps even creative touch to distinguish themselves from the other applicants. Bring the cover letter to perfection with your ultimate final sentence.

What’s a Cover Letter & Why It’s Important For Your Job Search

To stand out in the flood of applications, you need an individual cover letter that is tailored exactly to the training position you are aiming for. In the cover letter, you slip a little bit into the perspective of the personnel manager. Help him or her to quickly classify your personality and get a clear picture of you.

The cover letter plays a complementary role to the Resume . It reinforces this by linking with the position sought. Like the resume, it must, therefore, be personalized and systematically adapted to each application.

A good cover letter highlights the reasons why your skills, those presented on the resume, match the offer. It highlights your motivations, your interest in the company.

But it is above all a capital tool to hold the attention of a potential employer. In most cases, recruiters start by reading the cover letters before looking at the resume. To convince cover letters then often only have thirty to sixty seconds of attention. If they fail, the resume will not even be read.

To succeed in writing a simple and impactful cover letter that stands out from the others, a principle to respect: spend time there.

How to Write a Convincing Cover Letter That Gets You The Job 

The content of the cover letter is structured in up to 7 different sections. It starts with an introduction, followed by the main part, soft skills, optional part, and the final part among others. The formal structure of the application letter is also crucial for the success of your application.

Related: How To Write A Cover Letter For A Job Application In 2021

Step 1 – Pick the Right Cover Letter Template

There is no ideal cover letter template . No solution can meet the infinite number of candidates’ backgrounds and positions sought.

However, it is often the same structure that is used or used as a basis for writing. The outline of a cover letter can thus be broken down into up to 5 parts:

  • The introduction, the catchphrase.
  • Describe your strengths as a candidate.
  • The part about the company: why it interests you.
  • An overview of the company and the candidate: what you can do if you work together.
  • The conclusion, with the interview proposal.

Note that this is only an example of a cover letter structure, paragraphs can be deleted, merged, or reversed (especially those on the applicant and the company).

It all depends on the applicant’s background, the area of the company targeted, and the type of application (unsolicited, reply to an offer). The structure of a cover letter must be adapted to suit the needs.

Related: How to Write an Entry-Level Cover Letter

Step 2 – Start the Cover Letter with a Header

Use a  professional letterhead with your contact details in the header, followed by the company data, the location, including the date, and a suitable subject.

To offer the reader of the application a simple overview of the important data, a header with their contact details is very suitable. In addition to the full address, we recommend entering your email address and telephone number. The great added value that a header delivers in a cover letter is that the contact details are easy to find in every document.

Recipient data

The recipient data should be listed in full under the header. It is particularly important here to also enter the name of the contact person if known.

Date and subject line

The date is  right-justified  slightly offset under the recipient data before it continues with the subject line (usually left-justified again) and, if necessary, with the code of the job advertisement .

When carefully reviewing the job description, the attentive reader should immediately notice whether a contact person is specified there by the company. If so, this must also be addressed directly in the cover letter. If this does not happen, you immediately cut your meat, because this shows that the tender was not carefully read.

Step 3 – Write an Attention-Grabbing Introduction

When the introduction of a movie doesn’t catch your eye, you zap. The same goes for a cover letter. The catchphrase is the most important part of a cover letter. If your catchphrase is bad, writing the rest will be useless, the recruiter will have already moved on to the next letter.

A good introductory paragraph should allow you:

  • Introduce yourself.
  • Identify the position you want.
  • Convince the recruiter of the relevance of your application .

You must achieve this in just a few lines.

A clearly structured structure is the be-all and end-all of every text. Application folders in general and the application letter, in particular, are no exception. It only takes an HR manager around 30 seconds on average to read your cover letter and decide whether to pay more attention to your Resume Template and attachments.

This first part serves to orient the reader. He should read what the purpose of the letter is and who the author is. The introduction aims to convey his motivation for the application and at the same time to ensure that the reader is interested so that he can continue reading. So start with a key argument for your application and formulate it accordingly. But keep it short.

Here are some examples of a more creative start:

Example 1: Highlight the requirements from the job advertisement  (choose 3 properties from the job  advertisement  ):

“You are looking for a reliable / experienced / experienced / experienced / committed / innovative / motivated / creative marketing manager and I am looking for a new challenge / a new area of ​​responsibility. I found what you were looking for with your ad and I can explain below why you no longer have to look for the right person. “

Example 2: Highlight the company’s values  (3 meaningful examples should be selected):

“Innovation / a strong customer orientation/flexibility / pioneering spirit / a future-oriented vision/proactivity/sustainability / high safety and environmental standards / optimal use of resources – these are not only the values ​​that are lived in your company but also the demands that I make of them my personal work performance. “

Example 3: Linking company values ​​with personal strengths:

”  Your proactive pioneering spirit and my innovative ideas – that could be the recipe for success for your marketing department.”

“Your commercial pioneering spirit and my love for numbers – that could be the recipe for success for your finance department.”

Step 4 – Explain why you’re the perfect person for the job

In this part of the cover letter, you link directly to the job advertisement. First and foremost, you should address the requirements specified in the advertisement. If you manage to include one or two additional job-related skills in the cover letter that are not mentioned in the advertisement – all the better. Give the relevant information about your current school or professional situation, mention your skills and competencies: What interests you about the training? Why do you want to learn the chosen profession? What skills do you bring to the training?

Step 5 – Explain why you’re a good fit for the company

Take advantage of this last part to highlight what you and the company can do together, what you can do for it if your application is successful. Look for arguments that might make the employer want to interview you.

It may be the human qualities that the team would bring, your desire to evolve in the targeted position, your willingness to commit yourself in the long term in the company, or even the opportunity that the desired position means for you (moving to a new city for example).

This part is about convincing. On the one hand, you should justify why you think you are suitable for the job and what qualifies you for it. On the other hand, this is also the place to introduce yourself and to highlight those aspects of training and work experience that qualify you for the job. See this part as a marketing measure, with the aim of “selling” your work performance, your skills, and your personality in the best possible way.

However, do not forget to always establish a relationship with the company by showing the HR manager what added value he has from hiring yourself. Mention hard skills, but don’t forget the corresponding soft skills. Only with a balanced combination of professional and personal strengths can you round off your profile in the best possible way. However, a list is not enough. Always specify your skills and abilities with a suitable example that is also relevant for the respective position. Here are two examples:

Example 1 for integrating soft skills:

“When working on projects, I was able to use my networked way of thinking to illuminate critical intersections from several sides to head for an overall ideal solution.”

Example 2 for the integration of hard skills:

“When I was implementing new marketing campaigns, my training in search engine optimization has benefited me several times. As a result, I learned to pay attention to preparing and optimizing content in a way that was suitable for search engines, right from the concept phase. ”

Step 6 – Wrap up with a call to action

At the end of the letter, you should be made aware of the appended attachments (resume, certificates, etc.) The following sentence is suitable for this:

“  You can find more information about me, my training, and my previous professional experience in the attached resume. You will also find my latest certificates of employment in the attachment. “

If you are asked about salary expectations or the earliest possible start date in the job advertisement, this is also the appropriate place to provide this information.

Finally, a concluding sentence including a greeting should follow. It is important not to use a subjunctive. Words like  would, should, etc.  give the impression of uncertainty and can weaken your statement. So do not say that you “would” be happy to be invited to an interview or that you “would” like to convince yourself of your motivation in a personal interview. Make it more specific and precise:

”  I look forward to your feedback and would be happy to convince you in a personal conversation that you will find an innovative and committed employee with me. If you have any questions, please do not hesitate to contact me by phone or email. Best regards

Step 7 – Use the right formal closing

In the last paragraph of your cover letter, you should summarize the most important facts of your application. Not only your qualifications are relevant in this paragraph. It is very important information that you have to provide to your potential future employer.

How to Perfect Your Cover Letter With the Free Checklist

Study the job advertisement:

It is advisable to read the job advertisement carefully – preferably several times. Filter out what is important to the company: What requirements do you have to meet? What tasks will you be facing? You must address these central points in the cover letter by linking them to your personal experience. Additional Internet research about the company can also be helpful. The more you know about it, the easier it will be for you to correctly set the main points of content in your letter, and in the best case, you will avoid possible rejection. If you want to stand out from the crowd, then create your application homepage now.

Don’t be afraid to address gaps in your resume:

Gaps in the Resume Template are not a criterion for rejection. On the contrary: You are human. The only thing that matters is to emphasize them positively in your cover letter. Our article with tips on how to deal with gaps in your resume tells you how. Learn everything you need to know about the perfect resume with relevant content and information.

Pay attention to clarity:

This is achieved by breaking it down into paragraphs. It is easier to take information from short paragraphs than to filter it out from a long text bulge. So don’t make it too difficult for the reader.

Pay attention to a red thread:

Your cover letter should have a red thread, i.e. a logical structure and a continuous chain of argumentation. Do not jump back and forth between different topic blocks, but consciously choose a structure that is comprehensible and structured.

The correct font and size:

Even if you want to score points with creativity, it is advisable to use common fonts. Avoid overly ornate variants – stick to Times New Roman, Arial, Helvetica, Verdana, or Georgia so as not to get too out of line. The font size should be set at 11-point or 12-point. Don’t try to squeeze too long text by reducing the font size to one page, but instead consider how to compress and shorten the text in a sensible way.

Make sure your sentences are easy to read:

Nothing is more tedious than having to read a sentence several times to understand it. Avoid sentences that are too long or too nested. With concise, easy-to-read sentences, you score considerably more points.

To round off your application, we recommend that you also attach your resume. To maintain a consistent form and leave a professional impression, you can also opt for a complete application folder. Whether in classic printed form or digitally – our article on the application folder will tell you how. However, if you get a call from the headhunter, you can be sure that you are already a big step ahead in the application process. Did you know that it is possible to apply for your dream job with your mobile phone? See all application tips and application templates at a glance and start the upcoming application marathon stronger.

As far as language and choice of words are concerned: formulate seriously, argue clearly and conclusively – get to the heart of your matter! The HR manager has neither the time nor the desire to work his way through complicated nested sentences and twisted wording in the cover letter to get to the heart of the matter. Ideally, the HR manager will immediately understand what appeals to the applicant about the training in question. And, of course, all the details of an application should not be unrealistically glossed over, but should always be in line with the enclosed certificates and proofs.

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  • Resumes Cover Letters

Cover Letters: A Comprehensive Guide [+ Templates and Samples]

In this post, free cover letter template, cover letter examples for different kinds of jobs, creative cover letter design template, how to message a recruiter on linkedin.

Claudia Reiners

In this post Show

Write the perfect cover letter for a job application in every industry. Download our free cover letter templates and examples to impress the hiring manager and nab the job you want.

The purpose of a cover letter is to convince a hiring manager or recruiter to read your resume. Your cover letter tells the story of why you’re applying, and why you’re a great fit for the role. Then your resume backs it up with essential data and details.

But for a new or inexperienced job seeker, figuring out how to write an effective cover letter can be super confusing.

That’s why we’ve created various cover letter templates for you to download and use. They’re no-fuss, easy to edit and are even targeted at certain jobs (so you know they have the right information).

Use these cover letter templates as a starting point and personalise them however you want.

Are cover letters still relevant in 2021?

Cover letters are a hotly-debated topic amongst job seekers, recruiters, and people giving career advice. Doubt that? Try searching ‘cover letters’ on Reddit and see how many different opinions are out there.

Almost every job application requires a cover letter. It’s the first thing that hiring managers see, and creates a first impression (whether positive or negative) that can determine whether your application makes it past the skimming stage.

No wonder we often dread writing them. It’s common to stress over how to write it, what to include, and wonder if they even matter at all.

How much time should you spend on it? Does anyone actually read cover letters in 2021? (Yes, they do).

The most challenging thing about writing one is that there is no one-size-fits-all approach. Different industries and levels of seniority will have different sets of expectations.

If you’re applying for a position as a project manager in construction, your cover letter will sound very different than if you were applying for a customer service role. Likewise for roles in the creative industry, technology, and healthcare – they all have different flavours.

In 2021, cover letters are still very relevant, and many employers won’t even consider your application without one. But there are more modern ways of delivering them, as well as a few ways to make yours stand out.

how to write a cover letter in 2021 beginner's guide

Cover Letter Template

This is a generalised cover letter template that projects passion for any job. Just add your own information!

[Today’s Date]

[Your full name] [Your phone number] [Your email] [Your address, city, state, postcode] [Your LinkedIn]

[Hiring Manager’s Name] [Company Address, City, State] [Phone number] [Email address]

Dear [Hiring Manager],

RE: <insert role title> position

I am thrilled to submit my application for the <insert role title> role at <insert company name>. I believe I would be a perfect fit for the position as I am passionate about <insert your passion that aligns with the role you’re applying for> and possess the motivation and perseverance to overcome any challenge thrown my way.

Your company’s mission to <insert company mission you are passionate about> is inspiring, and I would be thrilled to contribute to this mission. I feel my relevant experience and skills match well with your company values, including:

<Experience: insert a sentence about your relevant experience. E.g.: Working in my role as XXX for X years, I’ve gained a deep understanding of XXX> <Skills: insert a sentence that covers your key technical skills relating to the job. Avoid talking about soft skills or personal traits here.> <Achievement: insert a sentence about an achievement or result that demonstrates your suitability for the role or exemplifies your work ethic.>

I can see myself vastly developing my skills and professional expertise at <company name>, which would be an exhilarating opportunity. I’m always hungry to improve myself and am dedicated to continuously learning.

From previous work experience at <insert company name>, I have learned valuable communication skills, problem solving, and teamwork. I thrive working in high-pressure situations and am a highly adaptable professional.

I am confident that I am a great candidate for this position and that I would be able to navigate the challenges of the <insert role title> role at <insert company name> successfully. I’d appreciate the chance to meet with you to further discuss this job opportunity. Thank you for considering my application.

[Your name]

How to Write a Cover Letter That’s Unique (Like You)

Got questions about editing your cover letter template? The answers are here.

Best Cover Letter Examples and Why They Work

Discover how to win over the hiring manager with just your cover letter.

Sometimes, you need an industry-specific cover letter, because generic ones just aren’t relevant to the positions you’re applying for. Here is a range of examples for the most commonly searched cover letter types.

how to write a cover letter in 2021 beginner's guide

Hospitality cover letter

Craft the perfect letter for a culinary or tourism job with this hospitality cover letter

how to write a cover letter in 2021 beginner's guide

Nursing cover letter

A sample to use when building your nursing cover letter.

how to write a cover letter in 2021 beginner's guide

Administration cover letter

Create the perfect application with this administration cover letter example.

how to write a cover letter in 2021 beginner's guide

Receptionist cover letter

Get noticed and hired using this receptionist cover letter example.

how to write a cover letter in 2021 beginner's guide

Retail cover letter

A quality sample of a cover letter for retail.

how to write a cover letter in 2021 beginner's guide

Customer service cover letter

Get a head-start on drafting the perfect customer service cover letter with this example.

How to address key selection criteria in a cover letter

Discover examples and templates to help you properly address key selection criteria.

If you’re looking to enter a creative industry, or a role where you’ll be expected to offer some creative flair, these templates have been designed for you. Submitting a well-designed cover letter not only feels more premium, but it demonstrates your passion for creativity and creating high quality work.

This kind of cover letter won’t be appealing to employers in all industries, so be discerning about whether it will make the right impression for the job you’re applying for.

how to write a cover letter in 2021 beginner's guide

Artistic Flair Cover Letter Template (Orange)

A cover letter with a bold design to get noticed. Perfect for design-centred jobs.

how to write a cover letter in 2021 beginner's guide

Artistic Flair Cover Letter Template (Beige)

how to write a cover letter in 2021 beginner's guide

Creative Communications Cover Letter Template

A cover letter perfect for communications jobs, pairing bold design with a professional style.

how to write a cover letter in 2021 beginner's guide

Modern Corporate Cover Letter Template

A sleek and professional cover letter that offers readability and style. Perfect for corporate jobs.

Because, after all: it’s not always what you know, it’s who you know.

Making a great impression through a LinkedIn DM can be tricky. But, done well, it has the potential to propel you to the top of the interview shortlist.

This is how to message a recruiter on LinkedIn:

Cold contact with a recruiter to ask about future job openings

Message title: speculative job application — [role title you’re interested in].

Hi <recruiter’s first name>,

I’m keen to connect with you to stay up to date on job openings with <company name>. As a recent <field of study> graduate, I’ve been on the lookout for a <specify the kind of role you want (e.g.: marketing assistant)> role in a company where I’ll be encouraged to strive for excellence in my work and have the chance to develop as a professional.

Through my research, I found <company name> to hold values that align with my own, and have a mission I feel passionately about pursuing myself. <Insert statement about how you relate to the company’s mission, or why you feel strongly about it.> Because of this, I feel we’d be a perfect fit for each other.

I have skills in <insert short list of key technical skills> founded in work experience at <company name>. I’m also dedicated to pushing for strong results, for example, <insert example of a situation where you’ve used one/multiple of these skills to push for an excellent result. Make sure it aligns with the role you want, and ensure you outline the result you achieved.>

I am a <insert snappy summary of who you are as a professional, e.g.: I am a proven writer with an adaptable mentality and a desire to exceed expectations and continuously learn.> I’d love the opportunity to work for <company name>. Although I can see there are no jobs advertised at the moment, I’d like to submit my resume for your future consideration.

If you’d like to discuss what else I can bring to <company name> as a <role title>, feel free to call me on <mobile number>.

Kind regards, <Your name>

(Remember to attach your resume.)

LinkedIn message to complement recently submitted job application

Message title: regarding the position of [role title] or concerning the recently advertised [role title] position.

I’ve recently applied for the position of <role title> with your organisation, and am keen to reach out to formally introduce myself. Working for your company has been a dream of mine since I began my studies in <field of study> X years ago. I have a deep respect for <something you respect about the company> and feel my own values align with this.

Through my studies and work experience at <insert company>, I’ve developed a broad skill set which would be highly beneficial in this role. For example, <insert example of a situation where you’ve used one/multiple of these skills to push for an excellent result. Make sure it aligns with the job description, and ensure you outline the result you achieved.>

I’ve outlined further examples of what I can bring to the company as a <role title> in my job application.

I hope we’ll have the opportunity to speak more about this role and what I can bring to it.

Regardless of whether I’m a successful candidate, it would be great to connect with you so I can stay on top of job opportunities with <company name>. Thank you for considering my application.

Warm regards, <Your name>

If you’re struggling to find the right person to message, check out this video tutorial.

how to write a cover letter in 2021 beginner's guide

So they’ve read your cover letter, and decided your resume is worth a look. Make sure it’s doing you justice!

Check out the Ultimate Guide to Resumes for templates, examples and more.

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how to write a cover letter in 2021 beginner's guide

Beginners Guide to Writing a Cover Letter

  • Sep 03, 2020

Cover letters are often the most ignored part of an internship application from the perspective of those applying. Most students aren't sure about the purpose of a cover letter or how to write one. 

A cover letter is one of the easiest ways to leave a good impression on a recruiter in order to receive an interview Read on for a beginner's guide to writing a perfect cover letter.

What is a Cover Letter and Why is it Important   ?

In simple terms, cover letters help in adding a personal touch to job applications. A resume has a list of all your educational qualifications, extracurriculars, and prior work experience in a summarized format Resumes allow recruiters to have insight into your previous experience and skills, but not your personality.

Meanwhile, cover letters are customized according to every application. They act as a chance to explain your academics and other skills and how they will benefit you in the current internship.

Cover letters are a great tool to leave an impression on the employers and stand apart from the crowd. 

This guide will walk you through the elements of a good internship cover letter.

The Perfect Cover Letter Checklist:     

Here's a checklist of the essential elements your cover letter should have in order to be remembered by a recruiter. You can use this as a quick list to review each of your cover letters as well!      

1. Start with a bang!

2. Be specific and clear.

3. Do not copy a template.

4. Use keywords wisely and show relevant experience.

5. Explain how you plan to add value to the company.

6. Proofread and review after content is written.      

Start With A Bang:

Always try to catch the employer's attention through a strong introduction. Depending on the position, the employer may have received hundreds of applications for the same position. A mundane introduction is enough to make him move to the next application. Instead, try and gain attention from the very first line. This will ensure that the employer will go through your cover letter until the end.

As a useful tip, imagine yourself to be the hiring officer of the company and draft your cover letter from that perspective. Include things that they would like to see in an application from their “ideal candidateâ€.      

Be Specific and Clear:

As stated above, an employer goes through numerous applications. Make sure you include the necessary details in a clear and precise manner. Specify the role you are applying for in the introduction. As for your academics and extracurriculars, keep them brief and to the point. Unnecessary details can waste space on a cover letter, as you are limited (most of the time) only to a page.    

Do Not Copy A Template:

There are many cover letter templates all over the internet. While they can be useful if you are short on time, you should try to write each letter on your own. Chances are, the employers have already seen those copied templates many times before. A fresh and unique cover letter is sure to grab the employer's attention. While there are definitely different aspects of a cover letter that can be reused and taken from others, there should be information included on a cover letter that is job specific and catered to the organization you are applying for,

Do not include things that you cannot do or have never done before in the letter. There is a chance that a recruiter may ask about these things during an interview and you do not want to come off in a negative light. Remember to always be yourself while writing a cover letter and avoid copying from other sources.

Use Keywords Wisely and Show Relevant Experience:

Go through the internship description and look for skills that are mentioned by the employer. Be sure to include these skills in your cover letter if you have expertise in any of them. If the internship description mentions “leadership ability†as a trait, include any experiences that show a display of leadership abilities. This does not necessarily need to be an academic experience, but anything that shows      

Explain how you'll add value to the company:

Towards the end of your cover letter, mention how you will add value to the company. Tell the employers all of the skills that you can bring to the table. It will give the employers a reason to hire you. You can also add what you will gain from the company and how pursuing this internship is aligned with your future goals.

Proofread and Review:

One common mistake that many applicants make is that they do not review or proofread their CVs and cover letters before sending them. Common grammatical errors can impact your cover letter negatively. Make sure to go through them at least once and ask someone such as a friend or family member to review it too.      

A cover letter is a chance to present yourself to the employer and showcase your knowledge and skills. A well-written cover letter can boost your chances of getting an internship. These are some handy tips that will surely improve your cover letter.

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Tailored Take

How to Write a Cover Letter in 2023 | Beginner’s Guide

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1. Introduction: Write a cover letter, What is a Cover Letter and Why is it Important?

A cover letter is an incredibly important document you need to write if you are applying for a job. Think of it as an advertising campaign for your credentials and experiences. It’s an opportunity to demonstrate your personality, knowledge, and abilities to the employer, and to present yourself as a viable candidate for the position. By taking the time to write a comprehensive and tailored cover letter, you are more likely to land an interview and, ultimately, the job you want.

Writing a great cover letter can be intimidating, especially for those just starting out in the job application process. It’s important to remember, though, that each cover letter should be unique and tailored to the specific job you are applying for. This guide will help you start crafting a cover letter that stands out from the competition.

First, start by introducing yourself in the opening paragraph. Use language that expresses why you are a great fit for the role. Use the job posting to inform your introduction and include relevant keywords to demonstrate you have the skills they are seeking. If the job you are applying for has a particular focus, mention it here.

Next, in the second paragraph, provide further detail about why you are interested in this particular job or company. Describe how your skills, knowledge, and experience make you a great candidate for the role. Be sure to focus on the specific company and how you will apply your experience to the job. Tie your goals for the job to the company

2. Personal Information: Including Your Name and Address

When you take the time to craft a professional cover letter, you make it easier for recruiters and hiring managers to get to know you better. Start off your letter with the right salutation, ensuring that the person you are addressing is respected. When highlighting your skills and experiences, focus on qualifications that you feel really set you apart from other candidates. It’s important to tailor your letter to the job you’re applying for, so use the job posting to ensure that you’re doing this. Try to avoid using flowery language and general phrases, instead opting for specifics that make it easier for the employer to understand your experiences.

When you close the letter, make sure that the last sentence is something memorable that will make the reader take notice. This is your chance to reiterate to the employer why you think you would be the perfect candidate for the role. After adding your name, your city, and the date, add your signature to the end of the letter. A handwritten signature is more powerful and personal than an electronic one. Lastly, read the letter carefully and make sure that there are no common errors. Check everything from spelling to grammar, paying special attention to language, typos, and formatting. With just a few tweaks, you can transform your letter into a polished masterpiece.

How to Write a Cover Letter 2

3. Contact Information: How to Reach You

When you submit your cover letter, make sure that you provide all the contact information the employer will need to contact you. Include your email address, your phone number, and if possible, your LinkedIn profile. This is an important step in the job application process. Make sure you genuinely believe in the skills and experience that you’ve highlighted in your cover letter – as the employer will be expecting you to be able to discuss this in detail at an interview.

Your cover letter is your opportunity to introduce yourself and your skills to the employer. Take the time to ensure that your writing is professional, clear, and concise. Prepare your cover letter with thought and purpose, and you’re sure to leave an impression. Finally, show the employer your enthusiasm for the job and make sure that you express that in your letter. With the right combination of words, you can make a lasting impression and land the job of your dreams.

4. Addressing the Recipient: Hiring Manager or Recruiter’s Job Title

When addressing your cover letter, you will want to make sure that you’re addressing it to the right person. If you’re applying online, you’ll usually have a section that you can use for this. If you’re applying via mail, you’ll need to look up the person’s name and title within the company. It’s important that you do this research, as addressing the letter to the wrong person can come off as unprofessional.

Also, be sure that you use a formal salutation when addressing the recipient of the letter. If possible, try to find the name of the hiring manager or the person to whom you should address your letter. When such information isn’t available, you may use the title of the role you’re applying for or “Dear Hiring Manager.” Once you’ve found the right name and title, use a respectful salutation such as “Dear [Name],” and avoid being too informal with your greeting.

When writing the body of your cover letter, focus on expressing your relevant experience and skills with enthusiasm. Show off your personality, and be sure to structure your letter in a logical way. Start with an introduction, followed by a few paragraphs outlining why you are the perfect fit for the role, and finish with a brief summary. Avoid using generic language and keep it concise.

How to Write a Cover Letter 3

5. Crafting a Strong Opening Sentence: Capturing Attention from the Start

your own words and stay away from cliches. Your opening sentence is particularly important — it’s your first chance to capture the reader’s attention. Make sure that your opening sentence is interesting, brief, and professional. You can also include a few facts or figures that are relevant to the role or company to demonstrate your knowledge and make your letter stand out.

Once you’ve finished writing your cover letter, it’s important to thoroughly proofread it. Mistakes and typos can be costly, as they can reflect poorly on you and could ruin your chances of landing the job. Take the time to read over your letter a few times, as well as have someone else look it over for you. Once it’s ready, you’re ready to send or hand in your application and await the employer’s response.

Writing a great cover letter can be a daunting task, but with a little attention to detail and the right information, you can make sure that your letter makes a great impression on any potential employer.

6. Highlighting Your Skills and Experiences: What to Include in the Body of the Letter

When expressing your relevant experience and skills, it can be useful to think of examples from the past that are related to the role you’re applying for. If you’ve had previous positions that have given you experience in the same field, be sure to mention it. Make sure to explain how that experience has contributed to the skills you have today and the value that you can bring to the role you’re applying for.

If you’re a recent graduate or switching industries, accentuate any relevant skills that you’ve acquired, whether through internships, extra-circular activities, or volunteer work. This could include anything from knowledge of an industry, customer service experience, a foreign language, or expertise in certain software. Any of these achievements can show an employer that you have the tools necessary for the role.

Remember to keep your letter concise and to the point. Make sure that your letter is not too vague or unclear, but also don’t make it too long. Aim for about three to four paragraphs to make the most impact.

Once you’ve finished describing your skills, take a few sentences to finish up your letter with a brief summary. This is a great opportunity to drive home why you are the perfect fit for the role. Show your enthusiasm again, and make sure to express your gratitude for the company’s time and consideration.

7. Tailoring Your Letter to the Job: Tips for Customization

When customizing your letter to a role, there are a few key tips to keep in mind. Firstly, be sure to give details about why you want the role, and why you are uniquely qualified for the job. This way, hiring managers and potential employers will be able to get a better understanding of your intentions and how you can benefit the company.

Secondly, highlight your relevant achievements and experience in a way that sets you apart from other applicants. Showcase your qualifications and skills in a way that you will be remembered, and make sure it aligns with the role you are applying for.

Don’t forget to research the company prior to your application. Employers will be impressed to see that you have taken the time to explore the company before applying. Not only will this show your interest and enthusiasm for the role, but it will also give you valuable insight into the company’s culture and values. You can use this information to tailor the content of your letter and emphasize the aspects that you share.

Your cover letter is tailored to the role and catches the eye of potential employers. With a few simple steps, you can create a unique and impactful letter that will get you noticed.

8. Closing the Letter: Reiterating Your Interest in the Position

To finish off your letter and leave a lasting impression with hiring managers, it is important to reiterate your interest in the position. Explain why the opportunity excites you, and how you strongly believe that you are the best person for the job. Showcase your passion and enthusiasm and express your desire to help the company succeed.

This is also a great opportunity to outline what sets you apart from other applicants. Mention any awards, achievements, or certifications that you have earned and why they make you the perfect fit for the role. You can also use this section to discuss any unique skills or abilities you have that could benefit the company.

Express your gratitude for their time and consideration. Make sure to close the letter by expressing your anticipation to discuss the role further. Thank them again, and state that you look forward to hearing back.

Ensure that your cover letter stands out from the competition and lands you the role you desire. With the right content and an eye-catching format, you can make a lasting impression on potential employers and help get your foot in the door.

How to Write a Cover Letter 1

9. Signature: Wrapping Up the Letter Professionally

The final step in your cover letter is to sign off professionally and in good standing. Your signature should be included at the end of your letter, along with any contact information you want the hiring manager to have. Make sure to include your full name, phone number, email address, and other applicable details, such as your LinkedIn profile or portfolio link.

A polite closing such as “Regards” or “Sincerely” is also appropriate here. Additionally, you may include a small line of gratitude for the hiring manager’s time and consideration, reminding them of your enthusiasm for the role and your eagerness to hear back.

Once your letter is signed off, you are ready to go! All that’s left to do is to proofread your work one last time and confirm that all of your information is accurate. You are now ready to send your tailored and professional letter to potential employers and take the next step in your career.

10. Avoiding Common Mistakes: Tips for a Polished Final Product.

In addition to proofreading and double-checking contact information, there are also a few tips to keep in mind when writing a cover letter. First, avoid trying too hard to sound professional. Using creative language and fresh structures can help make your cover letter unique, but make sure you don’t cross the line into unprofessional territory.

Also, take care to double check the format. Choose a structure that suits both you and the job you’re applying for, and pay attention to the font, size, and style you use. This can help project a more professional image and show that you are making a conscious effort to make a good impression.

Finally, make sure to treat your cover letter as a unique document. No two letters should be the same, as each job is different and will require different information depending on the nature of the role. Adapting your language and content to suit the position is essential for creating an effective cover letter.

You can make sure that your letter stands out from the competition and gives you the best chance of success. With a well-structured letter that highlights your qualifications and reflects your suitability for the job, you can take one step closer to the career of your dreams.

Crafting an impeccable cover letter is an essential part of your job application process. A well-written cover letter effectively showcases your qualifications and enthusiasm for a specific position, leaving the hiring manager or recruiter eager to review your resume. By tailoring your cover letter to the job description, you can demonstrate that you’re a good fit for the position and highlight your relevant skills and experience.

As you begin to write your cover letter, remember to include a header with your contact information, LinkedIn profile link, and the hiring manager’s name, if known. In the body of the letter, focus on the specific job you want and explain why you’re the ideal candidate. Use the job description as a guide to highlight your relevant qualifications, making sure to address the recruiter or hiring manager directly.

In your cover letter’s main paragraph, take the opportunity to emphasize your unique skills and experience, drawing attention to your resume. Whenever possible, provide examples of how you’ve excelled in similar roles and how your background aligns with the job application’s requirements. By doing so, you’ll demonstrate that you’re not just a good fit for the position, but that you’re the candidate they’ve been looking for.

As you wrap up your cover letter, express your eagerness to move forward in the application process. Include a statement like “I look forward to hearing from you” to show your enthusiasm and ensure that your cover letter remains at a concise one-page length. By following these guidelines, you’ll create a compelling cover letter that complements your resume, increasing your chances of landing an interview and securing the job you want.

A well-crafted cover letter is a critical component of your job application process. It allows you to connect with the hiring manager or recruiter, showcase your qualifications, and explain why you’re the perfect fit for the position. By including all essential elements and tailoring your cover letter to the specific job description, you’ll greatly enhance your chances of success in your job search.

Frequently asked questions

What to write in a cover letter examples.

A cover letter should include your contact information, a salutation addressed to the hiring manager, an introduction to why you are interested in the job and the company, a description of your credentials, plus any applicable work experience. Also, mention any volunteer work or internships that may evidence your qualifications. Finally, express your appreciation for the hiring manager’s time and include a call to action, such as an invitation to a job interview.

Who to write an application letter to?

Typically, you should address the cover letter to the hiring manager, human resources director, or recruiter of the company you are applying to. If you are unable to find the name of the individual responsible for this, research the company to get the necessary contact information. According to the job description, you might also address the letter to a department head or supervisor. However, the most important thing is to be specific and use the correct title and name of the person. If you are unsure, it is best to err on the side of a more formal salutation such as “Dear Hiring Manager” or “Dear [Name]” if you know it.

How to write a cover letter when you already work for the company?

When you’re writing a cover letter to apply for a role within the same company, it’s important to focus on how your skills, talents, and enthusiasm make you an ideal candidate for this new position. Explain why you think you’re a great fit, and be sure to include specific examples that demonstrate your capabilities and experience. Furthermore, make sure to reference any notable accomplishments in your current role, as well as any insights or ideas you’ve had that have helped the company in the past. Finally, don’t forget to include a strong closing statement that invites the reader to reach out for an interview.

How to write a cover letter with no experience?

For those who may not have any prior experience, writing a cover letter can be a daunting task. To achieve success, highlight transferable skills, such as problem-solving, communication, and teamwork. Additionally, be sure to include relevant coursework, internships, or volunteer work that could be beneficial to the role you’re applying for. Most importantly, focus on the key skills and experiences that make you the best candidate for the job. Additionally, demonstrate your enthusiasm for the position and the company. By following these tips, you can craft a cover letter that will stand out from the rest.

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How to Write a Cover Letter for 2022: a Beginner's Guide

how to write a cover letter in 2021 beginner's guide

It's a new dawn, and with the coronavirus pandemic still lurking, you're looking to switch up your career or apply for a new job entirely. You will have to do more than just fill out a job application or send a resume for most professional positions. At the very least, hiring managers will need you to curate a customized resume and targeted cover letter that shows why you're the most eligible candidate for the position.

However, it won't be enough to send in your cover letter. In 2022 you'll have to ensure that your resume and cover letter are written in a way that'll land you an interview. After all, landing an interview is the primary goal of applying for any job.

So, are you ready to get started? If yes, below is a detailed guide on how to write a perfectly curated cover letter that'll get your application noticed. Check out all the tips on what to include, the different types of cover letters, and how to format them.

But first…

What is a cover letter?

A cover letter is a document you send with your resume to offer additional information on your skills and expertise. It serves as a sales pitch in which you market your credentials in the hope of landing an interview.

According to a recent study, 85% of recruiters pay close attention to cover letters since they help determine whether you'll be called for an interview. Therefore, understanding how best to write a cover letter is essential to impress your interviewer.

Types of cover letters

Before you leap onto writing a cover letter, you need to ensure you've chosen the correct type of letter. The style will differ depending on whether you're writing one to inquire about a job opening, mentioning a referral, or uploading your resume.

There are generally three types of cover letters:

  • The application letter – also known as the cover letter and it responds to a specific job opening
  • The networking letter – this type requests information and assistance in your job application
  • The prospecting letter – also known as an inquiry letter and it inquiries about possible job openings

Pro tip: When applying for a job posted by a firm looking to hire new staff, you'll be using the application letter style, which we will elaborate on below.

Tips for writing an interview-landing cover letter

Here is an outline of the items you need to include in your cover letter in 2022:

Yup, the basics first. Application letters need to begin with your and the employer's contact information. This includes the name, address, phone number, and email). You should follow this with the date.

If it's an email, include your contact details at the end of the letter after your signature.

And remember to keep it professional by using an email address that includes your official names. [email protected] or [email protected] won't up your chances. Additionally, avoid using your current work address to send a cover letter – it's impolite to your current and potential future employer.

Bonus tip: If you're writing a cover letter and don't know the hiring manager's name, in the address section, include only the department's name. For instance, 'Digital Marketing Department.'

Don't know who to address your cover letter to?

Well, according to career experts, it should be directed to the hiring manager who'll read it.

What's more, the greeting might be the first thing the hiring manager grades you on, making it one of the most crucial parts of any cover letter. And, there's one foolproof way of ensuring your salutation snatches your recruiter's attention:

Dear Michael

That's right. Using their name.

According to a slew of studies , when people hear or see their name, they react. Therefore, once the hiring manager sees their name in the salutation, they're going to feel like the cover letter is specifically tailored for them, giving you an edge over other applicants.

If you don't know their name, check the firm's website, LinkedIn Profile, and other social media platforms where the staff is listed.

After exhausting all the resources, opt for a simple ' Dear Hiring Manager .' Avoid starting your application letter with a ' to whom it may concern .' It feels impersonal and obnoxious.

Introduction

Let's cut to the chase.

The first few sentences in your cover letter will determine if the hiring manager will keep reading it. Studies show that hiring managers skim through cover letters for an average of 7.4 seconds, and the introduction is one of the most determining factors.

So, rather than stating the obvious details in your resume, offer a quick window into your relevant skills and expertise, highlight a contact (perhaps your referral), and emphasize a critical accomplishment that would make you an asset to the firm.

Your objective is to capture the recruiter's attention.

You might also want to include some keywords used in the job listing. For instance, you can mention that your track history of successfully leading national online campaigns with budgets of less than $250,000 makes you an excellent fit for the role.

Body of the letter

In the second paragraph, explain why you're interested in the position and why you're the best fit. Mention relevant qualifications listed in the job posting and explain how you effortlessly meet those requirements. Don't restate your resume, but offer specific qualities that will help satisfy the firm's needs.

Remember, actions speak louder than words, so don't just state your qualifications. Instead, use tangible examples from your work experience that show the hiring manager these traits in action.

A sample script:

In my current role at XYZ, I have supervised every phase of the online marketing initiative, creative and technical . Last year, my primary challenge was designing and optimizing ten-product websites for XYZ's most strategic products, boosting the SEO results, and enhancing the UX . Here we are, six months later:

  • Nine of the ten websites I optimized have attained and secured their spot in the top three results on Google – these are organic, non-paid outcomes for 10+ search terms.
  • All ten websites' incoming search engine traffic features 50% of the total organic traffic for key terms and phrases.

So far, so good.

Your cover letter offers a quick rundown of your relevant skills and expertise. What could go wrong?

According to career coaches, a lot.

You need to write the ending, and it's a crucial decisive part.

It should amplify the impression you've made with previous paragraphs. Therefore, you need to restate how your skills make you the perfect fit for the position. You can also discuss why you'd like to work with the firm if you have room.

You should also state that you'd be elated at the opportunity to interview or discuss employment opportunities. Discuss what you'll do to follow up and when you'll do this.

Sample script:

I'd welcome a chance to discuss your digital marketing goals further and demonstrate how my success at XYZ can translate into the online marketing growth of ABC.

Once you've written your conclusion, you need to put a formal closing at the very end with phrases such as:

  • Yours sincerely
  • Best regards
  • Kind regards
  • Thanks for your consideration
  • With best regards
  • Respectfully yours

Afterward, you can input your signature, handwritten, followed by your typed name. If it's an email, include your typed name and contact information after the complimentary close.

How to format your cover letter

Before sending off your perfectly written cover letter, you need to review the format used. This includes:

A cover letter shouldn't be more than six paragraphs are plenty, and it shouldn't be longer than one page. If it's too long, don't use a smaller font. Instead, edit it and ensure it's a single page long.

Your application letter should be formatted professionally. The font needs to match the font you used on your resume. It needs to be also simple to skim through. Pick fonts like Arial, Calibri, or Times New Roman.

The Font Size

Yes, size is an essential element too – make the text small, and the recruiter might not want to continue reading it. Based on the font type, somewhere between 10- and 12-point is recommended for readability.

Letter Spacing

Ensure to include a space between the header and salutation before every paragraph, the closing, and your signature.

Reviewing your cover letter

Apart from the cover letter format, you also need to:

Check for grammatical errors

Don't just click and upload your letter before checking for typos and grammatical errors. Read it aloud and see if you made any mistakes. If it's an email, you can use tools such as Grammarly to make the relevant edits.

Heed to instructions 

An advert will indicate that a more substantial letter is needed in exceptional cases. Therefore, be sure to follow the stated instructions and include specifically requested information.

For example, some firms might ask you to include your current salary or desired remuneration range.

Include an email signature

When you email an application letter, ensure to include a signature with your name, email address, phone number, and LinkedIn profile (this is an essential inclusion for your 2022 cover letter). This will make it easier for the hiring manager to contact you.

Mohammad  Omara

  • Posted by Mohammad Omara - ‏23/12/2021
  • Last updated: 03/12/2022

IMAGES

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