Creative Writer Job Description
creative writer job description includes a detailed overview of the key requirements, duties, responsibilities, and skills for this role.
Creative Writer Duties:
Creative writer responsibilities:, requirements and skills:.
A creative writer writes fiction and nonfiction works employing the creative arts.
A creative writer may be referred to as an author, author/poet, or author/playwright.
They apply their creative talents to a variety of genres such as romance, mystery, science fiction, and drama.
Creative writers may also write for magazines, newspapers, or script services.
They may also write for television, radio, or film.
We’re looking for a Creative Writer who can help us produce engaging and inspiring content. The ideal candidate will have a strong writing style and a knack for coming up with fresh ideas. If you’re a talented writer with a passion for writing, we want to hear from you.
- Compose and publish high-quality, content-rich blog posts, articles, and documents related to the businesses and services of our company
- Develop and implement strategic content marketing campaign
- Develop, review, and edit content
- Research relevant topics and highlight current trends
- Create original graphics and materials for blogs
- Maintain a constant supply of fresh innovative content
- Write copy for print and digital media including websites, blogs, videos, case studies, and marketing materials
- Write and edit content according to client requests
- Identify target audience and analyze audience demographics
- Develop content writing strategy and creative brief with clients
- Research and compile information from primary and secondary sources
- Make recommendations to improve the quality of content
- Assess content’s effectiveness
- Handle content-related tasks including updates and revisions
- Bachelor’s degree in English, creative writing, or related field
- 2+ years’ experience writing copy and editing copy
- Excellent knowledge of English grammar, usage, and style
- Excellent communication and writing skills
- Excellent research skills
- Knowledge of Associated Press Style
[Company Name] believes in equal opportunity for all and is committed to creating a diverse and inclusive team. We encourage applications from people of all backgrounds, religions, nationalities, genders, and ages. We also welcome veteran and disabled applicants.
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What Does a Creative Writer Do?
Find out what a creative writer does, how to get this job, and what it takes to succeed as a creative writer.
Table Of Contents
Creative writer job duties.
- Creative Writer Salary & Outlook
Creative Writer Job Requirements
Creative writer skills, creative writer work environment, creative writer trends, how to become a creative writer, advancement prospects.
- Job Description Example
Creative writers are responsible for creating compelling stories, poems, and other written works. They use their imagination to develop characters, settings, plotlines, etc., and then they put these elements together in a way that is both entertaining and engaging.
Creative writing is often thought of as a hobby or pastime, but it can also be a full-time job. Many people write creatively as a way to express themselves or explore new ideas. However, some writers take this further by trying to make a living from their craft.
Creative writers have a wide range of responsibilities, which can include:
- Developing story ideas based on client needs and market trends
- Writing scripts for radio commercials, television advertisements, or other types of advertisements
- Editing articles, books, brochures, or other written materials
- Conducting research to gather information about a topic, organization, event, or other subject that may be covered in an article or other written material
- Developing characters, settings, and plotlines to create stories or scripts for movies or television shows
- Reviewing and editing content for spelling, grammar, and factual accuracy
- Converting text from one format to another, such as from a draft document to a final publication
- Developing marketing materials such as brochures, flyers, catalogs, and other promotional materials
- Writing and producing screenplays for television shows or movies
Creative Writer Salary & Outlook
Creative writers’ salaries vary depending on their level of education, years of experience, and the type of company or organization they work for. They may also earn additional income through freelance work.
- Median Annual Salary: $66,500 ($31.97/hour)
- Top 10% Annual Salary: $105,000 ($50.48/hour)
The employment of creative writers is expected to grow slower than average over the next decade.
Employment growth will be limited because many people write for social media, blogs, and websites, which are less expensive than print publications. However, demand for creative writing in advertising and marketing should provide some employment opportunities.
Related: Creative Writer Interview Questions and Answers
To become a creative writer, one typically needs to have the following:
Education: Creative writers typically need a minimum of a bachelor’s degree. Many aspiring creative writers choose to major in English, creative writing or journalism. These majors provide students with the foundational knowledge of grammar, sentence structure and word choice they need to succeed as a creative writer.
Training & Experience: Creative writers often receive on-the-job training in the form of a short period of employment with a company. During this period, they learn the style and tone of the company’s writing and the specific needs of the audience. They also learn the software and technology the company uses to create content.
Creative writers can also receive training through internships. During an internship, a creative writer gains experience in the field by working closely with a professional writer. They can also learn about the industry and the various opportunities available to them.
Certifications & Licenses: Creative writers do not need any certifications to write novels, short stories, poems or other creative works. That said, creative writers can seek certifications to show their skills to potential employers or to advance their careers once they have established themselves as writers.
Creative writers need the following skills in order to be successful:
Creativity: Creativity is the ability to think of new ideas and solutions to problems. As a writer, you may be tasked with creating content for advertisements, social media posts or other marketing materials. Creative writers can use their creativity to come up with unique ideas that help their employers stand out from their competitors.
Communication: Communication is the act of conveying information to another person. As a writer, you communicate with your audience through your writing. Creative writers use their communication skills to convey their ideas in a way that is easy for their audience to understand.
Research: Research is the ability to find information about a topic. As a writer, you may need to research topics to write about. Creative writers may also research topics to find inspiration for their work.
Editing: After a writer completes a piece of work, they may need to edit it. This can include checking for spelling errors, punctuation mistakes and other errors. It can also mean making sure the piece is clear and easy to understand. Creative writers may also need to edit other people’s work.
Time management: Time management is the ability to meet deadlines and complete projects on time. As a writer, you may be responsible for writing a full book or script, so it’s important to manage your time effectively to ensure you complete your work on schedule. Creative writers may also have multiple projects at a time, so it’s important to manage your time to ensure you complete all of your work.
Creative writers typically work in an office, either alone or with other writers. They may also work from home, either part or full time. Many writers work on a freelance basis, which means they are self-employed and work on a variety of projects for different clients. Writers usually work regular hours, although they may work overtime to meet deadlines. Some writers may also travel to attend writers’ conferences or to do research for their writing.
Here are three trends influencing how creative writers work. Creative writers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.
The Rise of the Content Marketing Manager
The rise of the content marketing manager is a trend that is quickly changing the landscape of business. As businesses realize the importance of creating and distributing content, they are increasingly turning to content marketing managers to help create and manage this content.
This trend is opening up opportunities for creative writers who can create engaging and informative content that will help attract and retain customers. In order to be successful in this field, writers will need to be able to work quickly and efficiently while maintaining high-quality standards.
Content Marketing Becomes More Strategic
As content marketing becomes more strategic, writers will need to focus on creating content that is both effective and efficient.
Writers can capitalize on this trend by developing skills in areas such as SEO, social media marketing, and copywriting. By doing so, they will be able to create content that is not only well-written but also optimized for search engines and social media platforms. This will allow them to reach a wider audience and generate more leads for their clients.
More Focus on Personal Branding
As the economy continues to shift towards a more freelance-based workforce, professionals are beginning to place a greater emphasis on personal branding. This means that creative writers will need to develop strong writing and communication skills in order to stand out from the competition.
By developing a unique voice and style, creative writers can set themselves apart from the pack and build a following of loyal readers. In addition, they can also use social media and other channels to promote their work and connect with potential clients.
A creative writer career can be a great fit for many people. It offers the opportunity to write about a variety of topics, and to work in different mediums. You could write short stories, poems, or novels; you could also write screenplays, comics, or graphic novels.
No matter what type of writing you want to do, it’s important to have a strong command of language and grammar. You should also be able to think creatively and come up with new ideas. And finally, you need to be able to persevere when faced with difficult challenges.
There are many ways to advance your career as a creative writer. One of the best is to get an advanced degree in creative writing from a respected institution. This will give you the credentials you need to teach at the college level or to work as a professional writer. Another way to advance your career is to get published in respected literary journals. This will give you the exposure you need to attract the attention of agents and editors. Finally, you can advance your career by winning awards and fellowships. This will give you the financial resources you need to pursue your writing career full-time.
Creative Writer Job Description Example
Do you have a knack for finding the perfect words to describe even the most complex products and services? Do you have a way with words that engages and inspires people to take action? If so, we’d love to hear from you!
We’re looking for a creative writer to join our team and help us tell the stories of our clients’ products and services in a way that engages and inspires people to take action. As a creative writer at [CompanyX], you will be responsible for writing copy for a variety of projects, including print, web, mobile, video, and social media. You will work closely with the accounts and design teams to brainstorm ideas, create concepts, and develop messaging. Thorough research and interviews will be required to understand each client’s industry, products/services, branding, and marketing goals. The most successful creative writer will be a quick learner with a versatile writing style.
Duties & Responsibilities
- Write original content for a variety of marketing materials, including but not limited to website copy, brochures, email campaigns, and social media posts
- Understand the target audience for each piece and write accordingly in order to achieve desired results
- Work with art directors, designers, and other members of the creative team to ensure that the finished product is on brand and meets objectives
- Adhere to style guides and tone guidelines set forth by the company
- Edit and proofread own work as well as the work of others, providing constructive feedback when necessary
- Brainstorm new ideas and approaches to writing projects
- Research industry trends, competitor activity, and other relevant information to inform writing
- Stay up to date on news and current events to identify potential topics of interest for the company’s blog or other channels
- Attend client meetings and/or calls as needed to gain a better understanding of project requirements
- Manage multiple projects at once, meeting deadlines and budget constraints
- Participate in new business pitches as needed, contributing fresh ideas and writing samples
- Perform other duties as assigned
Required Skills and Qualifications
- Bachelor’s degree in English, communications, or related field
- 3-5 years professional writing experience with a strong portfolio of work
- Exceptional writing skills with the ability to capture complex concepts and communicate them clearly
- Excellent research skills
- Ability to work independently and with a team to meet deadlines
- Proficiency in Microsoft Word, Excel, and Adobe Acrobat Pro
Preferred Skills and Qualifications
- Master’s degree in English, communications, or related field
- Experience with SEO and keyword research
- Experience writing for the web and knowledge of best practices for online content
- Social media or content marketing experience
- Proofreading experience and familiarity with standard style guides
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Creative Writer Job Description: Explained
Discover the essential elements of a compelling Creative Writer Job Description. Uncover the skills, responsibilities, and qualifications required to excel in this dynamic role. Whether you're hiring or aspiring to be a creative writer, this detailed blog provides valuable insights to ensure a perfect match between talent and opportunity.
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Table of Contents
1) Understanding Creative Writing
2) The role of Creative Writers
3) Qualifications and skills
4) Creative Writer Job Description template
5) Creative Writer Job Description example
Understanding Creative Writing
Before delving into the Creative Writer Job Description , let's establish a clear understanding of Creative Writing itself. Creative Writing is an art form that involves the expression of thoughts, ideas, and emotions through the written word. Creative Writers harness their imagination and linguistic prowess to create engaging narratives, poems, scripts, and more. Their work can span various genres, including fiction, non-fiction, poetry, and screenwriting. To excel in this field, Creative Writers must possess a unique blend of creativity, storytelling skills, and a deep love for language.
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The r ole of Creative Writer s
A Creative Writer 's Job Description encompasses a wide array of responsibilities, each contributing to the overall process of producing compelling written content. Here are some key aspects of the role:
1) I deation: Creative Writer s are tasked with generating ideas and concepts for their writing projects. This may involve brainstorming, research, and drawing inspiration from various sources.
2) Writing: At the core of their job, Creative Writer s write, revise, and edit content. This can include crafting novels, short stories, articles, marketing copy, or even social media posts.
3) Research: Depending on the topic or genre, Creative Writer s often need to conduct research to ensure the accuracy and authenticity of their work. Thorough research enhances the credibility of their writing.
4) Creativity: Creativity is the hallmark of a Creative Writer . They must think outside the box to develop unique storylines, characters, and concepts that engage and captivate their readers.
5) A daptability: Creative Writer s often switch between different writing styles and genres. Adaptability is crucial as they may work on diverse projects, from writing a children's book to creating technical manuals.
6) Collaboration: In some cases, Creative Writer s collaborate with editors, illustrators, or other professionals to bring their ideas to life. Effective communication and teamwork are essential in such scenarios.
7) Meeting deadlines: Meeting deadlines is a crucial aspect of the job. Whether writing for a publication, agency, or freelance client, Creative Writer s must manage their time effectively to deliver projects on time.
Qualifications and s kills
To excel in the role of a Creative Writer , certain qualifications and skills are highly advantageous:
a) Strong writing skills: Proficiency in grammar, punctuation, and language usage is a must. Creative Writers should be able to convey their ideas clearly and effectively.
b) Creativity: An innate ability to think creatively and craft unique stories or content is essential.
c) Research skills: The capability to conduct thorough research and gather information from various sources is beneficial.
d) E diting and proofreading: A meticulous attention to detail, coupled with the capacity to skillfully edit and proofread one's own work, stands as paramount in the creation of top-notch content.
e) Adaptability: Being open to exploring different genres and writing styles enhances a Creative Writer 's versatility.
f) Time management: Meeting deadlines is essential in the world of Creative Writing . Effective time management is a valuable skill.
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Creative Writer Job Description t emplate
For those looking to hire a Creative Writer or create a job posting for such a role, here's a template that can guide you in crafting a comprehensive Creative Writer Job Description:
Job Title: Creative Writer
Location: [Specify the location]
Job Type: [Full-time/Part-time/Freelance/Contract]
[Provide a brief introduction to your company or organi sa tion , its mission, and its values.]
As a Creative Writer at [Your Company Name], you will be at the heart of our content creation process, responsible for crafting engaging and compelling written material across various platforms. Your words will be instrumental in conveying our brand message, telling stories, and connecting with our audience. If you have a passion for Creative Writing and a knack for turning ideas into captivating narratives, we'd love to have you on our team.
1) Ideation: Generate innovative ideas for written content that align with our brand and resonate with our target audience.
2) Writing: Create high-quality written content, including articles, blog posts, social media content, marketing copy, scripts, and more.
3) R esearch: Conduct thorough research to ensure the accuracy and authenticity of the content, especially for projects requiring a factual basis.
4) C reativity: Infuse creativity into your writing to engage readers and leave a lasting impact.
5) E diting and proofreading: Thoroughly review and meticulously edit your work to guarantee it adheres to the most exacting standards of grammar, punctuation, and stylistic excellence.
6) Collaboration: Work closely with our editorial team, designers, and other stakeholders to bring your ideas to life.
7) M eeting deadlines: Manage your time effectively to meet project deadlines and publishing schedules.
Qualifications and S kills:
a) Bachelor's degree in English, Journalism, Creative Writing, or a related field (preferred).
b) Proven experience as a Creative Writer or in a similar role.
c) Exceptional writing, editing, and proofreading skills.
d) Strong research capabilities.
e) Creativity and the ability to think outside the box.
f) Excellent time management skills.
g) Adaptability to work on various writing styles and topics.
h) Additional skills or qualifications specific to your company or industry. How to Apply:
Creative Writer Job Description e xample
Certainly, you can modify the location in the Creative Writer Job Description Example to London:
Location: London, UK
Job Type: Full-time
At XYZ Media, we are dedicated to delivering exceptional content that informs, entertains, and inspires our readers. We take pride in our commitment to quality storytelling and creative expression.
As a Creative Writer at XYZ Media, you will play a pivotal role in shaping our content strategy. Your writing will be at the forefront of our efforts to engage our audience and convey our brand's message effectively.
1) Ideation: Brainstorm and develop innovative content ideas that resonate with our readership.
2) Writing: Produce well-crafted articles, blog posts, and social media content that captivate our audience.
3) Research: Conduct research to ensure the accuracy, credibility, and relevance of written content.
4) Creativity: Infuse your writing with creativity, ensuring our content stands out in a crowded digital landscape.
5) Editing and proofreading: Review and edit your work to maintain high editorial standards.
6) Collaboration: Collaborate with our editorial and design teams to create visually appealing and engaging content.
7) Meeting deadlines: Manage your workload efficiently to meet project deadlines and publishing schedules.
Qualifications and Skills:
a) Bachelor's degree in Journalism, English, or a related field (preferred).
b) 3+ years of experience as a Creative Writer or in a similar role.
c) Exceptional writing and storytelling skills.
d) Strong research abilities.
e) Imagination and the ability to think creatively.
f) Excellent time management.
g) Versatility in writing styles and topics.
h) Proficiency in SEO writing techniques (preferred).
How to Apply:
To apply for the Creative Writer position at XYZ Media in London, kindly send us your resume, a portfolio featuring samples of your written work, and a well-crafted cover letter that not only emphasi se s your pertinent experience but also elucidates why you are the quintessential candidate for this role. Applications can be sent to [email protected] .
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In this blog, we've explored the intriguing world of Creative Writer Job Descriptions, shedding light on the multifaceted role of these talented individuals. Creative Writers play a vital role in crafting the stories and content that entertain, inform, and inspire us. If you have a passion for words and a flair for creativity, pursuing a career as a Creative Writer could be your path to making a lasting impact through the power of language.
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Job summary, primary responsibilities.
- Develop original content for fiction, nonfiction, and short stories.
- Use the written word to express story lines and ideas.
- Write books or content for magazines, trade journals, newsletters, and blogs.
- Produce content for radio and television broadcasts, motion pictures, and other types of performance.
- Develop scripted material for the Web and other communication devices.
- Conduct extensive research on various topics.
- Write outlines and rough drafts.
- Appropriately source and cite resources.
- Edit content for correct spelling and grammar.
- Work with editors to revise and rewrite sections.
- Perform extensive fact-checking.
- Arrange material in chapters or parts.
- Use desktop or electronic publishing software.
- Maintain blogs to keep in touch with fans and readers.
- Send out inquiries and submissions are sent to a variety of paying outlets.
- Work with literary agents to get book published.
- Go on book tours across the U.S. to promote the book or article.
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What Does a Creative Writer Do?
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Creative writers are professionals who employ their imagination and discipline to convey new and interesting ideas to an audience in an engaging way, such as books, screenplays, and promotional marketing material. These writers must select a subject or theme for their writing projects while conducting research to obtain factual information and authentic detail for their content. They must review and submit their work for approval to meet the needs of their clients, publishers, or directors. Creative writers can also work for magazines, websites, and advertising or become a freelancer.
Creative writer responsibilities
Here are examples of responsibilities from real creative writer resumes:
- Manage the website, twitter, and facebook.
- Manage publication review process, including technical and editorial review by in-house and outside reviewers.
- Create and publish advertising copy, press releases, brochures and technical manuals.
- Develop an eye for detail and proofreading.
- Hire to write several papers for NIH fund grant projects.
- Work with blogs, Wikipedia page management, and Youtube content.
- Can successfully cite in APA, MLA, Harvard, Chicago and Turabian.
- Provide creative writing services for clients' websites, brochures, business letters, and other professional documents.
- Develop sophisticated FrameMaker templates in multiple page sizes.
- Create varied advertising copywriting for different toy and entertainment industry products in this contract position.
- Offer value-ad photography services helping brands build powerful brand libraries and access professional, affordable photography for social media.
- Research and write background papers and promotional materials to accompany the launch of NFB documentaries
- Research and help draft scripts for educational documentaries on indigenous populations, rain forests, land rights, etc.
- Maintain internal XML, single-source build system for AWS API reference.
Creative writer skills and personality traits
We calculated that 17 % of Creative Writers are proficient in Digital Marketing , Proofreading , and Email Campaigns . They’re also known for soft skills such as Social perceptiveness , Creativity , and Writing skills .
We break down the percentage of Creative Writers that have these skills listed on their resume here:
Coordinated with editors and product managers, delivering best-in-class shared services digital marketing copy as collaborative team member.
Provided editorial and proofreading assistance with presentation and marketing materials, speeches and content development.
Create custom designed email campaigns for customers.
Write for a number of clients around the country, specializing in video scripts, humor, screenplays and stage plays.
Authored 1500 articles, short stories, poems and web content for clients in a variety of industries spanning three continents.
Proofread layouts to review content, pacing, and overall flow.
Most creative writers use their skills in "digital marketing," "proofreading," and "email campaigns" to do their jobs. You can find more detail on essential creative writer responsibilities here:
- Social perceptiveness. The most essential soft skill for a creative writer to carry out their responsibilities is social perceptiveness. This skill is important for the role because "writers and authors must understand how readers react to ideas to connect with their audience." Additionally, a creative writer resume shows how their duties depend on social perceptiveness: "created blog posts, social media and email campaigns. "
- Creativity. Another soft skill thatrsquo;s essential for fulfilling creative writer duties is creativity. The role rewards competence in this skill because "writers and authors must be able to develop interesting plots, characters, or ideas for new stories." According to a creative writer resume, herersquo;s how creative writers can utilize creativity in their job responsibilities: "fostered memories by creating copy through attending events and conducting interviews offered creativity through writing articles, profiles, and caption"
- Writing skills. Another skill that relates to the job responsibilities of creative writers is writing skills. This skill is critical to many everyday creative writer duties, as "writers and authors must be able to write clearly and effectively to convey feeling and emotion and to communicate with readers." This example from a resume shows how this skill is used: "teach poetry and playwriting and serve as writer-in-residence in the graduate creative writing program. "
See the full list of creative writer skills
The three companies that hire the most creative writers are:
- KPMG LLP 24 creative writers jobs
- Apple 6 creative writers jobs
- Google 3 creative writers jobs
Choose from 10+ customizable creative writer resume templates
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Creative writer vs. publisher.
A publisher manages the design, editing, and production process with the help of proofreaders, printers, and editors. Publishers make schedules for every stage of the process and work backward from the planned date for publication. They distribute promotional catalogs to libraries and booksellers. They set the commercial and editorial direction for businesses publishing newspapers, digital content, magazines, and books. It is their duty to make decisions on the markets that their firms will serve as well as the type of content that they will give to their audience.
If we compare the average creative writer annual salary with that of a publisher, we find that publishers typically earn a $1,556 lower salary than creative writers make annually.
While the two careers have a salary gap, they share some of the same responsibilities. Employees in both creative writer and publisher positions are skilled in web content, copywriting, and press releases.
There are some key differences in the responsibilities of each position. For example, creative writer responsibilities require skills like "digital marketing," "proofreading," "email campaigns," and "video scripts." Meanwhile a typical publisher has skills in areas such as "customer satisfaction," "strategic thinking," "client facing," and "publishing industry." This difference in skills reveals the differences in what each career does.
Publishers really shine in the telecommunication industry with an average salary of $69,908. Comparatively, creative writers tend to make the most money in the internet industry with an average salary of $113,824.
Publishers tend to reach similar levels of education than creative writers. In fact, publishers are 1.5% more likely to graduate with a Master's Degree and 1.0% more likely to have a Doctoral Degree.
Creative writer vs. Editor
An editor is the one responsible for polishing and refining a story, article, and any material for publication in newspapers, magazines, books, or websites. Editors have the power to either accept or reject a material as they need to ensure that every manuscript which will be offered for publishing is at the best version as it can be. There are several types of editors, from copy editors, books to managing editors, but they have few skills in common, like strong writing skills , good judgment, and leadership abilities to help guide the whole editorial team. Most of them work in the office, but it is quite becoming more regular for them to work remotely.
Editor positions earn lower pay than creative writer roles. They earn a $20,988 lower salary than creative writers per year.
While the salary may differ for these jobs, they share a few skills needed to perform their duties. Based on resume data, both creative writers and editors have skills such as "web content," "copywriting," and "press releases. "
In addition to the difference in salary, there are some other key differences worth noting. For example, creative writer responsibilities are more likely to require skills like "digital marketing," "proofreading," "email campaigns," and "video scripts." Meanwhile, an editor has duties that require skills in areas such as "video content," "seo," "editor-in-chief," and "twitter." These differences highlight just how different the day-to-day in each role looks.
On average, editors earn a lower salary than creative writers. Some industries support higher salaries in each profession. Interestingly enough, editors earn the most pay in the technology industry with an average salary of $62,170. Whereas creative writers have higher pay in the internet industry, with an average salary of $113,824.
In general, editors achieve similar levels of education than creative writers. They're 1.5% more likely to obtain a Master's Degree while being 1.0% more likely to earn a Doctoral Degree.
Creative writer vs. Senior editor
A Senior Editor determines the editorial content for a publication. They supervise the content creation process and manage junior editors.
An average senior editor eans a higher salary compared to the average salary of creative writers. The difference in salaries amounts to senior editors earning a $16,999 higher average salary than creative writers.
By looking over several creative writers and senior editors resumes, we found that both roles require similar skills in their day-to-day duties, such as "web content," "copywriting," and "press releases." But beyond that, the careers look very different.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a creative writer is likely to be skilled in "digital marketing," "proofreading," "email campaigns," and "video scripts," while a typical senior editor is skilled in "edit content," "video content," "seo," and "digital content."
Senior editors earn the highest salary when working in the finance industry, where they receive an average salary of $87,572. Comparatively, creative writers have the highest earning potential in the internet industry, with an average salary of $113,824.
Most senior editors achieve a similar degree level compared to creative writers. For example, they're 3.7% more likely to graduate with a Master's Degree, and 1.0% more likely to earn a Doctoral Degree.
Creative writer vs. Senior copywriter
A Senior Copywriter is responsible for developing original written content. They generate immaculate copy for every brief.
Senior copywriters tend to earn a higher pay than creative writers by an average of $3,143 per year.
While both creative writers and senior copywriters complete day-to-day tasks using similar skills like digital marketing, proofreading, and email campaigns, the two careers vary in some skills.
Even though a few skill sets overlap between creative writers and senior copywriters, there are some differences that are important to note. For one, a creative writer might have more use for skills like "proofread," "creative ideas," "brochures," and "creative content." Meanwhile, some responsibilities of senior copywriters require skills like "healthcare," "seo," "brainstorming," and "b testing. "
Senior copywriters enjoy the best pay in the professional industry, with an average salary of $98,856. For comparison, creative writers earn the highest salary in the internet industry.
The average resume of senior copywriters showed that they earn similar levels of education compared to creative writers. So much so that theyacirc;euro;trade;re 2.4% more likely to earn a Master's Degree and less likely to earn a Doctoral Degree by 0.2%.
Types of creative writer
How to become an editor, technical writer, how to become a technical writer, how to become a writer, staff writer, how to become a staff writer.
- Managing Editor
How To Become a Managing Editor
- Grant Writer
How To Become a Grant Writer
What similar roles do.
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- What Does an Assistant Editor Do
- What Does an Associate Editor Do
- What Does a Content Editor Do
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- What Does an Editor Do
- What Does a Grant Writer Do
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- What Does a Production Editor Do
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Writing a Job Description That Attracts Ideal Candidates [8 Tips]
Published: June 07, 2022
As a direct response copywriter, I specialize in making readers take a specific action. I write a variety of copy, including articles, landing pages, sales emails, and job descriptions.
This article will walk you through an approach to job descriptions that allowed me to double my conversion rate of visitors-to-applications in less than a year. You’ll learn the strategies and best practices I used to grip candidates, exciting them enough to take action.
What is a job description?
A job description is a document written by an employer that lists the tasks and responsibilities of a specific role along with the skills and experience needed to qualify for the position.
How to Write a Job Description
- Study your target candidate.
- Optimize the job title with keywords.
- Start with a company summary.
- Concisely describe the job's benefits.
- Summarize the benefits package.
- Keep the job's requirements clear and realistic.
- Use strong verbs to describe the job's responsibilities.
- Remove bias from your ad.
1. Study your target candidate.
Many studies show that people buy on emotion first, and then rationalize their purchases using logic.
Applying for a job, in that sense, is a lot like making a purchase. Pressing the "Apply Now" button is an emotionally charged decision.
When writing your job ad, tap into those emotions by learning everything you can about your target candidate (i.e., the person you want to be interviewing). What are their professional goals and values? What makes them happy?
Create a target candidate persona or a composite of your ideal employee. ( Download these buyer persona templates to get started .)
Use the information you find to make potent promises that your target candidate wants to hear and, more importantly, you know you can keep .
Are you hiring for a role in content marketing? Consider aspects of your existing marketing team that you want to see reflected in your new hire.
- What are your current employees' career goals?
- What do they enjoy most about the company?
- Which areas of expertise do they lack that your candidate can provide?
These are all valuable pieces of information that can help you craft a corresponding job description and ensure your potential candidates would be a fit at your organization – both culturally and professionally.
2. Optimize the job title with keywords.
Every day, the job hunt leads millions of people to search millions of keywords. This makes SEO very important to the recruitment process, especially when writing job ads.
In your quest to be unique and desired, don’t make up a new, creative name for an established role. In other words, don’t call your open content marketing position an "Attention Ninja" or "Audience Crafter."
For a role in content marketing, title your job exactly what you're looking for, such as content marketing manager. If you’re in the B2B space with clients all over the world, for instance, add a few more adjectives: "Global B2B Content Marketing Coordinator."
Keep in mind that the experience level of your ideal candidate can change the words they use when looking for jobs online.
If you're hiring for a mid-level content marketer, for example, consider words like "strategist," "specialist," or even "manager." Is the content you produce part of a much larger digital marketing operation? If so, include that in the title.
Post the position under a recognizable, keyword-friendly title, as that’s what candidates will be searching for.
3. Start with a company summary.
Open your job ad's main text copy with a "Company Summary" paragraph. But don't simply paste your business's "About Us" boilerplate description into your job listing.
Your "Company Summary" should help to put the job for which you're hiring into context for the applicant.
If your company sells security software, for example, it won't be enough to simply state your company name, when you were founded, the types of software packages you offer, and where you're located.
Your applicants will want company details specific to the team they'd be joining.
Here's an example of a company summary for a made-up software development company looking for a content marketing specialist to join its team.
Security Software Co. is a Boston-based software developer that puts today's most pressing ecommerce security challenges at the heart of its brand. We turn the best cybersecurity technology into trusted solutions for the small online business, and after a decade serving more than 70 clients, we need someone to help us tell the stories that matter most to our customers.
If you summarize your company in a way that resonates with your ideal candidate, you'll set yourself up to dive right into the job description itself.
However, keep in mind that this doesn’t stop at the second paragraph following the company summary above. Describe your open position using subheads, or sections, in this order:
4. Concisely describe the job's benefits.
Every ad must start with a concise description, or overview, of the role. It should be snappy and compelling – just be sure to complement that with the big-picture benefits as well.
General Electric did a nice job describing the benefits of their roles in the commercial below, as part of an amusing series to help the company shift its brand. Listen to how the person in the blue sweater describes their new position:
People inherently want to be part of something bigger than themselves. Appeal to that desire by helping candidates envision the impact of their work.
If you’re hiring a software developer, explain how their work will impact your customers. Will it help them beat traffic? Will it help them communicate better with their family? Will it help them get clean drinking water every day? Be specific. The more specific you are, the more compelling your message will be.
Here's how our fictional organization, Security Software Co., might describe the benefits of working as their newest content marketing specialist:
As the Content Marketing Specialist for Security Software Co., you’ll create articles, infographics, and eBooks that build an engaged audience. Your goal will be to drive thousands of people to subscribe to our newsletter and follow us on LinkedIn. Your success will expand Security Software’s global reach – helping millions of parents protect their children from online predators – while simultaneously developing your personal brand as a foremost expert in our space.
5. Summarize the benefits package.
Now that you have the candidate’s attention, draw them deeper into the ad with a section dedicated to the other benefits: your company’s benefits package.
According to a 2021 Indeed report , 83% of employers say their companies have become more transparent about compensation and perks in their job descriptions.
Instead of simply listing your perks, use examples to help candidates envision the benefit.
At Security Software, we ask a lot of our employees, which is why we give so much in return. In addition to your competitive salary, medical/dental/vision plan, and matching 401(k), we’ll shower you with perks, including:
- Dress: Wear anything you like to the office – and be as comfortable at work as you are in your own living room.
- Flexibility: Two days a week, feel free to skip the commute and hit your deadlines from home.
- Food: Save hundreds of dollars on food each year by using our well-stocked, healthy kitchen.
- Wellness: Stretch away the stress every morning in our in-house yoga studio.
6. Keep the job's requirements clear and realistic.
This section will be your ad’s most sterile, so don’t close with it. Stick it in the middle, sandwiched between two sections that highlight promise and opportunity.
Keep your list of requirements only as long as it needs to be. You don’t want to scare great candidates away with trivial prerequisites. You also don’t want to engage and inspire unqualified people with a shortlist.
To be considered for this role, here are the skills we’re looking for:
- At least 3 years in a similar role with comparable goals and responsibilities (security and/or software background, preferred)
- Bachelor’s degree in English, Marketing, Communications preferred
- You must be an excellent writer, someone who understands how to frame a message in a clear, concise, and compelling way. You must also understand the mechanics of an efficient, effective marketing automation campaign.
- This is an autonomous position, so you should be self-sufficient and self-motivated. It’s also a creative role, so you must be able to gracefully receive criticism and feedback about your work.
- Bachelor’s degree in English, Marketing, or Communications preferred
7. Use strong verbs to describe the job's responsibilities.
Responsibilities are the job but they can also generate excitement and promise in a passionate candidate.
Begin each bullet point of your job responsibilities with a unique, yet, fitting verb. For example, the role doesn’t "manage" people, it " shapes " them. The role doesn’t "oversee" projects, it " enables " their success. See the difference?
One word can offer a fresh perspective, altering the reader’s frame of mind.
As Security Software’s sole Content Marketer, you’ll meet the initiative’s strategic needs on your own, experimenting, learning, and adjusting as you go. Throughout your journey to grow our brand’s audience and reach, you’ll be responsible for:
- Sculpting informative, entertaining, digestible articles that audiences can’t stop reading.
- Designing beautiful, rich infographics that are as engaging as they are shareable.
- Publishing easy-to-skim, value-driven eBooks for download in exchange for business-email addresses.
- Crafting persuasive, laser-focused landing pages that compel your target audience to take one valuable action.
- Purchasing targeted ad spend on well-performing social media platforms.
- Pulling prospects through each stage of our marketing funnel, gradually warming them up for a productive conversation with sales.
8. Remove bias from your ad.
Believe it or not, your job description can show bias and alienate great candidates. How? Through the use of jargon, gendered language, culturally-specific expressions, and insider language.
For instance, terms like "aggressive," "guru," "fearless," and "killer instinct" may seem harmless but they carry a masculine bias and can affect your candidate pool. Using Americanisms like "up your alley" can also confuse applicants whose native language isn’t English.
The Indeed report also found that 30% of employers surveyed have prioritized inclusive job descriptions. You can do so by leveraging tools like Textio and Ongig that analyze your job description and make recommendations to help you craft a bias-free listing.
The Final Product
Here’s what our example job ad for Security Software Co. looks like when stitched together:
Content Marketing Specialist
Security Software Co. is a Boston-based software developer that puts today's most pressing ecommerce security challenges at the heart of its brand. We turn the best cybersecurity technology into trusted solutions for the small online business, and after a decade of serving more than 70 clients, we need someone to help us tell the stories that matter most to our customers.
- Food: Save hundreds of dollars on food each year thanks to our well-stocked, healthy kitchen.
- Location: On the days you are in the office, get here quickly thanks to our highly accessible central location.
As Security Software’s sole Content Marketer, you’ll meet the initiative’s strategic needs on your own, experimenting, learning, and adjusting as you go. Along your journey to grow our brand’s audience and reach, you’ll be responsible for:
This ad, for all intents and purposes, is a generic example. It’s designed to illustrate, at a high level, the techniques that make candidates feel something when they read a job ad.
Nonetheless, it’s important to first use your knowledge of the role for which you're hiring to create an accurate ad – one that reflects your company’s culture and specific needs.
Editor's Note: This post was originally published in Sept. 2018 and has been updated for comprehensiveness.
Don't forget to share this post!
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11 tips for crafting highly effective job descriptions
Hiring great talent starts with an enticing job posting. Here’s how to create effective, engaging, and inclusive job descriptions sure to lure the best candidates for the job.
Writing job descriptions for open positions might feel like a chore to pass off to someone with less on their plate, or something to shortcut by dusting off copy from the last time you hired for this role, but an on-target job description is a vital step in landing talent — especially in tight markets. All too often, it’s in the job description where recruiting efforts start to fizzle.
A job posting is a representation of your company, culture, and successes, to be read by a lot of people. How you phrase a job description, what you say about the role, even the words you choose to describe expectations and requirements hold sway over whether people will be attracted to or repelled by this job — and your company.
“This is a marketing tool,” explains Ryan Whitacre, partner at executive search firm Bridge Partners. “You want to cast as wide a net as possible.”
You might believe what you want is for just two perfect people to apply so you don’t have to spend hours in interviews. But Whitacre comes to his perspective honestly. “When I suggest two excellent candidates to my clients,” he says, “They ask, ‘Who else is there?’ Every single time.”
You are fishing. You are also doing some marketing. The job description is the lure. And the way it’s written makes a valuable first impression to anyone who reads it. It’s worth the time to get it right.
I asked experts on this form of writing for tips on how to do it well. Here is their advice.
1. Make a good first impression
“First impressions matter,” says Kaitlin Kincaid, senior managing director of recruiting firm Keller Augusta. This job description might be everything the reader knows about your company, whether they apply or not. “Use it as an opportunity to showcase the company,” she says. “Highlight your culture and the successes.”
Trevor Bogan, regional director for the Americas at Top Employers Institute, agrees. “Tell the reader what makes you unique, particularly if your organization participates in sustainability or inclusion initiatives,” he says.
If sustainability isn’t yet your proudest moment, tout the amazing benefits, growth, travel, or learning opportunities your company provides. “Prospective employees want to work at a place where they can grow their careers and develop new skills,” says Bogan.
2. Lead with what’s most important
Applicants are scanning a job board, either at your site or an aggregator’s and won’t read your posting unless the title and the first few sentences pull them in.
“Use a clear and concise job title that accurately reflects the position,” says Kristen Tronsky, chief people officer at DoiT International. “This helps attract candidates with appropriate skills and experience.”
If the headline hooks someone, the first paragraph is where you lure them in. This is where you brag about how cool your company is and why people want to join your team.
“Start with a compelling summary,” says Scott Poniewaz, CEO of EXEC. “Begin with a brief, catchy introduction to the role and your company to give applicants a clear idea of what the job entails and why they should be interested in applying.”
That’s your opportunity to showcase everything from your remote options to your learning-forward culture, to your generous work/life balance perks. Why do you love your company? That goes in the summary.
After you have your potential applicant reading, you can get into the technical requirements. But be sure and rank them in order of importance so you don’t lose someone early over a skill that isn’t a must-have for you.
3. Look at it through a lens of inclusion
“It’s well worth putting time and care to make this as inclusive as possible,” says Carolyn Walker, global HR director for Nigel Frank. “That might mean looking at your benefits packages, or considering how you can make the application process itself more accessible.”
Comb through the words, metaphors, and even the list of required skills and training with an eye to who might be discouraged by the way you are phrasing things or what you are asking for. Ask yourself if excluding people is your goal.
“Exclusionary language can put off prospective marginalized candidates,” says Walker. “If you’re serious about inclusion and allyship, you have to think about what you’re sending out into the world, and job descriptions are absolutely a part of that.”
Bogan agrees, adding that research his firm has done indicates that in 2023 DEI is more important than ever. “Inclusive language promotes diversity and sends a message that the organization is committed to inclusion,” he says. “Avoid using gender-specific terminology that may alienate certain groups.”
4. Skip the cliches
“Don’t use expressions like rockstar, ninja, or other cliches,” says Kim Jones, vice president of human resources at Toshiba. This terminology has become common but is layered with problems. “These are highly intelligent, skilled professionals who want to know what the position requires,” she says. “You lose top talent when you resort to these types of phrases.”
The word “requirements” is also a cliché and probably not the meaning you intend.
Claire Rutkowski, senior vice president and CIO Champion at Bentley Systems, has seen this play out herself: That word drives people away, she says. “For engineering firms to be more inclusive they need to use the words ‘preferred qualifications’ instead of ‘requirements,’” she says. When you say something is “required” many people will take that literally. And a high percentage of those people will be women.
“Women tend to feel that they need to meet 100% of the criteria,” says Rutkowski. And they won’t apply if they are missing even one small item on your list. “Men feel like, ‘Well if it’s 60%, I’m going to apply anyway,’” she says.
5. Whittle down the requirements
A long list of requirements — even if you call them preferred qualifications — isn’t a good idea. Instead weed out what you can — especially expectations that are not skills but rather specific or advanced degrees not necessary to the role.
“Be realistic about background and experience requirements,” says Linda Pophal, founder and owner of Strategic Communications. “Requiring degrees can result in missing out on talent who could do the job quite well — it’s also risky from a discrimination standpoint because certain population segments may be adversely impacted by degree requirements.”
A job description that asks for specific degrees, graduate degrees, and many years of experience — especially in fields that are so new it’s not possible — is often a sign of a company not putting in the work to refresh job descriptions, Whitacre says.
“Most times, that job description comes from the person who’s in the chair now,” he says. “These are snapshots in time. Over time, jobs change and those descriptions can be using stale terms — and stale requirements.”
Take a long, hard look at that shopping list of qualifications. Do you really want — in this hiring climate, with present-day attitudes toward education, amid today’s speed of technical change and access to alternate education paths — to eliminate everyone who doesn’t meet that requirement for 10 years of on-the-job experience and a specific degree?
6. Do a bias check
Whether you updated a job listing someone else wrote or started from scratch, perform a bias check. “Recognize that you will have bias,” says Whitacre. No matter how evolved you believe yourself to be or how hard you try, it isn’t possible to exist without some sort of bias. Your bias, though, will be different from another person’s bias. “So have other people take a look at it,” he says.
And not just the manager or the person this new hire will report to. “Ask lots of people to look at it with an eye towards capturing bias,” he says. And don’t ask a lot of people who graduated from Stanford or live in New York. Ask people who all come from different place, backgrounds, and educational opportunities. Mix it up.
And tell these people what you are looking for. If they know you are trying to eliminate bias, they will know it’s okay to tell you that your worldview is privileged.
There are also online tools — such as Textio — that run your job description through an AI that will find bias and offer alternative wording.
7. Be crystal clear about location
“Indicate whether the role is 100% telecommuting, 100% in the office, or hybrid — and what that hybrid schedule would be,” says Toshiba’s Jones.
In IT you should absolutely be prepared to offer a remote option, though. “Having a remote option is a huge draw,” says Whitacre. But don’t say it if you don’t mean it. “You can’t just use it as a bait-and-switch maneuver,” he says. “You have to truly be open to it and have that conversation.”
This has become so important to the technical talent pool that you can’t really avoid it.
“Prior to the pandemic,” says Whitacre. “The first questions I got — from the CEO on down — was about compensation. Now, the first question everyone asks is, ‘Do I have to move? Is it remote? Is it hybrid? How many days a week?’ Those are the questions on people’s minds now.”
This is borne out by research as well. According to a recent survey , 58% of top employers offer some kind of flexible working arrangement. A 2023 Gartner study predicts that 39% of knowledge workers will work hybrid by the end of 2023.
8. Don’t be vague
Be specific about the actual role, not vague about the type of person you are looking for.
When you are vague about what will be expected of the candidate, they will assume they will be asked to do everything. “I don’t want to be the person that’s wearing all the hats,” says Kincaid. “Tell me how I am going to be successful in this job.” How will their success be evaluated? How will they be compensated? What are the benefits?
“Candidates want to know, ‘What’s in it for me,’” she says. So, if you want them to apply, tell them the details, rather than offering fuzzy catchalls like “terrific benefits” or “room to grow.”
“They will do the job,” she says. “But they want to know what’s beyond that. ‘How am I going to grow professionally? How am I going to be incentivized financially?’”
Be as specific as possible. Not only is this good writing in general, but in a job description specificity attracts the right candidates. “Being specific draws in qualified candidates who possess the relevant skills so your applicant pool will be more qualified,” Kincaid says.
Be specific, too, about the technology the candidate will use in the job. “Clearly outline and identify the technology that will be used on a day-to-day basis and the required technical skills,” says Tronsky. If some of this can be learned on the job, she says, spell that out.
9. Highlight the company culture and tech stack
Be sure your job description doesn’t lean too heavily on what you want candidates to bring to the job. You need to include that, of course, but it’s also important to consider what candidates might want to know going into the job.
“What’s more important is that a job description highlights culture, mission, and work-life balance benefits,” says Nancy Drees, CEO of Vacare Group. “Also, play up your cool tech stack or the technical challenges your employees enjoy. These are the things that are going to catch somebody’s eye.”
You are looking for technical creatives. And those people love to solve technical problems, learn, and maybe communicate and create using slick collaborative tools from some distant beach.
If you have a beautifully diverse, interesting, and collaborative organization, play that up, too. “Candidates who have opportunities to learn from different departments and work with diverse teams feel more engaged in their roles,” says Bogan. “Top performers want to grow and learn.”
10. Think about SEO
“Applicants are typically searching a job board,” explains Scott Lieberman, founder of Touchdown Money. And those rely on search engines to deliver the right job to the right person.
So, it’s worth brushing up on search engine optimization or bringing in someone who is good at it. After all, you don’t want your brilliant job description to go unseen by prime candidates searching for jobs.
“Using keywords related to the job and the industry in the job description will help your job description stand out in search results and ensure it is seen by the right applicants,” says Poniewaz.
Ask your SEO expert to be creative about search terms if you are looking for someone with a specific interest or specialty to ensure your job lands in front of precisely the people you are looking for.
11. Use clear, action-oriented language
Passive voice in general puts people to sleep, so if you want people to read your job posting, use active language.
“Using active voice and action-oriented language makes the job description more engaging and exciting,” says Tronsky. “It conveys a sense of urgency by indicating that the job is important and needs to be filled quickly.”
Use a light, engaging tone, too, that reflects the voice of your culture. Are you entrepreneurs working at the cutting edge of technology? Use language that feels comfortable to you. Are you bankers? Use a tone that reflects who you are.
You may be working in technology where acronyms reign supreme but leave those out of the job description. Your team might bandy about jargon with frequency but those specific terms might not translate outside your culture.
“Don’t use lots of jargon or technical language,” says Tronsky. “That can make it difficult for candidates to understand the job requirements, leading to confusion and potentially deterring qualified candidates from applying and increasing your unqualified applicant pool.”
More on effective hiring and staff management:
- 6 hot IT hiring trends — and 5 going cold
- 7 interview mistakes that cost you key hires
- Employee retention: 10 strategies for retaining top talent
- 9 reasons good employees leave — and how you can prevent it
- Diversity and inclusion: 8 best practices for changing your culture
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"Creative Writer" Job Description - Part 1 - Duties and Tasks
Basic job description:.
Create original written works, such as plays or prose, for publication or performance.
Part 1 Duties / Tasks Part 2 Activities Part 3 Skills Part 4 Abilities Part 5 Knowledge
Job Duties and Tasks for: "Creative Writer"
1) Conducts research to obtain factual information and authentic detail, utilizing sources such as newspaper accounts, diaries, and interviews. 2) Reviews, submits for approval, and revises written material to meet personal standards and satisfy needs of client, publisher, director, or producer.
3) Selects subject or theme for writing project based on personal interest and writing specialty, or assignment from publisher, client, producer, or director. 4) Develops factors, such as theme, plot, characterization, psychological analysis, historical environment, action, and dialogue, to create material. 5) Writes humorous material for publication or performance, such as comedy routines, gags, comedy shows, or scripts for entertainers.
6) Writes fiction or nonfiction prose work, such as short story, novel, biography, article, descriptive or critical analysis, or essay. 7) Writes play or script for moving pictures or television, based on original ideas or adapted from fictional, historical, or narrative sources. 8) Organizes material for project, plans arrangement or outline, and writes synopsis.
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