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Blog Beginner Guides
8 Types of Presentations You Should Know [+Examples & Tips]
By Krystle Wong , Aug 11, 2023
From persuasive pitches that influence opinions to instructional demonstrations that teach skills, the different types of presentations serve a unique purpose, tailored to specific objectives and audiences.
Presentations that are tailored to its objectives and audiences are more engaging and memorable. They capture attention, maintain interest and leave a lasting impression.
Don’t worry if you’re no designer — Whether you need data-driven visuals, persuasive graphics or engaging design elements, Venngage can empower you to craft presentations that stand out and effectively convey your message.
Venngage’s intuitive drag-and-drop interface, extensive presentation template library and customizable design options make it a valuable tool for creating slides that align with your specific goals and target audience.
Click to jump ahead:
8 Different types of presentations every presenter must know
How do i choose the right type of presentation for my topic or audience, types of presentation faq.
- 5 Steps to create a presentation with Venngage
When it comes to presentations, versatility is the name of the game. Having a variety of presentation styles up your sleeve can make a world of difference in keeping your audience engaged. Here are 8 essential presentation types that every presenter should be well-acquainted with:
1. Informative presentation
Ever sat through a presentation that left you feeling enlightened? That’s the power of an informative presentation.
This presentation style is all about sharing knowledge and shedding light on a particular topic. Whether you’re diving into the depths of quantum physics or explaining the intricacies of the latest social media trends, informative presentations aim to increase the audience’s understanding.
When delivering an informative presentation, simplify complex topics with clear visuals and relatable examples. Organize your content logically, starting with the basics and gradually delving deeper and always remember to keep jargon to a minimum and encourage questions for clarity.
Academic presentations and research presentations are great examples of informative presentations. An effective academic presentation involves having clear structure, credible evidence, engaging delivery and supporting visuals. Provide context to emphasize the topic’s significance, practice to perfect timing, and be ready to address anticipated questions.
2. Persuasive presentation
If you’ve ever been swayed by a passionate speaker armed with compelling arguments, you’ve experienced a persuasive presentation .
This type of presentation is like a verbal tug-of-war, aiming to convince the audience to see things from a specific perspective. Expect to encounter solid evidence, logical reasoning and a dash of emotional appeal.
With persuasive presentations, it’s important to know your audience inside out and tailor your message to their interests and concerns. Craft a compelling narrative with a strong opening, a solid argument and a memorable closing. Additionally, use visuals strategically to enhance your points.
Examples of persuasive presentations include presentations for environmental conservations, policy change, social issues and more. Here are some engaging presentation templates you can use to get started with:
3. Demonstration or how-to presentation
A Demonstration or How-To Presentation is a type of presentation where the speaker showcases a process, technique, or procedure step by step, providing the audience with clear instructions on how to replicate the demonstrated action.
A demonstrative presentation is particularly useful when teaching practical skills or showing how something is done in a hands-on manner.
These presentations are commonly used in various settings, including educational workshops, training sessions, cooking classes, DIY tutorials, technology demonstrations and more. Designing creative slides for your how-to presentations can heighten engagement and foster better information retention.
Speakers can also consider breaking down the process into manageable steps, using visual aids, props and sometimes even live demonstrations to illustrate each step. The key is to provide clear and concise instructions, engage the audience with interactive elements and address any questions that may arise during the presentation.
4. Training or instructional presentation
Training presentations are geared towards imparting practical skills, procedures or concepts — think of this as the more focused cousin of the demonstration presentation.
Whether you’re teaching a group of new employees the ins and outs of a software or enlightening budding chefs on the art of soufflé-making, training presentations are all about turning novices into experts.
To maximize the impact of your training or instructional presentation, break down complex concepts into digestible segments. Consider using real-life examples to illustrate each point and create a connection.
You can also create an interactive presentation by incorporating elements like quizzes or group activities to reinforce understanding.
5. Sales presentation
Sales presentations are one of the many types of business presentations and the bread and butter of businesses looking to woo potential clients or customers. With a sprinkle of charm and a dash of persuasion, these presentations showcase products, services or ideas with one end goal in mind: sealing the deal.
A successful sales presentation often has key characteristics such as a clear value proposition, strong storytelling, confidence and a compelling call to action. Hence, when presenting to your clients or stakeholders, focus on benefits rather than just features.
Anticipate and address potential objections before they arise and use storytelling to showcase how your offering solves a specific problem for your audience. Utilizing visual aids is also a great way to make your points stand out and stay memorable.
A sales presentation can be used to promote service offerings, product launches or even consultancy proposals that outline the expertise and industry experience of a business. Here are some template examples you can use for your next sales presentation:
6. Pitch presentation
Pitch presentations are your ticket to garnering the interest and support of potential investors, partners or stakeholders. Think of your pitch deck as your chance to paint a vivid picture of your business idea or proposal and secure the resources you need to bring it to life.
Business presentations aside, individuals can also create a portfolio presentation to showcase their skills, experience and achievements to potential clients, employers or investors.
Craft a concise and compelling narrative. Clearly define the problem your idea solves and how it stands out in the market. Anticipate questions and practice your answers. Project confidence and passion for your idea.
7. Motivational or inspirational presentation
Feeling the need for a morale boost? That’s where motivational presentations step in. These talks are designed to uplift and inspire, often featuring personal anecdotes, heartwarming stories and a generous serving of encouragement.
Form a connection with your audience by sharing personal stories that resonate with your message. Use a storytelling style with relatable anecdotes and powerful metaphors to create an emotional connection. Keep the energy high and wrap up your inspirational presentations with a clear call to action.
Inspirational talks and leadership presentations aside, a motivational or inspirational presentation can also be a simple presentation aimed at boosting confidence, a motivational speech focused on embracing change and more.
8. Status or progress report presentation
Projects and businesses are like living organisms, constantly evolving and changing. Status or progress report presentations keep everyone in the loop by providing updates on achievements, challenges and future plans. It’s like a GPS for your team, ensuring everyone stays on track.
Be transparent about achievements, challenges and future plans. Utilize infographics, charts and diagrams to present your data visually and simplify information. By visually representing data, it becomes easier to identify trends, make predictions and strategize based on evidence.
Now that you’ve learned about the different types of presentation methods and how to use them, you’re on the right track to creating a good presentation that can boost your confidence and enhance your presentation skills .
Selecting the most suitable presentation style is akin to choosing the right outfit for an occasion – it greatly influences how your message is perceived. Here’s a more detailed guide to help you make that crucial decision:
1. Define your objectives
Begin by clarifying your presentation’s goals. Are you aiming to educate, persuade, motivate, train or perhaps sell a concept? Your objectives will guide you to the most suitable presentation type.
For instance, if you’re aiming to inform, an informative presentation would be a natural fit. On the other hand, a persuasive presentation suits the goal of swaying opinions.
2. Know your audience
Regardless if you’re giving an in-person or a virtual presentation — delve into the characteristics of your audience. Consider factors like their expertise level, familiarity with the topic, interests and expectations.
If your audience consists of professionals in your field, a more technical presentation might be suitable. However, if your audience is diverse and includes newcomers, an approachable and engaging style might work better.
3. Analyze your content
Reflect on the content you intend to present. Is it data-heavy, rich in personal stories or focused on practical skills? Different presentation styles serve different content types.
For data-driven content, an informative or instructional presentation might work best. For emotional stories, a motivational presentation could be a compelling choice.
4. Consider time constraints
Evaluate the time you have at your disposal. If your presentation needs to be concise due to time limitations, opt for a presentation style that allows you to convey your key points effectively within the available timeframe. A pitch presentation, for example, often requires delivering impactful information within a short span.
5. Leverage visuals
Visual aids are powerful tools in presentations. Consider whether your content would benefit from visual representation. If your PowerPoint presentations involve step-by-step instructions or demonstrations, a how-to presentation with clear visuals would be advantageous. Conversely, if your content is more conceptual, a motivational presentation could rely more on spoken words.
6. Align with the setting
Take the presentation environment into account. Are you presenting in a formal business setting, a casual workshop or a conference? Your setting can influence the level of formality and interactivity in your presentation. For instance, a demonstration presentation might be ideal for a hands-on workshop, while a persuasive presentation is great for conferences.
7. Gauge audience interaction
Determine the level of audience engagement you want. Interactive presentations work well for training sessions, workshops and small group settings, while informative or persuasive presentations might be more one-sided.
Stay open to adjusting your presentation style on the fly. Sometimes, unexpected factors might require a change of presentation style. Be prepared to adjust on the spot if audience engagement or reactions indicate that a different approach would be more effective.
Remember that there is no one-size-fits-all approach, and the best type of presentation may vary depending on the specific situation and your unique communication goals. By carefully considering these factors, you can choose the most effective presentation type to successfully engage and communicate with your audience.
To save time, use a presentation software or check out these presentation design and presentation background guides to create a presentation that stands out.
What are some effective ways to begin and end a presentation?
Capture your audience’s attention from the start of your presentation by using a surprising statistic, a compelling story or a thought-provoking question related to your topic.
To conclude your presentation , summarize your main points, reinforce your key message and leave a lasting impression with a powerful call to action or a memorable quote that resonates with your presentation’s theme.
How can I make my presentation more engaging and interactive?
To create an engaging and interactive presentation for your audience, incorporate visual elements such as images, graphs and videos to illustrate your points visually. Share relatable anecdotes or real-life examples to create a connection with your audience.
You can also integrate interactive elements like live polls, open-ended questions or small group discussions to encourage participation and keep your audience actively engaged throughout your presentation.
Which types of presentations require special markings
Some presentation types require special markings such as how sales presentations require persuasive techniques like emphasizing benefits, addressing objections and using compelling visuals to showcase products or services.
Demonstrations and how-to presentations on the other hand require clear markings for each step, ensuring the audience can follow along seamlessly.
That aside, pitch presentations require highlighting unique selling points, market potential and the competitive edge of your idea, making it stand out to potential investors or partners.
Need some inspiration on how to make a presentation that will captivate an audience? Here are 120+ presentation ideas to help you get started.
5 Steps to create a presentation with Venngage
Creating a stunning and impactful presentation with Venngage is a breeze. Whether you’re crafting a business pitch, a training presentation or any other type of presentation, follow these five steps to create a professional presentation that stands out:
- Sign up and log in to Venngage to access the editor.
- Choose a presentation template that matches your topic or style.
- Customize content, colors, fonts, and background to personalize your presentation.
- Add images, icons, and charts to enhancevisual style and clarity.
- Save, export, and share your presentation as PDF or PNG files, or use Venngage’s Presentation Mode for online showcasing.
In the realm of presentations, understanding the different types of presentation formats is like having a versatile set of tools that empower you to craft compelling narratives for every occasion.
Remember, the key to a successful presentation lies not only in the content you deliver but also in the way you connect with your audience. Whether you’re informing, persuading or entertaining, tailoring your approach to the specific type of presentation you’re delivering can make all the difference.
Presentations are a powerful tool, and with practice and dedication (and a little help from Venngage), you’ll find yourself becoming a presentation pro in no time. Now, let’s get started and customize your next presentation!
The 6 types of presentation (and why you need them)
- Presentation , Public Speaking
We all have been exposed to different types of presentations right from school years.
Group presentations, lectures by teachers and professors, seminars, webinars or online presentations, e-learning, e-conferences, etc., are all different types of presentations that we come across in our daily lives.
But each of them work for different settings.
In this article, we will take a look at 6 such types of presentations and when and why you need them.
1. Informative Presentations
This is the most common type of presentation, be it in an educational setting or business or corporate setting.
The aim of an informative presentation is to give detailed information about a product, concept, or idea to a specific kind of audience.
They are often analytical or require a rational analysis of the data presented.
Training sessions or one-day workshops are good examples where this kind of presentation is used.
Here is an example of an informative presentation on public speaking and presentations.
Now, there are different situations where you can use informative presentations.
Although a report is a written explanation of an event, it can also be verbal.
A perfect place to use informative presentations is news reporting , as it requires the presenter to present information systematically.
This involves explaining both positive and negative aspects of a particular topic in a few words.
It is providing information quickly and effectively about an issue to influence decisions or to come to solutions.
Hence, the decision-making bodies of an organization can make use of this kind of presentation to save time and effectively come to conclusions.
Informative presentations are often used to present research findings to a specific audience , as it involves reporting the findings and briefing it to the audience.
Hence, almost everywhere where research takes place, be it in an educational context or occupational , can make use of this kind of presentation.
Tips for giving informative presentations
- As there would be a lot of technical information and statistics, focus on the main points or agenda first and if you have more time, you can add them at the end
- Keep your presentation simple and clear . Avoid complex sentence structures and graphics
- Tell the outline of your presentation briefly in the introduction for a better flow
- Make sure that your presentation does not stretch for too long. 10-15 minutes is what your audience can concentrate on
- Restate your keyphrase at the end and briefly summarize all the important points of your presentation
Speech topics for an informative presentation
- Cropping techniques
- Organic Farming
- Corporate Farming
- Sustainable Agriculture, etc
- Climate change
- Environmental issues
- Eco-friendly ways of management
- Eco-feminism, etc
- Gender studies
- Gender and education
- Religious studies
- History of education
- Philosophy of education, etc
- Ethnic cultures
- Indigenous cultures
- Popular culture
- Cultural trends, etc
- Business administration
- Business ethics
- Business models
- Promotion and marketing communications
- Finance, etc
2. Persuasive presentations
Persuasion is the art of motivating or convincing someone to act or make a change in their actions or thoughts.
If you are planning to give a persuasive presentation, and are looking for how to give a persuasive speech, check out our article on A Comprehensive Guide to Writing a Persuasive Speech to gain in-depth knowledge about the art of giving persuasive presentations.
Persuasive presentations are also widely used form after informative presentations.
There are various circumstances where persuasive presentations can be used.
Government bodies make use of persuasion almost every time, be it the legislative or decision-making bodies, executive bodies, or even courts.
Even election campaigns involve using persuasive presentations as an instrument of their pre-determined goals of swaying the citizens.
For that matter, any executive or management body of an organization can make use of these kinds of presentations.
b) Value judgment
This kind involves answering the question “why” and supplementing it with possible benefits.
Most Ted talks and YouTube videos try to persuade the audience and fall into the persuasive presentation category.
Even religious heads use this as a means of persuading their believers to follow their belief system.
Deciding on a procedure or telling an audience the correct procedure of doing something is another situation.
An example of a persuasive presentation
Bailey parnell: is social media hurting your mental health.
This TED talk by Bailey Parnell is a good example of a persuasive presentation.
She starts strong by asking rhetorical questions that set the mood for her further points.
We can also see how the speaker is genuinely concerned regarding the issue, engaging the audience till the end.
Tips for giving a persuasive presentation
- Start your presentation with a relevant quote or statistics about your topic to establish credibility
- Tell personal anecdotes and examples wherever necessary to develop an emotional connection with your audience
- Deliver your presentation with passion and genuine interest to motivate your audience to think
- Answer the question “why” for better understanding and clarity in your presentation
- State your viewpoint clearly and clarify doubts if your audience seems to have any
Speech topics for persuasive presentations
- Is animal testing ethical?
- Should cosmetic surgery be banned?
- Can the death penalty be the only solution to the rising crime rates?
- Should the legal age be 18?
- Should immigration laws be revised?
- Why you should never add your parents on Facebook
- Guys are more interested in gossip than girls
- It is your major duty to annoy your parents
- You are not enjoying student life if you are not procrastinating
- Endless memes can be made on my life, etc
- Is taming wild and exotic animals ethical?
- The importance of emotional support animals
- Why are bunnies the perfect pet?
- Why do animals make the best companions?
- Why there is a need for patients to have emotional support animals, etc
- How and why there is a need to do business analysis before opening your business?
- Why small businesses are successful and more profitable?
- Why do sales and customer service departments need to be paid more?
- Why does the HR department need to be polite and understanding?
- Why should you not do business with a family member?
- How charity is a means of converting black money to white?
- Why is detaining people on the suspicion of terrorism justified?
- Should euthanasia be made legal?
- Should violent crime offenders be sentenced to death?
- Should foreigners be allowed to buy a property?
3. Demonstrative presentations
This involves demonstrating a process or the functioning of a product in a step-by-step fashion.
So, a master class on communication skills or making a product model is an example of a demonstrative presentation.
Usually, the audience is an active part of such presentations and these can work in any context where you want the audience to learn a new skill.
This involves giving guidelines or steps of a process or work .
Teaching how to make a car model step-by-step is a good example where you can use this kind of informative presentation to guide your audience.
Another instance can be at the workplace , to train the employees or introduce them to a new product at work.
This type also works with demonstrating recipes and cooking workshops.
An example of demonstrative presentation
The easy guide on making just about any smoothie.
In this recipe demonstration, he tells his audience how many ingredients are involved and briefs them about the outline of his presentation at the start of his speech.
He also shows all steps in real-time so that the audience have a better understanding of the process and keeps them engaged.
Tips to give a demonstrative presentation
- Introduce your product and its function to your audience before telling them how to go about with the steps
- Explain the steps with diagrams or show them in real-time along with the audience
- Give equal time to every person in the audience for clearing doubts, if any
- Keep your introduction short. Not more than 5 minutes
- Discuss options or variations that the audience can try at the end of the presentation
Speech topics for demonstrative presentations
- How to administer CPR
- How to wrap a gift professionally
- How to budget your monthly income
- How to choose a car insurance
- How to restore a piece of antique furniture
4. Inspirational presentations
As the name suggests, this type of presentation involves inspiring others!
The main aim of an inspirational presentation is to motivate or move your audience and is also known as a motivational presentation.
Using techniques like storytelling, narrating personal anecdotes , or even humor work wonders as your audience develops an emotional connection to the message.
This TED talk by Luvvie Ajayi Jones is humorous but a lot more inspirational. Check it out!
Tips for giving an inspirational presentation
- Start with a question that will leave the audience thinking. Pause for some time and then begin with your presentation
- Develop a sense of connection by narrating personal incidents and experiences to grow empathy
- Have some main points that you want to emphasize on
- Make use of humor ! It instantly builds a connection with the listener
- Non-verbal elements like paralanguage, body language, speech modulations, tone, etc., makes a huge difference
Speech topics for an inspirational presentation
- Importance of diversity and inclusion
- Building mental resilience
- Need for change management
- Valuing small victories in life
- How procrastinating is your enemy
5. Business presentations
In the corporate world, presentations are the go-to solution to do anything: planning or strategizing, articulating company goals, screening candidates, status reports , and many more.
Let us take a dive into the different types of business presentations.
a) Sales presentation
Also known as sales pitches , sales presentations involve providing information about a product or a service to sell it.
It has a pre-defined strategy of initiating and closing the sales deal.
This can be done in person or nowadays, on the phone, or via e-communication .
b) Training sessions
Often employees have on-the-job training sessions that are aimed to increase the knowledge and skills of the employees.
This kind can also involve the audience to participate , like in demonstrative presentations.
Meetings can be called for for different reasons and can be of different forms as well.
Conferences ( both video and in-person), board meetings, informal team meetings, daily reporting, etc., are all various contexts of meeting in a business setting.
d) E- presentations
E- presentations existed before the COVID pandemic as well but were used seldom.
But, with the ongoing pandemic, e-presentations or remote presentations have replaced all other types of presentations and will be with us for a while longer.
However, on the brighter side, it is an eco-friendly alternative to normal face-to-face kind of a set-up, and it also saves transportation and other costs !
Seminars are widely used in the health sector , usually involving a panel of speakers on a topic. The audience is anywhere between 10 to 100.
It ends with a question and answers session , and the audience gets to take handouts with them.
f) One-on-one or 1:1
Interviews are usually one-on-one and involve presenting your achievements and capabilities to your prospective employer.
Apart from interviews, 1:1 meetings are also used in sales and marketing to crack a business deal.
Tips for giving business presentations
- Include key phrases and other important details on your slides and make them bold
- Avoid casual slangs and informal tone of speech
- If you are giving a sales presentation, explain your product or service in simple and clear words , and list the reasons why it is beneficial for your potential clients
- Make sure to be on time ! Delaying your audience will work against you and leave a bad impression on you and your company
- Know your material or content thoroughly to answer the questions asked by your audience
Speech topics for business presentations
- Implementing an Agile Project
- Introduction to data modeling
- Introduction to UML(Unified Modeling Language)
- Social Media strategies for a successful business
- Business writing for managers
6. Powerpoint presentations
PowerPoint presentations or PPTs are the most effective ones among all types of presentations simply because they are convenient and easy to understand .
They are available in different formats and are suitable to use in practically any type of presentation and context, be it business, educational, or for informal purposes.
There are various types of PowerPoint presentations that you can use depending on the context.
a) PPTs for general audience
- For general audiences, avoid using jargon terms
If you feel that you need to use them, provide the audience some background information about the field or topic being covered
- Avoid using more than 8 words per line, as anything more than that becomes difficult to remember
- Use bullets or a numbered list for better retention
- Try not to read from your PPT
- Give handouts or record your presentation in case anyone wants it
b) PPTs for teaching
- In this case, the PowerPoint is content-based
- Make sure that the words on the slides are visible
- Use bigger font and avoid fancy fonts
- Add relevant pictures and graphics to keep your audience engaged
- You can also add documentaries or relevant videos to aid in understanding
c) Repurpose PPTs
- This involves reinventing an earlier ppt or combining 1 or more than 1 PowerPoints
- Giving new touches to an earlier PPT or changing the format
- You can take any slide of your PPT and upload it on social media for growing your brand or business
- You can even convert your PPT into mp4 , i.e, video format
- You can even add voice and save the mp4 format, and you have a good marketing plan!
- This type of PowerPoint presentation comes from the Japanese word PechaKucha meaning sound of a conversation or chit-chat
- This involves changing slides every 20 seconds
- There can be a maximum of 20 slides , which means your presentation lasts for only 6 minutes and 40 seconds
- The PPT mostly has graphics and fewer words
- This type of presentation is best suited for telling a story or a personal anecdote
e) Multimedia presentations
- This is the best kind of PPT to engage your audience
- It contains texts along with pictures, videos, infographics, music, illustrations, GIFs , and many more
- Add higher resolution images and videos , or even a 360-degree snapshot if you are in the sales and marketing industry
- Adding infographics such as charts and graphs makes the process of understanding easier and saves time
- Music in a PPT helps your audience to be relaxed, at the same time making them alert and engaged
Types of slides in a presentation
PowerPoint presentation slides are broadly classified into 3 categories: Text, Visual, and Mixed slides.
1. Text slides
As the name suggests, this category of slides involve words or texts.
You can format the text as plain sentences or pointers.
You may even arrange them all in a single slide or one line per slide.
The slide seen below is an example where every point is mentioned in a single slide.
2. Visual slides
This type of slide has visual elements such as images or videos , and are better known as conceptual slides since they are a better option than text slide to explain a particular concept.
You can use them at the start of the presentation to better visualize and grasp the meaning of the presentation.
The slide right below is a good example of a visual slide.
3. Mixed slides
Mixed slides combine the texts and visuals to give a comprehensive understanding of any concept or a speech.
Graphs and charts are the best examples of mixed slides.
Mixed slides have an advantage over the other slides; they keep your audience engaged, listening and participating more actively!
Types of Oral presentations
So far we came across 6 types of presentations, and they all share one common feature. They are all one of the types of oral presentations.
Oral presentations involve the use of verbal and non-verbal elements to deliver a speech to a particular or general audience.
All the types we discussed fall into these 4 broad categories:
1. Extemporaneous presentations
This type of presentation involves making short pointers or key phrases to aid while speaking.
You do not memorize, but organize the points and structure the speech way in advance.
Hence, on the day of your presentation, by just looking at the key points , you expand on them and move to the next point.
2. Impromptu presentations
Impromptu presentations are spoken without any preparation . It can be nerve-wracking for many, and hence not many are in favor of it.
There is a valid reason for their fear, as you have to make your speech as you say it!
However, those who are experts in their fields and are called upon to share a few words can easily give this type of presentation.
3. Manuscript presentations
The other extreme of the spectrum is manuscript presentations.
Here you have a script and you speak from it, word by word.
News anchors and show announcers usually engage in this type, since there are a lot of specific details that cannot be said wrong, and also, time constraints.
Usually, a prompter is used, from which the speaker speaks to their audience.
Nowadays, there are teleprompters , that are heavily used in the entertainment and media industry.
It is a digital screen that displays the contents, and the speaker speaks from it.
4. Memorized presentations
This type does not have any notes or cues , but you memorize or rote learn the whole speech.
School and some presentations at the workplace involve using this kind of presentation.
In most cases, we recommend not to memorise your speech in most cases. We’ve made a video on the same and how it could lead to you potentially blanking out on stage. Highly recommend you view this quick vid before choosing memorisation as a presentation path:
But, if you do choose it for whatever reason, since you are free from notes, you are free to focus on other aspects, such as body language and gestures.
Types of presentation styles
There are various presenting styles, but they do not work for all types of presentations.
Let us get familiar with them, and know which style works with which type.
a) The storyteller
This style of presentation involves the speaker narrating stories and engaging the audience emotionally .
This technique works best with persuasive and inspirational types of presentation.
So, how to tell a story in a presentation?
- Understand and know your audience : Knowing your audience will help you with how you will frame your story, at the same time gauging the relevance of your narrative
- Know your message : Be clear with what you want to convey through your story or how you are connecting the story with your actual presentation
- Try narrative a real-life story : Inspiring presenters often take their own stories or the stories of people whom they know as a supplement to their presentation. When the audience listens to your real-life examples, they become genuinely interested in your story
- Add visual aids : Using visual aids such as pictures, videos, multimedia, etc., increases the memory retention and engagement of your audience
- Use the “you” attitude : Tell the story keeping your audience in mind because ultimately they are going to be the receivers and hence, the story should be relevant and should include their point of view as well
Want more storytelling tactics? Mystery, characterisation and the final takeaway are some more key elements of a good story for your next presentation. We’ve gone deeper into this topic in this video if you would like to know more:
b) The Visual style
Most of us are visual learners, making visual information easy to understand and retain.
Visual aids like graphics, images, diagrams, key pointers or phrases , etc., are very useful when giving any type of presentation.
Some tips of presenting with visual style:
- Include only important pointers in your PowerPoint presentation and highlight or bold them
- Try including visuals that complement what you are saying and use them as a supplementary tool to aid in understanding your audience
- If you are giving a business presentation and want to include visuals, instead of plain texts, include graphics and charts to make information simpler to present and understand
- Avoid overly complex visuals as it will confuse the audience more
- Avoid using more than 6 lines per slide
c) Analytic style
If you have data records or statistical information to be presented, an analytic style will be more helpful.
It works best for Informative and Business types of presentations.
Tips to deliver in analytic style:
- Give handouts so that the audience is on track with your presentation and the information will be easier to comprehend
- Focus and speak on selected data as too much data statistics can be overwhelming for the audience
- You can make use of humor and personal anecdotes to keep the presentation interesting and engaging
- If you have too much data and are worried that you will not be able to explain it in the time frame given, avoid writing content of more than 2000 words
Quick tip: In case you have a PDF to present and want to edit the data points, there are multiple software programs that you can use to allow you to easily do this. Check out this list of the Best Free Recording Software Programs to know more.
d) The Connector
The connector style of presentation involves the speaker establishing a connection with the audience by pointing out similarities between them and the listeners.
This style works well with Sales and marketing presentations.
How to give a presentation using connector style?
- Have a Q & A round with the audience at the end of your presentation for clarifying any doubts and avoiding miscommunication
- Use audience polls at the start of your presentation to know your audience and tailor your speech accordingly
- Make use of body language and gestures for delivering your presentation effectively. If you are confused or want to know more about the aspects of how to use body and gestures, check out our article on To walk or stand still: How should you present when on stage?
- Ask questions to your audience at regular intervals for a better audience engagement
- Make use of multimedia sources to keep your audience engaged and entertained
Which type of presentation is best?
Although all the presentation types have their own bonuses and are suitable for certain circumstances, some are universal and can be used with a little bit of modification almost everywhere!
These are persuasive presentations!
You can use them in various settings; from political, business to educational.
Just remember to choose the right topic for the right audience, and a style that you think is the most suitable and you are good to go!
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We saw 6 types of presentation and understood it in detail.
We also gained some tips on how to make our presentation more engaging and also came across things to avoid as well.
We then explored the types of slides that you can use, and also the types of presenting orally.
We also gave you some tips and a few topic ideas that you can incorporate in your next speech!
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- PRESENTATION SKILLS
What is a Presentation?
- A - Z List of Presentation Skills
- Top Tips for Effective Presentations
- General Presentation Skills
- Preparing for a Presentation
- Organising the Material
- Writing Your Presentation
- Deciding the Presentation Method
- Managing your Presentation Notes
- Working with Visual Aids
- Presenting Data
- Managing the Event
- Coping with Presentation Nerves
- Dealing with Questions
- How to Build Presentations Like a Consultant
- 7 Qualities of Good Speakers That Can Help You Be More Successful
- Self-Presentation in Presentations
- Specific Presentation Events
- Remote Meetings and Presentations
- Giving a Speech
- Presentations in Interviews
- Presenting to Large Groups and Conferences
- Giving Lectures and Seminars
- Managing a Press Conference
- Attending Public Consultation Meetings
- Managing a Public Consultation Meeting
- Crisis Communications
- Elsewhere on Skills You Need:
- Communication Skills
- Facilitation Skills
- Teams, Groups and Meetings
- Effective Speaking
- Question Types
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The formal presentation of information is divided into two broad categories: Presentation Skills and Personal Presentation .
These two aspects are interwoven and can be described as the preparation, presentation and practice of verbal and non-verbal communication.
This article describes what a presentation is and defines some of the key terms associated with presentation skills.
Many people feel terrified when asked to make their first public talk. Some of these initial fears can be reduced by good preparation that also lays the groundwork for making an effective presentation.
A Presentation Is...
A presentation is a means of communication that can be adapted to various speaking situations, such as talking to a group, addressing a meeting or briefing a team.
A presentation can also be used as a broad term that encompasses other ‘speaking engagements’ such as making a speech at a wedding, or getting a point across in a video conference.
To be effective, step-by-step preparation and the method and means of presenting the information should be carefully considered.
A presentation requires you to get a message across to the listeners and will often contain a ' persuasive ' element. It may, for example, be a talk about the positive work of your organisation, what you could offer an employer, or why you should receive additional funding for a project.
The Key Elements of a Presentation
Making a presentation is a way of communicating your thoughts and ideas to an audience and many of our articles on communication are also relevant here, see: What is Communication? for more.
Consider the following key components of a presentation:
Ask yourself the following questions to develop a full understanding of the context of the presentation.
When and where will you deliver your presentation?
There is a world of difference between a small room with natural light and an informal setting, and a huge lecture room, lit with stage lights. The two require quite different presentations, and different techniques.
Will it be in a setting you are familiar with, or somewhere new?
If somewhere new, it would be worth trying to visit it in advance, or at least arriving early, to familiarise yourself with the room.
Will the presentation be within a formal or less formal setting?
A work setting will, more or less by definition, be more formal, but there are also various degrees of formality within that.
Will the presentation be to a small group or a large crowd?
Are you already familiar with the audience?
With a new audience, you will have to build rapport quickly and effectively, to get them on your side.
What equipment and technology will be available to you, and what will you be expected to use?
In particular, you will need to ask about microphones and whether you will be expected to stand in one place, or move around.
What is the audience expecting to learn from you and your presentation?
Check how you will be ‘billed’ to give you clues as to what information needs to be included in your presentation.
All these aspects will change the presentation. For more on this, see our page on Deciding the Presentation Method .
The role of the presenter is to communicate with the audience and control the presentation.
Remember, though, that this may also include handing over the control to your audience, especially if you want some kind of interaction.
You may wish to have a look at our page on Facilitation Skills for more.
The audience receives the presenter’s message(s).
However, this reception will be filtered through and affected by such things as the listener’s own experience, knowledge and personal sense of values.
See our page: Barriers to Effective Communication to learn why communication can fail.
The message or messages are delivered by the presenter to the audience.
The message is delivered not just by the spoken word ( verbal communication ) but can be augmented by techniques such as voice projection, body language, gestures, eye contact ( non-verbal communication ), and visual aids.
The message will also be affected by the audience’s expectations. For example, if you have been billed as speaking on one particular topic, and you choose to speak on another, the audience is unlikely to take your message on board even if you present very well . They will judge your presentation a failure, because you have not met their expectations.
The audience’s reaction and therefore the success of the presentation will largely depend upon whether you, as presenter, effectively communicated your message, and whether it met their expectations.
As a presenter, you don’t control the audience’s expectations. What you can do is find out what they have been told about you by the conference organisers, and what they are expecting to hear. Only if you know that can you be confident of delivering something that will meet expectations.
See our page: Effective Speaking for more information.
How will the presentation be delivered?
Presentations are usually delivered direct to an audience. However, there may be occasions where they are delivered from a distance over the Internet using video conferencing systems, such as Skype.
It is also important to remember that if your talk is recorded and posted on the internet, then people may be able to access it for several years. This will mean that your contemporaneous references should be kept to a minimum.
Many factors can influence the effectiveness of how your message is communicated to the audience.
For example background noise or other distractions, an overly warm or cool room, or the time of day and state of audience alertness can all influence your audience’s level of concentration.
As presenter, you have to be prepared to cope with any such problems and try to keep your audience focussed on your message.
Our page: Barriers to Communication explains these factors in more depth.
Continue to read through our Presentation Skills articles for an overview of how to prepare and structure a presentation, and how to manage notes and/or illustrations at any speaking event.
Continue to: Preparing for a Presentation Deciding the Presentation Method
See also: Writing Your Presentation | Working with Visual Aids Coping with Presentation Nerves | Dealing with Questions Learn Better Presentation Skills with TED Talks
- Written By Gregg Rosenzweig
- Updated: November 8, 2023
We’re here to help you choose the most appropriate content types to fulfill your content strategy. In this series, we’re breaking down the most popular content types to their most basic fundamentals — simple definitions, clarity on formats, and plenty of examples — so you can start with a solid foundation.
What is a Presentation?
A communication device that relays a topic to an audience in the form of a slide show, demonstration, lecture, or speech, where words and pictures complement each other.
Why should you think of presentations as content?
The beauty of content creation is that almost anything can become a compelling piece of content . Just depends on the creativity used to convert it and the story that brings it to life.
The long and short of it
Although the length of a presentation in terms of time can depend on the overall approach (Are you talking a lot? Are you referring to the screen in detail or not?), consider the number of informational content slides when tallying the overall presentation length. For instance, don’t include title slides in your tally when conveying length to a content creator.
A general guide to presentation length:
- Short Form (5 content slides)
- Standard Form (10 content slides)
- Long Form (20+ content slides)
Popular use cases for presentations…
Let’s consider TED Talks for a minute: one of the best examples (bar none) of how words, pictures, and a narrative can make people care about something they otherwise might not.
These “talks” pre-date podcasts and blend a compelling use of language and imagery in presentation format to spread ideas in unique ways.
TED Talks have been viewed a billion-plus times worldwide (and counting) and are worth considering when it comes to how you might use video-presentation content to connect with your customers in creative, cool, new ways.
Any company that has a pitch deck, executive summary , sales presentation, or any kind of internal document that can be repurposed into external-facing content pieces — without pain.
Presentation Examples – Short Form
Presentation Examples – Standard Form
Presentation Examples – Long Form
Understanding Content Quality in Examples
Our team has rated content type examples in three degrees of quality ( Good, Better, Best ) to help you better gauge resources needed for your content plan. In general, the degrees of content quality correspond to our three content levels ( General, Qualified, Expert ) based on the criteria below. Please consider there are multiple variables that could determine the cost, completion time, or content level for any content piece with a perceived degree of quality.
Impress your clients, co-workers, and leadership team with exceptional content for your next presentation, product demonstration, and more. If you need help getting your message across in a succinct, attention-grabbing, and persuasive way, talk to one of our content specialists today.
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The 8 Types of Presentation Styles: Which Category Do You Fall Into?
Updated: December 16, 2020
Published: September 24, 2018
Types of Presentations
- Visual Style
- Freeform Style
- Instructor Style
- Coach Style
- Storytelling Style
- Connector Style
- Lessig Style
- Takahashi Style
Everyone on the internet has an opinion on how to give the “perfect” presentation.
One group champions visual aids, another thinks visual aids are a threat to society as we know it. One expert preaches the benefits of speaking loudly, while another believes the softer you speak the more your audience pays attention. And don’t even try to find coordinating opinions on whether you should start your presentation with a story, quote, statistic, or question.
But what if there wasn’t just one “right” way to give a presentation? What if there were several? Below, I’ve outlined eight types of presentation styles. They’re used by famous speakers like Steve Jobs and Al Gore -- and none of them are wrong.
Check out each one and decide which will be most effective for you.
Types of Presentation Styles
1. visual style.
What it is: If you’re a firm believer slides simply exist to complement your talking points, this style is for you. With this speaking style, you might need to work a little harder to get your audience engaged, but the dividends can be huge for strong public speakers, visionaries, and storytellers.
When to use it: This style is helpful when speaking to a large audience with broad interests. It’s also great for when you need to throw together slides quickly.
Visual style presenter: Steve Jobs
2. Freeform Style
What it is: This impromptu style of presenting doesn’t require slides. Instead, the speaker relies on strong stories to illustrate each point. This style works best for those who have a short presentation time and are extremely familiar with their talking points.
When to use it: Elevator pitches, networking events, and impromptu meetings are all scenarios in which to use a freeform style of speaking. You’ll appear less rehearsed and more conversational than if you were to pause in the middle of a happy hour to pull up your presentation on a tablet.
Freeform style presenter: Sir Ken Robinson
3. Instructor Style
What it is: This presentation style allows you to deliver complex messages using figures of speech, metaphors, and lots of content -- just like your teachers and professors of old. Your decks should be built in logical order to aid your presentation, and you should use high-impact visuals to support your ideas and keep the audience engaged.
When to use it: If you’re not a comfortable presenter or are unfamiliar with your subject matter (i.e., your product was recently updated and you’re not familiar with the finer points), try instructor-style presenting.
Instructor style presenter: Al Gore
4. Coach Style
What it is: Energetic and charismatic speakers gravitate towards this style of presenting. It allows them to connect and engage with their audience using role play and listener interaction.
When to use it: Use this presentation style when you’re speaking at a conference or presenting to an audience who needs to be put at ease. For example, this style would work well if you were speaking to a group of executives who need to be sold on the idea of what your company does rather than the details of how you do it.
Coach style presenter: Linda Edgecombe
5. Storytelling Style
What it is: In this style, the speaker relies on anecdotes and examples to connect with their audience. Stories bring your learning points to life, and the TED’s Commandments never let you down: Let your emotions out and tell your story in an honest way.
When to use it: Avoid this style if you’re in the discovery phase of the sales process. You want to keep the conversation about your prospect instead of circling every point or question back to you or a similar client. This style is great for conference speaking, networking events, and sales presentations where you have adequate time to tell your stories without taking minutes away from questions.
Storytelling style presenter: Jill Bolte Taylor
6. Connector Style
What it is: In this style, presenters connect with their audience by showing how they’re similar to their listeners. Connectors usually enjoy freeform Q&A and use gestures when they speak. They also highly encourage audience reaction and feedback to what they’re saying.
When to use it: Use this style of presenting early in the sales process as you’re learning about your prospect’s pain points, challenges, and goals. This type of speaking sets your listener at ease, elicits feedback on how you’re doing in real time, and is more of a dialogue than a one-sided presentation
Connector style presenter: Connie Dieken
7. Lessig Style
What it is: The Lessig Style was created by Lawrence Lessig , a professor of law and leadership at Harvard Law School. This presentation style requires the presenter to pass through each slide within 15 seconds. When text is used in a slide, it’s typically synchronized with the presenter’s spoken words.
When to use it: This method of presentation is great for large crowds -- and it allows the speaker to use a balance of text and image to convey their message. The rapid pace and rhythm of the slide progression keeps audiences focused, engaged, and less likely to snooze.
Lessig style presenter: Lawrence Lessig
8. Takahashi Style
What it is: This method features large, bold text on minimal slides. It was devised by Masayoshi Takahashi , who found himself creating slides without access to a presentation design tool or PowerPoint. The main word is the focal point of the slide, and phrases, used sparingly, are short and concise.
When to use it: If you find yourself in Takahashi’s shoes -- without presentation design software -- this method is for you. This style works well for short presentations that pack a memorable punch.
Takahashi style presenter: Masayoshi Takahashi
Slides from one of Takahashi’s presentations:
Whether you’re speaking on a conference stage or giving a sales presentation , you can find a method that works best for you and your audience. With the right style, you’ll capture attention, engage listeners, and effectively share your message. You can even ask an AI presentation maker tool to create presentations for you in your preferred style
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8 Types of Presentations (With Tips) You Need to Know in 2023
Leah Nguyen • 25 Oct 2023 • 10 min read
Benjamin Franklin has a famous quote that ‘nothing can be said to be certain except for death and taxes’. Well, there’s another thing we’d like to throw in… Types of Presentation …
Presentations seem to follow us along in life. From children in school to suited salary people, we’re expected to use presentation software to make presentations that delight our audiences.
Executing a well-rounded presentation is by no means an easy task. There are many things to consider, but before we head to finer details, you must know what type of presentation you should deliver to your audience so that they get the message just right .
In this article, we will explore the most common types of presentations you’ll come across in your life, plus a few helpful tips to create them.
Let’s jump in 💪
Table of Contents
- Business Presentations – Types of Presentation
- Product Presentation
- Marketing Presentation
- Data Presentation
- 5-minute Presentation
- 10-minute Presentation
- Webinar Platforms
- The 10 20 30 Rule
- The 5/5/5 Rule
What is 7×7 rule?
So, what are the 8 steps to create a successful college presentation, serving any topics which you have in mind! Tips to create the best College Presentation !
Or, learn how visual presentation examples really affect engagement within a speech section!
Failed performance might stay behind a range of fruitless presentation slides or lack of body language. A useful idea to kill participants’ boredom while doing a public speech is to ask for help from presentation tools or implement different creative presentation ideas from experts. So, let’s check out few useful creative presentation ideas !
Tips on how to make a 5 minute presentation ! Or, learn how survey result presentation really affect the ended results, to make the next one much better!
Business Presentation s – Types of Presentation
In the business world, you’ll undoubtedly need presentations for anything, from product launching and strategy planning , to company trend reports and many more.
Let’s take a glance at the different types of presentations you might encounter in the business world 👇
Check out our Guide on ‘How to Nail A Presentation Like Apple’ . or tips to host Business Presentation successfully!
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Product Presentation – Types of Presentation
In different presentation styles, a product presentation is a great opportunity to show off your newly built or renovated product features to the world.
Unlike other types of business presentations, the main purpose of this presentation is either to build hype around your product with users or to outline the idea of your product to your own team and shareholders.
Tips for delivering a product presentation
- Demonstrate it live . How does the audience know what you’re talking about when all you’ve given them is some vague speech about the product? For a product presentation to reach its full potential, it’s best to demonstrate the features visually so the audience can truly believe in them.
- Present with passion . When it comes to types of presentations in business, this is not the time to instruct or educate your audience about something. You want to introduce a new thing that no one has heard about, penetrate a new segment/market and either get people to incorporate your product into their lives or convince stakeholders that it’s worth a punt. The best way to do that? Make as much noise as possible.
- Offer a bonus at the end . Give the audience something to walk away with for a powerful ending; this can be an incentive for ordering the new product early or a bit of fun trivia to excite the crowd.
Hosting a product presentation can be big pressure. Our all-rounded guide with real-life examples can help.
Marketing Presentation – Types of Presentation
No matter how solid your product or service is, you’ll have to come up with a proper plan to make it known and sell it to your intended audience.
This is where marketing presentations come into play. They introduce how, when and where you plan to sell your product to the board of directors or other shareholders. They will decide if those strategies are good to go.
Tips for delivering a marketing presentation
- Match your theme with the audience . There’s nothing wrong with being business-boring, but if your company is selling toys for children, your audience won’t understand the fun, bubbly spirit you’re trying to convey. Try to centre the slide designs and the attitude around the target audience.
- Show real-life data . No matter what styles of presentation you choose, back up your bold statements with facts. Don’t rely on a hunch or people will doubt what you’re claiming.
You’re just one step away from creating an awesome marketing presentation. Nail the talk by checking our guide .
Methods of Data Presentation – Types of Presentation
In a world where every business relies on data analysis to make a difference, turning hard digits into meaningful and understandable insights is the role of a data presentation .
Make informed decisions, see the gap, and take the risky leap; all are possible if you have the ability to make sense of your data through various visualisation methods like bar charts, line graphs, histograms, and such.
Tips for delivering a data presentation
- Communicate the numbers clearly . You’ll have to stop assuming that everyone, including your boss, knows what you’re talking about. More often than not, they don’t, and it’s not their job to dig below the surface. Explain to them what the numbers mean and why this is important before presenting any data; the audience will surely appreciate that.
- Avoid presenting too many different things on one slide . We’ve seen people tackling four to five different types of charts on a single slide and it’s not nice. It’s overwhelming to process all of the data across all the different formats, so next time, go through one thing at a time to give the audience a chance to understand and remember it.
We’ve got these 10 methods of data presentation to make your numbers as clear as day. Examples and great tips included!
Timed Presentation – Types of Presentation
Do you know that the most impactful presentations in the world never exceed 20 minutes?
Real-life cases have proven that a lengthy one-hour talk is not as effective or memorable as a shorter one. That’s why more presenters are shifting to timed presentations where they are compelled to deliver concise content within a specific time block.
The most common time presentations that you often meet in business or education settings are 5-minute presentations and 10-minute presentations . They are short, and will push you to make the most out of them.
5-minute Presentation – Types of Presentation
A 5-minute presentation is made for busy people who don’t want to waste half an hour listening to someone ramble. However, this type of presentation is one of the most difficult forms of presentation to master, because being concise but also informative is harder than you think.
Tips for delivering a 5-minute presentation
- Plan the timing . There’s not much room for procrastination when you’ve only got 5 minutes, so divide what you’re going to say into different time blocks. For example, make an introduction no longer than 1 minute, then dedicate the most time to explaining the main points.
- Remember that less is more . As you have such a short timeframe, don’t cram too much information like you’re stuffing a turkey; be selective with the content you choose…Try the 5-5-5 rule if you have trouble turning your back from a maximalist lifestyle.
- Practice flowing . If you’re stuttering or giving out spaces of prolonged silence, you’re already losing so much precious time. Set the timer, practice speaking at a normal speed and see if there are any parts in which you should speed up, consider cutting or say in another way.
Check out our comprehensive guide on how to hold a 5-minute presentation , including free topics to get you started.
10-minute Presentation – Types of Presentation
When you want to introduce a new topic, perspective, or study to your audience, a 10-minute presentation is enough to bring all the new, exciting information to the table without exhausting them.
Even though they are longer than 5-minute presentations, one can still fumble at fitting the material during the 10 minutes. However, you can get over the fear of going overtime with our tips:
Tips for delivering a 10-minute presentation
- Know your structure . Typically a 10-minute presentation format includes an introduction (1 slide) – a body (3 slides) and a conclusion (1 slide). Your presentation should contain no more than three ideas as that’s the optimal number for the audience to remember.
- Start with a bang . In the first few seconds the audience can already decide if your presentation is worth listening to, so use any means necessary to grab their attention. It can be a provocative statement, a “what if” scenario, or a hard-hitting question that you plan to address during the talk.
- Get interactive . A 10-minute presentation exceeds the average attention span of humans, which is 7 minutes . Counter that by adding interactive activities that actively engage the audience in the talk like a fun poll, word cloud , or live Q&A session.
You can’t turn your presentation into gold without a proper topic. Check out our 50 unique topics for a 10-minute presentation .
Webinar Platforms – Types of Presentation
A webinar is an online event hosted by an individual or an organisation. The keynote speaker will give a presentation and interact with the audience entirely online.
With the shift to remote working, training and learning, webinar platforms have become a popular choice for many organisations due to their convenience. You can join virtually anytime, anywhere in just a few clicks.
No need for costly set-up, all you need is a video conferencing platform plus the type of presentation software that ensures you get all the interaction you need.
Tips for delivering a webinar presentation
- Test out the equipment beforehand . “ Wait, I don’t know why it’s like this”; “Please wait a few minutes since we’re having minor issues” – these are phrases that turn the audience off immediately after they join. Recheck everything and have a backup plan whenever a technical issue arises.
- Define a plan to create engagement . The biggest problem with having a webinar is the audience won’t be able to engage as much as they can in a physical space. Try having an ice-breaker activity as the base, with quizzes , word clouds , or open-ended questions as the icing on the cake, and wrap up with a sentiment poll or a Q&A as the cherry on top for a robust and dynamic webinar.
Check out 10 best practices for a webinar presentation that’s sure to keep people coming back for more.
The Golden Rules of Presentation – Types of Presentation
Are we implying that a successful presentation has a holy grail formula to follow? – Yes, we are!
If you are still learning the ropes of storytelling and presentation design, and have always fantasised about delivering an impeccable presentation, then these simple, easy-to-follow rules should keep you nicely on track.
The 10 20 30 rule – Types of Presentation
This may sound like a collection of gibberish numbers, but honestly, they make total sense.
The 10 20 30 rule states that your presentation should…
- Contain a maximum of 10 slides
- Be a maximum length of 20 minutes
- Have a minimum font size of 30 points
With the 10-20-30 rule, you can say goodbye to hour-long presentations that have everyone mentally checked out.
Tips for delivering a 10 20 30 rule presentation
- Follow the guide wholeheartedly . Don’t just sneakily sneak a couple more slides into the 10 presentation slides you have already; the science says that people can’t process more than 10 concepts in a presentation. Go over that and the chances of you losing the crowd drastically increases.
- Mind the idea . No presentation rule in reality is going to save you if your idea is terrible. Focus on researching what piques the audience’s interest, reach out to them beforehand if necessary and let them know how you can address their big questions.
Here’s the full guide: The 10 20 30 Rule: What it is and 3 Reasons to Use it in 2022 .
The 5/5/5 rule – Types of Presentation
A 5/5/5 rule is one of the types of presentation that:
- Contains no more than 5 words per line of text
- Has 5 lines of text per slide
- Has no more than 5 text-heavy slides in a row
The 5/5/5 rule is incredibly effective for people who are struggling with measuring how much text is enough. You can focus on your main points with ease and end up with more professional-looking presentations (aka make use of negative space and emphasise what really matters).
Tips for delivering a 5/5/5 rule presentation
- Use data and images to tell the story . With just a chart or line graph you can draw out so many key points and takeaways from it. Replace texts with visuals if possible since it’s a more powerful way to communicate.
- Make use of headings, short phrases, and common abbreviations . For example, instead of writing The website’s overall click-through rate increased by 10% compared to last year , you can rephrase it to The website’s CTR ↑10% YOY (CTR: click-through rate, YOY: year-over-year, which are common abbreviations in business). You can elaborate more on the numbers in the talk, so don’t throw everything on the slide.
Here’s the full guide: The 5/5/5 Rule: How and Why to Use It (With Examples) .
Explore what is 7×7 , offer you invaluable best practices and examples in actions, and equip you with the right tools to transform your presentation into an engaging and impactful experience. Get ready to captivate your audience and deliver a truly memorable performance.
Presentations come in all shapes and sizes, and the key to creating an outstanding experience for your audience is matching them with the right type of presentation. Once you’ve got it right, you’ve established yourself on a solid platform that can launch your successful speech🚀
Frequently Asked Questions
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Presentation types and styles explained
From high school, then all through college, and now in the workplace — presentations have been a pillar of passing down knowledge to various audiences.
But, what are presentations?
They are a tool used to inform and educate audiences in a fun and informative way.
Well, that is the simple way of explaining their purpose and meaning.
We want to dig in deeper, and that is what this article will bring to you — a deeper understanding of different types and styles of presentation, so you never get overwhelmed or confused when you need to make a presentation.
We will discuss:
- Different types and styles of presentations,
- The purpose of using presentations in the workplace, and
- How to utilize and recognize types and styles of presentations.
We will also show you:
- Famous presenters for each style,
- How you can use each presentation style, and
- A quote for each style to work as a useful reminder if you ever get confused.
Let’s dive in, shall we?
Table of Contents
What are the purposes of presentations?
Sometimes, when a term is widely used, to the point where we subconsciously know the meaning and its purpose, it’s hard to pinpoint the true definition from memory.
So, let’s start with the basics — what is the definition of presentations?
Presentation is a manner of passing down knowledge from the speaker to the audience. A presentation can be a:
- Lecture, or
The purpose of a presentation is whatever goal you set up to achieve. Those goals can be:
- To educate,
- To persuade, and/or
- To entertain.
According to LinkedIn’s article 4 goals for any speech, pitch or presentation , when you combine the goals we mentioned, your presentation will become powerful, meaningful, and impactful. The goals mentioned above are general and can be applied to any situation. Different types and styles of presentation can lead to different results. With the right type and style, you can:
- Better your work and image with clients,
- Be more effective when presenting new ideas or solutions, and
- Ensure more progressive career growth.
These are only some of the business goals you can achieve with the right presentation type and presenting style. The more types and styles you try out, the more skillful you become, which helps you achieve your goals more efficiently.
What are the different presentation types?
Presentation types illustrate the way you structure your presentation .
We’ve mentioned the 4 purposes of presentations — every goal or purpose corresponds to a certain type. Before you can choose a structure, you need to answer the question “ What is the purpose of this presentation? ”
And methods and techniques, which we’ll talk about later, help you maintain that structure.
Once you know what you want to achieve with your presentation, you can choose its type.
Here’s what you need to know about each presentation type:
Type #1: Informative presentations
Informative presentations are analytical and, as the name states, informative. With this type of presentation, your end goal is to inform and educate .
Your audience only has to listen and soak up all the knowledge that is given by you.
With this type of presentation, you can report on new findings and new data or deliver a lecture.
Since the goal is to educate, your presentation must be precise and correct. Make sure that the information you are communicating has real value. When presenting, try to engage your audience with visuals of your data to help them understand.
Type #2: Persuasive presentations
To use persuasive presentations, you must answer the question “ What do I want my audience to do after listening to me ?”
The point of this type of presentation is to persuade your audience, change their minds, or offer a new point of view, so that they take action .
Persuasive presentation comes in handy if you are presenting a new product or a service and you want your audience to feel the urge to buy said product.
When you use this presentation type you must exude confidence, since you are your audience’s only source of information for your product.
Type #3: Motivational presentations
You’ve probably heard of motivational speakers, and if you haven’t, here’s a quick crash course. Motivational presentations have a purpose to inspire and change people’s minds .
Most people who use this type of presentation have a story to tell. These people use their own experiences as key points in their presentations to help the audience to relate to them.
Since the goal is to inspire and change people’s minds, you have to have a powerful topic to discuss.
Remember to cater to your audience and adjust your presentation to them and their level.
Type #4: Instructive presentations
Instructive presentation is technical, precise, and often longer than other types we mentioned. This type is here to offer instructions to an audience.
So, if your goal is to explain step by step how to achieve a goal or do a task— an instructive presentation should be your choice.
When you are delivering this type of presentation you need to make sure that every instruction is clear, understandable, and easy to follow.
How to determine which presentation type you should use?
To choose the correct type for your presentation, you must determine your goal. Once you have your goals clear, it will be easy to see which type works best with your presentation.
Here are some helpful questions that will help you to narrow it down to one type:
- What do I want the audience to take away from my presentation?’
- What am I trying to give the audience? Is it information, a lecture, or a look into a new product/feature?
- What obstacles are keeping me from delivering my presentation effectively?
Determining the correct type for your presentation is a trial-and-error process. You will find that some types are more your speed, while others might give you trouble. But, keep in mind that the end goal should always be to give your audience what they came for.
No matter which type you prefer, they all exist for a reason. Give them all a chance, and remember that practice makes perfect.
Presentation methods and techniques
When you define the type of your presentation, it’s time to get into methods and techniques for delivering a presentation.
There are a lot of ways you can deliver your presentation, and here is our take on it.
A method is how you approach your problem .
When it comes to presentation methods, we linked them with public speaking. Methods cover:
- How you choose to deliver your presentation and
- How you structure your speech.
Here are the 4 main methods:
Method #1: Impromptu or unscripted
The impromptu method applies to speeches that are:
- Not prepared ,
- Emotionally charged, and
- ‘Given on the spot’.
This method of speaking is purely done by improvising, so there are no written rules on how it should be done.
Improvising and making up your speech as you go is not a wrong way to deliver your presentation. Still, instead of basing your entire speech on your ability to ramble on, incorporate this method in segments where you see fit or feel inspired to do so.
Method #2: Memorizing
The memorizing method implies that the speaker needs to know their speech word for word.
It is mostly used in oratory contests for high school and college students. This method is difficult, and you would need to spend a lot of time reading and memorizing your text.
But, this method is the easiest when it comes to performance anxiety. Since the text is perfectly constructed and your only job is to memorize and relay it to the audience, it’s less nerve-racking.
💡 Pumble Pro-Tip
If you struggle with anxiety before a presentation, we have an article to help you with that:
- How not to be nervous for a presentation
The memorizing method, while being challenging at its core, can be freeing once the speaker is on stage. With this method, you can practice your body language to go with the text. And since the text is scripted and perfected, the speaker can move around the stage as they see fit.
Method #3: Extemporaneous
Extemporaneous is a synonym for impromptu and unscripted — so why is a synonym to a method we’ve already covered, now a completely new method?
Well, that is because when it comes to the extemporaneous method, we think of a speaker that allows help during their performance .
The extemporaneous method is a combination of the first two methods we mentioned. This method allows the speaker to prepare their speech and use notes and key points as an aid to keep on course. However, they will not learn their presentation by heart, but use their own words and speak in a conversational manner.
Method #4: Scripting
The scripting method used to require a written speech from which the orator reads to the audience. Nowadays, we can see this method used by news outlets, with a teleprompter.
So, to make use of this method, you need to write down your speech and read it proficiently to your audience.
When it comes to in-person presentations and public speaking, this method is not the go-to.
You shouldn’t spend the whole presentation just reading off of papers. When we present, we need to maintain eye contact and overall connection with the audience — and holding a piece of paper in front of the audience will get in the way of that connection.
Presentation techniques are what you use before and during the presentation to make it compelling, informative, and easier to understand .
Here are some of the techniques that we find quite useful:
Technique #1: Practice
As a presenter, you want to make sure that everything goes smoothly — and for that to happen, you need to practice. The key to giving the best presentation is to practice relentlessly.
Some useful tips to help you make the most of your practice are to:
- Practice in front of a friend. — Practicing in front of a friend will not only help you with performance anxiety, but a friend might also have some useful tips on how to perform better.
- Film yourself practicing. — When you film yourself giving your presentation aloud, it will help you to get used to cameras and the spotlight. Also, the camera will capture every mistake you make, and from there you can see what needs to be worked on.
- Practice in the auditorium. — It will do you good if you can practice giving your presentation in a meeting room or the auditorium. If you practice in the place you will be presenting, you will get used to the space, and it will be familiar to you on the day of your presentation.
Technique #2: Use visuals
There is no need to overwhelm your audience with endless blocks of text. Think about how you can transform the data or information into a simple visual .
The important thing to remember is that your audience might not be on the same level of knowledge as you. So, use visuals to help them follow your point.
Technique #3: Incorporate stories
No matter how informative and to the point your presentation is, including a story that is illustrating your point can be very helpful to your audience.
Not only is storytelling a great way to engage and entertain your audience, but it is also a great way to show how your information is relevant to real-world events.
If you are curious to see what more you can do to prepare for your presentation, check out our article:
- How to prepare for a presentation: Your 9-step guide to a successful presentation
Technique #4: Incorporate appropriate style
Your presentation style is how you choose to deliver your presentation as a speaker. Style builds on the methods we have mentioned earlier, and it comes down to how you choose to speak to your audience. You can be a storyteller or a coach to your audience, and with each style comes a different influence.
Methods and techniques are a great starting point when you are approaching your presentation structure and topic.
But, there are different styles of presentation that you also should consider before walking up to that stage. Let’s learn more about them.
What is a presentation style?
A style is your preferred way of doing things, and when it comes to presentations, a style is how you choose to deliver your speech . Everything from your vocabulary to your tone defines your presenting style.
If you are not sure what your personal presentation style is, you can always pick and choose from the already-established styles. Those include:
- Lessig style, and
- Visual style.
Let’s get into more detail about each one of them.
Style #1: The Storyteller
The storytelling style consists of a (usually personal) story or anecdote.
This style is used when the presentation doesn’t have any data or numbers that need to be explained.
You can use this style to emphasize your point and to easily relay your goal to the audience.
The storytelling style is great for the beginning of the presentation, as it is there to capture the audience’s attention.
Formality level for the Storyteller style: Low
Since this style uses the speaker’s personal experiences and anecdotes to help the audience relate to the topic easily, the language used is conversational. There is no need for any excessive formality , and the speaker can address the audience in a friendly and familiar tone.
The Storyteller style characteristics
What characteristics should you be aware of when you want to utilize this style?
The vocabulary that storytellers use is simple and conversational. Think about how you tell a story to your friends, colleagues, or family. Once you have that in mind, becoming a storyteller on stage won’t be a problem.
Since the formality level is low, there is no need to overcomplicate things or to use synonyms for words that already have simpler and more known versions.
Your story should have an introduction, where you will introduce the problem. Then, you can move into the main plot point that explains your topic. And finally, you should have a conclusion where you can circle back to the beginning and where you will untangle the web you cast and leave your audience with a final thought.
The pros of the Storyteller style
Now let’s look at some of the pros of this style:
- It’s easy to follow.
- It illustrates your problem and solution in a creative way.
- It’s relatable and, therefore, more influential to the audience.
The cons of the Storyteller style
Here are the cons of being the storyteller type:
- A story that’s too long or not interesting enough can leave your audience bored.
- Getting too caught up in the story can make your presentation longer than it should be.
Who is the Storyteller style best suitable for?
This style is great if you want to truly connect with your audience and have them feel as if you speak to them, rather than at them. Many people don’t like to be lectured, and if you are trying to make a point or a message stick out, try out the storytelling style.
Famous presenter with the Storyteller style
The storytelling style is preferred among TED talk speakers.
But, when we think of storytelling, one particular speaker comes to mind — Nick Vujicic. He overcame great obstacles and has learned how to take what’s best from life. So now, when he tries to spread his message of endurance, he puts his trust into the storytelling style and lets his emotions and experiences speak to his audience.
Quote by Nik Vujicic that embodies the Storyteller style
“ What really matters are the lives you touch along the way and how you finish your journey .” ― Nick Vujicic
Style #2: The Instructor
The instructing style of presenting shares some traits of the storytelling style. It still uses the power of metaphors to get the message across to the audience.
But, the difference is that the instructing style has more of a commanding voice . The instructor can carefully align the story and the data in a logical and compelling manner, leaving the audience convinced and educated.
Formality level for the Instructor style: Medium
A lot of politicians use the Instructor style when they are trying to influence a larger crowd. Since this style has a higher formality level than the storytelling one, it allows the speaker to use more serious vocabulary and address the audience as superior.
The Instructor style characteristics:
The Instructor’s style is characterized by logic and command. As we mentioned, the speaker who is fond of the Instructor’s style needs to be able to handle the facts and connect with the audience.
So, the main characteristics of this style would be:
- More formal use of language,
- Commanding voice, and
- Persuasive nature.
The pros of the Instructor style
Let’s take a look at some of the pros of this style:
- It helps get a complicated message across.
- It’s persuasive.
- It’s fairly easy to use.
The cons of the Instructor style
Here are some of the cons to be aware of:
- The speaker could be deemed distant or cold.
- The audience can lose interest if the presentation is too focused on pure data.
Who is the Instructor style best suitable for?
This style is great if the speaker has a complicated topic to discuss with a less knowledgeable audience. This style is used mainly for lectures and political speeches.
Famous presenter with the Instructor style
A famous presenter with the Instructor style is none other than the former Vice President of the United States, Al Gore. He uses metaphors, data, his own personal experience, and even visuals to bring complex issues closer to a wide audience.
Quote by Al Gore that embodies the Instructor style
“ When you have the facts on your side, argue the facts. When you have the law on your side, argue the law. When you have neither, holler. ” — Al Gore
Style #3: The Closer style
The Closer style of presenting is a style that demands action from the audience . Presenters who opt for this style want their audience to not only learn something new but to get up from their seats with a newfound urge to make a change.
This style is a personification of a call to action. The presentations made in this style are short, since the speaker has a goal in mind. They then use this style to convincingly reach said goal.
Formality level for the Closer style: Medium
This style is a great tool to connect with the audience. So, to make a connection between the speaker and the audience, the formality level drops. But instead of treating the audience as friends, the speaker simply talks to them.
The Closer style characteristics
The Closer style is persuasive and somewhat commanding. People who are fond of the Closer style cut right to the chase and make their audience get to a decision. With this presentation style, there are no boring statistics or data. The key points are clear and delivered with a short and clear explanation.
The pros of the Closer style
Here are some of the pros of the Closer style:
- The presentation is short.
- The Closer is confident and knows how to deliver a point.
- The audience rarely gets bored with this style.
The cons of the Closer style
Take a look at some of the cons of this style:
- Some audiences aren’t ready to make a quick decision.
- Some audiences might feel that this style is too harsh or rash.
Who is the Closer style best suitable for?
The Closer style is best to use when you need your audience to make a decision or to give them the urge to make things happen.
This style is mainly used by CEOs and salesmen.
Famous presenter with the Closer style
Many presenters use this style, but the one that stands out the most is the philosopher Ruth Chang. She has delivered great presentations on how to make hard decisions. She keeps her presentations short, sweet, and straight to the point.
Quote by Ruth Chang that embodies the Closer style
“A world full of only easy choices would enslave us to reasons.” — Ruth Chang
Style #4: The Connector style
The Connector style speaker is most comfortable engaging with the audience . Some could say that the storytelling style is very similar to the Connector in that sense. Both styles base their presentations on the connection with the audience. The difference here is that the Connector is both a presenter and a member of the audience — and they are comfortable in both roles.
This style of presentation (as the name suggests) allows the speaker to connect to the audience, and therefore deliver the materials easier. One way that this style connects the speaker and the audience is through Q&A.
Formality level for the Connector: Low
Since this style’s main purpose is to connect the speaker to the audience, the formality level is low. The speaker appears as one of the audience, even though they are on stage. To keep the audience engaged and get them to ask questions, the Connector treats the audience as friends and acquaintances.
The Connector style characteristics
The user of this style needs to appear as if they are one of the members of the audience, but they just happen to be on the stage instead in a seat. One of the main characteristics that stand out for this style is the eagerness of the speaker to engage with the audience. When a speaker is a Connector, they will constantly ask questions and listen to the audience’s opinions.
The pros of the Connector style
Let’s take a look at the pros of this style:
- The audience is engaged and encouraged to participate.
- The presentation flows at a relaxed pace.
- The audience feels connected to the subject.
The cons of the Connector style
- Audience might not be comfortable with asking questions.
- The presentation might be longer than planned.
- Too many opinions will derail the presentation.
Who is the Connector style best suitable for?
The great thing about the Connector style is that it can be used in any presentation and any setting. Since the main goal of this style is to connect the speaker and the topic with the audience, there are no rules or limits as to where it can and where cannot be used.
Famous presenter with the Connector style
Padraig Hyland is a TED Talk speaker and a specialist in audience engagement, so it is only natural that he uses the Connector style. He has delivered countless speeches on how to be a great presenter and how to connect with any audience.
Quote by Padraig Hyland that embodies the Connector style
“ To successfully navigate the current disruption, organizations need to nourish their authentic leadership voice and create a new story that engages their people on the journey .” — Padraig Hyland
Style #5: The Coach style
What is a coach? In every sense of the word, a coach is a person who guides you, teaches you, and helps you achieve your goals.
It is the same with the coaching style. The person who uses this style guides their audience with their own enthusiasm for the subject. The Coach style is mainly used in motivational speeches, as it allows the coaches to interact with the audience and share knowledge on a topic they feel passionate about.
Formality level for the Coach style: Medium
The Coach style serves as a guide . It gives the speaker freedom to use their knowledge and personal experience to drive the audience to feel the same passion about the subject as the speaker does. To achieve that level of familiarity with the audience, the formality level drops, and the speaker talks to the audience as a teacher and, well, as a coach would.
The Coach style characteristics
The Coach style allows the speaker to guide their audience from point A to point Z, through knowledge and passion, which makes the presentation interactive and informative.
This style of presentation can be seen in motivational speeches, lectures, and speeches delivered by sports coaches. The main characteristic that follows this style is that it is delivered by enthusiastic speakers.
The pros of the Coach style
Here are some of the pros of this style to look into:
- It allows the speaker to connect to the audience through enthusiasm.
- Presentations in this style are interactive and engaging.
- It gives the audience step-by-step instructions on the topic.
The cons of the Coach style
Let’s examine some of the cons:
- The speaker’s passion can be overwhelming to the audience.
- The speaker can forget to ask for feedback .
Who is the Coach style best suitable for?
The Coach style, since it serves as a guide, is commonly used by motivational speakers and in self-help presentations.
They tend to choose this presentation style because it allows them to connect with the audience while still delivering a detailed step-by-step on the topic they are discussing.
Famous presenter with this style
There are a lot of motivational speakers today that are a fan of the Coach style, but the one that caught our attention is Mel Robbins. She is a lawyer and a motivational speaker that helps her audience to form healthy habits and attain discipline to achieve their goals.
Quote by Mel Robbins that embodies the Coach style
“ You have been assigned this mountain so you can show others that it can be moved .” — Mel Robbins
Style #6: The Lessig style
If you are in a time crunch, but you have a lot of material to cover, then the Lessig style is the perfect style for you.
The Lessig style was invented by Lawrence Lessig, and it states that a speaker should spend only 15 seconds on each slide or point during a presentation . This style usually agrees very well with the visual style.
Since not all presentations have slides, this style cannot be used with any type of presentation. However, if you have too many slides and too many points to make, then the Lessig style can help you use your time slot well.
Formality level for the Lessig style: Depends
The Lessig style is not a style of speaking per se, but a style for presentation time management . So, the formality of the language you use will be up to you and your topic. You can decrease or increase the formality level and the Lessig style would still be the same.
The Lessig style characteristics
The main characteristic of this style is that it includes slides or at least some visual aid.
This style is also the one that is not concerned with your verbal cues and style of speaking. If you choose to try out this style you can combine it with any of the styles we previously mentioned.
The pros of the Lessig style
Here are the pros of this style:
- It’s easy to use.
- It helps you keep track.
- It saves time.
The cons of the Lessig style
Here are some of the cons of this style:
- It is not applicable to presentations without slides.
- Sometimes the suggested 15-second rule isn’t enough.
- The presentation may feel rushed or unfinished.
Who is the Lessig style best suitable for?
The Lessig style bases its rules on slides and visual aids, so it’s best suitable for presentations that consist of slides. The topics for this style are endless, and it is up to the speaker to see where this style works best in their presentation.
The most logical choice is, of course, the founder of this style — Lawrence Lessig, a lawyer and a political activist.
Quote by Lawrence Lessig that embodies the Lessig style
“ Technology means you can now do amazing things easily .” — Lawrence Lessig
Style #7: The Visual style
Presentations can be all about the slides, data, or videos, and there are also powerful presentations that are delivered with only the speaker on the stage. But, technology is not something to shy away from . There are great advantages to using technology and feeding your audience with visuals that will support your claims. As they say, a picture is worth a thousand words.
Formality level for the Visual style: Depends
The formality of this style doesn’t depend on the visuals used, but on the speaker and the topic. The great thing about the visual style is that it can be used with almost any topic and type of data. So, when using this style of presentation, you can choose the level of formality you feel comfortable with.
The Visual style characteristics
The Visual presentation style’s main characteristics are the visuals, as the name suggests. The visuals can be anything from a picture, video, or creatively shown data and statistics.
This style can be used together with any other style that we mentioned, as long as you add some pictures or other visual elements.
The pros of the Visual style
Here are the pros of the Visual style:
- Visuals help the audience understand the presentation better — sometimes, they can illustrate your point better than your own words.
- Visuals can help you move your presentation forward.
The cons of the Visual style
Here are some of the cons of the Visual style:
- Overusing visuals in your presentation can take focus away from you.
- Visuals can be redundant.
Who is the Visual style best suitable for?
If you are creative enough or confident enough to not let the glamor of visuals take over your spotlight, you can incorporate visuals into any workplace presentation. Visuals can be helpful almost everywhere, and they can aid your audience if the topic is too complicated for them to follow.
Famous presenter with the Visual style
One of the best visual presenters is Steve Jobs. He was one of the founders of Apple, and every year he used to give a great visual presentation or a rundown of Apple’s new product releases.
Quote by Steve Jobs that embodies the Visual style
“ For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through .” — Steve Jobs
How to determine which presentation style to use?
If you are wondering which style to use, first you need to ask yourself what kind of audience will be attending your presentation . Once you have an idea of who you will be talking to, you can start to think about your presentation style.
Also, you need to know what is the purpose of your presentation and what you wish to achieve.
Beyond that, try out different styles until you find the one you are comfortable with.
That’s a wrap: Time, place, and audience
Presentations in the workplace serve a great purpose, but utilizing different presentation types and presenting styles can affect your overall workplace image.
When it comes to business presentations, each type and style influences the audience differently . For instance, the coaching style will help you to guide your colleagues through a new and complicated task. The instructive type will help you to showcase each employee’s new role and responsibilities with ease.
Now, you might have realized that presentation is a more intricate topic than you previously thought.
So, to become a skillful presenter and to put together great presentations, you have to know how they work and what they consist of.
This guide of presentation types and styles can deepen your understanding of presentations, but it all comes down to:
- Knowing your audience and purpose.
- Knowing where you will deliver your presentation, and
- Knowing how to make use of the time slot you got.
Once you know the basics, determining your type of presentation and style will be a piece of cake.
✉️ Did you know that there are so many different presentation styles and types? What do you think is your presentation style?
Let us know what your presentation type and style are via [email protected] and we might include your answers in this or future posts. If you found this article helpful, share it with someone who would also benefit from it.
Jana Pavlovic is a communication author and researcher. She enjoys educating herself and others on various team collaboration and technology topics. She found that working from home in a hybrid-type company is her perfect combination for work-life balance, and she’s eager to share her new-found knowledge with you.
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Types of Presentations
Presentations can be called ideal objects for visualizing ideas. Slides allow you to focus on important things in more detail or discuss complex things. There are usually some types of visuals for presentations that are extremely effective in illustrating the relationships between things and processes. You can use images, text, drawings, graphs, charts, and screenshots when creating slides. But how to design a presentation? What are the nuances you need to know before crafting slides? For starters, you should know the difference between presentation types.
Why Do You Need to Craft Slides?
There is a simple rule of storytelling: if you can't tell something, you have to show it! That is why people of different professions and fields of activity should use presentations. A set of slides greatly simplifies the visualization and systematization of various information nuances. In addition, presentations are a great addition to public speaking, reporting, or academic debates.
Presentations: Types of Slides and Their Purpose
Any presentation is not just a set of slides. Instead, your goal is to keep important aspects related to the general topic, goals, and ideas. But how to design a presentation? And where to start in the first place? To begin with, you should pay attention to the types of presentations and their purpose. Such knowledge will give you the key to further action.
Presentations for Business
Your presentation graphic design will be very different from standard slides. Much of the difference will come from the goals of your presentation. For example, a business needs clear statistics, direct answers, and slide control. Here are the types of presentations you should know.
As a rule, pitch deck presentations help young entrepreneurs get funding by showing business prospects. Such slides allow you to list your company's benefits, the number of new customers, or revenue growth over a certain period. In other words, each slide is a demonstration of your attractiveness in a commercial sense.
In addition, pitch deck presentations allow you to present to investors the project team, new talented employees, or growth paths that will become real by investing in your project. In some way, such a presentation is analogous to a shop window where representatives of business structures can see the most important things.
Imagine that your company has been successful for a certain period. Surely you need details to report to investors or the project team. That is why you need a sales presentation because it can show how profitable and effective the period of the company's activity was through such a presentation. For example, you can show the gross income, operating profit, the growth rate of your product, and other information.
Sometimes such a sales presentation aims to promote new teams within the company based on the statistics of the goods or services provided. You can also add selling propositions, pricing information, testimonials, and other things that will show the positive growth dynamics of your company.
Most marketing presentations consist of slides designed to promote products and services. Your goal as a presentation creator is to find effective ways to promote your sales pitch. For example, you must show how profitable cooperation with you is or how good your products or services are.
As a rule, marketing presentations contain graphic elements designed to create a solid image and reputation of a good company worth trusting. That is why you should choose bright facts that allow you to gather a loyal audience. Also, such slides may include future business plans or goals that can be implemented through certain actions.
30-60-90 Day Plan
Many people who want a good position in any company should create a 30-60-90 day plan. So this is a strategic action plan for thirty, sixty, and ninety days. In other words, you must show what you intend to do in a new position to justify your trust.
In a way, your 30-60-90 day plan is a manifesto and a demonstration of your ambitions. Showing the action plan on slides demonstrates the steps you are ready to take and the tools you use to implement all the ideas. In addition, such a presentation aims to achieve loyalty among the company owners or top managers.
And here is the most important type of presentation for startups. Your business plan is a step forward to attract investors and show the prospects of your ideas and the possibilities of their implementation. Moreover, you are selling an idea that will become a reality if someone gives you money.
In addition, a business plan is a type of presentation that should show the niche you want to occupy. Perhaps you should also point out your competitors and the ways you are using to leave them far behind. As a rule, such presentations should be concise and provide the final audience with a summary of the prospects for your business.
Most startups and companies need budget presentations, as they allow you to determine the appropriateness of certain financial flows. In addition, slides with data are needed to visualize spending on payroll projects and purchasing goods and services. In other words, most financial processes can be visualized through the presentation.
Let's say the company's management wants to optimize the costs of managing subsidiaries and decides to hold a meeting. With detailed budget presentations, they can quickly consolidate their focus on those transactions that can be reduced in number.
Slides for Teachers
Presentation graphic design can be especially amazing if you are a teacher. Your task is to prepare for classes and create a comfortable springboard for students ready to gain knowledge. That is why every slide must be polished. Here are examples to help you learn more.
Many teachers must create slides to visualize information and a springboard for academic activities. For example, a good lecture presentation allows you to focus on certain facts, terms, or research results. In other words, slides are vital for visualizing important lecture facts. The lecture presentation has a classical academic structure, graphs, images, tables, and diagrams.
Each course presentation is a set of slides vital to condense a piece of learning content in a structured and interactive format. All slides are based on information relevant to the main topic. In addition, the course presentation should contain key ideas, goals, and tools to achieve them. In general, these are academic slides that make it extremely easy to visualize the tasks of your course.
Lessons Plan Presentation
Teachers must craft lessons plan presentation weekly to interact more effectively with students. As a rule, such a set of slides allows young people to learn more about what information they will receive during the lesson. In addition, the lessons plan presentation is a springboard for teachers who do not want to forget important details while explaining new topics.
Typically, the average research presentation includes a short intro, your hypotheses, a brief description of the methods, and graphs related to your findings. Here you will interpret the data and be able to show how valuable your finds turned out to be. As a rule, any research presentation is a springboard that helps students understand exactly how students should approach the visualization of the results of their work.
Sometimes your main goal may be to create a so-called interactive planner. So this is a presentation, the purpose of which is to create a systematic approach to the company's development. It is all about the visualization of goals that can be changed in the future. In other words, your interactive planner is a set of slides aimed at systematically analyzing a business or individual goals in the context of a common (global) idea.
As a rule, any case presentation is a way of interaction between the professor and the audience. Such a set of slides allows you to organize the most important information related to the academic or medical process. In other words, your case presentation is a way to tailor complex terms and key data to the needs of a specific audience.
Every student should know how to design presentation slides right. But your slides' type and visual style depend on your academic assignment. Here are the most popular presentation types you should know about.
As a rule, creating a solid thesis presentation can take time. The fact is that such a set of slides should describe in detail the goals, research methods, and results of your work. Each thesis presentation slide is a brick that forms a solid wall of information relevant to your topic. Here you can add graphs, charts, images, and tables to visualize in detail the work you have done.
Dissertation Defense Presentations
While writing your dissertation, you must prepare data to defend your position and research. Typically, you will need to create data comparison slides, research graphs, and visual patterns to help build a base for your judgments. So this is why dissertation defense presentations are so important. They should become a mix of your ideas and an auxiliary source for your speech. Try to sort your slides according to the order of your paragraphs. And do not forget about the data you will use during your performance. That is why dissertation defense presentations should copy the general paper structure.
Research Paper Presentation
Imagine that you have to write a research paper and craft a dozen slides to support your idea. Usually, a research paper presentation is a basis that is needed to emphasize certain parts of your paper. As a rule, students must craft 10-15 slides with background information, key ideas, results, and data interpretation. In other words, your research paper presentation is important for you and your professor, who will probably analyze the results of your work.
As a rule, each first-year student must create an admission presentation as an addition to the essay. This work is part of the admission process to show that the future student is worthy of becoming part of the academic community. Usually, the average admission presentation is a set of slides that contain key ideas, goals, ambitions, and sources of your inspiration. Plus, colleges and universities don't have strict formatting and style requirements, so you can craft your slides to suit your inspiration.
Presentation Design Tips: Everything You Need to Know About Slides
Surely you want to craft your slides well and stick to certain rules. That is why you should check out these design tips for presentations. Read each tip carefully, and you will surely be able to create a good presentation.
1. Stay Away From Bullet Points
The bullet points aren't necessary. Moreover, they can turn an original presentation into a trivial PowerPoint template. Instead, list important aspects of your presentation using the paragraph form. Such a presentation graphic design idea will allow you to stick to the original approach and say no to the boring enumeration of dozens of parameters. Try to keep your slides lighter regarding the amount of content on the page.
2. Insert a Single Animation Style
The animation style is important for storytelling because your audience should not be distracted from key information. In addition, different animation styles when switching slides can confuse your audience. Try to choose only animations that work and look natural. Surely you are not interested in visual effects that will lead to total design presentation failure.
3. Highlight Key Points
Try to use shapes, bright fonts, or characters pointing to put a visual emphasis on some piece of information. This strategy is extremely effective as it allows you to focus your audience's attention on the things that matter most. In addition, highlighting key data using graphic elements helps to prioritize zones and makes it easier to perceive any information.
4. Incorporate Data Visualization
Data visualization is what you need to make your presentation look solid. Use pie charts, bar charts, graphs, and other types of content that allow your audience to understand certain nuances quickly. For example, you can add a percentage pie chart describing the percentage of people who do not subscribe to streaming services. Visualization is the key to simplicity and elegance.
5. Keep Your Slide Design Consistent
You may love variety and vibrant color combinations, but your presentation needs to be solid. Keep your slide design consistent, and you'll see how much better your visual style will get. Use the same fonts, color elements, and data visualization types. This approach is extremely important for those who want to achieve effective presentations.
6. Break Up Sections
One of the key secrets is to break up sections. This strategy allows you to separate important information blocks and prepare your audience for new slides. For example, use blank slides with pictures, large print for subtitles, or even short videos. Your visual content should create a clear transition that will help the audience prepare for a new block of slides ahead of time.
7. Limit A Single Takeaway Per Slide
Some people like to create 3-5 slide presentations and add a few paragraphs to each page. But such a strategy is not profitable in advance since it will be difficult for your audience to focus on important things. So instead, center all your text and visuals around one takeaway or idea. First, this strategy will allow you to make each slide lighter and more visually appealing. Secondly, each page will be like one of the chain links that look monolithic.
As you can see, there are quite a few types of presentations depending on the goals you are pursuing. Knowing a clear differentiation and approach to create each slide will help you stand out from the crowd and craft something special. And don't forget about tips to help you avoid common mistakes. Many ideas are simple enough that you won't have to analyze them for long.
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8 Types of Presentations and Examples of When You Can Use Them
Presentations help you communicate ideas in a simple way that sticks with your target audience. here’s what you need to know to have success with all types of presentations..
For your presentation to be effective, you need to choose the right format and recognize the nuances of each one. Here’s a look at eight types of presentations you can use to share your knowledge.
8 Types of Presentations
1. Providing Information
The primary purpose of any type of presentation is to provide information to an audience. The difference between this method and others is that there are many elements you have to consider in order to be effective. That includes slide design , talking points, and usually, a time limit.
When you’re educating, use several examples to illustrate your points. If your audience doesn’t understand something you’re talking about, give them specific examples so they can see for themselves what you mean.
Repetition is key when you teach a new concept. It’s important to include a variety examples throughout your slide deck to reinforce your information. This helps combat your audience getting bored or tired from hearing the same thing over and over again.
You can use presentations when reporting by showing research findings and conclusions. The most important thing to remember is that you need to design your slides to highlight your most critical data. That way, your audience will walk away understanding its high points.
It’s important to know your audience before you jump into your presentation and start selling. Research must be the first step of the process, so you can design a presentation that speaks to your people.
Also, be sure to not overwhelm yourself or others by packing too much information into one slide.
While it’s a less common use case, you can also use presentations to sort out problems. This is especially useful when you’re working with a team. It acts as a simple way to get everyone on the same page before making a decision.
6. Decision Making
Once you come to an agreement that something is an issue and discover some ways to solve it, there are still choices you need to make. You can use presentations to explore and explain different options before you finalize your next step forward.
Creating a presentation with entertainment in mind is a nice way to break up any potential monotony and deliver important information, at the same time.
The entertainment factor doesn’t necessarily have to be goofy or fun, but it should be compelling for the audience and capture their attention. Visuals are particularly important here.
Stories are good tools for bringing any message home. Use personal anecdotes and examples that illustrate points. This will help people remember your message when they need it most, and it also makes it easier for the audience to connect with you.
3 Presentation Use Cases
Want to take your information and put it in presentation format for your audience? Before you start, use these examples to gain inspiration.
1. Business Presentation Examples
Business presentations don’t have to be boring. Take these tips to wow your colleagues and your audience.
There are many different companies and ideas competing for attention at conferences. Use storytelling and bold design choices to stand out.
Getting a new initiative going in an organization is no easy feat. Use a presentation to fill in stakeholders on what you want to do and get their approval.
Selling has a direct impact on revenue goals, so it’s critical for your presentation to support that. Include questions, pain points, and supporting data to let your potential customers know you “get” them.
2. Presentation Ideas for Kids and Students
Education requires a lot of listening and absorbing information. Help kids and students show what they know with these presentation formats.
All About Them
For younger or new students, this is an easy presentation idea. They can create slides that explain details about themselves to learn the art of public speaking. It also helps their peers get to know them better.
Charts and Graphics
Facts and data play a key role in understanding a concept. However, keeping track of them all can be intimidating. Take them through the process of communicating complex ideas visually, with this presentation idea for students.
Stories are an important part of early learning but, eventually, we all learn there’s a place for stories outside of a book. Students and kids can create presentations that focus on this skill.
3. Virtual Presentation Ideas
Virtual presentations are more prevalent than ever, but engaging an audience when you aren’t in the same room isn’t easy.
If you’re sharing ideas with a group, make it interactive by giving a workshop-style presentation. Be sure to leave room to ask and answer questions, as well as save space for group discussions.
Ask Me Anything
The question and answer format is a popular presentation type, but you can add even more interest with slides. Use images, fonts , and colors that are on brand and increase engagement.
Information and Gamification
Gamification results in 14% higher scores on skill-based assessments. To amplify people’s understanding of the concepts you present, use gamification throughout your slide deck.
How to Put Together Presentation Ideas without PowerPoint
If you’re looking for creative presentation ideas without PowerPoint , Shutterstock Create’s slideshow presentation maker is easy to use. Our designer-crafted templates are super-simple to customize and make your own in just a few clicks.
We have thousands of graphics in a multitude of styles, shapes, and sizes you can use to create designs that others will notice. We also offer gorgeous stock photos to help you communicate exactly what you need to with each visual. Everyone has something to teach, now it’s your turn. Use these ideas to create all types of presentations and communicate effectively.
Need some more presentation inspo? We’ve got you covered:
- How to Make a Professional Video Presentation
- 10 Fun “Presentation Night” Ideas
- Google Slides vs. PowerPoint: Which Is Best to Make a Slideshow?
License this cover image via AlexandrWell .
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6 Different Types of Presentations
Presentations should be as unique as your business and the information you’re trying to present. However, there are certain types of presentations that are common across industries and teams. Before you worry about which slides to include or how to organize your information, you’ll need to determine which type of presentation is best for your audience.
To figure this out, ask yourself: Are you entertaining or informing? Are you speaking to colleagues, investors, or potential customers? Asking these questions will help you choose the type of presentation that supports you best. Beautiful.ai is here to make this even easier with a description of different types of presentations to help you choose.
An informative presentation is educational, concise, and to the point. While other presentations may entertain or inspire, the main goal of an informative presentation is to share information.
A good example of an informative presentation is a human resources benefits presentation. Human resources needs to explain what benefits employees receive, how benefits work, which important dates employees need to remember, where employees can find more information, and so on.
An HR benefits presentation for new hires (or any informational presentation) should be short, straightforward, and easy to understand so that new employees will remember the information they’re given.
A presentation that teaches something is similar to an informative presentation, but it goes beyond sharing facts. It also instructs the audience on a specific topic. People attend or view an instructive presentation with the intention to learn, and they leave with a better understanding of the topic of the presentation.
There are many examples of instructive presentations. Workshops, training sessions, or webinars teach audiences a new skill or procedure by offering specific information or instructions. Explaining new policies to a company is another type of instructive presentation. For example, an HR benefits presentation for new employees may be informative, but a presentation for existing employees about policy changes might lean more towards instructive, especially if employees have to take action or need to ask questions.
Many presentations hope to sell something or persuade the audience to take certain actions. Persuasive presentations often present a problem and explain their solution using data. Examples of persuasive presentations include business pitches or sales proposals.
For example, a startup company looking for initial funding may need a startup pitch deck or a Series A presentation to convince investors to back their idea. A startup pitch deck would explain a problem in the market, how their startup will solve that problem, and how they’ll monetize their business. A Series A presentation can help a startup secure more rounds of funding to grow their company and pursue further goals.
One of the most prominent examples of inspiring presentations? TEDTalks. Many motivational speakers use TEDTalks to inspire people to think or change their behavior.
Motivational presentations in the business world may not be as dramatic or life-changing as a TEDTalk, but they still aim to generate interest or gain an audience’s approval. A company overview presentation is a good example of a motivational presentation. It may present the information of a company — how it was founded, who is leading it, what the company does — but more importantly, it tells the company’s story.
A company overview presentation connects with the audience. A manager may use it to boost morale at a team meeting. Or an executive may present a company overview to convince potential customers or investors to work with them. Or, an HR rep may use it to make new hires feel welcome and excited to join the company.
Need to make a decision within the company? A presentation that shares a problem, solution options, and their outcomes can help speed along the process. Decision making presentations might be found in business meetings, government meetings, or all-hands meetings.
For example, let’s say a company wants to improve engagement on their social media channels. There are many ways they might achieve their goal, including hosting giveaways, dedicating more resources to creating Facebook posts or Instagram stories, and researching their audience or competitors to see how they can improve. A marketing campaign plan template for a presentation would keep details of the problem, different options, and possible outcomes organized in one place. It would inform and guide everyone involved in the meeting, helping them make informed decisions on how to move forward.
Imagine our hypothetical company decided on a marketing strategy to meet their goals. Now that they have a campaign in place, they need to report on the progress of said campaign. This sixth presentation type shares status updates, progress towards deadlines, collected data so far, any obstacles popping up, and tasks that need to be added or adjusted.
A team stand up presentation is a great example of this type of presentation. Team stand up presentations usually include an agenda, talking points, deliverable updates, discussion topics, and time for questions at the end. This presentation keeps everyone organized and focused, ensuring that everyone is still on the same page and working towards the same end goal.
Whichever Presentation Type You Choose, Create it With Beautiful.ai
Now that you know which presentation type is right for your project, it’s time to create a beautiful and effective presentation. With Beautiful.ai , you don’t need to set aside hours of time to build your presentation, nor do you need design expertise to do it. Use one of our many presentation templates that can be customized for your needs in minutes. No matter what type of presentation you create, Beautiful.ai can help you do it.
Beautiful is an AI-powered presentation tool that makes it fast and easy for anyone to build clean, modern and professionally designed slides that they can be proud of.
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4 different types of presentations
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Meghan Ryan July 29, 2022
Before your start building a presentation, you need a good structure. Ask yourself the purpose of your presentation – why are you getting in front of your audience? Are you trying to convince them to care about an issue and take action? Who are you speaking to – colleagues, customers, or investors? Asking yourself these questions will help you start to determine the type of presentation and structure it accordingly. Read on to discover 4 different types of presentations and how to structure them.
What is a persuasive presentation.
A persuasive presentation is one that tries to convince the audience to accept a certain position and to take action. It uses facts, logic, and emotion to help the audience understand the impact of a certain situation and see it from a different perspective.
How to make a persuasive presentation
- Start your presentation off strong and make the first 30 seconds of your presentation count. This presentation type needs a good hook that draws the audience in and starts getting them invested in the topic.
- Introduce the problem that needs to be solved and compare it with your solution.
- Build a narrative around your solution. Use evidence, back up your ideas with statistics and findings, and use emotion to pull your audience through the narrative. You should be building to a strong conclusion at this point.
- End with a summary of your points and relate them back to the actions that your audience takes.
This type of presentation requires confidence. Show that you feel passionate about your topic and believe in your solution to your audience. They need to feel trust in you in order to follow your ideas. Rehearse your presentation, but not to the point that you have every single line memorized. You want to sound authentic, not as though you’re rattling off facts and figures.
Persuasive presentation examples
Some of the most common types of persuasive presentations are product or business pitch, but there are so many more out there. Seeing how someone persuades their audience might give you some inspiration, so here we’ve compiled a few of our favorite examples of this type of presentation.
Watch this product pitch by Thriftplan, a workspace-saving solution helping companies retain their talent and employees manage their long-term savings.
This presentation on deforestation shows the effects that deforestation has had on the planet and introduces ways to become a “tree hugger” and combat it:
Learn more about what goes into an effective persuasive speech by reading our article on the topic.
What is an informative presentation.
An informative presentation is a type of presentation that is just there to provide information. Unlike a persuasive presentation, you’re not necessarily delivering it to get your audience to take action or change their minds. This type of presentation is often analytical. It may just “report the facts,” but you might also want to include some analysis of the information.
How to make an informative presentation
- This type of presentation needs to be about a specific topic, so research your topic thoroughly. Whether that means gathering data from your team or colleagues, or going to the library or interviewing experts, you’ll want to take every step you can in order to seem like an expert in front of your audience.
- Consider your crowd and write this presentation type for them. If your audience knows a lot about your topic, you can skip some of the background information, like when you deliver a report to your team. A teacher will want to go into much more detail if they’re preparing a lesson plan, though.
- Write a thesis statement and organize the presentation around that. This will help you structure all the data and information that you’re discussing, rather than just doing a data dump.
- End on a call to action. This type of presentation is of course different from a persuasive presentation, but it’s good practice to give your audience something to do with the information you just presented.
Informative presentation examples
You have likely come across this type of presentation often throughout your workday. Here’s one by Devin Banerjee describing parental leave policies in the financial sector.
What is a motivational presentation.
Motivational speaking might be one of the most enviable types of presentations for people. Motivational presentations can turn a mere story into an inspiring tale. Very similar to a persuasive presentation, a good motivational presentation will convince you to do something, rather than just waiting for it to happen. It has a clear purpose, often pulling from a personal story written for a specific audience, and inspires the audience to make a change in their lives.
How to make a motivational presentation
- Know your purpose. This is important for any type of presentation, but none more so than for this presentation type. You need to know the purpose of your presentation and build upon a singular message.
- Understand your audience and write your content for them.
- Start your presentation with a strong hook, like a question, a personal story, or a compelling statistic.
- Include a personal narrative or a story that your audience can closely relate to. This helps them understand the core message of your presentation and feel more compelled to take action at the end.
- Conclude your presentation with a call to action. Your audience is motivated to make a change, so they need an outlet to do so.
Motivational presentation examples
There are so many motivational presentations out there, and many of them live here on Prezi. Look at this presentation on climate change, which compels you to take action and combat climate change on your own.
What is an instructive presentation.
An instructive presentation is one that provides specific directions to accomplish a task. It might be a little longer than most types of presentations because you’ll need to discuss it step by step. At the end, your audience should walk away from this type of presentation more informed and with a new skill.
How to make an instructive presentation
- Determine exactly what you want your audience to learn at the end of your presentation. This type of presentation goes beyond just sharing facts. People want to learn how to do something, so make sure you have a clear idea of what that is.
- Map out the steps. Be clear about all ideas and information that is packed into your presentation.
- Have an understanding of your audience’s level of knowledge. Are they an informed audience or fresh to the topic you’re presenting? This type of presentation will be different depending on the audience you’re with.
- Use visuals and examples throughout your presentation so people new to the topic can more easily follow along.
Instructive presentation examples
Teacher Nucleo Vega teaches how to play and understand eighth note subdivisions in his instructional video:
For even more examples of instructional presentations, read our article on the best instructional videos on Prezi.
There are a lot of types of presentations out there, but they’re only effective if you understand the structure of each and utilize the structure to your advantage. Find more examples of presentations in our Presentation Gallery , or check out Prezi Present to start creating your own presentation today.
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What Are Effective Presentation Skills (and How to Improve Them)
Presentation skills are essential for your personal and professional life. Learn about effective presentations and how to boost your presenting techniques.
At least seven out of 10 Americans agree that presentation skills are essential for a successful career [ 1 ]. Although it might be tempting to think that these are skills reserved for people interested in public speaking roles, they're critical in a diverse range of jobs. For example, you might need to brief your supervisor on research results.
Presentation skills are also essential in other scenarios, including working with a team and explaining your thought process, walking clients through project ideas and timelines, and highlighting your strengths and achievements to your manager during performance reviews.
Whatever the scenario, you have very little time to capture your audience’s attention and get your point across when presenting information—about three seconds, according to research [ 2 ]. Effective presentation skills help you get your point across and connect with the people you’re communicating with, which is why nearly every employer requires them.
Understanding what presentation skills are is only half the battle. Honing your presenting techniques is essential for mastering presentations of all kinds and in all settings.
What are presentation skills?
Presentation skills are the abilities and qualities necessary for creating and delivering a compelling presentation that effectively communicates information and ideas. They encompass what you say, how you structure it, and the materials you include to support what you say, such as slides, videos, or images.
You'll make presentations at various times in your life. Examples include:
Making speeches at a wedding, conference, or another event
Making a toast at a dinner or event
Explaining projects to a team
Delivering results and findings to management teams
Teaching people specific methods or information
Proposing a vote at community group meetings
Pitching a new idea or business to potential partners or investors
Why are presentation skills important?
Delivering effective presentations is critical in your professional and personal life. You’ll need to hone your presentation skills in various areas, such as when giving a speech, convincing your partner to make a substantial purchase, and talking to friends and family about an important situation.
No matter if you’re using them in a personal or professional setting, these are the skills that make it easier and more effective to convey your ideas, convince or persuade others, and experience success. A few of the benefits that often accompany improving your presentation skills include:
Enriched written and verbal communication skills
Enhanced confidence and self-image
Boosted critical thinking and problem-solving capabilities
Better motivational techniques
Increased leadership skills
Expanded time management, negotiation, and creativity
The better your presenting techniques, the more engaging your presentations will be. You could also have greater opportunities to make positive impacts in business and other areas of your life.
Effective presentation skills
Imagine yourself in the audience at a TED Talk or sitting with your coworkers at a big meeting held by your employer. What would you be looking for in how they deliver their message? What would make you feel engaged?
These are a few questions to ask yourself as you review this list of some of the most effective presentation skills.
How you use language and deliver messages play essential roles in how your audience will receive your presentation. Speak clearly and confidently, projecting your voice enough to ensure everyone can hear. Think before you speak, pausing when necessary and tailoring the way you talk to resonate with your particular audience.
Body language combines various critical elements, including posture, gestures, eye contact, expressions, and position in front of the audience. Body language is one of the elements that can instantly transform a presentation that would otherwise be dull into one that's dynamic and interesting.
The ability to project your voice improves your presentation by allowing your audience to hear what you're saying. It also increases your confidence to help settle any lingering nerves while also making your message more engaging. To project your voice, stand comfortably with your shoulders back. Take deep breaths to power your speaking voice and ensure you enunciate every syllable you speak.
How you present yourself plays a role in your body language and ability to project your voice. It also sets the tone for the presentation. Avoid slouching or looking overly tense. Instead, remain open, upright, and adaptable while taking the formality of the occasion into account.
Incorporating storytelling into a presentation is an effective strategy used by many powerful public speakers. It has the power to bring your subject to life and pique the audience’s curiosity. Don’t be afraid to tell a personal story, slowly building up suspense or adding a dramatic moment. And, of course, be sure to end with a positive takeaway to drive your point home.
Active listening is a valuable skill all on its own. When you understand and thoughtfully respond to what you hear—whether it's in a conversation or during a presentation—you’ll likely deepen your personal relationships and actively engage audiences during a presentation. As part of your presentation skill set, it helps catch and maintain the audience’s attention, helping them remain focused while minimizing passive response, ensuring the message is delivered correctly, and encouraging a call to action.
During a presentation, projecting confidence can help keep your audience engaged. Stage presence can help you connect with your audience and encourage them to want to watch you. To improve your presence, try amping up your normal demeanor by infusing it with a bit of enthusiasm. Project confidence and keep your information interesting.
Watch your audience as you’re presenting. If you’re holding their attention, it likely means you’re connecting well with them.
Monitoring your own emotions and reactions will allow you to react well in various situations. It helps you remain personable throughout your presentation and handle feedback well. Self-awareness can help soothe nervousness during presentations, allowing you to perform more effectively.
Writing is a form of presentation. Sharp writing skills can help you master your presentation’s outline to ensure you stay on message and remain clear about your objectives from the beginning until the end. It’s also helpful to have strong writing abilities for creating compelling slides and other visual aids.
Understanding an audience
When you understand your audience's needs and interests, you can design your presentation around them. In turn, you'll deliver maximum value to them and enhance your ability to make your message easy to understand.
Learn more about presentation skills from industry experts at SAP:
How to improve presentation skills
There’s an art to public speaking. Just like any other type of art, this is one that requires practice. Improving your presentation skills will help reduce miscommunications, enhance your time management capabilities, and boost your leadership skills. Here are some ways you can improve these skills:
Work on self-confidence.
When you’re confident, you naturally speak more clearly and with more authority. Taking the time to prepare your presentation with a strong opening and compelling visual aids can help you feel more confident. Other ways to improve your self-confidence include practicing positive self-talk, surrounding yourself with positive people, and avoiding comparing yourself (or your presentation) to others.
Develop strategies for overcoming fear.
Many people are nervous or fearful before giving a presentation. A bad memory of a past performance or insufficient self-confidence can contribute to fear and anxiety. Having a few go-to strategies like deep breathing, practicing your presentation, and grounding can help you transform that fear into extra energy to put into your stage presence.
Learn grounding techniques.
Grounding is any type of technique that helps you steer your focus away from distressing thoughts and keeps you connected with your present self. To ground yourself, stand with your feet shoulder-width apart and imagine you’re a large, mature tree with roots extending deep into the earth—like the tree, you can become unshakable.
Learn how to use presentation tools.
Visual aids and other technical support can transform an otherwise good presentation into a wow-worthy one. A few popular presentation tools include:
Canva: Provides easy-to-design templates you can customize
Powtoon: Animation software that makes video creation fast and easy
PowerPoint: Microsoft's iconic program popular for dynamic marketing and sales presentations
Practice breathing techniques.
Breathing techniques can help quell anxiety, making it easier to shake off pre-presentation jitters and nerves. It also helps relax your muscles and get more oxygen to your brain. For some pre-presentation calmness, you can take deep breaths, slowly inhaling through your nose and exhaling through your mouth.
While presenting, breathe in through your mouth with the back of your tongue relaxed so your audience doesn't hear a gasping sound. Speak on your exhalation, maintaining a smooth voice.
The more you practice, the better you’ll become. The more you doanything, the more comfortable you’ll feel engaging in that activity. Presentations are no different. Repeatedly practicing your own presentation also offers the opportunity to get feedback from other people and tweak your style and content as needed.
Tips to help you ace your presentation
Your presentation isn’t about you; it’s about the material you’re presenting. Sometimes, reminding yourself of this ahead of taking center stage can help take you out of your head, allowing you to connect effectively with your audience. The following are some of the many actions you can take on the day of your presentation.
Since you may have a bit of presentation-related anxiety, it’s important to avoid adding travel stress. Give yourself an abundance of time to arrive at your destination, and take into account heavy traffic and other unforeseen events. By arriving early, you also give yourself time to meet with any on-site technicians, test your equipment, and connect with people ahead of the presentation.
Become familiar with the layout of the room.
Arriving early also gives you time to assess the room and figure out where you want to stand. Experiment with the acoustics to determine how loudly you need to project your voice, and test your equipment to make sure everything connects and appears properly with the available setup. This is an excellent opportunity to work out any last-minute concerns and move around to familiarize yourself with the setting for improved stage presence.
Listen to presenters ahead of you.
When you watch others present, you'll get a feel for the room's acoustics and lighting. You can also listen for any data that’s relevant to your presentation and revisit it during your presentation—this can make the presentation more interactive and engaging.
Use note cards.
Writing yourself a script could provide you with more comfort. To prevent sounding too robotic or disengaged, only include talking points in your note cards in case you get off track. Using note cards can help keep your presentation organized while sounding more authentic to your audience.
Learn to deliver clear and confident presentations with Dynamic Public Speaking from the University of Washington. Build confidence, develop new delivery techniques, and practice strategies for crafting compelling presentations for different purposes, occasions, and audiences.
Forbes. “ New Survey: 70% Say Presentation Skills are Critical for Career Success , https://www.forbes.com/sites/carminegallo/2014/09/25/new-survey-70-percent-say-presentation-skills-critical-for-career-success/?sh=619f3ff78890.” Accessed December 7, 2022.
Beautiful.ai. “ 15 Presentation and Public Speaking Stats You Need to Know , https://www.beautiful.ai/blog/15-presentation-and-public-speaking-stats-you-need-to-know. Accessed December 7, 2022.
This content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.
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6 Types of Presentations and Which One is the Best for You
Last updated on October 5th, 2022
Presentations are an important part of the routine lives of students, business people, and other professionals. Different presentations are used for different occasions and purposes, such as student speeches, seminars, conferences, webinars, other eLearning activities, etc.
Choosing a proper presentation type for your next activity or meeting can be hectic for many professionals. That is why you must have a quick idea about how many presentation types are actually there and which one is best for you to achieve your specific goal or objective.
Are there any specific categories of presentations? Why is there a need for different types of presentation methods? This article will answer all of these questions in addition to some free premade presentation templates that have been made to save time and other resources for professionals, students, and business people.
Why Do You Need Different Types of Presentation Styles?
To deliver a persuasive and results-oriented presentation , the speaker must use techniques and tools to engage his audience and retain their attention. To achieve different objectives, a speaker may implement various techniques and methods of delivering his message.
If one expert says that the presenter should speak loudly, the other professional may argue that the visuals must be present throughout your presentation slides. Someone may stress the need for storytelling, while another mentor may think that statistics, infographics, or quotes are integral parts of successful presentations.
What if there was not a single way of delivering a presentation? What if there are several types of presentations that are used on different occasions for achieving specific objectives? Below, 6 different types of presentation styles are mentioned that are used for specific purposes only.
6 Different Types of Presentations (Plus Actionable Tips to Deliver Them)
When do you need specific types of presentation methods? How do they fulfill your specific purposes? Let’s have a look at 6 different types of presentations.
1. Informative Presentations
One of the most common presentation types is an informative presentation used for endless occasions, from educational to corporate business activities.
Why is there a need for informative presentations?
When you want to deliver detailed information or data about a specific product, service, idea, or process to a specific audience, these kinds of presentations are ideal. In such presentations, the speaker may seem analytical and rational to prove and make his concepts understandable to listeners. Informative presentations can be used in many situations . A news anchor may use informative presentations to present his data and information more systematically and comprehensively. Businesses and institutions’ decision-makers use such presentations to discuss the pros and cons of a specific process, situation, or activity to reach effective solutions for specific problems. Hence, if you are looking forward to delivering a relatively longer presentation, an informative presentation can prove to be an appropriate choice for you. You can look at articles regarding how many slides for a long presentation or how many slides for 30 minutes to have a better idea of how to effectively present longer-duration presentations.
Tips for delivering effective informative presentations
Here are a few tips for informative presentations.
- You should focus on the main points or agenda of your topic first
- Don’t use complex sentences and graphics to avoid confusion among listeners.
- Try telling your presentation’s outline in the introduction section
- Summarize important points and ideas of your presentation in the end
2. Persuasive Presentations
Persuasion is an art through which an individual influences the opinions, thoughts, decisions, and actions of others. Delivering persuasive presentations is a need of the hour for many business people like marketers, project managers, and salespersons.
Why is there a need for persuasive presentations?
There are various circumstances in which persuasive presentations can be used.
Governmental institutions can use persuasive presentations in policy-making and election campaigns to convince their listeners to respond to a specific call to action . Senior executives or management of an organization can leverage such presentations to win the trust and confidence of their relevant stakeholders. Speakers in TED Talks also need to convince their listeners regarding their concepts and ideas, and they use persuasive presentations to leave a significant impact on the minds of their audience . From youtube videos to sermons of religious leaders, persuasive presentations find their applications in many fields of life. If you are looking for premade free templates for your next persuasive presentation, look at our best PowerPoint Templates specifically made for your needs.
Tips for delivering effective persuasive presentations
Here are some actionable tips for delivering persuasive presentations.
- To develop credibility, start your presentation with a relevant quote or statistical analysis.
- Try to relate your arguments and data with personal experiences and stories.
- Try delivering your presentation passionately with genuine interest and attention.
- Your presentation should be an answer to the queries of your audience. Try to leave no stone unturned to deliver your message efficiently.
3. Demonstrative Presentations
Known as a demonstrative presentation when a presentation is based on the step-by-step demonstration of a product, service, or process . The audience is usually more attentive in such presentations, and you can leverage this added characteristic to your maximum advantage by implementing effective measures.
Why is there a need for demonstrative presentations?
When an employer or trainer teaches his employees about a specific operational process, activity, or task systematically, he usually uses demonstrative presentation. Instructional videos and training generally depend on such presentations to effectively guide the audience.
You don’t need to develop demonstrative presentations from scratch all by yourself. Our website Free PowerPoint Templates offers quality premade templates with in-built process demonstrations and infographics for your every possible need. Just download any of your desired templates with a simple click. You can make a few changes to the specific areas of your template as per your requirements, and in no time, your own professionally crafted demonstrative presentation will be ready to deliver. You can also easily get ideas regarding different presentation backgrounds for your next eye-catching and persuasive presentation.
Tips for delivering effective demonstrative presentations
Here are some effective tips for you.
- Try introducing your product, service, or process a bit before its elaborative demonstration.
- Use the maximum number of diagrams and visuals.
- Try clearing the doubts of your listeners during your presentation for better understanding.
- Spend less time on the introduction part and more time on the demonstration part.
- Try mentioning some options or alternatives for the audience in the end so that they can implement the suggested measures as per their own desires and needs.
4. Inspirational Presentations
Also known as motivational presentations, inspirational presentations aim to inspire and motivate the audience . By developing an emotional connection with the listeners, the speaker tries to convey his ideas and thoughts through stories, personal experiences, and even humor sometimes.
Why is there a need for inspirational presentations?
Motivational speakers use such presentations to inspire their audience and make them see the positive aspects of life and the circumstances they face. For example, in TED Talks, a speaker uses a slide presentation along with his/her verbal speech to influence his/her listeners more effectively. Farewell speeches and presentations delivered by senior executives or management of businesses can also be considered examples of inspirational presentations.
Tips for delivering effective inspirational presentations
By following the below-mentioned tips, you can become an appealing inspirational speaker.
- Start with a startling question or statement that will leave the audience thinking for a long time.
- Use the storytelling approach to resonate with the minds of your listeners.
- Emphasize your presentation’s main points and ideas.
- Use humor if it helps in achieving your audience’s attention.
- Improve your body language and posture to establish authority on the stage.
5. Business Presentations
In the business landscape, presentations are used for countless purposes like business planning, decision-making, developing a strategy, forecasting future results, hiring new employees, analyzing project management activities, etc.
Why is there a need for business presentations?
As told before, business presentations have numerous applications in several areas of the business world . One of the most common usage of such presentations is in sales and marketing activities. A salesperson can use such a presentation to market his product effectively to convert his listener into a customer.
Look at our Sales PowerPoint Templates to better understand such presentations. Business presentations are also used in corporate training sessions, meetings, e-presentations, seminars, webinars, one-on-one interviews, etc.
Tips for delivering effective business presentations
Here are some actionable business presentation tips for you.
- Use concise and solid points in your slides by making important keywords either bold or highlighted.
- Avoid informal tone of speech. Business presentations are usually formal and should be delivered accordingly.
- Be punctual during such presentations. Being late or showing irresponsible behavior is highly discouraged by the audience in such kinds of presentations.
- Go prepared in front of the audience so that you can answer all of their questions effectively.
6. PowerPoint Presentations
PowerPoint presentations are one of the most effective and widely used presentation types worldwide . They are easy to develop, deliver and understand. No matter what type of purpose you are trying to achieve, PowerPoint presentations can always come in handy in almost all possible situations you may find yourself in.
Why is there a need for PowerPoint presentations?
You can deliver such presentations for any audience, like for educational, business, formal, or informal purposes. You can use them to educate your listeners and inform them about a specific issue or process. PechaKucha presentations are also very popular for telling a story or narrating a personal experience. You don’t need to design and develop PowerPoint presentations yourself, as our website Free PowerPoint Templates is now offering thousands of free premade templates. Delivering and designing any PowerPoint presentation was never this easy.
Although all types of presentations have their benefits and specific use cases , some are universal, and by modifying them a little bit, you can use them for various purposes. The best examples of such types of presentations are PowerPoint Presentations that can be used for a variety of purposes with the help of premade templates (as mentioned above).
Every audience has different requirements; therefore, the presenter must be ready to deliver the desired message or idea per the needs of his listeners. Using the previously mentioned presentation types and methods, any user can now fulfill the demands of every possible situation in which he may have to deliver a presentation. With actionable tips, strategies, and premade templates mentioned above, you are now fully equipped to efficiently hit your desired presentation targets.
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What It Takes to Give a Great Presentation
- Carmine Gallo
Five tips to set yourself apart.
Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).
I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.
- Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman (St. Martin’s Press).
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This question is about presentation skills .
What are the four types of presentation?
The four types of presentation are: informative, instructional, arousing, and persuasive. Informative presentations briefly educate your audience on a specific topic. Instructional presentations teach your audience more thoroughly and generally come with more details and/or directions.
Arousing presentations are meant to evoke some kind of emotion in the audience. Persuasive presentations are designed to convince the audience on a particular viewpoint.
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What is the 10-20-30 rule of presentation?
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10 Types of PowerPoint Slides for Convincing Presentations!
When it comes to creating presentations, PowerPoint is indispensable. Obviously, the most important part of any presentation are PowerPoint slides with the right content to communicate your message.
We’ll show you 10 types of PowerPoint slides that you can use in your presentation. We’ll also explain the benefits of each slide type and the added value they can bring to your presentation.
PowerPoint slides: Different slide types for your presentation
A presentation lives and dies by its PowerPoint slides and content. Have you ever noticed how many diverse types of PowerPoint slides there are? Text and picture slides usually have different layouts. And this is just the beginning – there are so many more slide types and layouts.
In the following breakdown, we’ll show you what PowerPoint slides are out there and how to use them to create a professional presentation!
10 types of PowerPoint slides
1. the text slide.
You’re sure to have at least one text slide in very presentation. Text belongs in your presentation . This type of slide is unavoidable if you want to simply convey information .
Be sure to use text in measured doses ; no one wants to read large blocks of text anymore. Less is definitely more . As soon as you display your slide, your audience will begin to read the text to themselves. This limits their capacity to focus on your presentation.
Use the 5×5 rule or reduce your text to one key message per slide . Click here to find out how the 5×5 rule works and how you can further reduce text .
You can also play with the design of text slides!
2. The picture slide
You’re probably no stranger to PowerPoint slides with picture elements. This slide type is the perfect way to underscore your statements and visually enhance your presentation – true to the motto, “A picture is worth a thousand words”. Moreover, the right use of images will inspire emotions in your audience and grab their attention .
But just like text, images should be used wisely . Pictures that are meaningless and only used to fill empty slides look unprofessional and out of place. Also make sure to use professional images and avoid stock images as much as possible, as they don’t add any individuality.
Take a look at these articles for more information about images in PowerPoint:
- Insert images quickly with the Scan&Paste app
- Compress pictures
- Flip pictures
- Make images transparent
- Optimize images in presentations
- Highlight pictures with a grid design
3. Introduction and closing slides
These PowerPoint slides belong in every presentation. Whether it’s a business or university presentation, introduction and closing slides will bookend your presentation perfectly .
With an introduction slide, you pave the way for a strong start to your presentation . With a closing slide, you summarize the main points of your presentation . This guarantees that by the end of your presentation, these points are clear to your audience and will stay fresh in their minds.
Tip: Looking for tips on how to end your presentation on the perfect note ? This post summarizes some effective ways to do just that. We also have helpful tips for kicking off your presentation in this post .
4. The agenda slide
This PowerPoint slide should be included in every high-quality and professional PowerPoint presentation. The agenda slide provides an audience with a brief outline of the presentation’s content and structure right from the get-go.
It also provides you, the presenter, with a quick reminder of how the presentation will flow and gets you off to a good start.
This article explains how you can create your own PowerPoint table of contents for your agenda slide.
5. The quote slide
The quote slide is effective and shouldn’t be overlooked. As the name suggests, this slide consists only of a quote, usually placed in the center, without any further expository text or images . Quotes are mostly short-form statements of opinion, either personal or from well-known individuals.
Why should you use this type of PowerPoint slide? How will a quote slide support your presentation?
Quote slides support your content . For example, you can use a quote from a famous person (e.g., successful entrepreneur) to support your data and key messages . The truthfulness of the quote also provides weight to your content and supports the veracity of your key messages.
6. Chart and diagram slides
Chart and diagram slides are used often in presentations, particularly in presentations for companies within the financial sector.
Chart and diagram slides are similar to picture slides in that they underscore what is being said. Numbers and data can be clearly presented to the audience using a chart and diagram slide, making the content understandable without the need for any additional text.
Charts and diagrams also add visual appeal and variety to your presentation. By using a diagram, you avoid long blocks of text, which are often less interesting for your audience.
7. The table slide
Similar to chart and diagram slides, table slides visually support your data and facts. They help declutter presentations and clearly convey your messages to your audience .
This type of PowerPoint slide also helps you avoid overly long blocks of text that honestly, your audience won’t read anyway.
8. The link/hyperlink slide
Do you want to link to an internet page within your presentation? Maybe to a YouTube video that supports your topic or to an internal website with your products? Links can be used in so many ways in a presentation.
This PowerPoint slide type will also be a positive change for your audience. Calling up a link creates a new visual stimulus, which in turn helps you hold your audience’s attention.
Links reinforce your slide content and leave a professional impression on your audience.
Using a link slide can only benefit your presentation. Think about how you can use this PowerPoint slide type effectively for your topic.
9. The animation slide
How about some moving images? With these PowerPoint slides, you’ll definitely grab your audience’s attention! Animations are visually engaging and offer the audience a welcome change from a presentation’s typically static slides .
The broad range of animation options is something you can really use to your advantage. For example, you can focus your audience’s attention by making text appear with a click of the mouse . This is especially effective with bullet points. When you display all the bullet points simultaneously, your audience will start reading through them, meaning they’ll be paying less attention to you and what you’re saying.
Or try using a unique GIF as an animation. You can find out how to do this here .
Other animation options are animation paths , such as flashing arrows, emphasis effects , color effects, etc. Read more about what you can do with animations here .
The important thing with animations is to stick to your presentation style and use them in moderation. A presentation full of flashing slides or pop-up images can be irritating and look unprofessional. Always use animations carefully and sensibly.
10. The call-to-action slide
Even though you may not be familiar with this PowerPoint slide, you should really think about using it in a professional presentation. Especially if your presentation goal is to attract new customers or to sell products.
A call to action – what is it exactly? In short, it’s a prompt from a company or presenter to encourage an audience to perform an action . For example, this can be a request on what to do after the presentation (visit an online store to see products, write an email with questions, etc.). You can find more information in this post .
Do you want to make a request or invitation to your audience at the end of the presentation? Then this is the PowerPoint slide for you!
10 Types of PowerPoint slides: So many ways to make your presentation more varied and professional
No doubt you’ve already used some of the 10 types of PowerPoint slides from our breakdown and integrated them perfectly into your presentations.Maybe it’s time to try a novel approach and use a wide variety of PowerPoint slides to suit your topic .
Remember: The PowerPoint slides you choose should be cohesive , especially if you use different slide types.
A variety of slide types will always be a welcome addition to your presentation. So, ask yourself what might be exciting for your audience and incorporate these ideas into your presentation preparation .
Do you have questions about the 10 types of PowerPoint slides in this article or are you looking for PowerPoint help in general? Please feel free to contact us by email at [email protected] . We’d be happy to help you!
Looking to add variety to your slides, but would like to have the work of creating a presentation taken off your hands? No problem. Our team will create a professional presentation for you according to your wishes. Click here to get in touch.
These articles might also interest you:
- 6 modern ideas for your slide layout
- The ideal presentation structure
- Creating a presentation: Tips & tricks
- PowerPoint slide master
- How many slides does a presentation need?
- Viva presentations: Tips & tricks
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Create a presentation from a file with copilot.
With Copilot for Microsoft 365 in PowerPoint, you can create a presentation from an existing Word document. Provide Copilot in PowerPoint with the link to your Word document, and it will generate slides, apply layouts, and choose a theme for you.
Create a new presentation in PowerPoint.
Select Send . Copilot will draft a presentation for you!
Edit the presentation to suit your needs, ask Copilot to add a slide , organize your presentation, or add images.
Best practices when creating a presentation from a Word document
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By using Styles in Word to organize your document, Copilot will better understand your document structure and how to break it up into slides of a presentation. Structure your content under Titles and Headers when appropriate and Copilot will do its best to generate a presentation for you.
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Start with your organization’s template
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More From Forbes
Presentation lessons from a trial lawyer.
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These are the golden Scales of Justice, They represent the legal system and courts, The scales here ... [+] are shown unbalanced with the left side weighing heavier than the right, They are shown against a black background. (Photo by: Joe Sohm/Visions of America/Universal Images Group via Getty Images)
At a recent luncheon, a friend introduced me to a man whom my friend described as “San Francisco’s most successful trial lawyer for defendants.” I asked the gentleman how he wins over juries. Although he was quite modest about the accolade, he agreed to describe his methodology. As he did, it became clear that persuading juries is very similar to persuading presentation audiences, and so here are how the trial attorney’s four techniques can help you.
1. Eye Level . Whenever he addresses a jury, the trial attorney sits so that he can be at eye level with the jurors.
Wise choice. When speakers make eye contact at the same level as their listeners, it creates a sense of intimacy. The technique has antecedents in cinematography and photography. When the camera is positioned higher than the subject, (known as a superior angle) e.g., the evil giant looks down at the victim, it conveys a sense of dominance. The converse in which the camera is placed lower than the subject (an inferior angle), e.g., the helpless victim looks up at the giant, it conveys a sense of subordination. Eye level creates equality.
You can create that same impression with your audience. Present at eye level and you will relate with them. But this arrangement only holds true when you present to small groups. In larger groups (more than a dozen) you will have to stand to be able to make Eye Connect with each person.
2. Attire . Although the trial attorney always wears a necktie as is appropriate in court, he wears a sport coat rather than a suit, because most jurors these days are dressed casually and he wants to relate to them more closely.
In presentations your approach should be Plus One. Try to determine what your audience will be wearing and escalate your attire one notch. For instance, if you present to an industry trade show where the general attire is jeans and T-shirts, step up to business casual: wear a jacket and a shirt or blouse. If you present to an industry conference where the usual attire is business casual, dress more formally: neckties for men and suits for women. In the event you can’t predetermine the attire, opt for the high end. Plus One applies to all presentations, virtual and in-person.
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3. Visual aids. With full appreciation the classic communication advice, “show don’t tell,” the trial attorney takes great pains to prepare photos, diagrams, charts, and videos to illustrate his cases.
In presentations, follow the same advice and avoid the all too familiar business practice of loading your slide deck with text slides that attempt to tell your story. You must tell the story in your talk track and relegate your slides to the role of illustrative support. Follow the example of the trial lawyer and use photos, diagrams, and charts; then add value in your narrative.
4. Focus on Audience. The trial attorney asks jurors to think of his defendant’s point of view so that they can find an equitable rather than a punitive solution.
In your presentations, always consider the point of view of your audience and spend as much time giving them benefits as you do providing them with the features of your company, product, or service.
Use the four techniques—that the trial attorney uses to persuade juries—to persuade your audiences.
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Presentation & Report | FY2023 Report on Enforcement
A-4 | Docket No. AD07-13-017
Good morning Chairman Phillips and Commissioners.
Today, the Office of Enforcement (OE) is releasing its seventeenth Annual Report on Enforcement. As in previous years, OE staff prepared this report to provide information about OE’s activities over the last fiscal year. The Report discusses the activities performed by OE’s Divisions of Investigations (DOI), Audits and Accounting (DAA), and Analytics and Surveillance (DAS). I am joined by my colleagues Kurt Jacobs from DAA and David Mason from DAS.
As noted in the Report, OE’s enforcement priorities in FY2023 focused on five distinct areas: (1) fraud and market manipulation; (2) serious violations of the Reliability Standards; (3) anticompetitive conduct; (4) threats to the nation’s energy infrastructure and associated impacts on the environment and surrounding communities; and (5) conduct that threatens transparency in regulated markets.
The Report summarizes audit findings and settlements, which were approved by the Commission and are publicly available on e-Library. In addition, the Report discusses public litigation filings, both before federal courts and Commission ALJs. OE’s Report also includes a discussion of non-public activities, including summaries of investigations, self-reports, and surveillance inquiries that were closed without further action by DOI and DAS. The Report additionally includes illustrative examples of the market monitor referrals received by OE that staff reviewed and closed without opening an investigation. These summaries can be helpful to companies seeking to comply with the Commission’s regulations and orders. To maintain confidentiality, the companies and individuals whose conduct was under review in these matters are not identified in these summaries.
The Report also provides a summary of Enforcement staff’s work on the joint reliability inquiry concerning the December 2022 cold weather event. After presenting its key findings and recommendations on September 21, 2023, the inquiry team issued its final report on November 7, 2023.
The Report includes illustrative compliance alerts issued by DAA that cover over a dozen distinct areas where there have been consistent concerns or noncompliance of significant impact. The Report also describes the audits completed in FY2023, summarizing staff’s findings of noncompliance and providing context for audits that resulted in refunds and recoveries. Additionally, the Report summarizes the 380 proceedings in which DAA decided certain accounting matters under delegated authority or advised the Commission, and describes DAA’s administration of the Commission’s financial reporting filing requirements and programs, including Electric Quarterly Reports (EQRs) and various other forms.
The Report provides a comprehensive review of DAS’s surveillance program and describes how that division analyzed transactional and market data in FY2023 to detect potential manipulation, anticompetitive behavior, and other irregular activities in the energy markets.
In FY2023, the Commission approved twelve settlement agreements resolving investigations and litigated matters. Nine of the settled investigations involved claims of market manipulation, tariff violations, and misrepresentations prohibited by the Commission’s Duty of Candor rule. These settlements totaled approximately $33.39 million, which included approximately $11.72 million in civil penalties and disgorgement of approximately $21.67 million. The additional settlements resolved one district court litigation matter for $4 million in disgorgement, one order to show cause proceeding for a $4.4 million civil penalty, and one United States court of appeals matter on remand to the Commission for a $10.75 million civil penalty.
In FY2023, DOI opened 19 new investigations and brought nine pending investigations to closure with no action. The investigations that staff closed with no action included matters in which staff found that there was no violation, that there was insufficient evidence to conclude that a violation had occurred, or that a violation should not be subject to sanctions. DOI also closed 172 self-reports without further action, closed three market monitor referrals without opening full investigations, and resolved 241 calls made to the Commission’s Enforcement Hotline. In addition, in FY2023, DOI continued to litigate three cases on the Commission’s behalf in federal district court, one of which was fully settled in this fiscal year.
In FY2023, DAA completed 9 audits of public utility, natural gas, and oil companies covering a wide array of topics. The audits resulted in 68 findings of noncompliance and 332 recommendations for corrective action and directed $33 million in refunds and other recoveries. Additionally, DAA acted through the Chief Accountant’s delegated authority or advised on 380 proceedings. DAA also assessed EQR submittals received from over 3,000 entities each quarter as to timeliness and, through automated validations, accuracy of data. Furthermore, DAA administered and oversaw compliance with the requirements of FERC’s financial reporting forms, which in FY2023 involved assessing the Commission’s receipt of approximately 2,600 financial reporting form submittals.
In FY2023, DAS continued monitoring for potential market manipulation and other irregular activities in the markets. Natural gas surveillance screens produced approximately 24,000 screen trips for review by DAS, which resulted in 27 natural gas surveillance inquiries, and three referrals to DOI for investigation. On the electric side, each month during FY2023, DAS ran and reviewed 107 electric surveillance screens, as well as monthly, hourly, and intra-hour sub-screens, and reports for over 41,000 hub and pricing nodes within the six ISOs/RTOs. The electric surveillance screens produced approximately 567,000 screen trips, which resulted in 43 electric surveillance inquiries and six referrals to DOI for investigation.
In FY2023, DAS also engaged in “enhanced surveillance” involving coordinated efforts by both the natural gas and electric surveillance teams, into disruptive market events related to Winter Storm Elliot and to a period of high energy prices in the west during the winter of 2022-2023. This enhanced surveillance into both market events is ongoing in FY2024.
During FY2023, DAS also worked with DOI on approximately 60 investigations involving allegations of manipulation in the Commission-jurisdictional natural gas and electricity markets, or violations of tariff provisions. In these efforts, DAS: (1) provided analytical and data-based assessments of market activity related to ongoing investigations; (2) supported DOI in its fact-finding; and (3) calculated the unjust profits and market harm resulting from alleged violations to assist with determining a civil penalty recommendation under the Commission’s Penalty Guidelines.
Lastly, DAS conducts analytical reviews of wholesale electric market-based rate transactions to detect the potential exercise of market power. During FY2023, DAS staff reviewed over 2.6 million market-based rate transactions filed through the Commission’s EQRs by all market-based rate holders selling wholesale energy in the bilateral markets.
Copies of OE’s Annual Report are now available on the Commission’s website. This concludes the presentation. My colleagues and I will be happy to take any questions you may have. Thank you.
Documents & Docket Numbers
- ReportFY2023 Report on Enforcement
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November 2023 highlights | ferc insight | volume 10, summaries | november 2023 commission meeting, ferc releases 2023 enforcement report.