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How to Create a Consulting Presentation (with examples)

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How can you design a consulting presentation that instills trust and wins you clients? You focus on both substance and delivery. By knowing your brand and communicating in your own authentic style, you’ll give potential clients a taste of your expertise. When clients see the value and see what’s in it for them, they’ll be happy to work with you.

How to Create a Consulting Presentation

The consulting industry is a highly competitive field, hence the demand for high-quality output. Creating a consulting presentation is totally different from an ordinary presentation. If you want to learn from the best, look up to consultants as they consider crafting presentations an art form.

Here are the steps to take to create a consulting presentation:

Make an Outline.

A clear, logical, and cohesive structure is paramount to a presentation’s success. Walking someone through point A to point B is challenging enough, persuading and convincing them are different stories. Consultants tell us that the most optimum approach is to do the following:

  • Start with the main point, which is your solution or answer
  • Organize your supporting arguments
  • Order your supporting ideas logically

This allows your audience to assess your logic and reasoning as you go along with your presentation. They won’t have to try and figure out what exactly your point is. Hence, the key here is to give the info without them having to try hard to comprehend it.

Give your presentation structure by dividing it into three parts. These are:

  • An introduction
  • A conclusion & next steps

Knowing these will help you structure your presentation with only the necessary details. These will help you determine how many slides you need and what goes into each of those slides. A more comprehensive list would be the following:

  • An executive summary
  • Table of contents
  • An appendix

Include Visuals that Support the Story.

consulting presentation with a large audience

How to create a consulting presentation that gets you credibility? You need to craft a story that makes sense and inspires. This is what will sell your idea or solution. However, simply dumping evidence on all the slides won’t cut it. 

What helps is graphic design that can pull in your audiences, highlight your main points, and make the presentation a resounding success. We’ve listed 15 of the best consulting presentations below to serve as inspiration. And if you read until the end of the article, we’ll show you why Penji is an excellent design partner. Watch our demo video here to learn more. 

How to Include Graphics in Your Consulting Presentation.

presentation design example for a business

  • When developing your visuals, always keep in mind that the simpler your graphics are, the better. 
  • Avoid the use of distracting colors, illustrations, or font styles
  • Use negative space
  • Don’t overdo the designs, each element you add should have a purpose, otherwise, ditch them
  • Limit your presentation to one message per slide
  • Take note of formatting, sizes, and other details

McKinsey & Company and BCG, the world’s top consulting firms, use the following guidelines in their PPT presentation slides:

  • If possible, ensure that all text within a slide is of the same font size
  • Create margins and make sure that the content doesn’t go outside of these
  • Titles should only be two lines or less and use the same font size
  • And as earlier mentioned, one slide per one point

These are only the key points, there may be more, but a reputable graphic design firm will know. They will utilize their knowledge to ensure that your consulting slides follow these rules.

Showcase Your Best Data.

This needs no explanation, but you must have your information organized to place them in the correct order. Think of your presentation designs as having a story to tell and doing so in a coordinated and appealing way that gets the audience’s attention. 

Use infographics, charts, illustrations, or images to stress a point. This may seem simple, but some abstract concepts and ideas may be hard to relay in a single slide. This is the best time to consult a graphic designer who knows how to create a consulting presentation that shine.

Check for Errors.

Some people may consider this part boring, yet, it is crucial to your consulting presentation’s success. What you can do here is run through your presentation and check if there are any errors. In some cases, you can ask a colleague to check your work. Any incorrect grammar or wayward icon can diminish the value of your message, so make sure you edit your work before you publish it.

15 Consulting Presentations that Get the Job Done

1. mckinsey & company.

McKinsey & Company consulting presentation example

This digital globalization presentation from McKinsey & Company, one of the world’s largest in its industry, is a great example. It has beautiful graphics that use a minimum of colors and charts that are easy to read.

2. BCG Consulting

BCG Consulting presentation example

Composed of 11 slides, this consulting presentation example from BCG Consulting remains consistent throughout. The presentation is about sustainability which may be the reason for using the color green, which is very appropriate.

3. Deloitte

Deloitte presentation with infographic

In 2017, Deloitte created this consulting presentation about their Technology, Media, and Telecommunications outlook. This 47-slide long presentation encouraged the audience to participate, which made them engaged and interested.

KPMG slides from a presentation

As mentioned above, keep your graphics as simple as possible. This consulting presentation example from KMPG may seem ornate, but it’s only the action title page. The rest of the slides are easily understandable as they are minimalistic in design.

PWC tech CMO presentation slides

Your content is the most crucial part of a presentation. PWC blended fine aesthetics and meaty content with this consulting presentation example. It has actionable recommendations as well as case studies included.

6. McKinsey & Company

woman reading from her phone presentation slides

With clear, actionable plans, data-rich charts, and charming photographs, this example from McKinsey & Company shows its authority well. People look up to them for consulting presentations, and this is proof of it.

7. Deloitte

Deloitte graphic about us physicians with data

Another Deloitte consulting presentation example uses a minimalistic approach that gets the point across quickly. The image on the title slide is colorful, but the rest of the slides use very few colors.

consulting presentation example

For the World Economic Forum, PWC published this eye-catching consulting presentation. It includes learning points showed in multicolored graphics.

9. Ernst & Young

presentation by earnst and young

Ernst & Young, another consulting giant, released this presentation template in 2015 for their Business Pulse in 2013. The slides have photos of landscapes that are very pleasing to look at but definitely not distracting to viewers.

powerpoint presentation slides by BCG

With each slide carefully planned and executed, this consulting presentation PPT from BCG is genuinely noteworthy. It has done an excellent job of explaining abstract ideas clearly with the graphics and images they used.

11. Ernst & Young

consulting presentation example

The clever use of icons, photos, and other graphics made this consulting presentation from Ernst & Young land on this list. The key points were made clear in the slides using charts, maps, and other design elements.

12. McKinsey & Company

consulting presentation example

On their 50th anniversary, McKinsey & Company released this PowerPoint consulting presentation. As they are the gold standard in creating consulting slides, this one is where you should be getting your inspiration from.

Get free Powerpoint slide designs here.

13. Deloitte

consulting presentation example

One of the best consulting presentations we found is this one from Deloitte. It uses a storytelling format with infographics, icons, and is tied down with different shades of green for consistency.

consulting presentation example about private sector opportunities

This beautiful and easy-to-follow consulting presentation is another one for the books. This was created by BCG, a consulting firm that’s in the high ranks with McKinsey.

15. McKinsey & Company

presentation slides about airport complaints

The use of custom illustrations is what made this consulting presentation unique and engaging. The need for texts is reduced, resulting in slides that are easy to follow.

Let Penji design your consulting presentations

Consulting presentations need not be stressful and time-consuming. You’ve got the expertise. You just need to demonstrate it simply and confidently. Penji’s graphic design team will do the heavy lifting for you.

For a flat monthly rate, you can send unlimited design requests, get revisions, and walk away with the presentation designs you need. We also design ads, website, social posts, logos, and just about anything you need for your consulting business – the sky’s the limit!

Try out Penji today with no contract and no risk.

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Building Strategy Consulting Slide Decks: The Complete Guide

Table of contents.

There’s something different about slide decks from strategy consulting firms like McKinsey, Bain or BCG . For some reason, they just seem more convincing. But it’s difficult to pinpoint exactly what makes those presentations good.

As a strategy consultant, you very quickly realize there are two important components of a compelling strategy presentation:

  • The ‘thinking’. This is the rigorous problem definition, analysis, synthesis, and insight that happens before you open up PowerPoint. Without this, even the most well-crafted strategy presentation lacks impact.
  • The presentation.  This is the distinctive, structured, and clear way that strategy consultants build their slide decks. Without this, even the most powerful insights lose their force.

In this guide, we show you how to do both those things. In chapters 1-3, we discuss how to structure your slide deck, define your objective, and craft a compelling argument and storyline.

Then in chapters 4-6, we show you best practices for building your slides and reviewing your slide deck.

By the end of this guide, you’ll have the ability to craft a compelling strategy slide deck with a clear and compelling storyline that leads your audience to your desired conclusion.

Structure your slide deck

Before we get into the detail of building your slide deck, it’s important to understand how to structure your presentation.

There is a common structure that is used for almost all strategy presentations. It’s based on a concept known as the Pyramid Principle , which was popularized by Barbara Minto at McKinsey & Co.

According to Minto, there are three components to a well-constructed slide deck:

  • The executive summary: Provides the reader a full summary of the argument and recommendations within your slide deck for readers that are more interested in the ‘so what’ than the detailed analysis.
  • The body slides: Illustrates the analysis that supports each claim you make in your slide deck’s argument and thus slide objective.
  • Next steps or recommendations slides:  Clearly outlines the key implications or ‘so what’ of your slide deck, as well as any next steps required.

In this guide, we will walk you through how to tackle each of these sections one by one. But first, we start by setting the objective of your slide deck, and crafting your argument and storyline.

Define the objective of your deck

Let’s start at the beginning. The purpose of your slide deck isn’t to show off all the things you know… or how great you are at analysis… or how beautiful your slides are.

Instead, the purpose of your slide deck is to persuade your audience and lead them to an objective. And, as the author of the slide deck, you need to set the objective before you start building your slide deck.

Having a clear objective for your slide deck is important for a number of reasons:

  • It helps you focus your research and analysis on things that are relevant to your objective.
  • You can quickly test the quality of your content by testing whether it is sufficient to achieve your objective.
  • It helps inform the tone and positioning of the messages in your slides.

Your objective can take many forms. For example, it could be simply to inform your audience, to gain endorsement for a decision, or to achieve a specific action or next step.

As the author of the slide deck, you must ensure that the objective is clear and agreed upon. All the work that you’re about to do to build your slide deck is guided by your objective.

Craft the argument and storyline

Now that you’ve determined the objective of your slide deck, you need to craft an argument and storyline that leads to your objective.

To some extent, your slide deck’s argument will naturally appear from insights gathered through research and analysis. As you conduct research, you’ll slowly uncover the “real state of affairs”, which will be supported by data.

It’s your job to translate this argument into a compelling story; one that grabs the attention of your reader and communicates your argument in a clear and easy-to-understand way.

To do this, you should use a situation-complication-resolution storyline .

This is a universal structure; it’s used in books, plays, films, advertising, religion, politics, and more. It looks something like this:

  • The scene is set and the characters are introduced (situation)
  • Something goes wrong (complication)
  • They fix the problem and live happily ever after (resolution)

When storytelling in PowerPoint, you should use the same structure. But in the context of your slide deck, your storyline will look something like:

  • This thing is important  (situation)
  • There is a problem with this thing  (complication)
  • Therefore, we need to respond — and here is how  (resolution)

The dot-dash structure

Writing a storyline for your presentation doesn’t happen in PowerPoint. In fact, you don’t open up PowerPoint until you’re completely satisfied with your storyline.

Instead of jumping into PowerPoint, you start by writing out your storyline in a text document using the dot-dash structure .

By writing your slide deck’s storyline in a text document, you can easily identify any faulty or missing logic in your story and ensure that you have the data required to support each claim you make.

And when you’re completely satisfied with your storyline, you can move it into PowerPoint. Your storyline should be communicated in the slide lead-ins, like so:

And once you’ve built the skeleton of your slide deck with the storyline communicated “horizontally” across the leads-ins, you’re ready to start building individual slides and the “vertical flow”.

Build body slides

Before you jump into building individual slides, there are two main components of slides that you need to understand:

  • The lead-in:  The text at the top of your slide. This should be written as an action title that communicates the implication or ‘so what’ of the slide, not describes the content of the slide.
  • The slide body:  The content of your slide. You should only communicate one insight per slide and choose the simplest method possible.

Components a PowerPoint slide: slide lead-in and slide body

There is a close relationship between the slide lead-in and slide body. And this relationship is best explained by the Golden Rule of slide building.

The Golden Rule of slide building is:

“One slide, one insight, fully articulated in the lead-in, and supported by the body”

In other words, each slide should only communicate one insight. That insight should be fully explained in words in the lead-in, and fully supported by data in the slide body.

In addition, there should be nothing in the lead-in that’s not in the body, and nothing in the body that’s not in the lead-in.

Data, charts, and other quantitative slides

Claims that are supported by data are naturally more compelling than claims supported by ‘expert’ opinions, focus groups, and other qualitative evidence.

Therefore, where possible, you should always prioritize quantitative slides over qualitative slides.

But don’t go overboard with your data visualization. Sometimes it can be tempting to show off our technical skills by choosing the most complex visualization available. This is bad practice.

Instead, you should always choose the simplest chart to demonstrate your insight. But it can be tricky to determine which chart to use. So we’ve put together a simple decision tree to ensure that you always choose the most appropriate chart for your data .

Text, conceptual, and other qualitative slides

There are some insights that simply cannot be communicated with charts or data. In these cases, you need to find the most appropriate conceptual chart.

Unlike qualitative slides, there are no simple guides for text and conceptual slides. And because of this, the ability to craft well-structured conceptual slides is the mark of a skilled consultant.

It’s surprisingly tricky to be able to communicate a qualitative insight in a clear and structured visual manner. The best way to build the skill is to practice. But you can also learn by exploring common qualitative slides used by strategy consultants .

how to make a presentation consulting

Download 120+ strategy consulting presentations for free

Looking for slide inspiration? Download 120+ consulting slide decks from top strategy consulting firms, such as McKinsey, BCG and Bain!

Write the executive summary

An executive summary slide is the first slide in your presentation but the last slide you build.

The executive summary slide fully summarizes the argument, storyline, and supporting evidence of the body slides. Because we already need to have finished every other part of the slide deck, we write it last.

Executive summary slides help the reader “follow along” with your slide deck. There are a few main benefits:

  • They provide context to help the reader understand why the topic of the slide deck is important.
  • They communicate the high-level argument before the reader gets into the body of the slide deck. This helps the reader understand your more detailed body slides.
  • They are a “map” that the reader can reference back to if they start losing the line of argument in the body of the deck.

A typical executive summary looks something like the following slides, which are from a BCG report on “Melbourne as a Global Cultural Destination” and can be downloaded here .

how to make a presentation consulting

Good executive summaries follow three best practices:

  • They are structured with bolded text for summary sentences and bullet points for supporting data. This ensures that every claim is clearly supported by data.
  • The bolded summary sentences can be read alone to tell the slide’s storyline (i.e. you don’t need to read the supporting data in the bullet points).
  • The bolded summary sentences reflect the SCR storyline structure of the slide deck

One other good practice (that you don’t see in the BCG example) is to reference the associated body slide throughout the executive summary. This helps direct a reader to the detailed analysis behind every claim in the executive summary.

Review your slide deck

Now that you’ve finished building all your slides and writing your executive summary, it’s time to review and finalize your slide deck.

There are three things that you need to check as you review your slide deck:

  • Chart completeness : Check that your charts are comprehensively labeled, including chart titles, axis labels, units, time periods, etc.
  • Text brevity : Review your slide text, including your lead-ins, and ensure that you make your points with the minimum number of words possible.
  • Slide consistency : Review your slides and ensure that there is consistent formatting across the slides.

Reviewing your charts and visualizations

There’s a surprising amount of detail contained in charts and it’s quite easy to forget to key include key information.

Some examples of common charting mistakes include missing chart titles, labels, axes, units, dates, and legends. You should also consider how you highlights the implication of your charts.

To make this easier, you should use a charting checklist to methodically cross-reference your chart with best practice.

Refining your slide text

There’s an important place for text in slides. Not only can your use text to provide important context to support your visualizations, but also to communicate insights without data.

Most people use too many words in their slides. They tend to use fancy “consulting speak” or long, verbose explanations that actually obsure their message.

As you review your slide deck, you should review all of the text in your slides and savagely sharpen your text by removing unnecessary words .

Ensuring consistency across slides

Finally, you should use your last review to check for consistency across slides.

Start by ensuring that the formatting is consistent. For example, your slide format, spacing, fonts and slide numbers should all be consistent across the slides.

And then finish your review by ensuring all concepts are communicated consistently across slides. For example, if you’ve numbered or colored concepts a certain way, then ensure that they remain consistent throughout your slide deck.

how to make a presentation consulting

Home Blog Business Consulting Presentation Slides: A Guide to PPT Consultant Tools

Consulting Presentation Slides: A Guide to PPT Consultant Tools

Cover for Consulting Presentation Tools Guide for PowerPoint

Consulting presentations are the foundation of professional communication in disciplines like strategic planning, management, and corporate decision-making. Notably, firms like McKinsey & Company, Boston Consulting Group (BCG), and other leading management consulting firms have mastered the art of creating effective slide decks to a level where these presentations are not just tools but strategic assets.

Fundamentally, consultant presentation slides allow business professionals to share insights, recommendations, and any kind of complex data in a coherent, visual, engaging format that facilitates understanding [3]. In this article, we will explore what defines a consulting presentation, what a consulting slide deck is, and the types of templates we can implement in our daily work lives for this purpose.

Table of Contents

What is a Consulting Presentation?

What is a consulting presentation template, types of consulting presentation slides, final words.

A consulting presentation is a carefully structured visual tool consultants use to communicate analyses, findings, and recommendations to clients. It synthesizes complex information into digestible, visually engaging slides that facilitate understanding and decision-making [1]. Typically, these presentations are grounded in rigorous research and analysis and aim to address specific client challenges or opportunities. 

Consulting presentations serve multiple purposes: to inform, persuade, and provide a clear path forward based on data-driven insights and strategic thinking. The effectiveness of a consulting presentation lies in its ability to make the complex simple, turn data into narratives, and inspire action among its audience, which often includes key stakeholders and decision-makers within an organization.

We can define a consulting presentation template as a slide or slide deck tailored to create assets inside consulting presentations. These templates can depict graphs, diagrams, roadmaps, dashboards, strategies, etc. Presenters can mix and match templates from different styles, modify their PowerPoint theme, customize the content, and get it ready to create a unique slide deck for a consultancy report.

In this section, we will group the different consultancy presentation templates by category. Remember that McKinsey presentations, BCG slides, and other popular consulting deck options are made from these tools.

Strategy Consulting Templates

Strategy consulting templates are visual tools designed to assist in developing and presenting business strategies. They facilitate a systematic approach to analyzing market conditions, competitive landscapes, and internal capabilities to make strategic decisions. McKinsey slide decks are fine examples of this category.

Market Analysis and Competitive Landscape

Whenever we use market analysis or competitive landscape templates, we aim to present research on market trends, customer behavior, and competitive landscapes. To name a few potential options, we can work with a Go-To-Market template outlining the target market, value proposition, marketing and sales strategies, distribution channels, and competitive analysis of a product or service release.

Consulting firm presentation go-to-market slide

A second option would be to work with a Sales Battlecard , a concise, strategic document used by sales teams to understand and communicate the key features, benefits, and differentiators of their product or service compared to competitors. It’s designed to equip sales representatives with quick references and talking points highlighting competitive advantages and addressing potential objections during sales conversations. For this reason, it can be instrumental in consulting presentations to develop new sales strategies for your operators.

Sales battlecard consulting presentation slide

A third option is to implement a Competitive Landscape slide in the format of a competitor matrix to identify the leading competitors and understand their products, strategies, strengths, weaknesses, market share, and positioning. By analyzing competitors’ performance and strategies, a business can better position itself, differentiate its offerings, anticipate competitor moves, and identify areas for growth and improvement.

Competitive landscape slide in consultant slide deck

Business Model Canvas

The business model canvas evaluates a company’s value proposition, infrastructure, customers, and finances. Therefore, it helps businesses align their activities by illustrating potential trade-offs. The canvas includes nine key components: Key Partners, Key Activities, Key Resources, Value Propositions, Customer Relationships, Channels, Customer Segments, Cost Structure, and Revenue Streams.

Business model canvas in a consulting slide deck

If you seek a creative option, try this layout alternative to the typical business model canvas PPT template.

Creative Business Model canvas in a consultant slide deck

SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)

The SWOT analysis framework is a popular tool across presenters as it can be repurposed for any industry. They allow us to provide a comprehensive overview of the current strategic situation for consultancy presentations. Organizations can then leverage strengths and opportunities while addressing weaknesses and mitigating threats.

Some options of SWOT Analysis PPT templates include:

SWOT diagram consulting presentation

Porter’s Five Forces Analysis

Porter’s Five Forces is a framework developed by Michael E. Porter that analyzes the industry structure and corporate strategy. It identifies the intensity of competition and attractiveness of a market through five forces: Competitive Rivalry, Threat of New Entrants, Threat of Substitute Products or Services, Bargaining Power of Suppliers, and Bargaining Power of Buyers. In consulting presentations, this framework is instrumental for several reasons:

  • Industry Analysis and Strategic Planning: This tool allows us to get a comprehensive overview of the external environment, which helps customers understand an industry’s dynamics. It will also enable consultants to identify where power lies in business situations, guiding the decision-making toward profitability and competitiveness. You can find some McKinsey slides examples covering this approach [2].
  • Assessment of Profitability Potential: A market with weak forces suggests higher profitability potential, while solid forces may signal a competitive and challenging market.
  • Investment Decisions: For clients considering entering new markets or industries, Porter’s Five Forces can guide investment decisions by highlighting the barriers to entry, the potential for rivalry, and other critical factors influencing the sector’s attractiveness.

how to make a presentation consulting

Blue Ocean Strategy

The Blue Ocean Strategy , developed by W. Chan Kim and Renée Mauborgne, is a business strategy that encourages companies to create new demand in an uncontested market space, or a “Blue Ocean,” rather than competing head-to-head with other companies in an existing industry, or “Red Ocean.” This approach focuses on innovation, differentiation, and creating value for both the company and its customers, leading to new opportunities for growth.

Consultants can apply this framework to encourage clients to explore new, uncontested markets. Another approach is to emphasize the importance of the unique value proposition. 

Presenters can also combine this tool with strategic planning to boost organizational innovation.

Blue Ocean Strategy Canvas consultant presentation slides

Strategy Roadmap

To implement the strategies defined in a plan, consulting firm presentations must use graphic methods to clearly depict the different stages. This is where Strategic Roadmaps become valuable resources for consulting presentations. We can use the road metaphor for the roadmap, work with timelines, or use any other visual tool to depict a segmented plan.

Strategic roadmap for priorities consulting slide

Operations Consulting Templates

Operations consulting templates are visual tools designed to showcase the analysis and improvement of business processes and operations. Business professionals can use these graphic elements in presentations to identify bottlenecks, waste, and opportunities for improvement. In short, operations consulting templates enable consultants to deliver actionable recommendations that enhance operational performance.

Supply Chain Management

Supply Chain Management (SCM) is a critical element in Operations as it involves overseeing/managing the flow of goods and services, from raw materials to delivered products to the customer. Working with SCM templates helps consultants present tailored reports about supply chain processes and their inefficiencies: bottlenecks, sub-optimized stages, etc. Consequently, organizations can work on cost-reduction strategies, leverage IoT technologies, and aim for sustainable practices.

Supply chain management consulting PPT

Lean Management and Six Sigma

Presenters can use a multitude of slides to discuss lean management or Six Sigma processes, but above all, two elements stand out: the DMAIC and the SIPOC diagram .

The DMAIC diagram can be used for multiple cases in consulting presentations. One option would be presenting a case study where defining the project scope led to targeted improvements, illustrating how a similar focus could benefit the client. For companies already implementing Six Sigma strategies, consultants can share benchmark data and metrics from past projects during the Measure phase, showing how precise measurement informed the strategy. Or discuss an Analyze phase from a previous engagement where deep data analysis revealed unexpected insights, suggesting a thorough examination could uncover similar opportunities for the client.

DMAIC slide in a consulting presentation

In turn, the SIPOC diagram can visually summarize a process by mapping out its key components, aiding in understanding and communication with the client. Consultants can highlight specific segments of the SIPOC diagram to pinpoint where inefficiencies or issues occur, directing focus to areas with the most significant potential for improvement. Another use in consulting presentations is before implementing changes, as the SIPOC diagram can capture the current state of a process as a baseline, making it easier to measure the impact of improvements post-implementation.

SIPOC diagram consulting presentation

Performance Dashboard

As the final element in this category, consultants are often hired to analyze a company’s performance. This is where Performance Dashboard PPT templates shine, offering a visual method to share condensed data extracted from analysis. The performance dashboard can reflect sales operations, logistics, marketing engagement rate, and plenty of other options. It’s a versatile tool that can be customized to track different metrics.

Performance dashboard slide

Financial Consulting Templates

Financial consulting templates help consultants guide the analysis and presentation of financial data, strategies, and recommendations. They enable systematically reviewing and communicating aspects of financial health, including performance analysis, budgeting, forecasting, and investment strategies. Elements like financial ratios, cash flow analysis, and cost-benefit assessments are typical examples, allowing for a comprehensive evaluation of financial stability and growth opportunities.

Financial Performance Analysis

Several tools can be used to conduct a financial performance analysis in a consulting presentation. The typical options are the Profit & Loss (P&L), financial dashboards, and performance review templates.

P&L dashboard in consulting presentations

Cost Reduction Strategies

These templates showcase proposed strategies to minimize operational costs and increase overall profit. We can select the preferred presentation template depending on the company’s size, operational complexity, and other variables. Here, we leave you two potential options.

Cost reduction diagram slide in consulting report

Investment Appraisal

The Investment Appraisal slide deck contains tools to evaluate the viability and profitability of proposed investments or projects. Although you can find some valuable tools for this in the format of Porter’s Five Forces, DMAIC and SIPOC, and SWOT analysis, it’s best to work with tailored slide decks for investment and financial projects.

Investment appraisal slide in consulting presentation

Mergers & Acquisitions (M&A) Strategy

Business deals and negotiations regarding mergers or company acquisitions should be handled carefully. Consultants addressing clients about these two situations must communicate clearly, simplify the steps to follow, define the best practices to complete the process smoothly and define how to communicate with the personnel. You can check our Business Partnership PowerPoint template for a well-rounded framework for consultants to discuss these topics.

Mergers & Acquisitions (M&A) Strategy slide

Financial Modeling Overview

We can work with plenty of templates for this last element to discuss financial modeling. For instance, the P&L model is a good fit in this category, but we can broaden our horizons – depending on the type of analysis – by using tools like the ones below.

The Efficient Frontier Curve is a concept from portfolio theory. It illustrates the set of optimal portfolios that offer the highest expected return for a given level of risk or the lowest risk for a given level of expected return. As part of a financial model overview, it can help investors understand the risk-return trade-off of different investment portfolios, aiding in selecting an investment strategy that aligns with their risk tolerance and return objectives.

Efficient frontier curve consulting report

The Optimal Capital Structure Curve demonstrates the relationship between a company’s debt-to-equity ratio and its overall cost of capital. Including this in a financial model overview can provide insights into how different financing strategies might affect a company’s value. It highlights the theoretically optimal mix of debt and equity financing that minimizes the company’s cost of capital and maximizes its value.

Optimal Capital Structure Curve consulting slide

The Trade Off Theory of Capital Structure Curve suggests that there’s an optimal capital structure where the tax benefits of debt financing are balanced against the costs of financial distress. Including this curve in an overview can illustrate companies’ balancing act in deciding how much debt to take on, considering the benefits of tax shields against the potential costs of bankruptcy or financial distress.

Trade Off Theory of Capital Structure Curve consulting slide

Finally, the CAPM Capital Asset Pricing Model Curve determines the expected return on an asset or portfolio based on its beta (volatility or risk relative to the market). This model can be part of a financial model overview to demonstrate the relationship between the expected return of a security or portfolio and its risk, helping investors understand how to price risk when making investment decisions.

CAPM curve consulting PPT slide

Human Resources Consulting Templates

Human Resource (HR) consulting templates are PPT templates designed to assist in evaluating and improving HR functions such as recruitment processes, talent management, and employee performance evaluation, to name a few. HR consulting templates enable consultants to offer actionable insights and recommendations that support the development of a motivated, efficient, and cohesive workforce aligned with the organization’s goals.

Organizational Design and Development

Whenever we think about organizational development, Org Charts come to mind. We can work with the classical, tier-oriented chart that is easy to understand from a quick view or opt for more complex models like matrices, multi-layered level org charts, etc.

Animated org chart slide

Talent Management Strategy

Talent Management PPT templates are oriented to increase the efficiency levels of talent supply inside organizations. HR teams can implement these templates to identify vacant areas, establish suitable candidate criteria, or develop training programs for the current workforce.

Talent management slide

Employee Engagement and Satisfaction

HR consultants often collaborate with multidisciplinary teams to boost employee engagement and foster a company culture across all levels. Employee satisfaction remains a core factor, which can be linked to financial or environmental factors and career development opportunities. To address those needs in presentation design, consultants can use models like Maslow’s Hierarchy of Employee Engagement or the X Model of Employee Engagement.

Maslow's pyramid of employee engagement slide

Compensation and Benefits Analysis

Another stage in HR consultancy services is tailoring attractive recruiting strategies for companies in highly competitive markets, such as the IT industry. Since employees often ask for the benefits of their job offer, consultants can use tools like Employee Benefits Diagrams to express the importance of their value proposition regarding the company culture.

Employee benefits slide in consulting presentation

Training and Development Roadmap

Continuous education plans are among the tasks requested by HR consultancy services. Professionals can impact clients by delivering custom-made slide decks as if the stakeholders were part of the event, a practice commonly seen in McKinsey slides [2]. These slide decks will state the learning objectives to achieve, development roadmap, roles and responsibilities, knowledge assessments, etc.

Training slide concept in consulting slide deck

Digital Transformation Consulting Templates

Digital Transformation Consulting Templates are slides or slide decks designed to guide organizations through integrating digital technology into all business areas. These templates help map out strategies to change how businesses operate and fundamentally deliver value to customers. They cover digital strategy formulation, technology adoption, process digitization, and digital skill development.

IT Infrastructure Review

This category features a long list of templates, as we can talk about reviewing the current network infrastructure, a migration process from physical storage to the cloud, or ITIL processes.

Network diagram slide for IT consulting

Digital Marketing Strategy

In our experience, consultants offering digital marketing services are required to use slide decks to wow prospective clients into hiring their agency. This can be either for SEO consultancy, e-commerce, social media marketing, and plenty of other options.

Content marketing slide example in consulting mentoring

Another take in this category is when internal consultancy is done regarding the current digital marketing strategy, and the experts have to share their findings across all levels of the organization to adjust the efforts in the right direction.

Internal audit consultancy slide

Risk Management Consulting Templates

Risk Management Consulting Templates help consultants identify, assess, and present mitigation strategies for potential risks within an organization. The core aspect these templates focus on is analyzing the impact those threats can pose on a business’s operation, financial health, or reputation.

Risk Assessment Framework & Compliance

Multiple methods and tools are used for risk assessment . For instance, we can use a typical Deloitte Governance Framework Model, work with a ROAM chart, use an RMF Framework, or the COSO Cube, to name a few.

Deloitte Governance Framework slide

Alternatively, we can use a risk assessment matrix. Keep in mind that some of the tools mentioned in this category work both for compliance and risk assessment.

Risk assessment matrix slide in consulting presentation

Cybersecurity

Consultancy presentations regarding cybersecurity can have two potential main uses: the first one, is where the findings of research about cybersecurity are presented to the management or key team members. This is with the objective of fixing potential threats to the organization. The second take is from a consultancy agency on cybersecurity that aims to promote its services, thus requiring high-quality visuals to communicate its value proposition to potential clients [3].

Cybersecurity consulting slide

Change Management Consulting Templates

Change Management Consulting Templates are designed to support organizations through transition processes. Whether implementing new technologies, organizational restructuring, new manufacturing processes, or other changes, these templates ensure that employees are guided, supported, and motivated throughout the transformation process.

Change Management

Management consulting slide decks are used to guide clients through the process of planning, implementing, and sustaining changes within their organizations. Several models can be a good fit for this purpose, like the ADKAR framework , change management diagrams, change management models, and even change management slide decks.

Change management model slide

Stakeholder Analysis

Stakeholder Analysis templates are ideal whenever we need to systematically identify, categorize, and assess the interests and influence of individuals or groups critical to the success of a project or initiative. This can involve working with a stakeholder matrix to evaluate their influence level and prioritize strategies, or simply identifying the stakeholders in a diagram at the initial stages of a project.

Stakeholder analysis matrix

Communication Plan

A communication plan is a high-level document that includes all the information pertinent to the organization’s business objectives, goals, competitors, and communication channels. These kinds of presentations are created when the communication plan is presented to key stakeholders and management, so all details can be reviewed before sharing the document across all levels of the organization. We can work with generalist communication plans or niche-specific ones, like marketing communication plans.

Consulting slide communication plan example

Customer and Marketing Consulting Templates

Customer and Marketing Consulting Templates were created to enhance engagement with target markets and customers. By implementing these templates, consultants can represent insights for market segmentation, product positioning, or mapping the customer journey. This, in turn, helps businesses align marketing efforts with real consumer needs and preferences in their niche.

Customer Journey Mapping

Customer Journey Mapping templates are used in consulting presentations to provide a visual overview of a customer’s experience with a brand, product, or service from initial contact through various stages of engagement and long-term relationships. They serve to identify key interactions, touchpoints, and the emotional journey customers undergo. 

The usage of these consulting slides helps pinpoint areas for improvement, uncover customer pain points, and highlight moments of delight. By mapping out the customer journey, consultants can offer targeted recommendations for enhancing the customer experience, improving customer satisfaction, and ultimately driving business growth.

Customer journey consulting slide

Market Segmentation

Market Segmentation Templates are utilized in consulting presentations to visually categorize a market into distinct groups based on various criteria like demographics, psychographics, behavior, and needs. These templates help illustrate the composition of a market, showcasing how each segment differs in terms of preferences, purchasing behavior, and responsiveness to marketing strategies. 

By employing market segmentation templates, a consulting company presentation can effectively communicate targeted strategies for reaching and engaging specific customer segments. This approach aids businesses in focusing their marketing efforts more efficiently, tailoring products, services, and messaging to meet the unique needs of each segment. Examples of templates we can use are the PAM TAM SAM SOM model, a target market diagram, the VALS framework, or generic market segmentation slides.

Market segmentation slide in consulting presentation

Marketing Mix Strategy (4Ps)

The Marketing Mix Strategy (4Ps) templates help consultants delineate how each component (Product, Price, Place, and Promotion) can be optimized to meet the target market’s needs and achieve a competitive advantage. This, in turn, allows us to provide recommendations on product development, pricing strategies, distribution channels, and promotional tactics.

Marketing Mix consulting slide

Alternatively, we can work with more complete frameworks, like the 7Ps Marketing Mix or the 8Ps Marketing Mix.

Marketing Mix 8Ps slide example

Customer Satisfaction and Loyalty Analysis

One commonly asked consultancy service is to explore customer satisfaction and brand loyalty, and for that reason, presenters can work with customer lifecycle templates, which explore the process from a buying need to a recurring consumer of a brand.

Customer lifecycle journey consulting slide

If the issue regarding customer satisfaction is linked to customer service, then consultants can evaluate factors like the customer service maturity level – going from cost-based strategies to customer service that adds value to a consumer’s life.

Customer service consulting slide

Customer satisfaction surveys are typically conducted in this kind of analysis, and results can be presented using templates like the NPS Gauge Infographic.

Customer satisfaction analysis consulting slide

Sustainability and ESG Consulting Templates

Sustainability and ESG (Environmental, Social, Governance) Consulting Templates are slides that help presenters communicate sustainable practices and ESG principles into their organization’s operations. They assess the importance of environmental impact, social responsibility, and governance practices, becoming actionable tools to define sustainable goals, measure progress, and communicate achievements.

Sustainability Strategy and Roadmap

Sustainability Strategy and Roadmap consultancy PowerPoint templates allow us to outline an organization’s approach to integrating sustainable practices into its business operations. Consultants work with these templates to present a structured plan, from setting sustainability goals to implementing initiatives and monitoring progress.

5S Strategy diagram slide example

ESG (Environmental, Social, Governance) Reporting Framework

ESG slide templates enable consultants to communicate a company’s commitment to sustainability, ethical practices, and social responsibility to stakeholders. By showcasing achievements, challenges, and future goals, these templates facilitate transparent dialogue with investors, customers, and regulatory bodies. They are crucial for companies looking to demonstrate accountability, enhance their reputation, and attract sustainability-conscious investors and consumers.

ESG report slide

Circular Economy Strategy

In our final category, we can find the circular economy strategy templates, which aim to redefine growth and focus on positive society-wide benefits. These templates enable consultants to illustrate how businesses can transition from a linear “take-make-waste” model to a circular economy model that designs out waste, keeps products and materials in use, and regenerates natural systems. By detailing strategies for sustainable product design, recycling, reuse, and remanufacturing, the templates help visualize companies’ steps to become more sustainable and efficient.

Circular economy animated 3D slide

Creating a tailored consulting slide deck from scratch involves hours of planning, including which information you intend to deliver, which graphic outlook will engage the audience, how you will highlight key factors, and the list goes on. Therefore, we invite you to explore the possibilities that consulting presentation templates offer regarding reduced effort and better time management for your presentations. All the designs shown in this article can be fully customized to the presenter’s requirements or preferences.

[1] Alexander, E. R. (1982). Design in the Decision-Making Process . Journal Name, 14(3), 279-292.

[2] Rasiel, E. (1999). The McKinsey Way . McGraw-Hill.

[3] Sibbet, D. (2010). Visual Meetings: How Graphics, Sticky Notes and Idea Mapping Can Transform Group Productivity . Wiley.

[4] Baret, S., Sandford, N., Hida, E., Vazirani, J., & Hatfield, S. (2013). Developing an effective governance operating model: A guide for financial services boards and management teams . Deloitte Development LLC.

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a consultant creating consulting slides and showing them to the client

Consulting slides have many purposes. You can use them to communicate with internal staff, investors, and current or potential clients.

Whether you are a senior consultant or developing your first consulting presentation, the insights found in this article will be very valuable for you. This article will share 54 effective presentations from top consulting firms. These examples will help you understand how to create a well-organized presentation. 

But first, learn about the elements that compose the most effective presentations and go over the exact steps you need to take to create stunning consulting presentation slides. 

Benefits of a Great Consulting Presentation Slides

Creating effective consulting presentation slides is crucial for conveying your ideas, engaging your audience, and ultimately achieving your objectives. Let’s see other benefits you’ll enjoy:

Clear communication

Well-designed slides help in conveying your message clearly and concisely. Visual elements, bullet points, and charts can enhance understanding and retention of information.

Professional image

A polished consulting presentation reflects positively on your professionalism and competence. It can instill confidence in your clients or stakeholders and contribute to your credibility.

Engaging consulting slides can captivate your audience’s attention, making it more likely that they will stay focused on your message. This is particularly important in consulting where conveying complex information is common.

Highlight key points

Effective slides allow you to emphasize key points, ensuring that your audience grasps the most critical aspects of your presentation. This aids in decision-making and understanding the recommendations you’re providing.

Visual appeal

People are naturally drawn to visuals. Well-designed slides with appropriate images, graphics, and colors make your consulting presentation visually appealing, making it more memorable.

Support for verbal presentation

Consulting slides should complement your spoken words, not duplicate them. They act as a visual aid to support and reinforce your verbal communication, providing additional context and clarification.

Facilitate discussion

A great consulting presentation encourages interaction and discussion. Thoughtfully crafted slides can prompt questions, discussions, and further exploration of the topics at hand.

Demonstrate expertise

Through your consulting presentation, you can showcase your expertise in your field. This is particularly important for consultants, as clients are more likely to trust and value the insights of someone who appears knowledgeable and well-prepared.

Time management

Effective consulting slides help in managing time during your presentation. They keep you on track and ensure that you cover all the necessary points without going off-topic or running out of time.

Memorability

People will more likely remember well-structured and visually appealing consulting presentations. This is essential in a consulting context, where clients may need to recall your recommendations and insights at a later stage.

Remember : the key is not just having consulting slides for the sake of it, but ensuring that they add value to your presentation and contribute to achieving your goals.

What Makes a Good Consulting Presentation?

Maintaining a story flow is one of the most crucial elements of consulting presentations. It highlights your message, directing the audience’s attention toward the ideas presented.

The first step is to work on your presentation structure by establishing the introduction, body, and conclusion. After the action title, each slide should focus on one point.

Still, all of them must relate to the same topic. So your full deck conveys consistent ideas.

If you are part of a consulting team, you can use the straw-man approach to develop your slide decks. It is an iterative strategy that supports productive brainstorming and problem-solving.

After outlining a proposal, you discuss and test it together. According to the results and feedback, you improve the original proposal to create a new one. Repeating this process helps you move in the right direction until you complete a satisfying presentation.

The Pyramid Principle is also an excellent technique to help you structure your consulting slides. Consultant Barbara Minto, who worked at McKinsey, created this method to clarify communications.

With it, you start by presenting the point or solution you want to transmit. Then you include logical arguments that support it.

Lastly, you introduce evidence, analysis, and data that back up these arguments. This way, your presentation becomes impactful and has more credibility.

After understanding the consulting presentation development process, check out the examples below. Many presentations, like these created by 6 renowned firms in the consulting industry, are available online.

How to Create Stunning Consulting Slides

Creating stunning consulting slides involves a combination of thoughtful content, effective design, and a keen understanding of your audience. Here’s a guide to help you create stunning consulting slides:

  • Identify your target audience and tailor your content and design to their preferences and expectations. Consider the level of expertise and familiarity your audience has with the subject matter.
  • Clearly outline the purpose of your consulting presentation. Are you informing, persuading, or seeking approval? Structure your consulting slides to align with your main objectives, ensuring a cohesive and logical flow.
  • Keep the text concise and focused. Use bullet points and avoid cluttering consulting slides with excessive information. Emphasize key messages and essential data to make the information easily digestible.
  • Prioritize information using visual hierarchy. Important points should stand out through size, color, or placement. Guide the viewer’s attention by strategically organizing elements on each slide.
  • Maintain a consistent visual theme, incorporating your company’s branding elements such as colors, fonts, and logos. Consistency enhances professionalism and reinforces your brand identity.
  • Incorporate relevant, high-quality images that complement your content. Avoid generic stock photos when possible. Images should enhance understanding and evoke the right emotions related to your message.
  • Present data using charts, graphs, and visuals to make complex information more accessible. Choose appropriate visualization formats based on the type of data you’re presenting (e.g., bar charts, pie charts, graphs).
  • Experiment with layout and design to create visually appealing consulting slides. Avoid overcrowding and aim for a clean, professional look. Use white space effectively to reduce visual clutter and enhance overall aesthetics.
  • Choose readable fonts and maintain consistency throughout your presentation. Ensure that text is easily legible, even from a distance. Use font size and style to emphasize key points without overwhelming the viewer.
  • Less is often more. Aim for simplicity in design and content. Remove unnecessary elements that don’t contribute to the overall message.
  • Familiarize yourself with the flow of your slides and practice your delivery. Ensure that the slides complement your spoken words rather than duplicating them.
  •  Seek feedback from colleagues or peers to gain different perspectives on your slides. Use constructive criticism to refine and improve your presentation.

By combining engaging content with a visually appealing design, you can create stunning consulting slides that effectively communicate your message and leave a lasting impression on your audience.

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Consulting Presentations Examples

The following consulting presentation examples are divided by consulting firm and year.

Bain & Company Consulting Presentations

  • Achieving Operational Excellence at University of California, Berkeley (2010)
  • 2011 China Luxury Market Study
  • Luxury Goods Worldwide Market Study, Fall-Winter 2016
  • Global Diamond Industry Report 2017
  • Con Edison Business Cost Optimization Summary

Boston Consulting Group (BCG) Consulting Presentations

  • Port of Los Angeles Clean Truck Program
  • Project US Mail Volumes to 2020
  • Reshaping NYCHA support functions
  • The Open Education Resource Ecosystem
  • The Media and Entertainment Industry in NYC

Corporate Ventures in Sweden

Loose dogs in Dallas: Strategic Recommendations to Improve Public Safety and Animal Welfare

10 Steps to Sustainability

This consulting slide deck helps the client create a strategic plan for sustainability in their business. In this particular case, they highlight each step above the supporting data.

In addition, BCG created a hashtag to include on the title page. Using social media boosts audience participation and expands the reach of your presentation.

Gauging Long-Term Impact in the Social Sector

This example shows you how to create a narrative even if your focus point includes many abstract concepts. BCG uses graphics and delivers a compelling presentation template with each slide.

Deloitte Touche Tohmatsu Limited Consulting Presentations

4 approaches to automating work using cognitive technologies

Deloitte presentations usually include an introduction to provide context for the following data. It is all about automating with cognitive technologies.

The consulting presentation maintains the same font size on the first few slides. Plus, key expressions are in bold.

Redesigning Work in An Era of Cognitive Technologies

Findings on health information technology and electronic health records

This consulting presentation follows a survey of U.S. Physicians by Delloite. After a small introduction, each of the PowerPoint slides highlights one key takeaway from the survey.

The consulting slides use illustrations for clear and impactful data.

TMT Outlook 2017: A new wave of advances offer opportunities and challenges

This consulting slide deck helps clients foresee trends in technology, media, and telecommunications. It is longer than other consulting presentations. It highlights the key points and uses poll questions to maintain audience engagement.

The Shopping Centre Handbook 4.0

Deloitte Kenya Budget 2022/23 Webinar

Ernst & Young Global Limited (EY) Consulting Presentations

The evolving value chain in life sciences

This PowerPoint presentation has a simple design. The target audience can relate to the content and graphics on the slides.

They vary the font size to structure the information. Besides, their logo is on every slide , making both the presentation and the company more memorable to readers.

How fit is your allocation strategy?

European Banking Barometer

EY Germany FinTech Landscape

MAPS2018 Keynote address on EY report: Life Sciences 4.0 – Securing value through data-driven platforms

Power transactions and trends Q2 2019

Global Capital Confidence Barometer 21st edition

EY Price Point: global oil and gas market outlook, Q2 | April 2022

McKinsey & Company Consulting Presentations

USPS Future Business Model

How can companies capture veteran opportunities

The Internet of Things and Big Data: Opportunities for Value Creation

Context for Global Growth and Development

Addressing the Global Affordable Housing Challenge

A labor market that works: Connecting talent and opportunity in the digital age

This consulting presentation is the executive summary of a McKinsey Global Institute report. It focuses on the labor market and how platforms moving digital transformation forward have affected it.

The last section of the slides has specific suggestions for the audience. It highlights key takeaways for clients to create a solution for connecting talent available on the market to their company.

Quarterly 50th Anniversary Highlights

There is no doubt McKinsey is a consulting giant. This PowerPoint presentation compiles the highlights of their 50th anniversary.

They use images and quotes from consultants, interviewees, and clients. This way, they introduce a human element in a consulting presentation with no numeric data.

Challenges in Mining: Scarcity or Opportunity?

Insurance Trends and Growth Opportunities for Poland

Digital globalization: The new era of global flows

Your presentation should also underscore the quality of your consulting services. In this consulting slide deck example, McKinsey uses detailed graphics . They ease understanding of the key points and convey a sense of competence to the audience.

Digital Luxury Experience

Technology’s role in mineral criticality (World Materials Forum)

European Banking Summit

Investment and Industrial Policy: A Perspective on the Future

PricewaterhouseCoopers (PwC) and Strategy& Consulting Presentations

Project Management: Improving performance, reducing risk

PwC Golden Age Index – How well are countries harnessing the power of older workers?

PwC Trends in the workforce

PwC management consultants deliver a well-built consulting presentation template. They include a sidebar with a content index for facilitated navigation.

Turning big data into big revenue

Apache Hadoop Summit 2016: The Future of Apache Hadoop an Enterprise Architecture View

Putting digital technology and data to work for Tech CMOs

PwC helps its audience support business strategies by putting digital technology to work. This consulting presentation is dynamic and includes practical suggestions .

The approach is similar to a consulting engagement. You not only access valuable information, but you also have assistance in using it to improve your company.

World Economic Forum: The power of analytics for better and faster decisions by Dan DiFilippo

Consulting services often include publishing slide decks for a broader public audience. This presentation uses bullet points to recap the World Economic Forum annual meeting topics. It includes infographics to enclose plenty of information without overcharging the PowerPoint slides.

Medical Cost Trend: Behind the Numbers 2017

Strategy& – Sector performance and structure sector reform

Strategy& – The 2016 Chief Digital Officer Study

Strategy& – Consumer Research into Rapid Charging

Strategy& – Making zero-emission trucking a reality

FAQs About Consulting Slides

1. how can i create visually appealing consulting slides that effectively communicate my message.

Striking a balance between aesthetics and content is the key to producing consultation presentations that are aesthetically engaging.

It’s crucial to employ polished fonts, professional-looking color schemes, and high-quality photographs.

Your slides’ information should be understandable, succinct, and clear at the same time. Focus on using visual aids like charts and graphs to explain your arguments rather than using excessive amounts of words.

2. What is the best way to structure a consulting slide deck for maximum impact?

Making a great impression depends on the proper structure of your consulting slide show. Establishing your purpose and essential statements should come first.

Next, arrange your content in a straightforward and logical fashion. Break up material with headings, subheadings, and bullet points, and add visuals to keep readers interested and engaged.

3. How can I effectively use charts and graphs in my consulting slides to convey data and analysis?

In consulting slides, charts and graphs may be highly useful for communicating facts and analysis.

Yet, it’s crucial to utilize them wisely and make sure they’re simple to read and comprehend. Select the appropriate chart or graph type for your data, and make sure your labels and captions are precise and unambiguous.

Highlight important elements with color, but be careful not to use too much as it could become overwhelming.

4. What are some common mistakes to avoid when creating consulting slides?

While producing consulting slides, frequent faults to avoid include adding excessive text, employing poor-quality graphics, and being overly complex.

Keep your slides straightforward and simple to follow, and concentrate on your main points. Avoid using technical or jargon-filled terminology that can confuse non-experts.

5. How can I ensure that my consulting slides are engaging and hold my audience’s attention?

While presenting consultation slides, it’s crucial to keep your audience interested and engaged. Let your views come to life by using examples, comedy, and narrative approaches.

Provide time for questions and comments while maintaining a steady pace. Above all, make sure that your material is pertinent and catered to the wants and needs of your audience.

6. What are some strategies for creating consulting slides that are easy to understand for non-experts?

Effective visual aids and clear, short wording are essential for creating consultation slides that laypeople may easily grasp. Avoid technical jargon and acronyms and speak in plain, understandable terms.

Make your information more readable and understandable by including visual aids like pictures, charts, and graphs to explain your arguments.

7. How can I effectively use storytelling in my consulting slides to make a compelling argument?

Using storytelling to create engaging consulting presentations can be quite effective. Create a coherent narrative arc first, then support your claims with examples and experiences.

Add visual elements to your narrative, and use evidence and analysis to back up your claims. To make sure that your storytelling is compelling and effective, practice your presentation.

8. What are some best practices for presenting consulting slides to clients or audiences?

Effective consulting slide presentations involve thorough planning and preparation. Make sure you are familiar with all of your content by repeatedly practicing your presentation.

Engage your audience with body language and eye contact, and be receptive to inquiries and criticism. Above all, project enthusiasm and confidence in your writing.

9. How can I incorporate feedback from stakeholders into my consulting slides to improve their effectiveness?

Your consultation slides can be made more successful by including stakeholder feedback. Determine the most important areas for which input is required first, and be receptive to constructive criticism.

Use comments to improve your material and make sure it is interesting and relevant for your audience. Maintain an open mind and be prepared to adjust as necessary.

10. How can I effectively balance the amount of information on each consulting slide to avoid overwhelming the audience?

In order to prevent confusing your audience, it’s important to balance the amount of information on each consulting slide. Focus on your main points and use clear, succinct language.

Employ charts and graphs to illustrate your arguments, and use headings and bullet points to break up long paragraphs of text. Keep in mind that simplicity and clarity often win out over complication.

Conclusion on Consulting Slides from Top Consulting Firms

Before building your next consulting presentation, analyze the information and examples above. They will help you understand how to create a solid structure. You can start by writing a compelling introduction.

Keep your audience engaged throughout the presentation. Then, outline the crucial points in your message. Showing clients how to act according to the data you presented builds trust.

Furthermore, take time to improve and turn to other consultants for advice. No matter the goal of your presentation, you will create outstanding consulting slides.

Ready to Dive in for More Fun?

Check out these extra resources to uncover all the details about the consulting business:

  • How to Get Clients as a Consultant
  • How to Run a Consulting Business & Be Successful
  • How to Promote Your Consulting Business? From A-Z
  • The Most Effective Marketing Strategies for Consultants
  • How to Become an Independent Consultant
  • What is a Business Automation Consultant and How You Can Be One
  • How to Become a Tax Consultant and Be Great at It

Tamara Jovanovic

  • Tamara Jovanovic

Tamara Jovanovic is an SEO Content Specialist who enjoys learning about different industries, people, and how to solve problems through content. She is curious by nature and eager to experiment with new ideas that could provide value to readers. Often she spends hours analyzing why things worked or didn’t so she could be equipped with data and improve with every new task. Likes reading, learning, playing games, growing plants, and enjoying a good cup of coffee.

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5 Essential Steps to Mastering Your PowerPoint Consulting Presentation

In the world of business consulting, presentations are the lifeblood of communication. They are tools that distill complex information into digestible insights, driving critical decision-making processes. The ability to craft an exceptional consulting presentation is a skill that separates top-tier consultants from the rest. This guide will provide you with an in-depth look into the art of creating compelling, impactful PowerPoint slides that resonate with your audience, just like the ones used by leading consulting firms such as McKinsey , Bain , BCG , and the Big 4 (KPMG, Deloitte, PWC, and EY) .

We will dive into slide structure, design, and formatting . These elements, when executed effectively, can deliver clear insights in a standardized and consistent manner. More than that, we’ll also share some tricks of the trade to help you achieve that elusive professional look. From mastering title creation to selecting the right chart , implementing focused coloring to crafting concise text , each step will bring you closer to delivering an unforgettable consulting presentation.

Buckle up as we embark on this journey to perfecting your PowerPoint skills and transforming your business data presentation. By the end of this guide, you will be equipped with the knowledge to prepare slides like a professional consultant and be ready to impress any audience with your powerful consulting presentations.

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Master the Art of Title Creation

A compelling title can make or break your consulting presentation. It’s the first thing your audience will read and it sets the tone for the rest of your slide. In the world of consulting, the title isn't just an introduction to your slide; it's a powerful summary that carries the main point you want to deliver .

When crafting a title, it’s essential to be clear and concise. Instead of using a single word or phrase that merely introduces the topic, consider writing a complete sentence that encapsulates the key message of the slide. This strategy is regularly used by leading consulting firms, helping them to communicate their points effectively and efficiently.

how to make a presentation consulting

For example, instead of titling your slide "Sales Performance," consider using a more descriptive title like "Q1 Sales Performance Exceeded Targets Due to Increased Market Share." This gives your audience an immediate insight into what the slide is about and what the key takeaway is. It sets the stage for the rest of the slide and enables the audience to understand the supporting details better when presented.

By mastering the art of title creation, you can transform your PowerPoint slides from simple visual aids into powerful communication tools that drive home the main point of your consulting presentation. The rest of the slide – be it charts, graphics, or bullet points – should then provide the supporting details that reinforce this main point, ensuring a cohesive and impactful presentation.

Select the Right Chart

After you have crafted a compelling title, the next crucial step in creating a high-impact consulting presentation is choosing the right chart to represent your data. The correct chart type can visually emphasize your main point, making it easier for your audience to understand the key message you're trying to convey.

In consulting presentations, charts are not merely decorative elements. They serve as visual narrators of your data story. To demonstrate this, let's consider a scenario where you're explaining sales performance. Instead of using a simple bar chart, you might choose a waterfall chart, a powerful visual tool that clearly shows what drives sales performance compared to the previous year (PY) and plan (PL).

For instance, a waterfall chart can effectively illustrate factors such as underperformance due to a postponed deal, customer churn, or supply bottleneck. The main takeaway, in this case, is not the total amount of sales but rather the explanation of variance against the plan. This approach puts sales drivers into the spotlight and allows your audience to quickly understand the reasons behind the numbers .

how to make a presentation consulting

Thankfully, choosing the right chart type is made easier with tools like the Zebra BI Chart Selector . This tool can guide you to select the most appropriate chart type for your data, ensuring your main point is clearly communicated. By selecting the right chart, you're not just enhancing the visual appeal of your consulting presentation; you're also making it more insightful and impactful.

Implement Focused and Consistent Coloring

The use of color in your consulting presentation plays a crucial role in conveying your message effectively. Strategic use of color can make finding insights quicker and easier, saving your audience time and mental effort. The key here is to remain focused and consistent.

Imagine a slide showing sales performance data. Clever use of color can highlight the positive and negative impacts on sales. For instance, green could indicate positive growth or favorable conditions, while red could signal a decline or areas needing attention. This simple color-coding system removes unnecessary confusion, enabling the audience to instantly understand the state of affairs.

Positive and negative variances are shown in green and red

In addition, using different shades or hues for the previous year (PY), plan (PL), and actual (AC) can further enhance your presentation. For instance, you could use light grey for PY, white for PL, and dark grey for AC. Such a color scheme helps differentiate these three categories, making it easier for the audience to follow the data.

However, while employing colors can be beneficial, be mindful not to overuse them. Increasing the number of colors on your slide can overwhelm the audience, diluting the effectiveness of your presentation. Stick to a consistent palette that aligns with your message and brand identity.

By implementing focused and consistent coloring, you're not only making your slides visually appealing, but you're also enhancing their communicative power, making your consulting presentation more impactful and memorable.

Craft Concise and Effective Text

While visuals and colors play a pivotal role in your consulting presentation, the text is equally important. It provides context to your visuals, clarifies your points, and further supports the key message of your slide. However, the effectiveness of your text depends largely on how it's crafted.

In a professional consulting presentation, the text needs to be concise and to the point . Long, verbose explanations can overwhelm your audience and dilute the impact of your key message. Instead, strive for brevity and clarity. Use bullet points to break down complex ideas, making them easier to digest. Remember, your slide is not a document; it's a visual aid. The text should support the visuals, not overshadow them.

Another technique to consider is the strategic use of bolding . By bolding key portions of your text, you can draw your audience's attention to important points. This can be particularly useful when presenting complex data or insights. However, exercise caution when using bolding. If overused, it can lose its impact and make your slide look cluttered.

By mastering the art of crafting concise and effective text, you can complement your visuals, enhance your key message, and make your consulting presentation more engaging and impactful. The result? A presentation that not only looks professional but also communicates effectively and persuasively.

Professional Tricks for Efficient Slide Preparation

After learning the basics of title creation, chart selection, color use, and text crafting, it's time to look at some professional tricks that can take your consulting presentation to the next level. These are techniques that top consulting firms use to achieve a polished, professional look efficiently.

One such trick is the use of the Align function in PowerPoint.

how to make a presentation consulting

Aligning slide objects to each other ensures a clean, organized layout. To achieve perfect alignment, select all objects on the slide (Control + Click), then choose the Align function in the Home Tab of your PowerPoint. Here, you can align objects to the left, right, top, middle, or bottom. If you have elements listed vertically and are struggling to distribute them evenly, the distribute vertically and distribute horizontally functions can be your solution.

Another professional trick is the use of gridlines and guides . These features help you align objects on your slide, ensuring that they are properly positioned and evenly spaced. You can access gridlines and guides in the View Tab of PowerPoint. By right-clicking in the slide area, you also get the option to add additional vertical or horizontal guides.

how to make a presentation consulting

These tricks might seem minor, but they have a substantial impact on the overall appearance of your consulting presentation. They ensure a professional look and feel, enhancing your audience's viewing experience and making your key points more compelling. Remember, the devil is in the details, and paying attention to these details can make a significant difference in your consulting presentations.

Preparing Slides with Zebra BI

Having learned the art and science of crafting a compelling consulting presentation, it's time to bring it all together using a practical tool. Zebra BI is a leading tool for visualizing data in PowerPoint, and it can significantly streamline the process of creating professional slides.

Suggested reading: Preparing slides with Zebra BI

Zebra BI excels in transforming complex data into easy-to-understand visuals. It offers an array of chart options, allowing you to choose the most effective way to present your data. For instance, you might need to create a waterfall chart to illustrate sales performance variance against the plan. Zebra BI can help you create a waterfall chart that doesn't just look good but also communicates your point effectively.

The tool also provides features that support the principles we discussed earlier. It allows for consistent coloring , aligning with your branding or the message you want to convey. It also supports concise text placement, ensuring your key points stand out.

In short, Zebra BI combines the elements of effective slide creation into a single, user-friendly interface. It's a powerful tool that can elevate your consulting presentation, turning your insights into compelling stories that resonate with your audience. By mastering Zebra BI, you're not just enhancing your PowerPoint skills; you're also positioning yourself as a highly proficient consultant, capable of delivering impactful presentations that drive decisions.

The ability to create a compelling consulting presentation is a critical skill in today's data-driven business environment. By leveraging the power of PowerPoint and integrating the best practices of leading consulting firms, you can deliver presentations that are not just visually appealing, but also rich in insights and effective in driving decisions.

Mastering the art of title creation , selecting the appropriate chart type , using color strategically, crafting concise and effective text , and applying professional design tricks are all important steps to creating an impactful consulting presentation. Using a powerful tool like Zebra BI can further streamline this process, allowing you to transform complex data into easy-to-understand visuals.

Remember, the goal of a consulting presentation is not just to inform, but also to persuade.

By enhancing your PowerPoint skills and adopting a consultant's approach to presentation design, you can deliver powerful messages that resonate with your audience and drive meaningful action. With these skills at your disposal, you are well-equipped to take your consulting presentations to new heights.

Dive Into The Future of PowerPoint Presentations

Ready to take your PowerPoint presentations to the next level? Zebra BI for Office is here to transform your data into powerful, impactful visuals.

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6 Consulting Pitch Deck Examples to Win Clients (+Templates)

Explore top consulting pitch deck examples and templates and learn how to create compelling consulting decks that captivate clients and close deals effectively.

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What is a consulting pitch deck?

A consulting pitch deck is a focused presentation designed for consultants to highlight their skills, services, and unique solutions to prospective clients. It's a strategic tool for building client relationships and demonstrating how they can solve specific business challenges.

A mediocre consulting pitch deck could be costing you clients

As a consulting wizard, you can quickly understand and address client issues. But when it's showtime, does your pitch truly reflect your expertise?

Too often, even skilled consultants often miss out on closing deals due to unimpressive presentations. This disconnect between your skills and how you showcase them can make or break client relationships.

An underwhelming pitch deck misses the mark in winning clients and can tarnish your professional image.

But don't worry, I've got you covered! In this post, I'll teach you how to create consulting pitch decks that tell the story of your business, complete with real-life examples and easy-to-use templates. No more deals slipping through your fingers!

Let’s get started!

What to include in a consulting pitch deck?

Creating a consulting pitch deck is more than just showcasing your services; it's about mapping out a path to success for your clients.

A compelling pitch deck is key to gaining a client's trust and securing their business. Here's what you need to include to craft a pitch deck that truly makes an impact.

9 essential slides of a consulting pitch deck:

  • Executive summ ary: Kick off with a brief yet powerful summary that pinpoints the client's issues and your strategic solutions.
  • Your Unique Value Proposition: Illustrate what sets you apart. Focus on your unique skills and how they benefit the client's specific situation.
  • Action plan: Outline the precise steps and methods you'll employ to tackle the project's objectives.
  • Goals: Define the achievements and milestones you plan to hit with your consulting services.
  • Expected results: Clarify what the client will gain, detailing the tangible outputs of the project.
  • Project timeline: Map out a clear, achievable timeline for the project, setting realistic milestones.
  • Pricing details: Clearly state your fees, including any flexible payment options or conditions.
  • Terms and conditions: Lay out the terms of your service to ensure mutual understanding and agreement.
  • Next steps: Conclude with a straightforward call to action, guiding the client on the next steps after the pitch.

What is the best consulting pitch deck format?

Finding the right format for your consulting pitch deck is like choosing the perfect outfit for a key meeting – it needs to impress.

Traditional formats like Word documents or PDFs, while great for detailed content and printing, often fall short in today's fast-paced, digital world. They can be clunky and less user-friendly, especially for tech-savvy audiences.

Switching to a more interactive, visually engaging format can elevate your pitch deck from good to unforgettable.

Here's a comparison of the most popular formats:

The key advantages of interactive formats:

Engagement boosters: Interactive decks are all about making your audience part of the story. With features like clickable elements and embedded videos, they turn a passive viewing experience into an active exploration.

Visual storytelling: These formats shine in presenting data in a visually engaging way. Complex information becomes easy to grasp and attractive, thanks to well-designed charts and infographics.

Personalized experience: The beauty of interactive formats lies in their adaptability. You can tweak each deck to resonate with your client's brand and needs, making every presentation feel tailor-made.

On-the-go accessibility: In our mobile-centric world, being able to access and share your pitch on any device is a superpower. Interactive decks are perfect for this, offering convenience without compromising on quality.

You can see the difference between static and interactive below. Which deck would you rather read?

Static PPT example

Consulting pitch deck examples that clinch deals

Creating a consulting pitch deck is like building a bridge between your expertise and the client's needs. In this section, I’ve prepared the best examples of consulting pitch decks that successfully make this connection.

We'll examine what elevates each example – from their clear articulation of value to their visually engaging and structured approach.

NOTE: These are imagined decks that are usable as templates. They're tried and tested, designed with best practices in mind, and are fit for every device.

Consulting agency pitch deck

This pitch deck from Unicornis Consulting is a prime example of how to effectively communicate a consulting firm's value proposition, focusing on strategic insights, operational efficiency, and custom solutions.

What makes this consulting pitch deck great:

  • Embedded case study: The deck includes a detailed case study, providing real-world evidence of their impact.
  • Interactive data visualization: It utilizes engaging charts and graphs to illustrate business efficiency improvements.
  • Smart Call-to-Action (CTA): It concludes with a compelling CTA that lets clients book a meeting directly from the deck.

Consulting service pitch deck

SpoonCo Consulting's pitch deck stands out for its innovative approach to addressing modern business challenges, emphasizing custom solutions, data-driven insights, and change management.

  • Scroll-based design: The pitch deck offers an intuitive, easy-to-navigate format that enhances user experience.
  • Dynamic graphs and running numbers: It uses visually appealing data representation to convey complex information.

Customizable sections: The deck allows for easy adaptation to reflect specific client needs and branding.

Design consulting pitch deck

MirabiliX's pitch deck highlights their design expertise through strategic branding, visual consistency, and innovative concepts, presented in a visually engaging format.

  • Visual storytelling: It employs compelling imagery and design elements to showcase branding expertise.
  • Narrative flow: The deck's structure tells a cohesive story, guiding clients through the proposed solutions.

Interactive elements: It engages clients with clickable features for a more interactive experience.

Dark theme consulting pitch deck

InnovateX's pitch deck showcases their innovative consulting solutions with a blend of modern features, including a video cover and easy-to-personalize content.

  • Narrator slide: The deck directs the reader's attention effectively, ensuring key points are highlighted through guided narration.
  • Video on the cover: It captures attention immediately with a dynamic video introduction.

Dynamic personalization: It features the ability to add dynamic variables, creating a customized experience for each client.

Modern consulting pitch deck

For(k)Co Consulting's pitch deck addresses modern business challenges with a fresh, dynamic approach, utilizing cutting-edge design and interactive features.

  • Analytics panel access: It provides valuable insights into how the deck is being interacted with by clients.
  • Responsive design: The deck ensures a seamless viewing experience across various devices and screen sizes.
  • AI-assisted content and image generation: It utilizes AI tools to create compelling, relevant content and visuals, enhancing the overall impact of the presentation.

Light mode consulting proposal deck

This consulting pitch deck template is your go-to resource for showcasing your consulting skills. It's crafted to give a straightforward rundown of your services, project details, and how it benefits your client.

  • Clear timeline and budget details: The deck comes with easy-to-follow sections for the project's schedule and budget, making everything about the project clear and upfront.
  • Project snapshot: It includes a comprehensive summary that quickly covers the project's scope, cost, and timeline, so you get the big picture at a glance.
  • Eye-catching visuals: Neat visuals like icons and charts make the deck more informative, but also engaging and easy to read.

How to write a consulting pitch deck?

A lot of people think that just slapping their details on a McKinsey-style consulting deck template is a golden ticket to winning clients. But it's not just about the format; it's about how you tell your story.

Your deck should be a narrative that showcases your unique solutions and how they align with your client's needs. Let's dive into the key elements that will transform your consulting pitch deck from a simple presentation to a powerful tool for landing deals.

1) Understand your audience

Start by thoroughly understanding your client's industry, challenges, and goals. This knowledge allows you to tailor your pitch deck to address their specific needs, making your message resonate more effectively.

2) Ghost out the story

In his book “Strategic Storytelling: How to Create Persuasive Business Presentations”, Dave McKinsey recommends “ghosting out” your story on paper before jumping into creating slides on a computer.

This involves sketching a rough draft of your presentation, focusing on the narrative flow and key points. Sketch each slide’s main point, including any graphs or tables that support your argument.

Ghosting out your presentation before creating it digitally helps in maintaining focus on the story and the logical flow of information. It prevents getting sidetracked by design elements early on and ensures that the content drives the structure of the presentation.

3) Focus on clarity

Your pitch deck should communicate your ideas clearly and concisely. Avoid industry jargon and complex language. The aim is to make your message accessible and easily digestible for your audience.

4) Differentiate your services

Clearly articulate what sets your consulting services apart. This could be your unique methodology, your proven track record, or your specialized expertise. Ensure this unique value proposition is evident in your pitch deck.

Here's a great example of a unique value proposition slide:

Value proposition slide example

5) Maintain logical progression

Ensure your pitch deck has a logical flow. Start with an introduction, followed by the problem statement, your proposed solution, the benefits, and finally, a strong call to action.

This structured approach helps maintain the audience's attention and guides them through your narrative.

6) Back your claims with data

Incorporate data and analytics to support your recommendations. Use data visualization tools to present complex data in an easily digestible format.

This not only adds credibility to your pitch but also helps in making a stronger case to your clients.

Here's a great example of a data visualization slide:

Consulting pitch deck data visualization

7) Narrate a compelling story

Your pitch deck should tell a story. It should connect the dots between the client's needs and your services. Use real-world examples, case studies, or hypothetical scenarios to illustrate how your services can solve their problems.

The SCR framework is a narrative structure often used to create persuasive presentations. Originally developed by Barbara Minto at McKinsey, it is an adaptation of the classic storytelling arc to the context of business communications.

This is where you set the stage. In the context of a consulting pitch, the situation describes the current environment or context in which your client operates.

It could include market dynamics, recent changes in the industry, or the client's current position in the market.

The situation is the "once upon a time" of your story – it establishes the baseline from which everything else will deviate.

Complication

This element introduces a challenge or problem. In a business presentation, this could be an emerging competitive threat, a change in customer behavior, regulatory changes, internal inefficiencies, etc.

The complication disrupts the status quo and creates a sense of urgency or need for change. It's the pivot point that moves the narrative from a simple description of the current state to a narrative about addressing a challenge or seizing an opportunity.

The resolution offers a solution to the complication. In a consulting pitch, this would be your proposed strategy, solution, or action plan to address the identified challenges.

The resolution should be clear, actionable, and directly tied to the complication you've outlined. It's the climax of your story, providing a satisfying conclusion to the narrative arc you've constructed.

8) Guide the next steps

Finish your pitch deck with a clear and straightforward call to action. This could be as simple as inviting them to schedule a follow-up meeting, requesting a detailed proposal, or even visiting your website for more information.

The key is to make this next step effortless and actionable, increasing the likelihood that your clients will engage further. An easy-to-follow call to action not only prompts immediate response but also keeps the momentum of your pitch going.

Here's an example of a next step slide:

Next step slide example

How to design a consulting pitch deck?

Crafting the design of a consulting pitch deck is like setting the stage for your story. It's not just about filling slides with content; it's about creating a visual journey that captures and holds your audience's attention.

In a world where first impressions are crucial, your pitch deck design can be the deciding factor between capturing a client's interest or losing it.

Let's dive into the key design strategies that can transform your pitch deck into a compelling and visually engaging narrative.

1) Enhance user experience

Adopt a scroll-based design for a seamless and intuitive user experience. This approach allows your audience to easily navigate through your consulting pitch deck, much like scrolling through a webpage.

It's particularly effective for digital presentations, ensuring that your content flows smoothly from one point to the next.

Here's what scroll-based design looks like:

Consulting pitch deck scrollytelling example

2) Adapt to all devices

Ensure your pitch deck is responsive and looks great on any device, whether it's a laptop, tablet, or smartphone. In today's mobile-first world, a responsive design is crucial for accessibility and convenience.

Here's an example of a mobile-responsive deck:

Responsive deck example

3) Engage with interactivity

Incorporate interactive elements like clickable tabs, embedded videos, or expandable sections.

These features not only make your pitch deck more engaging but also allow clients to interact with the content, making the experience more memorable and personalized.

Here's a great example of an interactive slide:

Consulting pitch deck interactive slide

4) Tailor the content to your audience

Customize your pitch deck to reflect your client's brand and specific needs. Use their brand colors, logos, or any relevant imagery.

Personalized content shows that you've put thought into understanding their brand, making your pitch deck more relatable and impactful.

Here's a great example of a personalized deck:

Personalized deck example

5) Maintain a cohesive look

Ensure your pitch deck reflects your own brand identity consistently. Use your brand colors, fonts, and logos throughout the deck. Consistent branding not only looks professional but also helps in building your brand recognition.

Using an interactive pitch deck creator , you can automatically extract branding information from any website and apply it to your deck.

Here's an example of a branded deck:

Branded deck example

6) Focus on readability

Use a clean and organized layout with plenty of white space. Avoid cluttering your slides with too much text or too many visuals. A clean layout helps in keeping the focus on your key messages and makes the content easier to absorb.

Interactive consulting pitch deck templates

Starting from scratch to create a consulting pitch deck requires not only time and effort but also a keen eye for design and storytelling.

Interactive consulting pitch deck templates save you time on design and layout, letting you focus on customizing the content to your specific audience.

These templates are also designed with best practices in mind, ensuring that your pitch deck ticks all the boxes while standing out.

Grab one and see for yourself.

how to make a presentation consulting

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15 Consulting Presentation Examples from Industry Leaders: Bain, Deloitte, and McKinsey

  • Written by: Rishabh Pugalia
  • Updated: June 9, 2023

Did I miss any points? Let’s connect on LinkedIn .

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Consulting presentations are more than just a collection of slides. They are tools used by consultants to share their findings, insights, and suggestions with clients.

If you’ve reflected on –

  • What sets apart a consulting presentation from a regular one?
  • How do top consultants manage to convey complex information in a clear and compelling manner?

Then you’re in the right place.

These presentations play an important role in decision-making and organizational changes.

What is a Presentation?

A presentation is a way of sharing information. You can use it in different settings, such as group discussions, meetings, or when you’re explaining something to your team. It could be a demonstration, a talk, a lecture, or a speech. It’s usually set up to share information systematically to an audience.

The aim is to share information effectively with listeners. It should be interesting, easy to understand, and convincing. It’s an important skill in many fields, such as business, teaching, science, and public speaking.

FURTHER READING

  • Types of Marketing Collateral Design You Need to Know
  • 11 Inspiring Presentation Designs Examples for Data Privacy

What is a Consulting Presentation?

A consulting presentation is a document that outlines their findings, analyses, and suggestions for a client. It is typically used as a tool to explain the work in a structured and logical way.

The goal is not just to present information. It is to persuade the client to take action based on the consultant’s suggestions. Therefore, it needs to be clear, impactful, and based on solid data and analysis.

15 Examples of Consulting Presentation

Here are 15 examples of consulting presentations. Let’s explore their unique characteristics and the elements that make them stand out.

The consulting presentation is a detailed financial analysis of NYCHA. It includes the current financial situation and challenges faced by the organization.

The unique element of this presentation is mapping out how to implement recommendations in detail. It includes a timeline, key milestones, and roles and responsibilities.

The presentation is neat and consistent in terms of font and color palette.

how to make a presentation consulting

2. McKinsey

This consulting presentation talks about the impact of past technologies and potential impact of future technologies on the minerals industry.

The unique elements are detailed case studies on specific commodities and the outline of specific implementation strategies.

It delivers important information that isn’t readily available elsewhere. They used interesting graphics to easily show changes and movements over time.

The white background with simple design minimizes distraction from the key points.

how to make a presentation consulting

3. Deloitte

This consulting presentation provides a comprehensive analysis of the global, regional (East Africa), and local (Kenya) economic outlook.

The features that stand out in this presentation are a detailed agenda and a list of speakers with their roles.

A specific layout is followed by all the slides of the presentation. The vibrant color palette resulted in vibrant visuals that work well together.

how to make a presentation consulting

Click here to learn more.

This consulting presentation talks about the scope and the process of the Operational Excellence diagnostic. It includes a detailed discussion on the five opportunity areas and two enablers found by the Operational Excellence Steering Committee.

It provides a detailed timeline of the Steering Committee meetings, which is not commonly seen in many presentations.

The presentation layout is neat and uncluttered. The typography and colors are consistent throughout.

how to make a presentation consulting

5. Accenture

The consulting presentation includes a detailed analysis of intelligent operations. It discusses the importance, components, implementation steps, and benefits of the concept.

The presentation talks about the five essential components of intelligent operations (Innovative Talent, Data-Driven Foundation, Applied Intelligence, Leveraging the Power of the Cloud, and a Customer-First Approach) and the role of each of these components in creating it. It provides a clear roadmap for businesses looking to implement these operations.

The consistent use of the same colors and typography keeps the presentation harmonious.

how to make a presentation consulting

6. Alvarez & Marsal

The consulting presentation provides a thorough list of distressed credits.

This list includes a wide range of details (the company name, country, sector, debt instrument, maturity, total debt, percentage of total debt, EBITDA, and debt/EBITDA) that is not commonly seen in presentations.

Another unique element of this presentation is the forward-looking view of the situation presented here.

Every slide includes the company logo. Although a small detail, it builds brand affinity and familiarity.

how to make a presentation consulting

7. Roland Berger

This consulting presentation is an analysis of the supply chain risks associated with the Lithium-Ion battery market. It discusses the impact of recycling in mitigating supply chain risks and provides insights into risk mitigation strategies.

It discusses the role of different stakeholders (including OEMs, cell and CAM suppliers, mining companies, and legislators) which serves as a unique feature.

The most unique element here is the slide design on a dark background. The color palette consists of various tones of blue and gray that compliment the background perfectly.

how to make a presentation consulting

The consulting presentation is about project management and its importance.It includes a brief profile of the presenters, outlining their experience and expertise. This provides credibility to the presentation.

It lists out the warning signs of a failing project. This is a unique element as it provides valuable insights into the common pitfalls in project management.

Another unique element is the section with key takeaways towards the end.

The color palette, typography and visuals catches attention and highlights key points.

how to make a presentation consulting

9. Strategy&

This consulting presentation talks about powertrain technologies in detail, including their advantages, disadvantages,techno-economic characteristics etc.

The unique element here is the TCO (Total Cost of Ownership) analysis for different powertrain technologies. It also includes the effect of selected opportunities and threat

Detailed market outlook, including sales projections and market diffusion, is not commonly found in many presentations either.

The infographics are visually appealing and add value to the presentation

how to make a presentation consulting

The consulting presentation provides a thorough report on the impacts of COVID-19 on various sectors of Australia.

The report uses a unique framework. It is based on a wide range of public data and targeted consultation, making it a reliable source of information.

The report does not only include the opportunities, challenges, and current impacts. It also talks about how it could affect the future. It is an unique element that provides valuable insights in the infrastructure sector.

The presentation design is simple, precise and consistent. That makes it easy to understand.

how to make a presentation consulting

11. Booz Allen Hamilton

This presentation design is a detailed investor presentation for Booz Allen.

The most unique feature of this presentation is the company history illustrated as a timeline. This is a great way of establishing brand credibility.

With a clean and consistent layout and muted colors, this presentation design showcases a professional approach.

how to make a presentation consulting

This consulting presentation is a report of ICOs, including their performance, the reasons for their success or failure, and the trends that have emerged.

The report includes key takeaways and an outlook for the future. This unique feature provides valuable insights for investors and other stakeholders in the ICO market.

Discussing the methodology is another unique feature of the report.

The simple presentation design looks neat and keeps the focus on the data.

how to make a presentation consulting

13. Oliver Wyman

The consulting presentation gives fundamental facts and recommendations for corporate leaders as an effect of covid-19.

The table of contents (ToC) of this consulting presentation do not just mention the various sections. It also has a list of key topics and a brief summary of that section. It is a unique element.

Another unique element is the executive summary. It is written in a table format and includes the unknown facts along with the known ones.

The variety in colors and typography add visual interest to the presentation.

how to make a presentation consulting

14. AT Kearney

This consulting presentation discusses the specific impact of COVID-19 on Turkey. It especially talks about economy in terms of sectors like, tourism, automotive, and textile.

It provides a customized actionable plan for business owners. This approach adds a unique and personal touch to the presentation.

The presentation design includes multiple visual elements, such as graphics, flat icons etc to make it more accessible to everyone. The consistent color palette throughout makes it even more appealing.

how to make a presentation consulting

This consulting presentation offers advice and tools to audit committees to enhance their skills and understanding.

It includes a unique communications network diagram that shows the interaction between different entities (the listed company, institutional investors, sell-side analysts, and media).

It highlights key areas. This unique feature provides insight into the areas that are important for clients to understand and consider.

The presentation deck is basic and has a professional approach.

how to make a presentation consulting

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A well-built presentation can be very effective. Consulting presentations are about organizing your message, explaining complex details simply, and convincing your audience effectively. They guide decision-making and motivate action.

Consulting presentations reflect the consultant’s understanding, analytical abilities, and capability to provide practical solutions.

The main goal of a consulting presentation is to be of value to your client. Concentrate on their requirements, clearly present your findings, and make suggestions that result in significant improvement.

A presentation is a method of communicating information, ideas, or findings to an audience. It’s often a speech or lecture accompanied by visual aids such as slides, charts, or videos. The goal is to inform, educate, persuade, or share insights on a particular topic.

The target audience for a consulting presentation usually includes decision-makers and stakeholders in a business. This could be executives, managers, team leaders within a company. Sometimes, it can also include employees, shareholders, or even clients and potential investors.

The key objectives of a consulting presentation include:

  • Communicating findings and insights from a analysis of the client’s situation or problem.
  • Providing tailored, practical recommendations for improvement.
  • Persuading the audience of the value and feasibility of these recommendations.
  • Creating a dialogue for further discussion and refinement of the proposed solutions.
  • Building a roadmap for implementation, including next steps and potential challenges.

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The Consulting Pitch Deck Guide + 2024 Update (Best Consulting Presentation Examples & Template)

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January 23, 2024

Presentation and Pitch Expert. Ex Advertising.

$100mill In Funding. Bald Since 2010.

So you want to create a consulting pitch deck (or just deck in short), to win that next client? Raising funding for your consultancy? Or maybe you’re just trying to present the latest campaign results to your clients and brighten their day?

The last might be impossible but making a good consulting pitch deck isn’t and this article will help you create one.

Don’t worry, you won’t be making it from scratch.

I’m Viktor, a  pitch deck expert ,  presentation expert , and burger lover. My work has helped my clients win 100s of pitches and helped 100+ companies develop decks that are currently helping them raise investments and close deals.

I’ve personally worked with an Ex-Bain consultant and helped him develop a deck for his company.

This guide specifically aims at helping you understand what a consulting pitch deck is and how you can create one.

Let’s dive in.

Book a free personalized pitch deck consultation and save over 20 hours of your time.

Join hundreds of successful entrepreneurs who’ve transformed their pitch decks with my help.

Let me develop an investor ready deck by using my hands-off approach, which includes: market research, copy, design, financials, narrative and strategy.

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What is a Consulting Pitch Deck?

definition of a consulting pitch deck

A consulting pitch deck is a presentation that provides an overview of a consultant’s services, capabilities, and qualifications. It is used to explain why the consultant is the best choice for a particular project or engagement.

The deck typically includes slides highlighting the consultant’s experience, portfolio of past projects, qualifications, fees and other details that can help clients make an informed decision. It should be concise and easy to understand so it can be quickly referenced and reviewed by clients when making their decision.

What Is The Goal Of A Consulting Pitch Deck?

The goal of a consulting pitch deck is to make sure that potential clients are aware of all the details about the services the consultant can provide so they are comfortable enough to hire them for their project.

What Does It Take To Get the Key Points in Your Consulting Pitch Deck

To make your consulting pitch deck effective and persuasive, it is important to identify the key points of your proposal. You will need to gather relevant information and evidence in order to make a compelling argument that will convince your potential clients.

This could include market research, case studies, testimonials, financial projections and any other relevant data that can be used to show the value of your services. It is also important to ensure that the presentation of this information is clear and easy for your audience to understand.

Additionally, you should practice delivering the presentation before presenting it so you can be confident in delivering it effectively. With all these elements in place, you should have the necessary components for an effective consulting pitch deck.

Essential Slides for a Consulting Pitch Deck

A consulting pitch deck should be tailored to the client’s specific needs. It should include slides that provide an overview of the company, its services and capabilities, a description of the team and their qualifications, success stories from previous engagements, as well as a financial analysis of how the company can help them achieve their goals.

Additionally, some essential slides to include in any consulting pitch deck are slides that focus on the problem or opportunity being addressed, a timeline for implementing solutions, unique features or advantages over other firms in the same market space, competitive analysis of potential solutions, and a summary slide highlighting key points.

All this will ensure that your pitch is comprehensive enough to adequately demonstrate why your firm is the best choice for their needs.

How to Get a Winning Pitch Deck for Your Consulting Presentation

A winning pitch deck for your consulting presentation requires careful planning and preparation. Start by researching the topics you plan to cover in the presentation, as well as the industry and target audience.

Once you have a clear understanding of what needs to be discussed, create a draft outline for your presentation. Your pitch deck should include visual aids such as graphs, charts, and images that help support your points.

Additionally, make sure to include a summary of key takeaways from the presentation so that audiences can remember the most important points. 

Finally, practice delivering your presentation to ensure that it is engaging and persuasive. With these tips, you can create an effective pitch deck for your next consulting presentation.

Consulting Pitch Deck Presentation Examples

Consulting pitch deck presentation examples are a great way to learn how to create an effective, professional presentation. A good example should include slides that focus on the key points of your business strategy, mission statement, and target market. It should also include visuals that can help draw attention to the most important aspects of your pitch.

Below you can find an example of consulting pitch deck that meet these requirements and might help you in getting the impression in regards to what a consulting pitch deck presentation might look like:

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CMOs of IT companies are at a significant edge when it comes to utilizing data and digital technologies to enhance business outcomes. PwC’s goal is to change the focus of digital marketing from clicks and views to the development of customer experiences that provide profitable business outcomes.

This is just another superb illustration of a presentation that was conducted well. Slides 15–18 additionally include a real-world case study that offers step-by-step specific guidance.

Many presentations include facts and recommendations without providing any justification. Remember that highlighting your successes and client endorsements will increase your reputation.

You can check the whole presentation at the following link:

Hypothetical Pitch Deck Ideas To Inspire You

My favourite part of any article – sharing some of my drawer ideas to help you build your next consulting deck and business. Feel free to “borrow” them too.

1. GreenTech Consulting

Slide 1: Introduction

  • Logo of GreenTech Consulting
  • Tagline: “Pioneering Sustainable Business Solutions”

Slide 2: Problem Statement

  • Statistics on environmental degradation caused by businesses
  • Quote: “The future of business is green.”

Slide 3: Our Solution

  • Offer sustainable business models
  • Implement green technologies in existing businesses
  • Reduce carbon footprint and waste

Slide 4: Market Analysis

  • Size of the green technology market
  • Potential growth rate
  • Target industries: Manufacturing, Retail, IT

Slide 5: Services Offered

  • Carbon footprint analysis
  • Green tech implementation
  • Waste management solutions

Slide 6: Case Study

  • Before-and-after scenario of a manufacturing company that adopted our solutions

Slide 7: Team

  • Photos and brief bios of key team members

Slide 8: Financial Projections

  • Revenue, profit, and growth projections for the next 5 years

Slide 9: Ask

  • Seeking $500,000 investment for market expansion and R&D

2. EduTech Consultin g

  • Logo of EduTech Consulting
  • Tagline: “Revolutionizing Learning with Technology”
  • Challenges in traditional education systems
  • Need for technology integration in schools
  • Implementing modern EdTech solutions in schools
  • Training educators to use technology effectively
  • Number of schools without EdTech solutions
  • Potential growth in the EdTech sector
  • EdTech tool integration
  • Teacher training workshops
  • Virtual classroom setups
  • Success story of a school that saw improved student performance after our intervention
  • Seeking $300,000 investment for product development and market outreach

3. HealthTech Consulting

  • Logo of HealthTech Consulting
  • Tagline: “Innovating Healthcare for Tomorrow”
  • Inefficiencies in current healthcare systems
  • Need for technology-driven healthcare solutions
  • Implementing telemedicine solutions
  • Integrating AI-driven diagnostic tools
  • Potential growth in the HealthTech sector
  • Target: Hospitals, clinics, and private practices
  • Telemedicine setup
  • AI diagnostic tool integration
  • EHR (Electronic Health Record) system implementation
  • A hospital that reduced patient wait times by 50% after our solutions
  • Seeking $750,000 investment for R&D and global expansion

For an outline tailored to the layoff consulting services industry, check this article out .

Consulting Pitch Deck Template

If you’re pitching a consulting service, you need a strong pitch deck to grab the attention of buyers and investors.

The good news is you don’t have to make decks from scratch. Creating an effective consulting pitch deck is all about knowing what slides to include. You can find tons of templates on sites like Canva, Slidesgo, and Google Slides, but none of them will align with the brand you represent.

What will happen is you’ll need to spend hours adjusting these templates to fit your brand guidelines. 

There’s a better way.

My clients have used my written template to craft stellar consulting pitch decks in half the time and designed a deck that secured their new consulting pitch some air time.

Questions That Investors Ask You When Presenting Your Consulting Pitch Deck:

When you present a consulting pitch deck to potential investors, you should be prepared to answer a range of questions that investors typically ask. These questions are designed to assess the viability, potential, and risks associated with the consulting proposal. Here are some common questions that investors might ask:

  • Who are the members of your team, and what are their qualifications?
  • What previous experience does your team have in this field?
  • Why did you decide to start this consulting firm?
  • What problem are you solving for your clients?
  • How is your solution different or better than existing solutions in the market?
  • Who are your main competitors, and what sets you apart from them?
  • What is the size of your target market?
  • Who are your target clients?
  • What is the growth potential of this market?
  • How do you plan to monetize your services?
  • What are your projected revenues and expenses for the next 3-5 years?
  • Do you have any existing clients or pilot projects?
  • How do you plan to acquire new clients?
  • What is your sales cycle, and how do you plan to shorten it?
  • Do you have any strategic partnerships in place?
  • How will you scale your operations as you acquire more clients?
  • What technology or tools will you use to deliver your services?
  • How do you ensure the quality of your services?
  • What is your current financial status?
  • How much funding are you seeking, and how do you plan to use it?
  • What are your key financial metrics and projections for the next few years?
  • What are the main risks associated with your consulting business?
  • How do you plan to mitigate these risks?
  • Have you identified any potential regulatory or legal challenges?
  • Do you have an exit strategy in place for investors?
  • Are you considering any future mergers or acquisitions?
  • Feedback and Iteration
  • How have you incorporated feedback from clients or other stakeholders into your business model?
  • How do you plan to adapt and evolve based on market feedback?
  • Intellectual Property
  • Do you have any proprietary methodologies, tools, or technologies?
  • How do you protect your intellectual property?
  • Cultural and Ethical Considerations
  • How do you ensure that your consulting practices align with ethical standards?
  • What is your company culture, and how do you plan to maintain it as you grow?

Investors ask these questions to gauge the potential return on their investment, understand the risks involved, and assess the competence of the consulting team.

10 Tips To Help You Craft A More Impactful Consulting Deck

  • Start with a Strong Hook: Begin with a compelling story, statistic, or problem statement that grabs the audience’s attention and sets the tone for the rest of the presentation.
  • Keep It Concise: Investors and clients have limited time. Aim for a pitch deck that’s around 10-20 slides. Each slide should convey a single, clear message.
  • Use Visuals Wisely: A picture is worth a thousand words. Use high-quality visuals, infographics, and charts to convey complex data or concepts. Avoid clutter and ensure each visual enhances understanding.

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It’s 1O crucial books that will help you improve the design and structure of your presentations, besides improving its delivery. Check it out below.

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  • Tell a Story: Structure your pitch deck as a narrative. Start with the problem, introduce your solution, showcase your achievements, and end with your ask. This flow helps keep the audience engaged. To help you improve your narrative, check this selection on the  best books for pitching . The authors have won billions in $ thanks to their ability to create stories when pitching and are sharing their methods with you.
  • Know Your Numbers: Be prepared with key financial metrics, market size, and growth projections. Investors will want to see that you’ve done your homework and understand the financial aspects of your business.
  • Highlight Your Unique Value Proposition (UVP): Clearly articulate what sets your consulting services apart from competitors. Whether it’s a unique methodology, proprietary technology, or specialized expertise, make sure it stands out.
  • Showcase Testimonials and Case Studies: Real-world examples of your work can be powerful. Highlight successful projects, satisfied clients, or significant results you’ve achieved.
  • Practice Your Delivery: The content of your pitch deck is crucial, but so is the way you present it. Rehearse your pitch multiple times, refine your delivery, and be prepared to answer questions confidently.
  • Design Matters: Ensure your pitch deck is professionally designed with a consistent color scheme, font, and layout. This not only makes your presentation visually appealing but also reinforces your brand identity.
  • End with a Clear Ask: Whether you’re seeking investment, a partnership, or a new client, be clear about what you want from the audience. Specify the amount of funding, the type of partnership, or the scope of the project you’re pitching.

What nobody will tell you: Crucial considerations to keep in mind when developing your consulting pitch deck and business

10 insights. These are things no advisor, startup event organizer or coach will tell you for free. We’ve done the research and combined it with our experience to give you these insights with no strings attached.

Market and Industry Analysis in Consulting Pitch Decks

Importance:

  • Establishes Credibility : Demonstrating a deep understanding of the market and industry shows potential clients that you are well-informed and capable of providing valuable insights.
  • Identifies Opportunities and Threats : A thorough analysis can highlight gaps in the market or emerging trends, positioning your consultancy as forward-thinking and proactive.
  • Aligns Solutions with Market Needs : By understanding the market, you can tailor your consulting services to meet the specific needs and challenges of the industry, making your pitch more relevant and compelling.
  • Informs Strategic Decision-Making : Insights from the market analysis can guide your strategic approach, ensuring that your pitch aligns with industry realities and client expectations.

Research and Actions to Take:

  • Utilize industry reports, market surveys, and competitor analysis.
  • Analyze market size, growth trends, and key players.
  • Investigate industry benchmarks and performance indicators.
  • Stay abreast of emerging trends and technological advancements.
  • Use tools like Google Trends and industry-specific databases to gather data.
  • Attend industry conferences and webinars for up-to-date insights.
  • Perform a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) of major competitors.
  • Understand their service offerings, market positioning, and client feedback.
  • Identify areas where your consultancy can offer unique value.
  • Tailor your analysis to the specific needs and pain points of potential clients.
  • Highlight how your services can address these specific industry challenges.
  • Use case studies or examples that demonstrate success in similar market conditions.
  • Use clear and concise visuals like charts, graphs, and infographics to present data.
  • Ensure that the market analysis is directly linked to your consulting services.
  • Provide a narrative that weaves the data into a compelling story about your consultancy’s role in the industry.
  • Keep the market and industry analysis current to reflect the latest trends and data.
  • Update your pitch deck regularly with new research and insights.

By focusing on these aspects, your consulting pitch deck will not only present a well-rounded understanding of the market and industry but will also demonstrate how your consultancy is uniquely positioned to meet the evolving needs of potential clients. This approach ensures that your pitch is both informative and strategically aligned with your audience’s interests and requirements.

Unique Value Proposition in Consulting Pitch Decks

  • Differentiation : In a crowded market, your UVP sets you apart, highlighting why clients should choose your consultancy over others.
  • Client Engagement : A strong UVP resonates with potential clients, addressing their specific needs and challenges, and shows how your services provide unique solutions.
  • Brand Identity : Your UVP is a reflection of your brand’s ethos and values, which helps in building a trustworthy image.
  • Focused Strategy : A clear UVP guides your overall business strategy, ensuring all services and communications are aligned with what makes your consultancy unique.
  • Conduct internal assessments to understand your consultancy’s strengths, specialties, and successful case studies.
  • Analyze client feedback and testimonials to gauge what clients value most about your services.
  • Research your target market to understand the challenges and pain points of potential clients.
  • Engage with clients through surveys or interviews to get direct insights.
  • Study competitors’ services and UVPs to find gaps or areas where your consultancy can offer something different or better.
  • Look for patterns in competitors’ client reviews to identify what clients feel is missing in their services.
  • Merge your unique strengths with client needs to formulate a UVP that is both true to your consultancy and appealing to your target market.
  • Keep your UVP concise, clear, and compelling. Avoid jargon and make it easily understandable.
  • Feature your UVP prominently in your pitch deck, preferably at the beginning to set the tone.
  • Use real-world examples or case studies to illustrate your UVP in action.
  • Align the design and tone of your pitch deck with the message of your UVP to create a cohesive narrative.
  • Ensure that all aspects of your pitch deck, from the market analysis to the service offerings, reinforce your UVP.
  • Train your team to understand and communicate the UVP effectively in client interactions.

By diligently crafting and integrating a UVP into your consulting pitch deck, you not only establish a unique market position but also create a strong connection with your potential clients. Your UVP becomes the foundation of your pitch, guiding how you present your services, approach client problems, and differentiate yourself in the competitive consulting landscape.

Client Pain Points and Solutions in Consulting Pitch Decks

  • Client-Centric Approach : Directly addressing client pain points shows that your services are tailored to meet their specific needs, enhancing the relevancy of your pitch.
  • Building Trust and Credibility : Demonstrating an understanding of the client’s challenges and offering concrete solutions establishes your credibility and builds trust.
  • Effective Problem-Solving : By focusing on solutions, you position your consultancy as a problem solver, essential for building long-term client relationships.
  • Competitive Edge : Showcasing your ability to identify and solve unique client issues can set you apart from competitors who may offer more generic services.
  • Conduct market research to understand common challenges in the client’s industry.
  • Use client testimonials, case studies, and feedback to identify specific pain points.
  • Engage in direct communication or surveys with potential clients to gather firsthand insights.
  • Develop tailored solutions that directly address the identified pain points.
  • Use a consultative approach to modify these solutions based on individual client needs.
  • Back up your solutions with data, statistics, and relevant case studies that demonstrate their effectiveness.
  • Use before-and-after scenarios to showcase the impact of your solutions.
  • Begin with a section that empathizes with client challenges, showing you understand their situation.
  • Follow with a dedicated section outlining your tailored solutions.
  • Use clear, compelling visuals to illustrate how your solutions work in practice.
  • Highlight the benefits of your solutions in terms of ROI, efficiency, and other metrics important to the client.
  • Use simple, jargon-free language to ensure your solutions are easily understood.
  • Continuously gather feedback on your solutions and adjust your approach as necessary.
  • Keep abreast of industry changes to ensure your solutions remain relevant and effective.

By focusing on client pain points and solutions, your consulting pitch deck becomes a powerful tool for demonstrating your understanding of the client’s world and your ability to provide valuable, customized solutions. This approach not only addresses the client’s immediate concerns but also positions your consultancy as a strategic partner for their long-term success.

Data Visualization and Storytelling in Consulting Pitch Decks

  • Clarity and Engagement : Effective data visualization simplifies complex data, making it easier for clients to grasp key points and stay engaged.
  • Narrative Power : Storytelling connects the dots between data points, helping clients understand the ‘why’ behind your recommendations.
  • Memorable Presentations : Stories and visuals are more likely to be remembered than plain text or raw data, making your pitch more impactful.
  • Building Credibility : Well-executed data visualizations and narratives demonstrate professionalism and a thorough understanding of the subject matter.
  • Deep dive into the data to understand its implications fully.
  • Identify key metrics and trends that are most relevant to your client’s challenges and goals.
  • Select data visualization formats that best represent your data (e.g., bar graphs for comparisons, line charts for trends).
  • Use tools like Tableau, Microsoft Excel, or Adobe Illustrator for creating professional visuals.
  • Develop a storyline that links your data points in a logical and engaging manner.
  • Ensure the story aligns with your client’s needs, highlighting how your data-driven insights can benefit them.
  • Combine visuals and narrative in your pitch deck to create a cohesive and compelling presentation.
  • Use visuals to punctuate key points in your story, guiding the client through the narrative.
  • Avoid clutter and overly complex visualizations that can confuse the audience.
  • Use clear, concise language to accompany visuals and explain your story.
  • Rehearse your presentation to ensure the story flows smoothly and your points are clearly conveyed.
  • Seek feedback from colleagues or mentors and refine your approach accordingly.

By effectively using data visualization and storytelling in your consulting pitch deck, you can create a presentation that not only informs but also persuades and engages your audience. This approach turns abstract data into relatable, understandable, and actionable insights, greatly enhancing the impact of your pitch.

Financial Projections and Business Models in Consulting Pitch Decks

  • Demonstrating Viability : Accurate financial projections show that your consultancy has a viable, sustainable business model.
  • Building Credibility and Trust : Presenting well-thought-out financials and a robust business model establishes credibility with your clients and investors.
  • Guiding Strategic Decisions : Financial projections and business models help in making informed strategic decisions, crucial for long-term success.
  • Setting Expectations : They provide a clear picture of expected outcomes and growth, aligning expectations between your consultancy and clients or stakeholders.
  • Use historical data, market analysis, and industry benchmarks to inform your projections.
  • Include revenue forecasts, expense estimates, cash flow projections, and profitability analysis.
  • Be conservative in your estimates to avoid overpromising.
  • Clearly define how your consultancy creates, delivers, and captures value.
  • Include your revenue streams, pricing strategy, cost structure, and value proposition.
  • Utilize tools like Excel or specialized financial modeling software to create detailed and accurate financial models.
  • Ensure your models are flexible to account for different scenarios or assumptions.
  • Use charts and graphs to make your financial data more accessible and understandable.
  • Highlight key figures and trends that are most relevant to your pitch.
  • Show how your financial projections align with your market analysis and strategic planning.
  • Explain how market trends and competitive dynamics influence your financial outlook.
  • Regularly update your financial projections and business model to reflect market changes and new business insights.
  • Be prepared to discuss how and why your projections or model might evolve over time.

By effectively integrating Financial Projections and Business Models into your consulting pitch deck, you demonstrate not only a deep understanding of your consultancy’s financial health but also a strong strategic foundation. This approach assures potential clients and investors of your consultancy’s potential for success and growth, underlining the professionalism and foresight of your business approach.

Competitive Analysis in Consulting Pitch Decks

  • Understanding Market Position : It helps in identifying where your consultancy stands in relation to competitors, highlighting your unique strengths and areas for improvement.
  • Differentiating Your Services : A well-conducted analysis can showcase how your consulting services are distinct from others in the market, which is key to attracting clients.
  • Identifying Market Trends : Understanding competitors’ strategies and performance can reveal broader market trends and client preferences, guiding your strategic decisions.
  • Informed Strategy Development : Insight into competitors’ strengths and weaknesses allows you to develop more targeted and effective business strategies.
  • Determine who your direct and indirect competitors are within your niche.
  • Consider both established firms and emerging players in the consulting field.
  • Examine their service offerings, pricing models, marketing strategies, and client reviews.
  • Utilize tools like SWOT analysis to assess competitors’ strengths, weaknesses, opportunities, and threats.
  • Use industry reports, market surveys, and online tools like SEMrush or Ahrefs to gather data on competitors’ market presence and performance.
  • Attend industry conferences and networking events to gain insider knowledge.
  • Use visuals like comparison charts or matrices to present your competitive analysis in your pitch deck.
  • Highlight areas where your consultancy outperforms others, such as specialized expertise, unique service models, or superior client outcomes.
  • Clearly articulate how your competitive advantages translate into tangible benefits for potential clients.
  • Address how your unique approach solves client problems more effectively than competitors.
  • Keep your competitive analysis current to reflect changes in the market and new entrants.
  • Regularly review and adjust your strategies based on evolving competitive landscapes.

Integrating a thorough Competitive Analysis into your consulting pitch deck enables you to effectively communicate your consultancy’s market position and value proposition. It not only illustrates your awareness of the competitive environment but also reinforces the unique benefits and insights your consultancy brings to potential clients.

Case Studies and Testimonials in Consulting Pitch Decks

  • Evidence of Success : Case studies and testimonials provide concrete examples of your consultancy’s success, showcasing your ability to deliver results.
  • Building Credibility and Trust : They help in establishing credibility and trust by highlighting real-world applications of your services and client satisfaction.
  • Illustrating Your Approach : Through case studies, you can demonstrate your problem-solving process and how you tailor solutions to client needs.
  • Client Perspective : Testimonials offer a client’s perspective, adding a human element to your services and potentially resonating with similar challenges faced by your prospects.
  • Choose case studies that align with the services you are offering and the needs of your target audience.
  • Focus on diverse examples that showcase a range of capabilities and successes.
  • Each case study should outline the client problem, your approach, the solutions implemented, and the results achieved.
  • Include quantifiable outcomes, like percentage improvements or ROI, to add more weight.
  • Request testimonials from satisfied clients. These should be specific about the benefits of your services and the client’s experience.
  • Video testimonials can be particularly effective if they are feasible.
  • Use visuals like graphs, before-and-after comparisons, or infographics to illustrate the impact of your work in case studies.
  • For testimonials, consider including the client’s photo or company logo for added authenticity.
  • Customize the case studies and testimonials to address the specific pain points and interests of your pitch deck audience.
  • Highlight aspects that are most likely to resonate with the potential client’s situation.
  • Continuously update your case studies and testimonials to reflect recent successes and maintain relevance.
  • Keep a repository of case studies and testimonials to choose from, allowing for tailored selections based on the specific audience.

By integrating well-chosen and well-structured case studies and testimonials into your consulting pitch deck, you can significantly enhance its persuasiveness and effectiveness. These elements not only demonstrate your past successes but also help potential clients visualize the impact your consultancy could have on their own challenges.

Design and Aesthetics in Consulting Pitch Decks

  • First Impressions : Good design creates a strong first impression, setting a professional tone for your presentation.
  • Enhancing Message Clarity : A well-designed pitch deck helps in clearly conveying complex information, making it easier for clients to understand and remember your points.
  • Emotional Impact : Aesthetics can evoke emotions, helping to build a connection with your audience and making your message more persuasive.
  • Brand Consistency : Design elements should align with your consultancy’s branding, reinforcing brand identity and values.
  • Research basic design principles like balance, contrast, hierarchy, and alignment to create a visually appealing deck.
  • Utilize color theory to choose a palette that reflects your brand and sets the right tone.
  • Select high-quality images, graphics, and icons that complement and enhance your content.
  • Avoid overused stock photos; opt for unique visuals that set your deck apart.
  • Use a clean, uncluttered layout that guides the viewer’s eye through the content.
  • Choose legible fonts and consistent typography to ensure readability and professionalism.
  • Integrate your brand colors, logos, and other visual elements consistently throughout the deck.
  • Ensure that the design aligns with your consultancy’s overall brand image and messaging.
  • Employ data visualization techniques to present complex data in an accessible, engaging way.
  • Graphs, charts, and infographics should be both visually appealing and informative.
  • Consider hiring a professional designer or using a high-quality template if design is not your strength.
  • Regularly update your deck’s design to keep it fresh and aligned with current design trends.
  • Get feedback on your design from colleagues or target audience members.
  • Continuously refine your design based on feedback and evolving needs.

By prioritizing Design and Aesthetics in your consulting pitch deck, you not only enhance its visual appeal but also improve its effectiveness in communicating your message. A well-designed deck can significantly increase engagement, comprehension, and recall, all of which are essential for a successful pitch.

Pitch Deck Best Practices for Consulting

  • Clear Communication : Following best practices helps in conveying your message clearly and concisely, which is key to keeping your audience engaged and informed.
  • Professionalism and Credibility : A well-structured and designed pitch deck reflects professionalism and credibility, essential for building trust with clients.
  • Effective Persuasion : Using proven strategies enhances the persuasive power of your pitch, making it more likely to achieve your desired outcome.
  • Audience Engagement : Best practices ensure that your content is tailored to your audience, increasing relevance and engagement.
  • Develop a compelling story that guides your audience through the pitch, making your content more relatable and memorable.
  • Use a logical flow that starts with identifying the problem, discussing your solution, and highlighting the benefits.
  • Limit the number of slides to keep your audience’s attention (typically 10-15 slides are recommended).
  • Focus on key points without overloading slides with too much information.
  • Research your audience to understand their needs, interests, and pain points.
  • Customize the pitch to address these specific aspects and show how your services meet their unique needs.
  • Use high-quality images and consistent branding throughout the deck.
  • Employ data visualization techniques for complex information and ensure all visuals are relevant and add value.
  • Make sure to include key components like market analysis, business model, UVP, financial projections, case studies, and team introduction.
  • Use testimonials or client feedback to add credibility.
  • Rehearse your pitch to ensure smooth delivery and timing.
  • Be prepared to answer questions or provide additional details on any slide.
  • Seek feedback from peers or mentors and be open to revising your deck based on constructive criticism.
  • Continuously update and refine your deck as your business and market evolve.
  • Ensure your deck is compatible with various digital formats and devices, as virtual presentations are common.
  • Test your deck on different screens to ensure visual integrity.

By following these best practices, your consulting pitch deck will not only be more professional and engaging but also more likely to resonate with your audience and achieve your business objectives. This approach ensures that your deck effectively showcases your expertise, solutions, and value proposition in a clear, concise, and compelling manner.

Interactive Elements and Digital Tools in Consulting Pitch Decks

  • Enhanced Engagement : Interactive elements can capture and maintain the audience’s attention more effectively than static slides.
  • Improved Understanding : They can help in illustrating complex concepts or data more clearly and memorably.
  • Adaptability and Flexibility : Interactive tools allow you to tailor your presentation in real-time, responding to audience feedback and interests.
  • Modern and Professional Image : Using cutting-edge digital tools portrays your consultancy as innovative and tech-savvy.
  • Use tools like Tableau or Power BI to create dynamic charts and graphs that can be manipulated during the presentation for deeper insights.
  • Include elements like clickable infographics that reveal more details when interacted with.
  • Integrate real-time polls or surveys using tools like Slido or Mentimeter to engage your audience and gather instant feedback.
  • Use this feedback to tailor your presentation or discussion points on the spot.
  • Demonstrate your consultancy’s tools or platforms directly within the pitch deck, if applicable.
  • Use simulations or interactive scenarios to showcase how your services work in real-world situations.
  • For high-stakes pitches, consider incorporating VR or AR elements to provide an immersive experience.
  • This can be particularly effective for visualizing complex data or scenarios.
  • Design your deck with clickable content, allowing you to jump to different sections based on audience interest or questions.
  • This non-linear navigation makes the presentation more flexible and responsive.
  • Provide digital handouts or follow-up materials that attendees can interact with after the presentation.
  • Include links to additional resources, interactive summaries, or even a digital version of the pitch deck.
  • Practice using these tools extensively before the actual presentation to ensure smooth execution.
  • Test all interactive elements for functionality and compatibility with different devices and platforms.
  • Post-presentation, use digital tools to gather feedback, which can be invaluable for refining future pitches.

By incorporating interactive elements and digital tools in your consulting pitch deck, you can create a more engaging, memorable, and effective presentation. These modern approaches not only demonstrate your consultancy’s innovative edge but also facilitate a deeper connection and understanding with your audience.

Use these insights and make a winning pitch. If you want to talk about them, reach out to me and book a call.

How to creatively present your consulting pitch deck?

Pitching your consulting startup creatively requires a blend of unconventional tactics and memorable delivery. Here are some novel and engaging ideas that can captivate your audience when you’re on stage:

  • Interactive Live Polling : Start with a live poll using a tool like Mentimeter, asking the audience a relevant question. This interaction immediately engages them and the results can lead into your opening remarks, demonstrating real-time market understanding.
  • Virtual Reality Experience : If your budget allows, provide a virtual reality (VR) experience where the audience can immerse themselves in a scenario that your consulting startup solves. This could be a brief, impactful glimpse into the problem you address.
  • Dramatic Entrance or Opening Act : Make a memorable entrance with a flash mob, a short skit, or even a mini theatrical performance that symbolically represents your startup’s mission and approach.
  • Client Testimonial Videos : Show a series of quick, engaging client testimonial videos. Choose clients who can tell a compelling story about the transformation they experienced through your services.
  • The “Shark Tank” Approach : Mimic a “Shark Tank” style presentation where you invite audience members to pose as potential investors or clients and ask tough questions. This can demonstrate your readiness to face scrutiny and provide transparent answers.
  • Augmented Reality Business Cards : Distribute AR-enabled business cards. When scanned with a smartphone, these cards could reveal interactive content like a brief pitch video or an animated infographic about your startup.
  • Interactive Storytelling with a Twist : Craft a story where the audience decides the outcome. Present a scenario and let the audience choose what happens next through a majority vote, leading to different aspects of your pitch.
  • ‘Freeze-Frame’ Technique : In the middle of your pitch, freeze in a pose and have a pre-recorded video or voice-over explain a key point. This theatrical element can break the monotony and refocus attention.
  • Personalized Data Visualization : Show a real-time data visualization that reflects audience demographics or responses gathered at the start. It demonstrates your ability to quickly analyze and present data.
  • Pitch Deck as a Short Film : Turn your pitch deck into a short, compelling narrative film. Each slide could be a scene, with a storyline that takes the audience on a journey through your business model, USP, and impact.
  • Mystery Box Challenge : Bring a mystery box on stage and use it to symbolize the ‘unknowns’ or challenges in the industry. Reveal contents throughout the pitch that correlate with solutions your startup offers.
  • Interactive Gameshow : Turn part of your pitch into a gameshow format, where audience members answer questions related to industry challenges or trivia. This can be a fun way to educate and engage your audience.
  • Reverse Pitch : Start by presenting a common misconception or generic solution in your field, then ‘reverse pitch’ your unique approach that challenges this norm. It’s a dramatic way to highlight your innovative thinking.
  • Client Transformation Journey : Create a live, staged transformation of a ‘client’ during your presentation. Show before, during, and after stages of your consulting impact, possibly using actors or real clients.
  • Flashback Storytelling : Begin your presentation with a glimpse of the future success your consulting brings, then ‘flashback’ to present day to tell the story of how you got there.
  • Escape Room Concept : Turn your presentation space into an ‘escape room’ styled experience where solving each puzzle reveals part of your business strategy or services.
  • Interactive Infographics : Use augmented reality to turn static infographics into interactive experiences. Audience members can use their smartphones to explore data points more deeply.
  • Mock News Report : Create a mock news report or documentary featuring your consulting firm addressing a major industry problem. This could be a pre-recorded segment that plays during your presentation.
  • Themed Costume and Set Design : Dress in a themed costume that represents your industry or the problem you’re solving. Decorate your stage area to resemble an environment where your consulting is most impactful.
  • Live Experiment or Demonstration : Conduct a live experiment or demonstration that visually represents the problem your consulting addresses or the effectiveness of your solutions.
  • Silent Pitch with Subtitles : Start your pitch in complete silence, using only visuals and subtitles. It can be a powerful way to grab attention before you begin speaking.
  • Interactive Mind Map : Create a large, physical mind map on stage that you fill out interactively during the pitch, visually connecting problems, solutions, and outcomes.
  • Audience Role-Playing : Invite audience members to role-play scenarios that your consulting firm typically handles. This interactive approach makes the experience memorable.
  • ‘Choose Your Own Adventure’ Presentation : Let the audience make decisions at key points in your presentation, each choice leading to different slides and outcomes, illustrating the flexibility and adaptability of your services.
  • Productive Failures Showcase : Share stories of past failures and how they led to key learnings or pivots in your consulting approach. This honest and humble approach can be very engaging.
  • Time Capsule Concept : Present a ‘time capsule’ of industry predictions and how your consulting firm plans to address future challenges, showing foresight and long-term thinking.

Also, you want to make sure that your presentation equipment is top notch. Check out my guide on selecting the best projectors for presentations and make your pitch shine.

These creative approaches can make your pitch memorable, engaging, and effective, ensuring that your audience not only understands your consulting startup’s value but also remembers it long after the presentation.

Consultants Also Asked

How do you write a consulting pitch.

Writing a successful consulting pitch requires careful consideration of who you are targeting and what your value proposition is. You should research relevant organizations or individuals to identify the decision-makers and understand their needs.

Then, craft a compelling message that outlines your skills, experience, and qualifications for the job. Focus on how you can help solve their problem or improve their situation with your expertise.

Be sure to include any relevant case studies or testimonials to back up your claims. Finally, be sure to clearly state the terms of your engagement so that everyone is on the same page from the beginning.

By following this process, you can create an effective consulting pitch that will get you noticed by potential clients.

What is a consulting deck?

A consulting deck is a presentation document used by consultants to provide an overview of the project or services they offer. It contains key information such as the scope of work, proposed timeline, pricing, and any other relevant details.

The main purpose of the consulting deck is to give potential clients a clear understanding of what they will get when they hire the consultant’s services.

What are consulting buzzwords?

Consulting buzzwords are terms and phrases that are used in the consulting industry to describe various concepts, ideas, and trends. These words are often used to explain complex topics in a succinct way, making them easier for businesses to understand.

Common buzzwords include “digital transformation”, “agile methodology”, “customer experience”, “big data analytics”, and “lean operations”.

What makes a good consulting slide deck?

A good consulting slide deck should have clear and concise points. When creating a slide deck, it should be organized in a logical way that is easy to follow and understand. The slides should contain relevant images, graphs, or other visuals that support the points being made.

What’s the difference between a consulting pitch deck and a consulting deck?

Oh man, don’t get me started. In short, the main difference is that the pitch deck is there to just pitch a consultancy whereas the consulting deck is a very finely crafted albeit long presentation by consultants in big firms, to present strategies and reports to clients.

Last Words From Me

If you need any help finalizing your deck, or just having a creative block, let me know and I’ll help you out. Schedule a free  30 min call with me here , and let’s take a look at your needs together. Or visit my  pitch deck service  page for more info.

More Resources

Check my pillar guide on pitch decks that helped my clients win more than $100mill in funding

Startup Pitch Deck Guide: How To Create A Pitch Deck For Investors (Template Incl)

You’ll learn how to create an investor pitch deck by following my bulletproof step-by-step guide that helped my clients get $4+mill in funding. It includes information on:

  • Building each slide (including elevator pitch slide, financials slide, and more)
  • Best startup pitch deck examples
  • What investors want to hear
  • What a pitch deck is
  • What a pitch deck isn’t
  • Best practices when creating a pitch presentation

Also, these resources :

Also don’t miss out on my massive presentation specialist guide , last minute presentations and best business projector buyers guide.

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Table of Contents

Analyst Academy

How to Design Effective Presentations: 5 Practical Tips from the Consulting Industry

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By Paul Moss

You don’t need to work at mckinsey or bain to know how to take your slides from ford focus to ferrari f8. in fact, you can get 80% of the way there with just a few simple tweaks. .

Most consulting firms have an unhealthy obsession with PowerPoint slides. As a young consultant, I remember entire meetings that were focused on the design and structure of a client presentation. Instead of discussing the strength of our argument or the viability of our analysis, we’d overanalyze the wording of our titles, the color in our visuals, and the font size of our text.

At the time I rolled my eyes through these types of meetings. But over the next 10 years of my career, I began to see the genius of these subtle design and structural choices. What these consulting firms had figured out through decades of selling PowerPoint decks that cost more than most Ferraris, is how to leverage principles of structure, logic, and design to create presentations that are clear, engaging, and persuasive. 

Fortunately, you don’t need to work at McKinsey or Bain to know how to take your slides from Ford Focus to Ferrari F8. In fact, you can get 80% of the way there with just a few simple tweaks. But first, we need to define the problem.

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The Problem

As you present your slides the audience is faced with a tough task. In addition to listening to what you say, they’ll be trying to read what you have on the slide, think about what you might say next,  and  about how they can contribute to the conversation. Even if your audience is smart and engaged, this is too much information for their brains to process all at once. So what you need to do as the presentation creator, is figure out a way to make your slides as easy as possible to process (i.e. read and understand).

I see a lot of advice out there that says you should create minimalistic slides so that your audience focuses on you instead of the slides. And that’s great advice, but it’s not something that can be applied in all settings. Unless you’re giving a keynote presentation, it’s likely that you need to provide a lot of information to the audience – sales numbers, a marketing pitch, or a 5 year strategic plan, to name a few examples. Plus, a lot of the time you need to be able to send your presentation, and it’s not going to make sense to anyone unless it has the right amount of detail.

So that leads to a situation where you have to create a dense, content heavy presentation, but one that the audience can understand quickly without being overloaded mentally. In other words, you need to help the audience process a large amount of information, as efficiently as possible. So that’s what these tips will focus on. 

1. Nail the title

The title is the most important part of your slide. It should provide a summary of the slide content and should help your audience clearly understand the key takeaway.

A big mistake people make here is to just put the topic of your slide. This is not something that’s going to help your audience process the rest of the information quickly. Instead, put a full sentence here, 1-2 lines typically, and tell your audience exactly what you want them to know.

Take a look at this slide from Deloitte as an example. The title says “Retailers are in a challenging position: They are not highly trusted AND consumers hold them accountable to ensure privacy.”

1 2

“Consumer privacy in retail: The next regulatory and competitive frontier” Deloitte, 2019

And really this tells me everything I need to know about the slide, helping me to understand their main point quickly and efficiently. Imagine how much harder the slide would be to understand if the title just said something like, “Retailer Challenges” or “Consumer Privacy in Retail.”

It might feel a little unnatural to write something like this at first, but when you can make it easier on your audience by summarizing the entire slide quickly, you’ll find it’s a lot easier to hold their attention and persuade them of your key message.

2. Guide the reader

You want to design your slide so that the audience understands the highest level idea first, before diving into the details. This is going to give them the context they need to understand what you’re trying to tell them.

Take a look at this slide from BCG for example.

2 2

“Evaluating NYC media sector development and setting the stage for future growth” BCG, 2012

If you focus on the chart first without having the right context, it’s hard to see what the takeaway is. It shows VC media investments by city over time, but it’s unclear what they’re trying to tell me. Is it that total VC investments are growing? Is it that Silicon Valley VC investments are growing more than other cities? Or maybe something else? Without the right context or guidance we don’t know how to interpret the details of the chart.

But now go back and read the slide title first: “Media VC investment has exploded in New York City over the past 10 years”. And then the subtitle: “Media and Entertainment VC investments increasing sharply in New York City.”

With this context, I know exactly what to look for, which is going to make it so much easier for me. And this is exactly how they want me to process the slide – starting with the highest level idea, which is the title, and then working my way down through the different layers, rather than looking at the details first and trying to guess what the main takeaway is.

This way of communicating is based on the Pyramid Principle, which is the idea that communication works best when you start with your main point first, then work your way into the details.

3 3

Notice how this slide is designed to guide me through the different layers. They want my eyes to naturally go to the highest level idea first, which is the title, so they make that the biggest and most obvious. It’s also green when the rest of the text on the slide is black.

Then the next layer of the slide is the subtitles, and those are the next biggest text on the slide and they also have these underlines to help attract attention to them, but not so much attention to where I look at them before I see the title.

Then the next layer is the chart on the left, and the bolded text on the right, which again is slightly less obvious than the subtitle or title, but still more obvious than the bullet points below them. Then lastly the bullet points are the bottom layer, which attract the least amount of attention.

If you can format your slide in this way, using text, bolding, colors, and shapes to help guide the reader through the different layers of your slide, you’re going to help them understand your presentation quickly and with as little effort as possible, which is exactly what you want.

*For a full breakdown of this slide check out our BCG consulting slide breakdown article.

3. Add visuals to your slide

This one might seem obvious, but it’s easy to forget or misinterpret. Remember, your primary goal isn’t to make the slide look prettier – that’s important, but it’s not the main goal. The main goal is to help your audience process the information on your slide as efficiently as possible. And visuals are a great way to do that.

One obvious visual is a chart, which can help you tell a story with your quantitative data. But another commonly overlooked visual is icons. Icons are great for helping the audience understand the text and titles of your slide quickly.

In this slide from PWC the icons make the slide more aesthetically interesting, but the real value comes from the nice mental boost they provide.

4 1

“Project Management: Improving performance, reducing risk” PWC, 2014

Without thinking, my brain can look at these icons and have some idea for what they represent. That way I can skim through the slide without having to read every single word. Remember the problem we talked about in the beginning – the audience is trying to mentally do multiple things at once – so even little stuff like this is going to help them out.

Without the icons here this slide would have way too much text. But because they’ve bolded the main points and connected them with easy to understand icons, it’s much easier for me to look at the slide and understand what they’re trying to tell me quickly.

You can see the same thing here in this slide from Bain . Notice how they use the visuals down at the bottom to make it easier on me to see the country each column represents.

5 1

“2011 China Luxury Market Study” Bain, 2011

Obviously I could just read the names of each country, but the flags make it that much easier for me to process the details and get to the main point of the slide. It’s a small and easy addition to add these visuals, but it’s very effective.

4. Annotate your charts

Charts are a very common element in management style presentations, but they’re often used incorrectly. People sometimes assume that as long as the data is there, the insights will be clear (a huge mistake).

By the time you show your slides to the audience, it’s likely that you’ve already looked them over many many times – so you automatically know where to focus your attention and what the insights are. But your audience is likely looking at your slides for the first time, so you need to do whatever you can to help them see the insights quickly – especially on your charts, where people often get lost.

But thankfully, this is really easy to do. You can add color, arrows, circles, or even text, right on top of your chart. It’s something most people forget to do but it makes a world of difference.

On this slide from Bain you can see it done very effectively. First they used red on the columns that matter most to help them pop a bit more. But then secondly they added a callout to show the top 3.

6 2

What’s interesting about this is that they’re not telling us anything we can’t already see ourselves – it’s very clear what the top 3 brands are just by looking at the chart. But Bain is smart and they know that anything they can do to make the chart easy to understand quickly is going to help the audience stay engaged.

This is an easy one to do, you just have to remember to do it.

5. Bring a perspective

There’s nothing more important for adding life to your presentation than bringing a perspective. And what I mean by that is you should find ways to show what the data in your presentation actually means, rather than just using the presentation as a way to show data.

Tell the audience what you see when you look at the data. Or better yet, tell them what it means for your company.

An easy way to think about this would be to imagine what you might say in a live presentation setting. After you show your slide, what kind of natural voiceover would you add?

Let’s say you’re showing sales for the quarter. While presenting the slide you might naturally say something like, “As you can see sales are up over last quarter, but we’ve struggled in these three markets.”

And if the setting is right, you might even add something like, “By diverting some resources to those markets, we can recover lost sales and have a stronger 2nd quarter.”

Well if that’s something you would say naturally when showing the data, then just add it to your slides. This is going to help your audience understand what you’re trying to say more quickly. This again goes back to the idea that you want to make it easy on your audience – tell them what you want them to know, don’t make them discover it themselves.

Let’s look at another example from BCG , this one from a presentation on electric cars. The slide shows a table comparing the viability of electric cars in different markets. And actually it’s a really simple slide – there’s just a title (notice that it’s bright green and very obvious?), then below that is a simple table with just a few rows and columns.

7

“The Electric Car Tipping Point” BCG, 2017

But what’s important to notice is the callout down at the bottom, which says “China provides the most favorable combination of energy prices and mileage for EV penetration”.

If I looked at the table long enough I could probably reach that same conclusion myself. But they’re giving me a shortcut. They’re telling me exactly what they see when they look at this table, and in turn, what they want me to see. They’re very clearly and very directly bringing a perspective, and it makes the slide much easier to understand.

The best presentation designers don’t create slides that make them look smart. They create slides that make their audience  feel  smart. They do whatever they can to help the audience understand the slide quickly and efficiently.

And sometimes that just might mean you have to overanalyze the size of your text. 

You can watch a video version of this article on YouTube .

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How mckinsey consultants make powerpoint presentations.

Mats Stigzelius

Table of contents

Section 1: frontpage, section 2: executive summary, section 3: body of slides, section 4: conclusion/recommendation, section 5: appendix.

This article covers the structure of a McKinsey presentation, its key elements, and formatting tips and tricks. The principles are nearly identical to those found at BCG, Bain, or other top consultancies, although there are differences in terms of design and style.

As a note, the type of presentations we are covering in this post are what you would call ‘corporate’ or ‘management consulting’ presentations. These types of presentations are typically longer, data-heavy slide decks that serve as the foundation for complex decisions and recommendations. We are not referring to decks for keynotes, college projects, or design presentations.

The structure of a McKinsey presentation

A complete consulting presentation typically contains the following five overall sections: 

  • Executive summary 
  • Body of slides
  • Recommendation / Next steps

Let's dive into each section one by one.

The front page consists of a few simple elements: a title, a sub-headline, name of company, date and time . The title is usually less than 8 words long. A sub-headline is an optional second description line, used for further elaboration.

In consulting the 'name of company' and the template theme typically depends on whether the client wants to position the work as internal or external. If the client wants to position the work as external, then the front page will have McKinsey’s name and use its signature design template and color scheme. Vice versa, if positioned as internal work, the slides will be branded with the client organization's logo and design.

how to make a presentation consulting

The executive summary, sometimes called 'At A Glance', is the presentation's first slide and usually the single slide that takes the most time to write and perfect. 

The executive summary summarizes the key arguments, storyline, and supporting evidence of the body slides. This helps the reader get a quick overview of the presentation and take away the most important insights and recommendations.

Executive summaries written by McKinsey, Bain, and BCG usually follow the Situation-Complication-Resolution (SCR) Framework , which is a straightforward and effective approach to communicating the complete storyline of your slide deck .

See our post on How to Write an Effective Executive Summary for tips and tricks.

This is the central section of the presentation. This section often contains 50+ slides filled with quantitative and qualitative content. To avoid 'death-by-powerpoint', it is crucial to structure both the overall storyline and individual slides in a clear and engaging way. 

Let’s start by taking a look at the way McKinsey consultants create individual slides.

The anatomy of a slide  

At its most basic form, each slide must consist of 3 main parts:

(a) Action title - a sentence that articulates the key implication or insight    (b) Subheadings - what data are you using to prove the insight?   (c) Slide body - the actual data used to prove the insight (text, numbers, visuals, footer).

As a rule of thumb, there should be nothing in the action title that's not in the slide body, and nothing in the slide body that is irrelevant to the action title.

how to make a presentation consulting

a) Action title

When you become a management consultant, one of the first things you are taught is that the title of a slide should always be an 'action title' that articulates the key takeaway or 'so-what' of the slide.

Often presentations are read by busy executives. Action titles make your slides easier to understand because your reader doesn't have to dive into the detail of the slide body to understand the key takeaway of that slide.

As an example, imagine you are creating a slide showing yearly development in revenue and costs for a business unit.

A passive title for that slide could be:  "Historical development in Revenue and Costs".  As a reader, you need to study the chart to deduct the 'so-what' of the slide.

An action title would be:  "Over the last 5 years, costs have grown 10% per year, which is double revenue growth" As a reader, you immediately understand the message of the slide. You can now choose to look at the data on the slide more closely, if you want the details.

See our blog post on Action Titles for a more comprehensive guide.

(b) Subheadings

Subheadings are meant to give a clear summary of the data used to prove the insight in the action title, or alternatively add some nuance to the main takeaway. Keep it crisp and short.

Here are a few examples:

  • Sales of personal luxury goods, US Market, $ billions
  • Forecasted evolution of battery cell costs by 2030 ($/kWh)

(c) Slide body

A clear and concise slide body is essential for effectively communicating insights to an audience. The slide's main insight, articulated in the action title, should be supported by all relevant information presented in the simplest possible way.  You have likely done a lot of research, and it is tempting to include all the interesting data you have found. Avoid this. Instead, try and remove all facts and figures not directly supporting your key insight stated in the title.  

Here is an example: 

Slide body

In this case, the title is clear, and the content of the slide only serves to prove and support the slide's main insight.  

When building your slide, you may only sometimes start with the title and then fill in the data to support it. Often it is more of an iterative process where you try out different titles to capture the data you have collected and the flow of the overall storyline.

Now that we have covered the building blocks of individual slides, let’s move on to how McKinsey, BCG, and Bain consultants construct a storyline.

Horizontal flow: The structure of a storyline

‘Storyline’ refers to the way the slide deck is built up or in other words the ‘flow’ of slides. The exact storyline created by McKinsey, Bain, and BCG consultants is typically tailored to that specific use case. But in general consulting storylines follow an SCR (situation-complication-resolution) framework.

The SCR framework is a way of structuring your findings in a clear and concise way that is engaging and intuitive. Here is what each part of the framework means:

  • Situation: The situation is the starting point or context of the problem or issue you're addressing. It might include information about the current state of affairs, the background of the problem, or any other relevant details that help set the stage. The situation can also focus more narrowly on a specific opportunity or threat.  
  • Complication: The complication is the specific challenge or problem that has arisen within the situation. It might be a roadblock, an unexpected development, or a major hurdle that needs to be overcome. It can also refer to gaps in capabilities needed to capture an opportunity.  
  • Resolution: The resolution is the proposed solution to the complication or problem. It should be a clear and actionable plan for moving forward and overcoming the challenge. This might involve specific steps to be taken, resources needed, or other details that help ensure success. We cover this in more detail in the next section.

Your storyline should be clear at the slide title level, which is why action titles are so important. Your audience should be able to read only your action titles all the way through the presentation and a) understand what the main conclusions are and b) understand how you got to those main conclusions through analysis. In other words, your action titles should flow like a story and be readable on their own.

how to make a presentation consulting

In practice, when starting a new deck it can be helpful to sketch out your overarching sections on paper. Then follow them up with empty slides using just action titles (or fill in the slides with rough notes on which analysis or sub-conclusion goes on that slide). Print out your slides and lay them on a table or put your slides in ‘Slide Sorter’ mode in PowerPoint and see if the flow of slides makes sense.

You can also choose to write your entire storyline in a word document focusing first on the action titles of each slide and then supplementing the action titles with underlying bullets describing the data or information that will go on the slide to support that action title.

McKinsey consultants have a library of old cases to use, which helps create a skeleton or inspire a new deck and allows them to make better presentations in much less time. Build your own library by saving excellent presentations you come across in grouped categories and creating an ongoing general PowerPoint where you collect good slides to reuse.

Take a look at our templates to find specific storylines to match your needs , complete with multiple real client examples.

A crucial part of any consulting presentation is the conclusion/recommendation section. These slides outline the actions or responses required to address the situation and complication you've covered earlier in your slide deck. They often also include a suggested implementation plan and immediate next steps.

While there is generally flexibility in how you lay out your conclusion/recommendation slides, the following three guidelines will help you create effective recommendations that are easy to understand and follow:

  • Groups: Group your recommendations into categories to make your reader's understanding easier.  
  • Labeling: Label or number your groups and/or individual recommendations to help your reader follow the structure when you discuss your recommendations across multiple slides.  
  • Active voice: Write your recommendations in active voice starting with 'action words' (verbs), such as "Grow...", "Minimize…", "Improve…", "Increase…", "Target…", "Increase…", etc.

Here are a few examples of recommendation slides from McKinsey, BCG, and Bain:

BCG recommendation slide example

It is not uncommon for the appendix, also called backup pages, to be significantly longer than the main deck. The main deck tells the story, and the appendix contains details and all supporting evidence that might be relevant but is beyond the scope of the main storyline.

In other words, keep the storyline of the main deck as crisp and clear as possible and move all supporting documentation and details to the appendix. Here they will be out of the way but available for reference. 

Formatting tips

Presentations from top consulting firms like McKinsey, Bain, and BCG tend to feel very different and convincing compared to other corporate presentations. A part of this is the ability to effectively structure both individual slides and the full deck, which we have talked about in this post. But another part is the rigorous training in slide design and formatting details that ensure the output is of the highest quality.

Below we have gathered some common formatting tips for designing compelling and consistent slides:

Color: Color matters. Keep the color pallet simple and use bright colors selectively to draw attention to key data or insights. Create a color hierarchy and apply it consistently across your deck.  

Fonts: Pick one (or two) font types and stick to it. BCG only uses the font 'Trebuchet MS'. McKinsey’s new 2020 template uses 'Arial' for slide body content and 'Georgia' for titles and select visual elements.

Margins: Never go outside of the slide margins. Use 'Powerpoint Guides' to clearly view margins when in design view.

Titles: All titles throughout the presentation should be two lines or less and use the same font size.

Lists: Only used numbered lists if the numbers themselves are relevant (e.g. if you are ranking items). In most cases, use bullets instead of numbers.

Icons: Icons are simple but can completely transform a boring text slide when used correctly. Replace bullets with icons that represent the bullet item if your slide is otherwise relatively simple. Ideally, use icons in places where the icons ‘have meaning’ and can be used later in the presentation when referring back to or going into detail around a certain topic. Use icons in the same style and boldness. Buy access to a large premium icon set like Streamline Light or Streamline Regular if you can. https://www.streamlinehq.com/icons/streamline-light .

Align, align, align: Content on all slides should be aligned. Titles and subheadings should have the same exact position across all slides. When you flip through your slides, the position of the headline should not move, and the font size should not change. This also goes for other common repeated elements (logo, source, page number etc.), as well as similar items on a slide (column headers, graphs etc.) Using a well-designed master template is the easiest way to keep alignment accuracy.

Animations: Refrain from using fancy graphics and animations in the slides.

Slide number and source: Each slide should also have a slide number and a source in the bottom section that provides the source of the data used.

Text: Review the text on each slide to ensure that it is clear, concise, and well-structured. Eliminate unnecessary words and sentences. Keep it as simple and short as possible.

Visuals: Ensure that visuals in the form of graphs, charts, diagrams, tables, and images are high quality and add value. Add call-outs, highlights or similar wherever it makes sense to make the so-what of that visual more clear. Colors, fonts, and layout should be consistent with the rest of the presentation.

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What It Takes to Give a Great Presentation

  • Carmine Gallo

how to make a presentation consulting

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

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  • Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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14 Practical Tips to Improve Your Presentation Skills

  • The Speaker Lab
  • May 11, 2024

Table of Contents

Ever felt complete dread and fear at the thought of stepping up to deliver a presentation? If so, you’re not alone. The fear of public speaking is more common than you might think, but with the right presentation skills , it’s a hurdle that can be overcome.

In this article, we’ll help you master basic confidence-building techniques and conquer advanced communication strategies for engaging presentations. We’ll explore how body language and eye contact can make or break your connection with your audience; delve into preparation techniques like dealing with filler words and nervous habits; discuss tailoring content for different audiences; and much more.

Whether you’re prepping for job interviews or gearing up for big presentations, being prepared is key. With adequate practice and the proper attitude, you can crush your speech or presentation!

Mastering the Basics of Presentation Skills

Presentation skills are not just about speaking in front of a crowd. It’s also about effective communication, audience engagement, and clarity. Mastering these skills can be transformative for everyone, from students to corporate trainers.

Building Confidence in Presentations

Becoming confident when presenting is no small feat. But fear not. Even those who feel jittery at the mere thought of public speaking can become masters with practice and patience. Just remember: stage fright is common and overcoming it is part of the process towards becoming an effective presenter.

Taking deep breaths before you start helps calm nerves while visualizing success aids in building confidence. Also, know that nobody minds if you take a moment to gather your thoughts during your presentation—everybody minds more if they cannot understand what you’re saying because you’re rushing.

The Role of Practice in Enhancing Presentation Skills

In line with old wisdom, practice indeed makes perfect, especially when improving presentation skills. Consistent rehearsals allow us to fine-tune our delivery methods like maintaining eye contact or controlling body language effectively.

You’ll learn better control over filler words through repeated drills. Plus, the extra practice can help you troubleshoot any technical glitches beforehand, saving you the sudden panic during your actual presentations.

Remember that great presenters were once beginners too. Continuous effort will get you there sooner rather than later.

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Body Language and Eye Contact in Presentations

The effectiveness of your presentation can hinge on more than just the words you say. Just as important is your body language .

Impact of Posture on Presentations

Your posture speaks volumes before you utter a word. Standing tall exudes confidence while slouching could signal nervousness or lack of preparation.

If there’s one lesson to take away from our YouTube channel , it’s this: good presenters know their message but great ones feel it through every fiber (or muscle) of their being. The audience can sense that energy when they see open body language rather than crossed arms.

Maintaining Eye Contact During Your Presentation

Eyes are often called windows to the soul for a reason. They’re communication powerhouses. Making eye contact helps build trust with your audience members and keeps them engaged throughout your speech.

Avoid staring at note cards or visual aids too much as this might give an impression that you’re unprepared or uncertain about your chosen topic. Instead, aim to maintain eye contact between 50% of the time during presentations. This commonly accepted “50/70 rule” will help you exhibit adequate confidence to your audience.

If stage fright has gotten a hold on you, take deep breaths before you start speaking in order to stay calm. Make sure that fear doesn’t disrupt your ability to maintain eye-contact during presentations.

If body language and eye contact still feel like a lot to manage during your big presentation, remember our golden rule: nobody minds small mistakes. It’s how you handle questions or mishaps that truly makes a difference—so stay positive and enthusiastic.

Preparation Techniques for Successful Presentations

Presentation skills are like a craft that requires meticulous preparation and practice. Aspects like visual aids and time management contribute to the overall effectiveness of your delivery.

The first step towards delivering an impactful presentation is research and organization. The content should be well-researched, structured logically, and presented in simple language. This will make sure you deliver clear messages without any room for misinterpretation.

Dealing with Filler Words and Nervous Habits

Nervous habits such as excessive use of filler words can distract from your message. Luckily, there are plenty of strategies that can address these issues. For instance, try taking deep breaths before speaking or using note cards until fluency is achieved. In addition, practice regularly to work on eliminating these verbal stumbling blocks.

Avoiding Distractions During Presentations

In a digital age where distractions abound, maintaining focus during presentations has become an even more crucial part of the preparation process. This video by motivational speaker Brain Tracy provides insights on how one could achieve this level of focus required for effective presentations.

Maintaining Confidence Throughout Your Presentation

Confidence comes from thorough understanding of the chosen topic combined with regular practice sessions before the big day arrives. Make use of note cards or cue cards as needed but avoid reading from them verbatim.

Taking control over stage fright starts by arriving early at the venue so that you familiarize yourself with the surroundings, which generally calms nerves down considerably. So next time you feel nervous before a big presentation, remember—thorough preparation can make all the difference.

Engaging Your Audience During Presentations

Connecting with your audience during presentations is an art, and mastering it can take your presentation skills to the next level. Making the message conveyed reach an emotional level is essential, not just conveying facts.

Understanding Your Target Audience

The first step towards engaging your audience is understanding them. Tailor the content of your presentation to their needs and interests. Speak in their language—whether that be professional jargon or everyday slang—to establish rapport and ensure comprehension.

An effective presenter understands who they’re speaking to, what those individuals care about, and how best to communicate complex ideas understandably.

Making Complex Information Understandable

Dense data or complicated concepts can lose even the most interested listener if presented ineffectively. Breaking your key points down into manageable chunks helps maintain attention while promoting retention. Analogies are especially useful for this purpose as they make unfamiliar topics more relatable.

Audience Participation & Questions: A Two-Way Street

Incorporating opportunities for audience participation encourages engagement at another level. It allows listeners to become active participants rather than passive receivers of knowledge.

Consider techniques like live polls or interactive Q&A sessions where you invite questions from attendees mid-presentation instead of saving all queries until the end.

This gives you a chance not only engage but also address any misunderstandings right on spot.

  • Treat each question asked as an opportunity—it’s evidence someone has been paying attention. Even challenging questions should be welcomed as they demonstrate an engaged, thoughtful audience.
  • Encourage participation. It can be as simple as a show of hands or the use of interactive technologies for live polling during your presentation. This keeps your audience active and invested in the content.

Remember, your presentation isn’t just about putting on a show—it’s about meaningful interaction.

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Presentation Skills in Specific Contexts

Whether you’re nailing your next job interview, presenting an exciting marketing campaign, or delivering insightful educational content, the context matters. Let’s take a look.

The Art of Job Interviews

A successful job interview often hinges on effective communication and confidence. Here, the target audience is usually small but holds significant influence over your future prospects. Body language plays a crucial role; maintain eye contact to show sincerity and interest while open body language communicates approachability.

Bullet points summarizing key experiences are also helpful for quick recall under pressure. This allows you to present your chosen topic with clarity and positive enthusiasm without relying heavily on note or cue cards.

Pitching in Public Relations & Marketing

In public relations (PR) and marketing contexts, presentations need to capture attention quickly yet hold it long enough to deliver key messages effectively. Visual aids are valuable tools here—they help emphasize points while keeping the audience engaged.

Your aim should be highlighting presentation benefits that resonate with potential clients or partners, making them feel as though ignoring such opportunities would mean missing out big time.

Educational Presentations

An educational setting demands its own unique set of presentation skills where deep understanding trumps flashy visuals. You must make complex information understandable without oversimplifying essential details—the use of analogies can be beneficial here.

Keeping the audience’s attention is critical. Encourage questions and participation to foster a more interactive environment, enhancing learning outcomes for all audience members.

Tips for Becoming a Great Presenter

No single method is suitable for everyone when it comes to speaking in public. However, incorporating continuous improvement and practice into your routine can make you an exceptional presenter.

Tailor Your Presentation to Your Audience

Becoming an excellent speaker isn’t just about delivering information; it’s also about making a connection with the audience. So make sure that you’re taking setting, audience, and topic into consideration when crafting your presentation. What works for one audience may not work for another, so be sure to adapt your presentation styles according to the occasion in order to be truly effective.

The Power of Practice

The art of mastering public speaking skills requires practice —and lots of it . To become a great presenter, focus on improving communication skills through practice and feedback from peers or mentors. Try to seek feedback on every speech delivered and incorporate those pointers in your future presentations. Over time, this cycle of delivery-feedback-improvement significantly enhances your ability to connect with audiences and convey ideas effectively.

If you’re looking for examples of good speakers, our speech breakdowns on YouTube provide excellent examples of experienced presenters who masterfully utilize speaking techniques. Analyzing their strategies could give you great ideas for enhancing your own style.

Finding Your Style

A crucial part of captivating any audience lies in how you deliver the message rather than the message itself. Developing a unique presentation style lets you stand out as an engaging speaker who commands attention throughout their talk. Through — you guessed it — practice, you can develop a personal presentation style that resonates with listeners while showcasing your expertise on the chosen topic.

Your body language plays a pivotal role here: open gestures communicate confidence and enthusiasm towards your subject matter, two qualities essential for keeping audiences hooked. Similarly, using vocal variety adds dynamism to speeches by emphasizing points when needed or creating suspense during storytelling parts of your talk.

Cultivating Passion & Enthusiasm

Showcasing genuine passion for the subject helps keep listeners engaged throughout even lengthy presentations. Sharing stories related to the topic or expressing excitement about sharing knowledge tends to draw people in more than mere data recitation ever could.

Recognize that everybody is distinctive; don’t expect identical results from every speaker. The path to becoming a great presenter involves recognizing your strengths and working tirelessly on areas that need improvement.

FAQs on Presentation Skills

What are good presentation skills.

Good presentation skills include a clear message, confident delivery, engaging body language, audience understanding, and interaction. They also involve effective preparation and practice.

What are the 5 steps of presentation skills?

The five steps of presenting include: planning your content, preparing visual aids if needed, practicing the delivery aloud, performing it with confidence, and finally post-presentation reflection for improvements.

What are the 5 P’s of presentation skills?

The five P’s stand for Preparation (researching your topic), Practice (rehearsing your talk), Performance (delivering with confidence), Posture (standing tall), and Projection (using a strong voice).

What are your presentation skills?

Your personal set of abilities to deliver information effectively is what we call your presentation skill. It can encompass public speaking ability, clarity in speech or writing as well as visual communication talent.

Mastering presentation skills isn’t an overnight process, but practice and perseverance will put you well on your way to becoming an effective speaker.

You’ve learned that confidence plays a crucial role in effective presentations, so take deep breaths, make eye contact, and keep your body language open. As always, preparation is key. Tackle filler words head-on and get comfortable with visual aids for impactful storytelling.

Remember the importance of audience engagement — it’s all about understanding their needs and tailoring your content accordingly. This way, complex information turns into digestible insights.

Above all else: practice! After all, nothing beats experience when it comes to improving public speaking abilities.

  • Last Updated: May 9, 2024

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Simple & formal consulting toolkit infographics, it seems that you like this template, free google slides theme, powerpoint template, and canva presentation template.

Download the Simple & Formal Consulting Toolkit Infographics template for PowerPoint or Google Slides and discover the power of infographics. An infographic resource gives you the ability to showcase your content in a more visual way, which will make it easier for your audience to understand your topic. Slidesgo infographics like this set here are very simple to use. Just download the template, select your favorite infographics and edit them and they're ready to paste into your presentation (or use them independently if you wish). Move towards clarity thanks to these infographics.

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10 Tips for a Persuasive Presentation

Powerful presentation is persuasion. here's how to elevate your impact..

Posted May 11, 2024 | Reviewed by Ray Parker

  • Presentations aim to effect change. It's essential to be clear about what change you want to see.
  • Powerful presenters embrace and extend empathy to seek first to understand their audience.
  • Substance and style both matter to create an audience-informed communication experience.
  • Persuasive presentations are relevant, reasoned, real, and resonant.

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How many of us realize that giving a presentation or making a speech is all about persuasion , influence, and emotional intelligence ? Impactful presenters understand the power of empathy to understand and engage their audience, the efficiency and kindness of having a clear objective and message, and the importance of substance and style—all as a way to connect in a way that engages and inspires.

Much has been written on the power and behavioral science of persuasion, not least by expert Robert Cialdini. His bestselling book Influence: The Psychology of Persuasion explains seven research-based universal principles of influence .

From my experience as a leadership coach working with thousands of people worldwide, I have compiled a list of ten essentials to elevate our presentation.

1. Maintain an "other" focus. What do you know about your audience and how can you find out more? Ask yourself what kind of a speaker will appeal to your audience, what arguments are likely to resonate with them, and what feelings you want to inspire so the audience will positively respond to your ask.

If your audience is predominantly data-driven, you may want to use more evidence-based arguments. If the audience is mixed, a combination of data, authority, and storytelling may be more appropriate. Extend Daniel Goleman’s three types of empathy to gather intelligence , understand your audience, and tailor your intervention to connect more profoundly.

2. Determine a specific objective. Presentations aim to effect change in some way. What change do you want to see in your audience?

For instance, gaining their approval for a certain investment, soliciting their buy-in for a change, or creating a sense of enthusiasm for an idea or initiative. The purpose of a presentation is to bring about change so make sure you are clear on what kind of change you want to bring about.

3. Design a grabber. Our attention spans have shrunk as we have more and more competing demands on our attention . If you want to get someone’s attention, you need to grab it at the outset and try and hold on.

You can do this in several different ways. Throw out a question that demands a response from the audience. Give a surprising fact or statistic, or quote from a well-known figure. Tell a story or an anecdote. A good grabber captures the attention of everyone there and makes them focus on what you have to say.

4. Crystalize your message and construct your arguments. Your message is the heart of your speech. Craft a brief phrase that clearly defines your proposal in 10-12 words—for example, “This post is about crafting presentations that inspire and engage others to elevate their presentations.”

Make it memorable by choosing inspiring words, symbols, catchy expressions, something that will remain in the audience's mind. As Brené Brown says: “Clear is kind,” and a clear message provides a path to develop your ideas.

When you have a clear and concise message, it helps you formulate your arguments. Think of developing your arguments using the rule of three —three compelling arguments to convince but not overwhelm your audience.

5. Prepare a call to action. Remember, we want to change our audience in some way, so we need to make our ask clearly and concretely. Consider your call to action in terms of what you want your audience to think/feel/do:

  • Think: “I want you to think about how you can improve your presentations.”
  • Feel: “I want you to feel enthusiastic and motivated so that you can elevate your power to persuade.”
  • Do: “I want you to try out some of these tips and tools for yourself.”

6. Craft a memorable closing. Close the speech in an elegant and memorable way. We need people to remember what we've told them, so prepare it well.

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This is not the time to improvise. Try to connect your closing to your opening grabber, which makes the presentation more memorable. Good preparation means preparing everything to the very end—finish well.

7. Plan your delivery. A dynamic speaker draws listeners in by using vocal variety (tone, intonation, speed, volume, pace, pauses, silence) and body language (posture, gestures, expression, and movement) to highlight important points and hold the audience’s attention. Be intentional: How will you use your voice and your body to emphasize a thought or idea? Think about it: If you increased the time you spent on style or delivery by 20 percent, what would it mean for the impact you make?

8. Think about how you will engage your audience. You want the audience to feel considered throughout. Include pauses so they can process what’s being said; connect with individuals throughout the room and make deliberate eye contact while speaking, especially when delivering key points. Read and respond to the audience by changing how you deliver as you go based on the audience’s nonverbal communication .

9. Rehearse and practice. Practice is one of the most crucial elements of presenting—and probably the most neglected one. If this is new to you, start by reading your presentation in front of a mirror to get comfortable speaking your presentation.

Next, video yourself and watch out for nervous or distracting habits to eliminate them and identify any areas where you can improve your delivery. If you are feeling brave, practice in front of an audience and ask for feedback.

10. Prepare your success rituals and mantra. Public speaking and/or stage fright can feel debilitating for some. Have your calm-down ritual prepared and ready to go before you start your presentation. This might be a certain gesture, a power pose, breathwork, or a mantra.

Try this tip: Identify three adjectives to describe how you would like to show up during this presentation. This sets an intention and helps focus our cognitive and emotional resources on success.

Powerful presenters embrace and extend empathy to seek first to understand their audience. They use this intelligence to carefully make choices about substance and style to create an audience-informed communication experience that feels relevant, reasoned, real, and resonant and creates a pathway for change.

Palena R. Neale Ph.D, PCC

Palena Neale, Ph.D. , is a women’s leadership coach, lecturer, and founder of unabridged, a boutique leadership development practice.

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    1. Introduce and position the consulting firm. The first goal of a consulting pitch deck is to introduce the consulting firm to the potential client and to clearly position it in the market. This includes detailing the mission, vision, core values and unique selling propositions (USPs) of the consulting business.

  7. 7 Consulting Presentation Tips to Land and Satisfy Clients

    These seven consulting presentation tips will help you offer your ideas in a way that reflects well on your brand and impresses potential clients: Mind your brand. Balance words and images. Use high-quality visuals. Craft a compelling introduction. Consider your audience's point of view.

  8. How to Create and Present Consulting Presentations

    2. Structure your story and content. Be the first to add your personal experience. 3. Design your slides and visuals. Be the first to add your personal experience. 4. Deliver your presentation ...

  9. Consulting Presentations and Storytelling

    Effective presentations are choreographed many weeks before "game day." The rough-draft storyboard started the first week of the project and was continually refined with new analysis and the client input. After multiple review-cycles with consulting senior managers / principals, the presentation tells a coherent, credible, and persuasive story.

  10. Consulting Slides Best Practices & Examples from Big Companies

    Structure your consulting slides to align with your main objectives, ensuring a cohesive and logical flow. Keep the text concise and focused. Use bullet points and avoid cluttering consulting slides with excessive information. Emphasize key messages and essential data to make the information easily digestible.

  11. 5 Essential Steps to Mastering Your PowerPoint Consulting Presentation

    Implement Focused and Consistent Coloring. The use of color in your consulting presentation plays a crucial role in conveying your message effectively. Strategic use of color can make finding insights quicker and easier, saving your audience time and mental effort. The key here is to remain focused and consistent.

  12. 6 Consulting Pitch Deck Examples to Win Clients (+Templates)

    9 essential slides of a consulting pitch deck: Executive summary: Kick off with a brief yet powerful summary that pinpoints the client's issues and your strategic solutions. Your Unique Value Proposition: Illustrate what sets you apart. Focus on your unique skills and how they benefit the client's specific situation.

  13. Learning from Leaders: 15 Consulting Presentation Examples

    Here are 15 examples of consulting presentations. Let's explore their unique characteristics and the elements that make them stand out. 1. BCG. The consulting presentation is a detailed financial analysis of NYCHA. It includes the current financial situation and challenges faced by the organization.

  14. The Consulting Pitch Deck Guide (Template + Examples)

    Use real-world examples or case studies to illustrate your UVP in action. Align the design and tone of your pitch deck with the message of your UVP to create a cohesive narrative. Consistent Messaging : Ensure that all aspects of your pitch deck, from the market analysis to the service offerings, reinforce your UVP.

  15. 3 Great Examples of Slide Structure from McKinsey, Bain, and BCG

    BCG Example. The first example on our list is BCG. The slide is an excellent example of the Pyramid Principle because it is well-structured and clear. The slide title says "Melbourne seen as a cultural and creative city", which is the main point the slide creator is trying to communicate (which is why it sits at the top of the slide in bold ...

  16. The 5 Most Popular Consulting Slides (and how to build them)

    📣 Get your FREE 1-month subscription to Ampler here ☞ https://my.ampler.io/alumni/theanalystacademyAmpler Explained ☞ https://youtu.be/Tpjtk0smzscIf you're...

  17. How to Design Effective Presentations: 5 Practical Tips from the

    Learn 5 easy and practical tips from the consulting industry designed to help you build more effective presentations. ... The best presentation designers don't create slides that make them look smart. They create slides that make their audience feel smart. They do whatever they can to help the audience understand the slide quickly and ...

  18. How McKinsey Consultants Make Presentations

    McKinsey consultants have a library of old cases to use, which helps create a skeleton or inspire a new deck and allows them to make better presentations in much less time. Build your own library by saving excellent presentations you come across in grouped categories and creating an ongoing general PowerPoint where you collect good slides to reuse.

  19. Consulting Presentation Tips from former McKinsey Consultant

    The first 1000 people to use the link will get a free trial of Skillshare Premium Membership: https://skl.sh/firmlearning02212Do you want to create slide pr...

  20. Consulting Slide Structure: How McKinsey, Bain, and BCG create slides

    WINTER SALE IS LIVE! Use code "winter" for 15% OFF all courses at TheAnalystAcademy.com--Consulting firms like McKinsey, Bain, and BCG rely on the Pyramid Pr...

  21. What It Takes to Give a Great Presentation

    Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired ...

  22. How to Make Slides like a Consultant

    Colors, limit it to 2-3 colors 2 colors to explain and 1 color to highlight information. Layout, make it a maximum of 3-4 chunks in a slide, people will take the information easier. Font ...

  23. 14 Practical Tips to Improve Your Presentation Skills

    Mastering presentation skills isn't an overnight process, but practice and perseverance will put you well on your way to becoming an effective speaker. You've learned that confidence plays a crucial role in effective presentations, so take deep breaths, make eye contact, and keep your body language open. As always, preparation is key.

  24. Simple & Formal Consulting Toolkit Infographics Presentation

    Download the Simple & Formal Consulting Toolkit Infographics template for PowerPoint or Google Slides and discover the power of infographics. An infographic resource gives you the ability to showcase your content in a more visual way, which will make it easier for your audience to understand your topic.

  25. make slide presentations like consultants

    #slidepresentation #powerpoint #consultingslides How to create and structure slide presentations like consultants from McKinsey, Deloitte, BCG, PwC - MBB & B...

  26. 10 Tips for a Persuasive Presentation

    3. Design a grabber. Our attention spans have shrunk as we have more and more competing demands on our attention. If you want to get someone's attention, you need to grab it at the outset and ...

  27. Welcome to Claude

    Claude 3 technical presentation. If you're more of a visual learner, check out our Claude 3 technical presentation slides for a visual overview of some of the content also covered in our documentation. There is also a Bedrock version of these slides. ...