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Business Presentation: The Ultimate Guide to Making Powerful Presentations (+ Examples)

Business Presentation Ultimate Guide plus examples

A business presentation is a purpose-led summary of key information about your company’s plans, products, or practices, designed for either internal or external audiences. Project proposals, HR policy presentations, investors briefings are among the few common types of presentations. 

Compelling business presentations are key to communicating important ideas, persuading others, and introducing new offerings to the world. Hence, why business presentation design is one of the most universal skills for any professional. 

This guide teaches you how to design and deliver excellent business presentations. Plus, breaks down some best practices from business presentation examples by popular companies like Google, Pinterest, and Amazon among others! 

3 General Types of Business Presentations

A business presentation can be given for a number of reasons. Respectively, they differ a lot in terms of content and purpose. 

But overall, all types of business presentations can be classified as:

  • Informative
  • Persuasive 
  • Supporting 

Informative Business Presentation 

As the name suggests, the purpose of an informative presentation is to discern the knowledge you have — explain what you know. It’s the most common type of business presentation out there. So you have probably prepared such at least several times. 

Examples of informative presentations:

  • Team briefings presentation 
  • Annual stakeholder report 
  • Quarterly business reviews
  • Business portfolio presentation
  • Business plan presentation
  • Project presentation

Helpful templates from SlideModel:

  • Business plan PowerPoint template
  • Business review PowerPoint template
  • Project proposal PowerPoint template
  • Corporate annual report template

Persuasive Business Presentation 

The goal of this type of presentation is to persuade your audience of your point of view — convince them of what you believe is right. Developing business presentations of this caliber requires a bit more copywriting mastery, as well as expertise in public speaking . Unlike an informative business presentation, your goal here is to sway the audience’s opinions and prompt them towards the desired action. 

Examples of persuasive presentations:

  • Pitch deck/investor presentations
  • Sales presentation  
  • Business case presentation 
  • Free business proposal presentation
  • Business proposal PowerPoint template
  • Pitch deck PowerPoint template
  • Account Plan PowerPoint template

Supporting Business Presentation 

This category of business PowerPoint presentations is meant to facilitate decision-making — explain how we can get something done. The underlying purpose here is to communicate the general “action plan”. Then break down the necessary next steps for bringing it to life. 

Examples of supporting presentations:

  • Roadmap presentation
  • Project vision presentation 
  • After Action Review presentation 
  • Standard operating procedure (SOP) PowerPoint template 
  • Strategy map PowerPoint template 
  • After action review (ARR) PowerPoint template 

What Should Be Included in a Business Presentation?

Overall, the content of your business presentation will differ depending on its purpose and type. However, at the very minimum, all business presentations should include:

  • Introductory slide 
  • Agenda/purpose slide
  • Main information or Content slides
  • Key Takeaways slides
  • Call-to-action/next steps slides

We further distill business presentation design and writing best practices in the next section (plus, provide several actionable business PowerPoint presentation examples!). 

How to Make a Business Presentation: Actionable Tips

A business presentation consists of two parts — a slide deck and a verbal speech. In this section, we provide tips and strategies for nailing your deck design. 

1. Get Your Presentation Opening Right 

The first slides of your presentation make or break your success. Why? By failing to frame the narrative and set the scene for the audience from the very beginning, you will struggle to keep their interest throughout the presentation. 

You have several ways of how to start a business presentation:

  • Use a general informative opening — a summative slide, sharing the agenda and main points of the discussion. 
  • Go for a story opening — a more creative, personal opening, aimed at pulling the audience into your story. 
  • Try a dramatic opening — a less apparent and attention-grabbing opening technique, meant to pique the audience’s interest. 

Standard Informative Opening 

Most business presentation examples you see start with a general, informative slide such as an Agenda, Problem Statement, or Company Introduction. That’s the “classic” approach. 

To manage the audience’s expectations and prepare them for what’s coming next, you can open your presentation with one or two slides stating:

  • The topic of your presentation — a one-sentence overview is enough. 
  • Persuasive hook, suggesting what’s in it for the audience and why they should pay attention. 
  • Your authority — the best technique to establish your credibility in a business presentation is to share your qualifications and experience upfront to highlight why you are worth listening to. 

Opening best suited for: Formal business presentations such as annual reports and supporting presentations to your team/business stakeholders. 

Story Opening 

Did you ever notice that most TED talks start with a quick personal story? The benefit of this presenting technique is that it enables speakers to establish quick rapport and hold the listener’s attention. 

Here’s how Nancy Duarte, author of “Slide:ology: The Art and Science of Creating Great Presentations” book and TED presenter, recommends opening a presentation: 

You know, here’s the status quo, here’s what’s going on. And then you need to compare that to what could be. You need to make that gap as big as possible, because there is this commonplace of the status quo, and you need to contrast that with the loftiness of your idea. 

Storytelling , like no other tool, helps transpose the audience into the right mindset and get concentrated on the subject you are about to discuss. A story also elicits emotions, which can be a powerful ally when giving persuasive presentations. In the article how to start a presentation , we explore this in more detail.

Opening best suited for: Personal and business pitches, sales presentations, other types of persuasive presentations. 

Dramatic Opening 

Another common technique is opening your presentation with a major statement, sometimes of controversial nature. This can be a shocking statistic, complex rhetoric question, or even a provocative, contrarian statement, challenging the audience’s beliefs. 

Using a dramatic opening helps secure the people’s attention and capture their interest. You can then use storytelling to further drill down your main ideas. 

If you are an experienced public speaker, you can also strengthen your speech with some unexpected actions. That’s what Bill Gates does when giving presentations. In a now-iconic 2009 TED talk about malaria, mid-presentation Gates suddenly reveals that he actually brought a bunch of mosquitoes with him. He cracks open a jar with non-malaria-infected critters to the audience’s surprise. His dramatic actions, paired with a passionate speech made a mighty impression. 

Opening best suited for: Marketing presentations, customer demos, training presentations, public speeches. 

Further reading: How to start a presentation: tips and examples. 

2. Get Your PowerPoint Design Right

Surely, using professional business PowerPoint templates already helps immensely with presentation deck design since you don’t need to fuss over slide layout, font selection, or iconography. 

Even so, you’ll still need to customize your template(s) to make them on brand and better suited to the presentation you’re about to deliver. Below are our best presentation design tips to give your deck an extra oomph. 

Use Images, Instead of Bullet Points 

If you have ever watched Steve Jobs’s presentations, you may have noticed that he never used bullet-point lists. Weird right? Because using bullet points is the most universal advice in presentation design. 

business world presentation

But there’s a valid scientific reason why Jobs favored images over bullet-point texts. Researchers found that information delivered in visuals is better retained than words alone. This is called the “ pictorial superiority effect ”. As John Medina, a molecular biologist, further explains :

“Hear a piece of information, and three days later you’ll remember 10% of it. Add a picture and you’ll remember 65%.”

So if your goal is to improve the memorability of your presentation, always replace texts with images and visualizations when it makes sense. 

Fewer Slides is Better

No matter the value, a long PowerPoint presentation becomes tiring at some point. People lose focus and stop retaining the information. Thus, always take some extra time to trim the fluff and consolidate some repetitive ideas within your presentation. 

For instance, at McKinsey new management consultants are trained to cut down the number of slides in client presentations. In fact, one senior partner insists on replacing every 20 slides with only two slides . Doing so prompts you to focus on the gist — the main business presentation ideas you need to communicate and drop filler statements. 

Here are several quick tips to shorten your slides:

  • Use a three-arc structure featuring a clear beginning (setup), main narrative (confrontation), ending (resolution). Drop the ideas that don’t fit into either of these. 
  • Write as you tweet. Create short, on-point text blurbs of under 156 symbols, similar to what you’d share on Twitter. 
  • Contextualize your numbers. Present any relevant statistics in a context, relevant to the listeners. Turn longer stats into data visualizations for easier cognition. 

Consistency is Key 

In a solid business presentation, each slide feels like part of the connecting story. To achieve such consistency apply the same visual style and retain the same underlying message throughout your entire presentation.

Use the same typography, color scheme, and visual styles across the deck. But when you need to accentuate a transition to a new topic (e.g. move from a setup to articulating the main ideas), add some new visual element to signify the slight change in the narrative. 

Further reading: 23 PowerPoint Presentation Tips for Creating Engaging and Interactive Presentations

3. Make Your Closure Memorable 

We best remember the information shared last. So make those business presentation takeaways stick in the audience’s memory. We have three strategies for that. 

Use the Rule of Three 

The Rule of Three is a literary concept, suggesting that we best remember and like ideas and concepts when they are presented in threes. 

Many famous authors and speakers use this technique:

  • “Duty – Honor – Country. Those three hallowed words reverently dictate what you ought to be, what you can be, and what you will be” . Gen. Douglas MacArthur.
  • “Life, Liberty, and the Pursuit of Happiness” are the unalienable rights of all humans that governments are meant to protect.” Thomas Jefferson 

The Rule of Three works because three is the maximum number of items most people can remember on their first attempt. Likewise, such pairings create a short, familiar structure that is easy to remember for our brains. 

Try the Title Close Technique

Another popular presentation closing technique is “Title Close” — going back to the beginning of your narrative and reiterating your main idea (title) in a form of a takeaway. Doing so helps the audience better retain your core message since it’s repeated at least two times. Plus, it brings a sense of closure — a feel-good state our brains love. Also, a brief one-line closure is more memorable than a lengthy summary and thus better retained. 

Ask a Question 

If you want to keep the conversation going once you are done presenting, you can conclude your presentation with a general question you’d like the audience to answer.

Alternatively, you can also encourage the members to pose questions to you. The latter is better suited for informational presentations where you’d like to further discuss some of the matters and secure immediate feedback. 

Try adding an interactive element like a QR code closing your presentation with a QR code and having a clear CTA helps you leverage the power of sharing anything you would like to share with your clients. QR codes can be customized to look alike your brand.

If you are looking for a smoother experience creating presentations on the fly, check out the AI PowerPoint maker —it offers everything you can ask forfrom presentation design in a couple of clicks.

12 Business Presentation Examples and What Makes Them Great 

Now that we equipped you with the general knowledge on how to make a presentation for business, let’s take a look at how other presenters are coping with this job and what lessons you can take away from them. 

1. N26 Digital Bank Pitch Deck 

The Future of Banking by N26. An example of a Business Presentation with a nice cover image.

This is a fine business pitch presentation example, hitting all the best practices. The deck opens with a big shocking statement that most Millennials would rather go to the dentist than step into a bank branch. 

Then it proceeds to discuss the company’s solution to the above — a fully digital bank with a paperless account opening process, done in 8 minutes. After communicating the main product features and value proposition, the deck further conceptualizes what traction the product got so far using data visualizations. The only thing it lacks is a solid call-to-action for closing slides as the current ending feels a bit abrupt. 

2. WeWork Pitch Deck

Business Presentation Example by WeWork

For a Series D round, WeWork went with a more formal business presentation. It starts with laying down the general company information and then transitions to explaining their business model, current market conditions, and the company’s position on the market.

The good thing about this deck is that they quantify their business growth prospects and value proposition. The likely gains for investors are shown in concrete numbers. However, those charts go one after another in a row, so it gets a bit challenging to retain all data points. 

The last part of their presentation is focused on a new offering, “We Live”. It explains why the team seeks funds to bring it to life. Likewise, they back their reasoning with market size statistics, sample projects, and a five-year revenue forecast. 

3. Redfin Investor Presentation 

Redfin Investor Presentation for Business. A Technology-Powered Real Estate Company.

If you are looking for a “text-light” business presentation example, Redfin’s investor deck is up to your alley. This simple deck expertly uses iconography, charts, and graphs to break down the company’s business model, value proposition, market share, and competitive advantages over similar startups. For number-oriented investors, this is a great deck design to use. 

4. Google Ready Together Presentation 

This isn’t quite the standard business presentation example per se. But rather an innovative way to create engaging, interactive presentations of customer case studies .

Interactive Online Presentation example by Google, from Customer Insights.  Google Ready Together Presentation.

The short deck features a short video clip from a Google client, 7-11, explaining how they used the company’s marketing technology to digitally transform their operations and introduce a greater degree of marketing automation . The narrated video parts are interrupted by slides featuring catchy stats, contextualizing issues other businesses are facing. Then transitions to explaining through the words of 7-11 CMO, how Google’s technology is helping them overcome the stated shortcomings.

5. Salesforce Business Presentation Example 

This is a great example of an informational presentation, made by the Salesforce team to share their research on customer experience (CX) with prospects and existing customers.

Business Presentation Example by Service Salesforce on How to Know Your Customer. A look into the Future of Customer Experience.

The slide deck errs on the lengthier side with 58 slides total. But bigger topics are broken down and reinforced through bite-sized statistics and quotes from the company leadership. They are also packaging the main tips into memorable formulas, itemized lists, and tables. Overall, this deck is a great example of how you can build a compelling narrative using different statistics. 

6. Mastercard Business Presentation

This slide deck from Mastercard instantly captures the audience’s attention with unusual background images and major data points on the growth of populations, POS systems, and payment methods used in the upcoming decade.

Business Presentation by MasterCard on Technology and Payment solutions. The Unfinished Revolution.

Perhaps to offset the complexity of the subject, Mastercard chose to sprinkle in some humor in presentation texts and used comic-style visuals to supplement that. However, all their animations are made in a similar style, creating a good sense of continuity in design. They are also using colors to signify the transition from one part of the presentation to another. 

In the second part, the slide deck focuses on distilling the core message of what businesses need to do to remain competitive in the new payments landscape. The team presents what they have been working on to expand the payment ecosystem. Then concludes with a “title close” styled call-to-action, mirroring the presentation title.

7. McKinsey Diversity & Inclusion Presentation 

This fresh business slide deck from McKinsey is a great reference point for making persuasive business presentations on complex topics such as D&I. First, it recaps the main definitions of the discussed concepts — diversity, equity, and inclusion — to ensure alignment with the audience members. 

Business Presentation Example by McKinsey Company on Diversity Wins: How inclusion matters.

Next, the business presentation deck focuses on the severity and importance of the issue for businesses, represented through a series of graphs and charts. After articulating the “why”, the narrative switches to “how” — how leaders can benefit from investment in D&I. The main points are further backed with data and illustrated via examples. 

8. Accenture Presentation for the Energy Sector

Similar to McKinsey, Accenture keeps its slide deck on a short. Yet the team packs a punch within each slide through using a mix of fonts, graphical elements, and color for highlighting the core information. The presentation copy is on a longer side, prompting the audience to dwell on reading the slides. But perhaps this was meant by design as the presentation was also distributed online — via the company blog and social media. 

Business Presentation Example by Accenture on Accelerating Innovation in Energy.

The last several slides of the presentation deck focus on articulating the value Accenture can deliver for their clients in the Energy sector. They expertly break down their main value proposition and key service lines, plus quantify the benefits. 

9. Amazon Web Services (AWS) Technical Presentation 

Giving an engaging technical presentation isn’t an easy task. You have to balance the number of details you reveal on your slides to prevent overwhelm, while also making sure that you don’t leave out any crucial deets. This technical presentation from AWS does great in both departments. 

Business Presentation created by AWS explaining how to build forecasting using ML/DL algorithms.

First, you get entertained with a quick overview of Amazon’s progress in machine learning (ML) forecasting capabilities over the last decade. Then introduced to the main tech offering. The deck further explains what you need to get started with Amazon Forecast — e.g. dataset requirements, supported forecasting scenarios, available forecasting models, etc. 

The second half of the presentation provides a quick training snippet on configuring Amazon SageMaker to start your first project. The step-by-step instructions are coherent and well-organized, making the reader excited to test-drive the product. 

10. Snapchat Company Presentation

Snapchat’s business model presentation is on a funkier, more casual side, reflective of the company’s overall brand and positioning. After briefly recapping what they do, the slide deck switches to discussing the company’s financials and revenue streams.

business world presentation

This business slide deck by Snap Inc. itself is rather simplistic and lacks fancy design elements. But it has a strong unified theme of showing the audience Snapchat’s position on the market and projected vector of business development. 

11. Visa Business Acquisition Presentation 

VISA Acquisition of Plaid Business presentation.

If you are working on a business plan or M&A presentation for stakeholders of your own, this example from Visa will be helpful. The presentation deck expertly breaks down the company’s rationale for purchasing Plaid and subsequent plans for integrating the startup into their business ecosystem. 

The business deck recaps why the Plaid acquisition is a solid strategic decision by highlighting the total addressable market they could dive into post-deal. Then it details Plaid’s competitive strengths. The slide deck then sums up all the monetary and indirect gains Visa could reap as an acquirer. 

12. Pinterest Earnings Report Presentation 

Pinterest Business Presentation Example with Annual Report

Annual reports and especially earnings presentations might not be the most exciting types of documents to work on, but they have immense strategic value. Hence, there’s little room for ambiguities or mistakes. 

In twelve slides, this business presentation from Pinterest clearly communicates the big picture of the company’s finance in 2021. All the key numbers are represented as featured quotes in the sidebar with diagrams further showcasing the earning and spending dynamics. Overall, the data is easy to interpret even for non-finance folks. 

To Conclude 

With these business presentation design tips, presentation templates , and examples, you can go from overwhelmed to confident about your next presentation design in a matter of hours. Focus on creating a rough draft first using a template. Then work on nailing your opening slide sequence and shortening the texts in the main part of your presentation when needed. Make sure that each slide serves a clear purpose and communicates important details. To make your business presentation deck more concise, remove anything that does not pertain to the topic. 

Finally, once you are done, share your business presentation with other team members to get their feedback and reiterate the final design.

business world presentation

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How to Give a Killer Presentation

  • Chris Anderson

business world presentation

For more than 30 years, the TED conference series has presented enlightening talks that people enjoy watching. In this article, Anderson, TED’s curator, shares five keys to great presentations:

  • Frame your story (figure out where to start and where to end).
  • Plan your delivery (decide whether to memorize your speech word for word or develop bullet points and then rehearse it—over and over).
  • Work on stage presence (but remember that your story matters more than how you stand or whether you’re visibly nervous).
  • Plan the multimedia (whatever you do, don’t read from PowerPoint slides).
  • Put it together (play to your strengths and be authentic).

According to Anderson, presentations rise or fall on the quality of the idea, the narrative, and the passion of the speaker. It’s about substance—not style. In fact, it’s fairly easy to “coach out” the problems in a talk, but there’s no way to “coach in” the basic story—the presenter has to have the raw material. So if your thinking is not there yet, he advises, decline that invitation to speak. Instead, keep working until you have an idea that’s worth sharing.

Lessons from TED

A little more than a year ago, on a trip to Nairobi, Kenya, some colleagues and I met a 12-year-old Masai boy named Richard Turere, who told us a fascinating story. His family raises livestock on the edge of a vast national park, and one of the biggest challenges is protecting the animals from lions—especially at night. Richard had noticed that placing lamps in a field didn’t deter lion attacks, but when he walked the field with a torch, the lions stayed away. From a young age, he’d been interested in electronics, teaching himself by, for example, taking apart his parents’ radio. He used that experience to devise a system of lights that would turn on and off in sequence—using solar panels, a car battery, and a motorcycle indicator box—and thereby create a sense of movement that he hoped would scare off the lions. He installed the lights, and the lions stopped attacking. Soon villages elsewhere in Kenya began installing Richard’s “lion lights.”

  • CA Chris Anderson is the curator of TED.

business world presentation

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11 Critical Types of Business Presentations (+ Templates)

Learn about the different types of business presentations with examples that drive results. Discover how to choose the right type of presentation for your use case.

business world presentation

Dominika Krukowska

8 minute read

Types of presentation

Short answer

What are the main types of business presentations?

There are 11 main types of business presentations:

  • Pitch deck presentations
  • Sales deck presentations
  • Product marketing presentations
  • White papers
  • Case studies
  • Report presentations
  • Education & academic presentations
  • Business proposal presentations
  • Sports sponsorship proposals
  • Business plan presentations

You need the right collateral for every aspect of your business in order to succeed.

In today's business world, delivering a compelling presentation isn't just a nice skill - it's a vital one. But if you're not familiar with all the types of presentations your business might need, it's like trying to build a house without all the necessary tools.

Some parts of your business might not get the support they need to stand strong. This can lead to unclear messages, disengaged audiences, and missed opportunities.

That's where this post comes in. Consider it your blueprint for building a solid presentation foundation. You'll learn about all the different types of business presentations, when to use them, and how to make them work wonders for you. In just a few minutes, you'll be ready to turn every presentation into a sturdy pillar for your business success.

Let’s get started!

What are the main business presentation types?

Business presentations come in various forms, each serving a unique purpose and fitting into a specific stage of the sales funnel.

There is a basic set of presentations that no business can flourish without. You should become familiar with these critical presentation types.

11 essential types of business presentations:

1. Pitch deck presentations

Pitch deck presentations are designed to showcase a product, startup, or idea to potential investors. They are typically used during fundraising rounds and are crucial for securing the necessary capital for your business.

Here’s an example of a pitch deck presentation:

Cannasoft - Investment pitch deck

Cannasoft - Investment pitch deck

A hard-hitting investment deck of a publicly traded tech company dedicated to medical cannabis manufacturers.

If you want to learn more about pitch decks and how to create one, check out our guides:

What Is a Pitch Deck? A Beginner's Guide to Greatness

What to Include in a Pitch Deck (Slides 99% of Investors Want)

Create a Winning Pitch Deck Investors Love (Examples & Tips)

2. Sales deck presentations

Sales deck presentations are aimed at convincing prospects to buy your product or service. They highlight the unique selling points and benefits of your offering, and explain why you’re the perfect solution provider for your prospects’ specific pain points.

Here’s an example of a sales deck presentation:

Orbiit - Visually narrated sales deck

Orbiit - Visually narrated sales deck

Visually narrated sales deck of a virtual networking platform telling AND showing readers what's in it for them.

To find out more, read our article on how to make a sales pitch deck that turns ‘Maybe’ to ‘Yes!’ .

3. Product marketing presentations

Product marketing presentations are used in the awareness stage to introduce a new product or feature to the market. They focus on the benefits of the product and how it meets the needs of the target audience.

Here’s an example of a product marketing presentation:

Mayku - Physical product deck

Mayku - Physical product deck

A welcoming physical product deck for immersive introduction to a revolutionary vacuum-forming solution.

4. White papers

A white paper is an in-depth analysis of a problem and its solution. It's a way to establish your expertise and thought leadership in a particular area. White papers are often used in the consideration stage of the funnel to educate potential customers about a complex issue related to your industry or product.

Here’s an example of a white paper:

Drive - Automotive research white-paper

Drive - Automotive research white-paper

A white-paper showing high-level research on electric vehicle charging wrapped in a stunning interactive experience.

5. Case studies

Case studies showcase a customer success story or outcome. They provide real-world examples of how your product or service has helped a customer, making them a powerful tool for building trust and credibility.

Here’s an example of a case study:

Boom25 - Interactive case study deck

Boom25 - Interactive case study deck

Fun, engaging, and interactive case study of a UK cashback service: mixing business with entertainment.

If you want to learn more, check out our guides:

What Is a Case Study & Customer Success Story?

5 Steps for Writing a Case Study for Business (+Templates)

12 Steps to Create a Business Case Study That Converts

Case Study Format Types: Match Format with Business Goals

6. Report presentations

Report presentations are used to share data-driven insights and findings in the consideration stage. They make complex data accessible and engaging, helping your audience understand and remember the information.

Here’s an example of a report presentation:

Meta - Interactive corporate report

Meta - Interactive corporate report

Insights and trends from Israel's thriving consumer-facing industry. A comprehensive review of the B2C ecosystem's performance and future prospects.

7. One-pagers

A one-pager is a brief, informative overview of your solution sent to potential customers in the awareness stage. It's a quick way to communicate the key features and benefits of your product or service, meant to pique the prospects’ curiosity enough to move them down the sales funnel.

Here’s an example of a one-pager presentation:

Octopai - Outbound sales one-pager

Octopai - Outbound sales one-pager

An outbound one-pager identifying a problem in modern-day analytics and offering an easy-to-grasp solution.

To find out more about one-pagers, read these guides:

What Is a One-Pager: Types, Benefits & Main Use Cases

Make One-Pagers That Grab Attention, Engage & Convert

Create a Sales One-Pager (Examples, Writing Tips, Templates)

Create a Business Plan One-Pager (+ Proven Templates)

How to Create a Startup One-Pager That Wows Investors

How to Create a Product One-Pager (That Gets People Excited)

8. Education and academic presentations

Education and academic presentations are used for teaching or presenting research findings. They are designed to simplify complex concepts and foster deep understanding.

Here’s an example of an academic presentation:

Research proposal example

Research proposal

This school research presentation template is perfect for students who need to present their findings from a research project. The template includes space for a title, introduction, main body, conclusion, and bibliography.

If you need more guidance, we have a blog post on how to write a research proposal , including tips and templates.

9. Business proposal presentations

Business proposal presentations are used to close deals at the end of a sales cycle. They summarize your offering and why it's the best choice for the prospect.

Here’s an example of a business proposal presentation:

RFKeeper - Retail proposal deck

RFKeeper - Retail proposal deck

A dynamic, highly visual proposal deck for a retail software provider, designed to grab and keep attention.

For tips on how to create your own, check out our posts:

How to Write a Business Proposal (Examples & Templates)

Make a Winning Business Proposal Presentation in 12 Steps

10. Sports sponsorship proposals

Sports sponsorship proposals are used to secure funding and support for a sports team. They highlight the benefits that the sponsor will receive in return for their investment.

Here’s an example of a sports sponsorship proposal presentation:

Football sponsorship proposal example

Football sponsorship proposal

This bright and energetic template reflects the dynamic nature of sports. With a combination of text-based and interactive slides, you'll easily convey the history of your organization, as well as the team's main drivers and objectives, to make sponsors instantly realize the value for their money.

11. Business plan presentations

Business plan presentations detail a company's strategy and objectives. They are often used to secure funding from investors or to align team members around a common vision and plan.

Here’s an example of a business plan presentation:

General business plan example

General Business Plan

This template has everything you need to create a visual summary of your business idea. Thanks to a range of interactive slides, you'll be able to convey your vision in a way that impresses investors and gets you the necessary buy-in.

If you want to see real-life examples of each presentation type, check out our master post containing 52 perfect presentation examples to set you apart .

What are the main types of presentation use cases?

Presentations are a versatile tool that can be used in a variety of scenarios, both within and outside an organization. Here are some of the key use cases for presentations:

External use cases

Sales: Persuading potential customers to purchase your product or service through compelling storytelling and showcasing benefits.

Funding : Convincing investors to provide capital for your business by demonstrating potential for growth and profitability.

Thought leadership: Establishing your expertise and authority in a specific field by sharing unique insights and perspectives.

Investor relations: Communicating important company information to investors to maintain trust and transparency.

Donor communication: Engaging and updating donors on the impact of their contributions to maintain their support and involvement.

Conference or event presentations: Sharing insights or research findings at a public event to engage the audience and build your reputation.

Partnership presentations: Proposing a collaboration or partnership to another business by highlighting mutual benefits.

Product launch presentations: Introducing a new product to the market with a compelling narrative that highlights its unique features.

Client presentations: Updating clients on progress or delivering project results to maintain their satisfaction and trust.

Training and education presentations: Teaching a new skill or concept to an external audience to enhance their knowledge and skills.

Public relations presentations: Managing the public image of your company by addressing public concerns and highlighting positive actions.

Government or regulatory presentations: Communicating with government agencies or regulatory bodies to ensure compliance and maintain good relations.

Social responsibility presentations: Showcasing your company's efforts to give back to the community to enhance your company's reputation and public image.

Internal use cases

Team meetings: Discussing project updates or new initiatives with your team to ensure everyone is aligned and informed.

Training and onboarding: Introducing new employees to company policies and procedures to ensure they are well-equipped to perform their roles.

Strategic planning: Outlining your company's strategic goals and plans to ensure all employees are working toward the same objectives.

Performance reviews: Providing feedback on an employee's performance to help them improve and grow in their role.

Internal reporting: Sharing company performance data with internal stakeholders to keep them informed and make data-driven decisions.

Town hall meetings: Addressing the entire company on key updates or changes to ensure transparency and maintain employee trust.

Change management: Guiding employees through a period of significant change to ensure smooth transition and maintain morale.

Employee engagement and recognition: Celebrating employee achievements and fostering a positive company culture to boost morale and productivity.

Training workshops and seminars: Providing in-depth training on specific topics to employees to enhance their skills and knowledge.

Internal marketing and branding: Promoting company values and culture to employees to foster a sense of belonging and commitment.

How do I choose the right type of presentation for my business?

Choosing the right type of presentation for your business is like picking the right tool for a job. It's all about understanding your needs and resources.

Here's a simple guide to help you make the right choice:

1) Presentation objectives

Start by defining what you want to achieve. Are you aiming to educate, persuade, or inspire? Your objective will shape the type of presentation you need. For instance, if you're looking to secure funding, a compelling pitch deck is your ticket.

2) Target audience

Your audience is your compass. Their needs and expectations will guide your presentation's content and style. For example, a sales deck might resonate with potential customers, while a thought leadership white paper could be more suitable for industry peers.

3) The message

What key message do you want to convey? Ensure your presentation type allows for this message to be communicated effectively. For example, if you're eager to share your company's green thumb, a social responsibility white paper can beautifully showcase your eco-friendly initiatives and their positive effects.

4) Resources

Finally, always take stock of your resources. Time constraints and available data can influence your choice. A one-pager could be more practical than an extensive sales deck when you’re short on time or manpower.

What are the best types of tools to create and improve my presentation?

Creating a compelling presentation is not just about the content, but also about the delivery.

Here are some tools that can help you elevate your presentation game:

Storydoc: This tool allows you to transform static slides into highly-engaging and converting interactive web presentations. It's perfect for creating memorable narratives that captivate your audience from start to finish and gets them to take action.

Think-Cell: If your presentation involves data, Think-Cell is a must-have. It simplifies the creation of complex charts and enhances data visualization, making your insights more digestible and impactful.

VideoScribe: Want to add a touch of animation to your presentation? VideoScribe allows you to create high-quality whiteboard-style animation videos, adding a dynamic element to your content.

Mentimeter: This gamified presentation software allows you to engage your audience with live polls, quizzes, and Q&A sessions, making your presentation a two-way conversation.

Pitcherific: Pitcherific helps you create and practice your pitch speech, making it a great tool for preparing investor presentations.

Create your presentation from a template

Your digital presentation is your passport to powerful communication. Why settle for static, lifeless slides when you can turn your presentation into a dynamic, interactive adventure?

Think of your key messages as stepping stones on an exciting journey, one that keeps your audience engaged from the opening slide to the grand finale. Interactive presentation templates are the perfect vehicle for this journey.

Each template is a canvas waiting for your unique touch.

Grab a template and use it to create your best presentation yet.


Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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Powerful and Effective Presentation Skills: More in Demand Now Than Ever

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When we talk with our L&D colleagues from around the globe, we often hear that presentation skills training is one of the top opportunities they’re looking to provide their learners. And this holds true whether their learners are individual contributors, people managers, or senior leaders. This is not surprising.

Effective communications skills are a powerful career activator, and most of us are called upon to communicate in some type of formal presentation mode at some point along the way.

For instance, you might be asked to brief management on market research results, walk your team through a new process, lay out the new budget, or explain a new product to a client or prospect. Or you may want to build support for a new idea, bring a new employee into the fold, or even just present your achievements to your manager during your performance review.

And now, with so many employees working from home or in hybrid mode, and business travel in decline, there’s a growing need to find new ways to make effective presentations when the audience may be fully virtual or a combination of in person and remote attendees.

Whether you’re making a standup presentation to a large live audience, or a sit-down one-on-one, whether you’re delivering your presentation face to face or virtually, solid presentation skills matter.

Even the most seasoned and accomplished presenters may need to fine-tune or update their skills. Expectations have changed over the last decade or so. Yesterday’s PowerPoint which primarily relied on bulleted points, broken up by the occasional clip-art image, won’t cut it with today’s audience.

The digital revolution has revolutionized the way people want to receive information. People expect presentations that are more visually interesting. They expect to see data, metrics that support assertions. And now, with so many previously in-person meetings occurring virtually, there’s an entirely new level of technical preparedness required.

The leadership development tools and the individual learning opportunities you’re providing should include presentation skills training that covers both the evergreen fundamentals and the up-to-date capabilities that can make or break a presentation.

So, just what should be included in solid presentation skills training? Here’s what I think.

The fundamentals will always apply When it comes to making a powerful and effective presentation, the fundamentals will always apply. You need to understand your objective. Is it strictly to convey information, so that your audience’s knowledge is increased? Is it to persuade your audience to take some action? Is it to convince people to support your idea? Once you understand what your objective is, you need to define your central message. There may be a lot of things you want to share with your audience during your presentation, but find – and stick with – the core, the most important point you want them to walk away with. And make sure that your message is clear and compelling.

You also need to tailor your presentation to your audience. Who are they and what might they be expecting? Say you’re giving a product pitch to a client. A technical team may be interested in a lot of nitty-gritty product detail. The business side will no doubt be more interested in what returns they can expect on their investment.

Another consideration is the setting: is this a formal presentation to a large audience with questions reserved for the end, or a presentation in a smaller setting where there’s the possibility for conversation throughout? Is your presentation virtual or in-person? To be delivered individually or as a group? What time of the day will you be speaking? Will there be others speaking before you and might that impact how your message will be received?

Once these fundamentals are established, you’re in building mode. What are the specific points you want to share that will help you best meet your objective and get across your core message? Now figure out how to convey those points in the clearest, most straightforward, and succinct way. This doesn’t mean that your presentation has to be a series of clipped bullet points. No one wants to sit through a presentation in which the presenter reads through what’s on the slide. You can get your points across using stories, fact, diagrams, videos, props, and other types of media.

Visual design matters While you don’t want to clutter up your presentation with too many visual elements that don’t serve your objective and can be distracting, using a variety of visual formats to convey your core message will make your presentation more memorable than slides filled with text. A couple of tips: avoid images that are cliched and overdone. Be careful not to mix up too many different types of images. If you’re using photos, stick with photos. If you’re using drawn images, keep the style consistent. When data are presented, stay consistent with colors and fonts from one type of chart to the next. Keep things clear and simple, using data to support key points without overwhelming your audience with too much information. And don’t assume that your audience is composed of statisticians (unless, of course, it is).

When presenting qualitative data, brief videos provide a way to engage your audience and create emotional connection and impact. Word clouds are another way to get qualitative data across.

Practice makes perfect You’ve pulled together a perfect presentation. But it likely won’t be perfect unless it’s well delivered. So don’t forget to practice your presentation ahead of time. Pro tip: record yourself as you practice out loud. This will force you to think through what you’re going to say for each element of your presentation. And watching your recording will help you identify your mistakes—such as fidgeting, using too many fillers (such as “umm,” or “like”), or speaking too fast.

A key element of your preparation should involve anticipating any technical difficulties. If you’ve embedded videos, make sure they work. If you’re presenting virtually, make sure that the lighting is good, and that your speaker and camera are working. Whether presenting in person or virtually, get there early enough to work out any technical glitches before your presentation is scheduled to begin. Few things are a bigger audience turn-off than sitting there watching the presenter struggle with the delivery mechanisms!

Finally, be kind to yourself. Despite thorough preparation and practice, sometimes, things go wrong, and you need to recover in the moment, adapt, and carry on. It’s unlikely that you’ll have caused any lasting damage and the important thing is to learn from your experience, so your next presentation is stronger.

How are you providing presentation skills training for your learners?

Manika Gandhi is Senior Learning Design Manager at Harvard Business Publishing Corporate Learning. Email her at [email protected] .

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  • Inspiration

23 presentation examples that really work (plus templates!)

Three professionals engaged in a collaborative meeting with a Biteable video maker, a laptop, and documents on the table.

  • 30 Mar 2023

To help you in your quest for presentation greatness, we’ve gathered 23 of the best business presentation examples out there. These hand-picked ideas range from business PowerPoint presentations, to recruitment presentations, and everything in between.

As a bonus, several of our examples include editable video presentation templates from  Biteable .

Biteable allows anyone to create great video presentations — no previous video-making skills required. The easy-to-use platform has hundreds of brandable templates and video scenes designed with a business audience in mind. A video made with Biteable is just what you need to add that wow factor and make an impact on your audience.

Create videos that drive action

Activate your audience with impactful, on-brand videos. Create them simply and collaboratively with Biteable.

Video presentation examples

Video presentations are our specialty at Biteable. We love them because they’re the most visually appealing and memorable way to communicate.

1. Animated characters

Our first presentation example is a business explainer from Biteable that uses animated characters. The friendly and modern style makes this the perfect presentation for engaging your audience.

Bonus template:  Need a business video presentation that reflects the beautiful diversity of your customers or team? Use  Biteable’s workplace scenes . You can change the skin tone and hair color for any of the animated characters.

2. Conference video

Videos are also ideal solutions for events (e.g. trade shows) where they can be looped to play constantly while you attend to more important things like talking to people and handing out free cheese samples.

For this event presentation sample below, we used bright colours, stock footage, and messaging that reflects the brand and values of the company. All these elements work together to draw the attention of passers-by.

For a huge selection of video presentation templates, take a look at our  template gallery .

Business PowerPoint presentation examples

Striking fear into the hearts of the workplace since 1987, PowerPoint is synonymous with bland, boring presentations that feel more like an endurance test than a learning opportunity. But it doesn’t have to be that way. Check out these anything-but-boring business PowerPoint presentation examples.

3. Design pointers

This PowerPoint presentation takes a tongue-in-cheek look at how the speakers and users of PowerPoint are the problem, not the software itself.

Even at a hefty 61 slides, the vintage theme, appealing colors, and engaging content keep the viewer interested. It delivers useful and actionable tips on creating a better experience for your audience.

Pixar, as you’d expect, redefines the meaning of PowerPoint in their “22 Rules for Phenomenal Storytelling”. The character silhouettes are instantly recognizable and tie firmly to the Pixar brand. The bright colour palettes are carefully chosen to highlight the content of each slide.

This presentation is a good length, delivering one message per slide, making it easy for an audience to take notes and retain the information.

Google slides examples

If you’re in business, chances are you’ll have come across  slide decks . Much like a deck of cards, each slide plays a key part in the overall ‘deck’, creating a well-rounded presentation.

If you need to inform your team, present findings, or outline a new strategy, slides are one of the most effective ways to do this.

Google Slides is one of the best ways to create a slide deck right now. It’s easy to use and has built-in design tools that integrate with Adobe, Lucidchart, and more. The best part — it’s free!

5. Teacher education

Here’s a slide deck that was created to educate teachers on how to use Google Slides effectively in a classroom. At first glance it seems stuffy and businessy, but if you look closer it’s apparent the creator knows his audience well, throwing in some teacher-friendly content that’s bound to get a smile.

The slides give walkthrough screenshots and practical advice on the different ways teachers can use the software to make their lives that little bit easier and educate their students at the same time.

6. Charity awareness raiser

This next Google slide deck is designed to raise awareness for an animal shelter. It has simple, clear messaging, and makes use of the furry friends it rescues to tug on heartstrings and encourage donations and adoptions from its audience.

Pro tip: Creating a presentation is exciting but also a little daunting. It’s easy to feel overwhelmed — especially if the success of your business or nonprofit depends on it.

Prezi presentation examples

If you haven’t come across  Prezi , it’s a great alternative to using static slides. Sitting somewhere between slides and a video presentation, it allows you to import other content and add motion to create a more engaging viewer experience.

7. Red Bull event recap

This Prezi was created to document the Red Bull stratosphere freefall stunt a few years ago. It neatly captures all the things that Prezi is capable of, including video inserts and the zoom effect, which gives an animated, almost 3D effect to what would otherwise be still images.  

Prezi has annual awards for the best examples of presentations over the year. This next example is one of the 2018 winners. It was made to highlight a new Logitech tool.

8. Logitech Spotlight launch

What stands out here are the juicy colors, bold imagery, and the way the designer has used Prezi to its full extent, including rotations, panning, fades, and a full zoom out to finish the presentation.

business world presentation

Sales presentation examples

If you’re stuck for ideas for your sales presentation, step right this way and check out this video template we made for you.

9. Sales enablement video presentation

In today’s fast-paced sales environment, you need a way to make your sales enablement presentations memorable and engaging for busy reps.  Sales enablement videos  are just the ticket. Use this video presentation template the next time you need to present on your metrics.

10. Zuroa sales deck

If you’re after a sales deck, you can’t go past this example from Zuora. What makes it great? It begins by introducing the worldwide shift in the way consumers are shopping. It’s a global phenomenon, and something we can all relate to.

It then weaves a compelling story about how the subscription model is changing the face of daily life for everyone. Metrics and testimonials from well-known CEOs and executives are included for some slamming social proof to boost the sales message.

Pitch presentation examples

Pitch decks are used to give an overview of business plans, and are usually presented during meetings with customers, investors, or potential partners.

11. Uber pitch deck

This is Uber’s original pitch deck, which (apart from looking a teensy bit dated) gives an excellent overview of their business model and clearly shows how they intended to disrupt a traditional industry and provide a better service to people. Right now, you’re probably very grateful that this pitch presentation was a winner.

You can make your own pitch deck with Biteable, or start with one of our  video templates  to make something a little more memorable.

12. Video pitch template

This video pitch presentation clearly speaks to the pains of everyone who needs to commute and find parking. It then provides the solution with its app that makes parking a breeze.

The video also introduces the key team members, their business strategy, and what they’re hoping to raise in funding. It’s a simple, clear pitch that positions the company as a key solution to a growing, worldwide problem. It’s compelling and convincing, as a good presentation should be.

13. Fyre Festival pitch deck

The most epic example of a recent pitch deck is this one for Fyre Festival – the greatest event that never happened. Marvel at its persuasion, gasp at the opportunity of being part of the cultural experience of the decade, cringe as everything goes from bad to worse.

Despite the very public outcome, this is a masterclass in how to create hype and get funding with your pitch deck using beautiful imagery, beautiful people, and beautiful promises of riches and fame.

Business presentation examples

Need to get the right message out to the right people? Business presentations can do a lot of the heavy lifting for you.

Simply press play and let your video do the talking. No fumbling your words and sweating buckets in front of those potential clients, just you being cool as a cucumber while your presentation does the talking.

Check out two of our popular templates that you can use as a starting point for your own presentations. While they’re business-minded, they’re definitely not boring.

14. Business intro template

Modern graphics, animations, and upbeat soundtracks keep your prospects engaged as they learn about your business, your team, your values, and how you can help them.

15. Business explainer template

Research presentation examples.

When you’re giving a more technical presentation such as research findings, you need to strike the perfect balance between informing your audience and making sure they stay awake.

As a rule, slides are more effective for research presentations, as they are used to support the speaker’s knowledge rather can capture every small detail on screen.

With often dry, complex, and technical subject matter, there can be a temptation for presentations to follow suit. Use images instead of walls of text, and keep things as easy to follow as possible.

16. TrackMaven research deck

TrackMaven uses their endearing mascot to lighten up this data-heavy slide deck. The graphs help to bring life to their findings, and they ensure to only have one bite-size takeaway per slide so that viewers can easily take notes.

17. Wearable tech research report

Obviously, research can get very researchy and there’s not a lot to be done about it. This slide deck below lays out a ton of in-depth information but breaks it up well with quotes, diagrams, and interesting facts to keep viewers engaged while it delivers its findings on wearable technology.

Team presentation examples

Motivating your team can be a challenge at the best of times, especially when you need to gather them together for….another presentation!

18. Team update template

We created this presentation template as an example of how to engage your team. In this case, it’s for an internal product launch. Using colorful animation and engaging pacing, this video presentation is much better than a static PowerPoint, right?

19. Officevibe collaboration explainer

This short slide deck is a presentation designed to increase awareness of the problems of a disengaged team. Bright colors and relevant images combine with facts and figures that compel viewers to click through to a download to learn more about helping their teams succeed.

Recruitment presentation examples

Recruiting the right people can be a challenge. Presentations can help display your team and your business by painting a dynamic picture of what it’s like to work with you.

Videos and animated slides let you capture the essence of your brand and workplace so the right employees can find you.

20. Company culture explainer

If you’re a recruitment agency, your challenge is to stand out from the hundreds of other agencies in the marketplace.

21. Kaizen culture

Showcasing your agency using a slide deck can give employers and employees a feel for doing business with you. Kaizen clearly displays its credentials and highlights its brand values and personality here (and also its appreciation of the coffee bean).

Explainer presentation examples

Got some explaining to do? Using an explainer video is the ideal way to showcase products that are technical, digital, or otherwise too difficult to explain with still images and text.

Explainer videos help you present the features and values of your product in an engaging way that speaks to your ideal audience and promotes your brand at the same time.

22. Product explainer template

23. lucidchart explainer.

Lucidchart does a stellar job of using explainer videos for their software. Their series of explainers-within-explainers entertains the viewer with cute imagery and an endearing brand voice. At the same time, the video is educating its audience on how to use the actual product. We (almost) guarantee you’ll have more love for spiders after watching this one.

Make a winning video presentation with Biteable

Creating a winning presentation doesn’t need to be difficult or expensive. Modern slide decks and video software make it easy for you to give compelling presentations that sell, explain, and educate without sending your audience to snooze town.

For the best online video presentation software around, check out Biteable. The intuitive platform does all the heavy lifting for you, so making a video presentation is as easy as making a PowerPoint.

Use Biteable’s brand builder to automatically fetch your company colors and logo from your website and apply them to your entire video with the click of a button. Even add a  clickable call-to-action  button to your video.

Share your business presentation anywhere with a single, trackable URL and watch your message turn into gold.

Make stunning videos with ease.

Take the struggle out of team communication.

Try Biteable now.

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  • No experience necessary

120 Presentation Topic Ideas Help You Hook Your Audience

Jenny Romanchuk

Updated: January 15, 2024

Published: August 09, 2023

Cooking is easy. The puzzle is figuring out what to eat. As soon as you know that, you can get started. The same holds for presentations. The sooner you can whip up a good, informative, and catchy topic, the easier the rest of the process becomes.

 man presents presentation topics to a group

Pick a good topic that resonates with you and your audience to set a strong foundation. But select the wrong topic, and it becomes difficult to connect with your audience, find mutual interests, or hold their attention.

So, let’s learn how to develop thought-provoking and relevant topics for your presentations. You’ll also find some best practices to make your presentation memorable.

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Table of Contents

How to Choose a Great Presentation Topic in 5 Steps

120 presentation topic ideas, 5 presentation tips.

How to Choose a Great Presentation Topic. Be novel. Begin with the end in mind.

Presentation Topic Ideas for Current Trends

  • Five small efforts to fight climate change
  • The emergence of digital assets in your daily life
  • What are blockchain and cryptocurrencies?
  • The latest fitness trends of 2023
  • Life on social media vs. real life: How to keep yourself sane
  • Water scarcity and conservation
  • Renewable and sustainable energy sources: Are we ready?
  • The benefits of mindfulness and meditation practices for new moms
  • Understanding and addressing mental health issues in young people
  • 12 Techniques for practicing self-care and self-compassion
  • Adapting to remote and hybrid work models
  • How X marketers grow their personal brands (and their ROIs)

Presentation Topic Ideas for Industry Insights

  • How new AI technologies are changing the industry: 5 examples
  • Six key trends and industry forecasts for the future
  • How to overcome these 10 challenges to succeed?
  • Measuring and optimizing organizational marketing efforts using AI
  • Using predictive analytics to extract key marketing insights
  • 13 strategies to increase customer loyalty and retention
  • Improve your online visibility and traffic: 15 tips from LinkedIn gurus
  • Seven ways to create engaging video content for your company
  • Five ways for businesses to create a strong social media presence
  • Which social media channels are best for your brand?
  • Is AI revolutionizing the retail industry?
  • Digital learning and the future of traditional learning systems

Presentation Topic Ideas for Digital Marketing

  • The next big thing in digital marketing unlocked
  • The art of storytelling in marketing: 23 businesses that kill it
  • Benefits of cross-channel marketing for software development companies
  • Voice search and its impact on digital marketing in 2024
  • Maximizing ROI for your startup marketing: 3 underestimated tactics
  • Changes in consumer behavior: Reasons and implications
  • Importance of personalization in digital marketing
  • 10 Emerging marketing trends and technologies
  • Designing an effective mobile strategy for your business
  • Importance of infographics in content marketing: HubSpot’s case study
  • Creating effective marketing funnels for health products
  • The power of user-generated content for companies

Presentation Topic Ideas for AI

  • Six top stories about AI in 2023
  • Five weird, but true, facts about AI
  • What these three business experts are saying about AI
  • Three shocking ways AI can make you a better marketer
  • The dark side of AI
  • Why has Elon Musk called to pause new AI research?
  • Five AI tools every marketer needs
  • AI and Big Data: Changing the landscape of modern business
  • Which jobs will AI actually replace?
  • Why does Bill Gates love AI?
  • AI in human resources: Recruiting and talent management
  • The Ethics of AI: Balancing business interests and societal impacts

Presentation Topic Ideas for Sales

  • Cold calls: Unethical tactics and grey areas
  • Sales: Expectations vs. Reality
  • Sales prospecting made simpler with AI
  • Sales calls: Do’s, Don’ts, and Musts
  • Six sales strategies you need to throw out the window
  • Five skills every salesperson needs to develop
  • Building long-lasting relationships with customers using these three tried and tested methods
  • Dealing with rejections: Five ways and one bonus tip
  • Patient waiting and seven ways to deal with it
  • 13 effective sales strategies for building relationships and closing deals
  • Developing effective sales training programs for new employees
  • 20 effective sales communication strategies

Presentation Topic Ideas for Time Management

  • How to achieve an ideal work-life balance for remote workers
  • How much time should you ideally spend networking on LinkedIn?
  • How to effectively delegate tasks
  • Buy back your time: Ways and benefits
  • Six business principles of time management
  • How to effectively plan ahead? Three practices you can start today
  • 15 ways to improve personal efficiency and productivity
  • The five steps of the Pomodoro Technique
  • Goal setting and prioritization: For IT start-ups
  • Nine best multitasking strategies of insanely successful businessmen
  • Time management for busy professionals: Where to start?
  • Eight ways to avoid procrastination you can start with tomorrow

Presentation Topic Ideas for IT

  • Advantages and risks of adopting cloud software
  • Open-source software: seven best practices
  • Machine learning: Pros and cons for marketing
  • How to create user-friendly interfaces for software and websites
  • The role of IT in digital transformation
  • The Internet of Things: five opportunities for businesses and consumers
  • Six ways to protect your digital assets
  • Seven benefits and three risks of moving to the cloud
  • How does Big Data work?
  • Best strategies to protect organizational data: five tried and tested techniques
  • Technology and its impact on society and culture
  • Mobile device management: Where to start?

Presentation Topics Ideas for Business

  • Optimizing collaborations to save time across all departments
  • Eight time management tools and apps for businesses
  • 12 common skills of successful businessmen
  • 10 tips and techniques for a successful marketing strategy
  • Harnessing the power of influencer marketing
  • Allocating a marketing budget to maximize ROI in five steps
  • Five manufacturing techniques to minimize costs
  • Understanding ethical issues in business and marketing
  • 10 ways to minimize your company’s carbon footprint
  • Three old business models making a comeback
  • Seven ways Google developed a strong company culture
  • 12 strategies for building a sustainable and responsible business in 2023

The best presentation topics always put their audience first, offer direct solutions, and fill in some knowledge gaps. But there’s more.

Don’t think of your presentation as a mere speech — it’s a ride you’ll take your audience on. There should be highs, lows, and revelations with a bang for an ending.

That being said, use these five tips to ace your presentation.

Presentation Tips. Make it informative, clear, and relevant. Design a clear layout. Choose an appropriate presentation style. Use visual aids. Engage with your audience.

4. Choose an appropriate presentation style.

There are many ways to present a topic. Your personality, the topic at hand, and your audience’s personas will help you determine which style would best fit you and your audience.

Select a presentation style that will communicate the main idea clearly and have a lasting impact on your audience.

For instance, explore a freeform style presenter by Sir Ken Robinson.

5. Engage with your audience.

Work on your presentation skills to make a strong connection with your audience, get through to them and leave a mark.

Think of the presenter as the link between the topic and the audience. A strong or a weak presenter can make a difference between a presentation being a thriving success or a boring failure.

Hone your skills by engaging and interacting with your audience. Make them feel like a part of the presentation and not just spectators. 70% of marketers have found presentations with interactive content to be more effective than those without.

Here are a few ways you can make your presentation interactive:

  • Start your speech with uncommon questions to your audience. Involve them from the get-go, like ask to raise their hands if X.
  • Make eye contact to build credibility and show confidence. Don’t stare at your slides or notes. Smile occasionally and talk to the audience directly.
  • Have an active and confident body language. Don’t stand in the same place the entire time. Move around the stage.
  • Don’t be monotonous. Speak as you would to a colleague — with enthusiasm.
  • Ask close-ended questions in between to keep the audience engaged without losing time. Address them using their names to keep things interesting.
  • Share personal experiences and stories that your audience will find fascinating and relatable.
  • Practice thoroughly before you present so you’re fluent with the material and delivery.
  • Energy and excitement can be quite contagious. Make sure you exude enough to spread some to your audience.

Feeling Inspired Yet?

Now you have all the right ingredients for choosing amazing topics and a hundred ideas to drive inspiration from. So, go ahead and start cooking presentations that will blow your audience away.

Don’t forget to choose a super-relevant topic and add meaty information. Do it with excitement to make it enjoyable for you and your audience. Best of luck!

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10 Tips To Make World Class Business Presentations

Home >  Presentation Tips >  World class business presentations

Here are the 10 tips to make world class business presentations. You can apply these ideas in your next business presentation.  If you would like to keep these 10 tips handy, you can view and download the related infographic.

This is naturally the starting point for all successful presentations. The more you understand your audience , their emotions, their goals and their expectations from your presentation, the more you ‘connect’ with them. The issues you raise, the examples you provide will ring a bell. Your presentation will be laser focused and relevant.

2. Tell a story:

A story connects with your audience better than cold data in some cases. “5000 people lost their lives in an earthquake” is cold data. Your story about Maria, who is suddenly left homeless, after losing her two children and husband in the earthquake – makes your audience feel the impact of the event at a much deeper level

Dr. John Medina has conducted extensive research to prove that your audience can recall your message 65% better – if you add visuals next to your text. We are naturally wired to remember visuals better than text. Use high quality photos to support your text and watch your message ‘ stick ’

4. Convey one idea per slide:

Too much information on one slide confuses your audience. Chunk your ideas into individual messages. Force yourself to say just one message per slide. Your audience will have more time and opportunity to engage with your message and be persuaded

Edward Tufte talks about ‘Noise to Signal ratio’ in his book. The less noise you have on your slide, the more the signal gets amplified. Perform a ‘noise audit’ on your business slides. Keep just the essential elements that support your core message on the slide. Ruthlessly remove the rest.

6. Keep it simple:

This is easier said than done. Whenever you make high stakes presentations , there is always a tendency to show off – to sound ‘competent’. It takes a lot of confidence and courage to keep things simple. Remember, you are in the room to help your audience make informed decisions. Speak to their level and their knowledge. You will connect with them much better.

7. Avoid Death by PowerPoint:

Sometimes the best slides are ‘No slides’. Practice presenting without slides whenever you can. Go ‘Naked’ as Garr Reynolds puts it. Show your personality. Don’t hide behind your slide deck. Turn the lights on and face your audience. You would be amazed by how much your audience will respect you for it

8. Invest in your skills:

Watch the masters present. Browse YouTube videos and observe the great presenters in action. Learn from the simplicity of Steve Jobs slides. Pick up the intelligent use of visuals when you observe Nancy Duarte present. See how Garr Reynolds connects with his audience in his TED talks. Soon, you will pick up the threads and come up with your own unique style that sets you apart.

9. Anticipate objections:

Record yourself presenting your slides. Now, play your recording and be your ‘Audience advocate’. Raise objections, ask questions , and punch holes in the logic of your argument. Note down your points. Stop. Switch roles. Be the presenter again and start answering all those objections. Keep clearly verifiable proofs to address each of those objections. Have slides ready in case your audience raises those points during the presentation

Most presenters fail to spell out the next steps. Take time to articulate clear, realistic next steps once you finish making your presentation. Do you expect your audience to call you for a ‘Demo’ session? Do you want them to place a ‘Trial order’? Do you want them to go to a specific resource to learn more?

Unless you clearly tell your audience what they are expected to do next, you can expect your presentation to be forgotten quickly. What is more, you can start tracking the number of times your audience has moved to the next step out of the total number of presentations you make. This is a useful metric to measure the success of your presentations.

Infographic listing the 10 Tips to create a World Class Presentation

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Start using at least some of the above suggestions and see your business presentations win.

If you liked our article, please leave a comment below and share the article with your friends. You can explore the rest of our site to browse through more than 700 free articles and 200 videos to enhance your presentation skills and PowerPoint skills.

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The 70 Best Business Topic Ideas for Presentations and Research Papers for College Students

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research topic presentation ideas

Education is not just about listening to instructors expound on theories and learning from their lectures. A good part of life for college students also revolves around doing presentations and writing research papers; therefore, you will need to acquire an excellent research topic about business.

Business topics for presentations and research papers range from traditional ideas, such as business management and economics, to more modern topics, such as digital transformation and e-commerce. In any case, a good research paper and presentation topic will be meaningful, timely, and interesting to an audience.

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A research paper is a good measure of a student’s understanding of the topic. It allows them to apply what they learned by tackling certain subjects relevant to their course. By developing their ability to communicate through oral and written exercises, research papers shape the accuracy and integrity of your thoughts. Let us help you find the right research topic about business!

Why Choose the Right Business Topic Ideas?

research topic about business

A great business research paper requires a topic that is relevant and one that will distinguish it from other papers. While business is prevalent in society and the global stage in general, it is still not that easy to frame a topic that will be fresh and applicable to today’s world.

After all, thousands of research have already been done when it comes to business. It can be a real challenge to find something that has not been studied yet or add anything new and valuable to those that already exist. But it is indeed possible to look into the present situations and developments and identify new angles from existing research to make it applicable in the modern age.

Choosing the right business topic ideas will give you an easier time when you need to do research and start writing it. A good topic considers your field of interest and your subject, leading you to a research paper that will not only help you acquire the best grades but also expand and test your knowledge and research skills. And because writing a research paper should factor in social impact, it requires extensive and consistent study as opposed to sporadic and casual reading.

Tips for Picking the Best Business Topic Ideas

Research topic about business

When starting a research paper or class presentation, the most challenging part is always getting started. It is ideal for students to develop the skill of producing a good research topic. These tips might help.

  • Brainstorm for ideas on your field of study. You can do this by asking the right questions, such as “ What problems do businesses face these days?” You can also get inspiration from the news regarding business, finance, and economics.
  • Prepare a list of keywords and concepts to choose from. Use this to form a more focused research topic as well.
  • Read up on the chosen keyword or concept. When you’ve decided, start to learn more about it by reading the background information for a good overview.
  • Give the topic a greater focus but be careful not to make it too broad or too narrow. To be sure, keep the subject limited in the areas of geography, culture, time frame, or discipline.

Business Topic Ideas for the Different Fields of Business

Business communication.

business communications

It is common for information to be shared between the company and its employees or the company and its customers. Effective communication within or outside of the business is vital for a company to function. Business communication is a continuous process that can be done in many ways and various channels.

When a business has good communication with its internal and external affairs, it can run smoothly. It is vital in transmitting information that can impact the industry and its success. For business communication students, finding a topic that can best suit their research papers is not that hard when they understand its importance and how it can affect the running of a business.

Here is a list of topic ideas that can help business communication students:

  • The different ways men and women communicate in the business environment
  • The effects of good business communication on business development and growth
  • Communication and its relation to marketing effectiveness
  • How effective communication can help in dealing with global companies
  • The theories of communication and their different roles in the corporate world
  • How communication influence decision-making within the company
  • The effect of communication in overcoming business challenges
  • Effective communication skills in the management sector
  • Convincing customers to buy products through good communication
  • How business communication and effective marketing go hand in hand

Business Administration

research topic about business administration

When it comes to business administration programs, students are required to think of research topics that resolve a particular subject in an area of specialization. The issues are not expected to be broad or new; instead, they must be able to get the message across regarding the areas covered by the degree program. It can be ideas on business management, leadership skills, communication methodologies, business policies, trade, and commerce, or financial management.

Here are some of the relevant and exciting topics for business administration:

  • How does management affect an organization’s performance?
  • The effects of advertisement on consumer behavior
  • In what ways can human resources promote industrial harmony?
  • The Impact of staff motivation incentives on productivity
  • The everyday challenges of small and medium enterprises at the start of trade
  • Short-term management and its risks
  • How does corporate sustainability affect the organizational process?
  • Weighing the pros and cons of startup and established companies
  • The strategy of corporate sustainability
  • The roles of budget analysis and budgetary controls on an organization’s operation

Business Ethics

research topic about business ethics

There is a connection between ethics and global business. Two of the essential foundations of global commerce are business ethics and corporate responsibility. Studying Business Ethics is vital for many Business majors. This is where they learn how businesses should treat their employees and other organizations in global and local contexts.

Today, the business environment has changed drastically, owing mostly to government policies and political stability. To keep up with the current dynamics, ethical principles and moral-ethical problems must be advanced.

Courses related to business ethics must carefully choose topics that address common issues and improve businesses in terms of ethical practices. Some of the ideas students can explore for Business Ethics research and presentation include:

  • The impact of gender discrimination on employees’ performance
  • The effects of a company’s environmental practices on consumer trust
  • Examine the repercussions of abuse of laborers in the construction industry
  • The connection between profit-seeking and product quality
  • Misleading advertisements and their impact on consumers’ trust levels
  • The importance of trust in modern economics
  • How do companies make a difference to global problems?
  • Are companies accountable when consumers misuse their products?
  • The ways a company can create a healthy and more balanced work environment
  • Does workplace diversity play an important role in productivity?

Small Business

research topic about small business

he evolution of small businesses in the digital era is an interesting study for many Business major students. It is true that big companies and organizations can shell out massive amounts for advertising and brand enhancement, but they can still lose out to small businesses, especially in niches like flower shops, coffee houses, and bakeries.

That is only one aspect of small businesses. There are many more areas that students can explore to understand the issues and ideas that surround small companies and their ability to compete with their giant counterparts. Take a look at some of these research topics:

  • What struggles do small business owners encounter in marketing?
  • Digital marketing and its impact on small businesses
  • How should small companies deal with a crisis?
  • Is relationship building important for small businesses?
  • The common products that consumers purchase from small companies
  • The impact of online marketing strategy on conversion and revenue growth
  • The challenges of starting a small company
  • How can small companies contribute to global change?
  • The effect of a business plan on small business growth
  • Finance models for different spheres of small business

Business Management

research topic about business management

As one of the most significant tasks for many businesses and organizations, business management focuses on planning and organizing. Like the Business Administration programs, Business Management includes marketing, accounting, economics, and finance as its core subjects.

Professors often give research assignments to business students to measure their analytical skills and understanding of supervising a business or managing people.

We’ve gathered some of the most interesting research topics for Business Management courses:

  • How did the rapid technological developments revolutionize marketing?
  • What is sustainable development and what is its impact on modern businesses
  • Frugal innovations to help small to medium businesses create value for profits and return?
  • Why companies should enshrine corporate social responsibility
  • Keeping the balance between employee expectations and the organization’s profit
  • The role of financial managers in maintaining records of business expenses
  • How does employee motivation increase the earnings of organizations?
  • The importance of a digital marketing strategy to small businesses
  • Understanding the process of taxation and its relation to the profit of the business
  • How to handle a crisis in an organization

Global Business

research topic about global business

The age of globalization has dawned, and businesses must adapt to the changes and repercussions it brings. Globalization has a way of influencing the trends in the market and how companies should approach consumers. It can also determine the emerging marketing methods that can contribute to the success of an organization.

Students who study global business aim to understand how companies around the world are connected. When they look at the industry from an international perspective, they will be able to navigate the impact of boundaries and cultures on the operation and management of global companies. Developing a global mindset is essential.

Keep these ideas in mind when exploring topics for their research paper:

  • The challenges of company expansions to different countries
  • Examining world markets and how they benefit from globalization
  • How does globalization affect consumer behavior
  • The rise of the foreign exchange market in the era of globalization
  • Going digital and its effects on international business
  • The influence of culture on marketing and branding
  • The advantages and disadvantages of outsourcing the business
  • The many ways for foreign companies to handle scam
  • How can war impact company profits around the world?
  • The different structures suitable for international business

Business Law

business law

Also known as mercantile law or commercial law, business law governs the dealings between people and commercial matters. It can be divided into two areas. One is the regulation of commercial entities with a basis on laws of partnership, company, and bankruptcy.

The other is the regulation of commercial transactions through the laws of contract. Students who are in the field of business law must know how to stop problems before they can hurt the organization or bring about legal repercussions.

Searching for topics in this field can be daunting but doable. To inspire students, we have listed down some ideas that can help them with their research and presentation:

  • The various ways a company can curtail harmful human behaviors in the workplace
  • Examining the effectiveness of penalties on serious work infractions
  • How companies offer treatment in cases of workplace accidents
  • When are data confidentiality policies applicable in a business?
  • The lawful ways to regulate online gambling websites
  • The importance of copyright and trademark on businesses
  • A comparative analysis of business laws in the Western and Eastern World
  • How do laws impact e-Commerce?
  • The implications of data privacy on businesses and consumers
  • Looking at data privacy laws from an international perspective

When the most viable picks for research topics have been provided, it is time to choose the most suitable one for a specific area of specialization and field of interest. A careful study of the issue at hand and selecting a topic that encompasses the academic course or specialization will do the trick.

Business Research Topics 5

While you are at it, it is vital to find the balance between a relevant and original topic and an interesting one. Remember, a presentation and research paper do not have to be uninteresting to be effective. Your selected research topic about business is important, so choose wisely. Pick something that you are interested in, and the rest will follow.

Frequently Asked Questions

What are the basic things to know about delivering a successful presentation.

  • Have Effective Content: Make sure the content of your presentation is relevant, organized, accurate, and concise. Use visuals and examples to support your points.
  • Practice: Take the time to practice your presentation. Practicing out loud may help you identify any issues in the presentation, as well as anticipate how your audience may respond.
  • Engage your Audience: Establish a connection with your audience by using eye contact, gestures, and speaking clearly.
  • Use Visual Aids: Incorporate visuals like PowerPoint slides, posters, and other props to make your presentation more dynamic.
  • Be Positive: Present your material with enthusiasm and confidence. Even if you don’t feel confident in what you’re presenting, practice your material until you feel more comfortable.

What are the top components of a business presentation?

  • Visuals: Visuals such as slides, graphs, diagrams and videos help draw and keep the audience’s attention and ensure that the message is clear.
  • Content: Content is the main part of a business presentation and is made up of talking points, summaries, facts and figures.
  • Delivery: Delivery refers to the style and method used to present the content and visuals. This includes the presenter’s body language and vocal delivery.

What must be avoided in any presentation?

  • Rambling or becoming distracted
  • Being overly verbose or using unduly complicated language
  • Reading from written notes most of the time
  • Not rehearsing and/or not knowing the material
  • Not engaging with the audience
  • Glancing at the slides too often
  • Focusing on slides with too many words or too much detail
  • Apologizing for the presentation
  • Failing to make connections and summarize key points
  • Talking too quickly or loudly

Watch this YouTube video for examples of do’s and dont’s:


Rowan Jones Chief Editor


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[Updated 2023] Top 15 MoSCoW Method Templates to Prioritize Project Requirements

[Updated 2023] Top 15 MoSCoW Method Templates to Prioritize Project Requirements

Kritika Saini


Alistair Cockburn said, "The MoSCoW method enables teams to separate the must-haves from the nice-to-haves, ensuring efficient delivery of valuable features."

MoSCoW Method templates help in prioritizing project requirements. They offer a structured approach to ensure efficient resource allocation to focus on essential deliverables. These PPT Templates sort requirements as Must-Have, Should-Have, Could-Have, and Won't-Have, enabling project teams to prioritize tasks based on their importance and urgency. 

  • Must-Haves: These requirements are critical and necessary for the project's success. They represent essential features or deliverables that must be included in the final product or solution.
  • Should-Haves: These requirements are essential but not critical for immediate implementation. They are prioritized after Must-Have requirements and represent features significantly enhancing the project's value.
  • Could-Haves: These requirements are desirable but not essential. They represent additional features or enhancements that can be considered if time and resources allow. They are usually prioritized lower than Must-Have and Should-Have requirements.
  • Won't-Haves: These requirements are explicitly excluded from the project's scope. They are deemed non-critical or non-essential and will not be considered for implementation.

These templates allow teams to communicate project priorities effectively, make informed decisions, and align stakeholders' expectations. The MoSCoW Method templates serve as valuable tools to streamline project management, optimize resource utilization, and achieve successful project outcomes by prioritizing project requirements effectively.

The Presets can be adjusted as priorities evolve, ensuring that resources are directed toward the most important and relevant requirements. By visually presenting the prioritization of needs, the templates foster shared understanding and consensus on project priorities among project stakeholders.

The combined set visually represents the prioritization process, ensuring that customer needs and satisfaction are effectively addressed. These editable pre-sets save time and resources by providing a predefined framework to consider priorities. Instead of starting from scratch, MoSCoW methods streamlines the process and make faster, well-informed decisions. 

Check out the list of our 15 MoSCoW Methods templates to prioritize project requirements.

Template 1: MoSCoW Prioritization Technique Overview Increases PPT PowerPoint Presentation Model Show

The PowerPoint Preset adds structure, clarity, and strategic value, making the presentation more impactful and empowering stakeholders to make informed decisions based on priority levels. It highlights the Must Haves, Should Haves, Could Haves, Won't and Would- Haves. Seize the opportunity to harness its complete advantages by downloading it immediately.

MoSCoW Prioritization Technique Overview

Download Now

Template 2: MoSCoW Method PowerPoint PPT Template Bundles

The premium Slide emphasizes the company name, address, contact details, MoSCoW prioritization chart, enlisting task items, priority, and total estimated effort. This presentation highlights key priorities for product prioritization, task prioritization, team efforts, matrix for corporate support, Kanos model of customer satisfaction, prioritization diagram for assessing HR Requirements, enhancing business productivity, etc. Save your energy and deliver an outstanding presentation by downloading it to meet your purpose.

Moscow Method

Template 3: MoSCoW Prioritization Technique Matrix Notification PPT Presentation Samples

The thoughtfully designed slides visually represent the status of the MoSCoW prioritization technique matrix as completed, in progress, or not yet started . The MoSCoW Matrix empowers decision-making. Seize the chance to unlock its full potential by obtaining it without delay, as it emphasizes the essential, potential, and non-priority features. Download now.  

MoSCoW Prioritization Technique Matrix

Template 4: MoSCoW Technique of Prioritization Training PPT

The collection empowers managers to illustrate the concept of MoSCoW prioritization and Analysis. It also showcases the training curriculum on time management, Company details such as target audience, vision, mission, goal, team members, idea generation, 30-60-90 days plan, timeline, roadmap, and certifications. You may effortlessly convey your idea with maximum impact and efficacy by downloading the presentation preset.

Task Prioritization Technique - Concept of Moscow Prioritization

Template 5: MoSCoW Method for Prioritizing Tasks

With utmost dedication, the presentation emphasizes the typification of Must Haves, Should Haves, Could Haves, Won't, and Would Haves while incorporating thorough analysis, percentage of total maximum efforts, a strong business case, and contingency planning. Get it right away and wow your audience.

Moscow Method for Prioritizing Tasks

Template 6: MoSCoW Method Plotted on Kanos Model of Customer Satisfaction

The utilization of the MoSCoW method in conjunction with the Kano model of customer satisfaction within these templates provides a comprehensive framework for analyzing and prioritizing customer requirements. By incorporating these two powerful tools, the templates enable businesses to plot the degree of implementation and customer satisfaction impact. It plots the categories indicating baseline expectations, linear satisfiers, and delighters.   Showcase unwavering commitment to surpassing audience expectations. Get it now.

Moscow Method Plotted on Kanos Model of Customer Satisfaction

Template 7: MoSCoW Method Prioritization Diagram for Assessing HR Requirements

By regularly reviewing and reprioritizing HR requirements using the MoSCoW method, HR teams can quickly adapt to changing business needs and market dynamics. This promotes agility in HR planning and ensures that HR efforts remain aligned with the evolving organizational landscape. Don't miss out on the chance to grab it now and deliver a distinct presentation every time.

Moscow Method Prioritization Diagram for

Template 8: Backlog Prioritization and Sprint Planning with MoSCoW Method

It is an innovative PowerPoint template. It provides a structured approach to prioritize tasks and plan sprints in agile project management. The collection allows for identifying and organizing tasks based on their importance and urgency, ensuring that high-priority items are addressed first. It displays product requirements, status, priority, sprint, story point, and user story. Make it your choice right away.

Backlog prioritization and sprint planning with Moscow method

Template 9: MoSCoW Prioritization Technique Minimum Usable PPT PowerPoint Presentation Guide

By integrating the MoSCoW Method, this template enables teams to prioritize and express the key insights. It also lists the key takeaways which display your recommendation. Enhance audience involvement and understanding through the dissemination of information . Decide to choose it immediately as your preferred option.

MoSCoW Prioritization Technique

Template 10: MoSCoW Prioritization Technique and Major PowerPoint Presentation Gallery Format Ideas

Delivering a credible and compelling presentation by deploying this PPT Deck. It illustrates the requirements such as project goal and scope, milestones and major deliverables, work breakdown structure, etc., in context to the tasks. Get ahold of this priceless toolset right away to successfully impress your audience and succeed with little effort.

MoSCoW Prioritization Technique

Template 11: MoSCoW Prioritization Technique Milestone PPT Presentation Icon Display

Deliver a persuasive and credible presentation by utilizing this PPT Set that provides a clear roadmap for project progress, ensuring that key deliverables and milestones associated with "must-have" requirements are achieved, contributing to project success and stakeholder satisfaction focusing on crucial requirements like project goals and scope, milestones and significant deliverables, and work breakdown structure, budget, etc. Acquire this invaluable toolkit immediately to impress your audience and succeed in your endeavors.

MoSCoW Prioritization Technique

Template 12: MoSCoW Practice of Dynamic System Development Method DSDM Process PPT Styles Graphics Tutorials

The curatively crafted template facilitates business experts with a clear framework to prioritize tasks based on their importance and urgency, enabling effective resource allocation and decision-making within a limited time and resources. Capture the essence of the MoSCoW Practice in dynamic system development through this presentation. Don't overlook the opportunity to acquire it now and consistently deliver impactful presentations that stand out from the crowd.

MoSCoW Practice of dynamic system development method

Template 13: Workload MoSCoW Prioritization Technique Implement Prioritization Techniques to Manage Teams

Harness the power of the MoSCoW Method by integrating it into this template, which conveniently assorts tasks as Must-Haves, Should-Haves, Could-Haves , and Won't-Haves. This enables teams to prioritize effectively and effectively communicate crucial insights. Furthermore, the template offers a comprehensive list of key takeaways, highlighting your recommendations. Make the proactive decision to choose this template immediately as your preferred option.

MoSCoW Prioritization Technique

Template 14: MoSCoW Practice of Dynamic System Development Model

The compilation effectively emphasizes the fundamental classifications of Must-Haves, Should-Haves, Could-Haves , and Won't-Haves, embodying the core principles of the MoSCoW Practice in dynamic systems development. Acquire it immediately and consistently deliver remarkable presentations that leave a lasting impact, setting you apart from competitors.

MoSCoW Practice of Dynamic System Development Model

Template 15: Implement Prioritization Techniques to Manage Teams Workload MoSCoW Prioritization Technique

The collection adeptly embodies the core requirements of the MoSCoW Practice in dynamic systems development, such as Project goal and scope, Milestones and major deliverables, work breakdown structure, budget, etc. It helps managers focus on high-priority items, ensuring efficient project management and goal attainment. Download it now and effortlessly win over your audience.

MoSCoW Prioritization Technique

MoSCoW Method templates enhance project prioritization, streamline resource allocation, foster stakeholder alignment, and improve project outcomes by focusing on the most critical requirements and optimizing project execution.

FAQs on the MoSCoW Method

What is moscow model stands for.

The MoSCoW model stands for Must-Have, Should-Have, Could-Have, and Won't-Have. It is a prioritization technique used to classify the requirements or tasks based on their importance and urgency in projects or product development.

What is the MoSCoW strategy?

The MoSCoW strategy is a prioritization approach in project management and product development. It involves grouping requirements or features into four: Must Have, Should Have, Could Have, and Won't Have. This strategy helps stakeholders and teams determine the essential elements that must be delivered, prioritize additional desirable features, and identify items that will not be included in the current scope.

What is an example of the MoSCoW technique?

An example of the MoSCoW technique is in software development, where requirements are arranged based on their priority. For instance, a Must Have requirement may be a user authentication feature critical for system security. A Should Have requirement could be a user profile customization feature, while a Could Have requirement might be social media integration. A Won't Have condition could be a customization option for the initial release.

What is the MoSCoW method in Agile?

In Agile methodology, the MoSCoW prioritization technique used to determine the importance and urgency of requirements or user stories. It stands for Must Have, Should Have, Could Have, and Won't Have. This method helps Agile teams focus on delivering the most critical and valuable features first while providing flexibility to accommodate lower-priority items based on project constraints and customer needs.

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Article • 9 min read

The MoSCoW Method

Understanding project priorities.

By the Mind Tools Content Team

(Also Known As MoSCoW Prioritization and MoSCoW Analysis)

business world presentation

You probably use some form of prioritized To-Do List to manage your daily tasks. But what happens when you're heading up a project that has various stakeholders, each of whom has a different opinion about the importance of different requirements? How do you identify the priority of each task, and communicate that to team members, stakeholders and customers alike?

This is when it's useful to apply a prioritizing tool such as the MoSCoW method. This simple project-management approach helps you, your team, and your stakeholders agree which tasks are critical to a project's success. It also highlights those tasks that can be abandoned if deadlines or resources are threatened.

In this article, we'll examine how you can use the MoSCoW method to prioritize project tasks more efficiently, and ensure that everyone expects the same things.

What Is the MoSCoW Method?

The MoSCoW method was developed by Dai Clegg of Oracle® UK Consulting in the mid-1990s. It's a useful approach for sorting project tasks into critical and non-critical categories.

MoSCoW stands for:

  • Must – "Must" requirements are essential to the project's success, and are non-negotiable. If these tasks are missing or incomplete, the project is deemed a failure.
  • Should – "Should" items are critical, high-priority tasks that you should complete whenever possible. These are highly important, but can be delivered in a second phase of the project if absolutely necessary.
  • Could – "Could" jobs are highly desirable but you can leave them out if there are time or resource constraints.
  • Would (or "Won't") – These tasks are desirable (for example, "Would like to have…") but aren't included in this project. You can also use this category for the least critical activities.

The "o"s in MoSCoW are just there to make the acronym pronounceable.

Terms from Clegg, D. and Barker, R. (1994). ' CASE Method Fast-Track: A RAD Approach ,' Amsterdam: Addison-Wesley, 1994. Copyright © Pearson Education Limited. Reproduced with permission.

People often use the MoSCoW method in Agile Project Management . However, you can apply it to any type of project.

MoSCoW helps you manage the scope of your project so that it isn't overwhelmingly large. It is particularly useful when you're working with multiple stakeholders, because it helps everyone agree on what's critical and what is not. The four clearly labeled categories allow people to understand a task's priority easily, which eliminates confusion, misunderstanding, conflict, and disappointment.

For example, some project management tools sort tasks into "high-," "medium-," and "low-" priority categories. But members of the team might have different opinions about what each of these groupings means. And all too often, tasks are labeled "high" priority because everything seems important. This can put a strain on time and resources, and ultimately lead to the project failing.

Using the MoSCoW Method

Follow the steps below to get the most from the MoSCoW method. (This describes using MoSCoW in a conventional "waterfall" project, however the approach is similar with agile projects.)

Step 1: Organize Your Project

It's important that you and your team fully understand your objectives before starting the project.

Write a business case to define your project's goals, its scope and timeline, and exactly what you will deliver. You can also draw up a project charter to plan how you'll approach it.

Next, conduct a stakeholder analysis to identify key people who are involved in the project and to understand how its success will benefit each of them.

Step 2: Write out Your Task List

Once you understand your project's objectives, carry out a Gap Analysis to identify what needs to happen for you to meet your goals.

Step 3: Prioritize Your Task List

Next, work with your stakeholders to prioritize these tasks into the four MoSCoW categories: Must, Should, Could, and Would (or Won't). These conversations can often be "difficult," so brush up on your conflict resolution, group decision making and negotiating skills beforehand!

Rather than starting with all tasks in the Must category and then demoting some of them, it can be helpful to put every task in the Would category first, and then discuss why individual ones deserve to move up the list.

Step 4: Challenge the MoSCoW List

Once you've assigned tasks to the MoSCoW categories, critically challenge each classification.

Be particularly vigilant about which items make it to the Must list. Remember, it is reserved solely for tasks that would result in the project failing if they're not done.

Aim to keep the Must list below 60 percent of the team's available time and effort. The fewer items you have, the higher your chance of success.

Try to reach consensus with everyone in the group. If you can't, you then need to bring in a key decision-maker who has the final say.

Step 5: Communicate Deliverables

Your last step is to share the prioritized list with team members, key stakeholders and customers.

It's important that you communicate the reasons for each categorization, particularly with Must items. Encourage people to discuss any concerns until people fully understand the reasoning.

Zhen is a project manager for a large IT organization. She's working with a team of designers, marketers and developers to redesign a large corporate client's website.

At the initial meeting, each group has strong opinions about which tasks are most important to the project's success, and no one wants to give up their "high priority" objective.

For example, the marketing team is adamant that the new website should gather visitors' personal information, for use in future marketing campaigns.

Meanwhile, the designers are arguing that, while this is important, the site may be more successful if it had a professionally produced streaming video. They also want a feed streaming onto the website's home page from the client's social networking accounts.

The developers counter that the current prototype design won't translate well onto mobile devices, so the top priority is retrofitting the site so people can view it on these.

Zhen can see that, while each priority is important, they're not all critical to the project's success. She decides to use the MoSCoW method to help the group reach consensus on which task is truly "mission critical."

She starts with a key question: "If I came to you the night before rollout and the following task was not done, would you cancel the project?" This question helped everyone in the group drill down to the project's most important priority.

The group finally agreed on the following priorities:

  • Must – The retrofit website must be easily viewable on mobile devices.
  • Should – There should be a social networking stream included.
  • Could – There could be a streaming video on the site to help users.
  • Would – Personal information would be gathered for future marketing efforts, but not on this occasion.

The MoSCoW method helped everyone agree on what was truly important for the project's final success.

The MoSCoW method is a simple and highly useful approach that enables you to prioritize project tasks as critical and non-critical. MoSCoW stands for:

  • Must – These are tasks that you must complete for the project to be considered a success.
  • Should – These are critical activities that are less urgent than Must tasks.
  • Could – These items can be taken off the list if time or resources are limited.
  • Would – These are tasks that would be nice to have, but can be done at a later date.

The benefit of the MoSCoW approach is that it makes it easy for team members and key stakeholders to understand how important a task is for a project's success.

Apply This to Your Life

Try using the MoSCoW method to prioritize your daily tasks. Look at what you completed at the end of the day. Did prioritizing enable you to get more done?

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MoSCoW: A SMART Way To Prioritize Your Tasks For Effective Project Management

Management today is all about prioritization- be a strategy- which some define as the art of prioritization, business analytics- deciding what is important to analyze, project management – to ensure most important areas get the right focus in the right sequence, marketing- to pick the right customer, right channels, etc or software development- to build the most important features first. Prioritization indeed is central to work, ensuring focus and achieving results.

But as teams diversify, and more stakeholders become involved in the process, so do the complexities surrounding tasks and deliverables for a project or company. As such, methods such as MoSCoW Prioritization can allow managers to prioritize certain products and deadlines in their workflows.

In this blog, we will talk about

What is MoSCoW Prioritization?

What is MoSCoW Prioritization Technique?

  • How To Use the MoSCoW Prioritization Method?

SlideUpLift Templates for Presenting MoSCoW Prioritization Technique

MoSCoW method is a prioritization technique for managing requirements and deadlines within a project. While it is defined in the context of project management , the ideas can apply to any discipline of management. 

It is a functional tool that allows management to reach an understanding with the various stakeholders on the importance placed on various requirements and their delivery. The degree of importance identifies its placement on the prioritization list, with high importance requirements being prioritized over low importance requirements. 

MoSCoW method was originally developed in 1994 by Dai Clegg specifically for its use in Rapid Application Development . The initial scope of the technique was its use for timeboxed projects. With fixed deadlines to work with, MoSCoW gave Clegg a way to prioritize the tasks that were essential for the project, and sideline those that weren’t, in order to deliver the requirements on time. However, it soon evolved to become a key part of the latest management and prioritization thinking across disciplines.

The MoSCoW Prioritization technique consists of four categories. These categories signify the importance of the task or deliverable to the overall success of the project, as well as those that are essential for its running. 

These four categories are- 

Each requirement that is labeled “Must Have” are non-negotiable requirements that are critical to the success of the final product or project objectives. Notably, if any requirement is noted as “must-haves”, the failure in its delivery results in the total failure of the whole project. As such, each requirement within this category needs to be delivered within its given timeframe for success. 

Should Have

Requirements labeled “Should Have” are important but ultimately not necessary for the success of the project. The absence of this product or requirement will be to the detriment of the overall project, but the final result will still be viable. As such, while these requirements need to be added if possible, they can be prioritized lower than must-haves in situations of time or resource crunch. 

“Could Have” requirements are essentially those that are desirable and should be included if time and resources permit, but their absence will not significantly impact the final product or the success of the project. They are usually additions that contribute to a user’s experience or satisfaction but do not actively contribute to a product’s overall success and can be dropped in the case of approaching deadlines and a shortage of time.

Each requirement labeled “Wont-Have” would have been struck off by the team and the stakeholders as unnecessary, least-critical, and lowest payback items. Or these could be things that are just not appropriate for the time frame. These are requirements that are dropped for the entirety of the project, or shelved for later consideration should time and resources permit and all other items have been delivered. 

How to Use the MoSCoW Prioritization Method?

Usually, the MoSCoW Prioritization Method is used early in the life cycle of a project. The final list is a collaborative effort by the team, project heads, department heads, upper management, and stakeholders. Everyone that has a vested interest in the project is expected to participate in the process of delineating the different items into different categories. This ensures smooth functioning of the project, where everyone is aware of and aligned to the project’s and stakeholders’ priorities and objectives. 

Thus, MoSCoW method allows projects to work with a broader perspective, and reach a consensus on the different tasks enabling effective decision making .

In order to achieve maximum effectiveness in using the MoSCoW Prioritization Method, there are certain things to keep in mind. 

Balancing the Priorities

When deciding on the Must Have priorities, it becomes important to understand exactly what those are. A method to gauge Must Haves is by defining a product’s minimum usable subset. This is an articulation of the minimum requirements of a project for it to be viable, functional and by all accounts, considered a success. 

And other priorities, therefore, automatically become a contingency wherein beyond the must-haves, there is no outright effect on the functionality or success of a project. 

Balancing all the categories of prioritizations becomes key in successfully managing a project using MoSCoW. Having more must-haves than possible or viable for a team is a one-way ticket to disaster. A good rule of thumb is to have a maximum of 60% of your tasks and team effort be for must-haves. This leaves room for the team to build confidence in their work and their ability to deliver on time. 

Defining Prioritization Categories

Must-haves are generally easy to identify when discussing priorities within a group of people. However, the difference between Should Have and Could Have priorities is subjective and can be a point of contention if there are drastically warring views on the same.

Therefore, it is always a good idea to be extremely clear about the definitions and scope of the categories in question with an upfront discussion about the same with each stakeholder. 

When to Prioritize

This primarily refers to any new requirements that come up during the process of working on the project. New requirements will need to be categorized under the MoSCoW technique, but they cannot be too disruptive to the process that is already underway. Most importantly, they should not interfere with the previously agreed-upon limit of 60% of work being under must-haves, as that can be an instant demoralizing element for the team. 

Knowing when to prioritize any new requirements is key to the smooth functioning of a project.

Reviewing Priorities

At the end of each deliverable or project increment, all priorities need to be re-examined and discussed with the stakeholders. The working process often highlights misplaced and missing priorities, and those need to be included for the next deliverable. It is also important to review all priorities as a low-priority task may now have greater importance in the project. 

SlideUpLift offers a vast collection of pre-made presentation templates that can be used to present your MoSCoW Prioritization Technique to all stakeholders and team members, becoming an effective tool for business and professional communication. These presentation templates are visually engaging and creatively built to showcase your MoSCoW method effectively. Each PowerPoint template is fully editable and uses visual elements such as graphics, colors, and shapes to present information in a professional way, saving you the time and effort that goes into creating beautiful and complex project management presentations . 

MoSCow Method

MoSCow Method

Source: MoSCow Prioritization by SlideUpLift

MoSCow Matrix

MoSCow Matrix

Source: MoSCow Matrix by SlideUpLift

MoSCow Method

Find out more MoSCow Prioritization PowerPoint templates.

MoSCoW method is a great tool for prioritization, especially for projects that are time-sensitive and need a system that allows them to prioritize tasks for delivery. While there are watch-outs and things to be mindful of as mentioned earlier, this technique can save you tons of time and help define and achieve success on your next project.

Happy MoSCoWing!!!

Now you don’t have to scour the web to find out the right templates. Download our PowerPoint Templates from within PowerPoint. See how ?

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Neither Russia nor China wants the Ukraine war to end, but for different reasons

  • Russian President Vladimir Putin is visiting China, seeking support amid Western sanctions.
  • Russia's economy now relies on wartime activities and trade with China.
  • Putin is looking to rebalance Russia's relationship with China, but time is on Beijing's side.

Insider Today

Russian President Vladimir Putin is on a two-day visit to China, and he's bringing along a large trade delegation. It's his first official trip overseas following his reelection for a fifth term , and it has come days after he appointed a civilian economist to helm Russia's defense ministry, showing his country's wartime economy is here to stay.

But while China is Russia's most important market, Putin isn't just courting Xi Jinping — China's leader who has called Putin his " old friend " — for economic support. The Russian leader is also forging a strategic relationship.

"The two states are allies not because they share any particular cultural or ideological affinity; rather, they have come together on account of the old adage that the 'enemy of my enemy is my friend,'" Chels Michta, a non-resident fellow at the Center for European Policy Analysis , wrote on Wednesday.

"Their partnership is largely practical — anchored in hard power principles bereft of ideological pretense or posturing," Michta added.

"In this realpolitik alignment, both parties believe they have more to gain from continuing to work together than they risk losing," she continued.

Putin needs to balance out China's hold over Russia's economy

Russia's economy has remained resilient in the face of more than two years of Western sanctions, partly thanks to boosts from state subsidies and wartime production.

One economist went so far as to say that Russia's economy was so driven by the war that it couldn't afford to win or lose in the conflict.

But Russia has also become increasingly reliant on China since it started the war in Ukraine. Bilateral trade reached a record level of $240 billion last year — a 26% jump from $190 billion a year earlier.

"It is fair to say that without China's economic support, Russia would not have been able to brave the economic sanctions imposed on it by the West in the wake of Putin's all-out invasion of Ukraine," Michta wrote.

But she also noted that the boom in trade had served China's interests more than Russia's, putting Moscow in an increasingly subordinate position. For instance, she wrote, Russia was now "exporting raw materials to China while China sends finished goods, especially cars, to Russia — the latter at the expense of Russia's indigenous auto industry."

So, a key item on Putin's agenda in China would be to get the country to endorse a proposed natural-gas pipeline from Siberia to China since Russia has lost its market in Europe — previously its single largest market — because of sanctions.

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"By selling large volumes of cheap gas to China, Russia can potentially tie Beijing into a closer geopolitical alliance," analysts at the Center on Global Energy Policy at Columbia University wrote on Wednesday.

"Convincing China to commit to such a large project during the war would be a geopolitical coup for Moscow, demonstrating to the West and the Global South that it is able to deepen its energy relationship with China despite the war," the energy analysts added.

But China doesn't actually need more gas before the mid-2030s, so time is on Beijing's side.

China says it wants peace, but it has more to gain from continued war

Beijing has called for peace in Ukraine and put forth a proposal — which some analysts say is vague — to that end last year.

But some analysts say China has more to gain from a continuing war.

"America's continued support for Kyiv — and hence Russia's inability to secure its gains in short order — is actually in Beijing's interest," CEPA's Michta wrote.

"The termination of US aid would work against China since the implosion of Ukraine would halt — or at least slow — Moscow's slide toward vassal-like dependency on Beijing," she added.

Michta, who's also a military intelligence officer serving in the US Army, said Beijing appeared to have decided that backing Russia was worth any retaliation from the West.

As she noted, an increasingly dependent Russia may be able to offer Beijing key military technology it has developed in the post-Soviet era, thus helping China make huge strides in the sector.

Moscow and Beijing want to upend the West's dominance in the global order

Despite their attempts to one-up each other, Russia and China's ever-closer relationship is a problem for the West.

"Currently, a unity of purpose between the autocratic powers has created the closest relationship in decades. China and Russia are forging a partnership increasingly reminiscent of a great power alliance," Michta wrote.

In particular, Beijing has set its sights further than Russia — which is more interested in changing power relationships in Europe.

"Beijing is pursuing a far more ambitious project aimed at changing the foundations of the global order," Michta wrote, "ending once and for all the era of worldwide Western dominion."

Watch: China, Russia boast that trade is at an "all-time high" despite Western sanctions

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