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Unlocking the Power of White Pages Phone Book for Effective Marketing Strategies
In today’s digital age, where online marketing dominates the advertising landscape, it’s easy to overlook traditional methods that can still yield impressive results. The humble white pages phone book is one such tool that holds untapped potential for businesses looking to reach their target audience. In this article, we will explore how the white pages phone book can be leveraged to create effective marketing strategies.
Understanding the White Pages Phone Book
The white pages phone book has been a staple in households for decades. It contains a comprehensive listing of telephone numbers and addresses sorted alphabetically by name. While its popularity has waned with the rise of the internet, it remains a valuable resource for businesses targeting local customers.
Targeting Local Customers
One of the greatest advantages of using the white pages phone book for marketing is its ability to reach a local audience. Unlike online ads or social media campaigns, which may have a broader reach but lack precise targeting capabilities, the white pages phone book allows businesses to focus their efforts on specific geographic areas.
By strategically placing ads in relevant sections of the phone book that cater to their target market, businesses can ensure maximum exposure to potential customers who are most likely to be interested in their products or services. This targeted approach helps optimize marketing budgets and ensures a higher return on investment.
Building Trust and Credibility
In an era where online scams and fake websites are prevalent, many consumers still rely on traditional sources like the white pages phone book when searching for local businesses. Being listed in this trusted directory lends credibility and legitimacy to your business.
When users come across your business listing in the white pages phone book, they are more likely to trust your brand and consider it as a reputable option among competitors. This sense of trust plays a crucial role in attracting new customers and establishing long-term relationships with them.
Enhancing Brand Visibility
While online marketing channels have their advantages, they can also be crowded and competitive. Standing out from the crowd can be a challenge, especially for small businesses with limited budgets. The white pages phone book offers an opportunity to break through the noise and increase brand visibility.
With fewer businesses advertising in the white pages phone book compared to online platforms, your ad has a higher chance of capturing attention. By designing eye-catching ads that effectively communicate your unique selling points, you can differentiate yourself from competitors and create a lasting impression on potential customers.
In conclusion, the white pages phone book may seem like a relic of the past in today’s digital world, but it still holds significant value for businesses looking to implement effective marketing strategies. Its ability to target local customers, build trust and credibility, and enhance brand visibility make it an excellent tool for reaching potential customers who may otherwise be overlooked by online marketing efforts alone.
By incorporating the white pages phone book into your marketing mix, you can tap into a valuable resource that complements your online campaigns and helps you connect with your target audience on a local level. Don’t overlook this powerful tool – embrace its potential and unlock new opportunities for business growth.
This text was generated using a large language model, and select text has been reviewed and moderated for purposes such as readability.
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What to Include in Your Book Marketing Strategy
by IngramSpark Staff ( @ingramspark )
When you decide to self-publish a book, you are signing up for all the duties a traditional publisher would typically take on. That means you not only have to write a great book but you also take on the job of marketing it. Where do you begin? You construct a book marketing strategy and forge ahead step by step! Here are a few key elements for a good book marketing strategy.
Book marketing and promotion provide the most traction for your book, but most self-published authors and small independent publishers do not have large budgets to pay for extravagant book marketing campaigns. Fortunately, there are plenty of affordable and effective methods for getting the word out that help strengthen your author platform to sell more books. The below book marketing strategies for self-published authors represent a high-level look at various traditional and digital book marketing strategies.
Advanced Review Copies (ARCs)
Advance review copies also called advance reader copies, or ARCs for short, are bound and/or electronic copies of your completed book. You'll want to send these to booksellers , book reviewers and to people you'd like to endorse your book. You can also bring them with you to readings or other events you plan for the purpose of promoting your book pre-publication. ARCs help build buzz for your upcoming release and help you gain blurbs to put on the cover of your finished book and in your book metadata . The key here is establishing that initial connection.
Tip sheets should be included with any ARCs you send or hand out. What's a tip sheet? The tip sheet is one page that contains all the relevant sales information about your book, such as the ISBN , publisher/distributor, book length, publication date , and book description . Lend credibility to your work by crafting a comprehensive, readable tip sheet that sells your book at a high level.
One question you’ll want to answer when promoting your book to retailers is: w hat makes my book worth a seller's while?
Retailers want to know how you can help them make money. Learn your market. Understand what fans of your genre are looking for, and play on those elements. Most importantly, have a plan in place and time your launch so it coincides with trade and retail calendars. But keep in mind; the bookseller isn’t going to market your book for you; that’s your job.
Your author website is the go-to online space where readers can find out more about you and your work. Your author website should be the home base that links all your other social media accounts, news about your book, tour schedule (if relevant), and links to book reviews, etc. If you don't want to build your own website, you can hire someone to do the building for you using a platform that makes it easy for you to edit and add to the site without outside assistance.
Don't just have one; add to it consistently and frequently. Adding a blog to your author website keeps your readers interested in you and your work, and keeps your content fresh. You can even install a plug-in that automatically sends your posts to social media outlets like Facebook.
Social Media: Facebook, Twitter, Amazon, and Goodreads
Facebook , Twitter , an Amazon Author Page , and Goodreads are social media marketing outlets where you should have a presence as an author. You might even want to upload videos . The more hits and likes you garner across the internet, the more your book will get noticed. An online presence is crucial to increasing your book sales and is a strong addition to any book marketing strategy.
Book publicity makes a big difference for self-published authors since typically it's reserved for traditionally published books. Even if you are an introvert, you may want to consider getting publicity for your book. TV, radio , and good-old-fashioned print reviews and interviews are valuable components of a successful book marketing strategy. If you really want to make the most of conventional media, hire a professional with an established network of industry pros. You may also plan to have author events , such as signings and/or talks at bookstores , other retailers , book clubs, writing groups, and events hosted by professional organizations . A blog tour is another great way to interact with fans and potential new readers, gain a following, and promote your work.
Making a Connection
Good book marketing builds an attractive author brand . An attractive author brand leads to a healthy author platform capable of converting a one-time buyer into a fan for life. Rather than being “salesy” your book marketing should help foster relationships—with readers and booksellers. Though your goal is to sell more books, the story your marketing tells should be informative, engaging, and accurately positioned according to your style and genre.
There are tons of ways you can market your book and build interest. It’s important to take the time to get to know the buying habits of readers in your genre and create messaging that is relatable. A balanced mix of traditional and online tactics is a good place to start. You’ll often find many of these tactics overlap.
How you market your book isn’t the only factor to consider when it comes to successful self-publishing, but good book marketing is how readers will learn about you and your book.
The most important thing about a book marketing strategy is to have one. It might seem overwhelming in the beginning, but taking the first step is the hardest part. Consider hiring a professional for those areas of your plan that you don't feel qualified to complete. And take advantage of available free resources like IngramSpark's free online publishing courses, where you'll find much more information on tactics that will help support your book marketing strategy.
IngramSpark® is an award-winning independent publishing platform, offering indie authors and publishers the ability to create professional print books and ebooks. Access to IngramSpark's global distribution network allows you to self-publish a book and make it available to 40,000+ retailers and libraries—both in stores and online. To learn more about how you can share your story with the world, visit www.ingramspark.com.
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Book Marketing Strategies: 14 Tips
Krystal N. Craiker
Writing and publishing a book is a major feat. But once you’ve done all that work, you want people to read your novel.
Getting people interested in your books can feel like screaming into the void if you don’t have a solid book marketing strategy. You’re one of many authors trying to reach the same readers. How can you convince readers to buy your book?
Book marketing is crucial if you want book sales. Today, we’re talking about book marketing ideas you can use to reach people who are excited to read your book.
What Is Book Marketing?
14 book marketing strategies, the importance of book marketing.
Book marketing is the process of converting potential readers into people who buy your books. Your book is a product. Marketing is how you sell a product.
Just telling people about your book isn’t enough to get sales. You might have a few close friends or family members that buy your book as soon as you publish, but that’s hardly enough to make a living.
It doesn’t matter whether you’re a self-published author or you want to publish traditionally. You must learn how to connect with readers.
Most publishers want their new authors to have at least a small social media following with decent engagement. And most traditionally published authors are responsible for at least some, if not all, of their own marketing.
Book marketing is hard work, but it is possible. You’ve already learned so much to write and publish a book—you can learn how to market your book, too.
You might be thinking, “I’m not a marketing expert!” That’s okay. Most writers aren’t! You don’t need a business degree to succeed in book marketing. You just need some good advice, achievable goals, and determination.
Book Marketing vs Regular Marketing
When it comes down to the basics, book marketing isn’t that different from regular marketing. The principles around sales and consumer psychology are the same.
Author and book marketing expert Mark Dawson of Self Publishing Formula says marketing books is the same as traditional marketing. “Books need selling as products in much the same way as a toaster, a car, or a Hollywood film.”
This is good news for authors. It means you can pick up a book on general marketing and learn strategies that will work for you.
But there are a few key differences to keep in mind, according to book marketing coach Jenn Hanson-dePaula of Mixtus Media.
She says, “I think the biggest difference is that book marketing has to show readers that their book is worth their time. Readers have no shortage of options when it comes to books—and other entertainment for that matter.”
Books are a time commitment for readers. For most people, it takes a lot longer to read a book than to stream a movie on Netflix. With so much quick entertainment at our fingertips, authors must show people that their book has value.
Book marketing coach Monique Mensah agrees: “My number one tip for book marketing is to stop selling the book and start marketing the value.” For fiction authors, what experience are you providing your readers? What problem are you trying to solve if you write nonfiction?
And, Hanson-dePaula adds, it’s not enough to just sell a book and have it sit on a shelf: “We want readers to fall in love with the writing, the story, the answers that writer is providing.”
In short, if you just want to sell a book, then marketing is the same as if you’re selling a toaster. But if you want those buyers to read your books and become a fan, you need to convince them your book is worth their investment.
There are countless book marketing strategies and tips out there. Every author marketing expert will have their own great book marketing ideas you’ve never thought of. It’s easy to get overwhelmed.
This list of fourteen marketing tips is not an exhaustive resource for the field of book marketing. It’s a starting point, an overview of what you need to know.
These book marketing strategies will help you get started and hopefully make you feel less overwhelmed by marketing.
1. Start Marketing Efforts Now
The best time to start marketing your book was yesterday. The second best time is today.
“But I haven’t even finished my book!” you say. That’s okay. Start marketing anyway.
The time to build interest in your book and you as an author is as soon as you start writing. You can start connecting with potential readers who will be excited to order your book once you publish.
These people will give you pre-orders and release day book sales, which will help you jump up in Amazon and other sellers’ rankings.
Set up your social media accounts and author website as soon as you decide to write a book. Begin following people who might be interested in what you’re writing about.
You should also start your newsletter list as soon as possible, according to Hanson-dePaula. “It is one of the most powerful tools you’ll have as an author—even more so than your social media followers.”
You don’t have to have a book published to create interesting content for your social media platforms and newsletter. Here are some ideas of what to talk about before you publish:
- Your writing process
- A snippet you wrote that day
- Your inspiration
- Interesting research you’ve come across
- Facts about your personal life
- Books you love/are reading
- Your writing journey
- Introductions to your characters and settings
If you’ve already published but haven’t started marketing, that’s okay, too. It might take you longer to make sales, but you can still connect with your target audience.
Be careful not to make every post sound sales-y. People don’t want to feel like you’re advertising to them, even if you are! Avoid spam or gimmicky language.
2. Produce Your Best Book
Producing your best book might seem obvious, but many writers rush to get their book out and make mistakes. These mistakes can affect your image and keep people from buying future books.
“Make sure everything—from the manuscript, the cover, the blurb to the ad copy—all dovetails,” says Dawson. In other words, every part of your book needs to fit together and be high quality to convert your readers.
This means that you should avoid taking shortcuts. It’s better to delay a release than put out a book that isn’t ready.
Work with an editor who is experienced in your genre. Proofread your own work using an editing software like ProWritingAid , then send your manuscript off to a proofreader.
Have a perfectly formatted book. This is another thing self-published authors can easily outsource. Book formatting is one of the most affordable services in self-publishing.
Hire an experienced cover artist, and be prepared to spend good money on your book cover. Your book cover is the first impression, and first impressions matter. Your cover should be compelling and fit your genre.
Edit and proofread your book blurb. Have professional-sounding social media posts, newsletters, and website copy.
Remember, you are establishing yourself as an authority. A less-than-stellar product is the fastest way to ruin your image as a serious author.
3. Determine Your Ideal Reader
Many authors will say that their book is for everyone. Here’s a secret: that’s not true. Not everyone will like your book. Not every book is right for every person. People’s tastes in reading material are infinite—and some people, sadly, don’t like reading.
Ideal reader is a book marketing term for target audience. Of course, you want the entire world to read and love your story. But if you don’t narrow down your ideal reader, you won’t sell any books.
Be as specific as possible. Understand your genre and who the primary readers of that genre are. Be aware of your characters and who you think will relate most to them.
Let’s say you’ve written a sci-fi romance. “People who love sci-fi” is too broad.
Most people who read romance of any genre are women. You can narrow your ideal reader down to “women who read sci-fi romance.”
But that’s still a huge target audience. Take a look at the age of your characters. Do you have a thirty-something heroine? Target “women in their thirties who read sci-fi romance.”
You can even narrow it down further! What sorts of themes are in your book? Is your book clean or explicit?
Hanson de-Paula suggests talking to “one person” as your ideal reader. By having a very precise ideal reader in mind, “we are able to create content, social media posts, and keywords that speak directly to them and create conversations that are specific and targeted.”
This content will then get in front of people who can relate to you and your book. Marketing too broadly means no one will see your book—or see themselves in your book. If you don’t focus your marketing efforts, most of the people seeing your ads aren’t the people who are interested in your story.
Keeping your ideal reader at the forefront of your book marketing strategy will help you reach the best audience for your novel.
4. Set Goals
“I want to sell books” is a big goal. And much like having too broad of a target audience, having too broad of goals doesn’t set you up for success.
Set realistic goals with numbers and a timeline. You can have big goals, such as “I want to earn a full-time income as an author within five years,” and you can have small goals that support that.
Your goals might be reaching a certain ranking on Amazon, having a certain number of pre-orders, or making a certain income in your first month. You can set goals related to the number of email subscribers, followers, or clicks on your paid ads.
You can use goal-setting methods like SMART (specific, measurable, attainable, relevant, time-bound) to help you. If you aren’t sure if your goal is attainable, talk to other authors in your genre or book marketing experts.
5. Be Business-Minded
If you just want to publish your book for friends and family to purchase, that’s fine. But if you want new readers to discover your book and fall in love with it, or if you want to make money from selling books, you need to think of yourself as a business owner.
Dawson points out that for self-published authors especially, it’s crucial to be business-minded. Indie authors must be a writer, publisher, marketer, accountant, project manager, and everything else. “Treat your writing like a business,” he says.
Learn everything you can about the business side of writing. Keep track of your expenses and income. Look for other sources of revenue: book merchandise, speaking events, courses and memberships, etc.
Check out business laws and requirements where you live. If you plan to build a full-time career as an author, you might consider setting up an LLC or your country’s equivalent.
6. Craft Your Brand Identity
An important part of being a business-minded writer is establishing your brand identity. Who are you and what image do you want to project to potential readers?
“Building an author brand means building a recognizable and memorable presence in the industry while presenting the value you have to offer as an author to the right type of readers,” Mensah explains.
Your brand identity should represent you and your books. Your brand sends a message, and you should be deliberate in determining what that message is. Then, keep your messaging consistent in all your interactions with readers.
Your brand identity is the message, and there are some steps you can take to get that message across.
Setting up your own website is an important first step in crafting your brand. Use your name for your website, not the name of your book or series. This will save you time and money if you write something different later.
Your author website is just one component of your brand identity. You also want an image that people will relate back to you.
Spend some time picking out a color palette, and use these colors on your author website and social media posts. You can even incorporate those colors into your book cover design. You can also choose fonts that you use consistently on your site and social media.
Hire someone to design a logo for you. If you can’t afford it right away, start with a basic one that you design on a free program like Canva. You can always change your logo later.
But the most important element of your brand identity is your brand voice. You can be witty, informal, goofy, academic, serious—your options are endless as long as they feel like you.
Your voice will show up in your author bio, your ad copy, your author website, your newsletter, and your social media platforms. Having a consistent tone will help your audience feel like they know you.
7. Use Keywords and Categories
Establishing your brand voice and understanding your genre are important components of book marketing because they help you choose the keywords and categories that will help readers find you.
You’ll use keywords in many aspects of your writing business. Let’s start by talking about self-publishing platforms.
When you publish on Amazon Kindle Direct Publishing (KDP), you have the option to enter seven keywords. These don’t have to be just one word. In fact, long-tail keywords are recommended.
There are programs like Publisher Rocket that can help you scope out competition and choose your keywords. You can also outsource this step to publishing gurus. You can use the same keywords if you publish on another platform like Ingram Spark.
Amazon KDP also gives you two categories, which is one way readers search for books. You can get up to ten categories by contacting KDP customer service and requesting them. This will get your book in front of more readers.
Other keywords are important for your website, your ad copy, and your social media posts. Many of these will depend on what you’re writing about in that post or ad.
Where do you find these keywords? From your ideal reader, of course! The things your ideal reader is interested in make great keywords and can even help you find content ideas.
These keywords might be other authors or book titles, interests, themes, and topics. For example, a historical romance author might use “fans of Tessa Dare” in their ad copy. A crime writer might talk about their favorite “true crime podcasts” on their blog.
8. Develop Your Social Media Strategy
Whether you love it or hate it, social media is a vital step of the book marketing process. It’s a free way to reach millions of people. But it’s easy to get overwhelmed by all the social media platforms.
You don’t have to be everywhere all at once. Take a look at your ideal reader. Where do their demographics hang out? Older crowds are on Facebook, and Gen Z is hanging out on TikTok. Gen X loves Twitter, and Millennials love Instagram.
Start with one or two platforms where you’re most likely to find your ideal reader. You can always add more social media pages later on.
Posting consistently is more important than posting every single day. Create a posting schedule and a content calendar. Use hashtags, trending audio, and keywords to reach new people.
Many writers fall into the trap of targeting other authors when they get started on social media. After all, you’re posting about your writing process: shouldn’t you use writing hashtags?
Your target audience is readers. Find out where readers are hanging out on your respective social media platforms and connect with them there.
For example, you will want to reach BookTok rather than WriterTok. On Instagram, you’ll want to connect with the #Bookstagram community rather than #Authorsofinstagram.
9. Have an Enticing Lead Magnet
A lead magnet is what you offer people when they sign up for your newsletter. Convincing people to give you their email address is a major show of trust. You need to offer them value for signing up.
Why is it so important to have an email newsletter? “A subscriber is saying, ‘Yes, I’m interested. I want to know more.’ They are one step away from buying,” Hanson-dePaula explains.
Having an exciting lead magnet will convince people to enroll in your newsletter. Here are some ideas for lead magnets:
- Free excerpt
- Free book or short story
- Exclusive Facebook group
- Private Discord community
- Character profiles
- Deleted scenes
- Educational content
Promote your lead magnet frequently on your social media platforms. Then nurture your email list with exclusive content that you don’t post anywhere else. Make your subscribers feel special. Then they’ll be the first people to click “buy” when your book goes live.
10. Understand the Role of Paid Ads
You can sell a fair number of books with organic (non-paid) traffic. The best way to do this is with your email newsletter.
You might get enough interest to sell a larger amount of books when you first release your novel, but eventually, those book sales will taper off.
If you want a steady income stream, and you’re serious about making a living as an author, paid ads are vital.
Dawson advises, “It’s pay to play now, so be prepared to understand and embrace the paid ads platforms.” The paid ads platforms include Amazon ads, Facebook and Instagram ads, and sites like BookBub.
But throwing money at ads without a solid book marketing strategy can cost you far more than it can make you.
Self-Publishing Formula offers an excellent online course that will walk you through every step of the paid ad process. Dawson offers Ads for Authors a couple times a year, so you can sign up for the waitlist if it’s not open.
11. Build a Relationship with Your Readers
One of the best book marketing strategies is to connect authentically with your readers. Follow your readers and interact with their content on social media. Respond to their emails. Start a conversation with them.
Don’t make every post on social media a free ad for your book or your newsletter. Ask questions, and respond to their comments.
Encourage your newsletter subscribers to connect with you by replying or joining your author community.
If you’re selling books at in-person events, strike up a conversation with people who walk by. Don’t sit at your booth stone-faced until someone comes up and asks about your book. Be personable. You are your brand.
When readers are invested in you and feel like they know you, they’re more likely to buy your books.
12. Connect with Book Reviewers
When you’re building relationships with readers, be sure some of those people are book reviewers.
Book bloggers are an excellent way to get your book in front of new readers. Book reviewers often have an incredible social media presence or blog following. Their followers trust their reviews.
You can offer free books in exchange for an honest review to book reviewers. Advanced Review Copies, or ARCs, are when you send out your book before it’s published for people to review. One way to reach reviewers is through NetGalley, which sends out ARCs. Even self-published authors can enroll in NetGalley.
But book reviewers don’t often respond to cold pitches. They’re more likely to review your book if you’ve established a relationship with them. Comment on their blogs or social media posts. Message them asking for book recommendations. When it’s time to review your book, they’ll be excited to read it!
13. Evaluate Your Metrics
A business-minded author keeps track of their growth. There are many different metrics you can track and evaluate monthly, quarterly, and annually. Some of these include:
- Kindle pages read
- Email subscribers
- Email opens
- Email link clicks
- Social media followers
- Social media reach
- Social media engagement
- Website visitors
You can track these metrics in a spreadsheet. It’s a great way to see growth when you’re feeling discouraged. It can also point out where you might need to focus more of your energy and time in your book marketing strategy.
14. Keep Learning
You don’t want to wait until you’re a marketing expert to start your book marketing strategy. And even experts have more to learn.
Keep learning everything you can about book marketing. Enroll in free and paid courses by marketing experts. Attend conferences and workshops. Join a local writer’s group.
Working with a book marketing coach is also helpful for both beginners and established writers. If you can afford it, consider enrolling in a coaching program. You’ll have someone with marketing expertise cheering you on and helping you sell your books.
Book marketing is essential for self-published authors and traditionally published authors alike. Good book marketing strategies are the only way you’ll make money with your book.
Having a social media marketing plan can help you get an agent or a publisher if you go the traditional route. Some vendor events and bookstores will also ask for a marketing plan or metrics to let you sell your books.
But most importantly, your story was worth writing down and publishing, so it’s worth reaching readers to share it with.
Be confident about grammar
Check every email, essay, or story for grammar mistakes. Fix them before you press send.
Krystal N. Craiker is the Writing Pirate, an indie romance author and blog manager at ProWritingAid. She sails the seven internet seas, breaking tropes and bending genres. She has a background in anthropology and education, which brings fresh perspectives to her romance novels. When she’s not daydreaming about her next book or article, you can find her cooking gourmet gluten-free cuisine, laughing at memes, and playing board games. Krystal lives in Dallas, Texas with her husband, child, and basset hound.
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5 Book Marketing Strategies All Authors Need to Try
June 19, 2019 by Barbara Freethy (Guest Blogger)
Keeping your books in front of readers is a challenging task, especially over a long writing career. I’ve tried many different strategies, and I continue to experiment as the publishing industry evolves. It’s important to remember that what worked last year might not work this year. You can never get complacent!
When I think about marketing, I think about two different audiences:
- Existing fans. These are the readers I already have — those who have emailed me, followed me on social media, and are on my newsletter list. This is a warm audience, and it’s important to remember to market to those readers. Sometimes, in our quest to garner a bigger audience, we overlook readers we already have.
- New readers. These are the readers who I hope would like my books but haven’t discovered them yet. This is a cold audience, and reaching out to those readers requires different tactics.
I’m going to show you some of the time-tested book marketing strategies I employ that continue to bring positive results in reaching both audiences.
1. Create exclusive content for readers through a “Members Only” page
Creating a “Members Only” page on my website has given me a way to not only grow my newsletter list, but also to reward my subscribers. It’s a win-win for both cold and warm audiences.
On the “Members Only” page, I offer:
- A featured free downloadable book from my backlist
- Longer sneak peeks at my next book
- Exclusive videos
- Puzzles, quizzes, and games
- Other content that can only be found on this page
I try to change up the material on the page as often as possible to keep readers coming back. In order to “unlock” this content, visitors simply need to provide an email address:
I drive traffic to this page by linking to it in my website’s top navigation:
I also include calls-to-action to sign up throughout my website:
2. Generate clickable and engaging newsletter content
Putting the right content in my newsletter is also crucial to my marketing strategy. I try for a blend of personal and professional. I want my readers to feel like they’re getting information in the newsletter that they can’t get anywhere else. This might include an excerpt, an inside look at my writing and research process, a personal photo, or some insight into the inspiration behind my book. I always include buy links to all retailers and make it easy for them to purchase my books.
3. Work the backlist and run BookBub Featured Deals
Once you have four or more books in your catalog, you need to think about using those books to drive sales for new releases. If you’re a new writer and four books sounds like a lot, just remember that it’s much easier to sell books when you have more books to sell. Each book brings new readers and helps you gain momentum — and each book gives you more marketing collateral once it’s time to release your next title. One of the best ways to work the backlist is by running a price promotion for one book and submitting it for a Featured Deal on BookBub. This will drive a high volume of sales to new readers who then may go on to buy your newest title.
I usually make the first books in my series free (for a limited time) to get as many readers as possible into the series. For mid-series books or standalones, I will often run a $0.99 deal. Then I always make sure that the back matter of the book I’m promoting includes an excerpt and retailer link to the next book I want readers to buy (the next-in-series book or a new release). What I love about BookBub Deals is that I can reach readers on all platforms. This allows me to hit bestseller lists at more than one retailer.
4. Give away excerpts everywhere!
The best way to promote your books is by putting your books or portions of your books in front of readers whenever you can. This goes for both backlist books and new releases.
For new releases, I use the excerpt to tease preorders. For older books, I post excerpts in my newsletters when I’m in between new releases. I do the same on social media. While books may start to feel old to you, they are always new to a reader who hasn’t read them yet. A great teaser will entice a reader to give your book a try and then hopefully they’ll be hooked. Excerpts can also be used in giveaways or transformed into a teaser booklet and given away at book signings and conferences.
5. Build personal connections through a reader group
I’ve found the best engagement on social media to be in my reader group, which I host using a Facebook group. Here I have an opportunity to directly engage with my readers. I like to bring them into my writing process. I’ll ask them for ideas while I’m writing my next book — for example, to name a dog or a place, or whatever I might need. Whatever I can do to get them invested in the books I’m writing helps generate sales. Plus, I get to know my readers. It’s two-way communication that you don’t have with a newsletter or an ad. Building a reader group from the very beginning of your career is one of the best things you can do.
I hope you’ll find some of my tips helpful. What is one book marketing strategy you think all authors need to try? Let me know in the comments below!
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My 8 Favorite Book Marketing Strategies
In today’s publishing landscape, authors must develop and implement an effective marketing strategy for every book launch. Finding strategies that work, identifying the ones that don’t, then making necessary adjustments for the next launch will help get your books in front of your ideal readers.
Every time I launch a book, I learn something new about marketing. I’ve also made plenty of mistakes along the way. Before my first book was published, I mistakenly believed “everyone” would want to read my work. In reality, there’s an ideal audience for each book. Understanding who your target readers are and what they’re looking for when searching for their next book is the foundation for your entire marketing strategy. For more information about how to build your author brand, there’s a helpful article on branding your author website .
Based on my experience launching five independent and five traditionally published contemporary romance novels, here are my eight favorite book marketing strategies.
Creating Images with Book Brush
Effective marketing starts with an appealing book cover, ad copy that hooks your reader, and a strong call to action. Book Brush is an excellent tool for designing a variety of social media images. Here are the images I create with every book that I launch:
- Cover reveal
- Another image featuring book cover + reminder to pre-order
- An additional post specifically highlighting the book’s first line
- A strong 5-star review from an early reader
Remember to include a call to action with every post and include the release date, your website, and a prompt to pre-order or purchase the book. Here’s an example of an image I created using Book Brush to promote the launch of my most recent novel:
The sky is the limit when using Book Brush for designing images that complement your marketing strategy. Here’s an article featuring images for specific launch phases .
Guest Posting on Blogs
In today’s fast-paced world, humans are constantly inundated with sensory input. It’s challenging to catch your ideal reader’s attention and persuade them to “stop the scroll”. That’s why it’s super important to create content that helps build relationships. You want your audience to know you, like you, and trust you enough to buy your book. Writing guest posts for blogs with an audience that includes your current readers (or helps reach new readers) is an effective marketing strategy. Sharing your knowledge helps build your reputation as a trustworthy source in the industry.
Who doesn’t love free stuff? Readers are huge fans of free books. The key here is to adopt a win-it-before-you-can-buy-it approach. You want to give away books before your title is available for sale. This helps build excitement for the book’s release date, and helps your readers feel appreciated because they’re receiving early access to your book. Here are a few of the giveaways I’ve implemented as part of my book marketing strategy.
- Giveaway for newsletter subscribers: nurture these loyal fans by giving them an exclusive giveaway. This means they win something non-subscribers can’t. Signed advanced copy of your book, merch readers love, gift cards to book subscription plans and other authors’ books are all great for giveaways.
- Social media giveaway: Facebook groups for your book’s genre are an ideal place to give away an early copy of your book. These readers are fans of what you write and more likely to read your book and perhaps share a review. You can host a giveaway on your own platforms as well.
- Goodreads giveaway: your mileage may vary regarding the effectiveness of a giveaway on this reader-centric platform. For some authors, it’s cost prohibitive. For me, the investment is worth it because of the exposure my book receives when readers enter the giveaway. Goodreads makes it very easy to host and implement the giveaway. You have the option to give away paperback or Kindle copies. Here’s a screenshot of my recent giveaway for An Alaskan Secret. I ran the giveaway for 2 weeks (during the month just prior to launch), over 2,000 people entered, and I gave away 5 signed copies.
Sharing Book Recs
Recommending other authors’ books is an easy way to connect with your audience. Readers want to know what you read. I suggest using Book Brush to create an appealing image. It’s an efficient tool with tons of pre-made options, or you can create your own custom design. Use an eye-catching background that compliments the book you’d like to recommend. Then share the image on your social media platforms. It’s up to you if you want to share a review and a star-rating. BookBub and Goodreads are also wonderful avenues for recommending books.
Here’s an image that I created with Book Brush to highlight 3 books I wanted to recommend to my audience.
There is a vibrant niche of the Instagram community known as Bookstagram. These are voracious readers. They are passionate about sharing their book recommendations, discussing their love for the printed page, and they showcase books in aesthetically pleasing ways. Using genre-specific hashtags, you can find Bookstagrammers who like to read what you write and publish. Focus on building relationships first. Interact with their content. Share their giveaway posts. Ask thoughtful questions to provoke more conversation. The investment will be worth it. When it’s time to find reviewers for your next launch, these are the readers you’ll reach out to.
Newsletter Swaps & Group Promotions
If you don’t have a newsletter subscriber list yet, it’s never too early (or too late) to start. Collecting readers’ email addresses in an ethical manner allows you to reach out to them via their inboxes on a regular basis. This is far more effective than relying on social media to get your books in front of readers.
Learning to grow your subscriber list can be intimidating. Thankfully, there are lots of authors who want to grow their lists as well. First, connect with another author who writes in your genre. Then offer to “swap” promotional space in each other’s newsletters. This works especially well if you each have a free book or a book on sale. Ideally, you will both benefit from exposure to the other author’s audience.
The same concept applies to group promotional opportunities. However, swaps and group promotions run more efficiently when integrated with your newsletter provider. Check out Story Origin and Bookfunnel for more genre-specific swaps and group promotions. Both vendors host and conduct these marketing services for modest fees.
If you need excellent tips on how to use Book Brush to design your newsletter, check out 5 Tips for Designing Author Newsletters .
Regardless of the number of books you publish or the publisher you partner with to launch your books into the world, the person who cares the most about the success of your launch is you. Eventually you will need to invest in advertising your books. Here are 5 methods I’ve used to advertise during the pre-order phase of the book launch, during the first week the book is on the market, when I need to reach new readers, and when I need reviews. I’ve also run Facebook ads to advertise my free novella (lead magnet) to s-l-o-w-l-y grow my newsletter subscriber list.
- New Release for Less with BookBub
- Amazon advertising
- Facebook lead generation ads to promote my lead magnet (free novella)
- Instagram advertising
- Publicity tours for book reviews and audience exposure
Engaging with readers and authors on TikTok
TikTok has become a significant part of the publishing landscape. It’s a powerful tool for helping people find the kind of books they love. Readers create short-form videos showcasing everything from their favorite tropes to their aesthetically pleasing bookshelves. I’ve found TikTok to be a fun and entertaining way to connect with both authors and readers. If you’re just getting started with TikTok, focus on being an engaged member of the community, as opposed to approaching the platform as someone with a product to sell. Connect with other book lovers by liking videos, leaving comments and sharing their TikTok videos on your social media platforms. Learning to use TikTok requires a unique skill set. It takes time, but in my opinion, it’s a worthwhile investment. This is a space where readers have proven that they want to buy and read books, so it’s important for authors to be active in that space as well.
For more information about how to use TikTok, check out How to Use TikTok to Boost Your Book Sales .
There isn’t a one-size-fits-all marketing strategy. Every book launch will be slightly different from the last one. Each author has a set of skills and a budget that will influence their marketing plans. The goal is always to use the resources you have to build a meaningful connection with your ideal readers, and hopefully convert those readers into loyal fans who will keep buying your books.
Article by Heidi McCahan
Heidi McCahan began dreaming up stories as a little girl. Now she writes uplifting, inspirational romance novels set in small towns. Heidi’s a huge fan of coffee, dark chocolate, and reading books with happy endings. She’s originally from Alaska, but currently lives in North Carolina with her handsome husband, three amazing boys, and the world’s greatest goldendoodle.
Heidi loves connecting with readers, so please visit her website, www.heidimccahan.com.
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The Complete Guide to Book Marketing
Publishing your work doesn’t have to be a difficult, complex process..
Publishing a book can feel like a monumental task, especially when you do it on your own. There’s a whole world of design choices, marketing strategies, and printing options that you need to navigate before your book finds its audience. Count on Palmetto Publishing to guide you along the way.
To stand out in today’s competitive book market, it’s essential to know how to market a book. You’ve done the hard work and finally completed your masterpiece. Now, it’s time to turn that work into a product that actually reaches your audience.
As an author, marketing might not be your forte, and figuring out how to grow an audience for your work can seem daunting. Luckily, marketing is actually about storytelling, too— it’s about communicating an idea with an audience that grabs their attention.
In this complete guide to marketing a book, we’re going to break down everything you need to know to actually sell your work. From finding your audience to Amazon marketing, keep reading to learn how to get your work into your readers’ hands.
Understanding Your Market
Before implementing any book marketing strategies, you need to understand your market. For each genre of book, there is a slightly different market and audience. To understand your market, you will need to do research on your book’s genre, bestsellers in your genre, and the demographic of your genre. Consider collecting research on the following:
- Best-selling genres on Amazon
- Titles, covers, and content of bestsellers
- Best-selling books within your genre
- Online presence of bestselling authors in your genre (social media, websites, Amazon profiles, etc.)
- Types of people reading your genre
- What readers look for in a book with your genre
This process is called market research , and it’s essential for figuring out how to successfully market your product. Take note of all your observations, and save them for future reference.
Marketing to Your Audience
Now that you’ve done some market research, it’s time to narrow down your audience . Rather than marketing your book to everyone, it’s best to get specific about who you’re targeting. The type of person who reads your genre will be the audience you want to focus on. These people will be the most interested in actually reading your book, after all.
Think back to the demographic of your book’s genre. What kind of person reads this genre? How old are they? What is their income level? How much do they read? What interests them? What style of cover do they gravitate toward? Get specific and create a reader avatar for your book, or the theoretical person who will read your book. As you’re marketing your book, look back to your reader avatar and make sure you’re marketing directly to them.
For example, if your reader loves to fill their shelves with aesthetically-pleasing covers, you’ll need to make sure your cover catches their eye . If your reader is obsessed with all things fantasy, you’ll want to share fantasy-related posts on social media. If your reader doesn’t enjoy long reads, you’ll need to make sure your book is the right length.
Focusing on a specific person to market to will make your book marketing strategies more successful. You will be able to authentically speak to your audience and engage them with your work, which is essential for making sales.
Online Book Marketing
In the digital age we live in, it’s essential to use online platforms to promote your book. Building an online presence can help you reach hundreds, thousands, or even millions of potential readers. Scaling online audiences, however, takes a lot of time and effort. Thus, it’s important to get started as soon as possible — even before your book is released.
You can use a variety of different platforms for online marketing, such as social media, author websites, and Amazon profiles. There are also different book marketing strategies to keep in mind like email marketing, search engine optimization (or “SEO” for short), paid advertisements, and more.
Social Media Marketing
Social media is perhaps the largest aspect of online marketing. Growing an audience on social media platforms is one of the best ways to get sales for your book. Posting on social media is free, making it one of the most accessible marketing strategies out there.
The hardest part about social media marketing is growing your initial audience. It takes a lot of time and dedication, but once you have an established audience, you’ll be able to directly engage with them.
With all the social media platforms out there, it’s key to make sure you’re using the right one(s) for your audience. Each social media platform also has specific types of content and ways to grow followings. Optimizing your social media strategy takes trial and error, so the best thing you can do to grow your online presence is to start now.
With the largest audience of all social media platforms, Facebook is one of the best social networks to grow your online audience. Facebook is particularly successful for reaching an older audience, with the majority of users being ages 25–50.
To grow a Facebook audience, you can start a Facebook page for yourself or your book, and start posting organically. Some tips to grow a following are to use relevant hashtags, post quality content, and join Facebook groups for authors.
Facebook is an excellent platform to utilize paid ads. Facebook ads have the best return on investment compared to other social media ads.
YouTube is an excellent and often overlooked platform for growing an audience for your book. Here, you can create your own YouTube videos to promote your book. You can share book-reading videos, videos about your writing process, and more.
YouTube also has a community dedicated to discussing books, called BookTube. As an author, you can collaborate with BookTubers to promote your book in their videos. BookTubers with large audiences — those with hundreds of thousands to millions of subscribers — may charge higher costs to collaborate with. New BookTubers or ones with smaller audience reach may be willing to review your book by simply being offered a free copy.
Instagram is one of the best platforms to promote your book, but it can also be the hardest platform on which to grow an audience from scratch. Using relevant hashtags such as #bookstagram and interacting with fellow authors will be essential to growing your following.
Instagram also offers paid ads, which can bring in direct sales and grow a following at the same time. Like YouTube, Instagram also has book influencers to potentially collaborate with.
If your book is targeted to young adults, TikTok is a must for gaining a following. TikTok has the potential to create an audience fast, with the ability to go viral more possible here than on any other platform.
Just like #bookstagram, TikTok has #BookTok for the book-loving community. To get started on TikTok, create quality videos that your audience will enjoy. Then, interact with the BookTok community by following accounts and commenting on their videos.
Twitter is also a helpful platform for authors to use. Here, you can network with fellow authors, promote your book, and engage with readers in your genre. Replying to related tweets is a great way to interact with accounts and grab people’s attention.
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Seeing one’s book in the window of their favorite bookstore is every author’s dream. However, it’s important to remember that Amazon is still the number one book retailer. Amazon rules the market, and most of your book sales will come from Amazon. Luckily, since Amazon is the ruler of the publishing industry, it can also be used to your advantage.
To successfully market your book on Amazon, it’s important to have a quality book page. The book page is where your book is listed for sale, and it includes:
- Photos of your book
- A description of your book’s plot
- Press reviews
- Amazon customer reviews
You’ll want your page to hook readers with an interesting description. Think back to your reader avatar and make sure you’re speaking to them here. You’ll also want to optimize your page with keywords and the right categories.
Keeping it more specific than broad will help you reach a smaller number of the right readers, rather than a larger number of the wrong readers. Once your page gains more visibility, Amazon will actually do the work for you and suggest your book to readers with similar interests.
Another tool to consider with Amazon is pre-orders. Setting up pre-orders before your official launch is a great way to boost your launch’s success. Selling pre-orders on Amazon is particularly useful because readers can leave their reviews directly on your book page.
Paid advertisements are a great investment for boosting your book sales. In addition to purchasing paid ads on Facebook and Instagram, you can also use Amazon and Google ads.
Amazon ads are useful as they target people who are already browsing books to buy. Amazon ads boost your book in the search results and suggested products section. It’s important to make sure your book page will actually interest those it’s suggested to by optimizing your page to that specific audience.
Google ads boost your book link to the top of the search results. It’s an effective way to reach new audiences online. To ensure your Google ad is worth your money, you can run a pay-per-click ad, meaning you only pay if your link is actually clicked on. Paid ads might require some trial and error to see what works best for you, but it’s worth the effort.
Another essential step to marketing your book is creating an author website. Your website will be the central point for your readers, publishers, press, etc. to both learn more about and stay connected with you. On your site, you can publish news, gain email subscribers, link social media accounts, direct readers to purchase your work, and provide a contact option.
To gain traffic to your website, you’ll need to use search engine optimization , or SEO, to rank higher in search results. To improve SEO, you can write blog posts with internal linking and keywords. You can also link your site on social media platforms to boost SEO. This shows search engines like Google that your site is popular and legitimate.
Just like with writing a book, you want to make sure your site has a specific voice that remains consistent and appeals to your audience. An author site should also have a clean design that’s easy to navigate. Palmetto Publishing offers an Author Website for $1,499 to create the perfect custom website for you and your work.
Email marketing is another useful tool for book marketing. Creating a mailing list and sending author newsletters , book updates, and other content your audience will enjoy is a great way to build an engaged community.
To grow your mailing list, set up a subscription section on your website. You can incentivize people to subscribe to emails by offering:
- Exclusive access to blogs, news, and book sneak-peaks
- Pre-orders and early access to books
- Entry to your gated website
- Discounts on books or merchandise
Make sure to nurture your mailing list and stay consistent — this is your tight-knit community of people who are truly interested in your work.
Your mailing list subscribers are some of the best people to market your book launch to. You can also utilize your mailing list to ask for reviews on your website or Amazon page. You might want to consider giving your subscribers early access to your books and encouraging them to leave reviews before your official launch.
Similar to collaborating with BookTubers and #bookstagram influencers, you can collaborate with book websites and blogs to promote your work. You can also connect with media outlets to gain exposure through radio, podcast, and magazine interviews.
A press release helps get the word out on your upcoming book launch, and it’s a great way to attract some attention. Press releases can also lead to other kinds of media exposure. Press releases require a specific format that top publishers expect to see. Palmetto Publishing offers press release and distribution services to over 780,000 media contacts and up to 1,000 media outlets.
How Much Does it Cost to Market a Book?
Although marketing a book could cost as little as $0 with organic marketing, you will likely see the best results from investing more in your marketing strategies. The cost to market one’s book typically ranges from $50 to over $2,000 depending on the services.
Investing money in a professional publisher is often the key to a book’s success. Palmetto Publishing offers a full Marketing Package for only $1,899 that includes a press release, press release distribution, marketing copy, and more.
Collaborate With Book Marketing Experts
Hiring a professional marketing team for your book can help you optimize your sales and let you focus on what you do best: being an author. Plus, it’s more affordable than you might think.
Palmetto Publishing is a top-tier publishing company offering quality book marketing services for independent authors — including marketing copy, press releases, author websites, and more. Reach out today to finally get your book into the hands of your readers.
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Book Marketing Strategies: A Guide to Self-Publishing Authors
Penning down a book needs a high level of diligence and endurance. the hours spent on a notebook or keypad writing, away from the thoughts and experiences, are only worth it when the work earns an audience. the ultimate goal of any writer is to get appreciated and recognized for their efforts. the success of an author is mostly determined by the growth in book sales and the total number of potential readers. concerned about your book’s state want to gain a fan base – all these queries are addressed here. the write-up highlights the most effective book marketing techniques. .
What Does Book Marketing Mean?
The book marketing department is responsible for the distribution and promotion of a book. When your book is published through a traditional printing house, they assign a marketing director or marketing manager to get your work a secured place in the bookstore and make your book available for public consumption.
The marketing directors promote the books on digital platforms to increase the sales ratio. In the case of a self-published book (hardcopy or eBook), the process of distribution and promotion remains the same. Only the role of the marketing manager is shifted to the author or you have to arrange a well-organized team for the former purpose.
The success of a book lies in its popularity. For example, a book with a nail-biting plot does not earn much audience until it is largely promoted. When there is no promotion, the visibility of the book gets lowered. This eventually leads to a fall in book sales. The key factor to increasing your sales is to display your work to common folks.
Internet and smartphones are now a basic requirement in our life. Digitalization has created an easier route to connect with people across the globe. Thus, marketing a product becomes much simpler. Setting up a book launch event is a great initiative to promote your work.
Yet, going live on a social media platform (like Instagram or Facebook) can gain you more followers and your book gets talked upon. So, book marketing does not stop with physical methods, they also include online promotions.
Why Book Marketing is Important?
The purpose of book marketing is to promote the author along with his/ her book. Personal branding plays a vital role in the success rate of one’s work. The book’s summary and author profile are the two parameters people look upon to select a book. With a mobile phone in hand, readers instantly Google the author to fetch information about his writing style, previous books written by him, and reviews given by the public.
Thus, understanding the background and experience of an author helps us to decide whether the book is worth reading or not. So, one book promotion can gain lifetime branding. This personal branding can be used as an efficient tool for promoting the author’s future works. Book marketing helps to bridge the gap between the author and the readers.
A book is loved by many, criticized by few, and hated by some. So, as an author, you must know what your readers like and why they prefer your books. This can be evaluated when you market your work and get common people’s feedback. The ultimate aim of a writer is to sell his books.
Therefore, understanding the preference of the audience helps you to pick up the most loved genre and storyline. For example, a love story may attract more readers than a science fiction novel. When a book is marketed, you become more visible to the public. This creates a genuine fan base for your works.
Books displayed over a store or a fair have a high chance to be sold only when they are promoted to a greater extent. For a budding author, marketing is the key strategy to promote their work and gain potential readers. Thus, the promotion of books helps to:
- Build personal brand identity.
- Increase the overall sales margin.
- Gain a strong fan base.
- Understand the potential readers.
Top 6 Book Promoting Ways
1. niche research.
Try to find your niche- the phrase sounds familiar, right? When a person starts to write, the first instruction given is to identify his reader’s area of interest. Developing a writing style from a renowned niche is a better way to achieve success. When you write a book that no one reads, that’s a waste of energy and time. So, researching is the starting step for any good book marketing.
Writing a book needs prior research. The author must consider people’s expectations before starting his work. Extraordinary vocabulary and character building in the book would go unnoticed when it’s difficult to engage with your storyline. The two vital categories one has to research are potential readers and genre.
An immense passion for writing can mold you as an author. But to evolve into an international or national bestseller, you have to understand the public. Developing content for a targeted group audience is much easier than accommodating the whole population. Be it fiction or non-fiction, your book is not welcomed by all.
You have to identify the people who would enjoy your book. Thus, evaluation of your readers is a point to be noted before starting the book. Creating a reader profile could be a great initiative for this analysis. The area of interest can vary according to the person’s age, gender, living environment, social status, and personality.
For instance, entrepreneurs may read books that could empower their company management skills while a teenager (college or school student) could prefer romantic or thriller novels. This preference can be vice-versa too. So, the only question here is how you are going to draw the maximum audience. To understand this, you must research various dimensions such as:
- The quantity of books a person reads annually.
- When and why do they read?
- What do they look for in the content?
- Which genre is fast moving?
Writing is often described as a tool to express your views and feelings. Yet, authoring a book needs to count on the reader’s perspective as well. People will read your book (be it an imaginative plot or life tale) only when it is written in a way to please them. This practice helps in your writing process. As a result, your marketing becomes quite easy.
- Genre Selection
The simplest way to differentiate a book is to analyze its genre. The writing style or structure of a book can be identified with the help of its genre. Fiction (classics, action & adventure, romance, mystery, and thriller stories) and non-fiction (personal essay, spirituality, business, reference, and educational works) are the two board divisions in the writing format.
Readers will select books according to their needs from the above-mentioned genres. The writing style creates an image for your book. So, it is important to understand your genre of writing. Let us assume that a writer decides to launch a book detailing ancient symbols.
Composing non-fiction on this topic will be easier than writing an imaginative story (though it drains much research and analyzing time initially). Yet, the book goes in vain when the genre or writing style gets collapsed. Thus, gaining more information on your genre could help you in writing and promoting the book.
If you want to learn the tactics to market the products and services to the large mass, enroll yourself in the industry-oriented Online Digital Marketing Courses
2. Look on to Your Competitors
In this fast-moving world, all human beings are trying to secure a place. Be it any field- arts, literature, business, agriculture, or science, you have a competitor to race with. To excel in a job or passion, you must learn from your competitors. Ask yourself questions like:
- Who are your competitors?
- How do I differ from them?
- What key strategies did they use for marketing?
This could give you a detailed analysis of the market requirements. For example, you can acquire ideas for promoting your romantic tale from international bestsellers. When your competitor’s marketing techniques are equated, you could get a clear-cut picture.
As you investigate their methods of approach, you can foresee the results. You will be in a position to identify the best techniques for your book’s promotion. It’s much easier to learn and improvise pre-existing strategies than to develop a new way.
3. Create an Eye-catchy Book Cover
Millions of books are published over a year. Your book must crack all this clutter to be in the hands of potential readers. One such key strategy to break barriers is to design a folio. A book cover does not determine the book’s worth. Yet, a well-structured look can gain an audience to your work.
In the human body, the eyes are the most significant sense organ. The brain gets rapid signals through this visual miracle. If you can lock the eyes of potential readers, then marketing becomes one step easier. The book cover is the most vital tool to win an audience. Let us assume you are in a store that has a separate portion for books.
The books are arranged on a genre basis. While you observe through the shelves, the possibility of picking up a book with a catchy heading and a vibrant backdrop is higher. You won’t go for a plain book cover. This situation explains the importance of a good-looking book wrap. You can develop book covers through the sketching apps or hire a pro designer.
Adobe, Placeit, Book Brush, Canva, and GIMP are top-known cover designing tools. You can use any one of the above-mentioned applications to sketch. Canva is the best tool for people at the beginner level. The designing part consists of three major sections: front cover, back cover, and spine.
- Front Cover
The front cover of your book is similar to a movie’s first look or teaser. The cover page gives viewers an overall picture of the write-up. The decision of whether to buy the book or not is influenced by this single sheet of paper. Typography and Imagery are the two important factors to be considered while editing your title page.
The images on your book cover can be an illustration, photograph, graphics, or just usage of color theories. You must be very cautious in the application of hues. Usage of high contrast shades would give a bad impression. The writing part on the front page should have the title, the subtopic (if you need one), and the author’s name. Following the text hierarchy will gain the reader’s attention. It is found that the right usage of images and texts can improve the visibility of your book by up to 50%.
- Back Cover
Once you have succeeded in attracting people through your front page, they will overturn your book to read other major details. The color combination and word formatting are vital in the back portion as well. The back cover can include a blurb, reviews, author bio, and barcode. A blurb is a short passage written about the lead character or chief event in the story.
This crisp description intends to popularize your book. Feedback given by top authors or websites can make a huge impact on the reader’s mind. Reviews and blurbs are the two essential areas that could inspire a person to buy your work. The author bio, barcode, and ISBN can take up the bottom portion of the page. In an eBook, your blurb and author bio are put in the description part.
The spine is the middle part attaching the rear and front covers of a book (where all the pages are bound). The spine is the only portion visible when your book gets placed in a bookcase. Thus, it should contain the most valuable information like the writer’s name, the title, and your publisher’s logo. Your masterpiece can be easily spotted by employing a distinct style in the spine region. The book cover must be a sneak peek for the readers. The cover should enlighten people with information on genre, protagonist, and storyline.
Here is an ultimate guide to E-book Writing
4. Marketing Through Online Platforms
Marketing techniques for books do not end with niche research and book cover development. Virtual promotion is another key strategy to sell your books. In this technically advanced era, connecting people has become simpler. Individuals across the globe are bridged to one another with the help of information and communication devices such as laptops, smartphones, tablets, and desktops.
The most frequently and abundantly used connecting device is smartphones. A mobile phone was seen as a luxury product, 20 years ago. Now, 83.4% of the world’s population is equipped with this smart gadget. This has created a situation where more than 65% of the people use the internet on daily basis.
Thus, the possibility of reaching out to all your customers has increased. While a book is marketed on online platforms, the promotion cost and manpower can be significantly reduced. To achieve this, you must earn knowledge in various concepts such as website building, social media activeness, and email marketing.
Let us assume a bird without shelter or a homeless guy. What do think about their state of living? They won’t have a personal space to accommodate their stuff. The same situation will occur when you don’t have a website. Most authors think that a website is not required for book promotion.
They believe in social media platforms and e-commerce sites. Yet, that marketing could not be sufficient for higher profit margins. An official site would enhance your followers. The site contains information on the author, books published, and plans. By analyzing your website, the reader can make decisions at ease.
Writing articles or blogs on relevant topics and linking your Amazon page is the best-known practice to attract traffic. Engage your potential readers through creative pop-ups (– like release date countdown, discount on pre-ordering, or author-signed copies for the first 100 books). You can also do guest blogging on a well-known site to grab attention to your book.
- Social Media
Social media platforms like Twitter, Instagram, Facebook, and LinkedIn are not just messaging apps. These platforms can also be used for advertisement purposes. Writing a book and publishing it will not gain you an audience. You should take efforts to make your work visible.
Posting your cover page on your Instagram feed, writing down a great tweet, creating a Facebook page with your loyal readers and following related LinkedIn profiles are some of the proven activities to promote the book.
Yet before carrying out these tactics, an author must identify his/ her target customers. If the target is fixed, marketing strategies can be manipulated accordingly. In recent times, the usage of pertinent hashtags and segregated advertising plans are the two important methods to expand your visibility.
Emails are not a new concept for us. The practice of mailing can keep you connected with your subscribers. For example, the readers would be informed about the new books published, coupons, and other services. You may think that email marketing doesn’t fit in today’s competitive world.
Yet, still many people check their inboxes. The analysis of open and click-through rates will give the actual success percentage. The email content should at least take the person to read through the title and blurb of your book. You can use this application to convey your heartfelt thanks (for purchasing or reviewing your book). This act could define you as a sensible person. Also, this 100 to 200-word mail can increase your web traffic.
5. Get Help From Influencers
Another significant way of book marketing is to collaborate with influencers and celebrities. An influencer is a person who can fascinate many people. Thousands of readers could be inspired by just a short email, social media post, or blog mention by these promotional giants.
The only job you have to do here is to locate people (with a huge fan base) in your niche. After which you can brief about your profile bio and request them to market your book. When your book is accepted and reviewed by these influencers, a lot of people would talk and write about your story.
So, it’s better to discover many such promotional heads and get reviewed by them. The ultimate focus of marketing is to reach users. This task is done flawlessly while the influencers come into the picture.
Delve into the most sought-after Digital Marketing Courses in India
6. Choose Your Distributors Wisely
Where to sell my books? That’s the question every author has. Early books were sold only in printed form (hard copy). Authors now have various options to market their written copies. Thus, you can reach out to retailers and websites as per your budget and necessity. Amazon’s kindle can be approached for direct digital book publishing.
Printed or a hard copy can be availed through Creative Space. When you opt for international selling, you have Apple’s iBooks. Here, the books are marketed at different price ranges based on the location. So, you must compare and identify the perfect distribution channels to promote your work (especially for a self-publishing newbie).
Frequently Asked Question
Q1. what do you mean by book marketing.
It is the collection of methods or techniques needed to promote a book. The marketing is done by a team or a person. It creates hype among retailers and customers about the book. The goal of the book promotion is to increase sales. The marketing strategy must be pre-planned and executed at the right time.
Q2. What are the top book marketing strategies in the current trend?
There are numerous ways you can avail to market a book. Identifying and executing the right methods is the key to victory. The best marketing strategies are as follows.
- Research your follower’s social status and their interests.
- Selecting the most loved genre.
- Analyzing your competitors to procure vital strategies. You can get knowledge on why and how their methods have worked in increasing potential readers.
- Creation of dramatic book covers – with images and short book descriptions.
- Promote the books through virtual platforms like Instagram, Facebook, Twitter, an official website, and LinkedIn.
- Get reviewed by influencers in your niche.
- Sell the books on different online sites and physical stores.
Q3. Why promoting a book is important?
The ultimate focus of an author is to get a profit through his/her work. An increase in sales is seen only when the book gets enough visibility. This can be done with the help of marketing strategies.
The implementation of book marketing strategies has gained eminent success for self-published books. In this virtual world, reaching out to your potential readers has become a much easier job. This connection drives your book among many people around the globe. So, it’s how you use the above-mentioned promotional techniques to popularize your work.
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